Inbound marketing: blogging, social media and funnels (2020)

What’s the difference between inbound and outbound marketing? What is the Inbound Flywheel? What does it really take to do blogging, social media marketing and inbound funnels?
In this 14th digital marketing lesson you’ll find the answers to all of these questions and much more.
I’ll guide you through the evolution of Inbound marketing, from its origins to the modern Inbound Flywheel launched by HubSpot in 2018.
The most popular inbound marketing activities are blogging and social media, but what does it take to do them right?
Entrepreneurs have a lot of biases on this topic. For example, they think a cheap content creator and 500 words are enough to climb the SERP (Search Engine Results Page) or believe social media is a free channel to do business.
Let’s demystify the lore behind these activities.
I’ll show you what the Inbound Flywheel is and how to use it as a growth tool for your organization.
Ultimately, you will learn how to create successful digital marketing funnels and implement an inbound marketing strategy.
Table of contents:
0:40 - What inbound marketing is;
2:06 - The Inbound Methodology;
3:03 - Inbound vs. outbound marketing;
4:56 - How to craft an inbound marketing strategy;
12:01 - Blogging: how to do it right;
19:52 - Social media marketing: how to do it right;
26:17 - Marketing funnel vs. Inbound Flywheel;
27:58 - Inbound Flywheel as a growth tool;
29:45 - Example of marketing funnel.
#AlbertoCarniel #InboundMarketing #OurFlywheel
Useful links:
Related blog article: bit.ly/2VoeI7D
Free buyer persona worksheet: bit.ly/3ezQ3oc
Content mapping template: bit.ly/2Zd3Fiz
Market segmentation: bit.ly/2txa8Zw
Service blueprint: bit.ly/303ujdH
Book a consultancy: bit.ly/BookAConsultancy
Useful tools mentioned in the video:
Google Trends: trends.google.com/trends/?geo=US
Exploding Topics: explodingtopics.com/
Ubersuggest: neilpatel.com/ubersuggest/
HotJar: bit.ly/31qk329
Hootsuite: hootsuite.com/
Google Data Studio: datastudio.google.com/
Reach out on Social Media:
Subscribe to my RUclips channel: bit.ly/AlbertoCarnielYT
Connect with me on LinkedIn: / albertocarniel
____________________
I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
Book a free talk: bit.ly/Bookatalk
Book a consultancy: bit.ly/BookAConsultancy