FREE Etsy Ads Masterclass: Scale with Confidence
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- Опубликовано: 13 июл 2024
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Welcome to our comprehensive training on mastering Etsy Ads! In this in-depth tutorial, we dive deep into the strategies and techniques to help you scale your Etsy business with confidence using the power of advertising.
Whether you're a beginner looking to get started with Etsy Ads or an experienced seller aiming to optimize your ad campaigns, this training is tailored to meet your needs. We cover everything from setting up your first ad campaign to advanced optimization tactics that will maximize your ROI.
Timestamps are provided for your convenience so that you can jump to the most important sections.
0:00 Introduction
3:21 Understanding the Etsy Ads
6:25 Your bid amount matters
7:41 Why are your products not getting clicks?
8:54 Budget-friendly Strategy for Etsy ads
9:57 Setting your daily budget
12:38 ProfitTree - The First Real-time Profit Tracking Solution for Etsy Sellers
19:37 Calculate Break-even ROAS for Etsy Ads
31:29 Conclusion
🌟 Please leave a LIKE ❤️ and SUBSCRIBE for more AMAZING content! 🌟
✨ Tags ✨
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#EtsyAds #Etsy #Etsy2024 #EtsyStrategy #EtsyTips #EtsySEO #GrowOnEtsy #TrendingOnEtsy #EtsyForBeginners #SellOnEtsy #EtsySeller #EtsyTips #SideHustle #MakeMoneyOnline
That ROAS data in invaluable!
glad you think so :]
You are almost at 100K subs ! So exciting!!
I’m trying!
I love your reinvest strategy! Great video. ;-)
thank you soooo much for this comment :]
Looking forward to playing with ProfitTree. Etsy doesn’t half go in swings at to what it likes on the ad front. One thing I have started to learn is you just have to ignore the lows, ride them out and look at the data over a longer term. I started to drill down on our listings we advertised to try and concentrate the budget. But I’m not sure we’ve given the others enough opportunity for the algorithms to do their thing and get that data. I’ve now gone back to adding everything bar seasonal products that have no relevance for the next two quarters. What you say about the short term/long term gain - once we’d drilled down to only 60 products with a $60 limit, we were making money with Etsy usually spending about $35 with not much drop in sales. Gone back up to just over 300 products with nearly 3x the spend and no longer in profit. But just accept we have to do it to raise awareness and gather the data we need.
Exactly upping and lowering the budget is also not great practice, people see a slow week get scared and turn it off and inhibits getting month over month data which is what you need to make decisions. Overall great value and thank you for commenting ths!
This success is so amazing! Thank you so much for helping us achieve our dreams^^
Hey, thank you so much for the love and commenting!
@@EcomHannah You're welcome! Always great info! :)
Wow Hannah! So great to see your SaaS App-Congratulations! Looking forward to your new channel SaaSQueenHannah :)
Hey thank you !! 🙏🏽 we are trying!!
I think I've watched your ads vids 100 times now!! I've had etsy stores (4 total) for going on 5 years now and have around 2K listings in our main store. I'm in the POD clothing space. My SEO is strong. And I've always run $50 a day ads. At the end of March I changed the threshhold to $1k and had a bit of a shock (like you predicted) when my ads (for about 5 weeks) started spending about as much as I was selling. This is our primary store, so I PROBABLY should have experimented with a different one. lol.
This last week, I focused on turning off a few ads that were over spending and few keywords that also over spending. And finally, four days ago, we started getting a drastic uptick in all of the stats graphs. Our spending is going down, but our sales are going up. Today we've done close to $400 in the store and spent about $59 so far in adspend. Yesterday we did $250 and the day before we did a little over $300.
I THINK we are still in the beginning of the successful ads journey...so I'm excited to see what these numbers look like next month!! :D
I think I went about it the scary way (which is why I wanted to type all of this)...and if I could go back, I would have set the cap to $1K, but ONLY on things that have sold. I plan to advertise new listings and deactivate/cull listings and keywords once a month if they have enough stats behind them.
Thank you SO much for all of your information Hannah!! And I'm LOVING ProfitTree!! (Although last months stats in their were a little scary. lol.)
