The below notes are created using Bard tool :) The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing. She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change. One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work. Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers. Apotheker argues that the key to success in the age of AI is for marketers to develop a "left AI brain" in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition. Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand's values. Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills. I hope this summary is helpful!
the point about why personalized content is bad is not summarized aptly. she placed more importance on the convergence of what is pushed at you (and also content overload)
This TED talk is so needed now in all age groups not just for businesses but anywhere... whoever is using AI or anyone who is improving their computer skills not to depend totally on AI but use original ideas and cultivate inner creativity. it doesn't matter how gigantic AI will grow in a few months or a couple of years, we humans must continue to generate new ideas and bring out the best in our brains.
00:08 Generative AI will drive the next big productivity revolution. 01:28 Marketing is evolving from traditional to specialized skills. 02:50 AI is transforming marketing activities. 04:11 Marketing and other functions need to adapt to the impact of AI on content 05:36 Using predictive AI tools for marketing decision-making. 07:06 Training AI only on current data can trap brands in their current territory. 08:19 Over-reliance on generative AI can stifle innovation in marketing. 09:30 Marketers need to reskill to use AI effectively.
The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?
In particular, amid inflation, investors should exercise caution when it comes to their exposure and new purchases. It is only feasible to get such high yields during a recession with the guidance of a qualified specialist or reliable counsel.
True, initially I wasn't quite impressed with my gains, opposed to my previous performances, I was doing so badly, figured I needed to diverssify into better assets, I touched base with a portfolio-advisor and that same year, I pulled a net gain of 550k...that's like 7times more than I average on my own.
NICOLE ANASTASIA PLUMLEE’ is the licensed fiduciary I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
Sorry have to change my pic to a more professional one; but as a college instructor teaching in a diploma business program to future managers we were taking subject matter on "Market Intelligence and Research and the tools". With a background myself in a course I took on Data Base Management and Business Intelligence tools: I found your subject matter to be extremely valuable in taking concepts to the real business environment. They all loved your presentation and the Left and Right brain combining to make decisions , that Marketing, R & D departments amongst others must make. Loved it! Ron Bezanson Global College of Business and Technology , Calgary, Alberta.
Jessica Apotheker is insights are just what I needed! Speaking of evolving marketing techniques, I have integrated DoYouMail into my workflow over the past 6 months, and I could not be happier. The scalability and easy email ID creation have been such a relief. For an extra layer of protection, I pair it with FilterBounce-keeping my bounce rate under 1% has been crucial. Hey TED, consider exploring DIY tools like these in future videos!
What impacts me the most it is what she has told about, our ideas being the core of AI. So, there is time to keep creating, for more to be generated. ❤❤ loving it 🎉
Unfortunately Jessica’s presentation is deeply flawed. Companies invest in technology solutions to increase productivity and efficiency so they can in turn cut costs and save money. Investment in office voicemail and email meant that there was no longer a need for secretaries in the late eighties and into the early nineties. The goal of investment in spreadsheet software was not to provide staff accountants with leisure time but to make them more efficient so they could individually do more work. Investment in AI will have the same impact on many jobs and fields including marketing and those that can keep their jobs will be asked to do more, and those without jobs well, time will tell. Maybe they will find work writing personal letters for those who are too busy because of the demands of their jobs.
People do still not realise how impactful AGI will be. It will vastly outdo the impact of the discovery of fire, or electricity. By a factor of thousand. This lady lives in a fantasyland that may exist for a couple of years, while AGI is still in its infancy, and then completely vanish.
whatever hands it falls in, it will happen. The world in 10 years will be completely unrecognisable. The end of fossil fuels. Free energy. It will be messy. Putin: gone, Arab countries:insignificant.Just 2 minor things.@@joaquinmontero9081
The main point to your thesis is not clear. You're suggesting that the subject she's talking about is going to be incredibly impactful - but then you mentioned that she lives in a fantasy land. She's highlighting the machine - human interaction and you're only highlighting one side of it. Why?
When Ai reaches AGI, everything will be done by it (even marketing) and after that it’ll become super intelligent even sooner than it became AGI. It’s basically gonna be like god to us and we won’t understand it unless we level up😅 Point he is making is that Ai might help humans with marketing till it reaches AGI, but once it does reach AGI, then we’ll have to find something new to do, nobody knows now but we will know eventually.
Wow, Jessica Apotheker just blew my mind! Marketing in the age of AI is such a fascinating topic. After watching this, I cannot help but think that implementing tools like Mystrika for my cold emails has been a game-changer. It is been about 4 months now, and the detailed analytics and A/B testing features have significantly improved my campaigns. Love that it is a pay-once-use-forever deal too! Also, they should totally make a video on DoYouMail, it is awesome for unlimited email sending and reputation management.
bro where are currently working in an agency or your project bcs i am 19 year i wanna also become a marketer and if th epractical guide can be there in the ytb that wht are challanges how can i persue marketing or i have to do mba or something or something else so tell me it will help me
Marketing is as diverse and evolving as the world we're living in. While generative ai has its merits, demerits are in galore too. Personalization is a touchpoint which ai cannot completely produce. Understanding customer persona means delving deep into the psychological realm. That, to some extent, ai can definitely help with. However, only humans can identify, recognize or embrace what other humans are thinking of, the flaws and peculiarities. That requires the magic of a human brain to embed the product or the brand deep inside the brain of the customer standing in front. AI vs Human should not sound like a competition. Both must co-exist, complementing each other.
Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity. This felt so vague and like a business meeting with a boss who just throws keywords around.
Be late to realizing the truth, then at the point you've seen the bitter reality that humans have become primitive animals you'll be too late to input kind of effective measurements. Which unfortunately seems to be how the majority of people think right now lol
Your words would actually mean something if you are someone who works in marketing. Not saying that you have no right to comment. It is just that that is what lacks in the comment section. Like blind people leading the blind. Meh
What inspired me the most is her point about our ideas being at the heart of AI. It's exciting to think we can keep creating and innovating. Really enjoyed it!
Damn, Jessica Apotheker nailed it on AI in marketing. Speaking of marketing tools, DoYouMail is insane. Unlimited email accounts and automatic DNS setup make cold emailing smooth. Give it a shot!
I predict the future: a director LLM with a a small army of LLM specialist will make most of marketing functions obsolete in the next 3-5 years because it will outperform most marketers for a fraction of the costs. Leadership does not want creativity - they want outcomes.
Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don't need. Period. Actually when Jessica is talks about increasing content... AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.
Hello, excellent reflexion. Right now, I am doing my doctoral studies in marketing and I have an excellent point of view that I agree with you, despite I have my master's degree in digital technologies.
I am also doing my doctoral studies in marketing. What is your research topic? I'm exploring Generative AI in advertising's influence on purchase intention
AI and robotics may be cost effective, however if more and more people lose jobs.....who will be able to buy products? Bread lines of the Great Depression are looming.
Great insights, Jessica! The future of marketing is all about leveraging AI while keeping our creative edge. Your pragmatic approach is refreshing and offers a clear path forward for marketers. Thanks for shedding light on this important topic!
As an AI engineer, I am well aware of the benefits and drawbacks of significant AI use, and I have observed similar difficulties among my coworkers. I agree with her statement that we shouldn't use AI excessively. Please watch the film "Idiocracy." It represents the future of the entire planet, and those who inexperienced to handle AI properly would rule in the same way that bureaucrats do today. She is not dismissing the value of AI, but she is attempting to illustrate why using one's own brain is as crucial. I utilized the paraphrase tool to modify my words so that I didn't appear stupid because of my weak mastery of English 🤣
Jessica Apotheker's insights into the influence of AI on marketing are truly enlightening. Her perspective on how generative AI will transform the workplace, while emphasizing the irreplaceable value of human ingenuity in ideation, is a refreshing balance. I appreciate her exploration on how marketers can navigate this evolving landscape. This TED talk is a must-watch for anyone engaged in the industry. Looking forward to witnessing these changes unfold!
@@edum.6353You are clearly attempting to be facetious. I’m actually impressed by her presentation abilities, especially considering she is clearly presenting in a language that is her second language, but still I agree with you that her presentation content and message is very weak. Her conclusion that creative, critical thinkers are more valuable than AI makes her argument unnecessary - creativity, critical thinkers are more valuable that AI efficiency tools, got it. The beginning of her presentation is also flawed as investment in technology is never about providing more leisure time, but more about having less people do more work. AI productivity tools will result in the need for less marketers - teams of 30 marketers already sound anachronistic.
5 месяцев назад+2
I thought that the way AI personalizes consumer content would be good for consumers, but I found out that it can lead to content overload on consumers. With the advent of the AI era, it has been realized that the human brain should be actively used because AI interferes with the creation of original ideas. It was a lecture that I wanted to see more research and examples on these topics in the future and think about how to apply them to the practice.
Thank you so much for the conversation. I am sending this to my daughter who is at school studying business marketing. 😉 You are a wonderful person. Thanks for sharing your ideas.
I do hope a concept of counter/anti marketing tools will be introduced with the advent of AI as well. Something like antimarketing, similar to antivirus or noise cancelling,.
The simple solution will however be: filter out everything, which may sound as „marketing“ or „advertising“, simply we do not want to waste our time on being manipulated. The obvious outcome.
AI can help identify trends based on historical patterns, but human decisions and creative aspects are often still required for new ideas and innovation. The use of AI in data analysis can provide valuable insights, but humans still have a key role in developing new ideas and facing emerging challenges in the future.
*Phlanx's Caption Generator* is the ultimate solution for businesses seeking a competitive edge in the digital realm. Craft captions that not only engage but also convert, making every piece of content a valuable asset in your revenue-generating strategy.
