Unveiling the Harsh Truth of Donut Media

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  • Опубликовано: 20 янв 2025

Комментарии • 1,4 тыс.

  • @pain.497
    @pain.497 7 месяцев назад +2224

    I miss old Donut, when James was explosive doing Bumper to Bumper and Up To Speed.

    • @TheGreatGouki
      @TheGreatGouki 6 месяцев назад +78

      Peak Donut. I enjoyed Hi Car Lo Car too.

    • @willlucas5150
      @willlucas5150 6 месяцев назад +51

      That's what got me into donut. He calmed down after his health issue which is understandable but those shows stopped being made unfortunately. My favorite part of donut

    • @gesshoku92
      @gesshoku92 6 месяцев назад +8

      Comcast thought those were to expensive and wanted more mechanics react to tiktok vibes.

    • @CyanRooper
      @CyanRooper 6 месяцев назад +41

      I miss Science Garage with Bart.

    • @willlucas5150
      @willlucas5150 6 месяцев назад +4

      @@CyanRooper YES

  • @ToyotaGT8614
    @ToyotaGT8614 7 месяцев назад +3188

    its kinda sad watching it fall off, they got me into cars
    up to speed was my fav series

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +86

      Yeah up to speed tough me a lot

    • @BlackRam17
      @BlackRam17 7 месяцев назад +8

      It was the best!

    • @MrLayton1990
      @MrLayton1990 6 месяцев назад +10

      I miss Up to Speed 😢

    • @ressurection98
      @ressurection98 6 месяцев назад +8

      yeaaah, same, i learned a whole lot about cars through their videos. I think there is no other chanel about cars with the same amount of entertainment and useful info

    • @chuch541
      @chuch541 6 месяцев назад +2

      Young man, everything good comes to an end!

  • @RickySterling
    @RickySterling 6 месяцев назад +1866

    Donut became Buzzfeed for cars awhile ago

    • @ObsidianB8
      @ObsidianB8 6 месяцев назад +44

      truuuuuuueeee, bland white bread of car content, and not that car content needs to be wild and wacky or even over the top, just anything other then blatant corpritism

    • @justinwebster7761
      @justinwebster7761 6 месяцев назад +26

      Yup investors saw dollar signs and swept in like a bunch of vultures

    • @rickhunter8444
      @rickhunter8444 6 месяцев назад +3

      All of this.

    • @apeekintime
      @apeekintime 6 месяцев назад +2

      Buzzfeed is exceptionally profitable though so it makes sense. My wife scrolls buzzfeed constantly because it's designed for our monkey brains to keep scrolling.
      The obnoxious ad reads for all kinds of terrible products is what got to me about the channel. I love the build series but then they started spreading them out and filling the gaps with terrible reactionary and paid "review" content that just sucked.

    • @rushmatic
      @rushmatic 6 месяцев назад

      True!

  • @justinevans5925
    @justinevans5925 6 месяцев назад +1091

    Your editing is very misleading. Your clip from Jeremiah talking about him not being happy even with the money is NOT a comment about Donut, it was about his previous job in the Biomedical Engineering field. Do better.

    • @chinafukr69kack31
      @chinafukr69kack31 6 месяцев назад

      This video is useless

    • @pruett89
      @pruett89 6 месяцев назад +116

      Why did you like the comment dragging you for being misleading? Strange tactic.

    • @Robert..j
      @Robert..j 6 месяцев назад

      He's liking every comment​ @pruett89

    • @evanhesse8093
      @evanhesse8093 6 месяцев назад +47

      @@pruett89he acknowledged it bruv, that’s all

    • @sagerwraps9990
      @sagerwraps9990 6 месяцев назад +50

      ​@@evanhesse8093 not acknowledging shit when you are liking every single comment.

  • @kidmods
    @kidmods 7 месяцев назад +2119

    Donut has been really boring since 2022 imo

    • @tungabunga4107
      @tungabunga4107 7 месяцев назад +261

      Especially after bumper to bumper and up to speed ended. Then money pit stopped

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +171

      @@tungabunga4107money pit was my all time favorite

    • @robsolf
      @robsolf 7 месяцев назад +68

      It's funny how easy it is to draw that line from the date they were acquired. It's almost as if there's a direct and clear correlation...

    • @captainpoptarts
      @captainpoptarts 6 месяцев назад +14

      Agreed
      I unsubscribed around then.

    • @mikeincanada_
      @mikeincanada_ 6 месяцев назад +12

      For me it stared to fall off after Bart Bidlingmeyer left.

  • @bottledwaterprod
    @bottledwaterprod 6 месяцев назад +377

    When they all raced their daily drivers, you could really feel the contempt for their corporate manager in the Tesla. It was played as a joke, but it didn't feel that way.

    • @andrewmcgill4957
      @andrewmcgill4957 6 месяцев назад +37

      Seeing Jerry shit talk him and get in his head before the final race was glorious! hahaha

    • @Frygisk
      @Frygisk 6 месяцев назад +6

      Yeah that video was really sad.

    • @benhernandez
      @benhernandez 6 месяцев назад +22

      It was pretty cringe, It was sending a message. You could feel the discontent.

    • @brytonmassie
      @brytonmassie 6 месяцев назад +1

      @@andrewmcgill4957 Sauce? I gotta see this.

