How to Use Schema.org to Create and Add Structured Data to Your Website

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  • Опубликовано: 2 окт 2024

Комментарии • 219

  • @anchalsharma819
    @anchalsharma819 4 года назад +16

    I didn't find much helpful as it doesn't tell how to practically implement (with a live example). BUT, it solved one of my big question that we can add it with GTM! So a big thanks to you to answer my query.. As a suggestion, please if you can make a step by step tutorial for how to add schema taking an example and doing it A-Z in the video. Thanks..

  • @VegardHeggelund
    @VegardHeggelund 4 года назад +2

    Thanks a lot! This is the best tutorial I've seen when it comes to schema and SEO. Well done.

  • @BilalA42
    @BilalA42 4 года назад +2

    Very detailed and to the point video. Super helpful. Thankyou SMA Marketing for all the help and hard work you guys put in the making of this video. Cheers.

  • @christopherderrell7550
    @christopherderrell7550 5 лет назад +1

    If you had a course, I'd take it. Halfway through, great video.

    • @smamarketing
      @smamarketing  5 лет назад +1

      Its in the works:) Thank man! (ps i'll make it short)

  • @funnyvines1869
    @funnyvines1869 5 лет назад +10

    Thank You So Much, Sir

  • @bignokieable
    @bignokieable 5 лет назад +1

    Thanks you. Great simple informative video that was worth its weight in gold. Wow, I couldn't believe how much easier it has made my life getting products approved and not kicked back to me. I was really clueless.

  • @Thomaskocht
    @Thomaskocht 5 лет назад +2

    Great channel. You explained it very well. I will try to improve my Website tomorrow. Thanks!

  • @burhanuddinmetro170
    @burhanuddinmetro170 3 года назад +1

    Ton of actionable insights and value...Thank you sir

  • @FerranFont
    @FerranFont 5 лет назад +1

    Excellent video. Is it possible to have different Schema types in the same site? or even inthe same page? Thanks !

    • @smamarketing
      @smamarketing  5 лет назад

      Yes, You can add multiple schema types to define all the elements you need to mark up on your site.
      You can add them in all one JSON tag or create multiple tags.

  • @seamlesshomeinspection3313
    @seamlesshomeinspection3313 4 года назад +1

    Can someone tell me what I would use for Home Inspector? It says Google doesn't recognize it as a "type" is there a work around for this?

    • @smamarketing
      @smamarketing  4 года назад

      I think it would by "HomeAndConstructionBusiness"
      schema.org/LocalBusiness

  • @mattiabianuccitrainer
    @mattiabianuccitrainer 4 года назад

    Thanks alot! This is as valuable as a webinar 👍

  • @mattmannthree
    @mattmannthree 3 года назад +1

    Really good introduction - many thanks!

  • @DutchDelightsNL
    @DutchDelightsNL 4 года назад +2

    I am new to this,but even I could understand this thank you for the work you helped me a lot! Thnkx again

  • @anandraj1656
    @anandraj1656 5 лет назад +4

    Complete videos.
    Start to end 😍

  • @BeatGrowthMarketing
    @BeatGrowthMarketing 4 года назад

    Dude, great tutorial! Subscribed!

  • @StarshipTroooper
    @StarshipTroooper 5 лет назад +3

    Awesome video - make it way more simple than most online instructional videos

  • @scentsationalwalkswithcame4004
    @scentsationalwalkswithcame4004 4 года назад

    free content is awesome, keep up the good work.

  • @holisticgp
    @holisticgp 5 лет назад +1

    Thank you for the video:) I am using elementor for wordpress and I am not sure where exactly I need paste the markup..

    • @smamarketing
      @smamarketing  5 лет назад

      If you want to add it directly to the page you can past it in any HTML element. There are some other options using plugins but adding directly to the page is easiest.

  • @alettelizwilliams5866
    @alettelizwilliams5866 4 года назад +1

    Thanks for this. Awesome stuff!

