Clients Say, "How much is it?" And You Say, "..."
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- Опубликовано: 28 окт 2018
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When clients say, "how much is it?" what do you say? Do you tell them the price right away? Do you sell them features and benefits? Or do you tell them why your product or service is so good? The answer is none of those. In this video, Dan Lok reveals why people ask this question, and what it means if they ask this question at certain times. Watch it now to discover what to say when clients say, "how much is it?"
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#SalesProcess #HowMuchIsIt #SalesTraining #SalesSkill #HighTicket #SalesTips
This video is about Clients Say, "How much is it?" And You Say, "..."
• Clients Say, "How much...
• Clients Say, "How much...
I love to joke “The longer we talk the cheaper it gets!” It takes pressure off
Southwestern FTW! :D
You right tho no joke
I used to say, the longer we talk, the higher the price will get up!
This is gold. I'm stealing this from you. Preesh
Na I’m straight. I’m not trying to talk to you for 2 hours on something you cannot afford.
I started doing summer sales when I was 23 and it changed my life. A lot of life lessons happened on the doors. What I learned from the question of, "How much is it?" isn't so much about the direct response, it's more about how you have built value in the product. If you answer a question right away with the cost of the product, before explaining the worth, you have just shot yourself in the foot. One thing I love to do is build value in the product, understand the customers needs, and then ask them, "Now how much do you think (this product) would be per month?" By doing that you are able to find out from the customers mouth if you built enough value before dropping price. If they over value it, you've done your job, if it's below, you have more work to do in building value in the product.
Been in auto sales for almost 20 years, and it still amazes me how much I forget or don’t use the basics of sales techniques that I learned in my first few weeks in training. Great video as usual.
CABdosdos it depends.
How is your business serving in the pandemic? I attempted to shop online for used cars in my area before Covid-19 outbreak. It was a disappointment. None of them wanted to disclose price online or on the phone. They wanted me to come in person, so they can play their sales tricks on me. I was frustrated. Now that Covid-19 is keeping people at home, I hope they change their tactics to online sales.
Lol when car salesmen aren’t straight with the price or can’t even ballpark, we walk out.
Get cardone university if you want to sell 50 cara a month now that is real and on another level and find out why you never say it depends
@@MzCraziLady true that, but you have no idea how much people want a hard price, and you have not even discussed the base trim with nothing to a fully loaded everything or how old or how many miles or what condition, or do they want a Toyota Corolla to a Lexus LS. In that case, it depends.
woman at bar: how long is it?
me: it depends
PiranhaJaw22 loooollll
I would ask her back: how deep is it?
hahahaha good one!!!
@@yeahboyz9314 depends on "where"
...on a cold or hot day?
This video is exactly right. I experienced so many failures just by telling them price. Thank you Dan.
And you move on right. What's the difference if you tell them now or later if it's the same price to begin with, trust me get rid of those used car salesmen tactics and you'll be a lot more successful!
Imagine going to amazon & all prices say "it depends"
well in some sense it does . That's why you have deals and packages so it depends on your needs . same thing in services Netflix gives you 3 deals depending on your need for how many user. Apple gives you different packages on their services. So it always depends on what client needs and you offering and directing them to the right option. you can say '' so I recommend to your our budget deal which will cost x and satisfy your needs and within your budget '' that way you handle the objection in their mind before they even think it
😂😂😂😂
hahahaha...exactly
🤣🤣🤣🤣🤣🤣🤣 this is crazy
I'll love to learn from u sir
In my industry most clients want a “price list” or “Are you cheaper than your competitors?”, I tell them I don’t create price lists. I normally service them so well that they don’t pay attention to pricing anymore. Most of my existing clients just pay their bill we rarely discuss pricing because I try to show them that my service and relationship is priceless.
It's amazing how this 6-minute video can give you the power to secure that job for x amount that you wouldn't have been able to sell. 6 minutes of watching = unlimited potential of sales. Keep up the great content Dan!
I just watched your video for 20 min and now I release that
this is the first time I used internet for my real betterment
choudhary abhihsek saran Congratulations!!! Definitely keep going!