WOW thank you so so much for this feedback and I think it was pretty brave to pull off the bandaid like you did!! This seriously made my day :] Keep tweaking the dials and working on getting that ad % down month over month, you are doing all the right things!
What do you mean by overspend keywords? Thanks
@@danimotherofchickens479 Can. you clarify on this one, did I say this in the video ?
Hannah! get that elevator pitch down for profit tree then reach out to Etsy and try to bundle with them... 💡 Or link up with pod companies to offer to sellers
ooo you are hired haha! That would be the dream, definitely rubbing elbows with all potential partners I can, sadly unless you got in 5 years ago etsy does not take 2 looks at your saas, we are still always trying though
@@EcomHannah you're awesome 😂 talk with GenAI to devise a game plan. Let it know your goals and what you want your next 2 years to look like. Ask it to be a project manager and devise a timeline and overview to your goals..then from what it outputs you continue the convo getting the goals to a plan 🤪
Love this content! You are the first person to make this make sense for me in a very easy to understand way - THANK YOU!! Funny side note, your pronunciation of ROAS as “row-oss” would mean pronouncing Ads like “Odds” 😜 I have only heard ROAS pronounced “row-azz” because Ads is pronounced like, well, Ads 😅 Anyway, made me giggle and re-watch that whole section many times because I was distracted by the pronunciation. Good for the YT algorithm LOL! New sub 👊🏼
haha thank you for this, it could be I have been saying it wrong for 5 years would not surprise me! I was saying chat GBT instead GPT for the last year too lol
Hey Hannah! This is amazing - you're always giving the best advice! Question: do you list a new item and immediately set that item to advertise? Or would that mess with organic SEO?
Thank you so much. I personally advertise everything right away, but the more conservative approach is to do what you’re saying.
Very nice vidéo Hannah! I would like to know if in the profit tracker, gelato will be in soon ? Thanks!😊
Hopefully soon! :-)
if i have low digital download and making organic sale but I have bundle for more high price but not so much organic sale should I advertise bundle ?
thank you
common practice for low ticket DD stores is only running ads on higher ticket items or bundles since more margin to play with but I would not overlook some of your top performing low ticket ones you should test with ads and see if it adds fuel to the fire before determining it does not work and compare to top line rev or profit NOT what the ad generated you
If I renew my ad after editing my listing, will SEO and ranking reconfigure? Thanks for your videos, they are so helpful.
yes it will over time
Hey Hannah, such an insightful video I am inspired to turn on ads! Would you recommend waiting until a listing in say 2 weeks old to turn on ads or is it best to leave it longer or switch them on straight away?
I personally turn on right away but its up to you and how aggressive you want to be :]
conservative play is to only turn ads on for ones that take off organically first
Thank you for the info! How many listings do you aim for is that relevant? I have a physical candle shop on etsy I just opened about 3 weeks ago and im also doing a digital shop for more passive. Do you do multiple shops? My main focus is on the phsyical.
If you’re brand new, I would only focus on starting one engine at a time and streamlining that whole process before moving onto another business model it’s not that you can’t do both. It’s just in the beginning. One thing requires your full attention at the start.
Amount of listings that you should aim for is based off your competitor analysis
I Would go find 3 to 5 of your top competitors pushing good sales volume that are relatively young shops and analyze what listing amount they have
Hannah your videos have been really helpful for me, as I have started Etsy ads. I have an established shop and a new round of products that have been running for 3 weeks. Etsy ads have been running on 70 items for 2-3 weeks at $3 / day with orders. It's going well! I just bumped to $25 day. I sell $4-$10 digital products. How long should I let a $25 budget run on 70 digital products to then learn about what to leave on and turn off? I am watching the ROAS, but would love any general advice. Best, Meagan
So you’re gonna want to analyze each listing individually, I would say you would want to invest at least the sale price or in your case double or triple because it’s so low ticket maybe to have gathered enough clicks to make a decision. Time is also a big variable because sometimes if the listing is young, it just needs more time for those conversions to roll in and start that snowball effect
But there’s also many other variables like how fast does it spend? Is it easily pulling out winners where you have the opportunity to put more winners in fast and turn off ones that don’t perform immediately right away. You create these thresholds for yourself as to what a performing listing means to you, maybe you’re OK with break even on the ad level or maybe you want to clear at least X percent profit compared to top line, you know what I mean
I’m advertising 25 listings at $15 per day! That’s really expensive for me at this point. Thanks for your insight!
