How To Charge For Design-Value Based Pricing
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- Опубликовано: 11 апр 2019
- Do your clients not see the value in hiring you to do strategy? Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client?
Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving.
Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oIBrMZW
00:21 - How do I get clients to come to me for brand strategy
4:50 - The difference between amateurs and professionals
08:02 - Roleplay
09:00 - How to get more jobs
11:00 - Whoever asks more questions is in control of the conversation
12:36 - Roleplay #2 - Chris shows us how it’s done
14:30 - Here’s what I heard
19:49 - Why Paul feels like he can’t do it
22:20 - How do we help our clients understand value
25:13 - How do you have the money conversation
28:43 - I don’t know how much value it’s going to bring, I just know what it’s going to cost
30:32 - What’s this conference worth to you
34:32 - Recap
Interested in learning more?
Consider reading Blair Enns book, “Pricing Creativity”: www.winwithoutpitching.com/pr...
Watch “Pricing Work & Creativity”:
• Pricing Design Work & ...
#PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo
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Host- Chris Do
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Just say thank you. I wouldn’t buy any service from her.
12:40 Isn't saying that insulting to the caller? Why do you believe you need webcoms?
Like if I call for a pizza and you ask why do I believe I need pizza?
Maybe not the best example but do you get what I'm trying to say?
Thanks for your time. 😁👍
+qq
i just can't believe what i've found on the internet! man this so much valueable 🤯 is this all free i just can't believe.
Brand loyalty no longer exists in this day in age. Price is king. Who can sell at a lower price and make a profit will win. Cheapskates are the kings.
At least all the businesses that I have worked for have had no brand loyalty.
Brave woman! She really put herself out there and it really helped Chris illustrate his points.
"Speak less, ask more questions."
and in such she probably learnt the most in this session!
Matt C Reynolds how can you work out what your prospect might be making without asking them?
She looked like she was bailing but she bounded back. Much respect.
How can you actually "speak less" while simultaneously asking more questions?
Ii
Jesus.. I feel like I just learned something priceless for free.
If it works for you; write Chris a check ;)
you did
Shoes and Cars you did!
@@pookeyblow ~ I just tried wiping your profile pic off my screen. lol. Love it.
@@DANNFIGDESIGNS I did the exact same thing just now XD
I'm a little taken back by how much good stuff can be in one lecture.... Why the hell couldn't my college have been like this?
Because college lectures will never teach you about life skills,
so totally TRUE.... College can't provide that....?
I was about to post a similar comment, then saw this.
Well, I worked in advertising and marketing for 10+ years (on the interactive / QC rather than the design / client sides), and I spent a lot of time preparing quotes and putting together pitches for new business. The process was always mysterious, and not just to me. No one seemed to understand what would work. Chris in this one video clarified everything for me: the right approach, the psychology, the importance of not selling and value vs. time. Chris is tough but everything he says is empowering rather than discouraging - that's a gift. He talks about logic, but he is more than logical, he's intuitive and empathic. I will think this through in terms of my own business. Kudos as well to the young woman who put herself on the line and took feedback in good spirit. It's a good reminder that quite often you need to get honest, constructive feedback and you need to get it from someone who knows what they're talking about, and you need to not take it personally. "Tell me more that I'm doing wrong!" Five stars.
Thank you 😊
I agree with this. I definitely sense logic and empathy in his speech. Which is extremely rare. Most people possess one or the other and rarely both. I myself am still working for that balance.
@@Hamyhamster24 the combination of emotional and logical intelligence is powerful.
@@uns33n polar opposites, there’s always a compromise. You compromise logic for empathy or empathy for logic.
@@appleid3223 No thats wrong
Chris and a white board, the best duo ever!
name a more iconic duo ill wait
@@winner5743 johnny sins and kisa sins🙂
Chris and White Board should start a podcast.
I spent 7 years (and a lot of money) on college and grad school, and honestly, I never had this type of engagement while learning. This is the future of education. Chris, you are so inspiring.
