How to Make Your Brand Look Expensive [Luxury Branding Tips]

If you want to charge high-end prices, you’ve got to LOOK expensive. In this video, I’ll teach you how to make your brand look expensive, by breaking down the design secrets that ALL luxury brands use. You’ll learn:
Why looks matter in branding
The characteristics that ALL luxury brands share
7 design tips that make your brand look expensive
How you can apply these in your brand
Use these tips to build a gorgeous, high-end brand that customers cannot resist--and will pay luxury prices for!
Grab my free high-end branding checklist to see how you’re doing ➡️ lizmariestrategy.com/get-luxu...
0:00 Introduction
1:19 HOW TO LOOK EXPENSIVE
2:30 GOOD BRANDING EMPOWERS YOU TO CHARGE MORE MONEY
3:07 CHARACTERISTICS OF HIGH END BRANDS
5:43 BADGE VALUE
7:07 KEY THINGS THAT LUXURY BRANDS CONSISTENTLY DO
8:28 HOW THEY MAKE THEIR AUDIENCE FEEL
9:43 DESIGN TRICKS LUXURY BRANDS USE
11:35 SLEEK TYPOGRAPHY
12:09 USE BLACK AND WHITE
13:31 USE A WORDMARK LOGO
14:25 USE A MONOGRAM PATTERN
15:01 USE REALLY GOOD PHOTOGRAPHY
Do you have any questions, tips, or ideas about branding? LMK in the comments section below! 💬 🗣️
+ don’t forget to...
❤️ Subscribeeeeee
🔔 Turn on your notifications for more good stuff
-- F R E E R E S O U R C E S --
🔥 FREE TRAINING: How to Build a Powerful Brand From Scratch bit.ly/3s3cnxj
🔥 LUXURY: Luxury Brand Checklist: lizmariestrategy.com/get-luxu...
🔥 PITCH: Elevator Pitch Worksheet: lizmariestrategy.com/elevator...
🔥 RESEARCH: Brand Research Guides: lizmariestrategy.com/research...
-- L E T S B E F R E N Z --
NEWSLETTER: lizmariestrategy.com/subscribe/
PINTEREST / lizmariestrategy
LINKEDIN / hellolizmarie
-- H I R E Y A G I R L --
Time to transform? I’ve got consulting, brand strategy and brand design packages!
⚡ Check out my services: lizmariestrategy.com/services/
⚡ Book a 1-hr consulting call: lizmariestrategy.com/book-a-b...
⚡ Book a discovery call: lizmariestrategy.com/book-a-d...
-- D E T A I L S + C R E D I T S --
Get new videos and branding tips each week and don’t forget to comment with the burning questions that stand between you and brand domination!
Special thanks to Converse Studios + VA Suite Co!
#luxurybranding #luxurybrands #luxurybrand #branding #branding101 #brandidentity #logodesign #logodesign #branddesign #branddesigner #branddesignerlife #brandinginspiration #brandstrategist #brandstrategy #brandingconsultant #brandingideas

[@nehasingh-it2kw]

It would be great if you don't incorporate the background music because it interrupts the information you are providing which is more valuable. Your content is really informative.

[@cameronthorby5799]

Or turn it down 50%

[@jaydaellis5710]

This was soo good! I’m a fashion designer and I’m currently trying market to a luxurious audience and I gained so much from this!

[@LizMarieStrategy]

I'm so happy to hear this!! Thanks, Jayda! :)

[@thedragon6599]

I am FLABBERGASTED that you do not have millions of subscribers already. This video was fantastic and very educational. Keep up the phenomenal work!

[@LizMarieStrategy]

Ah thank you so much! I really appreciate it!!

[@ObsidianFutures]

Exactly why sometimes you shouldn't try to compete for having the lowest price, my products are worth X amount because I'm better than my competition.

