Character - the product needs to have a character, the personality of the brand. Point of view of what the brand beliefs Commitment - selling what to who. Who is the ideal market? Credibility - proof of results for why we should believe. Feedback, famous personality etc Context - who is doing the same thing. How are they doing it? What are the trends going on in the world that can affect your business
Very educative 🔥🔥.. Is it possible that you edit out the poses next time ?🤭..I felt like you were posing at certain points so much that I thought maybe she has forgotten what she wants to say 😅..
Probably some of the best content on the topic! Thanks so much! How do you only have 5k subs? I think do some lifestyle content on a differently joint channel. I’m in the fine dining industry, so my mind instantly goes to food reviews! Good luck! You’re very likable and I’m not your demographic!
You're amazing! Love all the contents you've put out. Just wondering when you mentioned about finding the character & personality of the brand. What's the difference between the character vs personality in a brand you refer to. Could you please give some examples? Thanks heaps!
I may be wrong but from what I've learnt from Kaye, character & personality mean the same thing. For example, a brand like Apple used to have a more reserved personality and it reflected in their character but they're a lot more outstanding now.
![How To Create A Brand Strategy [Proven 14-Step Framework]](http://i.ytimg.com/vi/D3Tu3w67Adc/mqdefault.jpg)
Learn more about the 4 C's in the FREE Define Your Brand Masterclass: brandtrifecta.com/optin-17120531
Character - the product needs to have a character, the personality of the brand. Point of view of what the brand beliefs
Commitment - selling what to who. Who is the ideal market?
Credibility - proof of results for why we should believe. Feedback, famous personality etc
Context - who is doing the same thing. How are they doing it? What are the trends going on in the world that can affect your business
THANK YOU!
Thanks
Character - personality & pov
Commitment - you know, what you delivered to whom
Credibility - other's feedback
Context - market level & cultural
This is the best info on brand building i heard so far thank you
Kaye: If our world goes to hell in a handbasket..
Me: This must be an old video
I thought the same thing 😂😂 I even had to check when this was posted!
😂😂😂
I recommend putting a summary screen with the 4C's at the end. Shame on me for not taking notes.
Very educative 🔥🔥..
Is it possible that you edit out the poses next time ?🤭..I felt like you were posing at certain points so much that I thought maybe she has forgotten what she wants to say 😅..
Since I met Kaye 😁, my life changed. I'd love to talk to her one day about my ideas. This is premium content. I love it. My inspiration.
Great content! You explained everything perfectly
Thanks so much!!
Incredible content Kaye. Loved your explanation
Probably some of the best content on the topic! Thanks so much! How do you only have 5k subs? I think do some lifestyle content on a differently joint channel. I’m in the fine dining industry, so my mind instantly goes to food reviews! Good luck! You’re very likable and I’m not your demographic!
Cool video, thanks!
Great video! thanks for sharing
Great video and so SO helpful! Thank you
Love your content! So inspiring. Pls create more videos. ❤️
New subbie here! Loved this
Outstanding video! Great content!
Thank you for great video. I’ve learned a lot
you named first two c's the same name character
Thank you for teaching
Thank you! Such great content!
oh my God the zombie apocalypse point hit right home
This is highly valuable. Thank you for sharing.
Thank you. This was very helpful
Phenomenal content, every single time. Thank you!
Thank you, Kaye, that was very helpful!
This video Is extremely under valued
Very helpful. Thank you !
You're amazing! Love all the contents you've put out. Just wondering when you mentioned about finding the character & personality of the brand. What's the difference between the character vs personality in a brand you refer to. Could you please give some examples? Thanks heaps!
I may be wrong but from what I've learnt from Kaye, character & personality mean the same thing. For example, a brand like Apple used to have a more reserved personality and it reflected in their character but they're a lot more outstanding now.
This is great content! Thanks
inspiring
WHICH IT DID! LOL COVID HAPPENED!