7 Ways To Increase Brand Awareness and Build Your Business

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  • Опубликовано: 3 июн 2024
  • Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently.
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    Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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Комментарии • 141

  • @GR33N5KULL
    @GR33N5KULL 4 года назад +85

    Summary:
    1. Brand Partnerships
    2. Guest Posting
    3. Leverage Social
    4. Use Info graphics
    5. Publish Content
    6. Use referrals
    7. Consistent Branding

  • @shemanemasia
    @shemanemasia 9 месяцев назад

    Hi Philip. Thank you for the program in Branding. I’ve officially adopted you as my Mentor.

  • @sylviechapus1570
    @sylviechapus1570 2 года назад +1

    Your voice and the way you talk is excellent for communication and very pleasant to listen to. I wish you would have broadcast a video on Digital Marketing and social media.

    • @PhilipVanDusen
      @PhilipVanDusen  2 года назад

      Sylvie, I have done tons of videos on social media marketing - you just have to go to my channel page and look at my video list! There are over 250 there.

  • @gustavoalvarezmiranda5116
    @gustavoalvarezmiranda5116 3 года назад +1

    I´m learning english and corporate comunication so this lesson was very useful for me. Two goals on one! Thank you!

  • @elleesse1521
    @elleesse1521 Год назад

    Had to pause and like this because your 'stache, beard and glasses are such an amazing aesthetic on you.
    Ok.
    Back to regular programming.

  • @wajahatnet
    @wajahatnet 3 года назад +2

    2021 is the year where my Brain started to understand what Branding is, and How important it is to learn and expand my workspace. Before that I didn't paid attention to it & I had a belief that "branding" is for the companies, not me 🤦😂
    Thank You So Much Sir for making me Realize how important it is to learning and using brand strategy/awareness/management 😇🙏
    You're Amazing 😎👍👍
    Ps: Your Brand Strategy Course Videos opened my Eyes & Brain to see What I was missing All these years 🙂👍👍

  • @TourmalineFilms
    @TourmalineFilms 4 года назад +8

    Great video Philip. Not enough out there about brand awareness. Sales volume often get's prioritised so I'm glad there are creators like you highlighting the importance of it. By the way, I would love to see a video about how to target marketers as a video professional. I would be very appreciative for your insight 😀

  • @JanneWolterbeek
    @JanneWolterbeek 5 лет назад +3

    I once read a book by ad agency Sid Lee called Conversational Capital. I was reminded of this by your mention of P2P marketing. Good video again, Philip!

  • @rprbeck
    @rprbeck 4 года назад +2

    That was just a whole load of information. Absolutely loved it! Thanks for sharing!

  • @IvoMoedas
    @IvoMoedas 3 года назад +1

    Most valuable knowledge. Thank you, Philip!

  • @TheKevin213
    @TheKevin213 2 года назад

    Amazing wisdom sir 🙏 I'm grateful

  • @andrabhargavi6320
    @andrabhargavi6320 2 года назад +1

    Most valuable speech 👌 thank you 🤩

  • @merahkiholisticwellness1138
    @merahkiholisticwellness1138 2 года назад

    Dear Philip. This is Dr Nidhi from India. Just loving the ease, clarity and simplicity with which you are explaining about branding. There is so much genuinity about sharing knowledge and you have a smile even while talking. Thank you. Wishing you the best of the best!

    • @PhilipVanDusen
      @PhilipVanDusen  2 года назад

      Merahki - thanks so much for your kind comment. I come at my content production with the goal of helping people succeed and thrive. My intent is pure and altruistic - and I guess that shows...;-)

  • @begosanchezfotografia9304
    @begosanchezfotografia9304 Год назад

    Thanks so much, its been of great help!!.

  • @jaybut9727
    @jaybut9727 2 года назад +1

    Thanks, great information!!

  • @VaibhavChavanLife
    @VaibhavChavanLife 5 лет назад +2

    Directly to the point... Legend !

  • @unlimitedousman1344
    @unlimitedousman1344 2 года назад

    Amazing information. Great content and message well dished out

  • @arthayudie7384
    @arthayudie7384 2 года назад

    Nice insight...and really open our mind as a marketer about that brand awareness itself .. 👍 please make other content such as brand equity, growth marketing or how to scale up etc...

  • @jasonmateus924
    @jasonmateus924 Год назад

    Subscribed! Thank you so much for this very informative video!
    Selling bikes and bike parts is not easy when you compete against so many brands out there, what should I emphasize on? Quality, looks, price? We have all three, how can we make people realize that it IS possible?

  • @padidalaswapna8571
    @padidalaswapna8571 2 года назад

    Awareness on brand it's a good concept and great information

  • @DIYBypasscom
    @DIYBypasscom Год назад

    Great video on promotion of Brands. Good and thoroughly explained

  • @noufjos9976
    @noufjos9976 5 лет назад +3

    Great conversation it realy helllps also new ideas never thought of before 🌎 🌿 thank you 🙏

  • @micro1worker279
    @micro1worker279 4 года назад +2

    Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional.

