Wonderful video! I have had my shop opened for almost 10 months selling digital products priced at less than $9 each. My max ad budget is $100 a day that Etsy has set for me. I watched a few of your videos today, implemented your advice and turned my ads back on my most optimized listings. I have 425 active listings and I am advertising 197 of those listings. I went through $100 in just a few hours, yikes! I was not expecting that - and only got 1 sale and 2 organic sales for the day. I know you said to not get emotional about it but wowzers, I don't know how I can spend $100 a day with like no sales.
The safe play especially if they’re low ticket is just turn on like the 10% that are actually already doing really good organically. This is a much safer play, but congrats on biting the bullet and taking the risk. It’s definitely better in the long-term to do this rip the Band-Aid off way faster.
Hi there! Hope you still see this message. I have ran into the same problem before, the best thing to do is choose a small amount of your absolute best and most optimized listing that are already selling well organically. Like between 1 to 10 listings based on the size of your shop. My shop has over 200 listings and I am only promoting 2. These 2 listings that I’m promoting are my most optimized and best selling organic listings. I have noticed a huge surge in sales on these specific listings while minimizing the amount of wastage money spend on all the other listings. Try this out it has changed everything for Hi there! Hope you still see this message. I have ran into the same problem before, the best thing to do is choose a small amount of your absolute best and most optimized listing that are already selling well organically. Like between 1 to 10 listings based on the size of your shop. My shop has over 200 listings and I am only promoting 2. These 2 listings that I’m promoting are my most optimized and best selling organic listings. I have noticed a huge surge in sales on these specific listings while minimizing the amount of wastage money spend on all the other listings. Try this out it has changed everything for me!
Maybe I'm not understanding something but what do folks like me do who cannot afford $1,000 a day yet do? I am definitely not even making a profit some months. Some months I just pay my Etsy fees out of pocket. I don't have a math brain so numbers like these hurt my head! Lol
You won’t spend $1000 a day, on 250 listings the max I ever spent was $160 a day with $1000 allowance, needless to say that $160 never came out of my pocket, but was covered by sales that day….
mmm I sell handmade goods but I am sharing ideas that you could sell, sorry that was your experience, you definitely were missing something if it was a year of strong effort, I can look at your shop if you would like! @@beverlytheartist425
@@beverlytheartist425this is a little hate based. Tons of people make very good money on Etsy. While spending a lot on ads. I have 3 stores that do $200k a year in sales and lots of that is ad sent.
Hi Hannah, thanks for all your videos on this. :) Question - what to do if a low margin item is taking most of your ad spend? Or even just if mostly one or two items are taking up all of your ad spend in general? I wish we could itemize how much spend goes to each listing lol
Hi Hannah! I love your videos and the value they provide. I come from a corporate background but not a marketing one so I am still getting used to the lingo you speak but I really want to learn so I can apply it better in my next shop. I was fortunate enough to be successful enough in my current Etsy endeavor that I replaced my previous 6 figure salary working part time but I am just not satisfied with the customer that I have targeted nor my current ability to scale (I am in hand made). My husband and i would like to open a 2nd shop focusing on a completely different customer and want to scale it to the multiple 6 figures. Do you still offer any 1:1 coaching? I am scared of Etsy ads as I have not figured out how to hone them in my current shop and have been lucky enough not to need them but I know in my next endeavor they will be a key component for scaling. I have started your Etsy ads training but am looking for. more hands on experience with an expert and I know you understand the value of a good mentor - if you arent offering this can you point me in the direction of someone you trust or good resources for semi beginners learning a whole new skill set? Thanks so much for being you!!!
I am so excited to hear about your success! You seem to be moving in the right direction in a short amount of time so that is awesome! I do offer 1-1 coaching I do not really promote it but here is my calendar link. They run 1-3 hours and we really do not stop until you feel you got everything you need. bosscom.kartra.com/page/LwJ130
Flat out in all honesty, I was recently informed that I had my first sale from offsite ads. Wow! I thought! That was until they added a 15% fee plus everything else they charge, the sale wound up being a financial loss. Now, mind you I listed the item and hours later I had a sale from offsite advertising. So, am I supposed to believe that from the millions of sellers and the millions of items that my 1 item specifically sold? I call BS! Not possible.
A 15% cost per acquisition is extreme low in terms of marketing for ecom I would suggest researching your other options out there and you will definitely understand why
I would just say it’s all relative, right, have you ever tried to drive your own traffic outside Etsy? OF course free organic traffic is as good as it gets but 99% of the time when people get upset about Etsy being expensive it is because they never ventured elsewhere or tried to media buy themselves with Facebook ads, google shopping campaigns, tik tok, influencers etc
Sadly spending money on marketing for your business is a part of the e-commerce game and it’s only gonna continue to get more expensive as more people enter the game. You know what I mean. :/
Love this! Thank you for explaining how to find out your ROAS break even number! I just have a quick question, when would you consider turning back on ads for a dead listing? Would you leave it off until it makes an organic sale?