That’s OK something is better than nothing. It’s just about making small hedges going upward over long periods of time.
@@EcomHannah would it be better to pick 10 or so until they receive views and clicks/sales, then move on to 10 others? I have 208 listings and list about 2-3 new listings each day on average. Thank you for your time and expertise!
The safest play you can do is just pick the 10 that have made organic sales first
hi! i found you today and watch a lot of videos from your channel. Firstly, thanks for all the tips they are great and help me a lot. Today i start my etsy adds because of your videos and i am very excited! But i have a concern. my ad budget is 1 dolar for now because i am a student and in my country currency 30 dolar in a month is a lot for me for now. i have 80 listings i made a few sales(70 sales) 6 months ago. i had a break because of school and now starting making new listings everyday for the last 15 days and i get no sales. do you think this break from etsy damage my etsy shop and my sales. what should i do in this situation? Again, Thank you for your videos!
Hey thank you so much for the love and support and congrats. In the big picture no just keep going and keep building off what is there, its okay to not run ads the safe play is get some organic rev first and then reinvest!
@@EcomHannah thank you so much! i do ads for 5 days now and there was no sales. But today I get 2 sales from ads. thank you for your reply and everything
Hi Hannah, I love your videos and the way you look at Etsy as a business, encouraging people to make decisions based on data and logic instead of just putting their art on Etsy and hoping for the best. Thank you so much for what you're doing! ❤ I've been on Etsy for 3 years now. I always have ads on, but just for a few dollars because every time I try to increase my ads, I see sales, add to cart, favorites, and all good things go down. Normally, after a few days, I just lower them again. After watching you, I decided to give it a try again, and again everything stops. Is it normal after you make changes to ads? Is it the algorithm? Will it get better with time? I would love the ads to work, but for now, my experience was always disappointing. I only turn on ads for my best products and products that sell organically. I also see other sellers experiencing the same and trying to have it on for a month, and everything goes normally once they turn ads off. Sorry for the long message and thanks again! 🙌❤️
Hey, thank you for the love and commenting seriously, it means a lot! It’s unlikely that turning on the ads is the correlated variable that’s causing the views to go down. It’s normal for shops to have ebbs and flows one day having a really good sales day the next day it sucks but you wanna look at a big time period, Month over month, quarter over quarter, year over year, etc. To only have them on for a few days you can’t really draw any conclusions about what happened in that time. Toggling them on and off also gives unreliable data to make any decisions since they have to re-begin optimizing every time you turn them on again, Especially if the budget is only a few dollars.
Only having listings on that takeoff organically first is a really good safe play for this but again you want to analyze in big enough time period to be able to make a decision.
What’s promising is if your shop already does really well organically then it will for sure Just put fuel under the fire if done correctly.
Hi! From my experience with Etsy, it seems that customers are primarily purchasing the listings that are advertised at any given time. In 90 percent of cases, they don’t explore the rest of my store. I’ve checked this multiple times. I typically advertise 2-3 listings at a time, and those are the ones that get purchased. Items that aren’t advertised don’t get bought. After a week or two, I advertise different listings, and then those get purchased.
The issue is that my profits are completely consumed by advertising costs. However, if I don’t advertise, my listings don’t get seen at all. I’m unsure what to do about this. Any thoughts?
I would need more info on what your doing, how much your spending, margins, etc but overall I would say the video tackles a lot of this make sure to watch :] Time is not a variable to worry about because of how the PPC method works, it is in the video :]
Hi Hannah, thank you for your work. I have a question- when should you start promoting a listing before christmas or easter for example. a month before? Thank you
I would say so a month to 2 months before
generally you would base this off your historical trends of when you see the up tick of holiday sales happening for your specific store but if it is your first year I would do yea like a mont or 2 before
@@EcomHannah thank you so much!
Thank you for watching
Does it matter what you set your Ads goal to? And does it truly change anything if you change it to one thing to another?
