How I redesigned 3 McKinsey slides (and made them better!)
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- Опубликовано: 6 июн 2024
- It's not an easy task to fit a large amount of text and data on a PowerPoint slide, while keeping the slide easy to read and understand. So when top consulting firms like McKinsey are able to do it well, the slide itself feels almost like a work of art.
In this video Paul tries to take these beautiful works of art, to see if he can make them even better by leveraging principles of structure, design, and logic.
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SLIDES IN THIS VIDEO
"Technology’s role in mineral criticality" McKinsey, 2017
worldmaterialsforum.com/files...
"Investment and Industrial Policy: A Perspective on the Future" McKinsey, 2018
unctad.org/system/files/non-o...
"Challenges in Mining: Scarcity or Opportunity?" McKinsey, 2015
worldmaterialsforum.com/files...
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Hi Paul, the step-by-step animated visual evolvement is a quantum jump in improving the value of your videos. Also, the way you structure the video (Intro, tell what you want to tell, tell it, tell what you told) and the conversational tone adds to the jump in quality and value. Congrats, keep on going!
Thank you Frank! Really appreciate the feedback.
I hope you know what a fabulous contribution you are making to the world (and I am not being sarcastic here). So many professionals spend so many hours on decks and yet fail to communicate their message... You are just making their lives so much better through this channel.
❤
For aspiring consultants, this is one of the best video in RUclips right now
Once again, great work with how the whole video comes together and your valuable insights. Really really appreciate you taking the time to give these lessons for free, basically. One thing I would add to the last example is perhaps a key takeaway box to put the additional details you removed and new ones (i.e., EBITDA and the specific technologies they mentioned in the title but didn't talk about after)
Generally, those great at preparing slide deck are not good at explaining the rationale, and those good at explanations are not good at their creativity. You're great at both Creativity and Explanation. While as a great coach, your videos helps to put our perspective in a right direction - in a simple yet effective way. Your courses are simply great for all consultants. Many Thanks for this great video!👍
Thank you! I'm so glad the videos have been helpful.
It's a great pleasure to watch someone really masterful do their magic! And a bonus that you managed to very clearly convey the logic of what you were doing. Thanks!
Just thought - this is definitely artful
Many thanks!
Brilliant work. I loved watching you clean that up. Well done.
I really enjoyed both the content you taught and the way you taught it! It was so satisfying to watch while being informative 💯
I just came across your channel, randomly.
The last 2 videos where you show us rather than just explaining see fantastic!
I've subbed based on these 2 videos, hoping you'll upload more like this! 🤞
WowI wish this was covered in uni. 4 years into my career and I learned so much. Thank you!
Thoroughly enjoy the way you walk through the process
Loved this clip. Great pace and equally impressive improvements to the slides 👏
I've never had one client who had a slide deck presentation prior to my design work. So I've had nothing to compare my designs too. So thank you for this video.
Also, for the column chart in the first example, it seems that 22% IS the high estimate while 5% is the low estimate. Not sure why they bothered to include the 17% unless they were just trying to illustrate the uncertainty, but it adds extra confusion between what seems to be a min and max number.
Glad you pointed this out. I had the same exact thought!
yeah, this column chart doesn't make sense. There are 2 estimates: a low one of 5% and a high one of 17%. No reason that I can see that you'd add them together.
This is an incredible quality material for all who have to develop a presentation. Thank you for sharing this content!
Great video paul. I came across your channel a few days ago and it's great to see such good content out there. All the best for your upcoming vids.
Great eye at details. Excellent and intuitive reviewing skills. A clear mind that explains in a way that makes so much sense. Thank you.
Dear Paul, Your explanation was wonderful. Improvement leads to Perfection & Professional.
Super interesting design walkthrough and I'm glad that you explicitly mentioned "corporate style" in the video. Coming from physics, I was quite surprised how much 'tribalism' there is in different domains of knowledge on what constitutes a great slide. For example, my advisor for my Master's Thesis would reject your (reworked!) slide number 2 as "that's not your slide, those are the notes for what you want to say". In physics, we work a lot less with text and a lot more with geometrical representations of the concepts when constructing our slides. Your video gives me a great insight into a different tribe of slide making :)
Great eye for design and visualizing data! :) Awesome stuff.
I've learned so much from your channel during past week. Thank you!
It would be great if you can cover differences between different industries like consulting, education, etc.
I really liked this style of video. Thank you for talking us through your thinking!
Great & concise explanation! Thanks!
A great episode Paul, appreciate all of your hardwork and dedication to teach us the best way to present our pitch.
Great changes and inspirations! If you like a good title - then why should PowerPoint decide where to line brake? Second slide, I‘d break manually after „agenda“ to make it easier to grasp the two parts of the title. Third slide (final title version), I‘d push the „and“ to the next line. And probably get rid of the „for the future“ (what else to plan for?). But that‘s just me not liking the font size to decide how my information is served. 😊 Thank you for inspiring ideas especially on how to make the graphs much easier to digest!
Wow. This is amazing!