  • @hendibrahim2156
    @hendibrahim2156 2 года назад

    Thanks you. Great simple informative video😄

  • @LivingWellZA
    @LivingWellZA 8 месяцев назад

    Very, very helpful video. After searching the whole day, in the end, I found this quality video that describes everything properly. Thank you for such great-quality content in the video.

  • @lisegagnon9293
    @lisegagnon9293 5 лет назад +1

    Thank you very much. Very helpful!

  • @FabricioConstantin
    @FabricioConstantin 3 года назад

    Hi, great video! Where can I found the Search Appearance --> Structured Data report in the new Google Search Console? Thanks.

  • @luisapires
    @luisapires 4 года назад +1

    Amazing, thank you so much!

  • @MrSaaul
    @MrSaaul 11 месяцев назад

    I noticed it is very common to use the Compacted Document Form instead of the Flattened Document Form which is how yoast would have it set up, where the JSON-LD is structured inside an @graph. For example { "@contecxt" : "/.../" , "@graph" : [{...}, {...}] }. Are there any good reasons why one would use one form over the other? I only see examples of Compacted Forms being used on RUclips.

  • @KeithLittle-xs6hh
    @KeithLittle-xs6hh 4 месяца назад

    Pulled together different questions and showed the way. Great tutorial. Thank you!

  • @nicktolentino8250
    @nicktolentino8250 Год назад

    Would this be beneficial to my business website? I do web design, and photography and video. Will it rank my site faster and higher?

  • @Yoursranaji
    @Yoursranaji 5 лет назад

    Hi I followed your video regarding this schema.org on our event website. I created a HTML file on Jsold.com and make sure there is nothing left but still, my website is not updated with it. Can you help me out with this thanks?

  • @outlanderoutlander3998
    @outlanderoutlander3998 5 лет назад +1

    Wow! Awesome tut! I even subscribed to your channel just because of this video! Wow! Thank you!

  • @JamesRuffMedia
    @JamesRuffMedia 4 года назад +2

    Thank you for taking the time to make this very detailed explanation.

  • @ernestmanuofosu
    @ernestmanuofosu 3 года назад +1

    Very helpful and informative. Thanks

  • @h3adsh0t9
    @h3adsh0t9 4 года назад +1

    You're awesome mate!

  • @amakachy998
    @amakachy998 Год назад

    Thanks for explaining in detail. I can easily fix my unstructured data and get my approval as soon as possible.

  • @SJ-gj7mx
    @SJ-gj7mx 5 лет назад +1

    Thank you, do you have a video for Schema mark up in Squarespace?

  • @vanishree.r7499
    @vanishree.r7499 5 лет назад

    Hi sir ,
    I am trying to add the structure data to one of my site -shakesbierre.com/,
    but It's showing some errors , Please help me to fix it

  • @LIFE_ToBeContinued
    @LIFE_ToBeContinued 5 лет назад +1

    Great !!! Best explanation I have yet seen. We are a tour operator. I have some questions. Would you be happy to chat?

    • @smamarketing
      @smamarketing  5 лет назад

      Got your email and will reach out first thing in the morning!

  • @globallimos
    @globallimos 5 лет назад

    Can we consult you for our website. We can pay for it. Thanks you

  • @squarebrackets
    @squarebrackets 4 года назад

    Great video, this is which I search about it

  • @flaviaazevedodegouvea9496
    @flaviaazevedodegouvea9496 5 лет назад +2

    Nossa, estava há meses angustiada por não saber criar e estruturar os dados e, depois de assistir esse tutorial e seguir o passo-a-passo, aprender com os sites indicados pelo amigo, consegui fazer minha primeira estruturação da dados. Muito obrigada pelo incentivo e pela explicação excelente!!! Já virei fã do Canal!!!

  • @nguyenminhhoang3077
    @nguyenminhhoang3077 5 лет назад +1

    Very thorough & helpful. Subbed and 👍

  • @Palestinian100
    @Palestinian100 2 года назад

    Thank god ,and thx alot for this huge amount of info thax for your time :)

  • @jimjennings2430
    @jimjennings2430 4 года назад +1

    Great video - thank you for making it!!