🎯 Key points for quick navigation: [04:25] ⚠️ AI-generated marketing content risk: Content overload and homogenization due to training on existing data. [05:02] Solution for marketing in the age of AI: Develop "left-AI brain" by integrating data science and analytics. [05:31] ️ Building a "left-AI brain" in marketing: Data science & engineering teams to create predictive AI tools. [07:03] ♻️ Avoiding data and content silos: Partner with external sources for diverse training data. Made with HARPA AI
I'm am about a week into the AI algorithm feed on RUclips - I'm hearing a lot of the use of the words "predictive" and "model" ------------- so my question is ---- ---- why aren't weather forecasts for the weekend or next week super accurate now? If the answer is "garbage in - garbage out" then not much has changed.
Even long before an AGI. Just with an LLM Ai and some generative AI. Marketing done manual is obsolet very soon. She mentions some repetitive things that might occur. She forgets that these problems are known now. Very soon an approach like AutoGPT for codint could very easily be adopted to an AutoMarketingGPT. The LLM generating a dozen marketing texts for a given product. Creating variations of these text for certain demographics. Generate images for these texts, and variations of these images. Want to be sure it comes up with new creative ideas? Make sure the tool automatically gets some randomizer. We don't even need new ideas for these issues. Some good solutions for a more flexible and "creative" result are already known. And I agree with alot of users here. What she describes is at best a timeframe of 5-10 years. After that, even without an AGI, most "white collar" jobs are obsolete/ redundant.
She did a nice defense for human job power but... What she hinted at is a problem of oversaturation of advertisement, the similar generated personal ads even. The thing is, in such an environment there is no way humans will be needed as much as before AI obviously, just set up a small team of AI experts and this is all you need to spam-bang people's attention, there is no solution to the "creativity" or "making ads look real and not simple or AI spam", the ones who have better AIs will simply get more working ads based on personal and all data. It is really close, 1-2 years i'd say. Don't think it's going to be a problem for consumers, just another example of AI replacing humans, and it's really frightening in a way we might be not ready for these changes yet, we need to develop a picture of how future society will look like at least, and making appropriate changes for this.
Notes: Use AI to create useful ads. Clear and direct. Like a trade offer. You get X (a great slam offer) in exchange for Y (including ALL costs). Make the ads pleasant to the senses. Make the ads relevant.
*Marketing:* Originally intended to be the bridge between producers and consumers by making sure producers produce what the consumers want and to help producers and consumers meet each other for satisfying their requirements has turned into a dangerous business function that seeks to influence consumers by playing with their emotions using dark tricks of psychology to make them buy things which they don't actually need by planting a desire to buy things by connecting them to beautiful experiences- which can totally exist without them buying. With the advent of AI, it is only going to get worse. Every move of consumer is tracked, their thoughts analyzed, their behavior predicted and their choices influenced. AI automates this and it can get nasty when AI learns the same dark psychology tricks. Neuromarketing shouldn't have existed in the first place. It is rape of consumer minds.
I hate advertisements, always have and likely always will. I hate when someone attempts to convince me to buy something I don't need for a price that is unreasonable. Everything this lady says in the first 5 minutes sounds like a fucking nightmare to me. Yet she says it with such enthusiasm and zeal like that projected future is a good thing??
AI will accomplish the same thing that Robotics did. It will put people out of work. Back in the 60s they all lauded the easier lives we would have by benefiting from new production technology. They were wrong then and they are still wrong now. “Those who cannot remember the past are condemned to repeat it.”
We should also observe the rise of specialized copilots tools for marketers, like what github copilot or what tagstack is aiming to do in the analytics space
AI marketing is revolutionizing the way businesses connect with their audience. The data-driven insights and personalized experiences it enables are game-changers in today's dynamic digital landscape. Exciting times ahead for marketers embracing the power of AI!
If all we ever see is what is related to ourselves, the growth of human beings will be severally restricted and our view of the world will only become narrower. I already hate algorithm suggestions as I cannot discover anything outside of what it thinks I am about.
Write all the text from the video as a dialogue🎯 Key Takeaways for quick navigation: 00:35 *🔄 The introduction of generative AI mirrors past productivity revolutions, challenging assumptions about reduced workload.* 01:40 *🎨 Marketing faces significant productivity impacts with generative AI, requiring strategic preparation for seizing opportunities.* 03:53 *📧 Increased content creation facilitated by AI can lead to personalized consumer experiences, but also risks content overload and homogenization.* 05:31 *🧠 Organizations must develop a "left-AI brain" strategy, reskilling teams and integrating predictive AI tools for informed decision-making.* 07:33 *🌐 Companies should seek diverse data partnerships beyond their immediate industry to foster innovation and adapt to changing markets.* 08:35 *💡 Over-reliance on generative AI risks stifling creativity and innovation, necessitating the preservation and cultivation of human-driven ideation.* 10:06 *🚀 Marketers should leverage their inherent strengths-creativity or data analytics-and invest in relevant skills to navigate the evolving landscape of AI-driven marketing.* Made with HARPA AI
I have been in the market since 2022, I have a total profit of $795 thousand realized with my $65 thousand invested in Bitcoin, ETFs and other dividend income, I am very grateful for all the knowledge and information you have given me.
a inteligência de vendas é essencial para o sucesso das equipes de vendas na era da IA. Ao coletar e analisar dados, extrair insights acionáveis, tomar medidas estratégicas e automatizar tarefas repetitivas, as equipes de vendas podem melhorar significativamente seu desempenho, aumentar a eficiência e construir relacionamentos mais fortes com os clientes. A inteligência de vendas capacita os representantes a se tornarem verdadeiros consultores confiáveis, impulsionando o crescimento e o sucesso das empresas.
