“Lessons in Building and Managing Strong Brands.” - Kevin Lane Keller of Dartmouth College

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.

[@AnhPhuong-fx3rw]

Thank you Profesor Kevin for your amazing lecture!

[@user-zg3km8kb2i]

Professor Kevin's classic speech, a huge amount of information, the material is worthy of the "brand bible"

[@nkinyori]

"Take responsibility for life long learning" - Brilliant!

[@bubunbubun7602]

I highly recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .

[@maximilianschwenck]

Thanks for uploading this amazing lecture!

[@mohammadekofitrianto4257]

Great lecture, prof. Keller. We are in Indonesia using your book that written with Philip Kotler :)

[@bubunbubun7602]

I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .

[@towhidulislam8779]

Thank you professor. I learned a lot from this single lecture.

[@bubunbubun7602]

I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .

[@thomasbyrnes965]

Kevin - this was excellent!! I have been using your book Strategic Brand Management and this lecture was a great "capstone" incorporating all of the key points highlighted in your book! Thanks from NC State!!

[@bubunbubun7602]

I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .

[@shashu990]

This lecture is really really really just too good omg

[@rajendraprasadkandpal7180]

Excellent, Brilliant

[@graceomobosolaoyelade3932]

Amazing and impactful.

[@breshcaleb2941]

Thanks. I learnt a lot and took lots of note. Can I still get the slides ?

[@QC-Driving]

Great presentation. My only issue is with Samsung. I have had issues with Samsung phones and TVs. I bought a Samsung TV at Target, it lasted exactly 2 years, and I had to throw it away. I called technical support and they told me there was nothing they could do. Sony, on the other hand, has one of the best customer service in the industry. Comparing Samsung to Sony, is like comparing Ford with BMW, no contest!

[@yoliswabanzi1653]

Excellent presentation!!! going to assist me in my June exams. Thank you.

[@nickvoutsas5144]

The father of blue ocean brand strategy before the concept of blue ocean strategy was introduced.

[@rcrichman6066]

It good.

[@mirzamirza6648]

HALOO. I INTERESTED THIS COURSE.. CAN I GET EMAIL OF PROF KEVIN LANE KELLER?

[@realrd9222]

bless brand mgt 6016 by USYD

[@pallavishetty77]

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