The full guide to marketing mix: different models and usage

Learn how to craft a marketing strategy by using the different models of marketing mix. In this video, I show you the 4Ps, 7Ps, 8Ps, 4Cs and 6Cs of marketing mix, and the 7Cs Compass Model.
You will understand which marketing mix dimensions and variables control to make a successful marketing strategy. I explain the product: its components (the five product levels model), the Flower of Service, the product life-cycle theory, the product adoption curve (the diffusion of innovations) and the AIDA model.
I go through the price: pricing models (cost-based and value-based pricing) and strategies (price skimming, penetration pricing, prestige pricing, competition-oriented pricing, psychological pricing); and all the other dimensions of a marketing mix.
Finally, I show you how to apply and tailor different marketing mix models to make successful marketing strategies: cost leadership, differentiation and the Ansoff’s growth marketing strategies.
Table of contents:
0:40 - Defining marketing mix;
1:03 - 4Ps of marketing mix;
2:11 - Five product levels model;
4:35 - The Flower of Service;
6:45 - Product life-cycle theory;
8:54 - Product adoption curve;
10:11 - AIDA model;
12:02 - Cost-based and value-based price;
13:32 - Main pricing strategies;
15:29 - 7Ps of marketing mix;
17:56 - 8Ps of marketing mix;
19:21 - 4Cs of marketing mix;
21:15 - 7Cs Compass Model;
21:35 - Co-marketing, co-branding, co-creative and commensal marketing;
24:51 - Different types of marketing strategies;
26:35 - Ansoff’s growth marketing strategies.
#AlbertoCarniel #MarketingMix
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Related blog article: bit.ly/2N0apLz
The holistic marketing approach: • What marketing is and ...
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
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