Ooooo you release that🤣🤣🤣🤣🤣
1st time? Damn! That's real sad.
I love these videos. I am an artist who is terrible at business, and this is the information I need. Most of the people I have dealt with seem to be looking for everything without spending a dime. Thank you, Dan Lok.
I love how brutally honest your videos are. Thank you for sharing the wisdom.
What a piece of wisdom! Happens to me often! 100% of the times, the "customer" asks for the price in the very beginning, they don't buy!
This is a real powerful one sir. In my web design/development business, I have noticed that when I let out the price to early, the client gains a lot more power and at times the deal doesn't get closed or closes at the client's own time and will.
What some people are confusing here is price for a product VS service. For a product (which probably has a fixed price), you cannot say "it depends", but you can redirect the conversation and educate them further before blowing out the price.
As far as services based businesses without a fixed price are concerned your formula is perfect.
*Another example of why having a high income skill pays out. You can't handle your clients this way if you are not sure and self-concious of what your product is, or in how good your services are.*
BABY - Become A Better You ...that's so spot on.
you are everything i’ve needed to be better in sales. i’m so happy i came across your channel 🙏🏻
This is perfect, I always have a small panic attack when waiting for that question 🤣🤣🤣 but this helps more than you know. Thank you xx
I like how you can always think from the other sides perspective (as a buyer or seller), understanding their thoughts and use that to your advantage. Thanks for sharing these wonderful tips @Dan!
Sometimes I think of a question and Dan comes up with an answer.
Dan you’re amazing. I’ve been looking for a real way to actually learn and practice sales for such a long time.
Customer : how much is it?
Me: it depends.
Customer : you're not Dan lok and stop wasting my time.
😂😂😂
hahaha 😅😅😅
Exactly. Seller bullshitting me with a 'It depends' loses my attention.
Lmao 😂😂
I wish it really happened
The one thing that I like about Master Dan Lok's video is he will at least teach you something that is useful. Unlike other "masters", it is very hard to find useful information from their videos, but instead, they will just non-stop hypnotize you to go to their course.
It Depends on what industry or field we're talking about. Each one is unique and what Dan said does not comply to all of them. You won't use those replies on a retail as all price are listed, however I do believe this method works great on consulting and marketing.
And quite a few service industries.
Hey Dan, the video is of great use, since I am a graphic designer. I came across this question every time I deal with a new client. Thanks for the videos, they are always inspiring.
Sifu Dan is the real deal. His teachings have literally transformed my life! ❤️
How?
By paying $ 5.000 , simple
I don’t believe a word that comes out of this conman’s mouth.
he taught me how to wrestle a panda styl
Transformed your life by making u broke? xD
Me*Saves money to buy a laptop*
Me: How much?
Seller: It depends
Me: Damn you Dan Lok
Me: How long have you been selling? Dont you know already what you can sell it for? Tell you what have someone get back with me that does know and has the authority to make a decision. Dont worry about what i can afford. If we can make a deal i will tell you. If i have to say let me think about it i probably means i really dont trust you and you are not worth the cost you want. We are not friends. My job is not to spend my money. Your job is to get me to spend it. Take all power back as a buyer. I dont let you dictate terms.don't waste my time. I won't waste yours. I am not an easy buyer. But if you make a sale. You have a customer for life. We do business with those we trust.
@@Manager_Mister Thanks Manager Mister. Knowing these replies really helps.
No ones gonna give you an exact price at the very beginning that’s just stupid they’ll just go get their manager and they’ll probably take you through the process qualifying process to make sure you get what you need even further. It’s just common sense to help people. Value exceeding cost =Cost Justified. No value= No worth. Make sense?
Hi Dan! I already registered to your HTC 7 week training! I am STOKED! I don't think I can do this, I KNOW I can do this with your guidance and EXCELLENCE! Thanks for being you! Thanks for sharing Your GIFT with the world! Talk soon!
If they keep interrupting you and asking about price all you have to say is “that’ll be your favorite part actually, anyway” and then continue your pitch
"It depends" .... Always the right answer!