Define a dead listing what does that mean to you? If it makes organic sales and not profitable with ads on do not deactivate the listing just do not put ad money behind it
Hello Hannah thank you for all of your effort and content! May you help me with one thing - Do you have any advice for jumping from a couple of hundreds on ads to 1k. Won't it jump too hastily and flood the algorithm making it go into a learning phase? Have you experienced a slowing at all with any of your shops when you jumped it up to 1k? Huge Blessings
I greatly appreciate your content. However, I suggest including Etsy fees as part of the marketing costs to present a more accurate depiction of the marketing expenses in relation to revenue. Overlooking these substantial fees results in an unrealistic portrayal of the financials. In your scenario, the advertising costs amount to slightly more than 30% of the revenue, which is generally considered reasonable. Please consider this not as a critique but as a friendly suggestion 😁
Selling fees and merchant fees are included when you calculate your net profit percentage before marketing If you’re talking about calculating what you’re accurate breakeven Roas are. :) but if you mean, selling fees and merchant cost under marketing for your profit and loss statement, it does make sense for selling fee, but not for merchant fee, as those are standard fees that have nothing to do with marketing
Hey! I’ve been on Etsy for about 6 months, Last month I did just over $14,000 Canadian and I’m working to double it this month. I was just curious what your opinion is on running flash sales where you may have quite a small profit margin while offering a large discount (35-40%) to boost your listings in the algorithm. I’ve done regular sales of 25% but I’ve been monitoring some top listings in my niche and I see them do massive discounts a couple times a week. Do you have any experience with it? Thanks! Love your videos by the way. ☺️
For me personally it worked really well in the beginning and I did it for like a year but then I stopped doing it and we really didn’t see a difference I would say, test it out with some of your best sellers and see after a month what happens but you really need a couple of weeks of sales data to make a decision of whether or not working
Hi Hannah! You’re videos are extremely helpful! I have an Etsy shop that I opened at the end of October. I am at 114 sales not sure if that’s good or not but I’m very thankful. I currently run $5 ad budget that I started in order to build a foundation for my shop. Last month, I increased it to $10 and I kept it that way for a week or two. It felt like I was going backwards. Sales seemed to stop. I know I should not have stopped it so abruptly but I was like, “you are going to go broke”. 😢 Do you know what may cause this? I went back to $5 and things have been back to normal. Another thing I wanted to ask, at what point would you advise opening a Shopify account? I have been considering it but then I know how expensive marketing it yourself is. Would you advise to focus on Etsy and build your business keeping a game plan in mind for the future to expand? I feel like maybe I should utilize that money into more Ad spend or something. I am very new to this stuff so it’s overwhelming but one reason that I love Etsy so much. I’ve learned tons just by watching how they market for us. ❤
Thank you so much for watching and reaching out. It’s likely that the decline in sales was not because of the increase in budget, sales go up and down overtime. If you’re less than 100 sales it’s hard to make big conclusions when there’s not that much data going through. When you increase your budget, it allows more money to go to other listings which could cause this but you need that to happen in order to test more items.
If money is already tight, I would not suggest Shopify unless you make viral TikTok or Instagram reels it’s way more expensive to run ads there the best time and money spent is inside at Etsy like you mentioned :)
@@EcomHannah thank you so much! One more question, if you see this, do you advise against putting your logo or watermark on your listing photos due to offsite ads?
Hi I just setup my Etsy jewellery store in the uk it has around 110 items in store and been live for around 3 weeks. I have been watching loads of videos and there is mixed reviews on running ads. Some ppl say ring after 30-50 sales in first 4-6 months then run ads. What is your opinion?
Hey! Congrats on setting up your Etsy jewelry store and getting 110 items listed in just 3 weeks-that’s an awesome start! When it comes to running ads, opinions can definitely vary. Some people recommend waiting until you've built up 30-50 sales in the first few months, but this isn't a hard rule. Here's my take: Start Small with Ads: Since you're in the early stages, it might be worth running a small ad campaign to test the waters. Ads can help you get your products in front of more eyes, especially if your store is new and you don't have much traffic yet. But I recommend starting with a low budget-even $1-2 a day can help you get some data without burning through your cash. You can use this time to see which listings are getting clicks and optimize your listings accordingly. Wait for Organic Traffic First: Some sellers prefer to wait until they have a few organic sales before running ads. The idea is to let Etsy's algorithm figure out which of your listings convert well before investing in ads. This approach gives you the advantage of learning what products sell best organically. Ultimately its not one size fits all the overall goal is to eventually get to your max budget of 1k yielding more profit
Hi Hannah! Thanks for another valuable video. 🙂 What do you recommend for low ticket digital products (min 8$ max 30$)? I have invested in Ads for 6 months and some products are doing very well in terms of sales, they’re bestsellers in their category but at this point I don’t know how to make it profitable from now on. 🤷🏻♀️
@@EcomHannah Until now I have been running Ads even losing money in order to have sales and reviews. Having such cheap products, I don't know how to make the leap so that Ads give me profits. My shop’s conversion rate is okay (1,5%) but ROAS is 👎🏻.
