A DEEP DIVE on How Not to Apologize

On March 17th, "Quiet on Set: The Dark Side of Kids' TV" was released. On March 19th, Dan Schneider published a 20-minute conversation to discuss remorse over his actions.
But what seemed like an apology actually proved to be much more. Rather, it was a vague conversation, barely touching the content and providing alternate explanations. In this video - we get down to the technical side of the apology. What's going on here?
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[@bowed305]

Great assessment. Thank you for these lessons that you do so plainly and clearly. Could you recommend a video of what you would consider an ideal apology? I see so many that are inadequate, even if the intent was good, but I'd love to watch someone do it correctly. Thanks again!

[@talktochrismiller]

Thanks for watching! That is a great question and I don't have an example of a good one immediately off-hand but I'll think on it and possibly return to this comment. You're right - most viral ones are typically that way because they were not good apologies. There's a decent amount of research that has gone into apologies - I remember in grad school I learned about studies on apologies so I used this video as a chance to revive that knowledge. My guess is that the most impactful apologies are done in private - but still, there's gotta be some great examples that are public as well.