This was an awesome video! I just stopped my ads only because I wanted to evaluate my efforts and then I stumbled upon this video! I can't wait to try most of what you've mentioned because 1. Everything you've said makes sense and 2. I did see a difference before, during and after I started running ads. This is fun! Thanks!
I’ve had some confusion the last few days about how Etsy Ads actually work and you just answered all of my questions! Awesome video and so informative. Btw, your pup is so cute 🐶 Thanks Hannah 💛
Hey, Hannah I notice that when I raise my ads to 10$ a day all my listings spotted on the 1st page of the Etsy Listings but when I turn it off my listings gone on the 1st page. When I lower the price of ads to 1$ my listings got spotted on 3 page. So it means ads will help me to rank my listings depending on my budget. On your experience what is the best choice on Ads is it to maximize visibility or to drive short term order?
What do you recommend for digital etsy stores? My budget just got turned up to 200 per day I've gotten 7 sales in less then a month with a 5 dollar a day budget. I am constantly working/tweeking and researching as my goal is to turn this into a lucrative income. Should you keep ads on for something that's been getting alot of views but no sales (4k views-3 sales) most of my listing are 1- 6 dollars
Thank you for so much value. I love that you addressed using other metrics to determine the profitability of the ad. I know that my ads have generated more money than what is reflective in the Esty Ad performance data - ex. initial sale stemming from an Ad click and then multiple orders coming in from an event based sale from a link shared with a group. I just wish I could figure out how to make Etsy spend my money. Right now I am running a 2.5% conversion rate on my ads and Etsy only spends about 10% of my set budget of $100 with 300+ listings advertised. If allowed, I would up it to the $1k, but Etsy must have some sort of incremental increases built in to its algorithm. I would love it if you could do some kinda lesson on your pie chart. I have no problem doing an expense pie chart, but the profit piece of the pie in the example always throws me off. My mind goes back to reporting charts I created for sales in my previous job and I view the Profit slice as Payroll and so I know I am missing something big for those new businesses that don't have a profit. lol
Hi Hannah, discovered your channel today. Few questions ❤ 1. I opened my account last year but I opened up my shop a few days ago. Is that something that Etsy sees as negative? 2. I saw that there is a pro option. Imo not much extra for $10 pm. Do you think Etsy also favors pro shops over non pro shops? 3. Do run more than 1 shop? I’m considering (once this one is up and running) to open up 2 more stores. If you do run more than one shop would you say it’s a good decision? I just have a few big passions but they are all very different. I want to keep my niches clean. Thanks so much for making these videos. Soon I’m going to marathon watch all of your vids haha. Much love and wishing you off the charts success with all that you do
Hi Hannah! Thank you so much for this video and information on Etsy Ads. This really helped me with how I should move forward with my own Etsy Ads and the strategies to implement. ♥ Appreciate you! God Bless!
Mine does that also, it doesn't show organic sales or repeat customer's as ads which I'm not complaining. I appreciate all your time. Thank you Hannah-April🥰
I have an tik tok account doing 44M views monthly and would be perfect for a product placement. Just curious if you think that those 44m with a product would convert similar to 44m in ads?
it depends on how much synergy the account is with the product. Can you make a super entertaining integrated video some how? I think it is worth trying
If you are getting great organic traffic do ads hurt you, since you can only take up so many places in the top pages? Should I focus ad spend on stuff new stuff vs stuff already selling really well without ads?
If you have organic data and some good indexed listings you def want to fuel your fire and add some ad spend behind those organically selling ones. Historically if you have never spent on ads in the beginning that marketing cost % might change your net for the worse but over time as you tweak the dials you should be able to scale way passed where you currently are.
I'm spending this month testing out different ad budgets, I've done $50 for a week, then $125, $250, and now $500 but as I increase the budget my Ad Spend stays around $50 (no matter the budget limit) and my revenue and profit are declining. Any thoughts? Next week I'm upping to $1000. I've been doing stages so I can gather data on each level.
Etsy has changed dramatically since April. It doesn't matter what your budget is now. They have screwed up majorly. I used to have $50 a day and my sales were crazy. After April. 0. Literally nothing. Changed it to $5 a day and Etsy only took around $3 a day. With or without sales. There are tons of sellers will tell you this and have tons of complaints about this. So it's not you. It's Etsy. Don't waste your money. So her video would only be good or make since up until April.
@@bearr1942 I've been doing $1000 Ad Budget since May and my results have gotten better over time: May was $1,221.30 (AdSpend) and $1665.36 (Revenue) - June $476 (AdSpend) and $1,369.04 (Revenue) - July $772.51 (AdSpend) and $3,168.58 (Revenue) ... I think her advice still stands. And I believe the theory is with an Ad Budget of $1000/day you are telling Etsy you are willing to outbid your competition not that Etsy is going to spend $1000/day. In fact, you want to look at your ad results each month and try to get the ad spend number down while increasing the revenue by eliminating listings that aren't giving you a good ROAS. Also you're listings need to be top-tier and fully optimized for this to benefit you in my opinion. I made adjustments for my product offering in the first week of July and the increase in sales was almost immediate.
This is my theory as this is how most ads platforms work, amazon, FB, google, etc. Unlike these platforms where it is shared public-ally Etsy is super cryptic and does not but I would imagine it would be no different for Etsy. If I was a business who would I give that ad position too? the guy saying Ill give you .30 cents a click or the guy saying ill give you .35 cents a click. You know what I mean? But that is just my opinion and I am not telling people what to do I am just sharing what I do personally.
I greatly enjoy your videos and your vibe, Hannah, but it's worth prefacing that this video's information is only useful to sellers who sell/resell from large inventories. Some sellers on Etsy, myself included, are hobby makers, and we don't have large inventories and that makes big advertising budgets redundant. I am also a customer on Etsy and from that side of the fence I see Etsy's marketplace is totally flooded with mass-produced product coming from cheap labor forces and that greatly detracts from the initial appeal Etsy once had.
Thank you so much for the love and watching! I totally understand your perspective. I also make everything in house but what happens with these third-party selling platforms is as they become flooded with competition eventually, it will push out all of the mom and pop shops that just do it as a side gig. You can either evolve and make your processes scalable to build a more serious business or unfortunately overtime Your shop will get drowned out. As someone that does not sell print on demand or any of those digital downloads low barrier of entry models it’s definitely harder for someone say like me or you that in order to scale properly you are forced to restructure your business model in order to make systems that are sackable and that make sense financially. Harder task? Yes, but with it as usually brings a stronger moat around your brand long term. Competition forces us to build better businesses, and put systems behind all of our processes, to make it a legitimate scalable business.
An example of this is, if you’re making things made to order, you would want to consider fine tuning your design or process or even the types of product you launch so that you can make it to hold inventory.
I make my jewelry myself and without ads I would probably make one sale a month so it is 100% worth it, I price my jewelry on the higher end so ads totally worth it, I found that not everyone buys cheap mass produced stuff because and I do not compete on price and still make good sales but only because of ads
Hey Hannah! I love all your videos - I have been much more aggressive with ad spend for about a month now and it has been a gamechanger for my shop! Quick question, what kind of lav mic do you use for your videos?