I know this is aimed at artistic designers, but I'm getting into freelance engineering and these concepts transcend boundaries. Thank you so much!
Also to photographers. :)
The great thing about this is it can be paired to *ALL* creatives, independent contractors, entrepreneurs, etc.
Design is design
When you say freelance "engineering" what does that mean specifically? Are you an actual engineering with sign off authority (PE)?
These are just straight up life lessons
If you got value out of this video, do us a favor and help us grow so we can bring you more content. Share it with one person who would benefit from this info 🙏
The Futur sure thanks guys. Would love to see more of this.
My coworkers probably think I'm weird because I keep sharing The Futur videos that I find valuable on our company Slack. So I share a lot. But if the worst that can happen is that people think I'm weird, and the best that can happen is that somebody enjoys something that I post... that's worth it to me.
Big fat like i love you man i laughed so much
I'll Send Uncle Cris, 10% of My Next Big Project. Thanks Uncle Cris
I need that hat we’re so I get it?
After 4 years following this channel I felt like watching a game show and shouting all the answers! lol
Haha! How do we gamify this? Could be a fun idea.
LOL. I love this analogy.
The Futur Jeopardy! lol with special guests and Aaron of course
Hi, this is the first video I watch, was pretty good. After 4 years, has your business significantly improved?
@@Bashanganyi good question
Man i'm not even a designer, i work in beauty industry, i click here because i was looking information about logo an image strategy for my future salon but this is beyond, the way you diagnose problems and talk with clients is brilliant, this is priceless info and i will apply it for sure.
Glad to hear
"A person who doesn't value their time, won't value your time" ~ Chris Do. My collection of Chris quote grows
The young woman that provided feedback in the first example was a student of mine! I was so shocked to see her!
I usually just skip over long videos but didn't notice the time on this one. When I did I was 30 min into it. That was great stuff
Thank you
me too. great stuff. did not mind the 40 min video.
I've just spent 80 minutes listening to both this and another one about this topic and it feels like 10 xD
This is like drinking fine wine. It took years to age and we're all here sipping it. Thank you so much for uploading this video.
You’re very welcome
Sometimes I'm in awe of how much value you put out there for FREE. I listened to your podcast. You said your coworkers were stunned that you wanted to give all this material away for free. You became a leader of thought and knowledge. Every day you prove your worth and you don't sell yourself. You don't have to. You prove you're worth the money.
Thank you so much.
Would love to see a dedicated video on how to diagnose client problems!
There are some on their channel if you want, without mentioning Chris did it on this video.
The woman starts speaking.
Chris Do : I'm about to end this woman's career and help her start a better one XD
why? ;)
That makes sense
No, Chris doesn’t make it about himself remember. 🚀🚀
Thanks to this single video, I was able to close 3 jobs for a total of 18.000$ the week after I watched it. Thanks Chris!
Congrats
im 18 and currently a first year psychology student and im learning so much from here omg
Uncle Chris, this is life-changing! Thank you so much!
Important lessons:
- ask 'why' questions, ask better questions
- whoever asks more questions is in control
- serve, don't sell
She’s so brave to answer her own opinions. We’ll be definitely learn something from mistakes.
Im a real estate agent working with a company that spent 15 years polishing our sales tactics and everything revolves around value! We work through questions that help us diagnose and give value through fixing the problem the client might have. Everything here checks out! The guy obviously knows his stuff and i think he's one of the few actual business gurus who you should follow and even hire. Stay away from the Gary Vs and Grant Cardones of the world!!
Thank you Andy
For my own reference as I’m planning to rewatch this.
12:40. How to diagnose smoothly
22:20. How to stop client from thinking they’re getting ripped off, when you’re not.
Chris do you realise how crazy this is. You are a selfless person! Thanks
I'm a UI/UX designer, I also do freelance work and your videos helped me more than I could have ever imagined, especially including this one. Thank you, Chris and thank you to all those who keep The Futur alive!