Dan, you are the MASTER. I was struggling with this kind of situation for years. Thank you.
Thank you for your sales training. I closed another rental home this morning using some of your tips, mainly redirecting the question.
Don’t care much for businessmen but this guy ♟ordains my path towards accuracy and proper reasoning for others even when they are in need. In a world run by money instead of humans, faith in humanity restored. Huge fan here sir!! 👨💼
It always makes me uncomfortable to be "cut across" and asked for price. Now I Know why. Now I also know how to get them to stfu so I can explain that I'm bringing value, and the exchange is very mutually beneficial. Thank You Sifu!
If there was a magic genie who could
make ONE problem disappear in your
life, what would it be?
Comment below, and I might make a
video to help you make that problem
disappear.
Choosing between vocational college and college because I don't know.
Your videos always rock!
Fear of risking
Fear
Dan Lok: Golden tips can be translated into Arabic
I’m glad I found your work. I’m a buyer for a large company, and it’s good to know what the other side thinks. Thank you!
If the need is big enough, Price is not important :)
Martin shkreli wants to know your location
-big pharma 2019
Exactly!
spoken like a true prodigy
but it is all about selling you stuff that you dont need
What’s so valuable about this learning is everything you’ve said a lead would say are things that I’ve said in order to stop the conversation. Every person in sales needs to listen to this video,
Dan! The only person who speaks practical..
Love from India, Bangalore.. 🇮🇳❤
Thank you Dan Lok...your clips have been very helpful to me. Very logical, factual, realistic and resourceful.
I literally just used this while the video was playing with a client requesting a quote. Well done, Sir.
I always go back to your videos when I feel the need. And this is exactly what I needed right now! Thank you so much, Dan! Hoping to close another one this time!
This depends on lots of things, what you’re selling and where you’re selling it makes a difference. Some products & services require an immediate abrupt answer, dragging the conversation on like this could only create problems later on like debt collection issues and customer complaints.
Thank you master Dan. I had this kind of question most of the times. Heck, last week I had it twice and their reaction was the same as mentioned by Master Dan.
I actually used this yesterday and today with a couple of clients and it worked. So far it has a 100% success rate for me. Thanks sifu!
Great stuff Dan! Love your sales videos
Wow I wish I saw all of his sales videos and closing videos before I went into car sales! Still awesome to see what tips a man of this skill has for business.
Great lecture Sifu. As i was listening to you speak, I started thinking, what if when the customer just asks you things like the price before you ever got your pitch out, it was a test. In life we are always being tested by things. What is this is also a test from the customer to see 1. how you react, 2. can reply efficiently when put in a spot, 3. do you sink or swim with your reply. When listening to your reply's it was perfect. But i think that perhaps people should practice this on their own or with someone else first to see how they react. Also, video themselves to see how they speak, look and hold themselves.
We do a lot of things that speak confidence or bullshit and a smart customers knows these things. I can see from the years of trial by fire you def have your Mojo when speaking and answering questions even when on the fly. But i think for many people they might hesitate and think which will show the client wait...Can this person handle it or not. Its like James Bond, he's the man who can handle it all, confident, intelligent, works great under pressure, knows how to handle his emotions not to let out anything he shouldn't. But that was tempered through years of forging under pressure and i'm sure some failures too when coming up in the ranks. Great lecture Sifu. Thank you
Hey Dan. I hope you are good!
One more lesson I learnt from you what to say to your clients or customers when they ask us "how much?"
It depends!
Because, when we know what exactly they need we'll manage to explain them better then they will understand us better in return. After that, their budget may go up due to such delighting conversion and further may end up paying us more though may not be what we expected but at the same time we get something in returns instead of rejection.
Man!! Your each and every word is like straight lead punch, hits directly on the target!!
This content is pure GOLD.
Yeaa 🔥🔥
Dear Dan: Thanks for the video. I'm in my 60's and I've been selling since I was 9 years old. You're concise, persuasive and have superb advice on managing the stages of the sale to bring things to the close. And now a word for the haters-Dan Lok is one of the world's premier sales trainers. Shut up, listen to him and LEARN.
