I think the second one is worst. I mean, when I was a child I also want one of viral skincare but my parents ain't buying it so I just can't and eventually forget about it Now that I can afford it myself, turn out the exact one I want when I was just a child was so high in alcohol that even my adult skin can't bear the amount of alcohol, now I just using gentle skincare that have no alcohol and perfume, so basically almost the same as what I using when I was teenager
it’s so crazy to me because when i was 7 (i became very sick at that age 💀) i was getting my hair french braided by hospital staff and i had a giant lion stuffed animal
This is creepy and disturbing. Raising children is already expensive enough as it is. Encouraging this level of consumerism at such an early age will only make it worse.
How many parents are just getting into debt or even more debt by letting their kids buy whatever? This economy is crazy right now, but debt has been a big problem for years, so we can't just blame all debt on the current economy that we see today.
@@vogue_paris3106normally kids who have acne issues do worry about skincare but normally it’s their parents setting them up with dermatologists or teens taking proactive not like a whole expensive ass routine 😳
At 10 my daughter loved her american girl doll, Nancy drew books, fairy books, roller blading and crafting, she’s now 22, I’m so glad she didn’t grow up on social media!
Mine climbed trees, loved her AG doll too, stuffed animals, Barbie movies, dance, and Girl Scouts. She never tried to get in on trends. Her school had a lot of really innocent kids too. Lots of kids beleived in Santa in 5th grade at her school.
I am the same age as your daughter. My mom only allowed me to use the family computer once or twice every month, sometimes longer than that (by my choice). I spent a lot of time reading, watching tv, playing with dolls, those DIY craft games, coloring and gaming on my DS and XBOX 360 on occasion. The internet, while there, wasn't relevant as it is now. And I LOVED going to Justice too! At aged ten, all I wanted to do was go to the American Girl doll store, play dress-up games online, watch Disney and Nick shows and go to Justice in the mall.
Millennial here! I used to collect Harry Potter and Series of Unfortunate Events books as a kid and now the kids are collecting Stanley cups and beauty products. It’s no wonder they can’t read…..
I’m collecting ASOUE books as a kid. I can confirm that my skincare routine is… Nivea… that’s it. I have a Stanley cup because I got it as a gift but I don’t like skincare because my face reacts badly to most things
This is really sad and a result of 1) parents letting social media raise their children and 2) influencer culture constantly peddling beauty products using deceptive affiliate links and covert marketing to get rich.
I blame the parents who have Tik Tok accounts who are exploiting their own children for sponsorships. I'm almost 60 and I don't use as much crap as some of these kids are using! I'm done with Sephora too, they are just as guilty of this and doing nothing to squelch this. Their employees aren't paid enough to put up with this. I closed my Sephora account this morning.
My mom NEVER let me into Saphora or Victoria Secretes. I thought she was too strict, but now I can see she was just trying to protect the small time I had as a kid. I didn’t need to worry about any of that stuff. These girls are too young to be worried about skin routines.
These children are also doing permanent damage to their skin. I’m 58 and I can’t use most of the Drunk Elephant line because it’s too much for my skin.
@@allisonmiddleton8629honestly. I’m 19 and don’t really use skincare due to allergies. I’ve tried a few different brands and broke out into hives. I’ve tried Cetaphil, CeraVe, etc. I cannot imagine what all these products are doing to these children’s skin if the slightest drop sends me into hives (obviously I know everyone’s skin is different and not everyone has allergies). One time I got a skincare set for Christmas and decided to just use the face mask, like the ones you can buy individuals of. Followed the instructions, wore it for the allotted time (15 minutes), took it off and went to bed. Woke up a bit later to my face puffy, red and itchy. I cannot imagine what these products are doing when they’re adding face masks, serums, retinol, etc.
I would just tell the kids, your skin is better and healthier that us adults you see on the web, you don’t need these products, you currently have more to flex not needing these trashy products
Sadly that comparison doesn't make children feel better, it invokes a scarcity mindset to be told what they have currently is the best it's going to get makes them scared of growing older and resort to using products thinking it will help them stay youthful.
@@chaoticneutralsheep Yeah. I'm a kid myself so I can say those words would probably go one ear and out the other. Especially if their parents already raised them to want these products. I know how stubborn kids can be (I know myself when I was a bit younger too), and I know some of these kids probably don't even care about the care part. Mostly it's about it being trending, "cool", and fun I guess to put a bunch of random creams on your face and how "adult" they think they are. I know that the fact kids want to be older than they actually are has almost always been there. From wanting to be cool like their big sibling (I'm an only child so idk) to saying and acting like their parents. It's kind of natural but parents actually letting kids fulfill these things helped the problem too. While I'm off tracking and stating the obvious, I gotta say that kids aren't gonna wanna hear it. Okay I sidetracked way too much sorry about that lmao. I agree with this comment though, it will make them probably more insecure and try harder to keep their youthful character.
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
Yeah, while I agree the products they are using are trashy not every kid has good skin, and the mind set of kids have flawless skin does not help the situation, I’ve dealt with skin issues since elementary school and was using makeup and skincare from a young age but they were age appropriate things, the issue becomes the overconsumption of products and the ignorance of parents letting this happen, skin care by itself is not harmful the ingredients and products they get are, specifically Hyaluronic acid, Salicylic acid, retinol and harsher chemicals are not child safe in certain percentages. But things like vitamin c, sunscreen and gentle cleansers aren’t bad for kids especially products are certified kid safe
@@JustAnotherAppole Makes perfect sense, you conveyed yourself. The adults in the best case scenario are essentially saying do as I say not as I do here because women aren't opting out of this lifestyle. The other alternative as you mentioned is parents are actively encouraging it because they'll purchase products as presents thinking it's more practical and 'useful' than what's age appropriate. The beauty industry is everywhere and every influencer is a make up guru, it's now cultural for women to all look a certain way. Naturally young girls who see this all the time will want to imitate what their older peers are doing because they fear ostracisation for not fitting in. Everyone is constantly preforming femininity but now it's a bad thing when the 10 years olds start doing what was going to be expected of them soon anyway. Really if people want this to stop they need to stop making fun of children on tiktok, act like adults and realise kids need third spaces. That and there should be more alternatives for women besides cosmetics and fashion, otherwise young girls will always feel pressured to participate.
Yesterday, I went to Sephora and I saw this young looking at Paula’s choice product ( the one that exfoliates the skin) and I asked her why do like this product and she said: because I saw it on tiktok. When she asked me why do I like the product, I told her because it helps with my hyperpigmentation and I showed her my face. She was like “ oh I don’t have that problem “. DUH you’re a kid. I just wanted to scream: where are your parents? They don’t need this. 😢😢😢
It's so sad that they aren't just being kids. 😓 My daughter (10) she asks for kinetic sand and playdoh. Kids grow up way too fast, no need to rush it even more.
Thank goodness my daughter is raising her preteen daughter to have healthier interests such as reading, singing and sports to develop her confidence and social skills. Hopefully this trend of superficial beauty consumerism will fade quickly.
I went to Sephora a few weeks ago to get some mascara. I got to witness a supervisor confront what looked to be a 14-16 year old girl who they suspected of stealing. They had found an empty lip gloss box and asked her where she put the lip gloss. She hesitated but they then pulled it out of her sleeve. I was shocked. I have never witnessed anyone actually stealing like that.
Yikes, this is nothing new honestly. Everyone I knew went through a shoplifting phase in HS, we would get inexpensive things so as not to catch a felony when we got caught 😅
@@ronnie_does_artnot a teen, but I don't trust Claire's makeup. Plus it is so cheap. I hate cheap looking makeup, period. I don't mind a cheap makeup product if it is a good quality product that works for me.
Honestly, it goes beyond skin care products unfortunately, and skin care products are the least of the problems IMO. My 10 year old comes home with friend problems that I didn't face until middle and high school. Girls today are shallow and manipulative. It seems like half of the girls we encounter are some kind of reincarnation of Regina George from "Mean Girls." AND THESE GIRLS ARE BETWEEN THE AGES OF 7-12!! They are NOT high school girls. My kid honestly hates hanging out with girls her age, and I don't blame her. It's been next to impossible to find a single, good, reliable friend for her. I'm so sad that she's missing out on these critical childhood experiences because so many girls today are so awful to be around. Even her therapists says that 8 years old is the new 13. It's a trend where girls are acting older than they are but without any of the developmental life experiences to help them navigate through problems that really are meant for a 13 year old (not an 8-10 year old). As a parent, I'm at a complete loss for my kid. Not only are girls pre-occupied with appearances, but those that aren't are forced into isolation, which further entrenches issues like screen addiction and adds to the iPad kid dilemma because what else are these lonely kids supposed to do? I wish parents understood that this goes far beyond just buying your kid skin care products. It creates a whole attitude around how your child sees and treats others, and YES, IT MATTERS!!
Gen Z teen here (Gen X parents), I hated that my parents wouldn’t get me an iPad when I was younger, but looking back I’m immensely glad they didn’t. Looking at these kids and people my age, I’m glad I had a preteen stage (that was cut off by covid, but that’s no one’s fault), was taught manners *and* had the chance to develop a personality and interests other than what was trending. To me, the issue isn’t necessarily the content, as kids will always want to copy people they see as idols. It’s up to the parents to regulate what’s age appropriate and not just say yes to everything.
Unrelated to your point, but you must be a few years younger than my son, and I am so impressed by the quality and clarity of your writing. COVID really interfered with that in most students, and US average writing level was going down already. I say this because the time has never been better to hone that craft and pursue it as a career, or going into high level academics. Few young people write so naturally in a traditionally correct manner, I'm absolutely delighted to see such skills, you must still be a teen! Your comment writing quality exceeds mine but you don't sound stilted. At any rate, well done! Most of my job is writing (non-profit outreach, marketing, media, etc), and we've had English BA interns with much weaker skills, so it's a relief to see there are talented people coming up!
@@montananerd8244 Thank you! My parents (especially my mom) always had academics (especially reading & writing) as a priority and thankfully made sure I got back up to speed after covid so I wouldn’t be behind. again thanks so much it really means a lot!
