How to Sell Anything: INFLUENCE by Robert Cialdini | Core Message

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  • Опубликовано: 3 окт 2024

Комментарии • 133

  • @dieseljagwar6673
    @dieseljagwar6673 4 года назад +213

    This is probably one of the most underrated channels on RUclips.

    • @josephgreisen8504
      @josephgreisen8504 4 года назад +3

      Tragic

    • @karthikguptacvr
      @karthikguptacvr 4 года назад +1

      I don't feel so
      It's worth ful for me

    • @Swisstriplet
      @Swisstriplet 4 года назад +4

      Check out Academy of Ideas

    • @dieseljagwar6673
      @dieseljagwar6673 4 года назад +1

      Joshua Pearson oh yes! That channels has short, key insights just like this channel! 🙏🏽

    • @redpanda456
      @redpanda456 4 года назад +1

      Yes, this channel is awesome.

  • @ghostsniper2425
    @ghostsniper2425 4 года назад +25

    1. How to Win Friends And Influence People by Dale Carnegie
    2. Never Split The Difference by Chris Voss
    3. Influence by Robert Cialdini
    4. Way of The Wolf by Jordan Belfort
    5. The Art of Seduction by Robert Greene
    I guess if one can master these 5 books & implement them in real life, that person is going to be dangerously persuasive.
    Please don't be that person 😂😂😂
    Seriously, they are my favorite books. ❤💖💕💟💞💝💗

  • @athiramurali1218
    @athiramurali1218 4 года назад +50

    I've been using my breaktime to binge-watch your compilations - it's been a motivation booster. Kudos to you, for your effort and time in creating these videos. All the best!

  • @imakemusique
    @imakemusique 4 года назад +9

    This info is golden, so important in this day and age to be aware of the "tricks" people use to sell things to you.

  • @mdalikazi
    @mdalikazi 4 года назад +4

    I am glad to note non of these marketing tactics would work on me. I am skeptical. I always ask one question "What's *really* going on here?" Almost always I accurately realize whats going on and dont fall victim to manipulations. It is also useful in relationships. People dont tell you what they're really feeling. You have to figure it out. This works for me.

  • @Cloud-ng5uy
    @Cloud-ng5uy 4 года назад +6

    So. Much. Value.
    This is one I'll watch over & over to fully retain it. thank you

  • @Superdisco199
    @Superdisco199 4 года назад +54

    The introductory story was a great way to demonstrate all the methods straight out of the gate :-) Nice work.

    • @pussycla
      @pussycla 4 года назад +1

      100% agreed. He totally nailed it

    • @omkarachary
      @omkarachary 3 года назад

      Greatly explained I'll use this framework in my sales presentation

  • @rexjantze296
    @rexjantze296 3 года назад

    The camping gear in the trunk looks like Mario. It's late. Love the channel.

  • @thetruthshallsetyoufree2040
    @thetruthshallsetyoufree2040 4 года назад +9

    I wanted to read that book!
    Thank you for your efforts Nathan ❤️

  • @ChantalSouaid
    @ChantalSouaid 4 года назад +9

    I love the summary and the ideas, it seems that a lot of online selling nowadays is using all 6 methods at once :D

  • @TheInternetFan
    @TheInternetFan 4 года назад +2

    I recall Cialdini's name from a Marketing and Sales bootcamp I took in January. This was a nice revision, thanks mate!

  • @audiobooksummary5279
    @audiobooksummary5279 4 года назад +1

    This book contains the fundamentals of marketing and sales, highly recommended!!

  • @edmondgab
    @edmondgab 4 года назад +3

    I started reading this book earlier this week. Thanks for the summary it comes at a very appropriate time. Cheers!

  • @phazon25811
    @phazon25811 4 года назад +2

    This is one of the best channels on RUclips, hands down!👍

  • @joeypacheco
    @joeypacheco 2 года назад +1

    Good job providing us quick, easy to understand digest of the book. Looking forward to more videos from you!

  • @dr4t
    @dr4t 4 года назад +1

    Your channel is a treasure! Thank you!

  • @MarcelinoDeseo
    @MarcelinoDeseo 4 года назад +9

    These are good tips so that I'll be aware of the marketing skills the sales people are using to get me buy their product. 😉

  • @nj742
    @nj742 3 года назад

    Last Rule - returning favor by commenting with liking :)

  • @QuestionEverythingButWHY
    @QuestionEverythingButWHY 4 года назад +2

    “You can be much more influential if people are not aware of your influence.”

