The Difference Between Marketing vs Sales - Dan Lok

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  • Опубликовано: 22 авг 2024
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    This video is about The Difference Between Marketing vs Sales - Dan Lok
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Комментарии • 69

  • @shantanusharma2957
    @shantanusharma2957 7 лет назад +173

    Marketing is creating a space in your prospect's mind for your product and sales is filling that space with that product.

  • @kimberlyihekwoaba8607
    @kimberlyihekwoaba8607 6 лет назад +41

    Marketing is value proposition; sales is an exchange of value.
    Marketing attracts prospects; sales turns your prospects into clients

  • @tylercerny
    @tylercerny 6 лет назад +33

    Marketing: stranger-prospect-qualified lead (Whole Process)
    Sales: Closing

  • @molimba
    @molimba 6 лет назад +78

    the better your marketing, the easier the sale. evident.

  • @rickmoonchild
    @rickmoonchild 5 лет назад +9

    It's so important to know that marketing begins the process of selling. Thank you Sifu. Thanks to you I've integrated marketing to my business, I didn't know how important it is. I am now improving my lead generation and reaching my ideal customer.

  • @sasthafood
    @sasthafood 6 лет назад +80

    Marketing : Interacting with the subconscious mind of customer.
    Sales : Interacting with the conscious mind of customer.

    • @rehanashraf4761
      @rehanashraf4761 3 года назад +5

      Over complicating it. Marketing is bringing people in to your funnel, Sales is closing the deal

    • @NuttedInYoMom
      @NuttedInYoMom 3 года назад +1

      Both good points

    • @lopomusicc
      @lopomusicc Год назад +2

      Got you well.
      You are right

    • @user-gs9tb4tl4d
      @user-gs9tb4tl4d Год назад

      Wow. Brilliant idea

  • @arielparriott3818
    @arielparriott3818 5 лет назад +7

    Marketing = everything you need to do to get people interested in your product or service.
    Sales = the more and better you did for marketing, the less you need to sell. The less marketing you do, the more you need to sell, and the more people resist you.

  • @asmahabib3504
    @asmahabib3504 Год назад +4

    Marketing generates interest and awareness, while sales converts leads into customers. Both are essential for business growth.

  • @dayswithbrandon515
    @dayswithbrandon515 6 лет назад +26

    Strong positioning and branding and all other marketing techniques already help you pre-sell, making the close more simple and smooth.

  • @austinwachira5185
    @austinwachira5185 2 года назад +4

    Dan "The Man". Highly Profound, but so over-looked. 💥🔥
    -*The better your marketing, the easier it is to close* -Thank You Sifu. 🙏💯

  • @ArthurCharlez
    @ArthurCharlez 6 лет назад +9

    Marketing creates Prospects.
    Sales creates Customers.

  • @shannonconrad4988
    @shannonconrad4988 6 лет назад +45

    Marketing is painting the picture. Selling is taking money for the picture.

    • @KOTAAOMEE
      @KOTAAOMEE 5 лет назад +8

      Wouldn't say that, marketing is adding a story to the picture, what's the difference between the mona lisa and a random painting from the 1700's ? The story behind it, and the perceived value.

    • @MohammedAhmed-vw8hy
      @MohammedAhmed-vw8hy 4 года назад +3

      May I say, the picture is Branding, adding a story to the picture is Marketing, and Selling is taking money for the picture.

    • @McWonder157
      @McWonder157 4 года назад +1

      @@MohammedAhmed-vw8hy I love that definition: Simple, cohesive, coherent.

    • @Olaxsho
      @Olaxsho 2 года назад

      @@MohammedAhmed-vw8hy may I say, that's superb

  • @emmanuelohale7770
    @emmanuelohale7770 6 лет назад +2

    Dan, thanks for pointing out the wisdom in not putting up the price initially if it is a high-end offer of two to three thousand or more before getting a chance to provide the prospect valuable insights regarding the offer.

  • @justfornothing5648
    @justfornothing5648 Год назад +1

    In Sales, you have to go to the prospect; in marketing, the prospect comes to you

  • @jeffmyers9145
    @jeffmyers9145 7 лет назад +15

    The aim of marketing is to make selling superfluous. (- Peter Drucker)

  • @kellyboegemann8786
    @kellyboegemann8786 5 лет назад +1

    The better your marketing the less you have to sell. Marketing that helps the potential customer see value in your product is best. It is a good idea to get some testimonials from clients indicating how by doing business with you they were able to increase sales. Thank you Sifu!

  • @jimihendrixx11
    @jimihendrixx11 6 лет назад +1

    Golden insight at the end. Hustling for each sales leading to diminished returns from your ROI. Please Dan talk more about things like that. Problems we could encounter and how to overcome them. THANKS!

  • @jimihendrixx11
    @jimihendrixx11 6 лет назад +1

    Marketing = System to develop and nurture prospects. Sales = 1 on 1 closing/converting of prospect into a sale.