    • @fallenshallrise
      @fallenshallrise 6 месяцев назад +8

      Ummm... that was obviously a guy playing a character. They named him "Dave" (no last name), the "VP of Corporate Business" lol.

  • @andrewflynn6853
    @andrewflynn6853 7 месяцев назад +1528

    it’s a sad time, they’re the reason why i got back into cars

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +23

      Yeah it is sad. Do you think donut can make a comeback?

    • @bass2762
      @bass2762 7 месяцев назад +24

      @@LukesCarTalk Probably not unless the corpo behind them actually lets the creative team do what they want.

    • @jannovak5481
      @jannovak5481 6 месяцев назад +9

      There is no way. Community don't like pretentious actors trying to play *we are just few guys in a garage, definetly not corporate* games on them. They potentionaly have chance in mainstream, but not in community anymore. Donut are the guys, not the corporate. There can't be donut without them anymore. I guess that's its gonna be similar to TG after they lost Hammond, May and Clarkson.

    • @justinwebster7761
      @justinwebster7761 6 месяцев назад +3

      ​@LukesCarTalk I'm sure they could make a comeback, but let's be real every corporations main goal is profits so I don't we will see them go back to their original style of content

    • @Waderader
      @Waderader 6 месяцев назад +2

      For real, I was never into cars, I'm not super into cars now, but I loved this channel for a while.
      It made me pay more attention to cars than I ever have.
      I have barely been watching them lately.
      Big time is gonna be great to watch.

  • @justinschwieger71
    @justinschwieger71 6 месяцев назад +249

    The second part of your clip with Jeremiah has nothing to do with donut. When he talks about not being happy despite how much money he made he was talking about his career before donut. Kinda manipulative to cut it like that especially when the next 2 seconds of the clip show that it wasn’t about donut.

    • @SanDukey
      @SanDukey 6 месяцев назад +47

      Wow and he just liked your comment and went about his day. That's a little scummy if you ask me

    • @DragonKnightX12
      @DragonKnightX12 6 месяцев назад +4

      He's not wrong tho.
      They literally talked about how Donut was feeling like a 9-5 corporate job after it was bought out, and how even bought it wasn't exactly what they thought it would be. They both became like the building experts despite just knowing the basics of modding.
      How all of their ideas were constantly getting shot down, and it just wasn't fun anymore.

    • @SanDukey
      @SanDukey 6 месяцев назад +22

      @@DragonKnightX12 you can be right about something and maintain journalistic integrity, it's not hard

    • @ganjalfcreamcorn8438
      @ganjalfcreamcorn8438 6 месяцев назад +4

      your 100% wrong. he said he took a pay cut to move to LA and work for donut. i just watched that video before this. he was absolutely talking about donut, you donut. kinda manipulative to lie and slander someone.

    • @ganjalfcreamcorn8438
      @ganjalfcreamcorn8438 6 месяцев назад

      and even if that 5 seconds wasnt talking about donut, the old hosts put an expose video out on donut. so this guy isnt making any claims that the old host didnt make in their video. you make it seem like hes twisting the words of the old hosts. the old hosts said the exact same shit. so cry some more guys.

  • @Rauthaz
    @Rauthaz 7 месяцев назад +509

    Money Pit was my favourite program on Donut. Educational, entertaining, hosted flawlessly by Zach

    • @ahrisho
      @ahrisho 6 месяцев назад +17

      Yeah. Money pit was great it felt like wrenching around one on one with that old neighbor who knew a thing or two about cars.

    • @nickmhc
      @nickmhc 6 месяцев назад +3

      What’s shocking is the money pit format is amazingly monetizable to the core audience of car guys or people who want to get more into modifying their cars (as in spend money)

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      Never seen it

    • @granth4768
      @granth4768 6 месяцев назад +8

      Same, money pit was what got me into donut. I’m excited for big time though, I get the feeling their content will be similar.

    • @akgamer8466
      @akgamer8466 6 месяцев назад +2

      That’s basically what the videos on their new channel are

  • @aslamnurfikri7640
    @aslamnurfikri7640 6 месяцев назад +399

    I used to watch Donut for Up To Speed. Once they stopped making it I just stopped watching Donut. For me it's like McDonald's discontinuing Big Mac

    • @technom3598
      @technom3598 6 месяцев назад +6

      Same

    • @BrancoFXDC
      @BrancoFXDC 6 месяцев назад +8

      @@technom3598I would love it if Jeremiah did something similar on the new channel. Obviously cant call it up to speed, but the premise of the series would be cool.

    • @giinnoo08
      @giinnoo08 6 месяцев назад +1

      I actually learned a thing or two. I agree with you

    • @amedrano8304
      @amedrano8304 6 месяцев назад

      Same.

    • @dylancasebolt7711
      @dylancasebolt7711 6 месяцев назад

      Their podcast past gas is like up to speed but more in depth

  • @xinrew
    @xinrew 7 месяцев назад +810

    I didn't even know they got bought out until very recently when Zach and Jeremiah left, now everything is very clear as to why the channel has just been really stale. My absolute favourite series was wheelhouse and I'm honestly really bummed to finally be able to confirm that that series just will never come back now, as I've always had a little bit of hope left that it would return some day.

