The TRUTH About Making Money on YouTube
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- Опубликовано: 8 июл 2024
- Check out Uscreen’s free workshop for creators: www.uscreen.tv/sponsorship-lp... 💻 The TRUTH about making money on RUclips is that there are a lot of misconceptions out there about how it’s done - and I want to dispel a few of them in today’s video. Once we have these lies about making money on RUclips out the way, you’ll be able to focus your time on the strategies that are really going to work for you. (Don’t worry - I’ll tell you which ones work the best) We’ll dive into Adsense, brand deals, memberships, digital products, and more. Let’s talk about how to make money on RUclips (even if you’re a small creator!)
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📕 TABLE OF CONTENTS 📕
00:00 there are a lot of misconceptions about RUclips monetization
00:53 welcome back to another coffee chat!
01:26 Lie #1 Adsense is the best way to make money on RUclips
04:44 Lie #2 My audience won’t pay for my content
06:40 Lie #3 Brand deals are ONLY for big influencers
07:08 you CAN get brand deals - here’s how
08:17 how to pitch brands as a small creator!
10:16 how to get brands to pitch you
11:07 Lie #4 Short form content will make you more money
13:31 don’t let the instant gratification take over your strategy!
14:01 Lie #5: More subscribers = more money
16:30 you CAN make lots of money on RUclips, with the right strategies
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// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a RUclipsr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce RUclips channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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Хобби
![mgk - I Think I’m OKAY (with YUNGBLUD) (Sad Version) [Official Music Video]](http://i.ytimg.com/vi/7AC1uqQLIg4/mqdefault.jpg)
I just got accepted the middle of June into RUclipss partner program and made 3 cents my first day 🎉😂❤
People need to remember that these great big channels that make tons of money, they run it as a full business with employees. It's rarely a one-man show.
Yes! This is so true! I just watched an interview with someone who has a 400-people team of script writers and editors and anything else that might be needed. It's their business.
congratulations! Hopefully more money rolls in!
Congratulations🎉
Realistic videos like this one help content creators put things into perspective so that we can come up with a way to do what we love for a living and find different means or streams for making money.
On the channel I'm using right now, so far I've been posting SHORTS and I am pretty much random. However, it's doing better than my niche channels with getting views. But I am optimistic.
My desire is to share what I find entertaining, insightful and empowering.
The TRUTH About Making Money on RUclips ....keep making and uploading videos on youtube
Totally agree. There are no shortcuts. Work, work, work...
Yeah, but did you catch the part about... The payout for a million views in SHORTS is less than $400.00 right now. What she's saying is have another stream or other streams of making money if that is what you desire.
So, if the payout for a million views in SHORTS is less than $400 right now, then it would be best to have other means of money making money.
As a very new, very small channel, subscribers will matter a lot until I get to that magic number. After that, it’s all about views, watch-time hours, and engagement. You taught me all of that! Thank you once again for a video I’ll watch over and over as my creator situation evolves.
Same here!!! You got this!!
Yes agree subscribers matter until you get to the requirements to be montenised and after that it is the views and watch time.
thanks so much Kris!! you've got this ✨
Agreed! Thanks for making this point. ❤
I'm subscribing to your channel
I love the Coffee Chats with Katie series :) There are so many RUclips advice videos out there all saying the same thing in the same way. This series is so much more personal and feels more like creators having a conversation about what’s working and what isn’t together (and not a hard sell for a product either!). Love it, thank you :)
I just wanted to let you know I started watching your channel when I was almost ready to leave mine. But I decided to implement many of your tips and THEY WORKED! This sounds like an ad but it’s not! 😂 you really encouraged me to continue and also to understand where I was needing to improve. I didn’t go viral but I’ve seen GROWTH both in subs and views, in a channel that was 6+ years old and didn’t know how to revive. Thanks for your content Katie!
I am so glad to hear that, and am so glad to know you didn't quit!! congrats!!
Thanks for sharing. RUclips is definitely the new 9 to 5. Unfortunately for most,so much time will be invested with little reward before burnout and fatigue set in.
😂 facts. RUclips is going to eventually make 9-5s look like a dream come true. The day when Gen z and Gen alpha discover and praise real jobs is going to be hilarious.
@@LadyLPhantumhive"real jobs" are going the way of the dodo bird before much longer.