  • @stephennjuguna2469
    @stephennjuguna2469 6 лет назад +13

    The better the marketing, the less the sales, the less the convincing. It's builds more value

  • @seannotaro473
    @seannotaro473 4 года назад

    Marketing is utilizing various platforms (social media, print, web,etc,) to create awareness and differentiation about your product/service to drive prospects to you.
    Sales: is tailoring your product/service that meets their needs/wants

  • @TriangleSoftDhaka
    @TriangleSoftDhaka Год назад

    When the marketing is done right, sales is a natural progression.

  • @pratikwagh11111
    @pratikwagh11111 3 года назад

    When your marketing is good, the sales efforts you have to take!

  • @midasitphilippines-luis2797
    @midasitphilippines-luis2797 3 года назад

    Marketing is the process on how to spread awareness of the brand. While sales is the one who engage to the specific target market. In my opinion.

  • @cwest2323
    @cwest2323 2 года назад

    Love it Dan! Thanks for showing the difference in Marketing vs. Sales. I really appreciate it!

  • @heather-vs9qe
    @heather-vs9qe 6 лет назад +2

    Fours Season Resort got their Marketing right.....that attracts the 1 per cent of clients in the Caribbean.....enhance a great money spinner in the Spa....

  • @dyanderson7
    @dyanderson7 6 лет назад +3

    help them understand the value of what they are getting, (HTC group 3), Thank you

  • @victorkisku9243
    @victorkisku9243 2 года назад

    Your content is so touching

  • @amaleshvlogs3451
    @amaleshvlogs3451 2 года назад

    I am sure this video help me for tomorrow's interview.....

  • @Dwayneff
    @Dwayneff 6 лет назад +3

    Dan, marketing is positioning a product to sale.

  • @justfornothing5648
    @justfornothing5648 Год назад

    Testimonials are required when you sell at a discount. It tells the client that you are bringing them value.

  • @elmotessandro7953
    @elmotessandro7953 5 лет назад

    Marketing specific to management, problem solving in global how to talk the way out. Sales specific to selling, face to face to costumers.

  • @KDVlogKURTnDAIN
    @KDVlogKURTnDAIN 6 лет назад

    ivewatch 2of your video sir dan. ive learned alot im from phil. newly hired as sale engr. thankyousomuch for this sir.

  • @lolliz100
    @lolliz100 4 года назад

    This was short and nice

  • @ericae9476
    @ericae9476 3 года назад

    Very informative. Thank you. I can use this with Udimi.

  • @XxGRIMMxREAP3RxX
    @XxGRIMMxREAP3RxX 6 лет назад +1

    Another solid nugget

  • @ntlhd
    @ntlhd Год назад

    So important sharing video

  • @phish_1
    @phish_1 Год назад

    Do you have a price ceiling in your business?
    What if I will sell a bottle water worth $1 million dollars. Will you buy it?
    Or, what if someone told me to drink a bottle of water and pay later. Then I get surprised that I was charged $1 million dollars after i already drink the water?
    What will you feel?

  • @rohitvarmabhupathiraju5238
    @rohitvarmabhupathiraju5238 6 лет назад

    Thanks for the clarity Sifu

  • @Khaizzhasim4
    @Khaizzhasim4 3 года назад

    Sir .. idol dan lok I hope I can see u in personal because u know why .. I want to tell you .. I want to become like you..

  • @goodmorningbharat4664
    @goodmorningbharat4664 6 лет назад

    Solution Oriented we can say

  • @WillManuel
    @WillManuel 4 года назад

    Pure gold

  • @barbiegarma968
    @barbiegarma968 Год назад

    「ビデオコンテンツはとても素晴らしいです、おめで

  • @xuanpham7228
    @xuanpham7228 2 года назад

    how did you do it can you share with me , thank you

  • @a.m.aravind
    @a.m.aravind 6 лет назад

    Great lesson... Thank you teaching Dan

  • @sumitgusainsumi3619
    @sumitgusainsumi3619 4 года назад

    Great marketing is fell consumer is the king
    And selling is king not bargain 😁

  • @nofacenocase7648
    @nofacenocase7648 6 лет назад

    Great!!

  • @lyhengam168
    @lyhengam168 6 лет назад

    I want to ask you I want to start up a small library. How I can interest customer?

    • @andreipopleaca1608
      @andreipopleaca1608 5 лет назад

      First of all, know your market. After you know your market, you will know how to develop your marketing and how to target the clients. Small library, you already put yourself down, just name it new library, and innovated library. Start from here and i am sure you will make it

  • @aplarisamuhammad4606
    @aplarisamuhammad4606 5 лет назад

    Please transalate indonesia,master dan lok

  • @hosiamokale1265
    @hosiamokale1265 6 лет назад +1

    money going out vs money coming in.

  • @varanbby3738
    @varanbby3738 2 года назад

    Making money is anti-human. No wonder I can't make money.

  • @lokheswarbey4442
    @lokheswarbey4442 6 лет назад

    The bald headed with glass was busy on his phone boring as usual

  • @jakubbojanowski810
    @jakubbojanowski810 2 года назад

    Your content is so touching