Brand Strategy Deliverables [The Definitive Guide]
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- Опубликовано: 30 май 2024
- In this video, I’m going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.
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What are the deliverables of brand strategy?
Deliverables for visual branding is straightforward because you can see them,
but brand strategy deliverables are less tangible so it can be difficult to know
what you need to provide your client.
With that, here’s what you’re going to learn:
First, I’m going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.
I’ll highlight your customer journey and why it’s critical for you to decide the role
you’ll play in that journey.
Then, section by section, element by elements, I’ll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your
clients.
From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, I’ll cover everything your audience will be thinking about,
and things they won’t.
By the end of this video, you’ll have a clear understanding of where you’re
audience is going, what they’ll need and what role you’ll play in those
deliverables.
Want to dive deeper? Check out the full article below.
brandmasteracademy.com/brand-s...
0:00 What are the deliverables of brand strategy? [The Definitive Guide]
0:54 Sections Of Brand Strategy
1:39 Your Audience Is On A Journey
2:48 Section #1 - Brand Strategy Deliverables
3:10 Deliverable #1 - Internal Brand
3:43 Deliverable #2 - Audience Persona
4:20 Deliverable #3 - Solid Competitive Analysis
5:04 Deliverable #4 - Unique Positioning Strategy
5:33 Deliverable #5 - Human Brand Persona
6:24 Deliverable #6 - Messaging Framework
7:03 Deliverable #7 - Storytelling Framework
7:49 Deliverable #8 - Brand Strategy Guidelines
8:14 Section #2 - Brand Identity Deliverables
8:25 Deliverable #9 - Logo
9:06 Deliverable #10 - Typography
9:33 Deliverable #11 - Colour Palette
10:03 Deliverable #12 - Image Style
11:02 Deliverable #13 - Iconography
11:28 Deliverable #14 - Style Guide
11:52 Deliverable #15 - Digital Collateral
12:10 Deliverable #16 - Physical Collateral
12:30 Section #3 - Marketing Plan And Execution Deliverables
14:29 Deliverable #17 - Channel Analysis
15:02 Deliverable #18 - Marketing Plan
15:27 Deliverable #19 - Artwork
15:51 Deliverable #20 - Content
16:19 Deliverable #21 - SEO
17:04 Deliverable #22 - Ad Placement
17:32 Deliverable #23 - Analytics And Reporting
#brandstrategy #branddeliverables #strategydeliverables
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![Brand Promise vs Tagline [How These Strategic Branding Tools Differ]](http://i.ytimg.com/vi/tT5YAXB9bew/mqdefault.jpg)
![Brand Promise vs Tagline [How These Strategic Branding Tools Differ]](/img/tr.png)
Very exhaustive, Thank you!
Thank you too!
Very good topic overview. Eye opener to have referrals ready for your customers to continue on their execution journey after a planning and ideas fase.
Thanks for sharing!
This was great. It helped me to determine where I would like to stop as a Brand Strategist. There are certain parts of this process that bring me joy and that is for sure the portion from strategic direction through verbal expression. Then I'd like to hand designing the visual expression off and just manage that portion. I do have a touchy question though, what do you do if you have a client that only cares about the visual expression portion of the Brand Identity and doesn't want to anything with messaging above and beyond identifying their customer demographics? I am struggling with that now,
Excellent content! It’s great to hear how the different elements work together. Thank you
Glad the content is helping 👍
Pure gold. Thank you!
Glad you enjoyed it!
Excellent ! Great insight and very thorough. ! Thank you.~
Glad you enjoyed it!
Excellent teachings.👌
Cheers Janeth🙏
your videos are super helpful
Glad you like them!
GREAT insights. Really, really, great insights here. Thank you. Thats gives a wider view on how to plan a brand strategy session... (seems there's some issues with the lipsynch).
Awesome thank you - Looking into the audio - Seems there is an issue with RUclips Editor 🙏
Wonderful insights. Thank u so much Stephen👍
Glad you enjoyed it
Brilliant thank you!
Much appreciated 🙏
Awesome course and insight. I actually came across your work on your udemy course. WOW!!!!!
🙏 Glad youre enjoying it
This was super fire 🔥 thanks
Delighted you got value 👍
This is very informative!
Glad it was helpful!
Thank You, Is not Enough, Keeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeep It UP!
👍👍👍👍
Really good!
Cheers 🙏
Best brand strategy channel ever. quick quiestion: when you were talking about physical collateral, you mentioned environmental design, can you explain what do you mean by that please?
Environmental design in branding means shaping physical spaces like stores or offices to reflect your brand. It's about creating a consistent brand experience in real-world settings.
that was copy book! pretty handy I must say. thanks!
👍👍
Awesome! Gold!
🙏🙏🙏
Just great!
👍 👍 👍 👍
You are a Godsend
Glad it was helpful!
Thanks for sharing
Most welcome 👍😀
GOLD! :)
👍👍👍👍
Do you have any case study of project in which you have applied all these things?