Historically, when your media buying you always want to optimize for more sales, so I always put increased conversions
@@EcomHannah thanks a lot!! I’ve been following you for a while, learning a lot. I wonder, do you happen to have any video on ads strategy for digital downloads specifically that I may have missed? I’ve been struggling a bit with that. Relatively new shop, I’m a star seller and products have been going out, but competition has raised so much I’ve had to lower prices a lot. Now every time I increase my ad budget I end up with higher sales but considerably lower profit margin. I’m feeling lost haha I know it’s hard to tell without seeing the specific shop but I know I’m not the only one dealing with this. My profit was a lot higher when my ad budget was lower and it just doesn’t make sense.
I had a listing which had really high view and click stats.. However sale numbers of that item has been low as the item has a large volume and I adjusted a high shipping cost for that..
For the last 3-4 days, the views & click stats of that item has decreased from 500-600 to 5-6 views/clicks..
How can that sudden decrease be possible ?
These are the ebs and flows of etsy that they will never tell you, its likely it will come back and to not stress too much, I know its hard. Try to stay away from analyzing small time periods on views and clicks like this and analyze month over month. There could be a million things etsy could have been doing with that listing we will never know but its not in your best interest to get caught up in small time frame stats like that and continue analyzing the big picture. Its also important to note that listings do have life spans and can die over time so its important to keep your engine healthy by consistently testing new listings and products month over month
I don't need Profit Tree right now because my daily profit is zero. 😂 But it sounds like a good idea and something I would want.
haha yes def more worth it ones you get the ball rolling :] but hopefully you got some ads strategy value
@@EcomHannah Etsy won't let me have a budget of more than $25 day.
Thank you for your helpful content! My Etsy listing was performing well for a month but suddenly stopped selling this week. Although I'm still getting a similar number of clicks as last month, I haven't made any sales recently, and I'm losing money every day. Should I turn off the ad for this listing to stop the loss?"
its normal for things to go up and down but 1 week is not enough data to say its gone forever you need month over month sales data, unless it is a holiday trending product where it has a defined date of dying off
thank you for watching :]
I feel like my ads are not working..idk how to find out but I seen a woman on a video that her's were not working. Is there a way to find out?
There are so many variables that could be causing this. I would need more information to know why.
New subscriber here. I just have an etsy shop ans i am selling digital products. How much should I spend a day to run etsy ads? I have 100 products. Thank you so much
totally up to you and what you are comfortable with :] the more you spend the fast you will collect the data you need, the slower less you spend the longer it will take
@@EcomHannah Thanks for the reply. I set it up for $25/day coz that's the maximum they allow me to do. Hope things go well 🙏
Hello, love from Turkey. For 3 days, views in ads have been going down. Only 50 views today. I have 16 products and I opened an ad with a max budget of 200$. However, the views that were 1800 on the first day are now 50. Could it be a problem with my store? What do you think? Your information is very valuable thank you.
Thank you so much for watching! I would try to stay away from getting caught up in analyzing from the day today. You need to look in a bigger time window month over month and see the holistic view of how your account is performing. There’s ebs and flows, high days and low days and this is normal but it’s important to look in bigger time. To pull out real data on how it’s performing.
What about if you dont have enough data on what is bringing the viewers in? Like when i click stats so many of my listings have no search term data
What are you trying to do?
@@EcomHannah make my ads worth it 😂
Hey Hannah! I love your videos. Question: Have you ever noticed that your Etsy Ads are not spent during a holiday sales event but picked up immediately after? For example, our ad spend was low for the Mother's Day shopping sale/event, but the spend picked up immediately the day after the sale ended. We still did okay without the major spend but I took significant notice.
Was it on the exact day of mothers day? usually traffic slows on the actual holiday and all the build up is before the date.
@@EcomHannah For pretty much the duration of the Mother’s Day promotion (which started in April) our ad spend was down. We still did okay because Etsy pushed one of our products for Mother’s Day. I noticed that my ads were not spending much at all. Then the Monday after Mother’s Day it picked up. I was wondering if there is ever a case where Etsy won’t prioritize ads especially when they are heavily promoting their own curated gift guides and picks. I hope that makes sense.
@@cathywilliams9075 yes it makes sense, its more likely that it was just a slow mothers day this year since the success of PPC is contingent on the amount of traffic actually hitting etsy, how indexed were you mothers day specific listings? brand new / first mothers day being live?