@@TeresaAlb-f7o I'm kinda in the same boat as you with low ticket digital products. For about 3-4 months I was consistently profitable with an ad budget of $10 per day. As soon as I increased my ad budget to the higher end, Etsy goes crazy and casts a wider net when it comes to the keyword searches. As a result it tanks my profitability.
Are you talking possible profit when you keep saying profit? Because those just starting out basically have no profit yet. Which is why I think most people get scared of dishing out for ads.
Hi! Thank you for your informative videos. I have a Shopify store and relaunched my Etsy store recently. I believe I heard in one of your videos you do store audits? I would love some feedback on my listings and any help with optimizing them 🙏
Thank you for your info, I have a question I need to travel for 10days if I turn off my ads and put my shop in vacation mode my sales will suffer what is the best way to do this.if there is any
I would love an indepth video of split testing with Etsy ads...Also, I noticed Etsy was only shows a few listings a lot and the rest are viewed 1 to 20 times
@@EcomHannah I did watch them I think it's just that I haven't let ads run long enough to do the analysis that you talked about in this video I just started running them about a week and a half ago so I'm hopeful in a few weeks I'll have some better data to kind of look and see what's in front of people's eyes but isn't getting clicked on or is in getting sales after being
low ad budget may need a few months of them turned on before you can draw real conclusions, also if you are a brand new shop with not to many reviews you need to give more time for those to roll in aswell as your Conversion rate will increase as you have more social proof @@robynlatorre7044
@@EcomHannah that makes sense...... I created a general store so I have a lot of different things and nothing really except two items have sold more than once and both of those were holiday, I started mid-october, and I've had 30 sales with eight being in the last week... I watched your video on follow-ups, and I have done that every time with a call to action of following my shop because I send my followers deeper discounts in order to get the algorithm to like me better 😂
Ok... Ads. Aren't you paying for the ads to *get views*? And the clicks are up to your design--whether it grabs the shopper or not? So if you're paying for ads, but getting no views (assuming you have appropriate SEO), why pay for ads?
Luckily that’s not how it works on Etsy it’s called PPC it’s not like other platforms where it’s pay for impressions a.k.a. pay for views so it’s a much more fair game on Etsy
selling is the 6.5% etsy fee they charge you for the selling on the platform and merchant is the fee you pay to process credit cards that is unavoidable
@@EcomHannah Thank you for the useful, quality content! Having worked for myself for many years, I just opened my very first Etsy store... There's so much to learn between "going all-in" and "running a successful online business." Trying to streamline/systematize everything as best/as fast I can at this point. Your tips and experience are much appreciated. Cheers!
As someone who is within their first couple of months having a shop, and not really getting any sales…is there and videos or tips that you would recommend that could help start to scale my shop?
Hi there! I'm an Etsy specialist with tips and strategies that can help you improve your shop and sales. I'm not selling anything, just offering my help. Let me know if you're interested. No pressure!
Hi there! I'm an Etsy specialist with tips and strategies that can help you improve your shop and sales. I'm not selling anything, just offering my help. Let me know if you're interested. No pressure!
My big question is how do you pay taxes to the state, do you open a company to sell on etsy ? .. because to sell in my country you have to declare your wins, expenses, etc. , To open company
For instance, in the state of Florida, I don’t have to collect and readmit sales tax since Etsy does it on my behalf, but I do have business taxes at the end of the year for my business
Great🎉 is said ROAS based on that one isolated SKU or the total AOV said SKU was a part of? The former could lead to getting incomplete data since ROAS should be about the whole cart purchased not one SKU alone. Do you agree? 😅 Also, not your fault, you just made me think about this 😊
oh wait I misread that, the ROAS they give you though is on the whole cart purchase I do not think they give you the return on just the SKU or listing itself so I am not sure how we could get that data :/ but you are right
@@EcomHannah that's what I believe the dashboard is giving you, which is way less roas leading to wrong calculations altogether. Again, not your fault but feel free to extend the theory to your Etsy peers :) Does your customer typically checkout with single orders mostly? If yes then in that particular scenario I guess it's somewhat true.
mmm no they buy more than one I would say but even with them lumping in total order value it still is good data as collectively you see the performance of the data sample of people who are clicking and buying
@@EcomHannah we just need to know which ROAS is with a small test but you have more data than me. I only run fb ads to etsy for now haha.Can you isolate a single day of data, take one of the products that ship with other items in one order and see which ROAS is showing up? just a wild shot haha
Hi! What is a good ratio of number of promoted listings to overall budget. Ie if my budget is $15/day that will be more diluted the more listings I’m running ads on, so how many listings would you promote at a time based on the total budget (eg I currently have 2 listings at $8/day budget). Thanks so much!!
