Confronting Cancel Culture
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- Опубликовано: 20 ноя 2024
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For a few months I've been thinking about cancel culture - the concept of deplatforming or canceling an influencer because of a perceived or actual offense they do in private or public. Recently, CallMeCarson - a prominent Minecraft RUclipsr - has come under fire and is the latest to experience a mass call for cancellation. I'm not here to pass judgment on CallMeCarson, Keemstar, or anyone involved in the drama / cancellation. I think the marketing implications of cancelling influencers is real interesting.
I wanted to explore some of the psychology behind mass cancelling people and some of the unexpected effects it has on Twitch, Twitter, and RUclips. One of the most interesting concepts around cancelling someone is how certain influencers use outrage marketing and manipulation to get haters to do exactly what they want.
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Man this was a fucking fascinating talk. Thank you Devin
Omg its kris
well said!
🔥 talk, I'm saving this for when I get cancelled
didnt expect to see u here :0
Love your content! Glad to see you here
ben is just everywhere
is typescript taking over javascript?
angular.io
22:02 "The only way to kill something is to ignore it" this deserves more attention.
If you don't remember that how we killed Musically. Sadly it came back as Tiktok but that was pretty much how it ended
What makes me deeply sad is that you could end terrorism tomorrow if people just stopped talking about it. But they never will.
That why apathy will kill any of these topics of relevancy.
@@archvaldor It doesn't work like that , you are lucky to be born where you are. And terrorism won't end by just simple not talking about it. If society as a whole spent money to end it maybe but its a market. Needs more actions than just sitting doing nothing.
ruclips.net/video/rvskMHn0sqQ/видео.html > Might enlighten you.
I think this is somewhat controversial because "ignoring something" personally can lead to deeper issues BUT when it comes to online its all about publicity which is the opposite very much
Sadly, cancel culture people wont comprehend what you have said they would still think they are fighting evil. Great video devin.
they're kids, they don't follow up with anything unless it's minecraft
*insert southpark pc babies image here*
@@user-dx5wm1uz9d I dont know about that anyone that would go though years of tweets looking for something to push their narrative is delusional but got one hell of a work ethic
@@user-dx5wm1uz9d its made up of kids and middle aged fools
I honestly am suspicious of these people, I doubt its more about fighting evil than it is the satisfaction of tearing down someone successful. I think that satisfaction is also evil in itself. They get to have an easy target while taking an easy moral high ground to disguise their satisfaction.
Is this the best davin nash talk? Definitely a banger
"If you remember that movie...'Hot Fuzz', we're gonna go to the Wincester, get a drink, and wait for it all to blow over"
I honestly don't remember if they put this scene into Hot Fuzz, but I think you mean "Shaun of the Dead"
Aye I love those movies as well as paul
33:04 - "if you want to defeat evil, add more good"
N O T E D
Yeah that is how Hitler was defeated....
@@DubhghlasMacDubhghlas *Allies keep adding countries* Hitler: *sweats nervously*
I'm a corp attorney who's represented individuals discussed in this video. What you need to understand is that when creators become successful, they need to treat their platform like any other business. That means immediately hiring a good legal/ PR team (or person), using crisis mgmt consultants when necessary, employing accountants, social media manager, etc. You can't just handwave away the bad acts of a young creator based on age when the creator is a millionaire.
💯 👏👏👏
The problem is 90% of the people who cancel the C.E.O's don't realize that canceling people damages other things. Like if you're a startup, and you're canceled, you can't really get a job on the side IN THAT industry. Other damages including changing people's perception of the brand in question, situation, drama, or whatever. You can go onto a platform, and say @CarlosX360 sucks, it doesn't matter if its true or not, that "idea" is a stench on the brand. So, I mean, the bigger company can handle it, because they can absorb the losses, and move on.
Watched this live last night - definitely one of my favorite talks you've ever done.
This video was absolutely amazing.
So you're saying I gotta get cancelled if I wanna blow up again?
Alright, bet.
That or do a lot of ASMR Chase xD love your content.
What could an animal crossing creator possibly do to get themselves cancelled??
@@kartgal Put the wrong hairstyle on your character and put it on Twitter. (No I'm not kidding.....)