It is up to you and what your budget is, you can go more aggressive and turn on all your listings or just turn on ones that take off organically first, no wrong answer something is better than nothing, just no you need to spend to collect data on what works and what does not work
Hi Hannah tysm for your amazing videos! Super new seller here (3 weeks in almost maybe a month now)? I boosted ads to my max, even though im not really spending that much anyways since the clicks are coming randomly. Question for you....just off what youve experienced, Ive boosted my ads to the highest cost perameters, but when will we see an actual profit haha! I swear I feel like all my actual revenue is going back to funding the advertising which I understand, but with POD im feeling the expenses, and none of the profit yet....Im pretty sure this happens during the front end of all business, just trying to ride that fine line of ETA for profits vs ad running and spending.
I'm guilty of changing my budget every other day loll. I'll stop being emotional about that. I applied most of your tricks since I started and I'm almost at 1000 sales in 4.5 months. I get daily sales, but I'm noticing that some products don't get enough views
Awesome stuff and this is a normal occurrence, etsy is going to pick and choose which listings they like to spend money on but the more items and listings you throw out at it the better chance of you getting more heavy hitters that spend the budget picked up
I use all their tools if you are talking about automations def turn those emails on. As far as sales and stuff and start and end a sale the same day to earn the urgency badge
Hey! I'm not sure if you'll see this but I find your videos super helpful! I recently increased my budget. I was seeing consistent sales but my budget was always entirely spent by early afternoon everyday. I increased from $25 to $50 and it's now spending my budget even faster with fewer sales...(though it's only been 2 days). Do I keep increasing it or wait for it to settle at this point, even though it runs out mid-day? (I currently have an ROI of 5.65 on one of my best products, and others in a similar range).
i love the information but ia m looking at your metrics for the rev and conversion rates ect at time 13:23 just looking at the rev and the order ect is it safe to say your products cost around 100+ dollars so 1k makes more sense for you as the conversion may not be as frequent but have a far better chance at getting the money in return via rev. vs digital products are generally under 5$ this method i'd think wouldn't be logical.
Yes for lower ticket it is more costly for sure and harder to rank, but spending on your ads also increases your organic reach as well. so you could only focus on listings that organically take off first and put ads behind those to optimize the budget if spending is uncomfortable and play the safer play
@Hannah Gardner with your issues in the past would you say pushing your personal store should be a bigger priority over an etsy ect who can shut you down at any time? And not saying not choosing one or the other simply priority
@Hannah Gardner i use something other than shopify but yes your own storefront vs etsy. Do you have a rev act comparison vs the 2 via ad cost percentages, product cost ect.
Soo contingent on what your marketing strategy is for your website in most cases etsy is still much much cheaper to acquire a customer than that of a website. but say you are a content creator or influencer where you own your own traffic source then I would say to focus on your own website all together
For the life of me I can’t find where to see the “ad to cart” information. Where is that information? When I click on an individual listings it’s nowhere to be found? These are high-selling listings so the ad to cart shops be very high.
I am a bit scared to try a high max, because what if people don't buy. But your logic is sound so I will try it and see if it boosts my sales. I can always remove listings that aren't working
This is not something that Etsy discloses, but this is true for Amazon PPC, Google ads and Facebook ads so I can only imagine their algorithm is same. My background is in media buying so I can only imagine as a business they would favor someone’s placement based on what they are willing to spend against a listing that has the same score on all other attributes. Again, this video is just sharing what I personally do. It is not telling people what to do. It has proven true for all of my brands thought it be valuable to share my expierence
Hi Hannah, thank you for the informative video. I just wondering, have you come across an issue where the ads barely spend the budget? Says like you expected them to spend $10/day but it only spends an average $2?
Thanks for these great tips! I just opened my shop this week (Wednesday 27 April). I worked a lot on the keywords in the titles as well as on the tags. Two days later (Friday), I had 7 visits on my shop (1 per product sheet) in "direct traffic". I don't know if I should wait a bit and let SEO do its job (for 1 month for example) and : 1) see which items sell (I add 1 product sheet per day) AND then only do paid ads for these items? 2) or if I have to pay directly for Etsy Ad? What do you think?
@@EcomHannah Thank you very much Hannah for your reply! I love the spirit of your proposal in that "there is no right or wrong answer", but ultimately a choice based on experience. You have convinced me! Congratulations on your success and thanks again for sharing your rich experience ;). I am French and we have few Etsy sellers sharing their experience with such enthusiasm and practicality ;)
Thanks for this video, Hannah! Do you think is it ok in the beginning to test an ad which makes no sale at least for 2/4 weeks before turning it off? Also do you recommend to pay a subscription to tools like everbee for keywords research and SEO?
This is contingent on a few variables. Could be yes could be no 1. Yes, if your store front is optimized with 20-50 reviews and it collected multiple hundreds clicks and 0 ATCs 2. No, if your store is brand spanking new with little no reviews, if its showing signs of hope with ATCs 3. Yes or No depending on how comfortable you are willing to invest before you give up (for me I invest 40-60 in a listing before its uncomfortable but I sell high ticket items), if it is a low ticket item and it has spent an uncomfortable amount of money stealing clicks from your other listings with no signs of momentum
I’m not rich and I do $1000 a day that never charges me $1000 maybe 100 a day at the most but even that I am not paying out of pocket it comes out of my Etsy paycheck and yes because of my ads I sell a lot and still get paid by Etsy even after paying for ads. I never made barely any sales with excellent SEO in a very saturated niche.
Hannah, I increased my spend to $1,000 and it helped a lot, but some days I don't sell much and my spend is $150 - thus taking away sometimes 2 days worth of sales. If I scale this back to $100 / day will it hurt my sales? Last month is did 5k in gross sales, but my ad spend was 3k... so I'd like to get that number down but wondering it it will put my whole shop in shock.
How many listings do you have? If you have hundreds of listing and a lot of searchability with your words this could be causing that, but also keep in mind that if your store is super new and have no reviews, ads are going to be more expensive for you, then say somebody who is fully optimized. I turn off the ads when they either hit a threshold of spending a certain amount that I’m like OK if I invested that much in the listing and I have zero return on ad spend or really low organic sells I’ll turn it off.
@@EcomHannah i have around 180. My shop is about 5 years old and over 1200 reviews (4.5 star) around 5 k sales. It’s been very consistent since i turned on the $1k ads, but some days my adbhdget takes more than half of my net profit away at the end of the day. So I’m wondering if i go back and cap it at $100, do you think i will see a decrease in sales because the increase happened when i upped the ad budget
@@AlexWill-dl7ck No worries the winning is seeing what your store does with it at its max budget and the goal month after month is to optimize the ads to decrease your marketing cost % each month that is why its especially important to track a good P & L . You also do not want to analyze you ads on a day to day basis and want to compare spend to top line sales to figure out that % and compare that percentage to the next month. Turn off ads on listings that historically are not making you break even or profitable on TOP line sales not "this ad generated you"
What would Etsy want? Made me think CLICK FARM. Hire out clicks. That is what I would do if I were Etsy. Balance it out with 50% sells to keep you hooked in buying ads.
If I am in a negative balance like -40 do I still run ads ? As Etsy is only letting me use one dollar a day limit and I have to pay them and if I don’t they will suspend my account but after I pay do I resume ads cos I’m paying too much bills on etsy
investing only $40 is virtually nothing in a business but there are many variables that could be causing the lack of sales its hard to say with out doing a store audit
Hi Hannah, Thank you for the great content. I Have a well established Etsy store (since 2017), with approx 1500 listings. I spend $50 per day for advertising with my max budget being $1000 per day. How would you manage increasing the budget to the max? Smaller increments, $100, $200 etc or straight to $1000? Any tips would be so helpful. Thank you!