The Information Age is still relative new. What, maybe 50 years? It will evolve. Over production and consumption of content will eventually self regulate.
IBM just slashed thier marketing team LMAO. And the stock popped. Marketing is COOKED. IBM will just move over 1 programmer to do the job of like 5 marketing people.
As AI advances, people agree that they rely too much on AI. Now, I also have a hard time without AI tasks.😂😂 So watching this lecture made me think about how to use AI smartly. But I didn't think it was a good idea to rely entirely on AI, so I can analyze the data and use it to calculate and correct my thoughts and opinions in a better way. I wonder what other methods are there.😙
It's not like boom agi, it's more like boom boom bo boom bo bom bo boom bo bo bo bo boom A G I So during that time we can use ai as a tool until we can't or we don't have to
Another problem with over-personalization is the absence of discovery. So much focus on personalization makes a biiiiiiig assumption that we all know what we want and what we like. Not true at all.
🎯 Key points for quick navigation: 00:35 *📈 Productivity revolution hasn't reduced work, but increased complexity with more data processing.* 01:40 *🧠 Marketing is a highly impacted function with generative AI, offering a significant productivity boost.* 02:45 *💬 Generative AI is transforming marketing activities, enhancing performance by 40% currently.* 03:53 *📧 More content due to AI can lead to personalized experiences for consumers but may also cause content overload.* 05:31 *🧠 Growing a left-AI brain involves reskilling and embedding predictive AI tools to drive decision-making.* 07:03 *📊 To avoid being trapped, companies should look beyond their ecosystem for relevant data and content partners.* 09:03 *💡 Over-reliance on generative AI can stifle innovation, so protect true artists and innovators in the function.* Made with HARPA AI
what's gonna happen to this video: gonna copy/paste the transscript into chat GPT and extract the key takeaways via bullet points. update, 3mins later: got the entire talk. next.
The below notes are created using Bard tool :)
The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing.
She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change.
One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work.
Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers.
Apotheker argues that the key to success in the age of AI is for marketers to develop a "left AI brain" in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition.
Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand's values.
Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills.
I hope this summary is helpful!
It actually was helpful, thanks
thanks
the point about why personalized content is bad is not summarized aptly. she placed more importance on the convergence of what is pushed at you (and also content overload)
Amazing :) Thanks
how did you do that
Seeing the same advertisements and content on social media in a bigger amount and sounding the same is a real threat. Very insightful. Thank you!
This TED talk is so needed now in all age groups not just for businesses but anywhere... whoever is using AI or anyone who is improving their computer skills not to depend totally on AI but use original ideas and cultivate inner creativity. it doesn't matter how gigantic AI will grow in a few months or a couple of years, we humans must continue to generate new ideas and bring out the best in our brains.
This comment will make so much sense to people in a few years time!
00:08 Generative AI will drive the next big productivity revolution.
01:28 Marketing is evolving from traditional to specialized skills.
02:50 AI is transforming marketing activities.
04:11 Marketing and other functions need to adapt to the impact of AI on content
05:36 Using predictive AI tools for marketing decision-making.
07:06 Training AI only on current data can trap brands in their current territory.
08:19 Over-reliance on generative AI can stifle innovation in marketing.
09:30 Marketers need to reskill to use AI effectively.
generative AI is a big deal for marketing, but there's also AI predictions for marketing, like lemon AI
We need to ditch the dichotomies and focus on continuums. My brain is both 'left' and 'right'.
The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?
In particular, amid inflation, investors should exercise caution when it comes to their exposure and new purchases. It is only feasible to get such high yields during a recession with the guidance of a qualified specialist or reliable counsel.
True, initially I wasn't quite impressed with my gains, opposed to my previous performances, I was doing so badly, figured I needed to diverssify into better assets, I touched base with a portfolio-advisor and that same year, I pulled a net gain of 550k...that's like 7times more than I average on my own.
This aligns perfectly with my desire to organize my finances prior to retirement. Could you provide me with access to your advisor?
NICOLE ANASTASIA PLUMLEE’ is the licensed fiduciary I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment.
She appears to be well-educated and well-read. I ran an online search on her name and came across her website; thank you for sharing.