Your accent is clearn for everyone to grasp the concept more easily, i love you're doing
Thank You for this! I always get uneasy when they ask this question. Thank you for teaching me how to redirect!!! Golden!
got to say Mr. Lok: I respect what I see. Do not personally know you, do not ever 100% trust my own impressions, but you obviously have valuable skills and you are willing to teach for free. Subscription on YT is free, but knowledge is expensive. Applied knowledge leading to success is FAR more valuable and therefore expensive, and even with a 6 min video, you have shared invaluable knowledge.
I have seen several of your videos, including your martial arts videos, and I greatly enjoy what you are doing and I greatly APPRECIATE your sharing of knowledge and experience. humanity is a 'brotherhood'. we need more people like you. thank you
Welcome to the channel! It's amazing what you can great for free nowadays on RUclips - remember to implement what Dan teaches.
If you haven't already, I encourage you to read Dan's free book, F.U. money - fumoneyfreebook.danlok.link
When Dan said, "... and all this shit," referring to what salespeople do in "justification mode," I hit subscribe.
If I'm asking for price, it's because I've already done the research on the products and services and the price hasn't been made publicly available. Making me work to find out what something costs is a turnoff. The internet allows us to be more informed shoppers, so it's likely sales people won't need to explain the products or services to justify the price.
I'd advise qualifying the buyers' knowledge of the product or service so that you don't insult their intelligence making them sit through a sales pitch before honoring their request for the price.
What a value, I was struggling with this question, thanks Dan
Thank you Dan for your great content! Keep it up!
Thanks to Dan lock for all of his time not many will donate their time like this sure he gets it back but like I said not many people like Dan and TonyDo you have decent information for nothing
I have watched a number of these clips and every one has been very useful!!! Thank you
Thank you Dan, i watch your clip every morning. I’m appreciate with what you teach and i have learned a lot.
I apply the same to selling my paintings, selling them emotions, range of prices to fit all needs.
Wow i love this response. Adding value to the customer as a closer and salesman
man i love your videos
thanks for showing the way to redirect a conversation
Everytime my client asks me how much, i would say "first i need to understand ur problem, then I would be able to apply the right solution along with the right price" . I like ur video man! Great for my sons. Do you have seminars in Jakarta Indonesia that my sons can join?
This good
Sir, Dan Lok is the living guru that shares a very bottom line answer on what you really need. Thank you sir. I hope you will hire me as your graphic designer.
I'm eleven, I want to start an extreme tour roller coaster around the world, and well Dan you and Robert.T. Kiyosaki are the only entrepreneurship teachers that actually speak sense. Thank you very very much, you've just motivated me. I've watched many of your videos.
go for it! and don't give up.
Hey u r so young
keep listening to these 2 guys
Its very nice to hear about about a young person with goals and plans for his dream and being conscious about motivation, self development!
Keep it up big man never give up on your dreams! Best of luck 🙂🙌🏻
Another suggestion would be Brian Tracey...He is good too.try him
SIR , NO WORDS FOR YOUR VIDEOS.
U R STRAIGHT FORWARD AND CORRECT AS PER MY MY KNOWLEDGE.
I HAVE SEEN YOUR VIDEOS..
SALUTE TO U
SALUTE TÒ U.
SUPERB.
I have an appointment at 7pm and I watched this video at 6.09pm, gonna implement the advice hopefully it works, but thank you so much Dan for such informative advices.
Smart I just had someone ask me the question today.. I realized how powerless I felt after I broke down the price to my client, I was able to close nonetheless.. but I did feel the sinking feeling of losing control of the deal.
That why I love you dan lok from Nigeria
Thank you. Love the follow up question after your price.
I like this guy charisma and the stuff he teaches. Thanks for that man.
At the end of the call, when they ask the price, I always recap all of the benefits they stated they want to receive, the impact of achieving these things to their image and credibility and then softly mention the dollar amount investment required all the while focusing on the emotional benefits. VALUE vs. investment required = sale.