Same with better wages and benefits as more and more people are competing for fewer and fewer jobs.
@@tracy419 what do you mean by dodo bird? Who would be considered a dodo bird? Yes things are changing for sure. With large companies making it harder for smaller companies to find talent, everyone becoming “entrepreneurs” and platforms like Y T become content sweatshops you are right things are changing.
My worry for the everyday content creator is mainly regarding how they would make something of themselves when more and more companies start doing that of what they are doing, but on a smaller (but large) scale to make it seem more authentic? If micro influencers are getting more direct deals, ad revenue I’m sure will see a huge dip. You can thank people like gray vee for prematurely saturating the market before it was supposed to hit certain milestones, all for his greed. But it’s cool. That’s the way of the game and even his channel has taken a major hit. His views are waaaaay down from 2017-2020.
It's not just about views-strategy, consistency, and knowing your audience are key to making money on RUclips.
I wish more people edited their videos like you do. I will look at the scrub thumbnails before watching a video, and if I see the same image the whole way through, no time stamps, and no graphics (other images, numbers for countdown, etc.), I don't bother to watch.
Love watching you :)
I've had to limit the amount of shorts I post now because I too got sucked down that path. A simple short that's literally just mixing paint can easily gain subscribers, but those people are not interested in the long form videos so it's not helping the growth of my channel in the long term. It's a tricky one though because shorts are so easy in comparison and the reward is pretty instantaneous 🥰
Your comment intrigued me so I looked at your channel and it looks so fun so I subscribed 🙃
@@HeatherCashArt 👋
Who likes short shorts?
Not content creators.
Do you know why my revenue will go down as the days go by on RUclips Studio? 2 weeks ago it said $240 and today it says $200. I have not gotten paid yet either as I was recently monetized.
Your plants look great as always 😉
Binge listening at work one earbud in thanks Katie!
As a new and small channel this was very helpful. Thank you for sharing. We keep learning from your content!
Katie, I've watched 2 of your videos. I plan to watch more. Your videos are highly informative and give me hope that someday my little woodworking channel will make it. Thanks for that!
Love your transparency and also found the pitching section very insightful 💡
Do you have control over who advertises on your channel?
Where I can find exactly what’s my CPM ??
cpm also varies country to country... if the cpm in usa is $1 then cpm in India is 20 cents and I am not even kidding...
Thank you so much for the current and one you recommended! I have been watching your videos for some time now and almost every one of them has at the least 1 thing I can use in my own journey. Thank you for the work you put it
Great video. Love your “chair” - so cool.
Followed the link and its landing me in a page to book a demo. How do I sign up (or view) the workshop? Is it the demo? Sorry not sure if im on the right page or if booking demo gets to the resources you mentioned 💕
Nice! Thanks for sharing your info 👍
Hi how do I reach out to you
Love the new kitchen background!
I’m loving creating a channel with no real major goal besides creating community for remote workers and improving video editing skills with each video I publish! It’s been such a fun hobby!
you are so right about that dopamine feel when I see my shorts are pumping up the overall view counts of my channel, but you are right, long form video will make serve me better financially, unless my target platform is no longer youtube, but ins/tiktok instead
This video is extremely insightful, thank you very much! I have a question: what do you think is the right balance between free and paid content?
Thanks for sharing!
I enjoyed watching. Great video!
I ❤❤❤ coffee chat days! It's like learning cool stuff with a bestie. ☕
Wow, I really love the background audio music in 12 th minutes of this video. Good job👌👍👏
Katie - this video is fantastic and thank you so much for sharing your knowledge. It’s such a huge help and hugely appreciated 🙏
Having loads of adventures!
Thank you for this video. It's so refreshing to hear from someone with a different perspective
I don't agree with everything you said, but everyone's perspective is different
For my channel, ads and affiliate marketing are the main sources of income. I aim at digital products with commissions that range from 30-50% and are recurring (so a bit more than the 2% that you mentioned).
I also can't work with brands as they are too corporate.
Anyway, you just got another subscriber because the content was really good. Thank you once again 🙌
Thanks for the tips Katie!
Thanks for this! I love the notebook, seeing it drawn out actually helps a lot!
Hey I have a very specific question I don't see anyone talk about...
Do I start with my now existing RUclips account that's connected to the email address that I've used for 15+ years privately, or should I create a brand new email address to start from?