$8 is not much in the grand scheme of things but still better than nothing!! It’s hard to advise I would need much more info about your shop and what you have going on
@@EcomHannah What would you like to know? I had only specific items in the ads, and the the items I had in the ads were not being purchased and as much as the item not on the ads, and Etsy charges me for ads even when it's not something I'm advertising. I don't understand it at all.
It’s not possible for them to charge you for listings that are not turned on for ads, since it’s ppc which means pay per click. What is possible is them clicking on a your ad and purchasing something else in your store and then attributing the sale to that click and so that’s why you may see a different product with a sale that was generated from an ad
I would need to know your niche, the price point, how many listings your running, 3-5 competitors, daily spend, how long you have been spending etc this is why I would recommend checking out my full ads playlist because you may be missing a lot of key information and that’s why you’re not understanding. All my trainings are free :-)
There is a lot that goes into running ads so I would not recommend spending any money or investing Any money in marketing unless you understand what you’re doing
My listings are ranking high, im getting a ton of clicks, favorites, and store favorites, but my conversion is terrible (1.2%). Are my prices to high? MY ROAS is also bad, im loosing money on all but maybe a couple listings. Im getting a ton of impressions. So how do I increase my ROAS?
why is 1.2 conversion rate bad, who told you that? conversion rate and the optimization of it is only you against you. You are optimizing against your last months metrics not someone else's cause every niche is different.
@@EcomHannah I sell digital art, so I have no costs or shipping, I just have the etsy fees, so thats around 9%, so my Break Even ROAS would be 1.11. and most of my listing are below 1 ROAS
Nope, I would suggest watching the whole video, your missing the major key to ads, its not compared to what the "ad generated you" its compared to top line sales since paid traffic contributes to your organic SEO.
Wonderful video! I have had my shop opened for almost 10 months selling digital products priced at less than $9 each. My max ad budget is $100 a day that Etsy has set for me. I watched a few of your videos today, implemented your advice and turned my ads back on my most optimized listings. I have 425 active listings and I am advertising 197 of those listings. I went through $100 in just a few hours, yikes! I was not expecting that - and only got 1 sale and 2 organic sales for the day. I know you said to not get emotional about it but wowzers, I don't know how I can spend $100 a day with like no sales.
The safe play especially if they’re low ticket is just turn on like the 10% that are actually already doing really good organically. This is a much safer play, but congrats on biting the bullet and taking the risk. It’s definitely better in the long-term to do this rip the Band-Aid off way faster.
Also, it might be that you are only able to keep ads on for higher ticket, digital downloads if the nature of your store is low ticket
Hi there! Hope you still see this message. I have ran into the same problem before, the best thing to do is choose a small amount of your absolute best and most optimized listing that are already selling well organically. Like between 1 to 10 listings based on the size of your shop. My shop has over 200 listings and I am only promoting 2. These 2 listings that I’m promoting are my most optimized and best selling organic listings. I have noticed a huge surge in sales on these specific listings while minimizing the amount of wastage money spend on all the other listings. Try this out it has changed everything for Hi there! Hope you still see this message. I have ran into the same problem before, the best thing to do is choose a small amount of your absolute best and most optimized listing that are already selling well organically. Like between 1 to 10 listings based on the size of your shop. My shop has over 200 listings and I am only promoting 2. These 2 listings that I’m promoting are my most optimized and best selling organic listings. I have noticed a huge surge in sales on these specific listings while minimizing the amount of wastage money spend on all the other listings. Try this out it has changed everything for me!
Maybe I'm not understanding something but what do folks like me do who cannot afford $1,000 a day yet do? I am definitely not even making a profit some months. Some months I just pay my Etsy fees out of pocket. I don't have a math brain so numbers like these hurt my head! Lol
Yes watch my full training’s setting to 1k does not mean you spend 1k
You won’t spend $1000 a day, on 250 listings the max I ever spent was $160 a day with $1000 allowance, needless to say that $160 never came out of my pocket, but was covered by sales that day….
awesome value
mmm I sell handmade goods but I am sharing ideas that you could sell, sorry that was your experience, you definitely were missing something if it was a year of strong effort, I can look at your shop if you would like! @@beverlytheartist425
@@beverlytheartist425this is a little hate based. Tons of people make very good money on Etsy. While spending a lot on ads. I have 3 stores that do $200k a year in sales and lots of that is ad sent.
Thank you so much for replying all the comments for everyone ! I am looking forward to purchase your 1;1 next week sometime.
