How to create Schema markups in JSON-LD (Advanced)

What’s the difference between Schema markups and rich snippets? How can you create custom JSON-LD Schemas?
In this 15th digital marketing lesson, I’ll show you exactly what Schema markups and rich snippets are and why you need them for your SEO.
In addition, I’ve shared with you the SEO tools I use to generate Schema markups for free. Specifically, I’ve differentiated the tools to use when you have access as an editor to a website versus when you don’t.
Ultimately, you will get a deep understanding of schema.org and JSON-LD syntax. You will learn how to navigate Schema structured data reference pages to create custom JSON-LD snippets.
In the final workshop, I use NotePad and schema.org to create a custom Organization markup. If you have a Mac, you can use TextEdit instead.
Can’t wait to see your custom JSON-LD Schema markups in the comments below!
Table of contents:
0:51 - What Schema markups are;
3:41 - What rich snippets (or rich results) are;
7:02 - Free tools to generate free Schema markups;
9:06 - How to use schema.org;
15:40 - Understanding the syntax of JSON-LD;
18:15 - How to create custom structured data with JSON-LD (workshop).
#AlbertoCarniel #SchemaMarkups #JSONLD
Useful links:
Related blog article: bit.ly/38iPVXR
Book a consultancy: bit.ly/BookAConsultancy
Useful tools mentioned in the video:
Schema Markup Generator (JSON-LD) : bit.ly/2NQQ2R4
Structured Data Markup Helper: bit.ly/2YPJGaJ
Data Highlighter: bit.ly/3dNMNnS
Structured Data Testing Tool: bit.ly/31z7IIZ
Reach out on Social Media:
Subscribe to my RUclips channel: bit.ly/AlbertoCarnielYT
Connect with me on LinkedIn: / albertocarniel
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
Book a free talk: bit.ly/Bookatalk
Book a consultancy: bit.ly/BookAConsultancy