I'm mostly just worried that emails about my (future) channel get mixed up with all the random clutter in my mail box.
all about subs and getting to a decent number as long as they keep coming back to watch your videos. the algo will keep recommending
Thank you.
I always get excited seeing your videos on Tuesdays! Always love the coffee chats
thanks so much Tara!!
Nice video Katie. A little audio overlap at 15:05, can’t recall if you use an editor so wanted to make sure you knew. Since both parts are speech it seemed to be competing.
For most people, it's not worth it. The time and effort is not worth the money in return. For most, it's a poor use of time. You can make more money with far less work with a traditional w2.
For the 1% that make it fulltime on RUclips, seems they all reach a point of burnout and quit. If you're not willing to sell yourself to your audience, its simplly not worth it.
You just struck a chord, I’ve been thinking about this recently. Would I actually do this again? Ehh probs not, maybe just do Uber or get another side job and enjoy life.
It's great for community don't get me wrong. Just not ideal to make sustainable income. You have to become a sell out and bow the knee to companies. Statistics are straight from youtube:
90% of people who start a channel will quit before reaching 1k subs
9% will reach 10k subs
1% will get a silver play button or be able to go fulltime amd quit a traditional w2. Most fulltime creators are extremely stressed and burnt out.
Keep youtube a plan B. Maybe even a plan C.
The juice ain't worth the squeeze, especially if you have a family.
@@KevinNordstrom I kind of doubt the 9% reaching 10k subs. If 90% are quitting before 1k subs that means that the remaining 90% of those people make it to 10k subs. Seems doubtful. The number I've seen for reaching 10k subs is more like 2%. Subs is a lousy metric anyhow because lots of subs does not guarantee lots of views. And as we know just because you get to the silver play button in no way means you're making FT income at that point. My guess is that the actual number of people making FT income is well below 1%. Wouldn't be surprised if it's more like 0.5%.
Yayyyyy new video!!!!🎉
Always enjoy your videos. I am so unsure about brand deals. Like where do I start, how to sound professional.
Ask chatgpt to write the message for you.
Or if you want to write something yourself, you can ask it to make it sound more professional.
Love you and your content!
Thank you! I am far from the Adsense requirements at this point but I will keep on trucking!
Thanks 👍 Katie for telling us the truth behind RUclips montenisation. Love 🥰 this video and love ❤ Katie.
This was helpful thank you
Love your coffee talks! Do you recommend Patreon as a platform for youtubers for added monetization? I'm not sure if you have tried it before? 🤔
I think the reason people think they can make a full paycheck from RUclips is because there ARE RUclipsrs that do! The main one I think of is The Tim Tracker. Their channel makes enough money that neither of them work and they have two kids. And they have said this before on their videos too. BUT they are an old channel that started a LONG time ago. So, did they get "grandfathered" in? Cause it seems that way.
Great video as always! I always thought I'd make money on RUclips if I just upped my subscriber count, but it's really my loyal Patreon folks and my courses that keep me being able to do a job I love! Thanks for your content!
Thank you ! This was great❤
I always keep up with your videos about RUclips and they are always SOOOO helpful! You make truly great & engaging/valuable content. I post more vlogs/routines but am about to branch out into some more "valuable" concepts sitting down talking to the camera that are more searchable. Learned that from one of your videos! I finally made a posting schedule and I'm really trying my best to stick to it -- wish me luck!
This gives me motivation since my adsense got shut down to continue to grow my account
Thank you for the great content - again! I started my channel a couple of weeks ago. I'm just focusing on enjoying creating content that I want to vlog about. I find your content to be very valuable and enjoyable to watch! I always learn something. So glad i found your channel!
BTW I did buy that gimbal that is in this video, so 2% from me! :) It's been great, but I need to use more of its abilities. Part of the learning process!
Oh, wait. Maybe that was a brand deal and not an affiliate link? Either way, great gimbal!
quick question - to be successful with youtube should you gear your videos towards the USA market?
So true about subscribers! Thanks, Katie
thanks for watching!!!