At 12, I started getting hormonal acne. I tried every over-the-counter acne product available throughout my teen years to "fix" my skin, and was intensely sensitive about my skin's appearance; luckily, this was in the late 2000s/early 2010s, so most kids in my age group and location didn't even put lotion on regularly, let alone make pilgrimages to Sephora for retinols or niacinamide. I'm in my late 20s now, and my skincare regiment is very simple and guided by an actual dermatologist; I still get breakouts around my period, but it's like clockwork and I've accepted that it's just my body going through a regular process, and literally no one else cares or even notices other than myself looking into a mirror. I can't imagine how hopeless, anxious, and dirty I would've felt as a pimply pre-teen if a bunch of other kids I knew were parroting (expensive!) skincare advice they got from Tiktok. At the very least, I hope these kids' parents have them regularly applying sunscreen, because so many of these products they're anointing themselves in can make your skin hypersensitive to the sun; wrinkles and sunspots are a part of life, but melanoma shouldn't have to be!
When I was a kid and got $50 I thought I was the richest person in the world but now the kids nowadays are like ‘oh $570+ yeah that’s totally ok, yippee!’ This is not healthy for small kids to be obsessed over. Like goodness go outside 😀
I would be hella embarrassed if that was my kid doing that to those underpaid sephora employees. Those kids are mimicking what they see on YT, TT, and their parents probably act that way as well. I can probably guarantee those same parents aren't watching them either when they are on YT and TT. I have a 12 y/o and he will never touch anything unless he plans on putting the item back the same way and place he picked it up, because thats what I taught him, and I also model those behaviours as I have worked in retail for a long time and I have empathy for the workers. This behaviour is so sad and this has nothing to do with the kids. These parents should know better and its sad to see that there are a lot of parents out there trying to blame these companies for not labeling their products as child friendly or not. Smh
I briefly worked at a children's museum that was a bit too hands on & the most disrespectful kids were the wealthy ones. Their parents assumed we were essentially daycare workers & our manager allowed them to berate & hit us. I ended up at a bigger museum in town, now those same parents try to impress me, they think I'm so "cultured" 😂😂😂 The elitist attitudes are out of control. We are a blue collar prairie city, none of these snobs would be a VIP in a big city, and all us peasants know it. They aren't even 1%ers, just upper mid class in debt up to their 👀, trying to impress each other or get an online following 😂 but they ruin so much!!!
I think part of the problem is the complete lack of things marketed towards this age group. When I was growing up I had stores aimed towards my demographic, like Claire’s, and American girl, as well as certain clothing brands. Nowadays we don’t see as many things just for them. Honestly I think if there were more stores just for them, and less time on the internet, that they would feel more secure in being the age they are instead of trying to look or act older.
@@BioLivbanon I didn’t say cosmetics or self care, you did, but self care looks different for each person and is not just buying a bunch of luxurious skincare of beauty, it’s the act of taking care of your mental or emotional health, which kids do need
This breaks my heart. When I was 10 all I wanted was my Lisa Frank notebooks, American Girl Doll, and to go see the summer Disney movie. When I finally started wearing makeup in the 8th grade all it was was the green cover girl compact and awesome tasting lip gloss. What is this?!?!?
Just a word of advice after seeing my cousin's kids. Stay away from Cocomelom and the like, too, whether showing it to them on RUclips or Netflix. The terribly annoying nursery rhymes will not only drive you insane but also affect your kid's maturing attention span. My cousin's eldest is 3 and refusing to branch out to anything else other than her 'comfort channel' because she doesn't have the patience for longer or story form videos. I watched Peter Pan and The Sound of Music and Tom and Jerry at her age, so it bothers me that she blatantly throws fits when I try to introduce her to it. Somehow, without any tablets present in the house, this little girl is becoming an Ipad child. If you want to distract your child with the TV, don't worry, they can still grow up with stability. But let them watch some classical movies or shows.
I work at an elementary school and I hear all these little girls talking about how they want their mom to take them to get more skin care after school it’s crazy
I'm 14 and I am SO glad my parents never raised me on social media. Since I was about 5 I was always busy reading books and watching David Attenborough documentaries during my free time and the thought of learning how to put on make-up never crossed my mind. Even now I haven't really got much of an interest. I'm too busy writing horror short stories💀💀
i'm someone who's grown up with a mom that doesn't use makeup like, at all, the only times i've had any on were dance performances, and they were professionally done full face glam, i've never even had any interest in makeup till now and i'm 16, almost. i've never stepped foot in sephora and my mom's taking me there for the first time in a few weeks to buy some stuff to experiment with since she doesn't have any. i only started skincare once i reached puberty and my skin started getting a lil oily and even the products i'm using aren't new, i share them with my mom, she's been using Estee Lauder's products for years. and it's not like an elaborate routine, just exfoliating, cleansing, moisturiser since my family's blessed with good skin lol. if gen alpha's parents are overconsuming then naturally the kids will follow. it's sad to see that tween awkward phase disappearing like this.
I spotted a Sephora kid in their natural habitat the other day, and they were so freaking crazy, you have no idea. One of them threw a tantrum because she wanted a $100 moisturizer but her mom said no. Ya your mom said no you child?!
I’m 34 and the most makeup I ever worn in my teen years in 2006- 2007 was when I went to junior/senior prom and graduation 😂I dabbled in super simple makeup products like MAC lipglass and smeared some eyeshadow on my lids but it was so low effort, but there was zero interest in full blown skincare routines and makeup products .I don’t even remember what the hell I used to wash my face with in high school maybe it was Clean and Clear? I can’t believe this is a thing for preteens now. I love this channel and keeping up to date with the foolery.
It's honestly scary and really sad. Being a kid is so nice because you don't have to worry about these things. Beauty should be the least of their worries. They should be having fun and should be building their imagination and social skills. Parents need to stop spoiling their kids and realize how damaging all this is. It's beyond skincare at this point. These kids are going to grow up so superficial and they're going to have a shopping addiction. They need to limit their social media screen time as well. It's going to enable this horrible habit.
Those kids don’t realize that using skincare products that has retinol in it is really dangerous for their skin because it will cause their skin to break out more
I remember when I was like 10, a girl I really looked up to had all these expensive creams for her face. She acted all interesting with them and her mom was telling her she needed them. She was a beautiful girl, she was popular and everyone looked up to her as well. I asked my mom if I could have those creams as well, since we were good friends with her family and my mom was friends with hers. ( I just wanted to be like her ), my mom told me I didn't need those creams. I grew out of wanting them and didn't persist. This girl got rashes when she went into puberty, extremely dry skin and flakes. Now in her 30's, she still has acne. I don't know if those creams had anything to do with it, and there's no doubt she still smears creams, but I feel I didn't miss out on anything. My skin is fine and now I'm in my 30's I just use spf daycream and I'm good. Just saying, kids really have no business smearing creams unless it's a hot summer's day and it's suncream.
Yup. These kids are going to look like 40 year olds, in their 20s. That are prematurely ruining their good skin. Shame on the parents. This should be seen as a form of child abuse or child endangerment.
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
@DEC3ASE oh yeah, I mean allowing them to buy products meant for 30-50+ year olds is what's dangerous. Teaching them how to wash their face and good SPF is healthy
i watched a couple of videos on Sephora kids epidemic, and you're the only one who pointed out how the beauty industry's exploitation of women's insecurities affects young girls. i honestly think that "Sephora girls" is more accurate than vague "kids". like, yes, we all know that it's only girls who's being affected, but we also need to remind ourselves why it is *only* girls who's being affected. why don't boys go to Sephora at age ten and bother with skincare routines? they're kids too and they have tiktok as well. the problem should be fully acknowledged whether boys or men are included, even if they won't listen to us. we should *make* them listen.
Sephora is NOT marketing to children, influences are marketing Sephora products. I've heard of store-fronts banning children under the age of 16, because they are ultimately losing money to these kids with the amount of product they destroy making their skincare "smoothies"
Gen Z over here. I used to collect figurines, now I collect Kpop merch instead. I have zero idea what is a Stanley cup, drunk elephant, rare beauty, etc.
This and the Stanley situation makes me so sad, to have a childhood defined by consumerism is gonna wreck these kids, what memories are being made? The only people benefiting are the companies getting mommy's credit card 🙄
I do agree in the facts that children honestly under 20 shouldn’t need anti-aging or retinol serum‘s because their skin is perfect but for many many generations, children have been wanting to do what adults do because they want to feel goal grown up I don’t see a problem with that as long as the respecting the testers being nice to the employees and overall I think in my opinion 10 year old Sephora kids is not as big of a problem than it sounds still they should not be buying antiaging serum or retinol at age 9 to 14
I was at Ulta today and while I was in the skincare isle, this groups of 10-12 years old were talking about buying brightening treatments, anti aging creams, and eye creams. It was so wild. When I was 10 I was into beauty (I’ve always been a girly girl), however my mom would only buy me things meant for children’s skin (especially sensitive skin). I would paint my nails and all that, but I was not out here purchasing $80+ worth of skincare products. I fear that the pre-teen age has completely disappeared. Children are growing up completely online and watching the 20 year olds, thinking that is how they are supposed to act too. I’m glad I don’t have children yet, it’s sad watching children becoming adults before they’re 18. Just knowing that when they are adults, they are probably going to miss their childhood and wish they actually acted like a child. Sorry for the novel lol😂 P.S. this is my opinion, and am not trying to hate on anyone who buys their kids skin products or anything of the sort
Over consumerism is a real real problem. Since COVID, I only buy things I need and once in a while I will buy something just because I know I will enjoy and use it ❤ I’m so much happier and don’t worry about comparing myself to others (and I have an emergency fund now with the money I’ve saved not buying so much stuff!)
remember when children were actually children? Pepperidge Farm remembers! no but seriously I got an example Im 34 years old and I remember in third grade we had a Little Tikes castle playhouse surrounded with giant foam blocks! each child would take a turn for a day to spend class time inside the playhouse and get to pick a friend to go with them! we thought it was the coolest thing ever and many of us were 9! the same teacher had a puppet of Mcgruff the crime dog that she would have "interact" with us! everyone was so excited when that puppet would come out to "talk" to us! nowadays what 9 year old child is still going to be excited over castle shaped playhouses and puppets??! so sad....
I'm quite a bit younger than you but at that age range I had the sweetest teacher, she allowed us to do what we wanted if we were done with the current activity so long as we did not disturb others. My entire table was pretty bright so we got hours upon hours of daily time where we played with paper dress up dolls that we made ourselves. It was originally just the girls at the table doing it but eventually the boys wanted us to make them dolls per request as well. Just a wonderful memory of gender solidarity.
