Learn Brand Strategy In 17 Minutes (2023 Crash Course)
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- Опубликовано: 17 май 2024
- In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.
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This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.
Specifically, we'll cover:
👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables
You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.
Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.
0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy
#brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy
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I am an innovation consultant who had to create a brand strategy for several startups, the suggested "brand strategy framework" is almost exactly aligned with the conceptual framework I developed for myself.
Kudos to you... 👍 How's it working for you?
Damn, he left you on read like that? Major disrespect
Do you wanna connect in LinkedIn?
I'm a designer by qualification but over many years I've become a self-taught jack-of-all-trades for my clients when it comes to brand and communications. I've always found brand meets marketing meets business strategy very complicated and most often unnecessarily so. I developed my own hybrid approach but still - even though I have been consulting on these issues for years - I have continued to feel confused by the plethora of different frameworks. I find your approach brilliant in how it distills the process down to logical and reasoned aspects that I can easily communicate to my clients in a way that makes business sense, devoid of buzzwords and confusion.Thank you
Great to hear Kristy..
If its easy to confuse the pros, imagine how clients feel.
Branding is about making complicated things simple from top to bottom, inside to out :)
Isn’t RUclips just fantastic and free lol, well minus 11$ but basically free!! Just awesome!!
This was a great and truly informative video! Well shot too. 👏🏻
Jackpot!!
Iove this
As a brand marketing practitioner, this course is amazingly simplified in a short time to get the helicopter view of making brand strategy. I find it easy to digest and look forward to a study (brand) case. So many times I found confusion about brand and communication approaches, learning from one brand to another, which left me focusing on the marketing plan rather than the foundation. Thanks a lot, Sir! this is GOLD. I learned a lot. Looking forward to the brand example. New subscriber here ;)
🙏🙏🙏🙏🙏🙏
Also a new subscriber.You really are the Branding Master sir.Thanks for sharing your knowledge with us!
00:00 Brand strategy is a long term plan for building reputation.
02:06 Building a brand requires a strategy to connect with the audience through human engagement.
04:01 Brand strategists devise a plan of brand expression that will shape audience perceptions.
06:21 Developing a successful brand strategy requires a clearly defined framework.
08:27 Follow a brand strategy framework
10:37 Developing a strong brand personality is key to resonating with your audience.
12:47 Craft a storytelling framework and define your marketing plan to understand your audience
14:52 Building a brand requires awareness, adoption, and advocacy.
wow. what a great video! so much useful information packed in such a small time frame! 💯💯💯
Glad it was helpful! 👍
Wah, as a visual designer, I start my design process out with so much of what you have just touched on without realizing I was building strategy. It's a TON of upfront work and can be hard to explain to some small entrepreneurs who just "want a logo" that these things are incredibly important before figuring out a direction for their visual identity. So many come back to me after the fact saying going through defining many of these points has helped them understand their business so much more. It's definitely a value added to MY process that I probably should be highlighting more as a service. For my personal design business, I have found so much value in this video - time for me to rethink my offerings and prices! :) Consider me a subscriber!!
Much appreciated, Kayla! Delighted you got value 👍
This was right on time. Thank you for taking the time to create this video. Subbed. 💯
Awesome, thank you!
Great Video!! Informative and something I was looking for exactly. Thank you so much for making this video.
Glad it was helpful!
Just discovered this channel. Loving your content already.
Glad you enjoy it!
Can you do another video and build an example brand strategy or use 3 existing brand to show how they do it?
As Head of Brand myself, im curious to gear your thoughts on how to approach an already established b2b2c business(20 years) with multiple different products spanning multiple industries - around 10 products across 8 different verticals, which can all be purchased/used independently but equally all have multiple USPs per product that make them unique within each industry. All this across multiple geographies and cultures, too. For me the best solution here is to tailor the messaging to each of these million audiences and follow the same comms channels with small tweaks over time once the data shows results. Keen to hear your thoughts of possible
My philosophy is "One brand, one position".
While this is simplistic, it provides clarity in such complex situations. Each product might have its own USP and target a different market, but it must align with the brand.
