Brand Equity - What is it and How Do I Build it?

🔻 adversent.com 🔻
Brand equity is the value a brand gives to a product or service. Through positive brand awareness, associations, and loyalty, brand equity will increase and be a huge asset to a company.
Today, running a brand means using research collected from consumer behavior and analyzing trends in the market to develop strategies that ensure the brand remains at the top of consumers’ minds. Brand managers plan how to promote and change the public perception of brands.
Managing a brand is about pushing a business forward for growth; it runs so much deeper than just the logo of the business or a sale promotion.
And it’s more important than ever to have a strong brand today. In our digital age, consumers have access to more information and more options when it comes to making a purchase.
What was once only available in select stores or cities can be shipped quickly and easily from anywhere in the world. Alternatives to traditional services have been cropping up all over the internet for the past decade.
With all of this information overload, brands are competing more and more to be top of mind when it comes to that purchase decision.
Your brand is the basis for all your future efforts in your business. When you want to grow (as every business should), whether it is by the introduction of a new product, partnering with someone new, introducing an innovation, or even expanding internationally, investing the time and effort into creating a brand that has purpose and direction will help you in making the informed decisions to experience continual growth and sales over the years to come.
This video is taken from Chapter 2 of Adversent’s Branding Mastery Course.
Check it out here ▶️ www.adversent.com/collection/...
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