Dude I'm 16 and I do next to nothing to my skin other than wash and moisturise it. It's hard to believe anyone would even want so much skincare, when you could actually have a hobby that brings you joy and not worry about your look so much
I’m a Gen Z teenager and it’s really depressing to see all these kids wanting to grow up so fast. Even though I’m younger I had neighbors and involved parents my age so I played with them a lot. We also played video games, but nothing online for the most part. We read a lot and I still read pretty often. I didn’t have an iPad until I was twelve, and I helped to buy it because I wanted Procreate. From a developmental perspective, Gen Alpha growing up on the internet and not playing outside for whatever reason has probably stunted their social development [bargaining, compromising, being part of a team, etc.] and their parents caving to their every demand makes it worse. Kids are manipulative as a survival tactic. If you establish that you’ll give the kids what they want if they start making a fuss, they know how to milk that for everything they can. Kids aren’t stupid. And both parents working and being poor doesn’t matter. Poor people have been good parents and they continue to be good parents. It’s a matter of choosing not to [consciously or unconsciously] help your child develop the skills they need to be a functional member of society.
Complain to the store and to corporate. If enough people complain and/or they lose enough customers, Sephora may finally do something about it. The Ulta near me did. They hired a security person. They said just having the security person in there has been a huge deterrent to little girls tearing up displays and stealing. Some Ultas are putting products behind locked glass displays. If you want to try a tester, an employee must unlock it for you.
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
If any 10 year old is reading this - girl, you look good! And you will understand and see it as a grown up. Most adults start liking their childhood seves only later in life and that's super ok! You don't need to be the prettiest to be pretty! 😊 Enjoy yourself as you are! You will never ever ever look like this again, just roll with it and enjoy your life and friendships!
As a 13 year old this makes me sad. Why are kids doing this?? Every time I am in Sephora, I ALWAYS take great care of the testers. If I don't like something I put it back. If I don't see something I want, I ALWAYS ask the employees if they have it in the back or if I can look in the drawers. I buy stuff that is age appropriate, not retinol or heavy foundation. And I would NEVER disrespect a Sephora employee or customer. These kids are giving us a bad rep, and it is embarrassing. They need to stop.
That's because you were raised "right." Many parents let their kids do whatever whenever. They aren't teaching manners, respect, etc... This is why so many teachers are leaving the profession. It's why I won't go back to teaching.
I’m glad I grew up in a day and age and environment where myself and others were taught you’re beautiful just the way you are. The beauty industry and medical industry earn so much money off of people’s insecurities. It’s disgusting.
These kids are obsessed with consumerism, and the parents are to blame. 10 yr olds don’t have money for this, and most adults right now don’t either. Parents need to learn how to say NO to there kids. Or they can wait till they get a job and can buy and waste money on shit themselves. They have no concept of how money works.
I even see this with my younger brother, he's been obsessed with consumerism. He loves buying name brand clothes, he won't leave the house in an outfit he doesn't like. He's 12...
Shopping at Sephora is this generation's version of shopping at Victoria's Secret, wearing the Playboy Bunny logo, and reading Cosmo magazine at age ten. Different mediums, but nothing has changed. There will always be children who grow up too fast.
I’m a teen girl and as of now, I’ve never set foot into a Sephora, in fact, I really don’t like makeup in general. It’s not like I’m not allowed to, my parents have let me use it, it’s just not my forte, instead of focusing on my appearance I’ve been making music, which is my equivalent to shopping, now, I’m not saying wearing makeup is bad, but it’s not for kids. It’s kind of like when Norma Desmond wanted to look younger, except reversed. That’s all I have ❤
Was raised without a phone, raised on reading and the outdoors and as a 22 year old with no kids if I have kids I’m not letting them touch a phone until they are at least 14 minimum
My daughter is 21. She is getting married in Novemeber. They have a big 6 year plan before they have kids. They want 3 kids. They are planning on secular homeschooling like they both had. She told me They don't want their kids to have a phone until they are 16. She also said they are going to put big time software on any computers and monitor their kids' use. No Tik Tok, etc... until they are near the second half of their teens. They see what socials are doing to kids now, and what they did to them in their later teen years once they had access. They aren't even religious. It's much easier to do things like that when your kids are homeschooled. But, they want their kids to be kids like they got the chance to be.
Should be a law against it and children on social media kids are kids and don’t need to be exposed to this crap in there lives and that pressure life is hard enough keep them young for as long as you can ffs..I blame the parents for even allowing it and thinking this is ok the brands themselves shouldn’t be selling to anyone under a certain age they don’t care because it’s making them money but all those chemicals on a child’s skin that is super sensitive and hasn’t even developed fully is so bad and so damaging as an aesthetics nurse I know this very well and have to refuse young teenagers weekly wanting treatments done in my clinic I don’t care about money I wouldn’t do it it’s also giving a child a complex about themselves and beauty standards I’m not a mother but this is so upsetting to see…little girls I understand playing with make up and dress up but this is taking it too far…they don’t understand the impact this will have on them in later years.
I think what is missing from this discussion is the impact of cringe culture on tween girls, there's a reason why young girls want to be more adult. I mean remember Vine, Worldstar and mid 2010s cringe culture? you could not be a young naive tween girl without being laughed at and ridiculed by grown men, so of course tween girls want to be adult now because there is also nothing to be gained from being a child these days, people will not take you seriously or respect you at all and also you have no autonomy as a young girl which feeds into the desire of being adult which then feeds into desire for cosmetics and skincare.
I was a very active, clumsy female child. My knees have scars from skateboarding/biking accidents, I even have a large scar on my face from falling into the side of a pool at 12. I've been bullied for it, but I've also lived and have more experience than most of my peers. My skin is not perfect, my scars are proof of my strength.
I’m proud my little sister goes to Claire’s. Yes, we go to b&bw sometimes with my mom,but that’s it for skincare, some bath and body works lotion.She plays with toys all the time. Whether it’s the squishmallows or Barbies. Yes , she is an iPad kid. But she’s a good one!
I blame the parents for using their children like this. Social media didn’t just create this new generation but also these “desperate for likes” parents.
you have so many good points..You're my kids' age, and I think about my own childhood, and my kids' childhood. Being outside was a huge part of it. Im 51 now, and still don't spend hundreds of dollars on makeup. Your point about people making comments about kids looks was also an excellent point. I am a Cherokee citizen but have white skin. People used to tease me when I was young because I had white blonde hair, and blue eyes...My family are dark Cherokee. I remember sneaking into my moms makeup, and being mad because her foundation was to dark for me..lol It did affect my self image, and many times I remember hiding in the floor board of the car because people would whisper, point, and make comments. (Dr, and Dentist apt on the reservation) Had people not said things I wouldn't have been that self aware. My kids had Brittany spears, and bratt dolls, and the only thing that cost a lot was school clothes, and video games..lol I can't imagine having to work a job just to spend it on a kid wanting expensive adult makeup, and skin care they don't need.
I don't even wear makeup often. I started watching Tati, and started buying a lot of makeup. I have a huge makeup collection that rarely gets used. I stopped watching the videos for a while, and I stopped spending money on things I will rarely use and need. I am embarassed that I was influenced by social media. That's not like me.
Parents aren't parenting because they, themselves, are too busy trying to keep up with these influencers. Where are the parents who are comfortable with who they are? I remember being embarrassed because my mom was older, didn't wear makeup and wore regular clothes. Thank you, Lord, for my late mother. The children today are lost.
shopping definitely brings me happiness, but recently i’ve been doing “giving it a walk” whenever i go somewhere. if you find something you like, hold for a bit. by the end, see if you still want it. most of the time i put it back. i’ll do this online too. throw it in my cart and then go to sleep, wake up and forget about it
I'm in my mid-20s (so, young but definitely not a kid anymore) and while I occasionally splurge on pricier items, I typically just use Pond's skin cream and makeup from discount stores. The cheap stuff works just as well as the more expensive brands and no one can tell the difference when it's on your skin. There are definitely benefits to purchasing expensive skincare and makeup if you want cruelty-free, sustainable items, but I feel like a lot of younger shoppers are buying things just for the packaging and that's sad. They're missing out on the "hidden gem" products that are so much fun to discover.
I’ve never actually watched one of the 10 year old skin care routines on TikTok , but I couldn’t imagine they know anything about the products they are applying . They literally have no idea what they are applying
I’m going to be 12 in march, I still can’t believe that this is what kids younger than me are doing, I wear skin care and mascara. My mom just barely let me wear mascara. But there are kids that are 7 years old that wear a full face of makeup. This is so weird, just enjoy your life as a kid before you turn into an adult, that’s what I’m doing and I love life. Sorry to all the Sephora workers that have to deal with careless kids❤
You keep being you and listening to your mama! This is why children have parents, so we can guide you and teach you into adulthood. Unfortunately, so many parents want to be their kid's BFF and aren't giving them the guidance they need.
The extent of “skincare and makeup” I had at that age was Lip Smackers and Bath and Body Works “art stuff” roll on glitter lol 🤣 when I was 13 my mom bought me a couple LA Colors products and a Covergirl cheekers blush at the Dollar General for me to play around with. My hometown got an Ulta when I was in high school and I started shopping there then but usually the drugstore side. Let little girls be little girls!
At 10, I was running through mud and climbing trees. I valued fun over looks and I was so happy. I still, at 19, love running around and playing in fields and arcades. I don't do makeup because I'm broke 😅but still I don't care for it. Being young should be fun not stressful, about skincare and makeup
I was in my local Walgreens-- literally a WALGREENS-- buying makeup for my junior prom (concealer, lip gloss, nail polish) and it's drugstore makeup style, so it'll be good enough for one night-- and behind me in line are these three seventh graders with baskets full of the "luxury" and "natural" skincare this Walgreens carries. I check out, I leave, I look over at those shelves-- they're literally empty. This entire town of middle schoolers has better makeup than me, and I'm over here trying to use up my old makeup from competition season (when I used to do synchronized skating) when we'd have to buy a new palette, lipstick, blush, etc for every season. It's wild how so much has changed since then.
you just earned yourself a new follower! this video and the topic overall is so important! i don’t want you to get in trouble or banned so maybe blur the faces of the children next time, i’ve seen creators get banned over this…
As a kid who hit puberty at like 8, i had pretty bad acne that just wouldn't let up. The funny thing is that i hated using skincare and just wanted to do normal kid stuff.