First I would check if I have them fully optimized and if optimized correctly I personally would go to 1k because the spend should scale proportionally to the rev since it’s PPC but if that’s uncomfortable because you do not know if they are optimized right and your blindly running them I would dial it back first before raising anything
@@EcomHannah Thank you! I have about 10 bestsellers and feel that titles, keywords, tags, descriptions are optimised using erank and Everbee. Another question, I am always adding new products, if I add new products to the advertising, will this disturb the "learning phase" of the ads?
@@EcomHannahDo you find that your organic listings get a boost/sales increase when you increase your advertising budget? I increased my budget this week to $200 per day and can see that my organic listings have also increased in sales significantly. I will obviously need to wait longer to see a trend, but thought I would ask, as I have noticed this in the past also
Is it ok if I turn my ads off for the day after they've spent more than ive made that day? EX: yesterday, I sold $800, but Etsy ads took $400 and I only made $200 from the ads. if it happens again, would it be ok to turn off ads mid day and turn them back on the next day? does it have an effect?
mmm I would not recommend but it is likely that it is spending more of your budget because of the amount of listings you have so if you want to play it safe only spend on top organic performing listings first.
Hey Hannah I’m 15 and my shop is doing around 15,000 a month. Is there any way to buy a VA cos you can’t just let them into your shop as they could mess everything up
That’s awesome congrats ! You have to hire one you can trust and cloak your password with a last pass or something, be careful with who you hire for sure
@@EcomHannah also a good video to make is how to slowly transfer from Etsy to Shopify when you business start to expand. May be niche but could be good
If you have it sent to the Max, they will increase it overtime. It just depends how long they’re gonna take. It’s really out of your control but the longer you spend the more likely, they’ll up it.
@@EcomHannah yes, I actually messaged and asked them to up it this morning, we'll see if that worked, she sounded like I'd be able to soon she said to check back and try in a week. Thank you for all your advice.🥰🥰April
Thanks for video Hannah. I have few sales proven record items on my store that sale everyday. Everytime I run Etsy ads I get many clicks that lead to no sales at the beginning. No clue why? Any idea? My overall clicks go hi on all items, even those I don't do ads to. But two three days after beginning with ads seems all sales drop. I run $15/ day ads.
the worst thing you can do is collect data based on day by day you need to look at your ads on a larger scale 2-3 days of spend is not enough data, a listing needs thousands of views and hundreds of clicks to know what is going on with the listing
@@EcomHannah thanks for your answer Hannah, I still keep running ads to my most organic sold (6) items at $15 a day, I'm getting more sales than usual atm, if I'm getting regular sales for next few days I will try to spend more on ads
sadly, I don’t share intellectual property anymore publicly as I did that once, and it it nearly destroyed my brand they’re still is a component of this where my viewers need to at least still be an entrepreneur and do the work themselves
Hey Hannah! Great video! Question: what do you do when one product is eating about 70% of your total budget? The ROAS is over 2.5 so I don’t want to turn it off, but my other listings were doing well before I added the most recent, but now, they get no money love.
@@EcomHannah I have 21 listings total. 5 listings are turned on at $32/day. Etsy doesn’t even spend that entire budget everyday. When I had it capped at $25/day, it was spending the entire budget. Once I increased it, the spend started to get volatile. The ROAS for the other listings are more than 2.5, the clock through rates are about the same for all of them. But Etsy just spends it all on that one listing. 🙁
So out of every 50-100 listings you see that only 10-20% of your listings make 80% of your sales this is normal, that is why launching new stuff should be a consistent part of your engine. Your budget being spent on a day to day basis is contingent on many variables but the way it is spending is also normal. Do not analyze from the day to day but from the month to month, that is true valuable data to look at. To get it to start spending on more, you will need to launch more listings and turn off listings that have collected multiple thousands of impressions with no hope of momentum and losing money
Hey! Quick mic tip: 90% of audio quality comes from placing the mic close to the source (voice) and placing it correctly. The quality of the mic (especially for talking clips) matters soooo much less. Lookup vids on mic placement, and don't spend more than $40 on a lav mic with good reviews. Best of luck 🤘 - Cliff
Hi Hannah. im using etsy ads at the moment i have 1 very good listing 23000 views 336 clicks 1.4 click rate roas 0.2 revenue only £22.58 spend £103, what do i do with it ? keep going or turn it off etsy ads ?
my total views is 254k, clicks is 1290, orders 9, revenue so far is £200.40, my total spend so far is £524.04, from jan - june 2024, i have 58 lisiting currently, what i am doing wrong ?
Clearly this video is not for me. What are you doing that’s allowing you to spend that kind of money every single day?? What is your main source of income??
OK, what exactly does she sell on Etsy? There's links to her socials and courses for sale but not to her Etsy store. I want to see some of the high ticket items she mentions in 15:10
I do try to protect my intellectual property and do not share that info for free. In my 7 figure case study my students get to see my products and brands. The real value for your own business is all the free strategy I am sharing. Hopefully you can understand I still run my brands at the same time and dedicated my life to them, if you have ever built an asset surely you will understand.
Awww thank you that is nice of you. But I would never promote my Etsy store via my RUclips channel since it would not bring more sales to my store just produce a bunch of copy cats and people stealing my hard work designs, photos, etc I would not recommend that to anyone unless their channel was set up to attract specifically the customer avatar for their products and unfortunately that is not who my viewers are here on RUclips.
Hi Hannah, my Etsy shop is about a month old, I've been posting a new listing each day and at most I get 5 views a day in total, I'd be grateful for any tips you'd have for me, I'd like to run Etsy Ads but I should probably wait until I sell something first to then boost that listing right?
Not necessarily it is hard to give you specific advice as there are so so many variables that could be working for you or against you. I would need to take a deeper look into your business model to see what is going on :/
@@EcomHannah Thanks Hannah. I'm really sorry, I didn't mean to be rude. I know you're busy. I'm just looking after a very ill relative on my own and struggling financially. I really want to use Etsy as an extra aid with income but it's really not going well
Okay this is something I can't wrap my head around for some reason when I hear "it's like putting 1 dollar in and getting 2 back", what am I not understanding? so let's say etsy uses $1000 for your ads, and you make $3000 ROI - wouldn't you just be loosing money? because you put in $1000, but you made $3000 REVENUE not profit? profit ends up being around 30% so wouldn't you just be breaking even? I saw a video of a guy saying he spent 100,000k and made 250,000 I was like? how is that profitable if its 250,000 revenue
There's this TalkShop guy on RUclips here, where he talks about spending $200,000 on ads and all that BS. Granted, it may or may not be Etsy ads, but how many dog collars will he need to sell to make up all the $$$ he blew on ads? One thing is for sure. Etsy CEO Josh Silverman is laughing all the way to the bank with his 8-figure salary last year.
It is highly likely it is spending that month and running a 7 figure shop as well, I spent 96k just last year on my 7 figure brand. Which in the grand scheme of things is not even that much compared to the people we look up to.
@@EcomHannah yes agreed - but how much ROI did you get on the 96K? I understand it being part of the process to be "losing" money for even several months, but something about the the math aint mathin in my head, maybe future vid? thanks anyways!