Awesome hope to meet you soon :)
I don't know if you realize yet what a genius you are. I hope so. Not to be cocky, not to be arrogant, but just realize it. And internalize it.
Thank you for the kind words! I really appreciate your encouragement.
I love your content! Could you do a video on a non-Etsy video like Shopify or Google ads? I’m really curious about your opinion 😊
Yes I can:) we run google ads to Shopify
Hi Hannah, thanks for all your videos on this. :) Question - what to do if a low margin item is taking most of your ad spend? Or even just if mostly one or two items are taking up all of your ad spend in general? I wish we could itemize how much spend goes to each listing lol
Low margin is definitely require a different strategy. I have trainings on that in my channel.
Loving these videos, quick question. How many listings would you recommend, to start off with?
It really depends on your competitor analysis, find 3-5 of your top competition and set KPIs based on your niche :]
Hi Hannah! I love your videos and the value they provide. I come from a corporate background but not a marketing one so I am still getting used to the lingo you speak but I really want to learn so I can apply it better in my next shop. I was fortunate enough to be successful enough in my current Etsy endeavor that I replaced my previous 6 figure salary working part time but I am just not satisfied with the customer that I have targeted nor my current ability to scale (I am in hand made). My husband and i would like to open a 2nd shop focusing on a completely different customer and want to scale it to the multiple 6 figures. Do you still offer any 1:1 coaching? I am scared of Etsy ads as I have not figured out how to hone them in my current shop and have been lucky enough not to need them but I know in my next endeavor they will be a key component for scaling. I have started your Etsy ads training but am looking for. more hands on experience with an expert and I know you understand the value of a good mentor - if you arent offering this can you point me in the direction of someone you trust or good resources for semi beginners learning a whole new skill set? Thanks so much for being you!!!
I am so excited to hear about your success! You seem to be moving in the right direction in a short amount of time so that is awesome! I do offer 1-1 coaching I do not really promote it but here is my calendar link. They run 1-3 hours and we really do not stop until you feel you got everything you need. bosscom.kartra.com/page/LwJ130
Thanks for all the useful info, Etsy Manon Matthews!
Thank you for watching!
Thank you for tuning in
Flat out in all honesty, I was recently informed that I had my first sale from offsite ads. Wow! I thought! That was until they added a 15% fee plus everything else they charge, the sale wound up being a financial loss. Now, mind you I listed the item and hours later I had a sale from offsite advertising. So, am I supposed to believe that from the millions of sellers and the millions of items that my 1 item specifically sold? I call BS! Not possible.
A 15% cost per acquisition is extreme low in terms of marketing for ecom I would suggest researching your other options out there and you will definitely understand why
@@EcomHannah With all due respect, I have been a subscriber of yours for a bit. 21% overall on every sale cut from Etsy is a deal?
I would just say it’s all relative, right, have you ever tried to drive your own traffic outside Etsy? OF course free organic traffic is as good as it gets but 99% of the time when people get upset about Etsy being expensive it is because they never ventured elsewhere or tried to media buy themselves with Facebook ads, google shopping campaigns, tik tok, influencers etc
Sadly spending money on marketing for your business is a part of the e-commerce game and it’s only gonna continue to get more expensive as more people enter the game. You know what I mean. :/
You really are replied to the comments, impressive :)
I try to!
Love this! Thank you for explaining how to find out your ROAS break even number! I just have a quick question, when would you consider turning back on ads for a dead listing? Would you leave it off until it makes an organic sale?
Define a dead listing what does that mean to you? If it makes organic sales and not profitable with ads on do not deactivate the listing just do not put ad money behind it
what would you recommend for the "shop goal" when running etsy ads. Do you choose "take my sales up a notch or drive orders short term?"
I always have for more sales
Hello Hannah thank you for all of your effort and content! May you help me with one thing - Do you have any advice for jumping from a couple of hundreds on ads to 1k. Won't it jump too hastily and flood the algorithm making it go into a learning phase? Have you experienced a slowing at all with any of your shops when you jumped it up to 1k? Huge Blessings
I greatly appreciate your content. However, I suggest including Etsy fees as part of the marketing costs to present a more accurate depiction of the marketing expenses in relation to revenue. Overlooking these substantial fees results in an unrealistic portrayal of the financials. In your scenario, the advertising costs amount to slightly more than 30% of the revenue, which is generally considered reasonable. Please consider this not as a critique but as a friendly suggestion 😁
Selling fees and merchant fees are included when you calculate your net profit percentage before marketing If you’re talking about calculating what you’re accurate breakeven Roas are. :) but if you mean, selling fees and merchant cost under marketing for your profit and loss statement, it does make sense for selling fee, but not for merchant fee, as those are standard fees that have nothing to do with marketing
Hey! I’ve been on Etsy for about 6 months, Last month I did just over $14,000 Canadian and I’m working to double it this month. I was just curious what your opinion is on running flash sales where you may have quite a small profit margin while offering a large discount (35-40%) to boost your listings in the algorithm. I’ve done regular sales of 25% but I’ve been monitoring some top listings in my niche and I see them do massive discounts a couple times a week. Do you have any experience with it? Thanks! Love your videos by the way. ☺️
For me personally it worked really well in the beginning and I did it for like a year but then I stopped doing it and we really didn’t see a difference I would say, test it out with some of your best sellers and see after a month what happens but you really need a couple of weeks of sales data to make a decision of whether or not working
@@EcomHannah Okay, great. Thank you so much for taking the time to reply.