@@Mylksix Or claim that someone's favorite villager is shit.
i'm devin nash's passive audience lol
Same
I was too, but after watching this I want to become a part of his core audience. This video was so good
I was a youtube frog for ludwig around January 2019...and now I'm a youtube frog for Devin Nash as well. Feels froggy.
heres how i look at cancel culture, i dont watch carson, haven't in a while, but after hearing this shit, i looked at his twitter, i watched his latest video to look at the comments and ill probably forget about his in a week. i think that says enough.
Welcome to the passive audience. Now you are aware and are more likely to return when something about Carson hits media.
But if you've watched all his videos, turn up to his livestreams and even made a video about him (like I did) you're not going to forget about this. The heavily invested fans never forget when a creator they follow is cancelled
pretty sure something else will catch our attention. My memory is slowly becoming that of a goldfish.
yeah, but that wont happpen with sponsorship or collaboration, if carson dont try to paint himself as healed, like take rest for a year, nobody will work with him, and it is the same as deplatformed. the reason like pokimane create her doc against fed to restore her image is mainly not for viewers, but sponsors
There are people that have done much much worse than carson that went back to being successful quickly, some of which NEVER apologize. If the content is there people show up. This happens all the time with musicians where people KNOW the artist is a terrible person but that doesn't mean they are going to stop listening to their music.
I think Belle Delphine is a great example. She literally got famous by doing stunt after stunt (bathwater, mug shot, tweeting at huge creators weird things) creating a story. She did an interview with cold ones talking about how she did it completely intentionally.
"If you want to destroy evil, actually do something" - Devin Nash
*So true and based pilled*
tldr: don't apologize, don't acknowledge it. lay low and make an alt account to continue activities on the other account. People will forget about it after the next big target comes up a few months later. Fascinating insight on the issue and worth the listen.
You don't even need to make a new account, just... lay. low. Let the storm leave the building.
The passive audience thing is so interesting to me. The perfect example in my life is the Devin Nash channel itself. For the past few days I have seen the Maya video in my side bar and thought "When I get some time I'll watch it." Now that Carson is the thumbnail of a Devin video I am here because - like all humans - I love to know others opinions. I will say I'm glad that Devin did not offer his opinion and instead made an educating and informative video. I will be watching that Maya interview today, that I can say for sure.
32:45 This reminds me of Jordan Peterson's sentiment that you have to fix yourself before you try to fix others. Be the best you can be for yourself, your family, your community and spread good influence that way.
I was thinking the exact same thing! A lot of parallels between the last half of this video and some core tenants of Dr. Peterson's beliefs.
Yeah, except Peterson's intent behind that is that people shouldn't be critical or as participatory in larger structures. Focus on yourself, not the f*ckery going on with ___ politician or Bezos. Being critical of higher powers/structures and personal improvement aren't mutually exclusive.
1:50 - Definition of Cancel Culture
2:45 - Does it works ? ("No")
3:55 - Earned media ("there is no such thing as good publicity")
6:30 - Passive audience ("the normies")
9:30 - When IT works ? ("Deplatforming" ; "Confessions")
11:55 - Example of what (not) to do ("Stay silent")
15:00 - The fickle crowd ("Heads then tails")
16:15 - How to really cancel someone ("Social game ending")
19:50 - Cancel culture on the short term
22:05 - The best way to win ? ("is not to play their game")
25:30 - Emotions leads to cancellation ("brain wins , heart lose")
28:30 - A generation thristy for cancellation ("ban hammer & funds sickle")
31:00 - Cancel culture destroys lives
32:15 - Mob morality ("witch hunting")
37:30 - Last thoughts
This was very well put together
Getting tips for when you get cancelled, Roberto? 😆
No assembly required episode the other day was great btw
You're really damn good at re-explaining a concept 6 different ways without beating it into the ground or making it sound boring
I cried at the end of this, you spoke to my soul when you said on how to defeat evil. I will create more content.
amazing video.
One of your best talks/videos yet, some people really need to listen to this and then listen to it again. So powerful
Honestly my main issue with cancel culture is that people without a second thought cancel someone regardless if the accusations hold any merit or whether or not they are true. Only going off of emotions rather than information of the system. Not going through the courts to get a more official verdict.
Oh and it’s often ineffective at truly ruining some people’s careers *cough* Paul brothers *cough*
On the Carson issue: it’s not pedophilia, but the power dynamic is disappointing. This was 2 years ago and so I’m sure he has or could change for the better
you might of heard about this by now but apparently he did this again when he was 20 so 1 year ago
I have this same problem. I've had people try to cancel my brand, as a small startup. I hate this crap.