@@franciscacaviedes1785net profit margins my first year were over 30% and second and 3rd year was around 20-25% I have full videos of my P & L that will help give you a visual! But the helpful info for your own business is to be analyzing the marketing cost % in comparison to top line and all other direct expenses as I show in the pie chart. Marketing cost % is the biggest variable expense you should have and it should be your goal every month to tweak the dials to lower it and be tracking it on a P and L
I would not recommend opening a business if it is too risky for your livelihood as it takes money to make money so you have to be willing to lose / invest money you are willing to lose
So I actually made that comment before watching your whole video. Upped my ads to $100 (which is my max) and I made 7 sales the same day. Didn’t spend the entire budget, only advertising my best listings. Thank you for your advice 😅 sorry for the dramatic comment.
@@EcomHannah okay SO. I’m currently making out my ad budget at $1,000 per day. I ended up focusing it on my best listings and any new listings. I’m doing really well. It’s only been two weeks. I also made sure to add videos to all of my listings and improve on the ones already doing well / make similar listings to those. I’ve been binge watching your videos and I’m so impressed with the value you’ve provided.
I used to watch your videos and enjoyed the content and visuals. Now I only can listen to audio since your videos use excessively distracting effects. It doesn't add anything to the message, it is highly distracting and it just downgrades the production to cheap level of a TV reality show. It feels like a desperate attempt to keep the attention of the listener on the contrary does quite opposite. Just be confident in yourself and you won't need any fireworks to amuse the crowd. Best regards and good luck!
yikes... this is painfully bad advice. You've posted how much you make on etsy and shopify and there is no way this is sustainable or good. First thing... etsy is an algorithm that makes money, they don't favor sellers based on psychology, the favor sellers that sell. If you have good products that sell etsy will push your ad ahead. While marketing budgets are a thing, 80% of revenue is insane... you should put ~5% of your revenue or expected revenue toward marketing.
Hmmm perhaps watch the whole video to hear the whole strategy, I do mention all these things above. 80% of revenue would be insanely high but sometimes brands do have to spend that much when they first launch or any business really. Also I am just sharing what I do and what’s worked historically for me. My 7 figure brands usually sit around a 10-15% marketing cost percentage so we beat the market average of about 20%. I think what you saw was the income from the ad, remember that’s not top line sales and you want to look at your business as a whole not “your ads generated you”. 5% is extremely low for a new business but like I say in the video something is better than nothing and you also don’t know what that 5% actually is when you launch since you do not know what top line will be. Obviously the goal would be 5% haha that would be amazing
Your strategy on ads literally has double my revenue every month since august. THANK YOU!
Thank you for watching :)
This is a serious pro video. Listing optimization, ad spend budget, not getting emotional, these are big ideas. I love this video.
Thank you so much for watching!
You are making the most high value and in depth Etsy content! I love it, keep em coming boss!
I appreciate that! thank you for tuning in !
Honestly, this is one of the best videos about Etsy I've seen, and I watch a LOT of RUclips videos. Well done!
Wow thank you so much for the love and commenting this!!
This was an awesome video! I just stopped my ads only because I wanted to evaluate my efforts and then I stumbled upon this video! I can't wait to try most of what you've mentioned because 1. Everything you've said makes sense and 2. I did see a difference before, during and after I started running ads. This is fun! Thanks!
Glad you enjoyed it! Thank you so much for the thoughtful comment
I’ve had some confusion the last few days about how Etsy Ads actually work and you just answered all of my questions! Awesome video and so informative.
Btw, your pup is so cute 🐶
Thanks Hannah 💛
Happy to help!
You’re amazing. So many gold nuggets in your videos! I’m binging them all ❤️ Thank you for your invaluable insight
Thank you so much for watching and sharing the love
Very thorough and detailed how to video, thanks for making this!
Glad it was helpful!
You are the BEST, Hannah. Please don’t change for anybody. You provide tons of value on your channel, God bless you.
Wow thank you so mmuch for the love and comment
Awesome video! Spot on with the nuggets of gold of knowledge!
Thank you so much for watching!
Hi Hannah, thanks for making this vid. It was very informative, I will definitely use the tips you provided.
Thank you so much for watching !
Hey, Hannah I notice that when I raise my ads to 10$ a day all my listings spotted on the 1st page of the Etsy Listings but when I turn it off my listings gone on the 1st page. When I lower the price of ads to 1$ my listings got spotted on 3 page. So it means ads will help me to rank my listings depending on my budget. On your experience what is the best choice on Ads is it to maximize visibility or to drive short term order?
Did you sell your main business, by chance? Would LOVE to see content regarding how to sell an e-commerce business!
Thank you so much for this video! I’m loving your new edits pretty funny btw 😂!
Awesome thank you :)
What do you recommend for digital etsy stores? My budget just got turned up to 200 per day I've gotten 7 sales in less then a month with a 5 dollar a day budget. I am constantly working/tweeking and researching as my goal is to turn this into a lucrative income. Should you keep ads on for something that's been getting alot of views but no sales (4k views-3 sales) most of my listing are 1- 6 dollars
Her content is amazing. If she didn't have her own company I would hire her to run mine.
Haha thank you so much for the love :)
Thank you for so much value. I love that you addressed using other metrics to determine the profitability of the ad. I know that my ads have generated more money than what is reflective in the Esty Ad performance data - ex. initial sale stemming from an Ad click and then multiple orders coming in from an event based sale from a link shared with a group.
I just wish I could figure out how to make Etsy spend my money. Right now I am running a 2.5% conversion rate on my ads and Etsy only spends about 10% of my set budget of $100 with 300+ listings advertised. If allowed, I would up it to the $1k, but Etsy must have some sort of incremental increases built in to its algorithm.
I would love it if you could do some kinda lesson on your pie chart. I have no problem doing an expense pie chart, but the profit piece of the pie in the example always throws me off. My mind goes back to reporting charts I created for sales in my previous job and I view the Profit slice as Payroll and so I know I am missing something big for those new businesses that don't have a profit. lol
Just learned abt you. You’re playing the game right! Appreciate your wisdom 🙏 Subd
Thanks for watching :)
Hi Hannah, discovered your channel today. Few questions ❤ 1. I opened my account last year but I opened up my shop a few days ago. Is that something that Etsy sees as negative? 2. I saw that there is a pro option. Imo not much extra for $10 pm. Do you think Etsy also favors pro shops over non pro shops? 3. Do run more than 1 shop? I’m considering (once this one is up and running) to open up 2 more stores. If you do run more than one shop would you say it’s a good decision? I just have a few big passions but they are all very different. I want to keep my niches clean. Thanks so much for making these videos. Soon I’m going to marathon watch all of your vids haha. Much love and wishing you off the charts success with all that you do
Excellent video. Etsy ads has a real learning curve and you've help me understand it better. Question: what do you mean by "top line sales"?
Awesome stuff! Total sales after refunds
I’m curious to know your thoughts on whether we should leave ads on for a product that is ranking first page on its own.
100%, but also there is no way for you to really check rank since it is different based on your location and own search history
Hi Hannah! Thank you so much for this video and information on Etsy Ads. This really helped me with how I should move forward with my own Etsy Ads and the strategies to implement. ♥ Appreciate you! God Bless!
Wow awesome thank you for watching!
