What marketing is and how to do it (full guide through)

In this video you will learn what marketing means and what the differences between traditional and digital marketing are. I’ve prepared for you an example of a marketing system and a digital marketing funnel.
You’ll understand the fundamental terms to navigate the marketing world independently: definition of market, industry, demand, prospect and many others.
I go through the worst 3 mistakes that managers and entrepreneurs make when they start a business and finally, I show you what the general guidelines of marketing are and how they have evolved over time: from the production approach to holistic marketing.
Table of contents:
0:52 - What marketing means;
1:56 - Definition of demand;
3:40 - Definition of market;
5:10 - Example of marketing system;
5:50 - Difference between traditional and digital marketing, and funnel example;
8:28 - The value ladder;
8:52 - The worst 3 mistakes in marketing when you start a business;
10:28 - The production concept;
11:12 - The product concept;
11:58 - The selling concept;
12:32 - The marketing concept;
13:43 - The holistic marketing model;
14:15 - Relationship marketing;
16:17 - Integrated marketing;
19:46 - Internal marketing;
20:16 - Performance marketing.
#AlbertoCarniel #MarketingEvolution
Useful links:
Related blog article: bit.ly/2rYNCsf
Book a consultancy: bit.ly/BookAConsultancy
Reach out on Social Media:
Subscribe to my RUclips channel: bit.ly/AlbertoCarnielYT
Connect with me on LinkedIn: / albertocarniel
____________________
I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
Book a free talk: bit.ly/Bookatalk
Book a consultancy: bit.ly/BookAConsultancy