100 Years of Pageant Makeup | Allure

From the natural looks of early beauty pageants in the 1920s and the thick brows and red lips of 1940s pageants, to the high drama pageant makeup of the 1980s and the shimmery, glossy 2000s looks, take a look back at the last century of beauty pageant makeup.
Makeup Artist: Yuui Vision
Hair Stylist: Melissa Formica

Stylist: Chasidy C. Billups
Wardrobe Credits:
1920s
Dress - Haus Alkire; Shoes - Gray Matters; Gloves - Wing & Weft; Necklace & Tiara - Abracadabra NYC
1930s
Dress - KES; Shoes - Gray Matters; Hosiery - Wolford; Gloves - Wing & Weft; Tiara Abracadabra NYC
1940s
Vintage Swimsuit - Early Halloween; Shoes - Mercedes Castillo; Jeweled Hairpiece - Erickson Beamon; Hosiery - Wolford; Earrings - DECADE Vintage; Scepter - Abracadabra NYC
1950s
Gown - Christian Siriano; Earrings - Erickson Beamon; Gloves Wing & Weft; Tiara - Abracadabra NYC; Shoes - Mercedes Castillo
1960s
Vintage Swimsuit - Early Halloween, Shoes - Mercedes Castillo; Necklace - R.J. Graziano; Tiara - Abracadabra NYC
1970s
Double Layered Dress - Lacausa; Shoes - Pedro Garcia; Earrings - Erickson Beamon; Pendant - Erickson Beamon; Tiara - Abracadabra NYC
1980s
Gown - Christian Siriano; Gloves - Wing & Weft; Earrings - Erickson Beamon; Tiara - Abracadabra NYC
1990s
Dress - Samuji; Earrings - Erickson Beamon; Shoes - Mercedes Castillo; Tiara - Abracadabra NYC
2000s
Top - Lacausa; Bottom - Samuji; Shoes - Mercedes Castillo; Earrings - Erickson Beamon; Tiara - Abracadabra NYC
2010s
Dress - Milly; Shoes - Mercedes Castillo; Earrings - Erickson Beamon; Tiara - Abracadabra NYC
Still haven’t subscribed to Allure on RUclips? ►► bit.ly/AllureRUclipsSub
ABOUT ALLURE
The best daily makeup tips, skin-care advice, hair tutorials, product reviews, and videos from beauty experts.
100 Years of Pageant Makeup | Allure

[@99txgh]

"More is more" is definitely the best way to describe the 80s

[@safasuhail321]

The 80's makeup basically made women look like clowns😁😂😁

[@xxcrazydaisyxx6187]

alisha but even though it was really ugly that was considered pretty and fashionable which is surprising but I guess that was the style

[@marianamendes5192]

I absolutely love the 80s style is so creative and fun. Colorful.

[@CroixdeLorraine]

@@marianamendes5192 I agree!!
So much better than the boring, beige and brown, no makeup 70's!!!😏😏✝️⚜️

[@birdlover7875]

Yea. Like a "look at me" in a a bad way

[@nycgigi4909]

*2019: spray tans on 4 year olds and fake eyelashes*

[@classyxcat4953]

2030: *kids looking more orange than sebastian bails in the orange and blueberry couple with Jeans and hoodies because "I'm not like other girls"*

[@weirdchick2748]

curlyheadcc true dat

[@izzy7951]

Lol

[@geeswithane7yrago303]

@@classyxcat4953 found the toddler boomber

[@butlol2140]

@@classyxcat4953 don't you mean Sebastian BaIls do you see it

[@hop7295]

Everyone's all happy and smiling then we got the 80's girl having a breakdown

[@i_think_my_dad_is_still_in8184]

I feel so honored to be the first reply.

[@hi-zt3dz]

I feel so honoured to be the second reply

[@kheanlh5209]

Should I reply as the third honore lol

[@neharika4891]

I feel so honoured to be the fourth reply.

[@kristaclark447]

When mascara wasn't waterproof.