This is a great informative video! Thank you ❤
Thank you for watching
Mine does that also, it doesn't show organic sales or repeat customer's as ads which I'm not complaining. I appreciate all your time. Thank you Hannah-April🥰
Thank you so much for commenting and sharing the love
@@EcomHannah your most welcome, I love your videos and advice🥰 April
@@rashipp4982 Hey thank you I am trying :]
Sure!
🙌🏼
Have you ever compared cpc vs organic traffic in terms of conversions?
I have an tik tok account doing 44M views monthly and would be perfect for a product placement. Just curious if you think that those 44m with a product would convert similar to 44m in ads?
it depends on how much synergy the account is with the product. Can you make a super entertaining integrated video some how? I think it is worth trying
@@EcomHannah would you recommend doing Etsy or Shopify if you have outside traffic?
If you are getting great organic traffic do ads hurt you, since you can only take up so many places in the top pages? Should I focus ad spend on stuff new stuff vs stuff already selling really well without ads?
If you have organic data and some good indexed listings you def want to fuel your fire and add some ad spend behind those organically selling ones. Historically if you have never spent on ads in the beginning that marketing cost % might change your net for the worse but over time as you tweak the dials you should be able to scale way passed where you currently are.
Good info! Thanks!
Thanks for watching
I'm spending this month testing out different ad budgets, I've done $50 for a week, then $125, $250, and now $500 but as I increase the budget my Ad Spend stays around $50 (no matter the budget limit) and my revenue and profit are declining. Any thoughts? Next week I'm upping to $1000. I've been doing stages so I can gather data on each level.
Etsy has changed dramatically since April. It doesn't matter what your budget is now. They have screwed up majorly. I used to have $50 a day and my sales were crazy. After April. 0. Literally nothing. Changed it to $5 a day and Etsy only took around $3 a day. With or without sales. There are tons of sellers will tell you this and have tons of complaints about this. So it's not you. It's Etsy. Don't waste your money. So her video would only be good or make since up until April.
@@bearr1942 I've been doing $1000 Ad Budget since May and my results have gotten better over time: May was $1,221.30 (AdSpend) and $1665.36 (Revenue) - June $476 (AdSpend) and $1,369.04 (Revenue) - July $772.51 (AdSpend) and $3,168.58 (Revenue) ... I think her advice still stands. And I believe the theory is with an Ad Budget of $1000/day you are telling Etsy you are willing to outbid your competition not that Etsy is going to spend $1000/day. In fact, you want to look at your ad results each month and try to get the ad spend number down while increasing the revenue by eliminating listings that aren't giving you a good ROAS. Also you're listings need to be top-tier and fully optimized for this to benefit you in my opinion. I made adjustments for my product offering in the first week of July and the increase in sales was almost immediate.
@@bearr1942yup your 100% right idk what they did with the ads
I would not say that at all, I do $1000 a day on about 180 listings, it spends $100-120 a day and I get good amount of sales.
What has helped for me is testing different budgets for four weeks! And I start seeing the different changes about week 2-3. 🖤good luck!
Can you point out in Etsy documentation or your conversation with Etsy that the out bidding thing is actually how it works or is this just theory?
This is my theory as this is how most ads platforms work, amazon, FB, google, etc. Unlike these platforms where it is shared public-ally Etsy is super cryptic and does not but I would imagine it would be no different for Etsy. If I was a business who would I give that ad position too? the guy saying Ill give you .30 cents a click or the guy saying ill give you .35 cents a click. You know what I mean? But that is just my opinion and I am not telling people what to do I am just sharing what I do personally.
I greatly enjoy your videos and your vibe, Hannah, but it's worth prefacing that this video's information is only useful to sellers who sell/resell from large inventories. Some sellers on Etsy, myself included, are hobby makers, and we don't have large inventories and that makes big advertising budgets redundant. I am also a customer on Etsy and from that side of the fence I see Etsy's marketplace is totally flooded with mass-produced product coming from cheap labor forces and that greatly detracts from the initial appeal Etsy once had.
Thank you so much for the love and watching! I totally understand your perspective. I also make everything in house but what happens with these third-party selling platforms is as they become flooded with competition eventually, it will push out all of the mom and pop shops that just do it as a side gig. You can either evolve and make your processes scalable to build a more serious business or unfortunately overtime Your shop will get drowned out. As someone that does not sell print on demand or any of those digital downloads low barrier of entry models it’s definitely harder for someone say like me or you that in order to scale properly you are forced to restructure your business model in order to make systems that are sackable and that make sense financially. Harder task? Yes, but with it as usually brings a stronger moat around your brand long term. Competition forces us to build better businesses, and put systems behind all of our processes, to make it a legitimate scalable business.
An example of this is, if you’re making things made to order, you would want to consider fine tuning your design or process or even the types of product you launch so that you can make it to hold inventory.
I make my jewelry myself and without ads I would probably make one sale a month so it is 100% worth it, I price my jewelry on the higher end so ads totally worth it, I found that not everyone buys cheap mass produced stuff because and I do not compete on price and still make good sales but only because of ads
Would you do this with digital items? My items are around $3. It gives me the option to go up to 1000
Yes I can definitely do a dedicated video on this?
You are freaking SMART
Thank you so much for the love and watching
Thank you so much!! for the info
Thank you so much for tuning in
Awesome video! What "goal" do you tend to set your ads to?
Yes, this is a new feature. I put it on the one that’s most closely related to increase in sales.
Hey Hannah! I love all your videos - I have been much more aggressive with ad spend for about a month now and it has been a gamechanger for my shop! Quick question, what kind of lav mic do you use for your videos?
That’s awesome ! I think it’s just a cheap one from Amazon !
How much should I be spending for 15 items advertised? Say if I increase my budget to $50? How many listings should I advertise?
It is up to you and what your budget is, you can go more aggressive and turn on all your listings or just turn on ones that take off organically first, no wrong answer something is better than nothing, just no you need to spend to collect data on what works and what does not work
Hi Hannah tysm for your amazing videos! Super new seller here (3 weeks in almost maybe a month now)? I boosted ads to my max, even though im not really spending that much anyways since the clicks are coming randomly.
Question for you....just off what youve experienced, Ive boosted my ads to the highest cost perameters, but when will we see an actual profit haha! I swear I feel like all my actual revenue is going back to funding the advertising which I understand, but with POD im feeling the expenses, and none of the profit yet....Im pretty sure this happens during the front end of all business, just trying to ride that fine line of ETA for profits vs ad running and spending.
Gurl u rich rich lol. Even paying and getting to that level of ad spent. Is like impossible for me lol
You def can get there !
I'm guilty of changing my budget every other day loll. I'll stop being emotional about that.
I applied most of your tricks since I started and I'm almost at 1000 sales in 4.5 months. I get daily sales, but I'm noticing that some products don't get enough views
Awesome stuff and this is a normal occurrence, etsy is going to pick and choose which listings they like to spend money on but the more items and listings you throw out at it the better chance of you getting more heavy hitters that spend the budget picked up
Great🎉 whats your strategy with etsy built in marketing tools? What offers you see working best and how to maximize them for a better aov ltv?