@@samanthabriden6310 no worries thank you for watching!
Hi Hannah! You’re videos are extremely helpful! I have an Etsy shop that I opened at the end of October. I am at 114 sales not sure if that’s good or not but I’m very thankful. I currently run $5 ad budget that I started in order to build a foundation for my shop. Last month, I increased it to $10 and I kept it that way for a week or two. It felt like I was going backwards. Sales seemed to stop. I know I should not have stopped it so abruptly but I was like, “you are going to go broke”. 😢 Do you know what may cause this? I went back to $5 and things have been back to normal. Another thing I wanted to ask, at what point would you advise opening a Shopify account? I have been considering it but then I know how expensive marketing it yourself is. Would you advise to focus on Etsy and build your business keeping a game plan in mind for the future to expand? I feel like maybe I should utilize that money into more Ad spend or something. I am very new to this stuff so it’s overwhelming but one reason that I love Etsy so much. I’ve learned tons just by watching how they market for us. ❤
Thank you so much for watching and reaching out. It’s likely that the decline in sales was not because of the increase in budget, sales go up and down overtime. If you’re less than 100 sales it’s hard to make big conclusions when there’s not that much data going through. When you increase your budget, it allows more money to go to other listings which could cause this but you need that to happen in order to test more items.
If money is already tight, I would not suggest Shopify unless you make viral TikTok or Instagram reels it’s way more expensive to run ads there the best time and money spent is inside at Etsy like you mentioned :)
@@EcomHannah thank you so much! One more question, if you see this, do you advise against putting your logo or watermark on your listing photos due to offsite ads?
Do we turn on ad to all the listing or we need to select what we think is best optimized listings!!
It is up to you I start off by running all but if you are on a budget you can select only the ones that take off organically first
Hi I just setup my Etsy jewellery store in the uk it has around 110 items in store and been live for around 3 weeks. I have been watching loads of videos and there is mixed reviews on running ads. Some ppl say ring after 30-50 sales in first 4-6 months then run ads. What is your opinion?
Hey! Congrats on setting up your Etsy jewelry store and getting 110 items listed in just 3 weeks-that’s an awesome start!
When it comes to running ads, opinions can definitely vary. Some people recommend waiting until you've built up 30-50 sales in the first few months, but this isn't a hard rule. Here's my take:
Start Small with Ads: Since you're in the early stages, it might be worth running a small ad campaign to test the waters. Ads can help you get your products in front of more eyes, especially if your store is new and you don't have much traffic yet. But I recommend starting with a low budget-even $1-2 a day can help you get some data without burning through your cash. You can use this time to see which listings are getting clicks and optimize your listings accordingly.
Wait for Organic Traffic First: Some sellers prefer to wait until they have a few organic sales before running ads. The idea is to let Etsy's algorithm figure out which of your listings convert well before investing in ads. This approach gives you the advantage of learning what products sell best organically.
Ultimately its not one size fits all the overall goal is to eventually get to your max budget of 1k yielding more profit
Thank you. New follower. 👍
Thanks for the sub!
Thank you! God bless!
Thank you you too!
Great info. What's your Etsy store name?
thank you for watching!! I still run my brand so I protect it by not sharing IP or other shops IP
Hi Hannah! Thanks for another valuable video. 🙂
What do you recommend for low ticket digital products (min 8$ max 30$)?
I have invested in Ads for 6 months and some products are doing very well in terms of sales, they’re bestsellers in their category but at this point I don’t know how to make it profitable from now on. 🤷🏻♀️
The real question is is, how are you determining if they are profitable or not?
@@EcomHannah Until now I have been running Ads even losing money in order to have sales and reviews. Having such cheap products, I don't know how to make the leap so that Ads give me profits.
My shop’s conversion rate is okay (1,5%) but ROAS is 👎🏻.
@@TeresaAlb-f7o I'm kinda in the same boat as you with low ticket digital products. For about 3-4 months I was consistently profitable with an ad budget of $10 per day. As soon as I increased my ad budget to the higher end, Etsy goes crazy and casts a wider net when it comes to the keyword searches. As a result it tanks my profitability.
