Brand Strategy For Designers: How to Get Started (Part 1)

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  • Опубликовано: 21 ноя 2024

Комментарии • 89

  • @thefutur
    @thefutur  7 месяцев назад +3

    Watch Part 2: ruclips.net/video/1IJAVl2J55I/видео.htmlsi=3vE3tsGepRHVksvd

  • @thecoachadviser7926
    @thecoachadviser7926 8 месяцев назад +13

    Chris you did it again man. You came clean about doing websites for years, but after you learned a framework that showed you how they’re really supposed to be done, you course corrected and allowed yourself to be humble. Being someone of your business awareness / expertise and call yourself out to an in person audience and on camera takes balls!! I think you’re a few years younger than me but I’m learning much from observing the person who you are. Thank you deeply! ❤

  • @leadgenjay
    @leadgenjay 8 месяцев назад +3

    Chris really nails the essence of brand strategy in this talk. For designers looking to level up, understanding the client's business model is key-it helps tailor a brand strategy that looks good and aligns with their business goals and customer needs. Keep it strategic. Make it impactful. Wonderful content.

  • @davidsklubal
    @davidsklubal 25 дней назад +2

    I’m so excited to watch this course, just landed a new client with a unique content marketing problem and I want to bring my absolute A game, thanks Chris and team for all you do 🔥

    • @thefutur
      @thefutur  15 дней назад

      my pleasure and Thank you for your support.

  • @CocoaTwinsOnYT
    @CocoaTwinsOnYT 8 месяцев назад +1

    Gen X has all of the nuggets. We’re old enough to know what life was like before the internet and we’re young enough to know how to make what we know and have experienced dance with Ai and other technology. I love his content. He speaks my language. He's so relatable. Thank you for consistently sharing community content.

  • @theseyikayode
    @theseyikayode 8 месяцев назад +3

    Last week i was just thinking of how i as a Digital artist and illustrator can position muself as a brand strategist and how to get started. This is just the perfect video i needed.
    Part 2 please.
    Thank you Futur❤️

  • @MattMcLaren253
    @MattMcLaren253 8 месяцев назад +2

    Man I work in the beer industry where branding and marketing are beginning to make enormous impacts in the success of breweries. Its amazing how accessible and applicable this information is despite working in a relatively niche industry.

    • @thefutur
      @thefutur  8 месяцев назад +4

      did you see our series building a brand where we took on a local brewery?

    • @MattMcLaren253
      @MattMcLaren253 8 месяцев назад

      @thefutur omg no. But I need to! I work as a brand manager for the top specialty craft beer distributor in the Seattle area. There's a big beer focus here but branding and marketing have taken a backseat in the industry overall and I'm hoping to develop a toolbox that my supplier partners can use to improve their consumer engagement and your content has been amazing, genuinely.

  • @sniitzel
    @sniitzel 8 месяцев назад +5

    This comes at the perfect time! Thanks to The Futur for always providing this insanely valuable content here on RUclips for free 🙏

    • @thefutur
      @thefutur  8 месяцев назад +1

      My pleasure!

  • @dfd4688
    @dfd4688 8 месяцев назад +3

    How you are able to produce so much quality and quality is a mystery to me. Much gratitude for your unending generosity. Cheers..

    • @thefutur
      @thefutur  8 месяцев назад

      Awww thank you! We have a team, and we're passionate about what we do.

  • @mikekaufmann7086
    @mikekaufmann7086 8 месяцев назад +5

    "A logo is just a container for meaning."

  • @CastleHassall
    @CastleHassall 2 месяца назад +1

    23:55 .. this was very touching to hear.. I'm glad things worked out really good for you..

  • @pablomijia1060
    @pablomijia1060 8 месяцев назад +1

    Why am i addicted to this content and this channel exactly , i think I'm in love

    • @thefutur
      @thefutur  8 месяцев назад

      good addiction to have. ;)

  • @letaas
    @letaas 8 месяцев назад +45

    Guys stop posting amazing content everyday ! I don't have time to watch it all 🥲

    • @thefutur
      @thefutur  8 месяцев назад +12

      Ok. We will slow down.