[@manishajindal8628]

*1960*
Designer: How short do you want your dress to be?
Pageant: Yes

[@sridevigunampally6132]

Manisha Jindal so true

[@GlacierGalx3]

It’s a bathing suit I think

[@beetrootsoup3130]

Also designer: How big should your mole be?
Pageant: *YES*

[@kireicha9432]

oK bUT all the ladies here were absolutely stunning

[@ivys1023]

Army

[@sahara7426]

Ayyy Army

[@user-dz4sy8pe2g]

Army!!

[@valdelacosta5729]

ARMYYYYY

[@shantilatahansdah8296]

Armyyyy

[@sydneydaum9204]

It's kind of interesting how through out the decades we keep seesawing between bold and natural looks

[@rosevelasquez9110]

who else was paying more attention to the dresses than the makeup

[@gotanygrapes6886]

Rose Velasquez me

[@YouGetThePicture_08]

Me

[@chloem6625]

Me

[@sasageyoismyname8615]

Me

[@micahalejano1851]

I thought it was all about it.

[@issamissa902]

50s girl is so purrteyyy

[@snitchinkitty2421]

chocolate thun-da what anime is ur picture from

[@giusio9114]

She looked a little like Nia xD

[@MariaRamirez-co6qc]

Mattegiu - Potterhead yassss dance mom fans (I think)

[@hayleebennett6596]

chocolate thun-da you mean the one black one. Lol I hate when white people try to make themselves feel better because they know that black wasn't considered pretty at all.

[@xoxrebelxox571]

KnittingGoAt ' she was and her dress was amazing but her makeup did not match

[@morganstockberger9207]

My favorites in order:
1. 1920's. I love how they judged.
2. 1930's. Simple.
3. 1980's. Simple, yet poofy.
4. 1950's. IT'S SO FLUFFY!

[@holyexperience1976]

5. '60s lady needed a longer dress....at least to the knees....

[@mishelkolomensky7920]

1990 was sooo pretty !!!

[@aishwaryanarangikar5501]

Ozge Turkan Azra Akin won Miss world in 2002 not in 90's.

[@Alecexo]

Aishwarya Narangikar what?

[@joegoldb1erg]

Mishel Kolomensky yeah it was

[@xoxotoast6995]

I agree

[@elmonte4113]

the 80’s girl is me when I haven’t studied and I have exactly 100000 things to do in the matter of 10 minutes

[@lonelyjokers4]

Did anyone notice that the 1960's girl had on shoes that were waaaay too big for her.

[@imnotmadi9777]

Hippie stuff

[@nikriley610]

And her beauty mark was gone when they zoomed in. WTF??

[@imnotmadi9777]

+Keesh Riley lol

[@cam.eronjames]

lonelyjokers 4 lol ya

[@uhleeruh6908]

lonelyjokers 4 yeah and the dress....is a little.....short

[@lilyjaboh]

I love the 1920s. The way they emphasize on natural beauty and I just love the look on the girl, especially the colour of that dress and her hair. And shouldnt the pencil thin eyebrows be in 1920s as well? Because of the silent films and pictures of silent actresses I've seen. Correct me if Im wrong.

[@Ziaberry]

Probably not, because they used makeup to draw in the thin eyebrows so you could actually see it, and even though women began wearing makeup in the '20s, it was still harshly condemned. It was more acceptable for actresses to wear it, but for the rest of women, they were really looked down upon by most of society and they faced a lot of backlash. Pageants featured more upper class, "refined" women who stuck to the tradition of keeping a clean face. Sorry for the rant lol, I'm just a huge history nerd

[@eden5822]

peachy wavy same

[@mandypandy111ify]

They should have been thinner, yes, but not quite that extreme.

[@dilipsaha4732]

I like 40's makeup more , dark brows and dark lips is something that I do for every single outfit

[@mariavictoriasalita2908]

@@Ziaberry why, history is an awesome subject to talk about. But honestly, I just love that look the best for this topic video. Pencil drawn eyebrows were 1920s alright but it must've existed in the 1900 or 1910s. By the way, when did Charlie Chaplin, his leading lady Edna, Clara Bowman and Mary Pickford become movie stars and popular?