  • @HeirloomReviews
    @HeirloomReviews 4 года назад

    WIX only lets you use JSON and not JSON-LD what is the difference?

    • @smamarketing
      @smamarketing  4 года назад

      JSON-LD is a method for encoding linked data, like structured data.
      JSON has a broader user for sending data from a server or web application.
      You can insert JSON-LD on Wix I believe in the custom html widget.

    • @HeirloomReviews
      @HeirloomReviews 4 года назад

      i tried it wont accept it but i do have a workaround but when i enter it in the mark up tool it tells me i have 4 warnings reviews, aggregate ratings, global code an something else is missing. how do i get this rating? reviews? or the global product codes? and will this affect the page and would be better off without add the SD?

    • @smamarketing
      @smamarketing  4 года назад

      Send me a link to the page and I'll take a look.

    • @HeirloomReviews
      @HeirloomReviews 4 года назад +1

      i have a 1000 pages but heres one im working on that i added the schema code towww.hrseeds.com/long-thin-cayenne-pepper

    • @smamarketing
      @smamarketing  4 года назад

      @@HeirloomReviews Overall it looks good. Those warnings are ones I see a lot. If you have reviews or more pricing info, add it. If not, you can leave it blank.

  • @muhammadalivoice5245
    @muhammadalivoice5245 4 года назад +1

    Dear what can method to use add schema in wordpress or other cms?

    • @smamarketing
      @smamarketing  4 года назад

      There are a few options.
      Directly on the page is best, but you can also use Tag Manger.
      I am finishing up a course that will walk users through the entire process. Will share a link once its up!

  • @mikemorrow-chestnutt6586
    @mikemorrow-chestnutt6586 6 лет назад +1

    Really informative video. I'm looking to add awards for a corporation, any advise or reference JSON-LD I can work from?

  • @gcgoods
    @gcgoods 5 лет назад +1

    Great video... does a great job of summarizing the process. Thanks!

  • @michaelsguitarmusic8466
    @michaelsguitarmusic8466 2 года назад

    This somehow will the code amount explode?

  • @poxer1
    @poxer1 5 лет назад

    Hi SMA Marketing, i have two questions. The first is if you know of a website where i can past the URL of my competitors and I can get their schema code? The second question is about tag manager. As you said, tag manager is one of the easiest ways to implement the code. However, can you tell me what is the best way, according to you? I want the website to be as fast and as properly coded as possible, so i'm looking for the best way, not the easiest way. Thank you so much!

    • @smamarketing
      @smamarketing  5 лет назад

      Hey Ivan, you can out any url into the structured data testing tool and if there is schema, you'll be able to see it and copy the code. search.google.com/structured-data/testing-tool.
      For implementation, if you can add the code directly to the page header that is the best.

  • @smarttecharena743
    @smarttecharena743 6 лет назад +1

    Proper tutorial for schema. Thanks sir

  • @hardikchavada1436
    @hardikchavada1436 5 лет назад

    very helpful video | Thanks :)

  • @maxcohen9639
    @maxcohen9639 6 лет назад +1

    Great video, haven't even finished it yet, but I had to stop show my appreciation. Perfect video good sir.

    • @smamarketing
      @smamarketing  6 лет назад

      Thanks Max, really appreciate it. Let me know if you have any questions.

  • @longislandpetservice
    @longislandpetservice Год назад

    Where in my Wordpress website can I add the schema code so my social media can appear on my Google Business profile

    • @smamarketing
      @smamarketing  Год назад

      You want to add local business or organization markup to you about page and add your social links there. ruclips.net/video/1fqcIAToFO4/видео.html

  • @tvworkshoptravelandeventsasia
    @tvworkshoptravelandeventsasia 5 лет назад

    Hi Guys! Excel list of all the organisation types (the type of business) you can use:
    docs.google.com/spreadsheets/d/13XPvp24ChMxYND7Wfv-VYSfrVFm7d8F8ndah0vxR4e8/edit#gid=0
    Have fun with it!
    Emile Leus

  • @PeggyDiPirro-SEO
    @PeggyDiPirro-SEO 9 месяцев назад

    Great tutorial! Thank you very much

  • @joymandhotra9136
    @joymandhotra9136 5 лет назад +1

    Very insightful. Does it take long for the results to reflect? Also i see nothing on the structured data section on my webmasters having added schema through google tag manager. Appreciate your help :)

    • @smamarketing
      @smamarketing  5 лет назад

      Google moves pretty fast these days, so you should see results in a few days or so. Which version on search console are you using?