I need more info on what you’re defining as profitable or not many people calculate this wrong
Are you comparing to top line sales or what the ad generated you? This is 2 completely different ways to analyze your ads
If the listing is dead, do I delete, deactivate or just leave as is. I have around 800 listings but only 200-300 sell well.
This is a normal occurrence, and I would qualify a dead listing if it’s been active for say 4-6 months with no sales
And I would consider deactivating those, so you have a higher ratio of active listings that sell regularly versus don’t
For me it’s always not working whenever use
There are many variables that could be causing this
Are you talking possible profit when you keep saying profit? Because those just starting out basically have no profit yet. Which is why I think most people get scared of dishing out for ads.
Yes actual take home profit, I cover what to do if money is tight and there are no funds to invest
Hi! Thank you for your informative videos. I have a Shopify store and relaunched my Etsy store recently. I believe I heard in one of your videos you do store audits? I would love some feedback on my listings and any help with optimizing them 🙏
I do offer store audit on request! you can book here :] bosscom.kartra.com/page/LwJ130 I
ok thank you....If I booked a session would it include an audit for the shopify store and etsy shop? @@EcomHannah
Thank you for your info, I have a question I need to travel for 10days if I turn off my ads and put my shop in vacation mode my sales will suffer what is the best way to do this.if there is any
I would not do vacation mode but change your processing time for 10 days and send a message to each sale to ensure they are aware
I would love an indepth video of split testing with Etsy ads...Also, I noticed Etsy was only shows a few listings a lot and the rest are viewed 1 to 20 times
There are many variables that could be causing this, I have full in depth etsy ads playlist that will cover every question you could think of :]
@@EcomHannah I did watch them I think it's just that I haven't let ads run long enough to do the analysis that you talked about in this video I just started running them about a week and a half ago so I'm hopeful in a few weeks I'll have some better data to kind of look and see what's in front of people's eyes but isn't getting clicked on or is in getting sales after being
low ad budget may need a few months of them turned on before you can draw real conclusions, also if you are a brand new shop with not to many reviews you need to give more time for those to roll in aswell as your Conversion rate will increase as you have more social proof @@robynlatorre7044
@@EcomHannah that makes sense...... I created a general store so I have a lot of different things and nothing really except two items have sold more than once and both of those were holiday, I started mid-october, and I've had 30 sales with eight being in the last week... I watched your video on follow-ups, and I have done that every time with a call to action of following my shop because I send my followers deeper discounts in order to get the algorithm to like me better 😂
Awesome stuff! The beginning is slow and painful but as you continue, the snowball effect starts happening faster and faster trust me
Ok... Ads. Aren't you paying for the ads to *get views*? And the clicks are up to your design--whether it grabs the shopper or not? So if you're paying for ads, but getting no views (assuming you have appropriate SEO), why pay for ads?
Luckily that’s not how it works on Etsy it’s called PPC it’s not like other platforms where it’s pay for impressions a.k.a. pay for views so it’s a much more fair game on Etsy
Where can I find the video on Tweaking the Ads?
here is a full training :] ruclips.net/video/C4vhHT5utK4/видео.html
is there any actual reason to set it to 1000 if you're only max spending 200? why not set it to like $250
yes, showing etsy you are willing to out bid you comp will bring you more traffic in the long game
Can you please clarify the difference between "Selling Fees" and "Merchant Fees"? Thanks!
selling is the 6.5% etsy fee they charge you for the selling on the platform and merchant is the fee you pay to process credit cards that is unavoidable
@@EcomHannah Thanks!
thank you for watching :]
@@EcomHannah Thank you for the useful, quality content! Having worked for myself for many years, I just opened my very first Etsy store... There's so much to learn between "going all-in" and "running a successful online business." Trying to streamline/systematize everything as best/as fast I can at this point. Your tips and experience are much appreciated. Cheers!
Hey, you’re doing all the right things for sure there’s such a learning curve in that first year! Keep it up
Is it still okay to duplicate my listing with different titles and images?
yes
What if you’re getting tons of clicks on a few listings with ads but no bite aka sales on them?
define tons of clicks.
@@EcomHannah about 300-400 views
As someone who is within their first couple of months having a shop, and not really getting any sales…is there and videos or tips that you would recommend that could help start to scale my shop?
ruclips.net/video/8UkrF1rTL78/видео.html
and this ruclips.net/video/NKVOK7_tKME/видео.html
honestly many videos in my channel can help this :]
Hi there! I'm an Etsy specialist with tips and strategies that can help you improve your shop and sales. I'm not selling anything, just offering my help. Let me know if you're interested. No pressure!
Hi there! I'm an Etsy specialist with tips and strategies that can help you improve your shop and sales. I'm not selling anything, just offering my help. Let me know if you're interested. No pressure!