    • @rushikeshshirsat7276
      @rushikeshshirsat7276 8 месяцев назад

      Yah! 3 videos are already stacked into my watch later and they are all 1hr+🥲

    • @user-rz5lp7cb9b
      @user-rz5lp7cb9b 8 месяцев назад +1

      Relatable xD I keep watching his videos than actually doing something 🥲

    • @llda
      @llda 8 месяцев назад +1

      😂😂😂😂 some of us just save for later 🤣🤣.......posting them close together with almost similar titles makes you confused as to whether u have watched it already......but yeah....I can relate to this....especially since the info needs to be digested and applied...unlike news channels that post everyday but it's okay since NO NEED TO DIJEST THEIR CONTENT...you can even watch news channels in your sleep and not miss anything 😂😂😂 but here you have to be attentive with pen and paper

    • @krystledenice
      @krystledenice 8 месяцев назад

      😂😂😂😂😂

  • @sanjoaquinvalleytransparency1
    @sanjoaquinvalleytransparency1 8 месяцев назад +2

    I recently subbed to your channel. Thanks for the great content brother

    • @thefutur
      @thefutur  8 месяцев назад +1

      Thanks for the sub!

  • @thedesignergamer
    @thedesignergamer 8 месяцев назад +1

    I pretty much got the questions about what branding is correct. Probably because I've been watching so many Futur videos. Thanks!

  • @augustoschndr
    @augustoschndr 8 месяцев назад +1

    The lady at 27min is awesome!

  • @sofianealloui
    @sofianealloui 8 месяцев назад +1

    Thank you a lot guys😢❤ you're unbelievable 🥺🙏🙏

  • @LifeOfACre8tive
    @LifeOfACre8tive 8 месяцев назад +2

    This is really amazing! Thank you for sharing this for free

    • @thefutur
      @thefutur  8 месяцев назад

      You're very welcome!

  • @kaweesibrian4535
    @kaweesibrian4535 8 месяцев назад +1

    Wow thanks Chris, am always amazed at your easy way of teaching. You're the best👍

    • @thefutur
      @thefutur  8 месяцев назад

      I appreciate that!

  • @nari1071
    @nari1071 5 месяцев назад

    I want to be in branding , specifically a brand strategist but what i see everywhere is everyone needs to know how to design essentially logos and visual assets , yet i am no designer i am a marketer

  • @puccistudio
    @puccistudio 6 месяцев назад +1

    Hi Chris and all The Futur team! Been a fan and a follower for 4 years now. I have a simple yet hard question: will you ever be able to organize these in-person workshops/mini-courses in Europe? Thank you so much in advance for the response!

    • @thefutur
      @thefutur  6 месяцев назад

      Hey we actually did a whole European tour 11 cities last year 😅

    • @puccistudio
      @puccistudio 6 месяцев назад +1

      @@thefutur No way I misses it! Thank you so much, I’ll keep my eyes locked on notifications in case you’ll organise them again 🥹

  • @abby-swain
    @abby-swain 8 месяцев назад +1

    This was such a valuable conversation to sit in on, thank you.

  • @tariqansari8547
    @tariqansari8547 8 месяцев назад +2

    Great video ❤️
    By the way, i am Ibrahim,a clothing manufacturer and supplier,if you're finding a manufacturer for your clothing brand,look no further,build your brand with Us,

  • @thejacobjiby
    @thejacobjiby 8 месяцев назад +2

    Guys don't listen to that other dude, keep posting

  • @wilsonudeagha2112
    @wilsonudeagha2112 4 месяца назад

    Thank you, Chris! 🔥

  • @colortechsp
    @colortechsp 8 месяцев назад +1

    Thank you Chris.

  • @shadedshotsphotography
    @shadedshotsphotography 8 месяцев назад

    "I'm the kind of person who learns a little bit, I'm super dangerous, cause I go telling people I'm going to do this now, and break out in a cold sweat."
    I can definitely relate. It's not fun but I grow cause I have no choice at that point.

  • @Jakob.Hamburg
    @Jakob.Hamburg 8 месяцев назад +2

    Thank you for sharing. Good information. : )

    • @thefutur
      @thefutur  8 месяцев назад +1

      My pleasure!

  • @ahmedgamal-ui3yq
    @ahmedgamal-ui3yq 8 месяцев назад +1

    Thank you chris great content as always

    • @thefutur
      @thefutur  8 месяцев назад

      Glad you enjoyed!

  • @user-rz5lp7cb9b
    @user-rz5lp7cb9b 8 месяцев назад +2

    I was just asking around for resources around brand strategy and this comes up brand strategy workshop 1 so there'll be more and I'm definitely binge watching them all! Good stuff!

  • @borzin672
    @borzin672 8 месяцев назад +1

    Sorry, Chris for writing this comment here:
    I wrote my Ph.D. in Germany, Munich, and have been looking for a job for 2 years but no one has given me any opportunity. My Master's was in IT Management and then my PhD was in technology & innovation management. I am very interested in marketing and branding, but could not find any internship or working student job to gain practical experience. So if anyone knows of any opportunity for me, and thinks that it is not too late yet, please let me know.