OK with the website for kids, now Sephora is enabling them as well. What the heck? Back in the 90s, I grew up on Barbie, my little pony, Playschool, and many other toys, but not make up! I did have a few make up playsets, but I didn’t really get into make up until my 20s. I feel like that episode of Arnold where Helga pretty much went off during Rhonda‘s sleepover party telling them that they’re all nine years old and they don’t need a facemask to help them with the wrinkles they don’t have. I mean hey Arnold.
Im almost 16 and I love experimenting with makeup. I get my makeup from the dollar store and wear a moisturizer from the drug store that was about 10 dollars. I love seeing girls my age experiment with makeup styles but in a budgeted and healthy way
Same!! I'm 17 and It honestly blows my mind to think that these children are buying expensive products at Sephora while I get all my makeup from the dollar store. I cannot imagine spending so much money on makeup and skincare items.
Same, I'm 15 and when I wanted to start makeup my mom went to dollar tree and cvs and got me some stuff. Or she'll let me borrow her's and now she takes me to Ulta once a month to get a few things
In the late 80s and early 90s, Consumer Reports made a video series call "Buy Me That!". It was a guide to consumerism and marketing that targets kids. It's very of it's time and very silly (the audience for the videos are kids after all), but I look back on those videos as one of the reasons I am more resistant to marketing (not immune, just resistant). I wish Consumer Reports would do a new TikTok or Instagram series on that same kind of thing, like commercials not portraying products realistically or using "I need to be part of the group" psychology to beg your parents to buy you all of the New Kids on the Block merch. Ads and marketing aimed at kids (including influencing) are insidious because the companies know that kids don't have the mental capabilities yet to not buy into everything told to them by a company. It programs kids to become adults that mindlessly consume with no thought other than "I need that thing".
Not mine: daily reminder, Your skin isn’t paper, don’t cut it. Your body isn’t a coat, don’t hang it. Your heart isn’t a door, don’t lock it. Your body isn’t a book, don’t judge it. Your life isn’t a movie, don’t end it. ❤
Now I understand the rapid growth of a Sephora substore in every Kohl's where I live and the addition of an Ulta substore in many of the Targets in my area. They needed to make their products more accessible to the average family with tweens.
I'm Gen Z and a only child. I often played by myself in my garden and i had the time of my life. I did have a ipad but i often watched toy reviews of things i was obsessed with
One of the most beautiful things in this world is the innocence that lies in a child's face, they are precious little souls who should only get happiness and joy, they should play around with their friends, ding dong door dash, eat ice creams and argue to not take a bath. Whats happened to these children now? If anyone told me to wear skin care at that age i would rather ask them for a dollhouse or a doctor doctor play set. I wish that we could turn back time to the good old days.
I’m an 11 year old myself and I’m in England and I do skincare for fun not rlly to look good and I still go to Claire’s the toy shop to buy mini brands, slime,fidgets and sometimes I go boots and Superdrug and if some of yall are American boots and Superdrug in England is a beauty store aswel basically like ulta and Sephora but I’m never rude to ppl who work there like I always say thank u or oh ok that’s ok thank u for helping me I never like be rude like that’s just messed up and not being cool!And also I use a body scrub bc I shave my legs and arms no where else until I’m 15-19and the only time I use makeup is when I maybe go to a bday party I would wear maybe foundation but a bit a lil bit of blush and curl my lashes or a bit of mascara that’s it
I remember watching youtube makeup tutorials at like 10 years old but there is a big difference between applying a blue sparkly smokey eye and using skincare with medically active ingredients. Also I did not have money for anything at 10
I am 30: still scared of applying retinol and my face melts 😅 I just found out Elf eye cream that I fell like using for my dark circles, but omg I am an Aveeno girl and it worries me so much the tiny girls using this stuff on their face. I would love to see Sephora and dermatologists talking about this.
I am a 13 year old and yes i buy makeup and skincare products but I do NOT act like this I make my products after a research and make sure it's ok for your skin. But makeup I use at home for fun not for in public I do not agree with these parents 😡 I get a moisture and I'm like ohhhhhhhhhh thanks Mom!!!
FINALLY a youtuber whos talking about the real dangers of this trend! i agree with most of the points other youtubers make but they fail to acknowledge how much this is ruining their childhood, little girls dont get to be children anymore, theyre already obsessed with their appearances and this trend of parents emotionally neglecting their daughters to the point theyre being raised by tiktok and growing up on capitalism, consumerism, and toxic beauty culture, feeds so much into unrealistic beauty standards, pedophilia, misogyny, sexism, consumerism, and it gives money to huge, problematic brands! not only are CHILDREN feeling pressured to obsess over their skin now, for predators to look at, rich companies that support some not very good things are getting even more money, and the overconsumption of skincare products, not only by children, but by the beauty influencers themselves, creates more and more waste and more and more dangers to the environment! i saw beauty influencers with shelves and shelves and drawers of skincare products theyll never use, probably half of what an entire sephora store has, and this is so toxic. not to count most of these women are white and rich, which shows the insane privilege some people have, and how absurd it is that rich people are blowing thousands on skincare they wont use instead of doing something good for this world
I agree with they complex skin care the little kids are using. I as a child had really bad skin. I had a face covered in blackheads and Milian all over. Really Textured skin. I had seen dermatologist to treat and had to Scrub, cleanse and moisturize my skin as early as 5 yrs old. I did get retinol at 14 for cystic acne. I did get my skin care at a prescription level. I did had to use hats, spf and foundation that young because of my skin care. But I had and still have Textured skin that easily swells. But I am the exception to this skin care craze. I did start my son on a basic skin care at 5 because I saw his nose becoming Textured. But it's really basic cleanser toner and moisturizer with antioxidant and for sensitive. But it's a case by case basis. I never liked having have to do it but my skin was bad at an early age. I didn't use retinol again until I turned 43.
Honestly the best thing I’ve done for my skin was ditching all of my skincare products and literally using the cetaphil gentle cleanser and vanicream moisturizer. My skin is super sensitive and I’m allergic to a whole lot of fragrance on top of that so I realized all these expensive skincare products were just making my skin worse. Now I’m actually consistent with my skincare because it takes 2 minutes tops and my skin is no longer irritated all the time. I’m actually so happy when I look in the mirror now. And not to mention the money it saves ;)
Some of these kids look really tired, dark circles around the eyes, droopy lids and their voices sound like they are trying not to yawn. I wonder whether the most popular influencer ones are being used by their parents.
My 9 yr old niece loves makeup & face masks but she doesn’t moisturise or go to Sephora. She wouldn’t even know what Sephora is. Not in a million years would her mother take her there. We live in a medium sized city in Australia & kids are definitely not buying in to this disturbing trend. I would be curious to know which countries and city’s this is most prevalent in. I will show this video to my sister in law though as my nice could at some point be vulnerable to this. Great video
I've seen it happening in TX moms encouraging thier kids to used Drunk elephant. Its sad , kids don't even care about toys anymore. When I was traveling to Chile and Argentina they dont have this problem kids are actually enjoying their chuldhood. Sad how America thinks this is normal .
I bet the anti-aging stuff makes little to no difference. Idk how we’d ever test this because you never know what you’d look like if you never used it but I always thought aging mostly has to do with your genes so there’s very little you can do to change it anyway. Stress also is the main contributor to aging and if you’re out here stressing about how you look and spending hundreds of dollars that you work for on products you don’t need, it probably does more harm than good anyway. It’s sad that kids are falling for this already, it appears as though they don’t even truly want the products but feel like they need them because “everyone else has it”. Childhood is the happiest period of life and they won’t even realize until they’re already grown up. It’s heartbreaking 😥
I don't know what's worse: kids as young as 7 buying skincare products in Sephora or their parents ALLOWING them to buy there in the first place. 🙄
answer: all of the above
Parents def.
exactly
I think the second one is worst.
I mean, when I was a child I also want one of viral skincare but my parents ain't buying it so I just can't and eventually forget about it
Now that I can afford it myself, turn out the exact one I want when I was just a child was so high in alcohol that even my adult skin can't bear the amount of alcohol, now I just using gentle skincare that have no alcohol and perfume, so basically almost the same as what I using when I was teenager
it’s so crazy to me because when i was 7 (i became very sick at that age 💀) i was getting my hair french braided by hospital staff and i had a giant lion stuffed animal
This is creepy and disturbing. Raising children is already expensive enough as it is. Encouraging this level of consumerism at such an early age will only make it worse.
Agreed, kids shouldn't be worried about skincare at such a young age. Most of these kids haven't even gone through puberty yet, lol.
Not to mention how these kids ruin their skin w these products since most of them contain active ingredients
it’s gonna be so bad we need to stop encouraging buying things u didn’t know existed until someone told you it exists. more individuality
How many parents are just getting into debt or even more debt by letting their kids buy whatever? This economy is crazy right now, but debt has been a big problem for years, so we can't just blame all debt on the current economy that we see today.
@@vogue_paris3106normally kids who have acne issues do worry about skincare but normally it’s their parents setting them up with dermatologists or teens taking proactive not like a whole expensive ass routine 😳
At 10 my daughter loved her american girl doll, Nancy drew books, fairy books, roller blading and crafting, she’s now 22, I’m so glad she didn’t grow up on social media!
That's when I got my Pleasant Company doll. Do 10 year old children even play with dolls now? I still own Sammie, she hangs out on a bookshelf.
Mine climbed trees, loved her AG doll too, stuffed animals, Barbie movies, dance, and Girl Scouts. She never tried to get in on trends. Her school had a lot of really innocent kids too. Lots of kids beleived in Santa in 5th grade at her school.
I am the same age as your daughter. My mom only allowed me to use the family computer once or twice every month, sometimes longer than that (by my choice). I spent a lot of time reading, watching tv, playing with dolls, those DIY craft games, coloring and gaming on my DS and XBOX 360 on occasion. The internet, while there, wasn't relevant as it is now. And I LOVED going to Justice too! At aged ten, all I wanted to do was go to the American Girl doll store, play dress-up games online, watch Disney and Nick shows and go to Justice in the mall.
This was literally me as a kid. Also 22 now.
Millennial here! I used to collect Harry Potter and Series of Unfortunate Events books as a kid and now the kids are collecting Stanley cups and beauty products. It’s no wonder they can’t read…..