Sorry have to change my pic to a more professional one; but as a college instructor teaching in a diploma business program to future managers we were taking subject matter on "Market Intelligence and Research and the tools". With a background myself in a course I took on Data Base Management and Business Intelligence tools: I found your subject matter to be extremely valuable in taking concepts to the real business environment. They all loved your presentation and the Left and Right brain combining to make decisions , that Marketing, R & D departments amongst others must make. Loved it! Ron Bezanson Global College of Business and Technology , Calgary, Alberta.
Jessica Apotheker is insights are just what I needed! Speaking of evolving marketing techniques, I have integrated DoYouMail into my workflow over the past 6 months, and I could not be happier. The scalability and easy email ID creation have been such a relief. For an extra layer of protection, I pair it with FilterBounce-keeping my bounce rate under 1% has been crucial. Hey TED, consider exploring DIY tools like these in future videos!
What impacts me the most it is what she has told about, our ideas being the core of AI. So, there is time to keep creating, for more to be generated. ❤❤ loving it 🎉
It means tha we might see a future in which only original thinkers will have opportunities.
Unfortunately Jessica’s presentation is deeply flawed. Companies invest in technology solutions to increase productivity and efficiency so they can in turn cut costs and save money. Investment in office voicemail and email meant that there was no longer a need for secretaries in the late eighties and into the early nineties. The goal of investment in spreadsheet software was not to provide staff accountants with leisure time but to make them more efficient so they could individually do more work. Investment in AI will have the same impact on many jobs and fields including marketing and those that can keep their jobs will be asked to do more, and those without jobs well, time will tell. Maybe they will find work writing personal letters for those who are too busy because of the demands of their jobs.
People do still not realise how impactful AGI will be. It will vastly outdo the impact of the discovery of fire, or electricity. By a factor of thousand. This lady lives in a fantasyland that may exist for a couple of years, while AGI is still in its infancy, and then completely vanish.
If it falls into the wrong hands, it may happen what are you saying
whatever hands it falls in, it will happen. The world in 10 years will be completely unrecognisable. The end of fossil fuels. Free energy. It will be messy. Putin: gone, Arab countries:insignificant.Just 2 minor things.@@joaquinmontero9081
The main point to your thesis is not clear. You're suggesting that the subject she's talking about is going to be incredibly impactful - but then you mentioned that she lives in a fantasy land. She's highlighting the machine - human interaction and you're only highlighting one side of it. Why?
When Ai reaches AGI, everything will be done by it (even marketing) and after that it’ll become super intelligent even sooner than it became AGI. It’s basically gonna be like god to us and we won’t understand it unless we level up😅 Point he is making is that Ai might help humans with marketing till it reaches AGI, but once it does reach AGI, then we’ll have to find something new to do, nobody knows now but we will know eventually.
Of course. Comparing AI tools to productivity tools as word processing and spreadsheet is a joke 😅
Wow, Jessica Apotheker just blew my mind! Marketing in the age of AI is such a fascinating topic. After watching this, I cannot help but think that implementing tools like Mystrika for my cold emails has been a game-changer. It is been about 4 months now, and the detailed analytics and A/B testing features have significantly improved my campaigns. Love that it is a pay-once-use-forever deal too! Also, they should totally make a video on DoYouMail, it is awesome for unlimited email sending and reputation management.
bro where are currently working in an agency or your project bcs i am 19 year i wanna also become a marketer and if th epractical guide can be there in the ytb that wht are challanges how can i persue marketing or i have to do mba or something or something else so tell me it will help me
Marketing is as diverse and evolving as the world we're living in. While generative ai has its merits, demerits are in galore too. Personalization is a touchpoint which ai cannot completely produce. Understanding customer persona means delving deep into the psychological realm. That, to some extent, ai can definitely help with. However, only humans can identify, recognize or embrace what other humans are thinking of, the flaws and peculiarities. That requires the magic of a human brain to embed the product or the brand deep inside the brain of the customer standing in front. AI vs Human should not sound like a competition. Both must co-exist, complementing each other.
The quality of Ted Talk have gown so much these days.
Marketing data scientists can impact the market through learning AI; thank you for the insight
In the constant search for greater efficiency, quality of life diminishes and people are just seen as "consumers". Sad.
Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity.
This felt so vague and like a business meeting with a boss who just throws keywords around.
I completely agree! Consultants do what they do best 🤡
Be late to realizing the truth, then at the point you've seen the bitter reality that humans have become primitive animals you'll be too late to input kind of effective measurements. Which unfortunately seems to be how the majority of people think right now lol
Your words would actually mean something if you are someone who works in marketing.
Not saying that you have no right to comment.
It is just that that is what lacks in the comment section. Like blind people leading the blind. Meh
💯
did autopilot replace pilots?
What inspired me the most is her point about our ideas being at the heart of AI. It's exciting to think we can keep creating and innovating. Really enjoyed it!
Damn, Jessica Apotheker nailed it on AI in marketing. Speaking of marketing tools, DoYouMail is insane. Unlimited email accounts and automatic DNS setup make cold emailing smooth. Give it a shot!