[@carolynd1055]

It what have been so hilarious if for 2000 or 2010 a toddler came outweigh like 10 layers of makeup on

[@valeriem6187]

That's 1950s gown tho...

[@kidist9764]

Valerie H Ik it was absolutely lovely

[@alicereed202]

^

[@badbich434]

Valerie H i dont like

[@maynathor7351]

It's kind of cinderella Audrey Hepburnish

[@joegoldb1erg]

Valerie H it was pretty cute

[@megha5476]

I thought this was BuzzFeed. But then I realized that the make up was actually good.

[@aysha3136]

Megha Varsha 148 damn true

[@devverma8891]

Somebody is spitting fiiirrreeee 😂😂😂

[@toxicstarbot6701]

Megha Varsha 148 OOOOOOOHHHHHHHHHHHHHHH

[@midnightwarriors9786]

I WOULD DIE IF BUZZFEED MADE A COMEBACK ON THIS

[@devar3417]

Megha Varsha 148 OOOOOHHHH

[@musicbykris7]

I read pregnant makeup
update: it's a year later and it turns out i actually needed glasses cuz of my bad eyesight ahaH

[@asenathjacob819]

Kawarii same.

[@emilyburrows2490]

Kawarii so smart I’m impressed

[@aspen8434]

same

[@sal3mmonst3rtruck]

Kawarii SAME THOOOOO

[@isaisisx]

Same

[@Alecexo]

This makes me want to watch Ms.Congeniality

[@Alecexo]

W

[@stormcall8860]

Omg I love those movies xD

[@gaiaformentin7394]

ITS FAN FAVOURITE

[@greek8865]

softnpeachyg IS THAT AN RPDR REFERENCE

[@gaiaformentin7394]

alex OF COURSE IT IS, OHHHH HOOOONEEEEYYYYYYY

[@ms.blooddiamond3857]

Loved 80s chick. She got into it

[@theAshokseema]

1980's girl is so funny......I like her expression...

[@80snewwavemusic-synthpostp80]

80s again is awesome! :)

[@diamondsandpearls7213]

Viktor Zittergold agree

[@allisonmatzdorff8351]

Viktor Zittergold that dress was pretty but I'm not sure about the makeup

[@dalicebrown2884]

Allison Matzdorff Yeah.. So true

[@GiselleOMG1]

the 80's was always amazing. idk why people hate on it lol they don't realize we now live in a generation with trashy kids, horrible music and much more inappropriate clothes and normalizing it. lmao id say 2010's was the worst out of all of them fashion and trend wise.

[@hib4088]

Viktor Zittergold 80's and 90's were the best decades of all time.

[@bobrossestitaniumwhitepaint]

That 1950’s dress was gorgeous!

[@songbird377]

I agree! My fav

[@insertusername4079]

IKR both the model and dress was beautiful

[@aye3781]

The 50: and the 60s were soooo adorable

[@IceQueen975]

Whoever was the 80s girl was awesome. she really got into it!

[@margaretmiller8672]

haha the 80's hair should have been way bigger

[@seventiesteen8131]

Margaret Riney all 80s hairstyles are not supposed to be big

[@uhleeruh6908]

Margaret Riney yes

[@honeystly_disgusting6393]

Seventies Teen no, not all, but the trend was big.. so it had to be big in the video

[@Phoenix-uy7nm]

hold on let me crack open an 80's era high school year book ..... yep. Almost all the girls have big hair. The guys too!

[@shannonhewins]

@@seventiesteen8131 r/whoosh

[@robertstanley9633]

As a pageant enthusiast, I really appreciated and enjoyed this video. 80s were my personal favorite. Not so much the makeup but the gown. 80s were all about the theatrical gowns with the big bows and peplum covered in metallic silk fabric. Pageant dresses in the 80s showed a lot of personality.

[@mariavictoriasalita2908]

Reminds me of my first Barbie dolls when I was a kid growing up in the 80s.