Great video Katie! Loving your stuff. Could you dive in a bit more about what kind of exclusive content/products could be offered to members? Thanks! (And about shorts, I’ve had them kill one channel and damage another. I’m done with them.)
hey Beti! I can definitely add that to my list for future content :) generally though, I would say for educator-type creators, you can share the "why" on your youtube channel, but save the more in depth "how" for the membership. it's also a good place to share the kind of thing you know is valuable, but doesn't perform as well in the algorithm. and more personal behind the scenes content as well!
Just curious, how can shorts kill a channel?
Depending on your style (and time zones), you could have live Q&A too.
Where did you buy that short-sleeved shirt?
I thrifted it!!
Very offtopic: but your presence is so beautiful, Katie. Looove your hair.
you are too sweet, thank you so much 🥰
Amazing video! I'm soon monetized, but I never counted on that💵 I make money with manifestation and spiritual life coaching already, and I'm working on my first course that will be launched soon. And there is so much more planned😊 RUclips is just a plus and I think it's only worth it if you love making videos, which I do❤
Wow, that’s amazing! 🌟 Your success with manifestation and coaching is truly inspiring. I’m so excited for your upcoming course-your passion for creating videos and all you’re planning is incredible. Keep shining! ✨🚀
Your cpm seems very high. Is that a common cpm?
This was very helpful as usual but as a creator that started on TT i still have a huge affinity to shorts lol. I prefer posting 3 times a day small amounts of content but I'm working on doing more long form!
thank you! and I totally get that - there's something to be said for just creating the kind of content you enjoy making as well :)
I only like short form content on tiktok I don’t like that on RUclips it throws off my analytics by a lot it should be categories separately by default
Ugh, I really don’t like shorts. I have another channel that’s monetized and I make some shorts on that channel. My shorts revenue are like a couple dollars compared to just long form.
Hey Katie do you still have your membership? Is it for content creators or influencers? ❤️
Wow all I had to do was go to the description of the video… sorry 🥲🥲
I was trying to be a content creator and an influencer at the same time and now I think I ‘just’ want to be an influencer for the time being… and was looking for a community to talk about being an influencer with ☺️ but I think that might not exist
the creator club is a great place to connect with others on the influencer path!! we've got a mix of biz owners, content creators, and influencers in there :)
I'll take the pennies I just want to get there
got rejected from their PR list lol love this
not my best moment lol 😂
I needed this video in my life! New happy subscriber
welcome here :)
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👀👀👀
Buena enseñanza gracias 🎉
Yo soy creador de RUclips. Y tengo mil suscriptores. Y ahora me falta la 4mil hora de reproducción de RUclips. Para ganar dinero 💰 en RUclips. Con Dios adelante. 😊
that's issue i have idk how use my sponors if did i have 3-4 line up already and not like they send you stuff either to promote im been trying figured it over year now cause I don't talk in videos either
Your question is confusing.. you don't talk in videos??
I must be doing something wrong, I have been monetized for over a year and haven't made a penny.
Don't translate!!👀 Ikiwa ulitafsiri hii, tafadhali jiandikishe kwa kituo changu🥺 , nita kuwa na furaha
Great video! You forgot to mention crypto scams and NFTs- lots of money with no morals!
Hallelujah!!!! The daily jesus devotional has been a huge part of my transformation, God is good 🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻was owning a loan of $47,000 to the bank for my son's brain surgery (David), Now I'm no longer in debt after I invested $8,000 and got my payout of $270,500 every months,God bless Christy Fiore 🇺🇸🇺🇸🇺🇸..
Hello!! how do you make such monthly, I’m a born Christian and sometimes I feel so down of myself 😭 because of low finance but I still believe God
Thanks to my co-worker (Carson ) who suggested Ms Christy Fiore
She's a licensed broker here in the states🇺🇸 and finance advisor.
After I raised up to 525k trading with her I bought a new House and a car here in the states🇺🇸🇺🇸 also paid for my son's surgery….Glory to God, shalom.
Can I also do it??? My life is facing lots of challenges lately
This is great! What is the best for SEO on instagram? I’m looking to optimize my bio and Instagram to reach small businesses that need help starting up on social media.
Hi Katie! Great video as always!🙏🏻 I haven’t placed my email in my YT description yet concerned over spam and privacy issues. Have you had issues with this? I would love to be more accessible to brands as I’m not yet posting any of my YT to Instagram or FB. Slow and steady as “ your girl” is a flight attendant and trying to keep some balance!🫨😄
Can't you create a dedicated email address just for your channel communication?