Harry Potter books 📚😫 those were the days I miss it! So wholesome and innocent
Can’t read, can’t write and want to fight teachers for taking their phones away. There’s no discipline anymore.
I’m collecting ASOUE books as a kid. I can confirm that my skincare routine is… Nivea… that’s it. I have a Stanley cup because I got it as a gift but I don’t like skincare because my face reacts badly to most things
@@MariaDonkovaThe books? We read those in 2/3rd grade and only the first 3 books were out then. We grew with the series. Perfectly age appropriate 👌
The reading issue is a lot more complex and nuanced than you reading Harry Potter as a kid vs them not.
This is really sad and a result of 1) parents letting social media raise their children and 2) influencer culture constantly peddling beauty products using deceptive affiliate links and covert marketing to get rich.
I blame the parents who have Tik Tok accounts who are exploiting their own children for sponsorships. I'm almost 60 and I don't use as much crap as some of these kids are using! I'm done with Sephora too, they are just as guilty of this and doing nothing to squelch this. Their employees aren't paid enough to put up with this. I closed my Sephora account this morning.
My mom NEVER let me into Saphora or Victoria Secretes. I thought she was too strict, but now I can see she was just trying to protect the small time I had as a kid. I didn’t need to worry about any of that stuff. These girls are too young to be worried about skin routines.
the fact that I (19F) act more like a preteen than actual preteens is disturbing.
sammeeee 😭
Too real 😭😩
fr
same here 😭 i don’t even wear makeup or use skincare, i’d rather be coloring and stuff man
These children are also doing permanent damage to their skin. I’m 58 and I can’t use most of the Drunk Elephant line because it’s too much for my skin.
That baby facial is so good on my 30 year old acne prone skin. So good!
@@seadragon1456 I’ve heard it is good for that.
The raspberry framboos serum made my entire face burn and peel. I am in my late 30s. I can't even imagine what it would do to a child's skin.
@@mayjacob7545 I am 58. Not lying.
@@allisonmiddleton8629honestly. I’m 19 and don’t really use skincare due to allergies. I’ve tried a few different brands and broke out into hives. I’ve tried Cetaphil, CeraVe, etc. I cannot imagine what all these products are doing to these children’s skin if the slightest drop sends me into hives (obviously I know everyone’s skin is different and not everyone has allergies). One time I got a skincare set for Christmas and decided to just use the face mask, like the ones you can buy individuals of. Followed the instructions, wore it for the allotted time (15 minutes), took it off and went to bed. Woke up a bit later to my face puffy, red and itchy. I cannot imagine what these products are doing when they’re adding face masks, serums, retinol, etc.
I would just tell the kids, your skin is better and healthier that us adults you see on the web, you don’t need these products, you currently have more to flex not needing these trashy products
Sadly that comparison doesn't make children feel better, it invokes a scarcity mindset to be told what they have currently is the best it's going to get makes them scared of growing older and resort to using products thinking it will help them stay youthful.
@@chaoticneutralsheep Yeah. I'm a kid myself so I can say those words would probably go one ear and out the other. Especially if their parents already raised them to want these products. I know how stubborn kids can be (I know myself when I was a bit younger too), and I know some of these kids probably don't even care about the care part. Mostly it's about it being trending, "cool", and fun I guess to put a bunch of random creams on your face and how "adult" they think they are. I know that the fact kids want to be older than they actually are has almost always been there. From wanting to be cool like their big sibling (I'm an only child so idk) to saying and acting like their parents. It's kind of natural but parents actually letting kids fulfill these things helped the problem too. While I'm off tracking and stating the obvious, I gotta say that kids aren't gonna wanna hear it. Okay I sidetracked way too much sorry about that lmao. I agree with this comment though, it will make them probably more insecure and try harder to keep their youthful character.
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
Yeah, while I agree the products they are using are trashy not every kid has good skin, and the mind set of kids have flawless skin does not help the situation, I’ve dealt with skin issues since elementary school and was using makeup and skincare from a young age but they were age appropriate things, the issue becomes the overconsumption of products and the ignorance of parents letting this happen, skin care by itself is not harmful the ingredients and products they get are, specifically Hyaluronic acid, Salicylic acid, retinol and harsher chemicals are not child safe in certain percentages. But things like vitamin c, sunscreen and gentle cleansers aren’t bad for kids especially products are certified kid safe
@@JustAnotherAppole Makes perfect sense, you conveyed yourself. The adults in the best case scenario are essentially saying do as I say not as I do here because women aren't opting out of this lifestyle. The other alternative as you mentioned is parents are actively encouraging it because they'll purchase products as presents thinking it's more practical and 'useful' than what's age appropriate.
The beauty industry is everywhere and every influencer is a make up guru, it's now cultural for women to all look a certain way. Naturally young girls who see this all the time will want to imitate what their older peers are doing because they fear ostracisation for not fitting in. Everyone is constantly preforming femininity but now it's a bad thing when the 10 years olds start doing what was going to be expected of them soon anyway. Really if people want this to stop they need to stop making fun of children on tiktok, act like adults and realise kids need third spaces. That and there should be more alternatives for women besides cosmetics and fashion, otherwise young girls will always feel pressured to participate.
Yesterday, I went to Sephora and I saw this young looking at Paula’s choice product ( the one that exfoliates the skin) and I asked her why do like this product and she said: because I saw it on tiktok. When she asked me why do I like the product, I told her because it helps with my hyperpigmentation and I showed her my face. She was like “ oh I don’t have that problem “. DUH you’re a kid. I just wanted to scream: where are your parents? They don’t need this. 😢😢😢
WHY ARE LITTLE KIDS ON TIKTOK
It is shocking and so sad
Why didn’t you ask her?!
It's so sad that they aren't just being kids. 😓
My daughter (10) she asks for kinetic sand and playdoh.
Kids grow up way too fast, no need to rush it even more.
Thank goodness my daughter is raising her preteen daughter to have healthier interests such as reading, singing and sports to develop her confidence and social skills. Hopefully this trend of superficial beauty consumerism will fade quickly.
You raised your daughter right, bravo !
I went to Sephora a few weeks ago to get some mascara. I got to witness a supervisor confront what looked to be a 14-16 year old girl who they suspected of stealing. They had found an empty lip gloss box and asked her where she put the lip gloss. She hesitated but they then pulled it out of her sleeve. I was shocked. I have never witnessed anyone actually stealing like that.
Yikes, this is nothing new honestly. Everyone I knew went through a shoplifting phase in HS, we would get inexpensive things so as not to catch a felony when we got caught 😅
why can't kids just go to claire's?
I guess maybe they figure Sephora or Ulta Beauty is better..!! And Claire is outdated. 😂😂This is sad & extremely creepy.
@@dashiajames1882 I’m 18 and I still shop at Claire’s (they have really affordable titanium earrings and cute hair accessories lol)
claire's stores are disappearearing because they are in bankruptcy from what i know
@@queer_arabicalso some claires contain toxic elements
@@ronnie_does_artnot a teen, but I don't trust Claire's makeup. Plus it is so cheap. I hate cheap looking makeup, period. I don't mind a cheap makeup product if it is a good quality product that works for me.
These parents failed HARD.
Honestly, it goes beyond skin care products unfortunately, and skin care products are the least of the problems IMO. My 10 year old comes home with friend problems that I didn't face until middle and high school. Girls today are shallow and manipulative. It seems like half of the girls we encounter are some kind of reincarnation of Regina George from "Mean Girls." AND THESE GIRLS ARE BETWEEN THE AGES OF 7-12!! They are NOT high school girls. My kid honestly hates hanging out with girls her age, and I don't blame her. It's been next to impossible to find a single, good, reliable friend for her. I'm so sad that she's missing out on these critical childhood experiences because so many girls today are so awful to be around. Even her therapists says that 8 years old is the new 13. It's a trend where girls are acting older than they are but without any of the developmental life experiences to help them navigate through problems that really are meant for a 13 year old (not an 8-10 year old). As a parent, I'm at a complete loss for my kid. Not only are girls pre-occupied with appearances, but those that aren't are forced into isolation, which further entrenches issues like screen addiction and adds to the iPad kid dilemma because what else are these lonely kids supposed to do? I wish parents understood that this goes far beyond just buying your kid skin care products. It creates a whole attitude around how your child sees and treats others, and YES, IT MATTERS!!
Gen Z teen here (Gen X parents), I hated that my parents wouldn’t get me an iPad when I was younger, but looking back I’m immensely glad they didn’t. Looking at these kids and people my age, I’m glad I had a preteen stage (that was cut off by covid, but that’s no one’s fault), was taught manners *and* had the chance to develop a personality and interests other than what was trending.
To me, the issue isn’t necessarily the content, as kids will always want to copy people they see as idols. It’s up to the parents to regulate what’s age appropriate and not just say yes to everything.
Unrelated to your point, but you must be a few years younger than my son, and I am so impressed by the quality and clarity of your writing. COVID really interfered with that in most students, and US average writing level was going down already. I say this because the time has never been better to hone that craft and pursue it as a career, or going into high level academics. Few young people write so naturally in a traditionally correct manner, I'm absolutely delighted to see such skills, you must still be a teen! Your comment writing quality exceeds mine but you don't sound stilted. At any rate, well done! Most of my job is writing (non-profit outreach, marketing, media, etc), and we've had English BA interns with much weaker skills, so it's a relief to see there are talented people coming up!
@@montananerd8244 Thank you! My parents (especially my mom) always had academics (especially reading & writing) as a priority and thankfully made sure I got back up to speed after covid so I wouldn’t be behind. again thanks so much it really means a lot!
Amen
@@salvetteeyou have great parents.
At 12, I started getting hormonal acne. I tried every over-the-counter acne product available throughout my teen years to "fix" my skin, and was intensely sensitive about my skin's appearance; luckily, this was in the late 2000s/early 2010s, so most kids in my age group and location didn't even put lotion on regularly, let alone make pilgrimages to Sephora for retinols or niacinamide. I'm in my late 20s now, and my skincare regiment is very simple and guided by an actual dermatologist; I still get breakouts around my period, but it's like clockwork and I've accepted that it's just my body going through a regular process, and literally no one else cares or even notices other than myself looking into a mirror. I can't imagine how hopeless, anxious, and dirty I would've felt as a pimply pre-teen if a bunch of other kids I knew were parroting (expensive!) skincare advice they got from Tiktok. At the very least, I hope these kids' parents have them regularly applying sunscreen, because so many of these products they're anointing themselves in can make your skin hypersensitive to the sun; wrinkles and sunspots are a part of life, but melanoma shouldn't have to be!
