We don’t know, and it’s not worth the time to try to figure it out because it’s a super cryptic algorithm but we have to ask ourselves what do we do know, and what are the best practices to set ourselves up for the best case scenario outcomes to have it happen more times than not
I just found you and I'm glad I did. I've got to learn to do my research better. I have almost 200 POD items in my shop and I've made fives sales in total (other than my sister) and I'm missing the mark on the products and the demand.
Me too! Except I pivoted at 20 items. I was making everything artist related because I’m an artist and these are items that I want. Then I did some research and saw that less than 20 people per month are searching for related items. Now I’ve been researching and making things that people are looking for, but I still enjoy making. The latter is very important. I want to stay true to myself as well. What do you sell?
Hannah where do I find your masterclass you mention on how to research before you make products, etc? I can’t see it in the description. I watched the one on Ads, but can’t find the other one
You’re basically testing two variables, the main image and the value proposition so that is how you bundle the item, every month in my company for example we have a launch schedule of how many listings we’re gonna bring to market and that launch schedule is comprised of 50% new products and 50% split testing against our last best thing or trying to revamp products back from the dead. Pick a number that is realistic to you and stick to it the winning is that you have a consistent inflow of new products and test running at the same time and what you’re looking for is profitability with ad spend, not all of your listings are gonna make sense with ads on and that’s OK
So google has its own algorithm for SEO and Etsy has its own algorithm for SEO, Etsy decides how you show in their pages not google, hopefully that clarifies :]
Hannah, how much effort do you give to optimising your images? I ask as the image size and compression factors can make a huge difference on image display speed often with no noticeable effect on quality. Does Etsy provide any tools and guidelines on the images you can upload?
Hi Hannah! I have a digital product shop where I sell educational resources for teachers. Most of my items are priced around the $3 - $10 range and I have Etsy ads running for the last 6 weeks. Do you think its worth increasing the ad spend from $2.50 since I'm only getting a couple of orders per week? Thanks x
It’s definitely worth it, but in low margin spaces like this you have to be really strict about what you leave on and create strict thresholds for yourself, you need to gauge your profit percentage after you factor in your ads spend and if it still makes sense. Also a solution to this is focusing on higher ticket, digital downloads, and bundles to sell so you can increase your sale price.
Great video!! I’m having a hard time with Etsy ads. I would love to be able to put all my money to one ad in particular to test it rather than however many I have chosen. I would love to narrow in on individual listings rather than Etsy just picking and choosing what it spends money on if you know what I mean. I’ve been told to not mess with the ad algorithm though. I do have a best seller that gets most of the ad spend, and I would love to put more $$ behind some of the others that only have a thousand views… am I missing something? Or do I just need to up my daily ad spend for this to work? 😅
Its natural for the top 10% of items to eat your budget, but the winning is to continue to launch and grow the 10% to a larger bucket if this makes sense. As you continue to launch and test new or existing items the algorithm is going to pull out the ones it likes and this is going to grow your 10% bucket. The only way to increase this bucket is by launching and continuing to test listings. Out of every 100 new items maybe 10-20 become those all stars that make sense with ads on and now the 3 that are only spending money will turn into 13.
Yes, we serve handmade and pod sellers as I am a handmade seller myself :) do you happen to use SKUs in your business? Even if you don’t, you can still input your product cost. Just curious.
So you actually can still edit your product cost still the only thing is right now you have to do 1 by 1 and its not ideal, but we are making a bulk cogs editor so you can edit in bulk with out skus, how many products do you have if you do not mind me askin?