The "Satanic Panic" was the best thing that happened to D&D, it got their name out there and basically encouraged the young folk to investigate it!
This is your best talk yet, Devin.
Amazing deconstruction of cancel culture as a whole.
Hit the nail right on the head as usual, Devin. Cancel culture only works on the people who are genuinely empathetic and could go on to do bigger and better things if given the opportunity to reform. Communities put so much expectations on young men and women to have pristine backgrounds with moral compasses of a saint when they wouldn't be able to fulfill those tall orders themselves. I wish more people out there were sympathetic towards content creators instead of expecting them to bare the weight world and their expectations on their shoulders.
This has been filed into my "Everyone should see this" Folder/playlist? I don't know what youtube calls those, but its saved there.
Social media is one of the greatest experiments.
The last few minutes of this talk are incredibly important for navigating modern life, great work man. Cheers.
“Never wrestle with pigs. You both get dirty and the pig likes it.”
Lol i like that statement!
A really important talk about a real problem in social media that we have to face every day. Great talk Devin
Yeah, Cancel Culture doesn't actually solve any problems. It just boosts people's emotional feedback loop they get from social media.
It's not even a real thing. People are calling boycotts or protests cancelling. its not equivalent.
@@simplez4ck How would you define Cancel Culture?
Dropping facts like I drop logs on a sunday morning (after my morning coffee).
At one point you said something like "I'm not sure what I want to get out of talking about this". Here's a suggestion, help the good people understand what happens so they are less affected or can more easily "survive"
This can be basically be applied to everything going on in the world right now from all sides. You make a valid point in pointing out how its used in all forms of media and how its used to control people into doing others work. its a huge moral grey area in how its used as well good and bad. This is really something that needs to be brought into the light for people because it can be just as dangerous and harmless depending on who uses it.
5:30 - as someone who has been cancelled and has received a TON of engagement from dislikes and hate comments, I can tell you that it doesn't work like that. As soon as I started getting dislike bombed, my channel tanked. It's been over a year, and my channel hasn't recovered.
If you wanna defeat evil in this world, add more good. - Devin Nash
Very insightful video and I agree. Similar to stigma about addiction, this type of social pressure doesn’t cause as much change as it causes bad ppl to hide their actions.
I loved this talk so much! Disliked it for the algorithm! (jk I liked it, but in the eyes of the algorithm it's all the same)
Seeing female Twitch streamers talk about the kind of harassment and shit they've had to face just to do what they love is staggering, thanks for including that in your talk and being an empathetic person in that regard. Like when Hafu talked to HealthyGamer about that professional esports team called "we're going to rape Hafu at worlds" and just how scary that environment was, it was really eye opening ): Especially when many popular male streamers say that being a woman on Twitch is easy mode without looking into all of the harassment, it's a super valuable thing to have someone like you who understands some of this stuff!
This is so much deeper than Cancel Culture. I got goosebumps listening to someone addressing issues related to empathy and narcissism. Most people are completely uneducated about it. It is SO important to talk about these things from a perspective of integrity. I am impressed.
I've been thinking about the 'cancel culture' marketing technique for a while, but you put it into the most precise, accurate words. Very interesting video, thanks for sharing!
I feel like the term "cancel culture" is just a modern term for mob justice. Sometimes it gets the right person. Sometimes the mob piles on someone who is innocent. Very interesting info. Just goes to show how important controlling the message is after a PR disaster.
The other thing is with the internet age, generally there are influencers pushing canceling someone/something. I feel like even if someone does a good job messaging, if someone with 50k concurrent viewers makes it their mission in life to target you (for reason or not), then you're going to have a hard time. Even worse if you have multiple big streamers targeting you.
Thanks for breaking this down. Can't wait for you to hit a million subs.
This is one of the best business RUclips channels. Keep up the good work Devin. I learn a lot about psychology and marketing when I watch these. It's very educational.
This is legit the most intelligent thing I have listened to in the past week
This is an excellent well-rounded and detailed video with no opinions, No bias. You truly are the man with the eye that sees all in the land of the blind. Thank you Devin, for telling us not what we wanted to hear, But we we NEEDED to hear!