Definitely the best youtube channel on earth. Your free stuff is INSANE, I wonder how valuable the paid stuff is. Definitely soaking this all up and going to use this and create gold while serving others.
Nothing what Chris says is new. You don’t need to pay for his courses to learn this stuff. Also, many things he says are based on feelings not facts.
@@cosminiancu8371 What alternatives do you know of where I can learn from? Thanks
@@cosminiancu8371 Even if that's true, Chris is really good at putting it all in one place in an easily digestible format. My guess is there's plenty of books or blog posts or conference training you could attend over the years and put all this knowledge together, but it's not going to be in as nice of a package, and you're going to have to work hard for every piece.
@@cosminiancu8371 There is no fact in the business world, it's evolving every single second you better trust your instinct.
@@JayLooney precisely there is value in coherent concise packaging but moreover there is value in a compelling delivery that rewires your thought processes. I don't know how much his courses are but this free content is excellent. Even if some of it was opinion and didn't work the thought process alone I can assess to be of value to me before even trying
«Thank you guys, for being so open and generous»... Come on... You're the one giving... We just receive!!!
I'm like 5 mins into this and wondering HOW and WHY I am not already subscribed and listening to all these vids. Where have you been all my designer life?!
Welcome to the Futur Nicole
Chris is teaching us something! The answer to everything are all within ourselves
I have the impression that using concrete cases of people makes Chris' explanation very easy to integrate and reuse. It may be a good idea to use this exchange format more often to explain a process. Thanks Chris and all the team for the priceless content.
Four years later and I hope to try this today. So priceless!
Wow! I just had a conversation with a client yesterday and I wish I would have watched this first. Not only is it about us getting into another mindset on pricing, but helping the client see that too (which is where questions come into play). Thank you for what you do, and I wish they taught like this in school.
dude, i feel like i just found a gold mine across the youtube. these videos you got here is awesome
Welcome to the Futur
From someone who's been in several places in this business, that all makes a lot of sense. The problem I'm having right now is how to make the client understand that I can't guarantee those results and even then agree on paying that money.
It's the first time I watched a 40 minute video on youtube, because just like you .. I value time and have been having headache with my clients when the problem is... I finally knew today, that what I was doing is not how it's supposed to be. Really appreciate it man. Imma gonna try this and let you know what happened.
Chris the fact that you give this away for free is so amazing. I can't wait to do the same as my business grows and pay it forward.
I came for logo designs. Stayed for logo marketing and Chris being a very charismatic and energetic host.
Chris continually serves gold in such a clear and succinct way. The brilliance of the way he teaches, is by applying the very same techniques on the students as he would on the clients, thereby flipping the perspective so that the students learn to see through the client's eyes.
Jedi mind tricks 101.
I'm still in my training to start my freelancing career as a Brand Strategist/Designer. And I would say that I'm truly grateful that I stumble upon your channel. It was so informative, like a light at the end of the tunnel informative way. Thank you for sharing great content. You're doing a good job!
This is the clearest Chris has taught this concept. My goodness! 👏🏾👏🏾👏🏾
This is the best video of the futur and the entire online entrepeneur community.
I found this channel not too long ago but I'm SO happy I found it! The content you put out is absolutely amazing and I really enjoy your videos, this is the type of information every designer needs.
Welcome to the Futur
This is something which would have taken a lot of time and failures to be understood by someone, but you taught us this within 40 minutes. This is among the biggest learnings of my life, thanks Chris ❤❤🙏🏻
I owe 60K in college loans, and this free content is way more valuable to my business than anything I learned in lectures by out of touch academics
So happy that this edit is up! I was salivating waiting to rewatch and will continue to rewatch. This is one is the most valuable role play sequences in The Futur history!
agreed
I appreciate what Chris does and his free classes so as a payback I am watching adds those pop up without skipping them :) I wanna contribute my little part and pay him too! that is how convincing he is!!!! I love his work!