  • @90idigitalmarketer12
    @90idigitalmarketer12 4 года назад +2

    Thank you for sharing such useful content! It helps me a lot!

  • @agliverpool
    @agliverpool 3 года назад

    Great vids, would be good to see examples while you explain what your saying. Thanks for the content keep it coming 👍🏻

  • @dfisk2662
    @dfisk2662 5 лет назад +2

    Great content as always. Thanks for posting.

  • @IceglacierArnar
    @IceglacierArnar 3 года назад

    You are briliant....great respect of your work....

  • @nanasevents
    @nanasevents 3 года назад +2

    Thank you so much sir for this video, it was super helpful.

  • @alakuntaswaroopa5417
    @alakuntaswaroopa5417 2 года назад

    Really great video thise lesson was very use full for me sir tq.

  • @PenelopeCrescibene
    @PenelopeCrescibene 4 года назад +2

    I didn't realize how good I have it already! Great Video. I have an incredible partnership that I really need to take advantage of

  • @MinimaLune
    @MinimaLune 5 лет назад +4

    This is going to help me at work on a great deal. Thanks!

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Hi Mi! Glad I could contribute some ideas that will help you!

  • @rickharold69
    @rickharold69 5 лет назад +1

    Great tips!! Brand is so key!! Thx!

  • @ABDULLAHLGS
    @ABDULLAHLGS 4 года назад +1

    Great advice. Thank you

  • @gadhariramesh7234
    @gadhariramesh7234 2 года назад

    Valuable Content👏

  • @zulsembangkencangbikers9654
    @zulsembangkencangbikers9654 3 года назад +1

    good info. stuck with MCO , im working in corp comm department., in GLC R&D company. no events this year.now need to concentrate on making videos to stay relevant. i need to comeout ideas for next year plan.

  • @dashiajames1882
    @dashiajames1882 4 года назад +2

    I truly needed this information today. I'm kinda stuck on what to do next. I'm not a great decision maker !! My logo, tagline are totally finished so is my iconic character. But I'm kinda stuck on where to go next. I'm about to network & do some marketing by selling scarfs, hats ect. But I'm still stuck.

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад +2

      Dashia, Just start selling. The answers will come to you in the form of learning from your customers and where and when you are making sales - and on what pieces you are selling.

  • @jenefer3744
    @jenefer3744 4 года назад +2

    Thank you this is what I am doing!

  • @hossainahamed3738
    @hossainahamed3738 5 лет назад +1

    ভালো তথ্য। ধন্যবাদ!

  • @asmaazahir5645
    @asmaazahir5645 3 года назад

    That's true, actually I was wondering what are critical problems of communication in oil and gas companies?and how to make the company more recognized?

  • @shivashankar9531
    @shivashankar9531 2 года назад

    Your speech is nice and your explanation is superb

  • @richashrivastava5509
    @richashrivastava5509 5 лет назад +2

    Really Helpful. Thanks!!!

  • @REOO-PRIYANKA
    @REOO-PRIYANKA 2 года назад

    Great use by this video those tips was very useful

  • @shivubhal7376
    @shivubhal7376 4 года назад +2

    amazing video such a helpful content i have ever seen!!!!!

  • @SilverStef00
    @SilverStef00 5 лет назад +1

    Thanks for your good advices

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Hey Silver, good to see you here again, thanks for watching, I'm glad my videos have been helping.

  • @vyshnavimenikonda8080
    @vyshnavimenikonda8080 2 года назад

    Great information

  • @kobe007xforu
    @kobe007xforu 4 года назад +2

    Wonderful clarity and a nice video sir...
    Question 1) How to improve visibility and build brand image for a readymade showroom
    2) Is it wise to spend on building brands, as we see a lot of clothing brands are getting shut these days due to fast fashion and people seeking for affordable fashion...
    Thank u very much, pls share any video links u might have uploaded in ur channel related to my questions...
    Thank u once again🙂🙏

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад +1

      Thanks Mohan Kumar! I'd need more info to really help. I do business consulting if you are interested in my help growing your business - hit up my website and fill out a new client application.

  • @tapeshbairagi4180
    @tapeshbairagi4180 5 лет назад +4

    Important information

  • @maramnagarani3982
    @maramnagarani3982 2 года назад

    Thanks for sharing

  • @prashanthraju2166
    @prashanthraju2166 2 года назад

    Great ideas

  • @toxicendx7668
    @toxicendx7668 3 года назад

    GREAT VIDEO🙏🏻

  • @andileqata8313
    @andileqata8313 2 года назад

    Hi philip, great video. I am from South Africa, I just wanted to ask what i could do do enjoy that my business grows. I am a producer of still and sparkling water. we are growing but not at the anticipated speed?
    Thank you

    • @PhilipVanDusen
      @PhilipVanDusen  2 года назад

      You might try micro-influencer marketing.

  • @americangirl6587
    @americangirl6587 5 лет назад +1

    Nothing short of brilliant, thnx philip

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      american girl, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!

    • @americangirl6587
      @americangirl6587 5 лет назад

      My pleasure

  • @erholistic2320
    @erholistic2320 2 года назад +1

    great contents, very practical and clear

  • @bhagathyadav407
    @bhagathyadav407 2 года назад

    Great.