    • @ValkyrieLightwing
      @ValkyrieLightwing 7 месяцев назад +18

      Same here, I had no idea as well. Everything makes so much more sense now, the constant ad plugs, lack of new and cool creative ideas, etc.

    • @Aleiza_49
      @Aleiza_49 6 месяцев назад +6

      I didn't know that they got bought out til this video lol. It explains why I haven't been interested in their videos for a while 😂

    • @Josh_Quillan
      @Josh_Quillan 6 месяцев назад +7

      It always confused me the way they were making specific different 'shows' and releasing them on a defined schedule, many of them excellent, and then all of a sudden, they all disappeared and were replaced by "pretending to enjoy a gameshow format" and "reacting to car-themed junk". Late Stage Capitalism-fuelled Enshittification strikes again. They've already gutted the car industry, the airlines, the publishers, Hollywood, they're in the process of strip-mining the gaming industry and computers, and here are the smaller scale hungry hungry hippos, come to eat RUclips.

    • @yourhero33
      @yourhero33 6 месяцев назад +4

      It’s crazy how a company with tons of money and tons of people can just systematically ruin anything when they get their hands on it

    • @pruett89
      @pruett89 6 месяцев назад

      You should start a new channel and do a wheel house style show!! I’m not even kidding, make what you see is missing in the culture.

  • @manbok2035
    @manbok2035 6 месяцев назад +95

    The older Donut videos were full of fun and joy, you can tell people loved doing it. Investors ruin everything.

    • @SpiiiiiceeMAN
      @SpiiiiiceeMAN 6 месяцев назад +1

      Just like game studios, corporations need to step away from the entertainment industry and just sit where they belong, in the business industry.

  • @waynefontaine5533
    @waynefontaine5533 7 месяцев назад +609

    MTV is a good example to use. I was a senior in high school when Nirvana dropped "Smells Like Teen Spirit" in 1991. Soon afterward, the channel began morphing into the "New Jersey Shore" diaper fire that it ultimately became...and it sucked having to witness that fall....🤷🏻‍♂️🤘🏻🇺🇸

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +16

      Thanks for the feedback! Man lucky you I wish I got to see them in their prime!

    • @slendergollum
      @slendergollum 7 месяцев назад +24

      Yeah, i remember as a kid, before going to school I could watch music videos from wu-tang, sepultura, slayer etc. Few years later, theres only hit music for 2 hours/day, then it changed to people having their 16th birthday and no music. "Music television"

    • @boondoc001
      @boondoc001 7 месяцев назад +4

      ​@@LukesCarTalk Twas a good time. RIP to that era

    • @hankhillsnrrwurethra
      @hankhillsnrrwurethra 6 месяцев назад +7

      'Enshitification' is the word, I believe, what happened to Donut. My kids are young adults. I hope things turn and they get a 90s. Got DAMN the 90s were fun.

    • @PsychicOracle
      @PsychicOracle 6 месяцев назад +7

      "Soon afterward," aka 2 decades later

  • @codydonovan7356
    @codydonovan7356 6 месяцев назад +29

    The first mistake with Donut was ending Science Garage. The second mistake was ending Up to Speed... Literally the series that got Donut to where it is now.

    • @warwicklarkins7438
      @warwicklarkins7438 5 месяцев назад

      That's basically the only reason I watched donut

  • @robsolf
    @robsolf 7 месяцев назад +316

    This is what vulture capitalism does to the world. It acquires a reputable and popular brand and milks the goodwill from that brand for as long as they can, constantly cutting budgets, even if revenue increases, to maximize investment dividends and to feed top end management salaries. Eventually, product quality tanks, squandering the relationship made between the brand and its fans. Revenue tanks, but don't you worry your pretty little heads about the capital firms and their investors; they shut the company down and get a big fat tax break for their losses. Then they pick up another brand and rinse/repeat. This is the way of things in an economic system which rewards the people who do nothing with golden life preservers, while leaving those that did everything on the sinking ship. Smart of the donut guys to make their own life preservers, assumably from junk auto accessories they tested from Amazon. I wish them the best of luck and look forward to the content on their new channels.

    • @joey_f4ke238
      @joey_f4ke238 7 месяцев назад +28

      That's also partly fault of those who actually sell out to those investors, it's hard to turn down a fat chunk of money but it's the price for maintaining freedom

    • @sunahamanagai9039
      @sunahamanagai9039 7 месяцев назад +18

      Some people start companies or brands for the purpose of getting bought out. They make money that way.

    • @MikoyanGurevichMiG21
      @MikoyanGurevichMiG21 6 месяцев назад +2

      The classic biblical Faustian bargain.

    • @evanfinch4987
      @evanfinch4987 6 месяцев назад +2

      faust is in the bible??

    • @qwerty975
      @qwerty975 6 месяцев назад +1

      ​​@@evanfinch4987yeah in updated version dont you know

  • @azure_demon
    @azure_demon 6 месяцев назад +70

    I'm surprised how he didn't talk about how series' like Wheelhouse got booted out in favor of stuff like "Testing 42 air fresheners"

    • @gedam131
      @gedam131 6 месяцев назад +4

      I thought that was pretty fun ngl

    • @gapho5198
      @gapho5198 6 месяцев назад +3

      I enjoyed some of the oddball content like that air freshener episode...