[@cyberwolf5978]

The 80s has a place in my heart forever

[@holyexperience1976]

I spent more of my childhood in the 80's than 70's. Oh well, I missed the polyester pants. Not! 😂😂😂😂😂
But seriously, I did not realize it then, neons being so huuuuuge!
My most fave neons are yellow and lime. I used to be into neon pink, but now am finicky about it, it all depends.
Then the 90's and hallograms on tees.

[@seajay_0988]

The black girl was the most stunning. I was blown away by how perfect she always looked

[@hatsunereeeeeku]

I wish I was as pretty as these people.

[@hadasasultan2958]

Person hey everyone’s beautiful, you just can’t see yourself from others eyes .

[@kristydavis7894]

Person exactly

[@isaisisx]

Same

[@briana9587]

i relate

[@awesomeirlable]

1) workout
2) plastic surgery
3) cosmetics
You’re not ugly, you’re just broke

[@carolinesa91]

The 1930s makeup is wrong. Dark eyeshadows were popular on the previous decade. In the 30s the make up was toned down, with thin eyebrows, mascara and red lipstick. Darker shades were more popular in the 20s than in the 30s, specially due to improvements on the quality of movies.

[@carolinesa91]

Mary Trancy I am not saying the 1920s should be looking like flappers, I am questioning the beauty pageants of the 1930s having a typical flapper look. Just google Miss America in some random year and you will see they generally wear red lipstick and almost no eyeshadow.
Here is an example:
Miss America in 1935 - pinterest.com/pin/462393086712178449/?source_app=android

[@jacquelynmiller4714]

Mary Trancy the trendy makeup for every woman, not just flappers, in the 20s was dark eyes and lips.

[@jacquelynmiller4714]

The pageant makeup of the 20s was much lighter than typical 20s makeup, so the video was pretty accurate there. But the 30s makeup in this video is too dark.

[@victoriavyse7762]

I just got done studying about this in my women’s history class. They made Miss America around the 1920s and The look was to be natural and to be the perfect housewife. It was to try to counteract the flapper movement

[@carolinesa91]

Victoria Vyse I am not saying the 1920s is wrong. I am questioning why the 1930s looks like a flapper.

[@Handlehandlehandlehanfle]

The 50s dress is beautiful!!!!!!!

[@aimenkhan368]

20’s was the best; all natural beauty all the way!!!

[@mariavictoriasalita2908]

Mine too.

[@adeleaslan8182]

1920s: the natural look
Me, looking at the toddlers that look like dolls: well we’re way past that

[@kamleshrani3309]

I love the 1950s dress
Wow! Love!

[@SonoNariFiorewithGrace]

I loved the 80s queen makeup the most!

[@lauren8496]

My favorite is the 80's OBVIOUSLY!!!

[@Roy-gj1ph]

The model in 1950's and 1990's is so beautiful.Especially her eyes.

[@margoisenberg1990]

I thought it said 100 years of pregnant makeup... wtf

[@jithenson6807]

Margo Isenberg same😂😂😭😭😭

[@ciarawalker4374]

Margo Isenberg I watched half way through still thinking it was pregnant makeup like wtf? Then I realised it was pageant makeup 😂😂😂

[@sasageyoismyname8615]

I thought that for the whole entire video

[@destroyersrubies_]

And you clicked it?

[@sasageyoismyname8615]

Bleachy Neechy Apparently, yes

[@marwaqoura7804]

The 80's dress is so awesome

[@bolshet.8880]

1950's is so pretty and elegant! ❤

[@Jessica.000]

My favorite is the 90's look❤

[@oldfashiondragon]

I love these makeup time lines

[@gerardbutnotway1258]

1950s girl looks like Cinderella, I love her ❤

[@velveteen._.rabbit]

1950's was my favorite. That dress is my everythingggg

[@ML-nb3ct]

Wonder if they’ll do one on jewelry next

[@gurdeeshkaur3629]

Mary L then what.....why we'll wonder this 😑😑😑

[@tieflung]

Loving the 80s

[@hello-oc4rq]

I love love LOVE these 100 years series

[@ttcfanttcfan9708]

They where and are all so beautiful

[@vanitykinder3556]

I think 20's and 30's are mixed

[@zazamonster-vf3zd]

No one:
Literally no one:
Soft and bright: *wears black*

[@eli0613]

The crowns were absolutely stunning

[@idkgoaway4286]

The first one the girl was so beautiful and the outfit!! The crown is so big and goes good with it it was lovely!