This is fundamentally the single biggest mind blow ever. I've seen this strategy discussed before in some of your other videos but its always great to going over and reinforce the teachings again. Just brilliant. So many people going about it the wrong way. Thank you for all the great content you guys put up, I really appreciate it. I'll never forget it.
This info is priceless! Thank you Chris!Shifting focus on probing and offering a service vs selling makes so much sense and comes off a lot more natural.
I LOVE value based pricing. It allows for so much more flexibility and room for the business owner and removes false expectations for the customer.
Thanks a lot to all The Futur team, you´re providing us with an incalculable value and for free. I´ve been consuming your content more interested and excited than I am in college. Just don´t quit please. This is the content that makes this platforms worth it. Thank you again!
Unimaginable value for a free video. Honestly can’t comprehend it.
The fluid of how the conversation works in this video is amazing.
Quote of the day: "Do not spend a small effort for a big result. Don't spend a big effort for a small result"
Haven't laughed in ages this is so goo. Very raw content to get people related about their situation how to approach or even how to ask questions that doesn't sell straight away
Hands down most valuable video you've put out
THIS IS GOLD I KNOW PEOPLE WOULD SELL AND PAY $1000+ FOR THIS INFO!! 🤯🤯🤯
they have. they should. but I'm giving it away for free.
No amount of books or self proclaimed gurus can teach you something this valuable this quickly! Amazing content.
This is amazing, It really opened my eyes and showed me what I am doing wrong, why I always settle for a less price than what I had in mind and that is because I do not ask questions, I give advice. Thank you Chris Do and the futur
Question: Would this same concept work when I am the one approaching the client trying to offer design service?
Eye opening. Now I see why the business part of it is so important and is not necessarily something complicated and hard, once you decide to learn it and give it time, and use it. Thank you! :)
these seminars are better than any other classes i have ever had before
Long time lurker to your channel. We got our first client today by applying your lessons. In particular, "if you don't feel a bit affraid of the high price you are giving to your client, then you are doing it wrong". Thanks man 👍🏻
This video blew my mind. It's like watching a business Jedi mind trick and Chris is Luke Skywalker.
Thank you so much, again, Chris. I'm finally starting my own business. Ignited by people like you, who give great advice and an occasional kick in the but. I got my foot in the door at different businesses by stipulating what value I can bring to their business and increase their income. Now they ask my price and I'm sweating carrots because it is so niche and difficult to set my price. It's all new
Bravo and good luck.
Man I've seen almost all Chris's previous value based pricing before and still these 40 minutes went by in a blink.
Thank you so much!!
You’re very welcome
Thank you!! on the last video I had to wait 40+ min to wait for this part. I was kind of confuse on the title.
Guys I’m so grateful for what you’re doing!!! I learned how to approach graphic design from your channel and now I’m a graphic designer for a multinational company for more than a year
I shared your channel with all my colleagues and friends that are in the creative industry
man... this is intense.. and deliciously informative
i can make a 2 hour 20 min movie out of this video..
really very helpful information i got from here... you guys are doing a incredible job..
thank you..
you guys will change the game of the online designing community very soon.
I just came here because I've been thinking of starting up something soon but woah, this is pure gold. Time is precious and I thank you for this upload.
RUclips read my mind. I needed to skill up my selling "game" and this video came up and it's really changing the way I see the process! Funny thing, I did not even search for the topic, the video just came up while I was looking at totally unrelated entertainment content.
Amateurs give advice , Experts Diagnose - Chris Do
Holy Do, i love this deep philosophy of how to deal with situations, it`s amazing GREAT F. Video
This is great, I have even experienced firsthand how my sales dropped substantially when I changed my approach from talking to people directly about what their goals are (without mentioning price) to having them read information about the service I provide and my rate.