Differentiated marketing and messaging on a product level allows for that specificity though it must remain aligned with the brand.
Thank you so much for this insight - taking notes furiously! 😊As a sign maker and packaging manufacturer may I add @ 7:04 two visual categories which may also be of importance: signage identity guide and packaging concepts. Cheers and keep up the great work . Thank you
Thanks for sharing!
Very informative. Thank you so much!
You are so welcome!
Well explained, thanks for sharing!
Glad it was helpful!
I'm very grateful for this video! On a mission to learn brand strategy and there was a lot to learn here. Thank You!
Much appreciated 🙏
I loved the amount of value you gave. Thanks man💫
Glad it was helpful!
Information delivery and quality Perfection with clarity . Thx
So nice of you
Great explained! Very informative, definitely need to go through the content a few more times!
Awesome, thank you!
This is just what I wanted to hear,🙏🙏👍. Perfectly said
🙌
The best and most comprehensive video I’ve ever seen about Brand Strategy.
Much appreciated
As a branding, communications & marketing specialist this was such an insightful masterclass!
Much appreciated, Sharon! Delighted you got value 👍
Brilliant!!
👍👍🙏🙏
Very informative video
Glad you liked it
I'm looking for a 'Brand manager' all i can find on yt is How-To be a Brand Manager. Where do I find a Brand Manager
amazing content. Thanks!!!
My pleasure!
Awesome video. It’s nice to see a clearly defined way of creating a brand.
Thank you
Eye opener, really informative, thank you very much 👍🏽
My pleasure!
You are the wolverine of brand strategy
👍👍👍
This is exactly what I was looking for, your clarity in explanation walks the talk of what you're saying and now your branding course in my brain is now synonymous with a 1 stop guide to branding content.. Thanks for this and looking forward to more of your content and deep dives. #UgandanFan👌🏽💯🇺🇬😊
Glad it was helpful! ❤❤❤❤❤❤❤❤❤
So I’m a brand strategist and what you’re saying is absolute GOLD! I can’t wait to take your course! The more knowledge the more power! I’m so glad I found you! TY!
Great to hear 👍😀
Same here. Super looking forward to taking his course.
Thank you!
You're welcome!
Thank you for your video🙏🏼✨
You’re welcome 😊
Video so good, have 2 watch it again & again!!💯💯💯🎯🎯🎯
Appreciate that
Wow! This is a Great introduction to branding!
It really is!
This was very helpful, thank you.
You're welcome!
Thank you for creating this
Most Welcome
What a knowledge! 👊 Thank you for sharing this with us! I'm just wondering, can a brand designer (visual aspects) be a strategist, too? Or maybe it is a bit too much skills for one person to handle?
This is something I would to know as well. I do love it all but I do feel like would I even sleep 😪 would be lovely if you could also create a video managing brand projects (end to end timeframes)
@@shanacampbell1531 lol! I sincerely think you should be talking to me to help ☺️
Of course, if this is the way you want to go...
I would suggest over time, you might come to a cross roads and end up leaving some of the design work behind when you see that it's the strategy that actually moves the needle for clients (And increases your value)
Im with @brandmasteracademy, I don’t think there is such a think as working
too hard or learning too much.
A great concise overview
👍👍👍
Well Done!!
thank you
Can't believe this super informative video was just under 20 mins. Thank you so much for this. So easy to understand!
You're very welcome!
This guy knows what is talking about, unfortunately, I can join his training because its to expensive for me. Maybe one day.Keep going
Thanks for the kind words! Understand the budget part. Don't forget to explore the free resources available and look out for any offers.
Brilliantly informative content and wonderfully delivered. Thank you.
You're very welcome!
Please review the Dr brows Vienna brand,logo, I would like to get your opinion.🙏
thank u for this ❤
You're welcome 😊
Great video... you’ve got a new sub ✌️
Awesome, thank you!
Therefore, one can say a brand strategist is someone who helps businesses deeply understand who they are, their essence Identity in order to present themselves well to the target market.
amazing delivery thank you for the insight!
Glad you enjoyed!
Thanks, very concise and easy to understand, new subscriber :)
Thanks for the sub!