[@danikahour8145]

I love the 40s!

[@slurpiegames]

I personally love the 1920s and 30s look

[@fiyufii8160]

I personally hate the 1920s one because it seems to have the wrong silhouette

[@marianamendes5192]

As always I love the 50s so glamorous! Love 80s creativity.

[@sofiiiyaaa8437]

They all are....sooo beautiful ♡

[@Dragonflyathena]

I love this series of videos you've been making and how diverse the model's ethnicities have been- would you consider showing more diversity of size in your models, in keeping with the body positivity you preach? Please? 🙏🏽 I want to see the real spectrum of beautiful sizes. ❤️

[@RickyChen]

bigger models wouldnt have been in beauty pageants like this though

[@Dragonflyathena]

But this is supposed to demonstrate the makeup and hair, so you can do that on any body type. And a lot of beauty contestents period appropriate would have been less waif-like. Body ideal shifted were just super biased to skinny now.

[@RickyChen]

models were probably selectively picked. being thin was the thing in 1920s, so they chose a waif model, so on. it would be cool to see more body types, but for accuracy id like to see what the ideal body shape of that era was.

[@athenaatkinson6074]

Damaging fat is not beautiful. It just isn’t. Are you going to tell me anorexic is beautiful? For a time when people seem to not care about appearances - you sure love to compliment with words like ‘beautiful’ and ‘gorgeous’.

[@Dragonflyathena]

There is a huge range of body types and body fat percentages that are healthy- and beautiful. You just seem hateful and judgemental which is sad. I ask for something more diverse than a size two and you counter by calling that fat and in-beautiful? That's a pretty ugly works view if you ask me.

[@Bluebear621]

80s please come back 💔💔

[@janetiestuz5612]

Miauz Rowbrina I know me too 😭😭😭

[@hailey1226]

why

[@aprilcsutorossteffen4164]

The 1950s dress is gorgeous!

[@adelinadiaz9329]

Third woman is gorgeous! I NEED her brows 💕

[@hockhonggoh1445]

Who else came for the thumbnail?

[@Av-fn4ol]

100 years of school uniforms please!! 🙏🙏🙏🙏

[@victoriasharpe1661]

The 1990s and 2010 models are stunning, with or without makeup ❤️

[@venus5553]

They are all so pretty

[@hadianaveed614]

My favorite was 1950s one

[@isabella9025]

it bothers me that they focus on one or two details and let the rest fall away. The hair is wrong on most, the clothing is SUPER inaccurate. These get worse about that stuff everytime.

[@luna.62]

it's because it's about the pageant makeup, not the outfits or hair.

[@theab3957]

@@luna.62 Then they should have just shown the face. They set themselves up for destruction

[@264aub]

That 1930s crown and 1950s dress were absolutely gorgeous

[@hht6676]

Proud 90's kid 😍, she was stunning

[@mattellazar2264]

1980s. I just love her. She looks like Maria, Miss Universe Thailand 2017.

[@sexymonster7667]

If you ask me, I think pageants before look so much classier and prettier than the ones now.

[@kiaraclarke29]

I really loved the 90's look. I would defo wear that!

[@renedugan8786]

80's was my favorite!!

[@jungshook414]

at first i thought i was listening to cypher 4 lol

[@zazouz7445]

jungshook lmaooooooo i thought too

[@arbellasarkissian7516]

I like the 60s and 70s

[@sslvn]

i love natural and elegant look❤️

[@peterpiper4418]

They are all so beautifulll 😍

[@kirsjinnir1705]

The 1980s girl scared me.

[@danielalvarado9019]

S{: I loved it. Not sure why but I did.