My big question is how do you pay taxes to the state, do you open a company to sell on etsy ? .. because to sell in my country you have to declare your wins, expenses, etc. , To open company
Every country and city has its own jurisdiction
For instance, in the state of Florida, I don’t have to collect and readmit sales tax since Etsy does it on my behalf, but I do have business taxes at the end of the year for my business
You should contact your local accounting firm they will be able to guide you for your specific uses
@@EcomHannah okay will consider that first thanks !
No worries thank you for tuning in
Great🎉 is said ROAS based on that one isolated SKU or the total AOV said SKU was a part of? The former could lead to getting incomplete data since ROAS should be about the whole cart purchased not one SKU alone. Do you agree? 😅
Also, not your fault, you just made me think about this 😊
it would be super hard to get roas on a SKU level though instead of listing level, if you figure it out lmk haha!
oh wait I misread that, the ROAS they give you though is on the whole cart purchase I do not think they give you the return on just the SKU or listing itself so I am not sure how we could get that data :/ but you are right
@@EcomHannah that's what I believe the dashboard is giving you, which is way less roas leading to wrong calculations altogether. Again, not your fault but feel free to extend the theory to your Etsy peers :)
Does your customer typically checkout with single orders mostly? If yes then in that particular scenario I guess it's somewhat true.
mmm no they buy more than one I would say but even with them lumping in total order value it still is good data as collectively you see the performance of the data sample of people who are clicking and buying
@@EcomHannah we just need to know which ROAS is with a small test but you have more data than me. I only run fb ads to etsy for now haha.Can you isolate a single day of data, take one of the products that ship with other items in one order and see which ROAS is showing up? just a wild shot haha
Hi! What is a good ratio of number of promoted listings to overall budget. Ie if my budget is $15/day that will be more diluted the more listings I’m running ads on, so how many listings would you promote at a time based on the total budget (eg I currently have 2 listings at $8/day budget). Thanks so much!!
$8 is not much in the grand scheme of things but still better than nothing!! It’s hard to advise I would need much more info about your shop and what you have going on
Ok thanks!!
no worries at all @@emilysnyder2869
@@EcomHannahJust a fun update, I increased my budget after reading this and within a couple hours got an order for over $1600 🎉
wow that is so awesome!!!!!!!!!!! holy crap@@emilysnyder2869
What's a good roas?
It is based on your profit margin % before marketing it is different for everyone
did you watch the video? 😭
I've had mine at $500 a day for a few weeks, and it started of really good then went back to 20-30 a day? I don't understand
there are so many variables that could cause this I would need more info about your shop
@@EcomHannah What would you like to know? I had only specific items in the ads, and the the items I had in the ads were not being purchased and as much as the item not on the ads, and Etsy charges me for ads even when it's not something I'm advertising. I don't understand it at all.
It’s not possible for them to charge you for listings that are not turned on for ads, since it’s ppc which means pay per click.
What is possible is them clicking on a your ad and purchasing something else in your store and then attributing the sale to that click and so that’s why you may see a different product with a sale that was generated from an ad
I would need to know your niche, the price point, how many listings your running, 3-5 competitors, daily spend, how long you have been spending etc this is why I would recommend checking out my full ads playlist because you may be missing a lot of key information and that’s why you’re not understanding. All my trainings are free :-)
There is a lot that goes into running ads so I would not recommend spending any money or investing Any money in marketing unless you understand what you’re doing
I would just be happy with $1,000 a month in profit. seems impossible
how long have you been at it?
My listings are ranking high, im getting a ton of clicks, favorites, and store favorites, but my conversion is terrible (1.2%). Are my prices to high? MY ROAS is also bad, im loosing money on all but maybe a couple listings. Im getting a ton of impressions. So how do I increase my ROAS?
My marketing cost % is ranges from 30% - 72%
why is 1.2 conversion rate bad, who told you that? conversion rate and the optimization of it is only you against you. You are optimizing against your last months metrics not someone else's cause every niche is different.
What is your break even roas and are you comparing to top line sales or what the ad generated you?
@@EcomHannah I sell digital art, so I have no costs or shipping, I just have the etsy fees, so thats around 9%, so my Break Even ROAS would be 1.11. and most of my listing are below 1 ROAS
@@EcomHannah My break even ROAS is 1.11
You spent 900usd and earn 2000 in revenue. With all the fees and if it is pod you lose money 😂
Nope, I would suggest watching the whole video, your missing the major key to ads, its not compared to what the "ad generated you" its compared to top line sales since paid traffic contributes to your organic SEO.
what your pointing out is the exact thing I teach people not to do
I find it rude that so many people can click on your ads and not buy anything. It's a lot of money wasted.
That is the name of the game :/
1000$ a day??????? Wow. I guess no Etsy for me after all...
Please what the full training so you understand, that does not mean you spend 1k per day
That is why I cannot emphasize enough to watch the full training so you get a real understanding of what Etsy ads are
Ok, thanks! @@EcomHannah