I predict the future: a director LLM with a a small army of LLM specialist will make most of marketing functions obsolete in the next 3-5 years because it will outperform most marketers for a fraction of the costs. Leadership does not want creativity - they want outcomes.
this year, it will start happening this year. Humans will be outperformed in shor time
This will be an Accelerating International market, which will develop over time... Ted is usually ahead of the curve..!!
Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don't need. Period. Actually when Jessica is talks about increasing content... AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.
Marketing is definitely not sales and vice versa. As proof, the relative percentage of people who can crossover into either function is low.
Marketing is definitely not sales.
@@seven7vii7 Hahaha... wow, talk about 2 months late to the comment section, redundant and maladroit. Brilliant. :D
@@miguelwc well... you're still wrong.
@@seven7vii7 Hahahahah...
Hello, excellent reflexion. Right now, I am doing my doctoral studies in marketing and I have an excellent point of view that I agree with you, despite I have my master's degree in digital technologies.
Hi, where are you doing your doctoral studies from? :)
I am also doing my doctoral studies in marketing. What is your research topic? I'm exploring Generative AI in advertising's influence on purchase intention
AI and robotics may be cost effective, however if more and more people lose jobs.....who will be able to buy products? Bread lines of the Great Depression are looming.
I think everyone need own a AI robots and make it work instead of human.
So everyone can get and ues money that robots earn
So this is what a marketer looks like ? I sometimes forget that they actually have a human form. Creepy.
Great insights, Jessica! The future of marketing is all about leveraging AI while keeping our creative edge. Your pragmatic approach is refreshing and offers a clear path forward for marketers. Thanks for shedding light on this important topic!
As an AI engineer, I am well aware of the benefits and drawbacks of significant AI use, and I have observed similar difficulties among my coworkers. I agree with her statement that we shouldn't use AI excessively. Please watch the film "Idiocracy." It represents the future of the entire planet, and those who inexperienced to handle AI properly would rule in the same way that bureaucrats do today. She is not dismissing the value of AI, but she is attempting to illustrate why using one's own brain is as crucial. I utilized the paraphrase tool to modify my words so that I didn't appear stupid because of my weak mastery of English 🤣
Jessica Apotheker's insights into the influence of AI on marketing are truly enlightening. Her perspective on how generative AI will transform the workplace, while emphasizing the irreplaceable value of human ingenuity in ideation, is a refreshing balance. I appreciate her exploration on how marketers can navigate this evolving landscape. This TED talk is a must-watch for anyone engaged in the industry. Looking forward to witnessing these changes unfold!
it was totally chatgpt- generated, you could tell by her pauses and words
@@edum.6353You are clearly attempting to be facetious. I’m actually impressed by her presentation abilities, especially considering she is clearly presenting in a language that is her second language, but still I agree with you that her presentation content and message is very weak. Her conclusion that creative, critical thinkers are more valuable than AI makes her argument unnecessary - creativity, critical thinkers are more valuable that AI efficiency tools, got it. The beginning of her presentation is also flawed as investment in technology is never about providing more leisure time, but more about having less people do more work. AI productivity tools will result in the need for less marketers - teams of 30 marketers already sound anachronistic.
I thought that the way AI personalizes consumer content would be good for consumers, but I found out that it can lead to content overload on consumers. With the advent of the AI era, it has been realized that the human brain should be actively used because AI interferes with the creation of original ideas. It was a lecture that I wanted to see more research and examples on these topics in the future and think about how to apply them to the practice.
I look forward to the downfall of "marketing" aka corporate propaganda.
Thank you so much for the conversation. I am sending this to my daughter who is at school studying business marketing. 😉
You are a wonderful person. Thanks for sharing your ideas.
This lady is a truly a very talented speaker.
Such an insightful speech. 👏👏
That was actually great! Thank you Ms. Apotheker
I'm so glad that she's trying to save marketing.....
small brand marketing is the only thing keeping amazon from manufacturing literally everything
I do hope a concept of counter/anti marketing tools will be introduced with the advent of AI as well. Something like antimarketing, similar to antivirus or noise cancelling,.
As much as I appreciate information, I feel bad towards other academic sources that isn't A I.
TED really follows that algorithm to a tee !
It's obvious that they're trying to sell out the idea of AI, seeing how AI related topics are plastered all over their recent videos tbh
It raises the question of whether AI will boost marketers' creativity or completely overhaul traditional approaches.
The simple solution will however be: filter out everything, which may sound as „marketing“ or „advertising“, simply we do not want to waste our time on being manipulated. The obvious outcome.
Marketing has tried its best to ruin the internet and society in general.
AI can help identify trends based on historical patterns, but human decisions and creative aspects are often still required for new ideas and innovation. The use of AI in data analysis can provide valuable insights, but humans still have a key role in developing new ideas and facing emerging challenges in the future.
*Phlanx's Caption Generator* is the ultimate solution for businesses seeking a competitive edge in the digital realm. Craft captions that not only engage but also convert, making every piece of content a valuable asset in your revenue-generating strategy.