[@karenludgero1]

**music**
The music is good ^-^

[@tracymartel2453]

1920 and 1960 are so pretty!

[@nashitazf4919]

I just ♡ natural looks

[@gabrielapaz5220]

Do 100 years of Lipstick!

[@felicitynelson6855]

Gabriela paz camacho they already did that

[@gabrielapaz5220]

Felicity Nelson oops! Sorry!

[@aminadadanovic9844]

1920s are best. I love how they skipped the makeup and appreciated natural beauty.

[@randomjellyfish]

I love pink and cream,soft and bright

[@candicoated2001]

#BringBackthe1910s
Edit: Not physically you idiots, I want the fashion back. This not about racism or sexism it's about wanting the fashion from that era back in to the videos.I don't understand why you have to make everything about racism and sexism. If this was an accurate 100 years video it would include the 1910s.

[@LucyintheSkyWDs]

Janelle Northcut ikr? The first half of last century was just so elegant... I wish we would bring it back somehow

[@candicoated2001]

Ana Carolina Not physically, I mean include it in the videos. It's not 2020 yet. And if we start from the 20s that's technically 97 years.

[@dianaram.c.1992]

Janelle Northcut ok let's bring horrible work hours and possible child slavery 👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿

[@candicoated2001]

Sophia Marie Why must you make everything about racism. If that's the case peopke were racist in each decade like it or not. I don't want the physical 1910 I want the fashion from the decade shown back into the videos

[@candicoated2001]

AndyBlackislife 5ever Not physically!

[@chronically_eepy]

i wanna chop it up and make guacaMOLE with it

[@thegreatsardini1992]

Looolll 😂😂

[@desireebradfield4485]

I said that out loud in an Austin Powers voice 😂😂

[@shay2396]

Desiree Bradfield omg I watched Austin powers a few nights ago😂😂

[@desireebradfield4485]

Ranefeather OMG SAME 😂😂 now I can't stop laughing😂

[@ieatgarbage4216]

heheheheh

[@iAmMadeOfSoup]

All are beautiful

[@kaylajones7599]

In love with this! I'm doing a series of Pageant looks from the past inspired by this video on Instagram!

[@AM-dl4so]

The 70's was so pretty

[@ss_1637]

1920 is how the pageants should actually be. It's all about your natural beauty, not 50 layers of makeup.

[@ReplyGuy22345]

So_ya.Gurlll 5623 that is natural pageants. Glam pageants require heavy makeup.

[@abbyhayman5843]

I do pageants and I love them. There are lots of natural pageants out there, not all of them are super glam. I love the pageants with glam and interview! Miss America and Miss USA, along with Miss Universe, all choose a spokesmodel and intelligent young woman who has a great interview. Many of the girls I’ve competed with are really sweet and smart. ♥️

[@averylynn9797]

Actually, makeup is like clothes, there should be no social norm to it, it’s just whatever personally you are comfortable with, some like it, some don’t

[@candytart5178]

Lol

[@noemiarmas5773]

colors are So pretty

[@Sky-ri7pz]

Old is gold! But new makeup also good!🤗

[@teap0t462]

I think the 1980's were the best
What was you Favorite?
Comment!!

[@thegreatsardini1992]

Mcdonals? Because I'm lovin' it 👐👐

[@Kenny-yb2ok]

Lol 😂

[@thegreatsardini1992]

😂😂

[@lukecleary1357]

I
.

[@seydk]

The 1950's dress is sooo nice 😍😍😍

[@bitchwitch48]

I have been watching all these kind of videos and i can really say that only 50's fashion was on point.

[@X_scarlet_x1]

They all looked stunning but I don’t believe in beauty pageants

[@valeriatorrejon2224]

1990 looks like shakira 🤔

[@valeriatorrejon2224]

Malisha Gavali thank you 😳

[@ahiggs660]

They’re so pretty😫

[@meriam832]

Omg the girl with the mole next to her eye is absolutely stunning

[@lalinmoonlight710]

ya know i've been watching alot of "100 years of..." and i've noticed that 80's are...