  • @ardhinugroho3805
    @ardhinugroho3805 4 года назад +1

    Really appreciate this channel! It;s help me to not require reading entire books. Thank youu

  • @jairusan
    @jairusan 4 года назад +1

    Awesome! Can't get enough of wisdom from your summaries. Thank you!

  • @hiarvingarcia
    @hiarvingarcia 4 года назад +1

    Thanks for this book summary.

  • @mohdshahnawaz3864
    @mohdshahnawaz3864 3 года назад +1

    Absolutely loved this video. Thank you so much for this valuable information mate. Lots of love from an Australian 🇦🇺😀

  • @ephraimmulilo7098
    @ephraimmulilo7098 4 года назад +2

    Man this sounds like a great book

  • @heyamjoe
    @heyamjoe Год назад

    Best summary have found on the book. Thanks.

  • @gshift83
    @gshift83 4 года назад +1

    Thank you very much for this summary. It's great. Be blessed.

  • @carlos_caballero
    @carlos_caballero 4 года назад +1

    Thank you Nathan

  • @eyal7786
    @eyal7786 4 года назад +1

    Thank you very much for your educating videos

  • @jennv2030
    @jennv2030 4 года назад +1

    Was waiting for this book!!!

  • @datdang2492
    @datdang2492 4 года назад +2

    Thanks for the summary :). Now I'm persuaded to order this book on amazon.

  • @lucymacdonaldphysiotherapi3270
    @lucymacdonaldphysiotherapi3270 4 года назад +1

    Brilliant as ever, thank you.

  • @QuickSeekAnimatedBookSummaries
    @QuickSeekAnimatedBookSummaries 4 года назад +1

    Wow! Your video's amazing! Concise and really clear!

  • @KeithKnightDontTreadonAnyone
    @KeithKnightDontTreadonAnyone 4 года назад +2

    I love this channel! Pre-suasion is another great Cialdini book.

  • @empoweredpersonalgrowthboo3787
    @empoweredpersonalgrowthboo3787 4 года назад

    Learning these technique can reduce the chances of falling prey!
    An excellent summary, thanks so much!

  • @andreyleychenko2108
    @andreyleychenko2108 4 года назад

    I've read this book several times! awesome for sales guys!

  • @arivologyacademy582
    @arivologyacademy582 4 года назад

    One of the best summaries of the book ever....Thank you for making such videos. Your videos help us to recall the whole book in 5 minutes. Great job👌👌👌👌

  • @DemetriPanici
    @DemetriPanici 4 года назад +2

    I’ll have to give this one a read!

  • @kicik5038
    @kicik5038 4 года назад +1

    Congratulations on 300K sub!

  • @josephgreisen8504
    @josephgreisen8504 4 года назад

    I learn more in these videos then I did hours in school.

  • @milannagy9797
    @milannagy9797 4 года назад +3

    "So many salespeople recommend this book." Authority principle has been used... :D

  • @aseemmishra4440
    @aseemmishra4440 2 года назад

    Fantastic !!! Loved the explanation and review। Thank You !!!

  • @moceo974
    @moceo974 4 года назад

    Great video!

  • @poojabatna3032
    @poojabatna3032 4 года назад +1

    Great work!

  • @iit413
    @iit413 3 года назад

    Honestly the information you are sharing is priceless,Thank You So Much❤️

  • @dreambabyxoxo
    @dreambabyxoxo 4 года назад +1

    Thank you

  • @maisafwa
    @maisafwa 4 года назад

    thanks for doing these kind of videos. they are really helpful.

  • @facundorozada1091
    @facundorozada1091 4 года назад

    I was already missing your work!

  • @rrcr8285
    @rrcr8285 4 года назад +1

    Hi, bro. Thanks for putting in the time and energy to help people. I'd love a summary of The Seven Habits of Highly Effective People. Thanks!

  • @369jwillow
    @369jwillow 4 года назад +1

    Yea this is absolute gold thanks!!

  • @wealiveandliving
    @wealiveandliving 4 года назад

    This was awesome! Very motivating & inspired what I do!

  • @anhadarora7468
    @anhadarora7468 4 года назад

    amazing

  • @ujjwalkr3891
    @ujjwalkr3891 4 года назад +3

    Please make a summary video on book creative living beyond fear by Elizabeth Gilbert.

  • @felipeguimaraes1359
    @felipeguimaraes1359 4 года назад +1

    I highly recommend you also check out the fallow up to this book called *Pre-Suasion* , it updates some of the stuff from Influence and adds some new ideas

  • @ktsh7426
    @ktsh7426 4 года назад

    Very insightful!