Devin - your content is one of my favorite. It's like watching a movie that really made you think, every time. Thanks for the work you put it. My only feedback is that your compression settings are off the charts, making the voice sound odd. I'm thinking about cancelling you. :D
I remember when they tried to cancelled one of my favorite streamers ProJared. And he laid low for like 3 months and now has more subs than ever and even I have him a twitch sub. And was The very first sub I’ve ever given on Twitch.
The story of the two CEOs reminds me of a line from cut Hamilton song:
“You know why Jefferson can do what he wants? He doesn’t dignify schoolyard taunts with a response.”
As a content creator who has been struggling deeply with mental health after taking call-out style feedback to heart, this video helped me reframe what I went through and see the bigger picture. Thank you.
Amazing quote. Great talk. Always love coming here for some good insight. Keep up the great work Devin!
the great thing about this talk is that it can be applied toward so many things. You can apply it to businesses, where when you literally give away why you are rich and successful and tell poor people precisely how, but that percentage is literally so minuscule that it doesn't even matter, because people will always be poor.
the bottom line is: Who the fuck cares who said what? You don't even see these guys as human, what's the point in trying to be so angry over it
"The only way to kill something is to ignore it" - this is absolutely true and something not nearly enough people understand. An idea Trump, Keemstar, and Logan Paul are virtuoso's at exploiting. Great video Devin!
This was such a good talk, thanks for all the insights and thoughts
dang man, the last part of this talk hit hard. I want my content to bring good to the world. I don't want to add to the drama cesspool. Thanks for the talk~!
Really spot on, gives me a little optimism or at least a silver lining to this draconian silencing of our fellow humans speech. Amazingly awesome talk man. Respect for you just skyrocketed.
Dammit Devin this is by faaaaaar my favorite video from you. Very well explained, I do hope more people would understand exactly how cancel culture works and how it really affects people.
wat if the title was Does Cancel Culture actually Cancel People? @devin nash
I find myself to be a well put together empathetic person and I think that way of twisting the haters to help you is something I want to be capable of doing while still being able to be a decent person who does not deserve that amount of shit
Jenna Marbles deplatformed herself when she shoulda just chilled out - but I'm sure it she did what made her feel right, so all good.
She’s set for life~
I'm sure it's been mentioned before, but the main issue I have with cancel culture is how it tends to devolve into mob mentality/blind outrage before there's enough evidence to confirm or deny someone being guilty, then you have the people who try to use the culture to get they're own clout by undermining someone else, it's kinda baffling to me how this keeps happening..
i got "cancelled" once by someone telling lies about me trying to hurt me ( the claims were not sexual in nature or that serious when i think back about it). im such an emotional person that even if deep down i knew all of it was bullshit toughts about how im a bad person or maybe the person is right or whatever kept coming up it was to a point that i wouldnt even be social anymore and cut ties with a lot of people just because i was scared of getting betrayed again .
I must admit, I had never heard of CallMeCarson until this drama came up and ngl I want to check out his channel and his content. Devin speaks the truth!
Hi, this is one of the best ytb/twitch channel who explain the "geek" community behinds, how it works, what happend really behind the scenes and reveal lot of positive and negative things who happend after the stream ending, after the camera turned of and those Devin Nash talks are rally interesting, continue, love the content, HUG from France !
Also these platforms allow users to ignore these things. RUclips allows user to "Not Interested" or Don't recommend Channel" to the user personally. Twitter also allow users to block. So if you want to ignore those things, there are functions.
I think that there is a difference in how cancel culture affects people. If you don't make a living of online content (lets say you have a semi relevant twitter account) than it can destroy your life as your employer might decide to fire you for whatever reason. But if you are in the business of making online content it can massively boost your profile because now people are talking about you.
100% If you're not a content creators, or have a majority of the power in your $$$ system (just middle tier employee or something) you're screwed. Not enough people backing you up, employer sacrificing you, bad record for everything and nobody to help clean up. That would be horrible
They farm your outrage, absolutely. Key point
Tbh, you just gave me the Idea for my bachelors work with this video. This is just so interesting I can not, not research more about it.
Devin dropping some truth bombs. This channel is so underrated, thank you.
Omfgosh you're a genius! Your knowledge and understanding of both the market *and* human psychology as well as the relationship between the two is IMMENSE! Thank you for this info. I hope this reaches a large audience, because so many need to be aware of this and know how to deal with these situations with morally good intentions/goals in order to actually achieve them. You deserve a lot of respect and appreciation, man. Subbed!