Love this - analysis - it helps us to go through that logical rationale flow when we are doing our charts
The high/low estimate chart can be improved by using a simple horizontal line that goes from 0 to 1. Mark 5% as low estimate, 22% as high estimate, and scrap the 17% number entirely - it’s quite distracting from the low/high estimate that we want to communicate.
I agree and actually don’t understand why the sum of the high and low estimate are taken. I would say it’s one or the other.
Agree. Shouldn’t the high estimate be 22%? 17% appears to be the difference. It’s a confusing chart.
@@lifebasesolutions3405 Yep - that screamed out at me - plus the original key showed a solid line and the diagram showed a dashed.
Completely destroys the credibility of the presenter ... "If you can't simplify correctly - why should I trust the rest of what you say?"
Although I did wonder if part of the reason is to distract from the written words - it feels like a word soup to make the person sound knowledgable - I hope the remaining slides justified that 22%. Are they saying that companies running massive mining sites aren't doing scheduling in a computer? The other statements are also heavily contextual.
So I am not sure the idea of the poor slide was to distract from the poor message - utilising "My Eyes Glaze Over" and leveraging the brand to make the viewer minimise the questioning.
Totally agree...estimates are not additive therefore the top estimate looks to be 17%; whoever did it did not communicate or explain well
I think the fact we are calling the estimate data out is actually a failure to communicate the facts in the title. A spread of 17% between high and low is material as it could be a qualifier for the client. Is a closer to 5% improvement worth my resources? What are the conditions that could get me closer to 22%? This whole slide needs to be reworked, imho.
so clear and excellent
More of this type of content, please. Thank you for sharing!
Noted!
Amazing content and great presentation. Thank you!
Nice! That does look much better
I've not subscribed on my first video on many channels, but here is one. I can immediately see the relevance of your content and your comments section is value add. Well done.
Thank you!! I agree the comment section is very helpful. Really appreciate everyone’s input.
Hello Paul, this is probably the first time I am commenting on any video on RUclips. Loved the way you cleared the slides. I am gonna go through all of your videos, that's a sure thing. :)
Thank you!! Hope you enjoy the other videos.
Brilliant, THANKS !
Excellent work!
good job and inspiring what you did on the slides
Learnt a great deal. Thank you
I love this kind of vid. thanks a lot
I loved this video, thanks for sharing
Amazing transformation
Awesome video! Thanks 👍🏼
More! We want more of this.. i want more of these
Really good! Thank you.
this was brilliant.. thanks so much for sharing
On the first slide you discussed my attention was first drawn to the "bar chart" on the right and then I started looking for textual items that would support the numbers.
Very good video. I enjoyed learning. Thank you.
Glad to hear that!
brilliant video, thanks!!!
Nice to see someonke fighting back against the design horrors that are churned out every day, in bulk, in presentation decks.
Great content, thank you!
Wow! Thank you!
Absolutely Inspring ! Sincerely, thankyou for such real/genuine information v. fluff. I will now try and find what course will teach me what you demonstrated in this video. Question: Do you have the skills to do the same with short instructional videos. I find sooo many very frustrating from a learning perspective (too cluttered, too distracting etc..). So same concept as written material but video material. Thankyou!
Brilliant, thanks!
Outstanding!
This is incredible
Loved it
Hi Paul, thank you very much. This was incredibly helpful. Do you have a video on how to create an executive summary? If not, can you create one?
Great job
fantastic. would be very interesting to see something similar related to data stories in BI tools, like Power BI, Tableau and Qliksense. These gain more and more popularity among consultants, since they provide some "dynamic" during presentation to customers/clients.
Very interesting, thank you
Insightful and no bs
For a beginner like me this is very helpful .
Hello, thank you for the great content. Would your firm also consider a video on Integrated or Annual Reports? Many firms seem to be moving towards these mediums over recent years thanks to the rise of the large amounts of ESG reporting necessary (letters from BoD, plans for sustainability/net zero, etc.).
great feedback and comments on the slides.
So helpful
Great video, but can you tell me how you created the bubble numbers?
You just popped up on my feed!! Great job! Hope all is right
How crazy! Nice to hear from you!
Super helpful
Hi Paul,
Are you using a iPad pen to carry out all the changes through an iPad Pro? Btw on the final chart I wouldnt have such a bright colour for the %ovals, try in same colour as Today as well changing the ovals to triangles and see if it works. Finally, do you have anything on Kutools!
Superb 💛 !! Insightful 📝
Sir could u help me with in my case the lack of clarity & guidance to follow the path of starting service based consultancy has become a problem as my field of construction design & drafting industry ( Hvac ) there aren't enough mentors to guide & show path specifically as it's not something which is in trend like Information technology sector & many clients prefer people with already 1 or 2 yrs of experience on projects.. what do you think should i be doing in such a situation ? Also pls suggest some best or ur favourite books to know practical tips on online money making as service providers..
Very helpful tips. Perfection is achieved when there is nothing left to take away (Antoine de Saint-Exupéry).
Thank you so much
Very good.
Good video. I found the chart a little confusing and you definitely improved it. I was thinking I'd maybe add an arrow graphic/chevron pointing upwards alongside the bar chart to indicate the upward possibilities being implied by the chart message. Overall I really liked what you said and did here. Small changes that make a big impact.
you nailed it.....