  • @martinsabucha1973
    @martinsabucha1973 4 года назад

    Amazing job! I saw this book recommended by Charlie Munger, grateful for a summary. Reciprocation mental model very powerful!

  • @Waterfound
    @Waterfound 4 года назад

    Very nice

  • @ganesanls8723
    @ganesanls8723 2 года назад

    Awesome

  • @lw1343
    @lw1343 4 года назад

    Very good although thinking back over time, I feel like such a sucker!

  • @ChristianEspinosaOfficial
    @ChristianEspinosaOfficial 3 года назад

    Great video. Keep up the awesome work!

  • @Chandasouk
    @Chandasouk 4 года назад +1

    nice to learn to avoid sales tactics

  • @gracenginai4385
    @gracenginai4385 4 месяца назад

    Educative

  • @broncobilly4029
    @broncobilly4029 4 года назад

    Thanks. Good info.

  • @thatswonked
    @thatswonked 3 года назад

    commenting to support :)

  • @tawahzuze8822
    @tawahzuze8822 4 года назад +1

    Have you read "The Subtle Art of Not Giving a F*ck"...please do that 1...love the content

  • @ujjwalkr3891
    @ujjwalkr3891 4 года назад

    Wow, This is awesome. I request that please make another video on the book "the wizards of Ads".

  • @zeeshanehtisham442
    @zeeshanehtisham442 4 года назад +8

    I made it
    Reciprocity
    Authority
    Scarcity
    Consistency & Continuity
    Likening
    Social proof
    But sales definitely sounds better than RASCLS 😂😂😂

    • @6ammotivate
      @6ammotivate 4 года назад

      Point taken! We can learn from other experts!

  • @mawilliams17
    @mawilliams17 4 года назад +11

    What about the ethics of doing this? I'm wondering if in the book, it reminds you not to make things up to get sales vs. genuinely relate to the client. For example... Was there really a meat shortage being predicted, or was that made up to boost sales? It's not ethical to lie to your customers to sell them things they don't need.

    • @MarcelinoDeseo
      @MarcelinoDeseo 4 года назад +2

      Yeah, I'm also concerned with the ethics of some of the recommended tips. After all, doing something unethical contradicts the golden rule, right?

    • @NbaLive4ever
      @NbaLive4ever 4 года назад +1

      Marcelino Deseo i was actually looking for a comment that mentions this. Do they just make it up? Hmm. Imagine if you try to relate to them and then they ask you a question that you don’t know how to answer 🤔

  • @joshuarojas5953
    @joshuarojas5953 4 года назад

    You should do Relentless by Tim Grover

  • @gogather6260
    @gogather6260 4 года назад +1

    Me applying this to asking a girl out...First, dress well, nice watch, etc...then try to relate with her about her coffee or book she is reading, etc...then ask her does she have an instagram and then share yours (make sure your last few photos are great with good comments), DONT KNOW ABOUT THE ESCALATION BIT, then finally tell her you want to take her to an exclusive trendy new restaurant (this is the tip/exchange)...what do you think? Anything to add?

  • @danpc4475
    @danpc4475 4 года назад

    I looked to see if u had this video yesterday 🤔 how u know I wanted it

  • @murugnimai
    @murugnimai 3 года назад

    Very nice.. can you please make video of book “pre-suasion “

  • @waelhussein4606
    @waelhussein4606 3 года назад

    Don’t authority and liking contradict each other? Suite or matching clothes?
    I guess it’s a matter of deciding what chord you want to play!

  • @GetRich101
    @GetRich101 2 года назад +1

    2:29 when you LIE about beef shortage you lost yourself a customer there and KILLED your reputation! Do scarcity but be a little realistic so you can sell them again without hesitation.

  • @ECnerdgamer
    @ECnerdgamer 4 года назад +8

    I just read the book few days ago lmao

  • @chrisborjaK3
    @chrisborjaK3 3 года назад +1

    I didn't understand the escalating commitments part. Pls. hel

  • @2nebulaninja
    @2nebulaninja 4 года назад

    Good effort. Easy to simplify the Influence process adopted by corporates. I am also making the effort through my channel in Hindi.