Watching this video before the year ends.. Always happy to learn from the Brand Master 💖
Happy to hear that!
akiha
Great video man and very insightful, im not sure if its something you might want to edit but there is a typo for the word "Brochure" at 7:05 minutes under the visual elements deliverables section. Love your videos, keep it up!
Thanks for that!
Thank you Madam for pouring new insights through this lecture
My pleasure 😊
Thanks a ton for this wonderful video. I am a designer & I am learning and specialising in brand identity design, logo & packaging design as a freelancer. Every word in this video is worth it. Appreciate your willingness & effort to share this wonderful knowledge to us!
Delighted you got value 👍Much appreciated!
Thank you, this is critical content
Most welcome 👍
This is Soooo Amazinggg 🔥🔥🔥
🔥🔥🔥
This is awesome
👍👍👍👍
Awesome.
Thanks!
Thank you
You're welcome
Thanks!
Welcome!
@@BrandMasterAcademy 😊😂😂plus I’m 😊😊😊😊😊😊😊😊❤😂😂😂 😂😂😂😂😂😂😂😂😂 I love you Waqas😅😅😅😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊
I learned a lot!
Great to hear!
This is so amazing ❤❤❤❤
👍👍👍👍
Waoo well explained. Must Watch pps!
Thank you
Most welcome 😊
Would love to see you do a case study with examples for each point
Check out this video - ruclips.net/video/On2K52lcM3c/видео.html&ab_channel=BrandMasterAcademy
Great content 👏
Thank you 🙌
Great vid bro 🎉
Appreciate it
great infos with a great speach
Great to hear thank you 🙏
Great video very informative I really appreciate all the hard work but it’s a bit complicated hope you can simplify it and summarize it more so a broader audience can understand
Noted - possibly a distiled version in the future
Thank you.. Consummable knowledge. How do we know what the customer wants when we are starting in an entrepreneurial journey for the first time with zero leads? Where do we get that information from?
Define your target audience, go out and find them, then ask them through interviews and surveys... If you know a perfect client type, give them a call and ask them as many questions as you can
thank you so much @brandmaster I really appreciate this video. You just won a new subscriber
Awesome, thank you!
Nice 👍
Thanks ✌
bro..u have killed it
Much appreciated 🙏
Thank you for a detailed, efficient, and effective explanation.
You are welcome!
This is absolutely amazing!!! Do you help with brand building?
👍 support@brandmasteracademy.com
What a fucken lesson! invaluable !
Thank you
Such a clear detailed description, thank you thank you 🙏🏾
You’re welcome 😊
I understand now what is branding is
Great to hear!
I am new to this profession. Can anybody tell me where to find some good internships for branding so that i could learn practically?
❤❤
Hi! Thanks for your great explanation! I am a graphic designer and I'm trying to experiment with brand strategy with a real world client who already has a brand but it's not as clearly defined as it should based on this video. Will this method still be valid for a brand that already exists?
Yes, the strategy works for existing brands too. It's about aligning what's already there with core values and audience needs. Your graphic design skills will be a big plus in visually representing these changes.
Good luck!
@@BrandMasterAcademy Amazing! Thanks for answering back and good luck to you too!
What are your thoughts on Alina Wheeler's timeless classic "Designing Brand Identity"?
Great book - there should be more like it
I really like how you have made these steps very simple and yet powerful, I do have one criticism though, step 12 - define your "marketing plan", well having been a marketing guy for the past too many years I have to tell you that Marketing encompasses Brand Strategy not the other way around, I use brand strategy as part of my marketing strategy. There is a whole lot more to consider prior to building a Brand Strategy which includes product development feasibility studies and the entire production and support structure that allows you to have a product that you can take to market.
Please don't think that I am down playing Brand Strategy this is a critical part of the global Marketing Strategy but if you do not pay attention to the whole of the business then you are missing out on the product which you need a Brand Strategy for.
Thanks for your input Dennis,
I quite enjoy hearing different perspectives and philosophies.
From my perspective, I believe that “Branding” has evolved.