I use all their tools if you are talking about automations def turn those emails on. As far as sales and stuff and start and end a sale the same day to earn the urgency badge
Hey! I'm not sure if you'll see this but I find your videos super helpful! I recently increased my budget. I was seeing consistent sales but my budget was always entirely spent by early afternoon everyday. I increased from $25 to $50 and it's now spending my budget even faster with fewer sales...(though it's only been 2 days). Do I keep increasing it or wait for it to settle at this point, even though it runs out mid-day? (I currently have an ROI of 5.65 on one of my best products, and others in a similar range).
You can increase it as fast or slow as you want, its more about tweaking the dials and pulling out winners and turning off ones wasting your budget
i love the information but ia m looking at your metrics for the rev and conversion rates ect at time 13:23 just looking at the rev and the order ect is it safe to say your products cost around 100+ dollars so 1k makes more sense for you as the conversion may not be as frequent but have a far better chance at getting the money in return via rev. vs digital products are generally under 5$ this method i'd think wouldn't be logical.
Yes for lower ticket it is more costly for sure and harder to rank, but spending on your ads also increases your organic reach as well. so you could only focus on listings that organically take off first and put ads behind those to optimize the budget if spending is uncomfortable and play the safer play
@Hannah Gardner with your issues in the past would you say pushing your personal store should be a bigger priority over an etsy ect who can shut you down at any time? And not saying not choosing one or the other simply priority
@@SecretThickMedia you mean shopify vs etsy?
@Hannah Gardner i use something other than shopify but yes your own storefront vs etsy. Do you have a rev act comparison vs the 2 via ad cost percentages, product cost ect.
Soo contingent on what your marketing strategy is for your website in most cases etsy is still much much cheaper to acquire a customer than that of a website. but say you are a content creator or influencer where you own your own traffic source then I would say to focus on your own website all together
Would you recommend spending 1k a day on etsy ads if I cant' afford it and the only way I can pay it back is if my products on etsy sell?
yes but please watch the full training setting it to 1k does not mean it will spend 1k
hey Hannah what about etsy budget goals> Thank you for your videos☺
thank you for watching :]
For the life of me I can’t find where to see the “ad to cart” information. Where is that information? When I click on an individual listings it’s nowhere to be found? These are high-selling listings so the ad to cart shops be very high.
Sometimes you actually have to add it to cart and the. Go to your cart to see it
I am a bit scared to try a high max, because what if people don't buy. But your logic is sound so I will try it and see if it boosts my sales. I can always remove listings that aren't working
That is all apart of it, if you are scared or spending is uncomfortable only activate ads on already selling organic listings
Is the $1000 a day vs $100 a day preference by Etsy actually proven?
This is not something that Etsy discloses, but this is true for Amazon PPC, Google ads and Facebook ads so I can only imagine their algorithm is same. My background is in media buying so I can only imagine as a business they would favor someone’s placement based on what they are willing to spend against a listing that has the same score on all other attributes. Again, this video is just sharing what I personally do. It is not telling people what to do. It has proven true for all of my brands thought it be valuable to share my expierence
Hi Hannah, thank you for the informative video. I just wondering, have you come across an issue where the ads barely spend the budget? Says like you expected them to spend $10/day but it only spends an average $2?
Yes :-) this is completely normal. I touched on this in the video.
Thanks for these great tips! I just opened my shop this week (Wednesday 27 April). I worked a lot on the keywords in the titles as well as on the tags. Two days later (Friday), I had 7 visits on my shop (1 per product sheet) in "direct traffic".
I don't know if I should wait a bit and let SEO do its job (for 1 month for example) and :
1) see which items sell (I add 1 product sheet per day) AND then only do paid ads for these items?
2) or if I have to pay directly for Etsy Ad?
What do you think?
There is no wrong answer, but I am definitely a huge proponent of ripping off the Band-Aid faster than waiting for organic
@@EcomHannah Thank you very much Hannah for your reply! I love the spirit of your proposal in that "there is no right or wrong answer", but ultimately a choice based on experience.
You have convinced me!
Congratulations on your success and thanks again for sharing your rich experience ;).
I am French and we have few Etsy sellers sharing their experience with such enthusiasm and practicality ;)
Awesome stuff, thank you so so much for tuning in :]
I would turn on ads immediately and kept maxing them up, at least that’s what I did but I’m in a very saturated jewelry niche
why wont Etsy spend more than 30$ / day?
It will over time increase
Is it possible that during the road to spending up to 1000$ a day you start losing money with ads??
That is the goal is to have enough listings and enough search-ability that it will spend that 1k and be fine tuned to be profitable!
Thanks for this video, Hannah! Do you think is it ok in the beginning to test an ad which makes no sale at least for 2/4 weeks before turning it off?
Also do you recommend to pay a subscription to tools like everbee for keywords research and SEO?
Good Q
This is contingent on a few variables. Could be yes could be no
1. Yes, if your store front is optimized with 20-50 reviews and it collected multiple hundreds clicks and 0 ATCs
2. No, if your store is brand spanking new with little no reviews, if its showing signs of hope with ATCs
3. Yes or No depending on how comfortable you are willing to invest before you give up (for me I invest 40-60 in a listing before its uncomfortable but I sell high ticket items), if it is a low ticket item and it has spent an uncomfortable amount of money stealing clicks from your other listings with no signs of momentum
You’re rich!
One day hopefully haha
30k a month yes she a spoon-fed European lol I'm. Not shocked 😅
I’m not rich and I do $1000 a day that never charges me $1000 maybe 100 a day at the most but even that I am not paying out of pocket it comes out of my Etsy paycheck and yes because of my ads I sell a lot and still get paid by Etsy even after paying for ads. I never made barely any sales with excellent SEO in a very saturated niche.
@@2solid4tv48 you obviously didn't watch the video!
Hi, are you at all an etsy affiliate? I understand the benefits of using them, but was curious if they are at all rewarding you for the video.
I wish they paid etsy influencer but no they do not, its a love hate relationship, you will see why in my channel :]
Answered literally every question
awesome!
How do you see how many adds to cart a listing has? Are you looking at your shop in incognito mode?
yes view in an incog window
Would you turn ads off on your bestsellers if you see them on the first page of a few keywords and/or if they are selling consistently?
I actually have a video on this coming out, 100% want to keep ads on
Hannah, how long do you need to let an ad ride before you change/increase the budget?
it depends on how old the listing is and how many clicks the listing has gotten from the ad
Thanks Hannah! What about items that can favored a lot but not tuerning into sale? I
Should i favored item and in cart yhe same? Thanks
Favors are good but they are not a KPI that indicate sales
revenue is the main KPI
Hannah,
I increased my spend to $1,000 and it helped a lot, but some days I don't sell much and my spend is $150 - thus taking away sometimes 2 days worth of sales.
If I scale this back to $100 / day will it hurt my sales?
Last month is did 5k in gross sales, but my ad spend was 3k... so I'd like to get that number down but wondering it it will put my whole shop in shock.
How many listings do you have? If you have hundreds of listing and a lot of searchability with your words this could be causing that, but also keep in mind that if your store is super new and have no reviews, ads are going to be more expensive for you, then say somebody who is fully optimized. I turn off the ads when they either hit a threshold of spending a certain amount that I’m like OK if I invested that much in the listing and I have zero return on ad spend or really low organic sells I’ll turn it off.
@@EcomHannah i have around 180. My shop is about 5 years old and over 1200 reviews (4.5 star) around 5 k sales.
It’s been very consistent since i turned on the $1k ads, but some days my adbhdget takes more than half of my net profit away at the end of the day.