I would love to see some of these design/redesign videos take accessibility for colorblind and visually impaired viewers into account. The third slide in this video, in particular, used very similar colors with low contrast to denote difference. Bolder color choices or patterns might make improved accessibility. For example, keeping the dashed line would be preferable for those with trouble discerning color AND (as someone else mentioned) to those viewing the slides printed in black and white.
Very nice. It reminds me why I loved to read the Tufte books (20 years ago or so).
First slide: I don't think the desciption of the levers should be in the slide. It's adding an element of documentation to the visual which should just be in an accompanying text. If they must stay, I think the alignement needs to be worked out (through standardized text length)
Last slide (wrote this before watching you do some, enjoy): I think the CAGR line can be removed as the message is 4% on revenues and this number should go on the revenue graph. I would add a vertical line for 2013, or use continuous lines until 2013 and dashed lines for the forecast. The x-Axis can be improved with higher dashes every 5 years and by spelling out the years in full every 10 years starting with 2000 and ending with 2020. Last but not least, the average industry EBITDA margin, which is actually the ratio of the two curves, should not be underneath the graph but shown in the graph as the spread between the lines and you only need three values (25, 40, 30) since it is approximate.
Man, you are crazy! Thnak you!
amazing!
Good job 🙂
superb
thank you very much
Is there a reason you include all the extra white space on top and bottom of the slide when you are going through your edits? Not sure if that was the original aspect ratio, but it makes it look like there is a lot more visual room to expand and that the content is artificially constrained.
At slide 2 I would think about bolding key words. It helps a lot for slides with much text to grasp the essence of each of the 8 points while glancing over it.
Just 1-2 words and not the whole thing.
For slide 1 I would make the description of the graph pop more out.Its hard to read what the graph really is about since the grey is very light.
Overall great job
Do u recommend think-cell?
Great demonstration!
Excellent work!! 👌
You wrote that you used the XP-Pen tablet to do the drawing, but how do you do the transitions in the video between original slide and the modified one, with the elements moving as animations?
I’m guessing he created animations in PowerPoint or keynote, just for our benefit
@@j10001 Okei, I didn't know you could make these kind of animations with Office tools.
How do you demonstrate the drawings on the chart you do on screen, Paul? I need to do similar and teach analysts how to write better charts via a zoom instruction class. What equipment are you using please? I would love to be able to show charts and how I am making changes. Thank you!!
Hi Claire, I just use a drawing tablet from a company called XP-Pen. The tablet is hooked up to my laptop and I have the PowerPoint slide in presentation mode. Hit Ctrl + P to turn the cursor into a pen. Good luck!!
For Slide 3, I would consider the need for the deck to be easily understandable if it was printed in black and white. That said, I would keep the ebitda as a dotted line. Thanks for sharing!
I was wondering why they even included EBITDA in the graph. It's not supporting the message of revenue growth expectations. I'd rather present revenue growth only and maybe with a range of expectations (as uncertainty band) instead of a fixed number. It's not like every mining company is (was) expecting 3.9% CAGR. But that would of course require to redo the analysis or at least extract uncertainty as well.
Is there any Add In for Power Points that you would recommend
Great job Paul, you've managed to improve the slide in 6-9 years - would that make it to steerco thou? #needasap, #plsfix
Sorry for all the separate comments, but I think in the second example, the gradient is meant to show that while all of the elements may have some impact, the ones on the bottom have the most, so it is sort of an ordered list and the gradient is meant to show that they all contribute, but strongest correlation at the bottom, which splitting it into two distinct groups kind of removes.
Yea, definitely agree on that one. The way he redid the slide makes it look like the second four are somewhat separated from the other ones, which is not really the point of the original slide.
This is cool
Yes - more of this "thought process" style.
What do you think about the studies by David JP Phillips? Many of them run contrary to the recommendations you're making. (not in presentation structure, but rather the content adjustements)
Hi Paul, for the third slide, what's your take on making the "USD billion" a Y-Axis label as opposed to leaving it at the top? My thought was that it could increase title space, but was curious what you thought?
That could work fine, but I'm not sure how much space it would create since it's already so close to the axis anyway. Rotating the text vertically and placing it to the left of the axis would save some space, but generally I try to avoid rotating text because it hurts readability.
Great tips! But I fear the focus for these layouts was to make them easy to fill and produce quantity over quality. Or at least that was my experience when I was building slides all day everyday ;)
Slide 2... I think you could use the takeaway box as the heading (with slight modification) and it'd improve the clarity of this slide by a ton. Currently, it is again, completely uninspiring.
The slide may also need to be broken into separate slides. One focusing on the strategic aspect, and one focusing on improving the efficiency of digital systems.
Some of the points in the digital systems category also aren't drivers of value. Like cybersecurity is important, but it's like saying that you have a doctor's office in your office building. That's a whole separate function from the function of creating business or economic value, and the responsibility for that would be given to someone else than the business or economic strategists.
The 3rd section doesn’t have any labels for X and Y axis perhaps look at the slide from a different perspective