  • @saltandsoysauce175
    @saltandsoysauce175 6 месяцев назад +233

    Luke: HI I'M INCREDIBLY LOUD! HERE'S A CLIP FROM BIGTIME!
    Clip: **barely audible**
    Luke: *I'M SUDDENLY BACK AND JARRINGLY LOUDER NOW!*
    NORMALIZE. YOUR. FUCKING. AUDIO.

    • @LukesCarTalk
      @LukesCarTalk  6 месяцев назад +21

      Hahaha I will in the next one

    • @МУЅТ
      @МУЅТ 6 месяцев назад

      Doubtful it’s usually intentional by the uploaders to avoid detection from YT/other channels having borrowed their content.

    • @ganjalfcreamcorn8438
      @ganjalfcreamcorn8438 6 месяцев назад

      @@МУЅТ are you mad or somthing bud? reaction content is completely legal, and there are channels that abuse that fact way more than this guy. some people dont react or change the content at all. just have their face on the screen mouthing wooooow craaazy. so i doubt it was to avoid donut from claiming his video.

    • @МУЅТ
      @МУЅТ 6 месяцев назад +8

      @@ganjalfcreamcorn8438 woah you get your feelings hurt? A) never said it was illegal, YT terms and policies are not law lmao
      B)I realize other channels abuse it more, never made him out to be a reactionary channel or that it was excessive or anything like that
      C) I didn’t say Donut who would claim the video. It’s a common practice for ppl with borrowed clips in certain contexts to lower the volume, add noise, modulate the audio, etc just as a precautionary for YT automated systems from picking it up.
      D) shake hands and kiss me on the mouth while making eye contact and I’ll forgive you

    • @rob_over_9000
      @rob_over_9000 6 месяцев назад +1

      1000% 😂

  • @Slowcarfastbeans
    @Slowcarfastbeans 6 месяцев назад +19

    People liked all of these shows because of the relatable guys hanging out atmosphere. Top Gear, Donut, Hoonigan.

  • @АнгелЦветилов
    @АнгелЦветилов 7 месяцев назад +247

    They sold out for a big payday. Nothing new.

    • @ScreenTalker
      @ScreenTalker 7 месяцев назад +57

      The talent isn’t getting a payday, the firm that owns Donut whored them out to advertisers. Zach and Jeremiah hinted at them not getting paid very well for how many views the channel gets

    • @BigWheel.
      @BigWheel. 6 месяцев назад +7

      ​@@ScreenTalkeryeah, they basically became employees at their own company when they could've been owners. The money went to funding the channel, and of course investors, not the people behind it.
      But would they have gotten as big as they did without those investors? Probobly not, and if they somehow did, then it certainly would've taken longer. Which is why they sold out. Quick growth.

    • @Sypher474
      @Sypher474 6 месяцев назад +19

      @@BigWheel. They never owned the company to begin with, even before being bought out. They had been hired as employees from the start. Because it was small and independent when they were hired, they had more opportunity to call their own shots, which went away after the company was sold.

    • @mervunit
      @mervunit 6 месяцев назад +6

      @@Sypher474 right it was owned by Matt Levin (big surprise a J)

    • @ScreenTalker
      @ScreenTalker 6 месяцев назад +8

      @@BigWheel. the talent never owned Donut, it was always owned by a media company

  • @MysticalMastodon
    @MysticalMastodon 6 месяцев назад +34

    One of those quotes from the “goodbye” video was out of context. Jeremiah was talking about his engineering job when he said it didn’t matter how much money he made.

    • @aquaxbat
      @aquaxbat 6 месяцев назад +7

      The editing there is incredibly dishonest.

  • @BlueBARv5
    @BlueBARv5 6 месяцев назад +26

    I can't stop watching Donut until I see the long awaited reunion with his Dad....🥺

  • @Beavy
    @Beavy 6 месяцев назад +15

    As a tech of almost two decades I want to see experienced car savvy guys and gals making genuine projects and content not some click bait shite, I know what I’ll be watching moving forward

  • @alekkatz
    @alekkatz 7 месяцев назад +27

    So sad to see Donut fall down, I use to wait for every video, now I just watch old videos or get up to date when im bored

  • @justintaylor9458
    @justintaylor9458 6 месяцев назад +12

    Nah, places like Hoonigan and Donut are most likely done; the only thing that isn't constant is how long they circle the drain first. It's the same story:
    People start a small channel/company, and with their talent and tight budgets, they cultivate an audience and generate revenue. They then get bought out by a large corporation or investment group. The new owner adds a ton of corporate guys as the new leadership (with often large salaries), all while generating the same revenue (which means they are now in the red due to having 10 new people getting paid from the same amount of revenue while essentially being worthless). The corporate guys start cutting costs and trying to generate more revenue, usually by trying to do cheaper content or expensive content that isn't any better. The corporate heads make all the decisions, despite usually knowing nothing about the subject matter. Ironically, the original guys are considered unknowledgeable or not as savvy as the corporate guys, despite their work being the reason their channel got big enough that the corporate guys wanted to buy them in the first place. Everything stagnates, the good people leave, and the corporate owners wring out every dollar they can before selling or stripping the company for one last buck, then move on to another channel/company.
    The interests of the original team/creators and the new owners are not aligned.

