Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.
1. Branding what and why, marketing about how 2. Branding long term, marketing short term 3. Branding macro, marketing micro 4. Branding trajectory, marketing strategy 5. Branding build loyalty, marketing quick action 6. Branding create value, marketing monetize value
I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!
That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂 Thanks again.
Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you
Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.
Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼
Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!
Marketing is a process in which companies attract new customers by creating superior value while maintaining and growing existing customers by satisfying their needs and desires. And Branding refers to building a brand by driving reach, recognition and positioning to positively impact the minds and hearts of potential customers.
Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇
Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond. Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?
You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.
Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.
Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.
I like to learn about branding. Recently, I found your channel. These days I am studying your tutorials. Can you please recommend me an online branding course that covers A-Z about branding?
Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.
Thanks for bringing clarity to these two terms that often get muddled. QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?
Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.
I disagree with some points. Marketing is not only tactical, there are a lot of strategy, planning AND execution involved in Marketing. Maybe the focus here is on B2C, B2B is a little different
Limited Scope: The video mainly portrays marketing as advertising and promotion. Modern marketing is much broader..Ignoring the strategic element: Marketing is not just about “how, where and when” to promote products. It involves a deep understanding of your target audience, their needs and the competitive landscape. Developing a solid marketing strategy is essential to achieving long-term growth, something that video neglects.research is a neglected topic
I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....
@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.
The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794
!!Thanks for the comment guys!!. FOR MORE CLARIFICATION AND G•U•I•D•A•N•C•E ON Ç•R•¥•P•T•0/S•T•0•Ç•K T•R•∆•D•I•N•G KINDLY M•E•S•S•A•G•E MY M•A•N•A•G•E•R O•N~W~H•∆•T'S~~A•P* * + •{*1*}•∆•{*8*}•∆•{*5*}•∆•{*9*}•∆•{*5*}•∆•{*6*}•∆•{*7*}•∆•{*0*}•∆•{*3*}•∆•{*4*}•∆•{*2*}•* Buy the DIP now to save the future!!
Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.
Lio - I love this distillation of the concept - really tight!
@@PhilipVanDusen !aaaaaaaqaaqqaqqaa!aaaaqqqqqqqqqqqq
💯
This is good 👏👏
1. Branding what and why, marketing about how
2. Branding long term, marketing short term
3. Branding macro, marketing micro
4. Branding trajectory, marketing strategy
5. Branding build loyalty, marketing quick action
6. Branding create value, marketing monetize value
So which is better tho
marketing is still about building loyalty i'm a marketing major
I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!
Thanks LaDon - I really appreciate your support!
😂😂😂
More clear content in a few minutes than would seem possible. Thank you, Philip!
Thanks Peter!
That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂
Thanks again.
Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you
Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.
Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.
Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated
The best explanation of the meaning of branding so for I met. thanks!
Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼
Thanks Lyle and congrats on making 26 years in this crazy industry...that's a real accomplishment. 🕉
This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!
Ashley, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.
Perfect explanation of the differences. Thank you for such clarity!
Agree 100% - Going to save this one for future reference.
Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!
Thanks James. You totally encapsulated my content mantra.
Marketing is a process in which companies attract new customers by creating superior value while maintaining and growing existing customers by satisfying their needs and desires. And Branding refers to building a brand by driving reach, recognition and positioning to positively impact the minds and hearts of potential customers.
What a post.! It is so helpful. Apreciate it. Thank you.
Thanks Alejandro! I really appreciate your leaving a supportive comment!
Clear and concise as always!
So precise and very well articulated! Thank you!
Exceptional. Clear. Thank you!
Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇
Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond.
Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?
Thanks Philip. I am going to have to watch this video many, many times. Looking forward to your introductory course of Branding.
Nice, very informative, more power to your channel
Solid bases for evolving the promotion of even a simple activity like craftmanship
You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.
Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.
i really needed this one. thanks alot.
Nice1 great detailing knowledge
Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.
Great inputs. Thank you.
Excellent explanation, thank you so much. I'm a new subscriber.
I like to learn about branding. Recently, I found your channel. These days I am studying your tutorials. Can you please recommend me an online branding course that covers A-Z about branding?
Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.
Best video on this
the best video i ever seen
Thanks for insights.
Good content.
Hello sir, I asked a question 4 months ago but I haven't gotten an answer yet, if you have time could you read through my question? Thanks.
We can say that marketing is the execution of branding.
That’s safe to say
you are Chris Do are super great when it comes to teaching. So maybe we can say branding is a process and marketing is a tool ?
Really impressive
Explained a lot!
excellent
Can an agency do both?
Yes. Larger agencies do. Smaller agencies not as much.
Thanks for bringing clarity to these two terms that often get muddled.
QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?
Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.
DR THANKE YOU
I disagree with some points. Marketing is not only tactical, there are a lot of strategy, planning AND execution involved in Marketing. Maybe the focus here is on B2C, B2B is a little different
Limited Scope: The video mainly portrays marketing as advertising and promotion. Modern marketing is much broader..Ignoring the strategic element: Marketing is not just about “how, where and when” to promote products. It involves a deep understanding of your target audience, their needs and the competitive landscape. Developing a solid marketing strategy is essential to achieving long-term growth, something that video neglects.research is a neglected topic
You are good Man
I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....
Thanks for watching and for the thoughtful comment Anthony. I personally disagree, but I value and respect your opinion nevertheless.
@@PhilipVanDusen What did you disagree with?
@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.
@@PhilipVanDusen Interesting! Thanks for explaining.
Totally random but I love the watch! What brand is it?
The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794
Why branding depends on marketing communications?
Thank you
Somebody please tell me
That
Marketing would be beneficial for my business
Or branding would be
Please reply asap😢
thanks
Nice
Thanks Clifford.
I think that your vision of marketing is very narrow; branding is a part of marketing and Mktg is strategic as well as tactic
❤❤❤❤
4:02
Branding is a small part of Marketing.
Branding most definitely is part of marketing.
Branding supports our capacity to recognise rather than recall. Jakob Nielsen's usability heuristics still stand, nearly 30 years on.
!!Thanks for the comment guys!!.
FOR MORE CLARIFICATION AND G•U•I•D•A•N•C•E ON Ç•R•¥•P•T•0/S•T•0•Ç•K T•R•∆•D•I•N•G KINDLY M•E•S•S•A•G•E MY M•A•N•A•G•E•R O•N~W~H•∆•T'S~~A•P*
*
+ •{*1*}•∆•{*8*}•∆•{*5*}•∆•{*9*}•∆•{*5*}•∆•{*6*}•∆•{*7*}•∆•{*0*}•∆•{*3*}•∆•{*4*}•∆•{*2*}•*
Buy the DIP now to save the future!!
Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.
What? Just 139 likes? ARE U CRAZY???!!!!
広めてください」、
Thank you.