    • @sagetusk
      @sagetusk 8 месяцев назад

      Have you cold emailed companies yet? That's what I'm planning to do once I have enough work in my portfolio

    • @thefutur
      @thefutur  8 месяцев назад +1

      best of luck. what's your website?

    • @borzin672
      @borzin672 8 месяцев назад

      Not rely. I tried it for myself, but not for a client. You are right, I need a strong portfolio@@sagetusk

  • @thecoachadviser7926
    @thecoachadviser7926 8 месяцев назад +1

    Thanks!

  • @samkoskrabalek2609
    @samkoskrabalek2609 6 месяцев назад

    Can you please link the video in the comments? Thanks ❤

  • @CryptoGrit
    @CryptoGrit 8 месяцев назад +1

    love the branding videos, btw can we expect more sales roleplay in the future?:)

    • @thefutur
      @thefutur  8 месяцев назад

      yeah. find me on IG and X.

  • @marimgaber
    @marimgaber 8 месяцев назад +1

    really that's great video and really thnx

  • @mziyandamdai3219
    @mziyandamdai3219 7 месяцев назад

    Thanks

  • @Fadedmoss
    @Fadedmoss 8 месяцев назад

    Is it going to be the next part?

    • @thefutur
      @thefutur  7 месяцев назад

      Dropping this coming week we're working on the thumbnail.

  • @TheApichai
    @TheApichai 3 месяца назад

    Unfortunately, Advertising agency industry He wasn't there or big brand clients like Nike and Apple didn't have Chris work for them.

    • @thefutur
      @thefutur  3 месяца назад +1

      Chris did work with Nike, Sony, Audi and other big brands.

  • @celialusma4618
    @celialusma4618 8 месяцев назад

    Does anyone know where is part 2 ?

    • @thefutur
      @thefutur  7 месяцев назад

      Dropping this coming week we're working on the thumbnail

  • @franciscopais6683
    @franciscopais6683 8 месяцев назад +1

    where to ge them "God is a designer" t shirts?

    • @thefutur
      @thefutur  8 месяцев назад

      Godisadesigner.Com

  • @sreevinesha-ts5qw
    @sreevinesha-ts5qw 5 месяцев назад

    How to become a youtube member for the futur

  • @angelicagalabuzi1131
    @angelicagalabuzi1131 13 дней назад +1

    At 8:00 Yes I thought it was a skirt😂

  • @BQENews
    @BQENews Месяц назад

    I love how you manage to explain branding as if you discovered it.
    wrt the logo that you sold by telling the client they were about the bottom line, is that putting the client first or the client's customer's first? Or is it about putting the client first because the are your customers?
    And if you have your client's best interest at heart, is it really appropriate to not show them any more logos just because they tell you not to?
    So, keep it super simple, right?
    Leaky bucket, gain visibility of shadow IT, know where money is going to plug the boat .... I mean, duuuhhhh. Simple, simple copy writing, don't over complicate it!
    So, 51% of "the people you're talking to" make a brand? Sweet!
    Sorry, who are the 'people you're talking to?' Target audience? Potential audience? How did you land on "more than half," if I may ask?
    Branding is about relationships. Do the things that build real relationships (establish trust, spend time together, share personal details, etc....).
    Oh, shit, right.... nobody knows how to actually build relationships now because social media + pandemic = malfunction, need input.
    And FYI, the Dodge Caravan was before the Aerostar. Duuuuhhh again.
    [btw, I'm kidding. Sorry, I have a fucked up sense of humor. I love your videos]

  • @nitinsaklecha3262
    @nitinsaklecha3262 8 месяцев назад

    It is shameful that you use Buddhist monk for showing confuse......you are confused ... Did not get a single learning from your 30 min lesson

    • @thefutur
      @thefutur  8 месяцев назад +1

      Nothing huh? Okay. Thank you for the feedback

  • @iamtroyhollinger
    @iamtroyhollinger 5 месяцев назад

    Are you wearing a skirt bro?!

    • @thefutur
      @thefutur  5 месяцев назад +1

      It's an apron, Bro! But what if it was a skirt?

    • @iamtroyhollinger
      @iamtroyhollinger 5 месяцев назад

      @@thefutur glad it’s not a skirt!

  • @shannonevangelista
    @shannonevangelista 5 месяцев назад

    8:24 speak for yourself 😜🫣