@@EcomHannah i got the email but when i try to login with the temporary password it says error and i tried to change it by putting forgot password but it wont let me
Usually I recommend your channel to people when I'm helping people with their etsy shops, but this video....😒 There's soooooo much more involved in ranking high than just location; in comparison to other factors that's a tiny one. Price, photos, shipping time/cost, reviews, convo reply speed... plus more. You can get pushed *back* too, for things like refund cases, cancellations, loss of a SS badge or even selling too much. User personalisation also factors huge in where you rank and buyer behaviour accounts for the majority of our visibility score. Some searches youll turn up in you've got no business being in 😂 but the algorithm thinks your buyer is good for it. Search is far too ethereal to be strategic in anymore. IDK most of the advice in this vid is not exactly bad... you are good at what you do, it's just vague, with a clickbaity misleading title/thumb. I only write this to make it clear for people watching. The best way to 'rank on page 1' is to understand what page 1 of *your ideal buyer* looks like. But it's a roulette mostly; some search results are more like an AI test than an accurate return on a search query. Bottom line is no one should be relying on Etsy traffic in 2025, consider it a bonus. Even huge shops come into the forums regularly asking why their shop died, people having to suddenly fire employees, go back to work, borrow to pay rent - in a matter of months. Ads can only help a bit, but there's an algorithm in there too. Sorry that's long 😅 its actually the short verson haha
Hey I just started reading the comment I think you misheard or didn’t watch the video location is never something I said affects SEO, I am not sure where you got that from :/ actually everything you are mentioning is exactly what I pointed out in the video, maybe you cut out early and didn’t watch or misunderstood something
I reference location in terms of how Etsy shows you in different places in different locations, but that has nothing to do with SEO. I never made that claim. I would suggest re-watching the video.
@@EcomHannah I didn't say you mentioned location for SEO, you mentioned it as part of how search displays. I don't want to argue about it, but I watched this right through, twice, and I don't think I mis-heard or failed to understand anything. You talked about different things you say will 'hold your rank' - value proposition, high-search keywords and ads. Stuff that sellers should be doing in general (like I said, it's not bad advice), but as far as earning and keeping high rank, no - the stuff I listed will do much more. Some of what I listed you mentioned in passing but it should've been the main feature instead. 🤷
No this feedback is good, it helps me see where I confused people. The point I made about location is, Etsy is cryptic on how they show you for example in different locations you appear on different pages but your location does not determine how you show up (which is what you are saying I said) location affects nothing, so its not well time spent to actually try to track your ranking since it does not exist unlike platforms like amazon where that does exist. Better time spent is building a strong value prop. A strong value prop is comprised of all the things you and I listed, strong images, bundling, pricing, personalization, variation options, etc so I think where I lost you is I did not more clearly define what a value prop means. It encompasses all things that contribute to perceived value where most people spend the majority of their time on keywords where that should be the last 10% of the job. I later said I could spend more time than a short video showing case study examples of how to build this value prop so I suggested going into my free course that takes people for free how to set this attributes up.Hopefully this clarifies.
I really like you Hanna. You're so real. Just like Alek. Both of you are good people.
Hi!! Thank you so much! Glad that you like my videos :]
How do you know when you're ranking on page 1 if Etsy shows different pages to everyone?
We don’t know, and it’s not worth the time to try to figure it out because it’s a super cryptic algorithm but we have to ask ourselves what do we do know, and what are the best practices to set ourselves up for the best case scenario outcomes to have it happen more times than not
😅good one
I just found you and I'm glad I did. I've got to learn to do my research better. I have almost 200 POD items in my shop and I've made fives sales in total (other than my sister) and I'm missing the mark on the products and the demand.
Thanks for watching!
Me too! Except I pivoted at 20 items. I was making everything artist related because I’m an artist and these are items that I want. Then I did some research and saw that less than 20 people per month are searching for related items. Now I’ve been researching and making things that people are looking for, but I still enjoy making. The latter is very important. I want to stay true to myself as well. What do you sell?
Hannah where do I find your masterclass you mention on how to research before you make products, etc? I can’t see it in the description. I watched the one on Ads, but can’t find the other one
sorry about that! here it is www.ecomhannah.com/
Hi Hannah! Do you already have a video on launching new SKUS for testing and/or testing existing duplicate SKUS best practices?
As far as what to test?