Spirolactone is a life saver for hormonal acne 🎉
@@Username0467well not if you also have eczrma and hormonal rosacea
When I was a kid and got $50 I thought I was the richest person in the world but now the kids nowadays are like ‘oh $570+ yeah that’s totally ok, yippee!’ This is not healthy for small kids to be obsessed over. Like goodness go outside 😀
I would be hella embarrassed if that was my kid doing that to those underpaid sephora employees. Those kids are mimicking what they see on YT, TT, and their parents probably act that way as well. I can probably guarantee those same parents aren't watching them either when they are on YT and TT.
I have a 12 y/o and he will never touch anything unless he plans on putting the item back the same way and place he picked it up, because thats what I taught him, and I also model those behaviours as I have worked in retail for a long time and I have empathy for the workers.
This behaviour is so sad and this has nothing to do with the kids. These parents should know better and its sad to see that there are a lot of parents out there trying to blame these companies for not labeling their products as child friendly or not. Smh
I briefly worked at a children's museum that was a bit too hands on & the most disrespectful kids were the wealthy ones. Their parents assumed we were essentially daycare workers & our manager allowed them to berate & hit us. I ended up at a bigger museum in town, now those same parents try to impress me, they think I'm so "cultured" 😂😂😂 The elitist attitudes are out of control. We are a blue collar prairie city, none of these snobs would be a VIP in a big city, and all us peasants know it. They aren't even 1%ers, just upper mid class in debt up to their 👀, trying to impress each other or get an online following 😂 but they ruin so much!!!
I grew up in the 80’s and all I wanted was a Cabbage Patch doll. I miss the innocence of those days.
I think part of the problem is the complete lack of things marketed towards this age group. When I was growing up I had stores aimed towards my demographic, like Claire’s, and American girl, as well as certain clothing brands. Nowadays we don’t see as many things just for them. Honestly I think if there were more stores just for them, and less time on the internet, that they would feel more secure in being the age they are instead of trying to look or act older.
I agree.
Kids don't need any sort of cosmetics or "self care". They should do other stuff, such as playing in mud and reading.
@@BioLivbanon I didn’t say cosmetics or self care, you did, but self care looks different for each person and is not just buying a bunch of luxurious skincare of beauty, it’s the act of taking care of your mental or emotional health, which kids do need
This breaks my heart. When I was 10 all I wanted was my Lisa Frank notebooks, American Girl Doll, and to go see the summer Disney movie. When I finally started wearing makeup in the 8th grade all it was was the green cover girl compact and awesome tasting lip gloss. What is this?!?!?
I loved Lisa Frank!!
My first kid is due in July and I am working to stay off my phone. I am gonna set a good example and not let them be raised by social media.
Just a word of advice after seeing my cousin's kids. Stay away from Cocomelom and the like, too, whether showing it to them on RUclips or Netflix. The terribly annoying nursery rhymes will not only drive you insane but also affect your kid's maturing attention span. My cousin's eldest is 3 and refusing to branch out to anything else other than her 'comfort channel' because she doesn't have the patience for longer or story form videos. I watched Peter Pan and The Sound of Music and Tom and Jerry at her age, so it bothers me that she blatantly throws fits when I try to introduce her to it. Somehow, without any tablets present in the house, this little girl is becoming an Ipad child. If you want to distract your child with the TV, don't worry, they can still grow up with stability. But let them watch some classical movies or shows.
Modeling is everything period
I work at an elementary school and I hear all these little girls talking about how they want their mom to take them to get more skin care after school it’s crazy
I'm 14 and I am SO glad my parents never raised me on social media. Since I was about 5 I was always busy reading books and watching David Attenborough documentaries during my free time and the thought of learning how to put on make-up never crossed my mind. Even now I haven't really got much of an interest. I'm too busy writing horror short stories💀💀
I’m so grateful to have been a kid when there was no social media
i'm someone who's grown up with a mom that doesn't use makeup like, at all, the only times i've had any on were dance performances, and they were professionally done full face glam, i've never even had any interest in makeup till now and i'm 16, almost. i've never stepped foot in sephora and my mom's taking me there for the first time in a few weeks to buy some stuff to experiment with since she doesn't have any. i only started skincare once i reached puberty and my skin started getting a lil oily and even the products i'm using aren't new, i share them with my mom, she's been using Estee Lauder's products for years. and it's not like an elaborate routine, just exfoliating, cleansing, moisturiser since my family's blessed with good skin lol. if gen alpha's parents are overconsuming then naturally the kids will follow. it's sad to see that tween awkward phase disappearing like this.
I spotted a Sephora kid in their natural habitat the other day, and they were so freaking crazy, you have no idea. One of them threw a tantrum because she wanted a $100 moisturizer but her mom said no. Ya your mom said no you child?!
I’m 34 and the most makeup I ever worn in my teen years in 2006- 2007 was when I went to junior/senior prom and graduation 😂I dabbled in super simple makeup products like MAC lipglass and smeared some eyeshadow on my lids but it was so low effort, but there was zero interest in full blown skincare routines and makeup products .I don’t even remember what the hell I used to wash my face with in high school maybe it was Clean and Clear? I can’t believe this is a thing for preteens now. I love this channel and keeping up to date with the foolery.
It's honestly scary and really sad. Being a kid is so nice because you don't have to worry about these things. Beauty should be the least of their worries. They should be having fun and should be building their imagination and social skills. Parents need to stop spoiling their kids and realize how damaging all this is. It's beyond skincare at this point. These kids are going to grow up so superficial and they're going to have a shopping addiction. They need to limit their social media screen time as well. It's going to enable this horrible habit.
At their age I was listening to Disney radio and hanging posters in my bedroom 😂😂😂 these kids aging themselves!
Those kids don’t realize that using skincare products that has retinol in it is really dangerous for their skin because it will cause their skin to break out more
And, it can cause serious problems when they go out in the sun for recess unless they are wearing sunscreen.
I am afraid of having a child this age because of this
I remember when I was like 10, a girl I really looked up to had all these expensive creams for her face. She acted all interesting with them and her mom was telling her she needed them. She was a beautiful girl, she was popular and everyone looked up to her as well. I asked my mom if I could have those creams as well, since we were good friends with her family and my mom was friends with hers. ( I just wanted to be like her ), my mom told me I didn't need those creams. I grew out of wanting them and didn't persist. This girl got rashes when she went into puberty, extremely dry skin and flakes. Now in her 30's, she still has acne. I don't know if those creams had anything to do with it, and there's no doubt she still smears creams, but I feel I didn't miss out on anything. My skin is fine and now I'm in my 30's I just use spf daycream and I'm good. Just saying, kids really have no business smearing creams unless it's a hot summer's day and it's suncream.
Yup. These kids are going to look like 40 year olds, in their 20s. That are prematurely ruining their good skin. Shame on the parents. This should be seen as a form of child abuse or child endangerment.
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
@DEC3ASE oh yeah, I mean allowing them to buy products meant for 30-50+ year olds is what's dangerous. Teaching them how to wash their face and good SPF is healthy
@@GrumpyKay yeah. As long as it is appropriate (eg using some soap and water plus moisture and spf
@@ronnie_does_arta proper skincare routine =/= a hodgepodge of 700 different products *meant for adults* that these kids see on tiktok
i watched a couple of videos on Sephora kids epidemic, and you're the only one who pointed out how the beauty industry's exploitation of women's insecurities affects young girls. i honestly think that "Sephora girls" is more accurate than vague "kids". like, yes, we all know that it's only girls who's being affected, but we also need to remind ourselves why it is *only* girls who's being affected. why don't boys go to Sephora at age ten and bother with skincare routines? they're kids too and they have tiktok as well. the problem should be fully acknowledged whether boys or men are included, even if they won't listen to us. we should *make* them listen.
There isn't a Sephora where I live, but I would make sure to boycott a company that targets these products to chlidren.
Sephora is NOT marketing to children, influences are marketing Sephora products. I've heard of store-fronts banning children under the age of 16, because they are ultimately losing money to these kids with the amount of product they destroy making their skincare "smoothies"
Gen Z over here. I used to collect figurines, now I collect Kpop merch instead. I have zero idea what is a Stanley cup, drunk elephant, rare beauty, etc.
I don't even know how to put on makeup and I'm probably double their age 😭😭😭
This and the Stanley situation makes me so sad, to have a childhood defined by consumerism is gonna wreck these kids, what memories are being made?
The only people benefiting are the companies getting mommy's credit card 🙄
I do agree in the facts that children honestly under 20 shouldn’t need anti-aging or retinol serum‘s because their skin is perfect but for many many generations, children have been wanting to do what adults do because they want to feel goal grown up I don’t see a problem with that as long as the respecting the testers being nice to the employees and overall I think in my opinion 10 year old Sephora kids is not as big of a problem than it sounds still they should not be buying antiaging serum or retinol at age 9 to 14
I meant to say, feel grown-up
I was at Ulta today and while I was in the skincare isle, this groups of 10-12 years old were talking about buying brightening treatments, anti aging creams, and eye creams. It was so wild. When I was 10 I was into beauty (I’ve always been a girly girl), however my mom would only buy me things meant for children’s skin (especially sensitive skin). I would paint my nails and all that, but I was not out here purchasing $80+ worth of skincare products. I fear that the pre-teen age has completely disappeared. Children are growing up completely online and watching the 20 year olds, thinking that is how they are supposed to act too. I’m glad I don’t have children yet, it’s sad watching children becoming adults before they’re 18. Just knowing that when they are adults, they are probably going to miss their childhood and wish they actually acted like a child. Sorry for the novel lol😂
P.S. this is my opinion, and am not trying to hate on anyone who buys their kids skin products or anything of the sort
Over consumerism is a real real problem. Since COVID, I only buy things I need and once in a while I will buy something just because I know I will enjoy and use it ❤ I’m so much happier and don’t worry about comparing myself to others (and I have an emergency fund now with the money I’ve saved not buying so much stuff!)
remember when children were actually children?