Great video Dan - I've had "potential" clients that seem interested ask how much within the first 2 minutes - ONLY to find out they have a low or NO budget at all.
THIS
You know what your talking about man. I appreciate the videos man
Unknowingly I Had Been Doing This Same Selling Stories In Travel Industry. I Learnt My Way 'If You Talk And Talk Stretching The Topic, We Reach The Sweet Spot Of Trust, Once You Touch It' Boom Buyer Is Yours.
But Skills Are Needed In It Or The Buyer Will Say 'Ok Nice Talking To You, I'll Give You A Call Later' And They Never Turn Up.
So Skills Is The Key.
Dan Lok, I found you by chance some days ago and it is one of the best things I've done. I'm an English learner that's why I watched the first video and now I can't stop doing it. I sell software and some services relate to the software I sell so your videos are becoming very useful for me. Thanks for your work.
That's not an objection...that's a buying sign. Arguably one of the best.
Thank you so very much Mr Dan Lok I've learnt so much from this video and all lessons are going to be effective from now on!!
Man thanks soooo much for answering this question.
I like the way he uses his skills to sell his classes. Awesome!
Yesss nice
I have a sales meeting with a major telecommunications company in my country... wish me luck everybody! !!
Good luck
how did it go brother?😊
Good luck
its my first time watching and learning from you , your teachings are good and practical. my journey as a profitable sales professional has began
Anthony, good. Keep watching and keep learning & implementing.
Just amazing!!...I have been facing this problem so long ..thank u so much !!!!!
Great stuff. I don't like to give a range but prefer to say "not to exceed, based on what you seem to be looking for". If you say $5,000 to $10,000 I find they hear $5,000.
Awesome, love this
Saving Your Future this is true
Customers always hear the lowest #...
Customer, "How much?"
You, " $15.75"
Customer, "Oh $15? Okay, here" Hey douch, I said $15.75! That's almost 3/4 of another dollar!
I was listening to Chris Do (The Futur) recently and he turns this conversation on its head by anchoring the high figure first and saying, "It'll cost somewhere between $10000 and $5000." Interesting.
Dan, I appreciate your knowledge and I plan on using your techniques so I can start closing deals and get the job. Thank you
Let us know how it goes! What kind of closing job are you looking for?
Best advice on RUclips! Thank you for your knowledge!👍
Amazing. My clients are actually fond of asking this question.
Excellent episode boss. Make a video of you opening an expensive Chow Tai fook jewelry 24k
This guy really is someone who knows the selling business.
Glad you are back sifu
I work in a pawn shop gun store. We usually say something like "we wouldnt expect you to do buisness with us without coming up with a price that works for you"
Before I watch, I know it would be lit Vid🔥
Interesting video, focus on the client and make the conversation about them!
Always wait and you are absolutely right!!
I love and respect you , you're indeed King of closing
Cool rich guys get off the phone from just closing a 50 million dollar deal then blam, feel the stilo seep steadily into the subject of the video. Dan Lok is a boss even when he is'nt in a Bentley. If success was a person he or she would invest in Dan Lok.I really admire how you carry yourself sir. I aspire to add my own unique style to success as well.Much Respect.
One simple thing I always tell my customers and this usually works 70% of the time. Once I give them the price and they're not happy with it I say this " listen, you need to be willing to do what it takes for me to solve the need that you have...the need you contacted me to take care of in the first place, and I can do that now!"
This also puts it back on them. And I would guess it gives some people a certain feeling of guilt? But it seems to work more times than not when I can see that they're not willing to pay the amount. I say that simple comment, and then they are.
I've also always been taught to more or less tell the customer what they're going to do rather than ask them. That also seems to work quite well.
THANKS @DANLOK, I LOVE TO LEARN FROM YOU !
Hi Dan, I try what u told in this video and it works! I dont answer directlyhow much is my price, but I ask and understand their problems and which package or price can help them. Yes, 100% deal closed, they pay me directly. Thank you for sharing. Hope can join your premium class soon!