🎯 Key points for quick navigation:
[04:25] ⚠️ AI-generated marketing content risk: Content overload and homogenization due to training on existing data.
[05:02] Solution for marketing in the age of AI: Develop "left-AI brain" by integrating data science and analytics.
[05:31] ️ Building a "left-AI brain" in marketing: Data science & engineering teams to create predictive AI tools.
[07:03] ♻️ Avoiding data and content silos: Partner with external sources for diverse training data.
Made with HARPA AI
I'm am about a week into the AI algorithm feed on RUclips - I'm hearing a lot of the use of the words "predictive" and "model" ------------- so my question is ---- ---- why aren't weather forecasts for the weekend or next week super accurate now? If the answer is "garbage in - garbage out" then not much has changed.
A.I is new era marketing
Even long before an AGI. Just with an LLM Ai and some generative AI. Marketing done manual is obsolet very soon.
She mentions some repetitive things that might occur. She forgets that these problems are known now.
Very soon an approach like AutoGPT for codint could very easily be adopted to an AutoMarketingGPT.
The LLM generating a dozen marketing texts for a given product. Creating variations of these text for certain demographics.
Generate images for these texts, and variations of these images.
Want to be sure it comes up with new creative ideas? Make sure the tool automatically gets some randomizer.
We don't even need new ideas for these issues. Some good solutions for a more flexible and "creative" result are already known.
And I agree with alot of users here. What she describes is at best a timeframe of 5-10 years. After that, even without an AGI, most "white collar" jobs are obsolete/ redundant.
She did a nice defense for human job power but...
What she hinted at is a problem of oversaturation of advertisement, the similar generated personal ads even. The thing is, in such an environment there is no way humans will be needed as much as before AI obviously, just set up a small team of AI experts and this is all you need to spam-bang people's attention, there is no solution to the "creativity" or "making ads look real and not simple or AI spam", the ones who have better AIs will simply get more working ads based on personal and all data. It is really close, 1-2 years i'd say.
Don't think it's going to be a problem for consumers, just another example of AI replacing humans, and it's really frightening in a way we might be not ready for these changes yet, we need to develop a picture of how future society will look like at least, and making appropriate changes for this.
Notes:
Use AI to create useful ads.
Clear and direct. Like a trade offer.
You get X (a great slam offer)
in exchange for Y (including ALL costs).
Make the ads pleasant to the senses.
Make the ads relevant.
*Marketing:*
Originally intended to be the bridge between producers and consumers by making sure producers produce what the consumers want and to help producers and consumers meet each other for satisfying their requirements has turned into a dangerous business function that seeks to influence consumers by playing with their emotions using dark tricks of psychology to make them buy things which they don't actually need by planting a desire to buy things by connecting them to beautiful experiences- which can totally exist without them buying.
With the advent of AI, it is only going to get worse. Every move of consumer is tracked, their thoughts analyzed, their behavior predicted and their choices influenced. AI automates this and it can get nasty when AI learns the same dark psychology tricks.
Neuromarketing shouldn't have existed in the first place. It is rape of consumer minds.
I hate advertisements, always have and likely always will. I hate when someone attempts to convince me to buy something I don't need for a price that is unreasonable.
Everything this lady says in the first 5 minutes sounds like a fucking nightmare to me. Yet she says it with such enthusiasm and zeal like that projected future is a good thing??
AI will accomplish the same thing that Robotics did. It will put people out of work. Back in the 60s they all lauded the easier lives we would have by benefiting from new production technology. They were wrong then and they are still wrong now. “Those who cannot remember the past are condemned to repeat it.”
We should also observe the rise of specialized copilots tools for marketers, like what github copilot or what tagstack is aiming to do in the analytics space
I love it, thanks for sharing. I am working with Chat GPT to help me doing a job for the whole dept.
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Fascinating content
felt like an ad for Boston Consulting Group. Not where I would turn for creative advice!
If I ruled the world marketing would be outlawed. Consumerism is destroying the world.
Every time Finch talks cricket on 4ra, you bet I'm listening and betting right after! 🎧
AI marketing is revolutionizing the way businesses connect with their audience. The data-driven insights and personalized experiences it enables are game-changers in today's dynamic digital landscape. Exciting times ahead for marketers embracing the power of AI!
Comment written by AI lol
@@allhailthelegs😂😂😂
Great video, so powerful
So I'm a left brain AI Marketer. What courses should I take or what's my next step?
Exactly what i was looking forward to. Thanks for the amazing insights.
AI is the new era!
If all we ever see is what is related to ourselves, the growth of human beings will be severally restricted and our view of the world will only become narrower. I already hate algorithm suggestions as I cannot discover anything outside of what it thinks I am about.