Pepperidge Farm remembers!
no but seriously I got an example Im 34 years old and I remember in third grade we had a Little Tikes castle playhouse surrounded with giant foam blocks! each child would take a turn for a day to spend class time inside the playhouse and get to pick a friend to go with them! we thought it was the coolest thing ever and many of us were 9! the same teacher had a puppet of Mcgruff the crime dog that she would have "interact" with us! everyone was so excited when that puppet would come out to "talk" to us! nowadays what 9 year old child is still going to be excited over castle shaped playhouses and puppets??! so sad....
I'm quite a bit younger than you but at that age range I had the sweetest teacher, she allowed us to do what we wanted if we were done with the current activity so long as we did not disturb others. My entire table was pretty bright so we got hours upon hours of daily time where we played with paper dress up dolls that we made ourselves. It was originally just the girls at the table doing it but eventually the boys wanted us to make them dolls per request as well. Just a wonderful memory of gender solidarity.
Dude I'm 16 and I do next to nothing to my skin other than wash and moisturise it. It's hard to believe anyone would even want so much skincare, when you could actually have a hobby that brings you joy and not worry about your look so much
Your smart
I’m a Gen Z teenager and it’s really depressing to see all these kids wanting to grow up so fast. Even though I’m younger I had neighbors and involved parents my age so I played with them a lot. We also played video games, but nothing online for the most part. We read a lot and I still read pretty often. I didn’t have an iPad until I was twelve, and I helped to buy it because I wanted Procreate.
From a developmental perspective, Gen Alpha growing up on the internet and not playing outside for whatever reason has probably stunted their social development [bargaining, compromising, being part of a team, etc.] and their parents caving to their every demand makes it worse. Kids are manipulative as a survival tactic. If you establish that you’ll give the kids what they want if they start making a fuss, they know how to milk that for everything they can. Kids aren’t stupid. And both parents working and being poor doesn’t matter. Poor people have been good parents and they continue to be good parents. It’s a matter of choosing not to [consciously or unconsciously] help your child develop the skills they need to be a functional member of society.
I was just at a Sephora earlier and it was TORE UP!!. Like every display was wrecked especially the Drunk Elephant.
Complain to the store and to corporate. If enough people complain and/or they lose enough customers, Sephora may finally do something about it. The Ulta near me did. They hired a security person. They said just having the security person in there has been a huge deterrent to little girls tearing up displays and stealing. Some Ultas are putting products behind locked glass displays. If you want to try a tester, an employee must unlock it for you.
They have a more complicated skin care routine than I do at 30...
Not necessarily. A skincare routine at ANY age should be encouraged, as long as appropriate for the age and skin. But obviously collection of Sephora is too much.
i'm just noticing how SPF is going ignored when it's arguably the most important piece of a skincare routine 🤔
People are arguing with me on tiktok that Wattpad is just as bad for kids as this. I’m SO GLAD other people are realizing how bad this is 😭😭
Wattpad doesn't go on your face.
At least... it's not supposed to.
@@demo2823 that’s what I’m saying!! fanfics don’t give you chemical burns lmaoo
I grew up reading wattpad (I've graduated to Ao3) - not only did it not ruin my skin, but it helped me deal with difficult times in my life.
If any 10 year old is reading this - girl, you look good! And you will understand and see it as a grown up. Most adults start liking their childhood seves only later in life and that's super ok! You don't need to be the prettiest to be pretty! 😊 Enjoy yourself as you are! You will never ever ever look like this again, just roll with it and enjoy your life and friendships!
I hope I never look like this again
As a 13 year old this makes me sad. Why are kids doing this?? Every time I am in Sephora, I ALWAYS take great care of the testers. If I don't like something I put it back. If I don't see something I want, I ALWAYS ask the employees if they have it in the back or if I can look in the drawers. I buy stuff that is age appropriate, not retinol or heavy foundation. And I would NEVER disrespect a Sephora employee or customer. These kids are giving us a bad rep, and it is embarrassing. They need to stop.
That's because you were raised "right." Many parents let their kids do whatever whenever. They aren't teaching manners, respect, etc... This is why so many teachers are leaving the profession. It's why I won't go back to teaching.
I’m glad I grew up in a day and age and environment where myself and others were taught you’re beautiful just the way you are.
The beauty industry and medical industry earn so much money off of people’s insecurities. It’s disgusting.
it’s already starting with them just buying and wanting things cuz SOMEONE ELSE told them to get it … we need to stop doing this😭
These kids are obsessed with consumerism, and the parents are to blame. 10 yr olds don’t have money for this, and most adults right now don’t either. Parents need to learn how to say NO to there kids. Or they can wait till they get a job and can buy and waste money on shit themselves. They have no concept of how money works.
I even see this with my younger brother, he's been obsessed with consumerism. He loves buying name brand clothes, he won't leave the house in an outfit he doesn't like. He's 12...
Shopping at Sephora is this generation's version of shopping at Victoria's Secret, wearing the Playboy Bunny logo, and reading Cosmo magazine at age ten. Different mediums, but nothing has changed. There will always be children who grow up too fast.
I’m a teen girl and as of now, I’ve never set foot into a Sephora, in fact, I really don’t like makeup in general. It’s not like I’m not allowed to, my parents have let me use it, it’s just not my forte, instead of focusing on my appearance I’ve been making music, which is my equivalent to shopping, now, I’m not saying wearing makeup is bad, but it’s not for kids. It’s kind of like when Norma Desmond wanted to look younger, except reversed.
That’s all I have ❤
Was raised without a phone, raised on reading and the outdoors and as a 22 year old with no kids if I have kids I’m not letting them touch a phone until they are at least 14 minimum
My daughter is 21. She is getting married in Novemeber. They have a big 6 year plan before they have kids. They want 3 kids. They are planning on secular homeschooling like they both had. She told me They don't want their kids to have a phone until they are 16. She also said they are going to put big time software on any computers and monitor their kids' use. No Tik Tok, etc... until they are near the second half of their teens. They see what socials are doing to kids now, and what they did to them in their later teen years once they had access. They aren't even religious. It's much easier to do things like that when your kids are homeschooled. But, they want their kids to be kids like they got the chance to be.
Should be a law against it and children on social media kids are kids and don’t need to be exposed to this crap in there lives and that pressure life is hard enough keep them young for as long as you can ffs..I blame the parents for even allowing it and thinking this is ok the brands themselves shouldn’t be selling to anyone under a certain age they don’t care because it’s making them money but all those chemicals on a child’s skin that is super sensitive and hasn’t even developed fully is so bad and so damaging as an aesthetics nurse I know this very well and have to refuse young teenagers weekly wanting treatments done in my clinic I don’t care about money I wouldn’t do it it’s also giving a child a complex about themselves and beauty standards I’m not a mother but this is so upsetting to see…little girls I understand playing with make up and dress up but this is taking it too far…they don’t understand the impact this will have on them in later years.
I think what is missing from this discussion is the impact of cringe culture on tween girls, there's a reason why young girls want to be more adult.
I mean remember Vine, Worldstar and mid 2010s cringe culture? you could not be a young naive tween girl without being laughed at and ridiculed by grown men, so of course tween girls want to be adult now because there is also nothing to be gained from being a child these days, people will not take you seriously or respect you at all and also you have no autonomy as a young girl which feeds into the desire of being adult which then feeds into desire for cosmetics and skincare.
I was a very active, clumsy female child. My knees have scars from skateboarding/biking accidents, I even have a large scar on my face from falling into the side of a pool at 12. I've been bullied for it, but I've also lived and have more experience than most of my peers. My skin is not perfect, my scars are proof of my strength.
I’m proud my little sister goes to Claire’s. Yes, we go to b&bw sometimes with my mom,but that’s it for skincare, some bath and body works lotion.She plays with toys all the time. Whether it’s the squishmallows or Barbies. Yes , she is an iPad kid. But she’s a good one!
I blame the parents for using their children like this. Social media didn’t just create this new generation but also these “desperate for likes” parents.
you have so many good points..You're my kids' age, and I think about my own childhood, and my kids' childhood. Being outside was a huge part of it. Im 51 now, and still don't spend hundreds of dollars on makeup. Your point about people making comments about kids looks was also an excellent point. I am a Cherokee citizen but have white skin. People used to tease me when I was young because I had white blonde hair, and blue eyes...My family are dark Cherokee. I remember sneaking into my moms makeup, and being mad because her foundation was to dark for me..lol It did affect my self image, and many times I remember hiding in the floor board of the car because people would whisper, point, and make comments. (Dr, and Dentist apt on the reservation) Had people not said things I wouldn't have been that self aware. My kids had Brittany spears, and bratt dolls, and the only thing that cost a lot was school clothes, and video games..lol I can't imagine having to work a job just to spend it on a kid wanting expensive adult makeup, and skin care they don't need.
I don't even wear makeup often. I started watching Tati, and started buying a lot of makeup. I have a huge makeup collection that rarely gets used. I stopped watching the videos for a while, and I stopped spending money on things I will rarely use and need. I am embarassed that I was influenced by social media. That's not like me.
Parents aren't parenting because they, themselves, are too busy trying to keep up with these influencers. Where are the parents who are comfortable with who they are? I remember being embarrassed because my mom was older, didn't wear makeup and wore regular clothes. Thank you, Lord, for my late mother. The children today are lost.
shopping definitely brings me happiness, but recently i’ve been doing “giving it a walk” whenever i go somewhere. if you find something you like, hold for a bit. by the end, see if you still want it. most of the time i put it back. i’ll do this online too. throw it in my cart and then go to sleep, wake up and forget about it
Yea I feel the same way
I'm in my mid-20s (so, young but definitely not a kid anymore) and while I occasionally splurge on pricier items, I typically just use Pond's skin cream and makeup from discount stores. The cheap stuff works just as well as the more expensive brands and no one can tell the difference when it's on your skin. There are definitely benefits to purchasing expensive skincare and makeup if you want cruelty-free, sustainable items, but I feel like a lot of younger shoppers are buying things just for the packaging and that's sad. They're missing out on the "hidden gem" products that are so much fun to discover.
It’s easy to blame social media- which is a huge problem- but where the heck are the parents?!