  • @gladjoy7738
    @gladjoy7738 Год назад

    insightful info

  • @theranasaini
    @theranasaini 5 лет назад +1

    Brand awareness is a great concept that can have a huge impact on your marketing efforts, buyer recognition, and profit.

  • @gustavososabienesraices1506
    @gustavososabienesraices1506 5 лет назад +1

    Keep up the great work!

  • @AusDigitalMediaYoutube
    @AusDigitalMediaYoutube 4 года назад +1

    Great video. Thank you

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Aus Digital Media, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @prabhat0027
    @prabhat0027 3 года назад +1

    Thanks a lot...

  • @dedehodo8890
    @dedehodo8890 4 года назад +1

    Great info!!

  • @a.sangeetha5475
    @a.sangeetha5475 2 года назад

    Well explanation

  • @raic3283
    @raic3283 4 года назад +3

    Just thought I should tell you that your mustache is great, the content as well.

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Thanks Rye - its gone now...(covid/masks) but it will be back....

    • @pablocamus8605
      @pablocamus8605 4 года назад +1

      @@PhilipVanDusen Your moustache was branding as well

  • @elennemusic
    @elennemusic 5 лет назад +1

    your content is always on point

  • @ceylonexpeditionstravels367
    @ceylonexpeditionstravels367 2 года назад

    Very informative and appreceate

  • @ameenasha7486
    @ameenasha7486 2 года назад

    Valuable

  • @chelsv.3105
    @chelsv.3105 3 года назад +1

    Such a great content! :)

  • @studiobencivengamarcusbenc5272
    @studiobencivengamarcusbenc5272 4 года назад +1

    All good but you really had me with infographics - could be pretty hot for pitches - I really have to blend that stuff in !

  • @qaximarshad
    @qaximarshad 5 лет назад +1

    Thank you very much Sir...really appreciated...sir please upload a video for those non creative designers who love to design and always seeking for something motivational...like how to be creative or something like that..thanks much, I hope you got it what I meant :)

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      I have a lot of creativity and motivational videos on my channel - just look at the back catalog of my videos! here's one: 10 Ways to Stay Creative ruclips.net/video/j-SL04TTA0I/видео.html

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Here's another: ruclips.net/video/YHNYaQzsRf8/видео.html

  • @renukrish5506
    @renukrish5506 2 года назад

    Great

  • @stanleytshona5427
    @stanleytshona5427 Год назад

    Thank you souch

  • @razvanmuresan6683
    @razvanmuresan6683 Год назад

    how to market and make a branding strategy for a premium brand?

  • @nazeer.a816
    @nazeer.a816 2 года назад

    Nice tips

  • @itinventive1794
    @itinventive1794 Год назад +1

    This is for knowledge and key takeaways, can you tell me or anyone how we work on this, like build our brand, anyone?

    • @PhilipVanDusen
      @PhilipVanDusen  Год назад

      check out this video I posted yesterday - it says personal branding - but it is the same for a business brand: ruclips.net/video/lR2kaMRgjN4/видео.html

  • @jasonmateus924
    @jasonmateus924 Год назад +1

    Is being aggressive at first, then staying consistently visible but less aggressive a good strategy?

    • @PhilipVanDusen
      @PhilipVanDusen  Год назад

      Depends on what you mean by "aggressive". If you mean blanketing platforms with volume at first to make a splash then backing off a bit, that is an option. But you have to take care not to annoy people from the start and get a bad rap that will stick with you.

  • @spiralli
    @spiralli 5 лет назад +2

    great video

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Hey spiralli! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

    • @spiralli
      @spiralli 5 лет назад +1

      @@PhilipVanDusen I am working on my branding and watching/listening to your stuff - Bravo!

  • @shockdesign8234
    @shockdesign8234 5 лет назад +1

    Pls can you add polish text to this video? Beacuse I bad understand english

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Shock, foreign language translations are contributed by viewers on RUclips - not by the creators - there is this whole process to it. If you want Polish translations - check out how it is handled on YT with a Google search on the subject. I certainly don't know Polish - so I wouldn't be able to help sad to say! But thats for asking and for the comment my friend!

  • @reshmabegum2468
    @reshmabegum2468 2 года назад

    👍👍👍 in

  • @GaneshKumar-mm6gk
    @GaneshKumar-mm6gk 4 года назад +1

    Hi could you please help me in branding our company to the next level

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Ganesh, if you're serious. Go to my website, link in the video description, and complete the new client questionnaire on my website.

  • @SuperDarkstar7
    @SuperDarkstar7 4 года назад +2

    Anyone want to partner up got a brand . Smoking brand , lifestyle

  • @MrDefaulterz
    @MrDefaulterz 2 года назад

    Chester Bennington with a moustache.

  • @abe_newman
    @abe_newman 2 года назад

    90% of the information that's transmitted to human brain is transmitted visually. yet all I get from this content is verbal..

  • @kinginvestisseur6093
    @kinginvestisseur6093 3 года назад +1

    Great