Lean canvas: start and market a business fast (Template)

If you start a business with limited resources, you should monetize fast before running out of cash. So, ditch the business plan and learn how to exploit the lean canvas and lean startup methodology!
From the major reasons of startup failure to the successful case study of Zappos, I’ll bring you through the lean startup and its fundamental concept: the minimum viable product (MVP).
You’ll learn how to apply this methodology and craft a powerful validation tool called the lean canvas. You’ll understand how to start and market your business fast and eventually pivot before depleting all of your resources.
I’m going to teach you the difference between the lean canvas and the business model canvas and how to use the latter to communicate with your business stakeholders.
You’ll also get a deep understanding on how to do a pilot experiment and how to use a build-measure-learn feedback loop and split testing to support the implementation of a lean canvas in your marketing strategy.
Table of contents:
0:58 - The business model is obsolete;
1:50 - Top reasons why a startup fails;
2:28 - The lean startup methodology;
3:44 - Defining the minimum viable product (MVP);
5:47 - How to use a lean canvas;
11:32 - What a business model canvas is;
12:10 - Differences between lean canvas and business model canvas;
13:18 - The pilot test;
13:38 - The build-measure-learn feedback loop;
14:49 - How to use a split test (or A/B test).
#AlbertoCarniel #LeanCanvas #LeanStartup
Useful links:
Related blog article: bit.ly/3bioXAO
Lean canvas template: bit.ly/2UwflfB
Business model canvas template: bit.ly/2Owys5p
Market segmentation: • Market segmentation - ...
Book a consultancy: bit.ly/BookAConsultancy
Reach out on Social Media:
Subscribe to my RUclips channel: bit.ly/AlbertoCarnielYT
Connect with me on LinkedIn: / albertocarniel
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
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Book a consultancy: bit.ly/BookAConsultancy