Schema Markup: A Step-By-Step Guide
HTML-код
- Опубликовано: 6 июл 2024
- This video gives a comprehensive rundown of schema markups. We explain, in detail, what are schema markups, why they’re important, the different types of schema markups that are out there, and how you can create and deploy schema markups for your webpages.
00:00 Introduction
0:27 What are Schema Markups
1:10 Importance of Schema Markups
2:23 Different Types of Schema Markups
2:37 Organizational Schema
3:14 Person Schema
3:31 Review, Product, & Offer Schema
3:54 Local Business Schema
4:37 How to Create and Deploy Schema Markups
WHAT ARE SCHEMA MARKUPS
Schemas are a semantic vocabulary of tags that you can add to the HTML code of a page. They help search engine crawlers “read” specific parts of your website and represent them the way you want in the search results. When crawlers read this tag, they know how to represent it in a visual manner on Google SERPs.
WHY ARE SCHEMA MARKUPS IMPORTANT
Schemas can help Google understand who you are and what your page is all about. And that can potentially help you rank better for relevant search queries. Moreover, schemas can help you stand out on Google SERPs. Not only do they look better, from an aesthetic point of view, they also deliver useful information to searchers. In this video, we show you how Food Network uses the “recipe schema markup” to optimize their webpage.
TYPES OF SCHEMA MARKUPS
Schema.org is a huge platform with hundreds of markup types. In this video, we cover a few important schemas like the Organization, Person, Review, Product, Offer, and Local Business Schema Markups.
HOW TO CREATE AND DEPLOY SCHEMA MARKUPS
Creating and implementing schemas becomes much easier if you’re familiar with JSON-LD. You can write the schema yourself in JSON-LD, or you can use tools like Merkle or Google’s Structured Data Markup Helper. In this video, we show you how to use these tools create simple schemas.
However, these generators usually only cover basic markup, so if you want to create schema for anything beyond that, you’ll have to adjust the code yourself. But, we’ve got you covered there, too. This video gives you a detailed walkthrough on how to create a Local Business Schema using JSON-LD, which is worth hanging around for.
We wrap up this video by suggesting how you can practice creating snippets of schemas. Schema Markups might seem scary and advanced, but once you get the hang of it, we’re sure you’ll be deploying them on your website in no time!
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Useful Links
Google My Business: www.google.com/business/
Schema.org: schema.org/
Merkle Schema Markup Generator: technicalseo.com/tools/schema...
Google’s Structured Data Markup Helper: www.google.com/webmasters/mar...
Google’s Structured Data Testing Tool: search.google.com/structured-... 
Наука
Finally, a tutotial that explains SEO schemas in easy to understad terms. Well done
Thank you so much! This has been a challenging concept for me to wrap my head around but I think I have it down now.
thank you, it was easy to understand, you have talent to teach and it wasn't boring
Unbelievably helpful. Thank you so much!
This is so good! Thank you!!
Very clear. thanks!
This isn't aguide. It's a summary!
Hi Drew,
This video is for you..
ruclips.net/video/Hwq8hvw7FjI/видео.html
@@LinkBuildingHQ :)))
Thanks! this helped! :)
amazing thank you!
Great schema insights
That was good. Can you please also explain writing custom schemas in JSON-LD? Adding insights about product ontology and all?
Thank you very much sir.
This video is a game changer!! Bravo, and thank you!
Glad you enjoyed it!
so pro bro! like that
That's cool!
thanks
thanks for the organized information :)
Glad it was helpful!
I’ve spent a ton of time on JSON-LD on website, webpage, local business… never thought to look at “service”. Very cool. Have 12 linked json scripts. It’s a bit of work, but see this paying off in the future.
Stay tuned. Our next short on Schemas will let you create JSON-LD code in seconds!
Is it possible to add more than 1 keyword in a JSON-LD schema markup? for one page?
Is it advisable if I have an FAQ-Schema-markup in the head section to have the same Questions and Answers in the body section of my html site (no CMS). Or it's not important to have those Questions and Answers at all on the site itself.
Yes, it is advisable to have the same Q&A content on your page, and the code in your script. Even a slightest difference could impact the schema, and you may not get the desired results. Here is a free tool to generate faq schema: technicalseo.com/tools/schema-markup-generator/
What about sugma markups?
Thank you such a clear and useful explanation! Is it recommended to add a schema for ever page and post on website? Thank you in advance!
Thank you for such an awesome comment!
Generally it is recommended to add schemas for pages where they can provide value in terms of improved search visibility. However, if you have a large website with thousands of pages, adding schemas on every page may prove hectic, so you should only add them where you can the most value. We hope this answers your question.
A dev can achieve this with some code to dynamically place the correct data within the JSON. For example, my company has over 6k products. It would be insane to try and create a schema for each page. JSON is super to similar CSS (the code that styles your page). In that you are essentially just matching pairs of data. Usually your data is already structured on your page. This is especially so if you are using something like Wordpress or other CMS services. So for example all your h1 headings on every page has the same size, color, and font. It knows to do this because the CSS applies these styles to every page and not just 1 heading. That would be a headache and a lot of code to have each heading styled separately. This works because your pages are created dynamically. All you have to do is fill in the title, body, meta tag, or whatever your CMS service provides you to fill out and then bam your page is done. Because of this we know exactly where everything will show up on a page after submitting your blog post or page. You can then write JavaScript to say - hey that h1 tag string needs to go into my JSON markup right where is says "name". This would then take every h1 tag and place that data right where it needs to go within the Schema. Long story short, you can have a recipe website with 20,000 pages and write a few lines of code to do the process for you without having to manually enter it on a few "important" pages. Because lets be real, you want all your information to be seen correctly and you want it to rank or you wouldn't be spending so much time building your brand. You can go to places fivver to find devs to do this at a fair price. This might sound like mumbo jumbo but I just wanted you to know that it can be done.
Great video. How do I remove an existing schema from a website, to rewrite it? - Thanks.
Hi Christian,
You can simply replace the code. If you have used a plugin for Schema, you might need to remove the plugin.
We made a video on DIY Schema, do check it out:
ruclips.net/video/Hwq8hvw7FjI/видео.html
@@LinkBuildingHQ Thanks - It's the replacing part I am struggling with. I simply can't find the original code. It is not in a plugin, or inserted as HTML in the builder.
Any ideas where I can find it?
You can share URL here or email us at letstalk@linkbuildinghq.com with subject 'Schema Request'
This is like learning a new language 😂 I guess I’ll be finding a developer to do this.
It really is. But don't worry after our next short on the topic of Schemas, you won't need developer for Schemas at all :-)
Why do we have to use this technology? Google has all kinds of AI tools for extracting information. Cant they just scan all these pages and infer the data instead us having to do the work.
i wish you tried to be a little more charismatic cause this was hard to get through