Previously, “Branding” was taught as a small subset of marketing, though I believe it has become the overarching discipline as it governs everything from diversity and inclusivity to business operations, product development, marketing campaigns and beyond.
The brand is the entity that shapes perceptions in the market.
Those perceptions are shaped by choreographed touchpoints that make up the entire brand experience which includes everything from product usage to customer service calls.
When the brand has been created (including the plan for positioning, personalty, verbal identity, messaging, storytelling an visual identity), it’s ready for a plan to mobilise that brand in the market.
Again, this is my philosophy and I understand it conflicts with more traditional methods, but don’t branding to be sub-set of marketing anymore.
@@BrandMasterAcademy Thanks for your reply. I have to point out that my intention was not to make small of the importance or the evolution that Branding has undergone over the past years and in fact I embrace the whole ideology of branding but I still see Marketing as the overarching discipline that includes Brand Strategy rather than seeing Brand Strategy as separate, there are still important areas that must be covered, such as Go-To-Market Strategy, I am a proponent of Channel management for this and the entire Channel Management Program is missing from BRand Strategy whereas it is included in Marketing.
I have listened to a podcast on this topic and it was apparent from the discussion that Brand Strategists had not considered the full gamut of what is needed.
Once again brand Strategy is no small or insignificant matter, in fact these days it has a well disserved and significant role to play in the success of any organisation.
I look forward to your response and continued discussion on this topic.
The episode was just like nawaz bhai's acting.... with intellectual pauses
📝✨
I want to become brand strategies but I am not good at copywriting and designing would I be able to pursue the brand strategies career.
ruclips.net/video/iCAWuln4PTY/видео.html
Typo at 7:06 Brochures*
7:15
In other words: feel it or leave it.
I feel ashamed that only now I understand what Branding actually is. Time and time again I associated all of this with only "brand identity".
There's so much more to it and I'm thankful that you're dedicating your time to teach us. Thank you.
Most welcome and glad to hear it helped
This video is like a Kung Fu movie.
Doesn't he look like a slimmer version of Jonah Hill? Amazing video though.
😂 wow... first time ive heard that one
Do you offer brand strategy ? I need help😅
I watched the video for 10 mins and no file downloaded
Here's your download,
brandmasteracademy.com/wp-content/uploads/2021/10/BMA-PRO-Brand-Stategy-Blueprint-4.pdf
The PRO Brand Strategy BluePrint
The blueprint lays out each of the steps you need to take to build a brand like a Pro Brand Strategist.
These are the steps that we use in our successful branding agency so take the time and go through them properly.
I recommend going through it once, then circling back to the beginning to attack each step one at a time.
Roll your sleeves up, get stuck in and start applying this process to whatever brand you're building right now.
I'm gonna go deep on these topics with plenty more actionable brand strategy insights to come.
Cheers,
This sounded to me like chatgpt.
Time to unplug?
Sorry but I didn’t understand the craft YOIR storytelling framework part, can someone help me?
Also I just started doing this for my clients- if my client says I want you to do my brand strategy what shall I provide them with in the deck/pdf? Can anyone help me with that too?
The first half of this video was a huge waste of my time…
Hope the second half was better 😁
A brand is about font, logo, and colors. It is not just about that, but these things do matter. Even pricing is important when it comes to branding. You have to take these small pieces of the puzzle to target personalities or mold personalities. For example, Apple got my attention because of the simplicity. The conservative colors, the sleek design and etc. That is my personality. Their logo is minimalistic as well. They use subtle fonts for lack of a better term. Recently I've been looking into Citi bank's brand story because I was contacted by them and based on what I've been reading there is a disconnect with their branding. I don't think they want to be seen as prestigious, but the blue they use seems a bit playful in comparison to Morgan Stanley, Goldman, and JP Morgan. In my mind when I see Citi brand image I think the workplace is relaxed, playful, and liberal. A brand strategy alway starts with the personality you are trying to sell to. Granted! Some products you have to mold the buyer's persona as you go along, but majority of the time packaging, logo, font, and product design have to tell the story of the brand based on target personalty. You can even go has far as hiring employees with a certain personality.
Agreed... the importance of the role of attributes in a brands communication strategy cant be overstated...