Decision-making: strategies and tools for successful decision analysis

An immersive and all-embracing guide through decision-making. From the 7 steps of the decision making process, to its disruptive elements and best tools for successful decision analysis.
In this 11th lesson of my digital marketing course, you’ll learn what decision-making framework is and the difference between problem management, decision analysis and risk management.
You will be able to calculate risk probabilities with basic formulas and carry out the 7 steps of the decision-making process. After exploring the rational approach, you will immerse yourself in heuristics and understand decision-making disruptive elements.
In particular, I will show you the role of emotions and how they influence human psyche.
At the end, I’ll explain the tools for better decision-making: the six thinking hats, decision tree, decision matrix and pros and cons list.
Table of contents:
1:34 - Defining decision-making;
2:37 - Defining decision analysis;
4:16 - The 7 steps of the decision-making process;
8:03 - Defining problem management;
9:07 - Defining risk management;
15:52 - Heuristic decision-making;
17:44 - The theory of prospect;
23:03 - The affect heuristic and the Asian disease problem;
24:58 - The endowment effect;
26:15 - Beliefs bias in decision-making;
30:00 - The bounded (or limited) rationality;
31:10 - The six thinking hats;
32:52 - The decision tree;
33:22 - The decision matrix;
36:07 - The decisional balance sheet.
#AlbertoCarniel #DecisionMaking
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
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