  • @facundofarias88
    @facundofarias88 7 месяцев назад +50

    The last video they launched was and is really bad, you can tell by how acted is Nolan, trying to force the audience in buying a Chinese car, pure ccp propaganda from yesterday. This sucks.

    • @MFFPeeVee
      @MFFPeeVee 7 месяцев назад +14

      They are setting young squire Jimmy up for a massive failure.

    • @andreeept
      @andreeept 6 месяцев назад +12

      ​@@MFFPeeVee Hoping Both Jimmy, Nolan and all the other big names just come to BigTime

    • @lobsterbisque7567
      @lobsterbisque7567 6 месяцев назад +4

      I completely agree! Just an extended ad for a junk car made by the ccp. EV's are bad enough, but the ones built in china are even worse! China Observer, and The china show(hosted by Laowhy86 & SerpentZA have posted numerous videos on chinese evs spontaneously catching fire just sitting in a parking space!

    • @Elcastillodepapel
      @Elcastillodepapel 6 месяцев назад

      There will always be some north american dude that blames the CCP 😂😂😂😂 wtf.

  • @Carnerd101
    @Carnerd101 6 месяцев назад +4

    I haven't watched Donut in over a year. I didn't even know they were acquired. But, it makes complete sense now.

  • @donnicholson3170
    @donnicholson3170 7 месяцев назад +82

    Also... for those of us that pay for ad free premium youtube, the in video advertising is a slap in the face.

    • @Z1_350Z
      @Z1_350Z 7 месяцев назад +35

      Its really not bro, now youre just crying to cry. They mark out how long it is to make it easy to skip

    • @CateChapelle
      @CateChapelle 7 месяцев назад +9

      that's how youtube is now bro

    • @donnicholson3170
      @donnicholson3170 7 месяцев назад

      @@Z1_350Z I pay so that I don't have to skip... that was the whole point in paying for premium.

    • @donnicholson3170
      @donnicholson3170 7 месяцев назад +3

      @@CateChapelle sad but true. Now I just don't watch any channels that have started with the sponsor bs.

    • @minekush1138
      @minekush1138 6 месяцев назад +6

      Why are you paying Google they do not deserve to be payed

  • @MichaelJEngelmann
    @MichaelJEngelmann 6 месяцев назад +2

    Social media making 6-7 figs ruined it. Donut I was subbed to when it had maybe 15-25K followers. It felt like friends goofing *off & fixing cars.

  • @DecentosDecenium-h6s
    @DecentosDecenium-h6s 7 месяцев назад +24

    Hurt so much watching donut media become coporate slop
    I remember watching them all the way throughout school without skipping a single video even if it was a topic i wasn’t interested in
    But now its just 6 guys acting like Mr beast with cars

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      How there channel is less than 5 yrs old

  • @AVV_Beats
    @AVV_Beats 6 месяцев назад +9

    This reminds me of what happened to a former UK favourite car channel, CarThrottle. As a corporate mindset took over the channel, all the presenters abandoned ship.

  • @ImDustAtGames
    @ImDustAtGames 7 месяцев назад +23

    I miss these guys not doing meta videos and actually having fun with their content

  • @big____rich4560
    @big____rich4560 6 месяцев назад +6

    Almost 10 years of Gymkhana films and other banger content from Hoonigan isn't exactly what I would call "Short lived" but I think you're right on track with everything else here.

  • @Darkshadoz
    @Darkshadoz 6 месяцев назад +6

    Why save (Donut) when we got Zach and Jeremiah to help us understand more about their freedom of video choice and topics.

  • @smft9147
    @smft9147 6 месяцев назад +5

    The worst part about everyone leaving donut is all the small channels that come up by yapping about it

  • @quizzergotted
    @quizzergotted 6 месяцев назад +9

    it really does suck, because you can see everyone on camera does have a genuine passion for cars and making content about them, and this rebrand is either forcing them to risk it like jerry and zach to make their own stuff, or stay complacent under the heel of this company

  • @prosaic.7944
    @prosaic.7944 6 месяцев назад +2

    I got caught on the Money Pit Miata and How They Work series, now it's all corporate and no grease.

  • @benracer
    @benracer 6 месяцев назад +6

    Things felt really weird when they developed the slogan that was basically "Buy Our Merch. We don't do anything else now"

  • @blazortheepic0384
    @blazortheepic0384 6 месяцев назад +13

    RUclips started for independent creators and we watched it so we didn’t have to watch shitty TV shows. Now youtube
    has turned into those very shitty corporate Tv shows

  • @pc2400
    @pc2400 6 месяцев назад +7

    I went from never missing an episode to never look for them anymore.

  • @TheCanadianBubba
    @TheCanadianBubba 6 месяцев назад +8

    They removed all the very early content that was best loved... and that's sad

  • @belltolls1984
    @belltolls1984 7 месяцев назад +5

    Really good video my friend; I started noticing a change in their content around when COVID started, I just that was the reason but they seemed to never get back to the way they were before. I love all the people on there, Hopefully they can start putting out their own stuff, looking forward to that.

  • @2SVR60
    @2SVR60 6 месяцев назад +2

    been watching donut since late 2020, i just realized why i kept going back to videos before 2022

  • @TheCreateOutdoors
    @TheCreateOutdoors 6 месяцев назад +3

    The same happened with Alex, Dakota, and Gels with Fitment Industries, and Martiniworks took off after they all left FI to pursue MW.