[@yesguinee]

I love everything in this video. It's unlike anything I've heard about brand marketing. That's very generous of you. Thanks ❤️

[@oumkanyaa]

This is so helpful. Exactly what i’m looking for. Thank you sooooo much! 😍💗

[@easycycling]

Loved this! TY

[@ibellabeauty]

Girl this was sooooo good! Thank you!!!

[@AZ-um1oz]

Very well done analysis of luxury branding, thank you!

[@BenjaminBryant]

Amazing tips thanks so much!

[@nieron]

I've been searching for a video like this...thanks for explaining...New subscriber.

[@fortunaastral]

I cannot believe how much the white space and minimalist look actually helped. Thank you for sharing so much!!

[@elcypereira7392]

Great video! Thank you!

[@passportbro904]

You killed it, I underestimated you at the start of the video, my bad, had to pause it after a while and grab a pen and paper, I know what I'm doing, but you just added alot more value. Thank you. Liked and subscribed

[@AmareshAsmara]

Your energy is beautifullll & this was very confirming thank you sis 🌹

[@razali4773]

So informative thank you!

[@evelinbarnet7537]

Thank you so much for this valuable information and for your time really appreciate it, is hard when you don’t know what you are even doing 😊thank you for

[@fli_pep]

Love this. So glad I found you. Excellent video!!! I wish I can like it twice.

[@noneofyourbusiness9635]

Wonderful! Love your style.

[@craigclark3480]

...you are spot on! Good information thank you!

[@catsinpajamas]

Really useful, thank you.

[@taimurcgi]

Way way way UNDERRATED. You're awesome!

[@wurlds1st722]

Amazing video so helpful.

[@PhillipDrumz]

Great video!

[@udingibson6392]

very helpful thanks for the video

[@VIKTAURI]

Thank you really good info

[@Hugyourself]

Thank you!! ❤

[@user-zj6xf1ks7b]

Excellent information!! Thank you.

[@EmmaDivaOfficial]

I've learned a lot, thank you!

[@khadijaait-6964]

This was so good thank u

[@terrahumphrey9455]

Liz Marie, you just gave out sooooo much great information. thank you!!

[@LizMarieStrategy]

I'm so glad it was helpful! Thanks so much for watching!!

[@donaemurphy943]

Thank you girl .

[@user-zs3rs5me9l]

YOU NAILED IT - I JUST SUBSCRIBED!!!!

[@fliu5282]

Oh wow. I m speechless. You speak every words for my product firmmer. Thank you. I will use your service soon.

[@Ishnaveen]

hey girl! thanks for this video

[@victoralvia]

Thank you so much for this. It was very insightful, very powerful, I hope your brand continues to grow. 💯❤

[@LizMarieStrategy]

You're so welcome! Thank you so much!!

[@bigeyesamina]

Detailed! Welldone and thank you!

[@LizMarieStrategy]

Thank you!!

[@oluajibola569]

I am designing a magazine for sterling products using black, red, gold, and white colour for the cover. However, your presentation made me know better that ignorance is too expensive.

[@entHERpreneur]

To the point and valueable content ❤

[@elizabethfacundo]

thank you so much!

[@lenaschirinzi7594]

Holy! I just came across your chane at the right timel, thank you so much for insightful tips ! They are really helpful as I am starting a new High end business now! I'm glad I actually invested into proffessional branding, it's on the way and can't wait to see the launch of the website too! Subscribed to your chanel xxxxx

[@holanicolette]

Love your tips! Thank you so much

[@LizMarieStrategy]

Thank you Holani!!

[@m.carter9090]

Thank you Liz! Fabulous!!!

[@LizMarieStrategy]

Thank you! And you're most welcome!!

[@aldan4046]

You’re giving away all the codes. Liz Marie, you are a God.

[@prosk8er12345]

This is very insightful & nhelpful! I'm watching all of your videos. Keep it up, Liz Marie :)

[@LizMarieStrategy]

Thank you for the feedback! I really appreciate it!!

