How to Build a Brand from Scratch in 2022, Plus the #1 Mistake You Might Be Making With Your Brand
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- Опубликовано: 14 май 2024
- Why build a brand? Building a rock solid brand foundation for your business can mean the difference between successfully owning the market or owning an anemic business that struggles to gain market share or convert customers into raving fans. If you have an existing business - you need to know the building blocks of branding to determine if you have all the key components in place, what might be missing, or needs fixing. And if you’re a creative professional who works with clients - what I share in this video will help you explain branding in a compelling and motivating way so your clients can understand how important investing in branding is to the success of their business.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
I am that type of person that requires extra explanations to figure some things out.... I am going into real estate in Nigeria, this is helpful though thanks, I will still work on figuring out each step.
Excellent way of presenting the critical topic of brand building. Thank you so much for the video! 😀
Without words you pointed out to me the difference between a You Tube reaction and awriting down a inner giggle. Thx so much for all the B2B advise. Love your video's!
Insightful! Thank you!
Yes thanks for breaking that down. I’m doing the research to rebrand myself and this is what has stopped me from hitting my mark.
Really good explanation. I like the segments you used to break this down. The eco system definitely has a LOT of parts to it, but it was easy to understand without getting to detailed in this video. Thank you!
Im just starting to put together my own brand after years of putting it off. Thanks for the advice Philip. Its really helped streamline my thinking!
This is a great video! Thank you.
Thank you, this gives me insight on how to make my portfolio. The reason is, I can see how marketing works.
Great video, thanks for all the work you do.
Martin Jespersen, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
well articulated, thank you !
Thanks Mags!
Amazing video….thank you 💝
Glad you liked it Jane! Check out the others in my catalog!
Thanks for all your videos, Philip. As a designer working in this space I really appreciate the way you can articulate succinctly the importance of branding in a very practical and easy to understand way. I’ll be sharing this with my team. :-)
Thanks Marko! Glad you are sharing with your team!
Amazing video. Great content clearly laid out. I used to think that a brand was synonymous with a logo. I understand the concept of branding so much better now. The proverbial penny has dropped 😃
Thank you so much
Thanks for the clear articulation. We however struggle with the visual representation of the thoughts
Glad it was helpful!
Good one
Is it better to do a Mission Statement as a video or short paragraph..?? Or both..?? Cuz I've noticed alot of designers actually have a short video or a video & a paragraph...!! If a video what should actually be in the video..( Your background, product, how I got started)?? I actually wrote a Mission Statement but I honestly didn't like it..!! I think I put a bit to much of myself & not enough about my company. This was sooooo helpful & great advice. I needed this. Be safe..!!
Thanks alot..🙂🙂
Hey Dashia, I mission statement is actually a single sentence. It is a specific brand strategy tool that companies use. It is public facing. For instance, JetBlue's mission statement is: “To inspire humanity - both in the air and on the ground.”
Is it possible to be to early with building your personal brand?
Hi. Great video . I won't to start freelance graphic design business. I won't to focus on social media graphic design for companies. I will be working alone. I wondering if the same roles apply for me that you talk about this in this video. I live in Sweden and recently I lost my job. Best regards.
Wow. Amazing video very informative. I will be contacting you help with our brand.
Please do!
One has to have Direction.
How do you find the Blue Ocean Strategy?
Thanks @JaeyTarg! Brand differentiation and competitive brand positioning is a strategic science. Blue Ocean strategy is but one approach - and it is certainly valid, but not always the only answer.
@@PhilipVanDusen thanks. I have read the book and listened to the audio book several times during the pandemic and at first I found it revolutionary but now that I want to apply it I am starting to see that it has s not practical in some sense.
Hi Philip - what a wonderful insightful video. I just requested to connect at your Facebook group. hopefully I will get in :) Love your content. Thank you.
You'll get in, just be sure to provide your email and answer all the questions.