I’ve never actually watched one of the 10 year old skin care routines on TikTok , but I couldn’t imagine they know anything about the products they are applying . They literally have no idea what they are applying
I’m going to be 12 in march, I still can’t believe that this is what kids younger than me are doing, I wear skin care and mascara. My mom just barely let me wear mascara. But there are kids that are 7 years old that wear a full face of makeup. This is so weird, just enjoy your life as a kid before you turn into an adult, that’s what I’m doing and I love life. Sorry to all the Sephora workers that have to deal with careless kids❤
You keep being you and listening to your mama! This is why children have parents, so we can guide you and teach you into adulthood. Unfortunately, so many parents want to be their kid's BFF and aren't giving them the guidance they need.
The extent of “skincare and makeup” I had at that age was Lip Smackers and Bath and Body Works “art stuff” roll on glitter lol 🤣 when I was 13 my mom bought me a couple LA Colors products and a Covergirl cheekers blush at the Dollar General for me to play around with. My hometown got an Ulta when I was in high school and I started shopping there then but usually the drugstore side. Let little girls be little girls!
Bruh I’m 19 and don’t even have a skincare routine 💀💀. I only just learned how to really do makeup besides mascara and concealer when I was in college
Lol am 30 and my only makeup is mascara and lipstick (sometimes only lip balm)
At 10, I was running through mud and climbing trees. I valued fun over looks and I was so happy. I still, at 19, love running around and playing in fields and arcades. I don't do makeup because I'm broke 😅but still I don't care for it. Being young should be fun not stressful, about skincare and makeup
In the next few years, dermatologists are going to have a HUGE influx of new patients
I was in my local Walgreens-- literally a WALGREENS-- buying makeup for my junior prom (concealer, lip gloss, nail polish) and it's drugstore makeup style, so it'll be good enough for one night-- and behind me in line are these three seventh graders with baskets full of the "luxury" and "natural" skincare this Walgreens carries. I check out, I leave, I look over at those shelves-- they're literally empty. This entire town of middle schoolers has better makeup than me, and I'm over here trying to use up my old makeup from competition season (when I used to do synchronized skating) when we'd have to buy a new palette, lipstick, blush, etc for every season. It's wild how so much has changed since then.
you just earned yourself a new follower! this video and the topic overall is so important! i don’t want you to get in trouble or banned so maybe blur the faces of the children next time, i’ve seen creators get banned over this…
4:39 I didn’t know toddlers did make up better than me!😅
As a kid who hit puberty at like 8, i had pretty bad acne that just wouldn't let up. The funny thing is that i hated using skincare and just wanted to do normal kid stuff.
OK with the website for kids, now Sephora is enabling them as well. What the heck? Back in the 90s, I grew up on Barbie, my little pony, Playschool, and many other toys, but not make up! I did have a few make up playsets, but I didn’t really get into make up until my 20s. I feel like that episode of Arnold where Helga pretty much went off during Rhonda‘s sleepover party telling them that they’re all nine years old and they don’t need a facemask to help them with the wrinkles they don’t have. I mean hey Arnold.
the only makeup i had as a kid was my lip gloss phone and eos😭
Im almost 16 and I love experimenting with makeup. I get my makeup from the dollar store and wear a moisturizer from the drug store that was about 10 dollars. I love seeing girls my age experiment with makeup styles but in a budgeted and healthy way
Same!! I'm 17 and It honestly blows my mind to think that these children are buying expensive products at Sephora while I get all my makeup from the dollar store. I cannot imagine spending so much money on makeup and skincare items.
Same, I'm 15 and when I wanted to start makeup my mom went to dollar tree and cvs and got me some stuff. Or she'll let me borrow her's and now she takes me to Ulta once a month to get a few things
In the late 80s and early 90s, Consumer Reports made a video series call "Buy Me That!". It was a guide to consumerism and marketing that targets kids. It's very of it's time and very silly (the audience for the videos are kids after all), but I look back on those videos as one of the reasons I am more resistant to marketing (not immune, just resistant). I wish Consumer Reports would do a new TikTok or Instagram series on that same kind of thing, like commercials not portraying products realistically or using "I need to be part of the group" psychology to beg your parents to buy you all of the New Kids on the Block merch. Ads and marketing aimed at kids (including influencing) are insidious because the companies know that kids don't have the mental capabilities yet to not buy into everything told to them by a company. It programs kids to become adults that mindlessly consume with no thought other than "I need that thing".
They dont have childhood places to go anymore. What do kids do? Theres no childhood. Its so sad.
Not mine: daily reminder,
Your skin isn’t paper, don’t cut it.
Your body isn’t a coat, don’t hang it.
Your heart isn’t a door, don’t lock it.
Your body isn’t a book, don’t judge it.
Your life isn’t a movie, don’t end it. ❤
😛
Why is no one talking about the toddler who was using concealer?
Now I understand the rapid growth of a Sephora substore in every Kohl's where I live and the addition of an Ulta substore in many of the Targets in my area. They needed to make their products more accessible to the average family with tweens.
Oh my god
I'm Gen Z and a only child. I often played by myself in my garden and i had the time of my life. I did have a ipad but i often watched toy reviews of things i was obsessed with
One of the most beautiful things in this world is the innocence that lies in a child's face, they are precious little souls who should only get happiness and joy, they should play around with their friends, ding dong door dash, eat ice creams and argue to not take a bath. Whats happened to these children now? If anyone told me to wear skin care at that age i would rather ask them for a dollhouse or a doctor doctor play set. I wish that we could turn back time to the good old days.
I’m an 11 year old myself and I’m in England and I do skincare for fun not rlly to look good and I still go to Claire’s the toy shop to buy mini brands, slime,fidgets and sometimes I go boots and Superdrug and if some of yall are American boots and Superdrug in England is a beauty store aswel basically like ulta and Sephora but I’m never rude to ppl who work there like I always say thank u or oh ok that’s ok thank u for helping me I never like be rude like that’s just messed up and not being cool!And also I use a body scrub bc I shave my legs and arms no where else until I’m 15-19and the only time I use makeup is when I maybe go to a bday party I would wear maybe foundation but a bit a lil bit of blush and curl my lashes or a bit of mascara that’s it
I remember watching youtube makeup tutorials at like 10 years old but there is a big difference between applying a blue sparkly smokey eye and using skincare with medically active ingredients. Also I did not have money for anything at 10
I am 30: still scared of applying retinol and my face melts 😅 I just found out Elf eye cream that I fell like using for my dark circles, but omg I am an Aveeno girl and it worries me so much the tiny girls using this stuff on their face. I would love to see Sephora and dermatologists talking about this.
I am a 13 year old and yes i buy makeup and skincare products but I do NOT act like this I make my products after a research and make sure it's ok for your skin. But makeup I use at home for fun not for in public I do not agree with these parents 😡 I get a moisture and I'm like ohhhhhhhhhh thanks Mom!!!
FINALLY a youtuber whos talking about the real dangers of this trend! i agree with most of the points other youtubers make but they fail to acknowledge how much this is ruining their childhood, little girls dont get to be children anymore, theyre already obsessed with their appearances and this trend of parents emotionally neglecting their daughters to the point theyre being raised by tiktok and growing up on capitalism, consumerism, and toxic beauty culture, feeds so much into unrealistic beauty standards, pedophilia, misogyny, sexism, consumerism, and it gives money to huge, problematic brands! not only are CHILDREN feeling pressured to obsess over their skin now, for predators to look at, rich companies that support some not very good things are getting even more money, and the overconsumption of skincare products, not only by children, but by the beauty influencers themselves, creates more and more waste and more and more dangers to the environment! i saw beauty influencers with shelves and shelves and drawers of skincare products theyll never use, probably half of what an entire sephora store has, and this is so toxic. not to count most of these women are white and rich, which shows the insane privilege some people have, and how absurd it is that rich people are blowing thousands on skincare they wont use instead of doing something good for this world
I agree with they complex skin care the little kids are using. I as a child had really bad skin. I had a face covered in blackheads and Milian all over. Really Textured skin. I had seen dermatologist to treat and had to Scrub, cleanse and moisturize my skin as early as 5 yrs old. I did get retinol at 14 for cystic acne. I did get my skin care at a prescription level. I did had to use hats, spf and foundation that young because of my skin care. But I had and still have Textured skin that easily swells. But I am the exception to this skin care craze. I did start my son on a basic skin care at 5 because I saw his nose becoming Textured. But it's really basic cleanser toner and moisturizer with antioxidant and for sensitive. But it's a case by case basis. I never liked having have to do it but my skin was bad at an early age. I didn't use retinol again until I turned 43.
Honestly the best thing I’ve done for my skin was ditching all of my skincare products and literally using the cetaphil gentle cleanser and vanicream moisturizer. My skin is super sensitive and I’m allergic to a whole lot of fragrance on top of that so I realized all these expensive skincare products were just making my skin worse. Now I’m actually consistent with my skincare because it takes 2 minutes tops and my skin is no longer irritated all the time. I’m actually so happy when I look in the mirror now. And not to mention the money it saves ;)
Some of these kids look really tired, dark circles around the eyes, droopy lids and their voices sound like they are trying not to yawn. I wonder whether the most popular influencer ones are being used by their parents.
Ugh annoying I can’t even look in Sephora anymore because of these animals messing with testers
Animals would behave better, honestly!
My 9 yr old niece loves makeup & face masks but she doesn’t moisturise or go to Sephora. She wouldn’t even know what Sephora is. Not in a million years would her mother take her there. We live in a medium sized city in Australia & kids are definitely not buying in to this disturbing trend. I would be curious to know which countries and city’s this is most prevalent in. I will show this video to my sister in law though as my nice could at some point be vulnerable to this. Great video
I've seen it happening in TX moms encouraging thier kids to used Drunk elephant. Its sad , kids don't even care about toys anymore. When I was traveling to Chile and Argentina they dont have this problem kids are actually enjoying their chuldhood. Sad how America thinks this is normal .
I bet the anti-aging stuff makes little to no difference. Idk how we’d ever test this because you never know what you’d look like if you never used it but I always thought aging mostly has to do with your genes so there’s very little you can do to change it anyway. Stress also is the main contributor to aging and if you’re out here stressing about how you look and spending hundreds of dollars that you work for on products you don’t need, it probably does more harm than good anyway. It’s sad that kids are falling for this already, it appears as though they don’t even truly want the products but feel like they need them because “everyone else has it”. Childhood is the happiest period of life and they won’t even realize until they’re already grown up. It’s heartbreaking 😥