  • @KevinSanchez-rd7um
    @KevinSanchez-rd7um 6 месяцев назад +1

    I kinda miss the old Donut videos, like MoneyPit, Bumper2Bumper, WheelHouse, back when it was a lot more engaging and fun for both the host and the audience. Hell, Donut was one of the reasons why i really got into cars and made me want to buy a cheap tool set and work on cars. Kinda hoped that they would go back to how they did it before, where they uploaded a new episode of a show each week, but now i know that'll never happen.

  • @imagumby7713
    @imagumby7713 6 месяцев назад +3

    Looking forward to Jerimiah and Zachs channel. Yeah, the loss of music on MTV was big. Was never too far away from Nirvana and Soungarden though as I grew up in the greater Seattle area. (cannot forget to mention Pearl Jam and Queensryche as well)

  • @LouSassoleS
    @LouSassoleS 6 месяцев назад +2

    My question is where can i watch sandro?

  • @dubssalamander
    @dubssalamander 6 месяцев назад +3

    This makes so much sense, no wonder I rarely watch them anymore, I loved Nolan’s wheel house and Jeremiah’s science videos!

  • @Mid-LifeChrisis
    @Mid-LifeChrisis 6 месяцев назад +1

    I’m so happy because today I found my friends

  • @tenshi66
    @tenshi66 6 месяцев назад +5

    Nirvana's unplugged session is one of the greatest live performances of all time

  • @KurtH-fy7wu
    @KurtH-fy7wu 6 месяцев назад +2

    This dudes a grifter he decides to cover beef already talked about on the big time release vid I hate this using someone else’s logo in the thumbnail to get views

  • @estern001
    @estern001 7 месяцев назад +12

    This is NOT a case of one or the other. I will be watching Big Time, and I will continue to watch Donut episodes I find interesting (fewer and fewer every month).

  • @le.farquad608
    @le.farquad608 6 месяцев назад +1

    Big Time is where it’s at. Their first video was fun, relative, funny, and engaging.

  • @billyhighfill
    @billyhighfill 7 месяцев назад +11

    I used to love them. The last few years they really went downhill. Just like Hoonigan…

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад

      What was your favorite series?

    • @flapflapflapflap
      @flapflapflapflap 6 месяцев назад

      ​@@LukesCarTalk
      "This is everything you need to know to get up to speed, on the [insert car name]!!!!"

    • @LukesCarTalk
      @LukesCarTalk  6 месяцев назад

      @@flapflapflapflap Ahhh yes up to speed was the best

  • @johannes_lee9351
    @johannes_lee9351 6 месяцев назад +1

    @1:36 Dishonest editing, in this clip Jerry is talking about his previous career before Donut

  • @thedooran
    @thedooran 6 месяцев назад +3

    I dont think donut is bad now, but it does make a lot of sense how their content changed after the acquisition. Things like the nissan frontier commercial, or the change from all in video product placement used to have a loading bar to show you where to skip past it.

  • @pigpen1978
    @pigpen1978 6 месяцев назад +1

    Wheelhouse and up to speed were what brought me to donut

  • @GIZZMOTORSPORTS
    @GIZZMOTORSPORTS 6 месяцев назад +2

    I watched a whole lot of donut but it was very obvious all the guys are very green about cars, they were legit learning tho. Just like people in any field, for some it's just a job, others live and breathe it but never really get it, the small minority are pros at what they do. I think most were solid category B's. I hope everyone does well in whatever they choose to do.

  • @lewsmz3238
    @lewsmz3238 6 месяцев назад +2

    The same has happened to Car Throttle in the UK. The presenters/content creators of the show have all left, since a big company run by none car people, came in and bought the channel, and they've started their own channels, and they're much better than what car throttle has now turned in to

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      They sold it. There fault

  • @nfinzer22
    @nfinzer22 6 месяцев назад +6

    Donut died when Bart left

    • @FirstnameLastname-ni9uh
      @FirstnameLastname-ni9uh 6 месяцев назад

      This is so true I only watched cuz Bart was my favorite and he would actually teach you about stuff

  • @J.PC.Designs
    @J.PC.Designs 6 месяцев назад +1

    MTV was better with grunge and nu-metal band unpluggeds and ig shows like Fantasy Factory and Pimp My Ride. But now it's just Rob Dyrdek's Ridiculousness, which was good until it got old. 2000s were a better time in general.

  • @OFFROADOVERDRIVE
    @OFFROADOVERDRIVE 6 месяцев назад +7

    Also he last video they did about the Chinese car was also kind of wierd , Nolan seemed like he had a gun pointed at him off camera all the time , it seemed like he was reading a script

  • @itsrasalhague
    @itsrasalhague 6 месяцев назад +1

    I miss Science Garage. Bart's who got me into their channel. Knowing how turbos work, how VTEC "kicks in" and stuff like that. Car things that intrigue me. Those were the days.

  • @Keryaken133
    @Keryaken133 6 месяцев назад +4

    The day up to speed ended was the day i forget donut media, it was all about cars and the show was much funner back then.

    • @kg-Whatthehelliseventhat
      @kg-Whatthehelliseventhat 6 месяцев назад +4

      I think James once said "we are a shirt company posing as a car channel."