So I’m wondering if i go back and cap it at $100, do you think i will see a decrease in sales because the increase happened when i upped the ad budget
@@EcomHannah thank you so much for the advice!
@@EcomHannah last month i make $4k in sales from ads, but my ad spend was $2.5k and that 4K doesn’t include the Etsy fees
@@AlexWill-dl7ck No worries the winning is seeing what your store does with it at its max budget and the goal month after month is to optimize the ads to decrease your marketing cost % each month that is why its especially important to track a good P & L . You also do not want to analyze you ads on a day to day basis and want to compare spend to top line sales to figure out that % and compare that percentage to the next month. Turn off ads on listings that historically are not making you break even or profitable on TOP line sales not "this ad generated you"
eak ok just switched from $1 to $100 wish me luck....
let me know how it goes!
so what do you sell on etsy? can i buy things from your shop ?? or is it for only making videos as mockups?
I don’t share my brands publicly to protect them and not mess up my store optimization but I am in home decor and my other brand is accessory.
How long does it take for a listening to really jump off if it's gonna sell?
There are so many variables that can cause a listing to take off and vise versa,it’s hard to say since every product and every niche is different
What would Etsy want?
Made me think CLICK FARM.
Hire out clicks.
That is what I would do if I were Etsy.
Balance it out with 50% sells to keep you hooked in buying ads.
Mmm makes sense, but etsy won’t sponsor me :( not really the point of the video tho. Perhaps listen to the whole thing 🤨
You are the best!!!
Your the best !
If I am in a negative balance like -40 do I still run ads ? As Etsy is only letting me use one dollar a day limit and I have to pay them and if I don’t they will suspend my account but after I pay do I resume ads cos I’m paying too much bills on etsy
investing only $40 is virtually nothing in a business but there are many variables that could be causing the lack of sales its hard to say with out doing a store audit
Hi Hannah, Thank you for the great content. I Have a well established Etsy store (since 2017), with approx 1500 listings. I spend $50 per day for advertising with my max budget being $1000 per day. How would you manage increasing the budget to the max? Smaller increments, $100, $200 etc or straight to $1000? Any tips would be so helpful. Thank you!
First I would check if I have them fully optimized and if optimized correctly I personally would go to 1k because the spend should scale proportionally to the rev since it’s PPC but if that’s uncomfortable because you do not know if they are optimized right and your blindly running them I would dial it back first before raising anything
@@EcomHannah Thank you! I have about 10 bestsellers and feel that titles, keywords, tags, descriptions are optimised using erank and Everbee. Another question, I am always adding new products, if I add new products to the advertising, will this disturb the "learning phase" of the ads?
no it should not effect your top ones, you need to invest in more listings to turn that 10 to 20 bestsellers than 20 to 30 etc
@@EcomHannahDo you find that your organic listings get a boost/sales increase when you increase your advertising budget? I increased my budget this week to $200 per day and can see that my organic listings have also increased in sales significantly. I will obviously need to wait longer to see a trend, but thought I would ask, as I have noticed this in the past also
What is your Etsy shop?
Is it ok if I turn my ads off for the day after they've spent more than ive made that day? EX: yesterday, I sold $800, but Etsy ads took $400 and I only made $200 from the ads. if it happens again, would it be ok to turn off ads mid day and turn them back on the next day? does it have an effect?
mmm I would not recommend but it is likely that it is spending more of your budget because of the amount of listings you have so if you want to play it safe only spend on top organic performing listings first.
How much does ONE click costs the seller?
It’s varies per product
About 40 cents in jewelry category
Hey Hannah I’m 15 and my shop is doing around 15,000 a month. Is there any way to buy a VA cos you can’t just let them into your shop as they could mess everything up
That’s awesome congrats ! You have to hire one you can trust and cloak your password with a last pass or something, be careful with who you hire for sure
@@EcomHannah ok thank you so much for your reply
@@EcomHannah also a good video to make is how to slowly transfer from Etsy to Shopify when you business start to expand. May be niche but could be good
@@olliewheale6694 I’m 22 and about to graduate college, trying to get into this Etsy scene! Would love to chat with you!
They only let me spend $500
If you have it sent to the Max, they will increase it overtime. It just depends how long they’re gonna take. It’s really out of your control but the longer you spend the more likely, they’ll up it.
@@EcomHannah yes, I actually messaged and asked them to up it this morning, we'll see if that worked, she sounded like I'd be able to soon she said to check back and try in a week. Thank you for all your advice.🥰🥰April
Thanks for video Hannah. I have few sales proven record items on my store that sale everyday. Everytime I run Etsy ads I get many clicks that lead to no sales at the beginning. No clue why? Any idea? My overall clicks go hi on all items, even those I don't do ads to. But two three days after beginning with ads seems all sales drop. I run $15/ day ads.
the worst thing you can do is collect data based on day by day you need to look at your ads on a larger scale 2-3 days of spend is not enough data, a listing needs thousands of views and hundreds of clicks to know what is going on with the listing
@@EcomHannah thanks for your answer Hannah, I still keep running ads to my most organic sold (6) items at $15 a day, I'm getting more sales than usual atm, if I'm getting regular sales for next few days I will try to spend more on ads
yea take your time and jsut increase it over time as you get comfortable
What's name of your etsy shop
sadly, I don’t share intellectual property anymore publicly as I did that once, and it it nearly destroyed my brand they’re still is a component of this where my viewers need to at least still be an entrepreneur and do the work themselves
All about ROI. If you are losing money on Ads then stop. If you are making money on ads the boost it.
100%
Hey Hannah! Great video!
Question: what do you do when one product is eating about 70% of your total budget? The ROAS is over 2.5 so I don’t want to turn it off, but my other listings were doing well before I added the most recent, but now, they get no money love.
how many listings are turned on?
@@EcomHannah I have 21 listings total. 5 listings are turned on at $32/day. Etsy doesn’t even spend that entire budget everyday.
When I had it capped at $25/day, it was spending the entire budget. Once I increased it, the spend started to get volatile.
The ROAS for the other listings are more than 2.5, the clock through rates are about the same for all of them. But Etsy just spends it all on that one listing. 🙁
@@EcomHannah 3 of the 5 listings are my bestsellers. I’ve also been lucky and they got the Etsy “bestseller” badge as well.
So out of every 50-100 listings you see that only 10-20% of your listings make 80% of your sales this is normal, that is why launching new stuff should be a consistent part of your engine. Your budget being spent on a day to day basis is contingent on many variables but the way it is spending is also normal. Do not analyze from the day to day but from the month to month, that is true valuable data to look at. To get it to start spending on more, you will need to launch more listings and turn off listings that have collected multiple thousands of impressions with no hope of momentum and losing money
Hey! Quick mic tip: 90% of audio quality comes from placing the mic close to the source (voice) and placing it correctly. The quality of the mic (especially for talking clips) matters soooo much less. Lookup vids on mic placement, and don't spend more than $40 on a lav mic with good reviews. Best of luck 🤘 - Cliff
Hey how do u know all this. We’re ur parents marketers. Cause ur at a very high level
I started very early make in 2017!
hey first one to watch after notification 😊
You're the best!
How do you get to the keywords list in the ads section that says search that led to this ad? I'm not seeing it on my page.