And 2nd thing is, your course include all these deliverable including marketing deliverable or just brand strategy deliverable?
There is a 3 hour long case study in the course where you look over my shoulder as I build a brand for a client from scratch using the systems and tools provided in the course.
I cover the marketing pathway for the client and how to setup marketing execution partnerships though I dont cover specific marketing tactic execution (eg Facebook ads etc)
Feel free to reach out directly stephen@brandmasteracademy.com
I'm glad I found your channel. Is there a way to know the ROI of the application of the brand strategy, or how much can it be measured? By the way, thank you so much!
Marketing provides some hard metrics but it's much more difficult with branding... here is a video that will help - ruclips.net/video/ANKkn9VK9VY/видео.html&ab_channel=BrandMasterAcademy
@@BrandMasterAcademy Thank you!!
Hey Stephen, just landed up on your youtube channel and I am amazed by the quality of content and knowledge you provide! I have a few questions:
1) Is it possible to be a brand strategist without having experience in designing? I do have experience in content writing and marketing.
2) According to your experience, do most companies hire brand strategists on freelance/contract basis or do they hire them on payrole (full-time within the team)?
Thanks for the goldmine of information that you are providing!
1) Absolutely. I would argue copywriting and marketing is the more solid foundation
2) Full time strategists tend to be for high earning brands +$10m revenue.. Consultants, agencies and freelancers make up the bulk of the support below this level
@@BrandMasterAcademy Cool, thank you for the clarity!
Hi Stephen,
The deliverable compilation is highly informational and effective.
This helped me to curate the services based on my expertise rather that going in all direction.
Beatiful 👍 It's all about focus
Hi Stephen, thanks for the video found it really useful! I assume a brand’s chosen archetypes are defined in deliverable #4 (unique positioning)?
The archetype shapes the human brand persona
MASSIVE MASSIVE VALUE👏👏🎉🎉🎉
Thank you 🎉🎉🎉
@@BrandMasterAcademy Please keep making such amazing videos. As a college student studying marketing in NYC during quarantine, these have been so insightful. Combined they could honestly be a branding course for a sleek and modern university!
Learning so much from this channel man. Is it possible to become an expert at both brand strategy and identity? Or is that biting off more than one can chew?
Great to hear Godwin... You can become an expert in both of course but when it comes to the execution of both, you'll need to decide if that's something you can manage or if you're biting off more than you can chew... If so, one approach is to be the "planner" (strategist) and bring others in to help you "execute"
Hi Godwin! It's good to aim for but delivering is more important. I think you should try everything and analyse where you are best at and gain the expertise in that particular part of Brand life cycle. There are many subtler aspects and eureka moments keep on evolving on this path as its way deeper than it looks from high level.
Brand Master Academy That makes a lot of sense. Been a bit lost as to where to place the efforts right now because we currently offer identity services with a bit of discovery in the beginning, after which what you said in the video struck home.
The client leaves and though the identity helps, you can always feel them be a little lost as to where to go with it.
Swarup K Bagul Thanks so much for responding 🙏🏾 I guess you never know how or where you can help most till you try it huh? I’ll keep exploring. Hopefully one of those eureka moments will hit me yeah? :) Thanks again
Godwin Njoroge Design is more of doing! So keep doing and learning 👍🏻
Great content. I'm wishing to go into personal brand strategy & coaching after many years as a small biz coach. I've done a lot of niche work, competitive research, positioning, naming, and basic brand identity. I plan to bring in some extra hands for logos and use referral partners for the marketing execution. Considering your course. Having a system of processes and deliverable document templates seems well worth it. Here's where I hesitate. It seems like the amount of deliverables you suggest is geared towards corporations and I think it would be overkill for my audience of coaches/speakers. Do you still deliver that big of a package for personal branding?
These are all possible brand strategy deliverables... some agencies may offer all, others may offer a fraction... define the market of people you want to serve, then decide what they need most :)
If you were naming the brand, would this be the first of the Brand Identity Deliverable (before logo)?
Yes, the name comes before the identity and the strategy before the name
So is it possible to do all the branding and do only a part of marketing ? Like I know how to do Content marketing but would I just not bother with that ? even tho it's a service I can provide ?
That depends on your own business and brand... Do you want to be known for content marketing as well? If you have the skills then essentially you're a resource to your business... however... is your time better spend as the strategist and business leader? Would it make more sense to outsource some tasks even if you have the skills to do them yourself?
Please I would like to know the application or website I can use as a freelancer to manage my finances and another I can use to organize my visual brand Identity Design and communication with clients like invoicing.
Monday, Xero, Freshbooks are a few examples
@@BrandMasterAcademy Thank you
Well illustrated and explained. But is their a lip sync?
Thanks for letting us know - This has uncovered a wider issue with RUclips Editor - we're looking for a fix - 🙏
Is it just me or does thr audio video not match?
Fixed it thank you