P.S.: thanks, Anita.
Wow, I'm so happy I've never let hate get me to care about any content or creator enough to b an amplifier (I prefer to use the term 'sheep')
If I really don't like something/someone, I just make sure I never see it again so that I don't have to deal with it ('Not interested' button)
I've never heard of Keemstar till a video of him called "The truth about.." came out n showed how he just kept pressuring Etika just b4 he took his life
After that video that wasn't even from his channel, I started seeing a bunch of his on my recommended page, and that 'Not interested' button came in handy
Speaking of, you think it could be used to negatively affect someone?
Like subscribing to someone just so that when they pop up on your feed, you use the button that let's youtube know your not interested in watching their video
Exactly! That's what has been inside me for so long and I couldn't really give words to it.
You always have very interesting, open takes Devin. Very inspiring and informative to listen to you talk about subjects and topics like this. Thanks so much for the vid man, I learned a lot from it
this was, i would say, one of the BEST videos you've ever made. like top 5.
Amazing, best talk yet. Keep up the great talks Devin, love all of them.
This was extremely insightful. You ever consider doing lectures with book readings and breaking downs?
Always love to see you show up in my feed because you always cover these topics, ina light that most don't see this stuff in, unless you search the fields and are aware of these subconscious things.
This is exemplary and profound. Devin, thank you for this and for all the inspiration.
FYI the quote you mentioned about "be in the world, but not of it" is often attributed to Jesus's teachings as summarized by the apostle John in the Christian Bible's New Testament. While I'm no theologian, my understanding is that we should only be physically present "in the world" & we should not be corrupted by damaging values "of the world" (John 17: 14 - 16). Instead of being led by other people or pursuing worldly attractions like wealth & fame, we should live a principle-driven life to achieve a higher purpose. Of course, this general concept is shared across many spiritualities. The more you study spirituality, the more commonalities you'll find among the world's religions.
The more I watch and the more I read the more I think being a good person is worthless
Grow up man
Incredible marketing video. All emotional responses, including negative, generative marketing power. If someone is invested in the story, they are invested the entire way.
Wow, what a fascinating watch. Awesome talk, David.
I've been trying to get cancelled for years. From what I can tell people bombard your social media platforms with views, comments and social engagement. Monetize hate the Jake Paul way!
Will there be a video on getting cancelled exploit?
@@ProtossOP Well I haven't managed to do it properly yet, the most I get is mild levels of abuse and occasional legal action:(
I appreciate how well thought out this was. We may never be able to completely solve issues like this, but understanding how it works is a step in the right direction.
Really good talk never thought about it this way
33:00 - This is the mission statement I needed today, and for all those also lost on what they should focus their time on. 👍 Thanks as always Devin.
the best example of passive audience is whenever anything big political happens hasan's viewership goes from 20-30k to 100-200k
Aww yes. Hasan, the purveyor of intellectual honesty and truth 💀
@@JMikaelian95 What does that have to do with anything? I dont give a fuck if he is honest or truthful. Im saying raw numbers, Hasan has a massive passive audience and you cannot deny it
I already had my own theory about this and enjoyed hearing your thoughts on it as well. Good work spreading the word about this, you're definitely moving the needle within your growing community. Best wishes for business success and personal fulfillment in 2021✌
I was so glad to see this live! Thank you for having such great insight and for sharing it with us. You have truly helped me reshape how I think about things, and helped me expand upon things that I already understood to form even stronger arguments. You have such a unique way of putting things into words that actually make sense. Thank you.
First time I see your content and it did not dissapoint. Amazing talk, wise stuff. Thanks man!
Thank you for actually putting something in your description instead of just your socials.
So depressing and so truthful. It's really upsetting. My only question is is it worth it for high empathy people to try and emulate a complete apathy for people and problems.
This is so incredibly interesting and well made. Thank you for making something like this, it was super interesting.
this is definitely your best talk yet, great job!
Devin brings top content all the time!
Thanks Devin, this was a really great talk
This feels like bystander intervention or more accurately lack thereof. To stop most psychological problems awareness is required. Heck even REBT (part of cbt) uses that
"ppl like pokimane who are ethical"
yeah....going after ItsAGundam's sponsors was peak Ethics.
Freedom of speech is not freedom of consequences.