    • @joymandhotra9136
      @joymandhotra9136 5 лет назад

      @@smamarketing I switched to the older one

    • @smamarketing
      @smamarketing  5 лет назад

      Great, under Search Appearance > Structured Data. This will show you how many items you have marked up. If don't see anything here, check you code and my sure it validates using search.google.com/structured-data/testing-tool/u/0/

  • @adventure-007
    @adventure-007 5 лет назад +1

    Thank you for your time and work! Question: What is the schema for a business that sells 2 mobile apps from the same website? What should I choose for that?

  • @premicfa8904
    @premicfa8904 5 лет назад +1

    best video for schema

  • @simonsvensson8551
    @simonsvensson8551 5 лет назад

    Great video!

  • @vm.9544
    @vm.9544 5 лет назад +2

    This was absolutely fabulous! Thank you!

  • @rottweiler719
    @rottweiler719 5 лет назад +1

    @SMAMARKETING I tried following the steps on the tutorial, when I tested it using Google Structured Data Testing Tool I got two errors:
    url - The url field is recommended. Please provide a value if available.
    review - The review field is recommended. Please provide a value if available.
    I placed the cursor on each and a part of my code was highlighted but I actually don't know what to do with that

    • @smamarketing
      @smamarketing  5 лет назад

      What's the URL? I'll take a look.

    • @rottweiler719
      @rottweiler719 5 лет назад +1

      ​@@smamarketing Thanks for your reply, I actually kept trying and I got it right just a minute ago, now it has no errors. Here it is: truth-express.com/products/portable-electric-ionic-hairbrush

  • @danvastcareers
    @danvastcareers 3 года назад

    Thanks for video, is possible to work with Laravel framework website? if not how to add schema in laravel framework?

    • @smamarketing
      @smamarketing  3 года назад

      schema.org vocab will work on any platform.

  • @digitalfreelancertales
    @digitalfreelancertales 4 года назад

    Thanks for best video on schema , I want to add schema for my website which is base on medical advice and treatment of diabetes, how i will do schema code for that and how i can add schema code for wp website, please help

  • @findaway7534
    @findaway7534 5 лет назад +1

    Thanks for sharing the video, Ryan. It was great working with you.!

  • @amansahu2333
    @amansahu2333 3 года назад

    How to add review for our clients website

  • @hilde8204
    @hilde8204 Год назад

    Interesting video. How can you add a product markup for over 1000 products at once?

    • @smamarketing
      @smamarketing  Год назад

      WordLift can help you scale this. wordlift.io/ecommerce-seo-service/

  • @bengaisrael3523
    @bengaisrael3523 5 лет назад +1

    Thank you so much for this tut. But I have a question, where do I paste my JSON-LD markup for my woocommerce product website. It is the text editor or inside my product description?

  • @Coco-vf4ql
    @Coco-vf4ql 6 лет назад

    Most useful video about adding schema because you don't just use words like "add" and "fix" by themselves. You use them and show what it means using them.^^
    Question: if I have a page with several things to mark up. Do I put them in the same tag in gtm just by adding the complete code for each underneath or do I create for each schema ( e.g. each image on same page) an extra tag for that page? If I sell products, which cost 5 digit price and don't use a Webshop, only put them online showing them to people we have it. Would you use image or product schema?
    If I use a local business schema that would be an "all pages" tag right? In the local business schema one add a URL, would it be wise to add a website schema too simultaneously for all pages?
    Lots of questions but you said ask in video ;) I just had to start learning about this stuff, so I know very little about usage.

