"It's like being inside a bottle and trying to read the label on the outside." What a great metaphor for a person or group in process of clarifying their identity and impact. Who they are and how they come across. Also I enjoyed this explanation of what a brand strategist does!
That was super helpful Kaye! I have just decided a couple of days ago to be a brand strategist , and i am really falling in love with this profession. Thank you for solving clearly the most haunting problem for me, which was: do i have really to be a real graphic designer or a copywriter to be a brand strategist?
Sounds like you're also a copywriter / brand writer with a design background. Which is what I am too! I always wondered if I could combine the two and it looks like "branding expert" may be the way to go.
Your channel is GOLD 💕 Im really interested to learn more about brand strategizing, what books or courses do you recommend for me to become more knowledgeable on the topic ,cause I would love to pursue it as a career down the road My background is design and Im into marketing and business . Thank you so much 🎈🎈
A strategist is responsible for developing, structuring and building the brand. A manager is responsible for guaranteeing the correct implementation of the brand and it’s assets across all Channels.
1. Study the best at branding, business, communication, advertising and marketing, philosophy, sociology and psychology, history and anthropology. 2. Practice known fundamentals, frameworks and techniques 3. Get a job in the sector or a small Client to gain experience. 4. Keep learninf
I am sorry... But there are a lot of strong creative that can do brand strategy extremely well. Have anyone heard of Marty Nuemer, Cris Do... Just because u can't do it, doesn't mean there are none.
![Brand Strategy Deliverables [The Definitive Guide]](http://i.ytimg.com/vi/AzZNG4hmuOU/mqdefault.jpg)
"It's like being inside a bottle and trying to read the label on the outside." What a great metaphor for a person or group in process of clarifying their identity and impact. Who they are and how they come across.
Also I enjoyed this explanation of what a brand strategist does!
you described everything i need! i wanna hire you now lol
Thank you Kaye, I am really struggling with this brand thing, I think mostly it is the wording and finding my target market.
I am both a UX designer and brand strategist with a background in visual design.
That was super helpful Kaye! I have just decided a couple of days ago to be a brand strategist , and i am really falling in love with this profession. Thank you for solving clearly the most haunting problem for me, which was: do i have really to be a real graphic designer or a copywriter to be a brand strategist?
Glad it was helpful!
I am both and very good at it.
Very interesting video
Sounds like you're also a copywriter / brand writer with a design background. Which is what I am too! I always wondered if I could combine the two and it looks like "branding expert" may be the way to go.
Glad to have found you.
Thank you!! I’m in college thinking of being a brand strategist. Are there any books that you could recommend?
What qualifications do we need to be a Brand Strategy? Is MBA needed or helpful? or is Fashion Management helpful?
Do I have to have related to branding degree? I have history degree!
Mam, what is the music name on
your video?
I believe I found this track on artlist.io!
@@KayePutnam What is the track name mam, Pleaseeeeeeee i have subscription on artist.
How do you charge clients for your services?
Awesome! I'm sure I'll enjoy this channel. Do you follow Mark Ritson by the way? Learnt a lot from him and he also makes me laugh my arse off too lol
Your channel is GOLD 💕 Im really interested to learn more about brand strategizing, what books or courses do you recommend for me to become more knowledgeable on the topic ,cause I would love to pursue it as a career down the road My background is design and Im into marketing and business .
Thank you so much 🎈🎈
Read the Brand gap, brand flip and Zag by Marty Numeier
@Kaye Putnam,
What would you say is the difference between Brand strategist and Brand Manager?
A strategist is responsible for developing, structuring and building the brand. A manager is responsible for guaranteeing the correct implementation of the brand and it’s assets across all
Channels.
how do i become one , for real?
1. Study the best at branding, business, communication, advertising and marketing, philosophy, sociology and psychology, history and anthropology.
2. Practice known fundamentals, frameworks and techniques
3. Get a job in the sector or a small
Client to gain experience.
4. Keep learninf
I am sorry... But there are a lot of strong creative that can do brand strategy extremely well. Have anyone heard of Marty Nuemer, Cris Do... Just because u can't do it, doesn't mean there are none.
panhandling is when homeless people beg for money lol