You’re basically testing two variables, the main image and the value proposition so that is how you bundle the item, every month in my company for example we have a launch schedule of how many listings we’re gonna bring to market and that launch schedule is comprised of 50% new products and 50% split testing against our last best thing or trying to revamp products back from the dead. Pick a number that is realistic to you and stick to it the winning is that you have a consistent inflow of new products and test running at the same time and what you’re looking for is profitability with ad spend, not all of your listings are gonna make sense with ads on and that’s OK
You are such an intelligent young lady! Thank you so much for taking the time to create very very useful videos for us!
Thank a lot for taking the time to comment. Very happy that you find my videos useful. :]
Is Profit Tree ready with the optimize ads by now Hannah?
November we will be live with these feature :]
Hi Shawna, Do you have a recommendation for a bulk upkoading/editing tool? Thank you so much for sharing your wisdom with us!
Lately you started to make good videos. Congrats Hannah
hey thank you, each day we can only get better from the day before :] appreciate you
SEO belongs to Google. Plays a small, yet essential role on Etsy. Correct me if I'm wrong.
So google has its own algorithm for SEO and Etsy has its own algorithm for SEO, Etsy decides how you show in their pages not google, hopefully that clarifies :]
Hannah, how much effort do you give to optimising your images?
I ask as the image size and compression factors can make a huge difference on image display speed often with no noticeable effect on quality.
Does Etsy provide any tools and guidelines on the images you can upload?
We always just do the recommended size in Canva. It’s never really been an issue for us. 3000 x 2250 pixel
Does anyone know how the Chat GPT model compares to Printify's AI listing feature?
I personally like Chat GPT as there are lots we can do with this!
Hi Hannah!
I have a digital product shop where I sell educational resources for teachers. Most of my items are priced around the $3 - $10 range and I have Etsy ads running for the last 6 weeks.
Do you think its worth increasing the ad spend from $2.50 since I'm only getting a couple of orders per week?
Thanks x
It’s definitely worth it, but in low margin spaces like this you have to be really strict about what you leave on and create strict thresholds for yourself, you need to gauge your profit percentage after you factor in your ads spend and if it still makes sense. Also a solution to this is focusing on higher ticket, digital downloads, and bundles to sell so you can increase your sale price.
Valuable video! Thankyou.
Glad it was helpful!
Great video!! I’m having a hard time with Etsy ads. I would love to be able to put all my money to one ad in particular to test it rather than however many I have chosen. I would love to narrow in on individual listings rather than Etsy just picking and choosing what it spends money on if you know what I mean. I’ve been told to not mess with the ad algorithm though. I do have a best seller that gets most of the ad spend, and I would love to put more $$ behind some of the others that only have a thousand views… am I missing something? Or do I just need to up my daily ad spend for this to work? 😅
Its natural for the top 10% of items to eat your budget, but the winning is to continue to launch and grow the 10% to a larger bucket if this makes sense. As you continue to launch and test new or existing items the algorithm is going to pull out the ones it likes and this is going to grow your 10% bucket. The only way to increase this bucket is by launching and continuing to test listings. Out of every 100 new items maybe 10-20 become those all stars that make sense with ads on and now the 3 that are only spending money will turn into 13.
Thanks Hannah! Lots of good info!
@@EcomHannah Awesome, thanks for the info!!
@@KimByers hey thank you for watchin
@@kathleencassidy thank you for watching
Tried the free Etsy masterclass but came to find out it’s over $500
No that’s just a page after you sign up is just if you wanted the entire course you just have to click no thank you and your login is emailed to you
I have ooak products. I’m not a POD seller. Would your profit tool still work for my shop?
Yes, we serve handmade and pod sellers as I am a handmade seller myself :) do you happen to use SKUs in your business? Even if you don’t, you can still input your product cost. Just curious.
@@EcomHannah I do not use SKUs
So you actually can still edit your product cost still the only thing is right now you have to do 1 by 1 and its not ideal, but we are making a bulk cogs editor so you can edit in bulk with out skus, how many products do you have if you do not mind me askin?