    • @smamarketing
      @smamarketing  6 лет назад

      Great questions!
      So when adding schema you can string it all together using JSON. If you go that route, make sure that you test it.
      Since JSON won't slow your site down, I recommend that you break them up based on purpose. So I break up my tags by Organizational Schema, Blog Schema, Video Schema and so forth.
      Then I can go back and check each tag and how it fires.

  • @ethanr2093
    @ethanr2093 3 года назад

    Does YOAST SEO not automatically apply Schema Markup?

    • @smamarketing
      @smamarketing  2 года назад

      Only some very basic markup. If you want to give the search crawlers more rich information, you'll need to do some extra work.

  • @gurdipsingh9924
    @gurdipsingh9924 5 лет назад +1

    Brilliant and thank you! You deserve a lot more view buddy...

  • @ivan2795
    @ivan2795 4 года назад

    Great vid. Thank you

  • @henrythomas7112
    @henrythomas7112 6 месяцев назад

    Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

  • @SusanWinters
    @SusanWinters 4 года назад

    Should I even spend time on SCHEMA code if they're not going to make it possible to code Product pages without prices?

    • @smamarketing
      @smamarketing  3 года назад +1

      100% The information that you are able to connect to the search engines is extremely powerful. I agree, the requirement for pricing is annoying, but they don't always show it on the SERPs. But one client we added this markup to saw the revenue generated from marked up pages increase more than 500%. You can read more in this case study. simplifiedsearch.net/case-study-the-impact-of-rich-results-on-impressions-clicks-and-organic-traffic/

  • @timrichardson518
    @timrichardson518 3 года назад

    Do I need to add the J-son LD to every page on my site including each of my blog pages?

    • @smamarketing
      @smamarketing  3 года назад

      You only need to add it to the pages you want/need the markup.

  • @starskidcare1394
    @starskidcare1394 11 месяцев назад

    thank you, thank you, thank youi!

  • @taimoor1982
    @taimoor1982 4 года назад

    How to create schama for list data?

  • @jamess5542
    @jamess5542 4 года назад

    How do I add different schema markup on different pages? For instance, the About page may be a 'Person' markup whereas a Company page may be an "Organisation" markup.

    • @smamarketing
      @smamarketing  4 года назад +1

      Hey James, you would create the JSON-LD you want and add it directly to those specific pages. What CMS is your site on?

    • @jamess5542
      @jamess5542 4 года назад

      @@smamarketing I'm using WordPress.

  • @Lulu-kt6gr
    @Lulu-kt6gr 4 года назад

    I have Astra Pro and Elementor Free. Do you know if there’s a reliable (easy, bug-free) Recipe schema for these programs?

  • @irshaadali3848
    @irshaadali3848 6 лет назад +1

    Thanks for the information
    but can you help just by answering on my query and the query is
    I have my photography website hence in which category should i chose in schema.org

    • @smamarketing
      @smamarketing  6 лет назад

      Hey Irshaad, you'll want to start with CreativeWork: schema.org/CreativeWork
      From there, there are a ton of options. In what ways do you want to implement Schema?
      I'd start with organizational and move from there. This is jsonld.com/ has a long of great code you can use.
      Let me know if you have any more questions.

    • @tvworkshoptravelandeventsasia
      @tvworkshoptravelandeventsasia 5 лет назад

      @@smamarketing docs.google.com/spreadsheets/d/13XPvp24ChMxYND7Wfv-VYSfrVFm7d8F8ndah0vxR4e8/edit#gid=0

    • @colbyrhodes2276
      @colbyrhodes2276 5 лет назад

      @@tvworkshoptravelandeventsasia why thank you!!

  • @rvatsan
    @rvatsan 4 года назад

    Great video. Thanks a lot 🙂. I am building a website which talks about a Saint and a historical place. Do we have any schema related to it. Thanks in advance.

  • @yuchin4763
    @yuchin4763 4 года назад

    does anyone know does it work on normal google business site? Izit ok theres an error (dk how to fix)

    • @smamarketing
      @smamarketing  4 года назад

      What do you mean? On Google my Business? In that case no. But any site where you can edit HTML you should be able to insert JSON-LD.