[@judithangerman]

I watched your video twice! Your information is excellent and your presentation is amazing!!

[@bonitawise8743]

This was a really good video that I watched more than once and can not wait to share.

[@cieraadair]

This was VERY helpful! Thank you so much!!!!

[@LizMarieStrategy]

Thank YOU for watching!

[@ClubCalixte]

thank you soo much!! This will help me with my new fashion brand.

[@LizMarieStrategy]

YESSSS the luxury vibe is perfect for a fashion brand. I'm so glad this helped

[@bayside833]

This video was absolutely amazing. Thank you so much for this

[@LizMarieStrategy]

Thanks so much, I'm glad the information was useful!

[@nomalungelomthimunye9579]

I love your energy 😍😍and thank you for this video, very informative ❤️

[@LizMarieStrategy]

Thank you so much!!

[@djsamsmite]

The breakdown of the typography was an amazing angle. Nice content

[@sec2017]

Amazing video !! Your so gorgeous, thank you for this ❤

[@christymcclendon7336]

very helpful, thank you!!!

[@LizMarieStrategy]

You're so welcome Christy. Thank you for watching!

[@PZCherokee]

I'm taking notes. This was really helpful. Never noticed all these things until you broke it down like this. Thanks for sharing.

[@LizMarieStrategy]

I'm so glad it was helpful Zay! That's what I'm here for :)

[@khay_m]

I have had this video saved on my “watch list” for months. I am right now watching this.
This Video is Absolutely GREAT! :::

[@amisalam8636]

Amazing content , I learned so much n I love ur energy .!

[@LizMarieStrategy]

Ami! Thank you so much for the kind words and for watching. It really reenergizes me to keep on going!

[@elizabethannszabo1566]

Thankyou so much for your generous heart and for the fabulous information about branding - I have started a jewellery business with my teen aged granddaughter - to engage her in and to teach her about business - making gemstone bead necklaces [which is my love]
I love everything about you - the way you deliver information and the quality of that information, your sass and your commitment to women starting their own business

[@magdaelenalozoya3093]

Thanks😘

[@shokhrukhkhaytimov661]

This is really good info that you could have easily charged people thousands of dollars but you made it free for pro!
Great job thanks!

[@darlenerenfro2426]

Thank you

[@alixhills8394]

Informative Video

[@rrassa999]

Amazing content. Thank you

[@LizMarieStrategy]

Thank you! :)

[@nsika.]

Thank you for this 🤍

[@LizMarieStrategy]

You're so welcome!!

[@AnaxusPerfumes]

Became your 300th subscriber. Great info, thanks!

[@LizMarieStrategy]

Wow! Thank you so much for watching and subscribing to my channel!!

[@TheBrandLegacy]

Great video

[@BlaQFireNation]

First off, I love how you started off this video!!! Omg that’s soooooooo true!!! 😂😂😂

[@gmdthinkalikepodcast]

Hi Liz 🙋‍♂️ great informative video. Keep doing what you’re doing 👍🏽

[@LizMarieStrategy]

This really means a lot to me. Thank you so much!

[@gmdthinkalikepodcast]

@@LizMarieStrategy no worries 😎👍🏽

[@carilesli7046]

That was excellent LIz, thank you. I may reach out to you in the future when I'm ready to create my brand.

[@LizMarieStrategy]

Thanks, Cari! And apologies for the delayed response. I'd love to chat when ever you're ready :)

[@ArewaLanre]

Beautiful Video Marie! You've got a new Subscriber! :)

[@sarahparisienne]

It s amazing, great video, bravoooo👌👏👏👏

[@stephenmillerPSF]

This vide really helped with my Brand sheet thank you!

[@LizMarieStrategy]

Awesome!! I'm really glad it helped in some way!

[@123countdown]

I really love your smile. The video was really really helpful. Keep creating, 2022 is gonna be your year.

[@LizMarieStrategy]

Thank you so much!!