The biggest issue I have with ETSY ads is that I set my budget to 5 dollars a day and within 15 mins the budget is depleted. So I set it to $15 or $20 and within an hour is gone. I have resorted to adding 1 dollar every few mins to make it last longer. Somehow I am beginning to think ETSY just eats up my budget and takes it. I should mention I am not getting any sales and these products for many months sold very well. One day they stopped selling and it has been dead ever since for the past 3 weeks or so.
That’s actually a really good sign. That means that your listings are really clickable meaning you optimized them really well if you’re actually earning the click. Etsy doesn’t waste your budget. It’s called pay per click so you had to actually earn the click in order to get it in the first place.
If you sell a lot of low ticket items, this is very common, but you’re safe play here is only put on ads for ones that organically do really well. Also, five dollars of spend is really virtually nothing because that could only yield you a handful of clicks and you really need hundreds of clicks to be able to make a decision.
What’s more concerning is if someone has their budget set and it does not spend it all, that’s usually a result of a product problem but in your case, you just really have to be strict on dictating where that money is going so you only want the money to go to listings that yield you a good return, but you’re probably gonna need to spend more than five dollars on a listing to make that decision depending on your sale price
@@EcomHannah Thank you so much for the reply, my strategy today is to figure this out according to your video. So I have set a $20 budget to start and see which ads are getting clicked. I only have 127 items and yes they are low ticket items with an average of $15 net profit x item.
@@EcomHannah hi, I want to ask you that, can I use same wifi and same laptop for my second shop, my first shop is closed by etsy last month. Thats the concern I am facing now. It will be a great help for me if you assist me.
Hello Hannah - I hope you are well today. I have my products maxed out on Etsy Ads & have done so for a while now. The thing that really annoys me is that when I go to the detailed stats of of my listings it is showing as many as 2150 searches words on one single product that led people to click on my advert - mixed amongst these search words are many that have absolutely nothing to do with my product so these are costing me click money for nothing. I understand that you can go through the list & turn off the words / phrases that are irrelevant right but the time that it takes to go through these 2150 words / phrases on one listing out of the 600 listings that I advertise makes it non sensical, I just dont have the time. Do you have any advice on how to get rid of the bad wood from the good wood within the Etsy Ads detailed stats? Best wishes Dave in the UK
Hey, thanks so much for the thoughtful comment! Sadly, no but you’re really only turning off anomaly words like words that clearly do not describe what you’re selling. I’m not sure what niche your in but for instance, if you’re selling pillows that are 18 inches and you got a click for 16 inch pillows, obviously that’s an anomaly cause you don’t sell that.
Out of all your listings that your advertising you really wanna focus on the top 10% since those are the ones spending the most of your money and it’s likely that you’ll turn off a lot of listings completely. That are not profitable after ads.
@@EcomHannah - thankyou Hannah for your sound advice, greatly appreciated.
LOVE THIS no hate but how much time are you saving crunching your numbers with this now?🎉
A lot of time :) thanks for the love ❤️
I have a question - I have 500 listings, how do I decide which I should promote?
The conservative play is to only put ad money behind the ones that have made sales
personally I'm just waiting to get 30 perfect listings and get 10 sells atleast than launch ads forever
Hey, that works!
In the shopper stats section it shows how many cities your listing has reached. Do you know the contributing factor to increase those stats?
Increased budget, super competitive listing earning majority clicks over comp!
@EcomHannah oh ok. Then higher budget means they'll also push your listing further
@@Bebevegetto yes because you are saying you are willing to outbid your comp
@@Bebevegetto EVEN if it does not spend the daily budget still important to have it higher
@EcomHannah that totally make sense. I noticed when I lowered my budget, the visibility decreased as well
30 minutes video :OOO
Hahah full training, lol
Is the cost of ads per item or for everything in the store?
At what point are you looking at this?
@EcomHannah I believe you've already answered my question., as I continued watching.
I signed up at $5/day for promoting 15 of my digital download art prints.
Thank you!
Oh awesome thank you!!!!!🙏🏽
How do I signed up for profit tree?