  • @cool...............
    @cool............... 6 лет назад +1

    pal, this is awesome. thanks!

  • @shivendrapratap7527
    @shivendrapratap7527 4 года назад

    Can we implement Rating Schema & FAQ Schema at the same time?

  • @TheSfSunflower
    @TheSfSunflower 2 года назад

    This is great, thank you! But what I don't understand is where you paste the code. Do you go to a specific page on your website, activate the developer mode, and drop it at the top?

  • @jcopiaco
    @jcopiaco 3 года назад

    I wanted to learn how this "People also ask" works and how to include my website. Can schema.org help?

    • @smamarketing
      @smamarketing  3 года назад +1

      So Schema.org doesn't influence this, but I did a video specially on this. You can watch it here. ruclips.net/video/qmPytbNtc48/видео.html

    • @jcopiaco
      @jcopiaco 3 года назад

      @@smamarketing I've watched the video. I wanted to know if there's a code needed to add to my site or just merely adding a question content. Thanks for the video. I need to do some experiments.

    • @smamarketing
      @smamarketing  3 года назад +1

      @@jcopiaco No code needed. Just add the question and answer it to the best of your ability.

    • @jcopiaco
      @jcopiaco 3 года назад

      @@smamarketing Thank you.

  • @yingyang9137
    @yingyang9137 2 года назад

    How long does it take for a professional to implement Schema org?

    • @smamarketing
      @smamarketing  2 года назад

      It took me a month or so to feel really confident.

  • @ursulachirin1095
    @ursulachirin1095 4 года назад

    Really helpful. Tks!

  • @lclayton1330
    @lclayton1330 4 года назад +2

    Great video. Really diving into Schema more, so great start.

  • @deepthiav5278
    @deepthiav5278 4 года назад

    Can we add schemas with different content on different inner pages? For eg:"article" under blog page?

  • @SanjayKumar-lf9ps
    @SanjayKumar-lf9ps 5 лет назад

    Hi Thanks for sharing the simple and easy way to add schema.org. Please let me know we need schema.org for each page of the website or schema.org applied on the whole website.

  • @jigsawjudge7269
    @jigsawjudge7269 5 лет назад +4

    Awesome ... I was searching for a schema tutorial to apply the schema on my site jigsawjudge.com and i got it, Thanks

  • @seo2percoyo987
    @seo2percoyo987 4 года назад +1

    can we use headers and footers plugin to drop the schema code
    thanks for sharing

    • @smamarketing
      @smamarketing  4 года назад

      You can. But you really want to add the code to the pages that code reflexes. For instance, you won't want product schema on every page. Each page should have it's own specific markup.

    • @AnSEOGuy
      @AnSEOGuy 4 года назад

      @@smamarketing I agree with this! Each webpage for itself. :-)

  • @mukeshwarsingh7614
    @mukeshwarsingh7614 6 лет назад +1

    Bookmarked

  • @tucsonarizonarealestate
    @tucsonarizonarealestate 2 года назад

    is this done on just the home page or all pages and blog posts?

  • @hunternova77
    @hunternova77 4 года назад

    wow i was cool until step 2 but from step 3 till 6 this guys is giving so much valuable info. min 13

  • @smartengineer5285
    @smartengineer5285 5 лет назад +1

    Sir how to add microdata or json directly to WordPress post

    • @smamarketing
      @smamarketing  5 лет назад +1

      You can add it directly to the page, using the "text" tab in WordPress or add it to the header.

  • @muhammadzohaib9795
    @muhammadzohaib9795 5 лет назад +1

    amazing

  • @Foodie-Lifestyle
    @Foodie-Lifestyle 5 лет назад +3

    Thank you very much. It's really a helpful tool ...
    I was trying to optimize my website provab.com and luckily found your video, very useful.

  • @ezequielbenitezgastelum6883
    @ezequielbenitezgastelum6883 Год назад

    Traducir idioma español

  • @doxinmotion1614
    @doxinmotion1614 Год назад

    Dude. This video is awesome, thank you!

  • @thetechguy1874
    @thetechguy1874 4 года назад

    Really Helpful