  • @michaelgardiner8844
    @michaelgardiner8844 4 года назад +1

    Hey man, loving your videos. I recently read Peak after your recommendations and got so much from it.
    I just started to read 'Life Lessons From A Brain Surgeon, which I think might be up your street. Do you have any other suggestions for books on the brain / neuroscience?
    Cheers

  • @badalkamboj8549
    @badalkamboj8549 4 года назад

    Hey bro . I appreciate your work and subscribed you when you few thousand subscribers . Great videos. Question--- do you offer any kind of course of MAKING ANIMATED VIDEOS. IF not please share where did you learn it from .

  • @jairgomez3965
    @jairgomez3965 4 года назад

    If you want to persuade someone or yourself, its not about manipulating the conscious mind, but the unconscious one.

  • @abdweblinks
    @abdweblinks 4 года назад +2

    What software you use for this animation?

  • @SiddharthKulkarniN
    @SiddharthKulkarniN 4 года назад

    This is a great video. But the salesman example at the beginning is a little behind times. Any sales associate, if he/she says:
    1. Many people have bought this in neighbourhood
    2. This is the last one
    3. I have the same at my house too!
    I feel little ingenuity on the sales associate part. May be new tactics are needed contemporary to present times.

  • @dwarakagopnath8403
    @dwarakagopnath8403 4 года назад

    How do you summarize your reading that well. Sir please tell me techniques that you use . I am book freak. I do read 3books a month. Help me summarize my books too.

  • @hakank.560
    @hakank.560 3 года назад

    with other word: know your customer and act upon it. You don need to read a book for that.

  • @BuckBowen
    @BuckBowen Год назад

    Legit

  • @porusmetro
    @porusmetro 4 года назад

    Hi , One help . Can you please share the software you used to draw pictures and animations please?

  • @pankajphad6800
    @pankajphad6800 4 года назад

    Why cant i purchase the productivity game package through Indian cards, then how can i buy, please let me know.

  • @IM-sk4wj
    @IM-sk4wj 4 года назад

    The trouble with these sales tools is that a lot of it require lying eg. getting someone to think you are like them by saying you like golfing or the outdoors when you actually don't. What about people who want to be honest?

  • @indexplus
    @indexplus 2 года назад

    Escalating commitment doesn't work. People only sign up for webinar or 1st month free/$1 because they are interested in the membership in the first place - and not the other way around. And running after thief is not escalating commitment, it is keeping the commitment already made. We hate people who try to escalate commitment so much that we claw back on the original commitment

  • @alexp.4451
    @alexp.4451 2 года назад +1

    So basically in order to sell something you have to lie constantly?? Pretend you are interested in others and give false information about yourself? I know that they are small lies but come on..This is why most people hate salesmen, because they know 90% of what they see is a lie in order to get you to buy something.

  • @impecgear5655
    @impecgear5655 4 года назад

    It's like...."You just click like because you see a big % of ppl licking "likes" on this video.

  • @amelmatt5641
    @amelmatt5641 4 года назад

    So in the 2nd script is where he basically LIED

  • @willmakk
    @willmakk 4 года назад

    So you can lie about everything around the product but not the product itself. Got it.

  • @sagenosnibor9173
    @sagenosnibor9173 4 года назад +1

    Sounds like manipulation to me. Gaining leverage over someone by trying to find some "common ground."
    Sure, sales people can be genuinely friendly but please know, they want the SALE not a friendship. (It's their job folks)

  • @lcobb5214
    @lcobb5214 3 года назад

    Its a favorite of car salesmen. Lie to people in order to get the sale.

  • @danvilela
    @danvilela 4 года назад +1

    The golden rule breaks it.. I don't wanna be manipulated.. so i shouldn't manipulate others? Makes the book meaningless..

  • @StockSpotlightPodcast
    @StockSpotlightPodcast 3 года назад

    So wait at 8:33 you say “do unto others as they would do unto you” but then use the beef shortage as an example, which is highly questionable from an ethics perspective. Which is it?😂

  • @mynameisdrpat
    @mynameisdrpat 3 года назад

    so the first step is to lie.

  • @sebastianmuller2682
    @sebastianmuller2682 3 года назад

    Basically teaching how to be a fraud. Would not share any book that is out there just because its famous. Better alternative: Never Split the Difference by Chris Voss

  • @Alfieliu78
    @Alfieliu78 3 года назад

    The principles may or sound, however the vacuum example is pathetic! I would told the guy to f*ck off the minute he wants to step foot inside my house!! Lol
    And all these tactics may come off as a bit phony and fake.

  • @pussycla
    @pussycla 4 года назад

    Awesome analysis specially the anecdote at the beginning nailed it!!