If it has not collected enough data it may not show yet but click on the ad for a specific product listing and look at the stats from there
@@EcomHannah I found it, thank you!
awesome :]
Hi Hannah. im using etsy ads at the moment i have 1 very good listing 23000 views 336 clicks 1.4 click rate roas 0.2 revenue only £22.58 spend £103, what do i do with it ? keep going or turn it off etsy ads ?
for it to have spent 103 is quite alot is 22 top line rev or rev from ads?
@@EcomHannah £22 is revenue from that particular ad
@@joegreen8571 What it top line?
@@EcomHannah sorry, can you explain what "top line" means please Hannah ?
my total views is 254k, clicks is 1290, orders 9, revenue so far is £200.40, my total spend so far is £524.04, from jan - june 2024, i have 58 lisiting currently, what i am doing wrong ?
Clearly this video is not for me. What are you doing that’s allowing you to spend that kind of money every single day?? What is your main source of income??
My Etsy brands are my full-time income, check out my other videos or more profit and loss breakdowns
OK, what exactly does she sell on Etsy? There's links to her socials and courses for sale but not to her Etsy store. I want to see some of the high ticket items she mentions in 15:10
I do try to protect my intellectual property and do not share that info for free. In my 7 figure case study my students get to see my products and brands. The real value for your own business is all the free strategy I am sharing. Hopefully you can understand I still run my brands at the same time and dedicated my life to them, if you have ever built an asset surely you will understand.
@@EcomHannah I get protecting your intellectual property but I'm talking about buying products from your store
Awww thank you that is nice of you. But I would never promote my Etsy store via my RUclips channel since it would not bring more sales to my store just produce a bunch of copy cats and people stealing my hard work designs, photos, etc I would not recommend that to anyone unless their channel was set up to attract specifically the customer avatar for their products and unfortunately that is not who my viewers are here on RUclips.
Hi Hannah, my Etsy shop is about a month old, I've been posting a new listing each day and at most I get 5 views a day in total, I'd be grateful for any tips you'd have for me, I'd like to run Etsy Ads but I should probably wait until I sell something first to then boost that listing right?
Not necessarily it is hard to give you specific advice as there are so so many variables that could be working for you or against you. I would need to take a deeper look into your business model to see what is going on :/
You asked for my store name, I DM'd you and now you won't respond. Why? 🙁
I will check I get dozens of messages per day, sorry about that I answer when I can
@@EcomHannah Thanks Hannah. I'm really sorry, I didn't mean to be rude. I know you're busy. I'm just looking after a very ill relative on my own and struggling financially. I really want to use Etsy as an extra aid with income but it's really not going well
@@aalb8019 What name did you message me under, was it on IG?
@@EcomHannah Hi! Yeah on your IG. The one linked to your RUclips
Also, Doing this!
awesome!
Why no Turkish subtitles?
I can add :]
@@EcomHannah Thanks Hannah just watched it now. You share very useful information and motivate. ☺
@@meltemisk9513 Thank you so much :]
Okay this is something I can't wrap my head around for some reason when I hear "it's like putting 1 dollar in and getting 2 back", what am I not understanding?
so let's say etsy uses $1000 for your ads, and you make $3000 ROI - wouldn't you just be loosing money? because you put in $1000, but you made $3000 REVENUE not profit? profit ends up being around 30% so wouldn't you just be breaking even?
I saw a video of a guy saying he spent 100,000k and made 250,000 I was like? how is that profitable if its 250,000 revenue
There's this TalkShop guy on RUclips here, where he talks about spending $200,000 on ads and all that BS. Granted, it may or may not be Etsy ads, but how many dog collars will he need to sell to make up all the $$$ he blew on ads? One thing is for sure. Etsy CEO Josh Silverman is laughing all the way to the bank with his 8-figure salary last year.
You are correct that is not profitable but I would encourage you to watch the full video to hear the full strategy and how I analyze the ads
It is highly likely it is spending that month and running a 7 figure shop as well, I spent 96k just last year on my 7 figure brand. Which in the grand scheme of things is not even that much compared to the people we look up to.
@@EcomHannah yes agreed - but how much ROI did you get on the 96K? I understand it being part of the process to be "losing" money for even several months, but something about the the math aint mathin in my head, maybe future vid? thanks anyways!
@@franciscacaviedes1785net profit margins my first year were over 30% and second and 3rd year was around 20-25% I have full videos of my P & L that will help give you a visual! But the helpful info for your own business is to be analyzing the marketing cost % in comparison to top line and all other direct expenses as I show in the pie chart. Marketing cost % is the biggest variable expense you should have and it should be your goal every month to tweak the dials to lower it and be tracking it on a P and L
Is ETSY dead in 2024??
Mmm I do not think so
🍑🍑🍑🍑 Keep on Peachin
:]
ı like you
Thank you for watching!
I’m going broke spending $20 lol
I would not recommend opening a business if it is too risky for your livelihood as it takes money to make money so you have to be willing to lose / invest money you are willing to lose
So I actually made that comment before watching your whole video.
Upped my ads to $100 (which is my max) and I made 7 sales the same day. Didn’t spend the entire budget, only advertising my best listings.
Thank you for your advice 😅 sorry for the dramatic comment.
@@EcomHannah okay SO. I’m currently making out my ad budget at $1,000 per day. I ended up focusing it on my best listings and any new listings. I’m doing really well. It’s only been two weeks.
I also made sure to add videos to all of my listings and improve on the ones already doing well / make similar listings to those.
I’ve been binge watching your videos and I’m so impressed with the value you’ve provided.
@@AestheticallyJess_ awesome stuff!!!!!!
The bots in this content section 🤣
Oh no let me delete them! Please report anything you see!
I used to watch your videos and enjoyed the content and visuals. Now I only can listen to audio since your videos use excessively distracting effects. It doesn't add anything to the message, it is highly distracting and it just downgrades the production to cheap level of a TV reality show. It feels like a desperate attempt to keep the attention of the listener on the contrary does quite opposite.
Just be confident in yourself and you won't need any fireworks to amuse the crowd. Best regards and good luck!
thanks for the insight
@@EcomHannah You're welcome. You are already great the way you are.
No need to follow the herd of other hungry youtubers and compete for attention.
@@AtlantaFlamencoPro for sure!
yikes... this is painfully bad advice. You've posted how much you make on etsy and shopify and there is no way this is sustainable or good.
First thing... etsy is an algorithm that makes money, they don't favor sellers based on psychology, the favor sellers that sell. If you have good products that sell etsy will push your ad ahead.
While marketing budgets are a thing, 80% of revenue is insane... you should put ~5% of your revenue or expected revenue toward marketing.
Hmmm perhaps watch the whole video to hear the whole strategy, I do mention all these things above. 80% of revenue would be insanely high but sometimes brands do have to spend that much when they first launch or any business really. Also I am just sharing what I do and what’s worked historically for me. My 7 figure brands usually sit around a 10-15% marketing cost percentage so we beat the market average of about 20%. I think what you saw was the income from the ad, remember that’s not top line sales and you want to look at your business as a whole not “your ads generated you”. 5% is extremely low for a new business but like I say in the video something is better than nothing and you also don’t know what that 5% actually is when you launch since you do not know what top line will be. Obviously the goal would be 5% haha that would be amazing
She obviously watched 40 seconds of the video and that’s it haha watch the whole video dude
Hey Hannah, I emailed you many times but I didn't get any response from your side. I'm still waiting for your response. Please check your email