  • @bluephreakr
    @bluephreakr 6 месяцев назад +1

    I think we need to coin a phrase for content we watch, and _dislike._ I'm thinking, #notworthadime would suffice.
    Here's why; something can not be worth a _damn_ and make money. But if the content isn't worth a _dime_ then that rings in the ears of shareholders - they listen to money, not reason. *Make them listen.*

  • @Osiris2077
    @Osiris2077 6 месяцев назад +4

    Reminds me of the situation with The Creatures with James and Alex leaving.

  • @MITSCG
    @MITSCG 6 месяцев назад

    Watching Donut Media videos while sitting alone in a crowded college lunch hall in between classes will forever be a cherished memory

  • @TheBrrp
    @TheBrrp 7 месяцев назад +12

    Anytime anything gets big its gets worse thats just how it goes

  • @zendell37
    @zendell37 6 месяцев назад +2

    So... the clip where Jeremiah was talking about not being happy was at his old Bio Engineering job... Thanks for the deceptive editing.

  • @glendocherty4741
    @glendocherty4741 6 месяцев назад +4

    Wasn't that clip of Zack from him complaining about his engineer days?

  • @Bongoslam
    @Bongoslam 5 месяцев назад +1

    It's the craziest mindset. "Hey this channel is really succesful, let's buy it and change it."

  • @eleventeen69
    @eleventeen69 6 месяцев назад +7

    Ken sold hoonigan long before he passed, to wheelpros

    • @dcskate1022
      @dcskate1022 6 месяцев назад

      He never owned hoonigan media.

  • @TheDwightMamba
    @TheDwightMamba 6 месяцев назад +1

    I totally followed Zach and Jeremiah. They hit 250K in subs in 3 days for many valid reasons. They are real, but also humble about their limitations.

  • @HidinginYourGarden
    @HidinginYourGarden 6 месяцев назад +4

    Deliberately took them out of context at 1:30 because in the video they were talking about their previous jobs before donut media

  • @Browndogdiesel
    @Browndogdiesel 5 месяцев назад +1

    Small independent creator starts channel, channel grows, channel gets huge, channel gets bought by corporate interests, content quality decreases massively, viewers find new independent creator and the cycle repeats again

  • @jsmith1871
    @jsmith1871 7 месяцев назад +4

    Honestly glad this is happening. James was always a flog and if you know anything about cars yourself you can instantly spot a poser, of which he is a massive one.
    He sold Bart down the river, he sold the whole company down the river. And now that the people with actual knowledge and personality are starting to leave, the writing is on the wall.

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +1

      Wow I never looked at it that way

  • @OPEK.
    @OPEK. 6 месяцев назад +1

    i remember when donut media came around. It was the end of an era clear as day. It was almost the introduction of car media to the tiktok philosophy, short, quick, explosive. informative enough without really having anything of value. then they actually started doing stuff with cars in person. too late and a dollar short

  • @ZackSheehy
    @ZackSheehy 7 месяцев назад +8

    Love the MTV unplugged reference

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад

      Some of MTVs best work. I wish I was born in the 90’s

  • @aurorajones8481
    @aurorajones8481 6 месяцев назад +2

    I dont watch big media thats why i like the actual ppl making content on YT and other similar sites. So yea ill pass on Donut.

  • @alrecks619
    @alrecks619 6 месяцев назад +3

    yeah it's a big bummer that they have left out the high effort stuff to basically become yet another "weird products from amazon but for car people" channel.

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      No they still do You just hate China man like you do Palestine.

  • @thefirely1439
    @thefirely1439 6 месяцев назад +1

    I like donut because of their modding videos but losing Zach is a big hit for that.

  • @norevlimitr1602
    @norevlimitr1602 7 месяцев назад +10

    This is just how life works, nothing lasts forever, things change.

    • @TheHuskyK9
      @TheHuskyK9 6 месяцев назад +2

      It's not that simple. Yes, nothing lasts forever and things change, however this was a *forced* change rather than natural change. This is another case of uncreative corporate investors not letting the creatives have freedom and being too involved. Donut originally cared about what fun and creative videos they can make, but investors only care about the income/expenses of their content. Forcing them to prioritize safe cookie-cutter content slop that can make back what they spent, over quality videos that are fun to make.

    • @StreetDreamzTT
      @StreetDreamzTT 6 месяцев назад +1

      I gotta agree with the op. Buy out or not, things just don't last forever. The car scene has peaked a while now. The younger gen just buy fast cars from the firm. Modding seems daunting to most.
      Donut would dwindle either way. With the need for daily vids and a stagnant genre, might as well sell and move on.

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      ​@@TheHuskyK9how they sold it. Now hand over the souls

    • @TempoLOOKING
      @TempoLOOKING 6 месяцев назад

      ​@@StreetDreamzTTno Gen Z hates cars in general. Can you blame them.

  • @Larfty
    @Larfty 6 месяцев назад +1

    I remember I used to be able to watch an entire donut video loving it and then slowly I would have to skip almost the entire video. I just became uninterested.