Incredible video
Write all the text from the video as a dialogue🎯 Key Takeaways for quick navigation:
00:35 *🔄 The introduction of generative AI mirrors past productivity revolutions, challenging assumptions about reduced workload.*
01:40 *🎨 Marketing faces significant productivity impacts with generative AI, requiring strategic preparation for seizing opportunities.*
03:53 *📧 Increased content creation facilitated by AI can lead to personalized consumer experiences, but also risks content overload and homogenization.*
05:31 *🧠 Organizations must develop a "left-AI brain" strategy, reskilling teams and integrating predictive AI tools for informed decision-making.*
07:33 *🌐 Companies should seek diverse data partnerships beyond their immediate industry to foster innovation and adapt to changing markets.*
08:35 *💡 Over-reliance on generative AI risks stifling creativity and innovation, necessitating the preservation and cultivation of human-driven ideation.*
10:06 *🚀 Marketers should leverage their inherent strengths-creativity or data analytics-and invest in relevant skills to navigate the evolving landscape of AI-driven marketing.*
Made with HARPA AI
I have been in the market since 2022, I have a total profit of $795 thousand realized with my $65 thousand invested in Bitcoin, ETFs and other dividend income, I am very grateful for all the knowledge and information you have given me.
congrats $795k? how did you do this please i am new to crypto and stock investing can you guide me on how to do this?
Betting’s been smooth and quick won a couple already thinking West Indies might just pull through today
I trust myself
Well said. Truly..
a inteligência de vendas é essencial para o sucesso das equipes de vendas na era da IA. Ao coletar e analisar dados, extrair insights acionáveis, tomar medidas estratégicas e automatizar tarefas repetitivas, as equipes de vendas podem melhorar significativamente seu desempenho, aumentar a eficiência e construir relacionamentos mais fortes com os clientes. A inteligência de vendas capacita os representantes a se tornarem verdadeiros consultores confiáveis, impulsionando o crescimento e o sucesso das empresas.
Are we still talking about right-brain and left-brain in 2023?
My brain is blocking all advertisements and marketing I stopped watching this video halfway. To much content to consume 😂 NEXT.
The Information Age is still relative new. What, maybe 50 years? It will evolve. Over production and consumption of content will eventually self regulate.
Can someone please point me to the studies? , she mentioned in the video
amazing!!
Upfront payments for quality leads and marketing are too pricey, and I can't afford it. I need a service where I only pay for results. Any ideas?
Just won betting on Oman vs Uganda the wins keep coming who else is on a streak
IBM just slashed thier marketing team LMAO. And the stock popped. Marketing is COOKED. IBM will just move over 1 programmer to do the job of like 5 marketing people.
As AI advances, people agree that they rely too much on AI. Now, I also have a hard time without AI tasks.😂😂 So watching this lecture made me think about how to use AI smartly. But I didn't think it was a good idea to rely entirely on AI, so I can analyze the data and use it to calculate and correct my thoughts and opinions in a better way. I wonder what other methods are there.😙
Great!
Well said
Did anyone try the digital wealth academy? Digital marketing course
wonderful
I feel like using AI for marketing perfect ways to hack humans to buy stuff... is hella abusive and should be curtailed.
VERRY GOOD
Firstly The mentality
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Marketing was a waste of human talent anyways so good riddance...
This is someone who's job sector is facing extinction along with many others... AI will Not be persuaded by charisma...
If you thought there wasn't enough B.S. In The world....
Right, fucked up stuff
Maybe this will cause so much bullshit people will finally stop believing it. Maybe people will actually be critical of what they read. (Fat chance 😂)
Another BS in AI: we have every data in the whole world about everything
@@sirdiealot53if the best way to predict future behavior is by looking at past behavior... we're fucked
Marketing is BS, it to maintain superfluous ppl within busy work
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It's not like boom agi, it's more like boom boom bo boom bo bom bo boom bo bo bo bo boom A G I
So during that time we can use ai as a tool until we can't or we don't have to
Thankfully, management will be the last domino to fall
Another problem with over-personalization is the absence of discovery. So much focus on personalization makes a biiiiiiig assumption that we all know what we want and what we like. Not true at all.
Discovery occurs at point of conversion.
🎯 Key points for quick navigation:
00:35 *📈 Productivity revolution hasn't reduced work, but increased complexity with more data processing.*
01:40 *🧠 Marketing is a highly impacted function with generative AI, offering a significant productivity boost.*
02:45 *💬 Generative AI is transforming marketing activities, enhancing performance by 40% currently.*
03:53 *📧 More content due to AI can lead to personalized experiences for consumers but may also cause content overload.*
05:31 *🧠 Growing a left-AI brain involves reskilling and embedding predictive AI tools to drive decision-making.*
07:03 *📊 To avoid being trapped, companies should look beyond their ecosystem for relevant data and content partners.*
09:03 *💡 Over-reliance on generative AI can stifle innovation, so protect true artists and innovators in the function.*
Made with HARPA AI
I guess, there is a reason for marketing called as a mother of economics, still after many decades.
what's gonna happen to this video: gonna copy/paste the transscript into chat GPT and extract the key takeaways via bullet points. update, 3mins later: got the entire talk. next.
Aur games ki quality bhi bohot achi hai 4ra pe 🎮 feels like high-end gaming
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