@@EcomHannahI have nearly 350 items
that is not too bad, do they all have different cost? message us in our chat bot in profittree we can help you
Great job!
hey thank you for commenting :]
Hey hannah can you tell me where should i find puff print shirts in POD space?
Ooo man I am not totally sure I am a handmade seller, but I can talk about POD because a lot of the strategies are the same
@@SamuelOlayode-h5p new
7:45 So....I should cancel my sub to erank? 😂
Nooo haha those still are great it’s just what I have been doing these days you are allowed to use what you like
it doesnt let me login to the free master class
You should have an email sent to you with your login details
@@EcomHannah i got the email but when i try to login with the temporary password it says error and i tried to change it by putting forgot password but it wont let me
NOBODY READS THE DESCRIPTION
Yes, I agree :]
There is no first page anymore
Yes, Etsy ranking is super random..
Etsy ads are a waste of money for me. This is all way too much for something that should be simple.
Unfortunately if it was simple everyone would do it, I am sorry you feel that way :/
Usually I recommend your channel to people when I'm helping people with their etsy shops, but this video....😒
There's soooooo much more involved in ranking high than just location; in comparison to other factors that's a tiny one. Price, photos, shipping time/cost, reviews, convo reply speed... plus more. You can get pushed *back* too, for things like refund cases, cancellations, loss of a SS badge or even selling too much. User personalisation also factors huge in where you rank and buyer behaviour accounts for the majority of our visibility score.
Some searches youll turn up in you've got no business being in 😂 but the algorithm thinks your buyer is good for it. Search is far too ethereal to be strategic in anymore.
IDK most of the advice in this vid is not exactly bad... you are good at what you do, it's just vague, with a clickbaity misleading title/thumb. I only write this to make it clear for people watching. The best way to 'rank on page 1' is to understand what page 1 of *your ideal buyer* looks like. But it's a roulette mostly; some search results are more like an AI test than an accurate return on a search query.
Bottom line is no one should be relying on Etsy traffic in 2025, consider it a bonus. Even huge shops come into the forums regularly asking why their shop died, people having to suddenly fire employees, go back to work, borrow to pay rent - in a matter of months. Ads can only help a bit, but there's an algorithm in there too.
Sorry that's long 😅 its actually the short verson haha
Hey I just started reading the comment I think you misheard or didn’t watch the video location is never something I said affects SEO, I am not sure where you got that from :/ actually everything you are mentioning is exactly what I pointed out in the video, maybe you cut out early and didn’t watch or misunderstood something
I reference location in terms of how Etsy shows you in different places in different locations, but that has nothing to do with SEO. I never made that claim. I would suggest re-watching the video.
Yes she def watched 3 seconds of the video and didn’t listen 😂
@@EcomHannah I didn't say you mentioned location for SEO, you mentioned it as part of how search displays. I don't want to argue about it, but I watched this right through, twice, and I don't think I mis-heard or failed to understand anything. You talked about different things you say will 'hold your rank' - value proposition, high-search keywords and ads. Stuff that sellers should be doing in general (like I said, it's not bad advice), but as far as earning and keeping high rank, no - the stuff I listed will do much more. Some of what I listed you mentioned in passing but it should've been the main feature instead. 🤷
No this feedback is good, it helps me see where I confused people. The point I made about location is, Etsy is cryptic on how they show you for example in different locations you appear on different pages but your location does not determine how you show up (which is what you are saying I said) location affects nothing, so its not well time spent to actually try to track your ranking since it does not exist unlike platforms like amazon where that does exist. Better time spent is building a strong value prop. A strong value prop is comprised of all the things you and I listed, strong images, bundling, pricing, personalization, variation options, etc so I think where I lost you is I did not more clearly define what a value prop means. It encompasses all things that contribute to perceived value where most people spend the majority of their time on keywords where that should be the last 10% of the job. I later said I could spend more time than a short video showing case study examples of how to build this value prop so I suggested going into my free course that takes people for free how to set this attributes up.Hopefully this clarifies.