[@sk8xnick]

The lower the views the more useful and professional the videos are. Thank you

[@xintingcai7242]

Great content， more likes!
Knowledge and time are the most priceless things !

[@LizMarieStrategy]

Couldn't agree more!! Thank you for sharing a few minutes of your time with me!

[@albertknight8861]

Great content love it....

[@LizMarieStrategy]

Albert! Thanks for commenting. So glad you enjoy it!

[@SatyamSharma-sx5bu]

How come you're page is small with such great content 🙂 I'm so thankful I watched your videos ❤️ thank you

[@LizMarieStrategy]

Thank you so much, I'm SO happy to hear that you find my content valuable!

[@macavelli8905]

Good presentation...

[@margyiphillips4931]

New Subbie here. This information is valuable.

[@andile5945]

Confident, excellent knowledge base & attention grabbing smile. Maybe you are a luxury brand. Thanks for the info

[@LizMarieStrategy]

Oh gosh, I'm blushing!! Thank you for the sweet words

[@Niamato_inc]

Liz, I am in love with your energy.
Glow mademoiselle.

[@hadjermdh1485]

Thankuu u , i apperciate u

[@LizMarieStrategy]

😊☺ I appreciate you!!

[@kaitlinmontgomery2750]

Your gap is so cuuuute 🫶

[@ayasl4509]

I subscribed!

[@hamidnazir9938]

Aww i love your smile :)

[@AncientLuvsWEsotericKnowledge]

Thanks for keeping it real! Professional, yeah means I need it to look like it cost money lol

[@LizMarieStrategy]

Haha right!?

[@Khadijahsmama]

I just found your channel and this was a great video. You also sound Dutch lol

[@tistoublomberg]

Thank you so much, I'm helping a woman to start selling her handmade arctic knives to start living on that business. This has helped me a lot! Since they are hand made and every knife is different, would that increase the price even more? Like paintings or sculptures?

[@momenttomomentleadership]

I have never subscribed to a channel so quickly in my life.

[@bmb1980]

This is an incredible video. I loved the tangible pieces of advice as I can put them to use straightaway. Subscribed! I hope you don't mind if I reach out in the future.

[@LizMarieStrategy]

This makes me so happy! Thank you!! And of course, you got all the links to reach me in the description!

[@damarezcurtis]

Love the video I am a marketeer and webmaster who is starting his own luxury brand.

[@LizMarieStrategy]

YES I'm here for it. Who's your target audience?

[@damarezcurtis]

@@LizMarieStrategy my target audience are young adults in their 20's but also older and younger people. I want to be different with my use of materials like htv flex glitter and rhinestones. Also I want to focus on quality and not quantity so that if a customer buys anything they will be back. I think people are not buying a product they are buying an expierience.

[@myam_designs]

Nice

[@outthetrunk4365]

goated video

[@RMHART]

As me hooked in the first few seconds! A luxury brand what the fuck does that actually mean hahahaha! Love your vibe!

[@LizMarieStrategy]

hahaha so glad it resonates!!! Thank you for watching!!

[@dotunfadairo8496]

This was great. Thank you so much.
Please a quick question: I've seen a few people using the phrase "Affordable Luxury". Personally i don't think it makes much sense due to Luxury being seen as expensive and maybe also exclusive. What's your take on it, please?

[@chrissemma5356]

You go more technical on this...and it's understandable since your designer...Thanks for the tips very helpful

[@LizMarieStrategy]

You're so welcome! The technical stuff may be a little deep for non-designers, but it is interesting!

[@LucasSilva-sz4bv]

What a big class! You could sell this video as a course.

[@morratj]

Love you vibe , what is your lipstick tone?, xoxo

[@josephthabomaluleke]

My brand is cheap and selling. I am in the process of transitioning 😹😹😹😹. Thanks for this great video.

[@LizMarieStrategy]

That's so good to hear and happy this video helped! Thank you so much!!

[@peachykleen]

why did you stop making videos? you were amazing!!!