  • @Spacepilot616
    @Spacepilot616 7 месяцев назад +6

    Idk... they pulled 2mil(8day old video), 1.7mil(4 day old video), 2.2mil(month old video), 4mil(month old video) and at least 1mil for virtually every video in-between and before.
    Thats not even talking about any show that James has hosted in the past. Those videos have mad numbers.
    With 8.3mil subs.
    They are fine.
    Jer and jobe will be missed, but like the people they replaced. The show will go on.
    They have already introduced new faces.
    Sandro for 1
    And the dude who helped Nolan with his Chrysler and in the offroad cybertruck video with Justin.
    He's popped up here and there. He will be a new face.
    And shop daddy Adam has been in way more videos latey
    And obviously, Jimmy. Who people have wanted more of since forever.

    • @ply61
      @ply61 7 месяцев назад +2

      I REALLY hope Junkyard Digs keeps independent for a long time

    • @osvaldovidela6466
      @osvaldovidela6466 7 месяцев назад +3

      @@ply61 I agree, Kevin is authentic with his content to be honest, wouldn't want to see him involved with Donut nowadays like full time.

  • @rickintexas1584
    @rickintexas1584 6 месяцев назад +1

    I stopped watching Donut when everyone was trying to be like Pumphrey. Pumphrey is annoying.

  • @jogalong
    @jogalong 7 месяцев назад +4

    Just dont sell the channel if you dont want to be replaced by idiots.

    • @LukesCarTalk
      @LukesCarTalk  7 месяцев назад +1

      Yeah that is a good point

    • @someperson7
      @someperson7 7 месяцев назад +2

      Yah but the former owners probably don't care. I'd imagine building up and cashing in was their plan the whole time. Which is why it's always critical to negotiate for equity. That way when they sell you reap the rewards. It really sounds like some people got left behind. But J& J's contributions were definitely significant enough to have merited stock. Which isn't to say they haven't benefited, it's just to say if you don't pay your players they go free agent.

  • @Hassanw9
    @Hassanw9 6 месяцев назад +1

    The fact that jobe and jeremiah have gotten past 800k and not posted a clip yet speaks volume

  • @belialofeden
    @belialofeden 6 месяцев назад +2

    They been shilling Chinese cars too. Get that shit outta here

  • @aquaxbat
    @aquaxbat 6 месяцев назад +1

    1:35 the second clip “I wasn’t happy, no matter how much money I made” is not about donut. It’s about his career in biochemical engineering. Be honest.

    • @titicaca.
      @titicaca. 6 месяцев назад

      yeah this is just clickbaity trash, as expected

  • @28636
    @28636 7 месяцев назад +4

    First, good content bro

  • @olov244
    @olov244 6 месяцев назад +1

    all these shows get worse when they get bigger. for some reason people watch it more though. mighty car mods, cleatus, vice grip - all were better when they were just some guys in a driveway

  • @ToreDL87
    @ToreDL87 5 месяцев назад +1

    I think the lesson we can all learn from stuff like this is Corp takeovers just don't mesh with social media entertainment creators.
    MCM even commented on another ex-Donut guy's video on the same issue, saying that's exactly why they decided to stay as independent as they could.
    Sorry you had to leave, I've subbed, I sincerely wish you the best and will keep an eye out.

  • @sarkaranish
    @sarkaranish 6 месяцев назад

    I remember watching them 6-7 years ago when they were a much smaller brand, but was still incredibly high quality. I loved their old videos and their deep dives into the history of cars, while being polished and fun to watch. I remember watching them at 300k subs and it was so cool watching them grow. James cried when they hit 1 million subs.
    And then it slowly turned to slop. Sad :(

  • @edd2184
    @edd2184 6 месяцев назад

    Hoonigan, CarWow, Car Throttle, and now Donut Media are all going to learn the same lesson.
    Once a corporation buys them and starts changing the content. While the original host walk away. Is never a winning format.
    When the host leave the subscribers leave...

  • @ra0929
    @ra0929 6 месяцев назад +1

    I've subscribed to both. But I haven't watched donut videos at the rate I used to. Looking forward to seeing what BigTime has to offer.

  • @TMJK22
    @TMJK22 6 месяцев назад

    Quick, easy and clear video. Refreshing and unexpected from such a, relatively, small account! For now…. Keep going bro!!

  • @32BitEko
    @32BitEko 6 месяцев назад +1

    what is clip 3:02 from ?

    • @LukesCarTalk
      @LukesCarTalk  6 месяцев назад +1

      Donut media - we built a jet powered car for Mr beast

    • @32BitEko
      @32BitEko 6 месяцев назад

      @@LukesCarTalk Thank you kind sir

    • @LukesCarTalk
      @LukesCarTalk  6 месяцев назад

      @@32BitEko Of course

  • @dustborn84
    @dustborn84 6 месяцев назад +1

    Honestly, I binged all of donuts UP TO SPEED content. I wish they would bring it back.

  • @blackmancer
    @blackmancer 6 месяцев назад +1

    It's just how these things evolve.

  • @ExtremeDailyDrivers
    @ExtremeDailyDrivers 6 месяцев назад

    Big Time almost has a million subs, so I definitely think there will be a shift. We'll see the audience is big enough to support both channels.

  • @heavenlanes5598
    @heavenlanes5598 6 месяцев назад +1

    This is happening to Donut and I never knew? I joined the Donut bandwagon when I started watching their Up to Speed episodes and eventually subscribed for more, and now... They became stale since the abudance of Money Pit-style videos in my notifications. I'm sure they can still be saved before the timer goes off.