Please check the description for sign up link.
profittree.io/ :]
Have you made a course yet 😂❤
nooo not yet haha need more than 24 hours in a day !! haha
I have run an advertisement and every day 3-5 customers add ads but till now not a single order has come, what should I do, it has been 15 days, what should I do?
that is still not a lot of time especially if you budget is low what is your shop name? ill look
@@EcomHannah shop name is shivanjaliplusgems please check and tell me 🙏🙏
Shivanjaliplusgems please check and tell me
I'm only skeptical about ads because I fear once I use that route then Etsy might "throttle" my organic sales to keep me spending money for ads. I'm not saying that's what happens but i think it's a possibility. Does anyone have experience with turning off ads? How did your listings behave after it?
In my experience, it contributes to the organic as well so you will see the expansion on both ends since you’re getting ranked organically as well the more sales and reviews you get. This has been my experience with my brands and my clients brands.
How do you make low ticket items profitable?
Thanks in advance.
you need to compare to top line, its likely that only a small % are actually profitable with ads on but do not over look pulling out the marketing cost % compared to top line, your roas will always look bad on low ticket but thats why its important to see how they are doing with organic as well
also focus on new product opportunities that are higher ticket
@@EcomHannah thank you so much for responding and so quickly. I have a winning product that is not profitable yet but makes all the sales (about 90%). Does this mean I should keep ads on it focusing on the organic traffic it is building? How long should I do that for?
When I lower the price sales increase but there’s even less profit and when I increase the price sales slow down. Open to your ideas on a sweet spot with this too.
Ps I love your videos, so detailed and helpful!
Do you have any more information on working out the topline?
@@ReadyForDreams What is the price and how much has that one spent so far ? Thank you for watching :]
@@ReadyForDreams Top line is how much total rev it did for the time period, find it in your stats
What Etsy ads goal do you use?
I always choose more sales
I think my problem is not having a solid etsy strategy
It’s not one size fits all you know it’s very much on what you are selling
Theres one thing i dont hear people talk about much and i guess thats because most of you are American but those of outsixe of the US, for example in the EU, have to pay VAT on every dollar put on adspend. So for example I live in Poland where the VAT is 23%, so if I spend $100 on ads, I pay $23 in VAT as well. It makes it hard to be worth it for us. I've spent more money than I'm willing to admit on ads and because of the added VAT, it ended up with me basically breaking even or, in the beginning, losing money
I am just now starting to understand this and I like that you brought this up, so your saying you have to pay VAT on marketing NOT just on the sale amount?
@@EcomHannah i pay VAT on all Etsy service fees and not on the sale. So for example, let's round the Etsy fees to 10% of each sale. Let's say i have a sale for $100. I pay $10 to Etsy in fees, then I pay an additional $2.30 in VAT (23% of my Etsy fees).
Now if I spend $100 on Etsy ads, this counts as a service provided to me by Etsy. Therefore I pay 23% VAT on this as well, so an additional $23. Does that make sense?
wow that is so crazy thank you for sharing this, what is the reasoning for charging VAT on fees instead of your sale price? do you know why they do this?
@@EcomHannah honestly it's so complicated i don't even fully understand. But my understanding is that my customers that are in Europe will pay the VAT respective to their country (23% in Poland, I think 20% in UK, etc, and Quebec has 15% GST + QST charges... Various states have different tax rules also). I only pay VAT on things I purchase myself, so for example the Etsy fees & ads. Printify doesn't charge it fortunately, so I don't worry about it. From my understanding, the only reason i pay VAT on Etsy fees is because of my IP address
mmm super interesting thank you so much for takin the time to respond
I increased my ads spend from 25 a day to 40 and overnight my views drastically tanked. I mean drastically to like when I first started. What happened.
this is normal try not to get to scared, it will need 2-3 weeks to optimize
Plz 😭 reply
there are so many variables that could be causing this I need your shop name and age and ad spend amount
@@EcomHannah my shop name is shivanjaliplusgems , age 1 year approx , ad spend ammount 5$ par day , please check and tell me 🙏🙏
My shop name is shivanjaliplusgems please check and tell me 🙏 0:38
OR no one should seeing your ad bc there is too much competition to get to the first pages
I am not sure what point you are trying to make here
That there is way to much competition in pod, people making too many listings and then doing the same research and using the same keywords it can be too hard to be seen at all
Will you marry me🎉
haha I do