THE FUTUR IS BRIGHT! you guys just make me so happy watching your content thank you!
Man, Chris. God bless you man. You're transforming whole life trajectories with these methods. Solving (art) world hunger if you will. I don't know how but this year, I want to work with you or be on your podcast.
Thank Chris for the enlightenment. But I want to know, how do you manage outsourced projects based on the processes you've mentioned?
Watching Chris converse is like watching Picasso paint or Vivaldi play violin
Too kind.
I went to work for a Xerox sales agency back in 2001 they sent me to Leesburg Virginia for their sales training, they were trying to teach us value add sales training, however, they made it much more complicated than Chris Do, he has made this much easier!!! Bravo Chris for understanding how to serve people from your heart! I'm in line on your list. Great job.
That first mini roleplay reminded me of "sell me this pen" scene and Belfort made a similar comment on that as amateur will attack you with arguments whereas a pro will ask questions
Recently considering pitching like the initial lady. Hilarious yet informative answers, thanks MR Do!. If you have a UI/UX worldwide collaboration event, I"d like to join.
This man is amazing. I stumbled over one of his videos a year ago, then ordered Jim Rohn's book, which changed my life on several levels.
I'm in depth already for Chris and the Futur. So 10% is coming in, once I finished my education in September.
Thanks for all this!
what book?
@@ultiumlabs4899 7 strategies for wealth and happiness
I wanted to watch The Futur videos while doing cardio in the gym (both to work out more and to learn more) but there are so many "golden nuggets" of information in each video that I am going to watch them a second time and TAKE NOTES! :) Not mad - just saying :)
The one thing all designers should know is that, the bussiness side is an art by itself!
"Uncle Chris" :))) so cool the video all the way to the end. Thank you for it
Thank you Corina.
This is amazingly accessible. Pure knowledge and wisdom for free. This feels like it should be a full paid course.
Amazing work! @the futur
These videos are so insightful! Every other year I rewatch them to refresh my perspective
This is pure gold. I’m a mental performance coach. NOBODY provides more value than Chis. NOBODY. Thankyou Chris!
That new logo outro animation is dope.
I am here because I care about my future, thanks Chris & Co.
You're very welcome
Good to hear that advice about not insulting the client. I definitely began doing that recently when discussing a client's identity - I noticed I was about to say some critical stuff that weren't in place. Hopefully I softened that a bit, not sure of the effect I produced.
Your channel is LITERALLY CHANGING MY LIFE!
Extra super dope content. BIG THANKS for that !
One question remains. A client could ask us to PROVE we can reach the targets we discuss about. So we need metrics. And for small businesses which have (like me) no idea about good metrics, which one are the most useful and how do we do that in practice ? Any great resource on that ? THANKS !!!
I second this question!
At 36 minutes he talks about discounting for uncertainty, that's part of the pricing. I'm going guess they get more into the metrics in the educational products that they sell on their website.
"First sign of trouble you go straight to the price. Stay in there. Let's figure out what success looks like and how do we measure it."--Chris Do
So engaging and intriguing session ever. I never learned that much in my 4 years of graduation. Cant thank you enough, Chris!
I love this channel and all the Great lessons and info your constantly putting out for people , Kudos to you all and your Team
Phew - Chris is super high energy in this one! Reminds me of the chat with Blair Enns, great content and learnings all around.
V
One of my favorite TheFutur video. Absolute masterpiece. Will go buy Blair Enns book now!
Good. You won’t regret it.
DUDE JIM ROHN IS THE GOAT. I can’t believe I found a modern channel sharing some DEEP wisdom from the man Jim Rohn. I love this channel!! Pure gold. Insane value.
Chris is a smooth operator!!! Let’s go!! “You sold yourself on me.” C’mon!!
let's go!
The Futur should be a post-design/art-school program for all creatives out there.
Yes!!
Chris is actually a zen master in facade :-D
Still one of the most valuable concepts in business. I wish business programs talked more about this.