Learning the Etsy Ads strategy from Dave was the best decision I could have ever made for my new shop. My monthly revenue has 10X since 5 months ago when I coached with Dave.
I monitor daily my ads to remove unrelated keywords (Broad keywords), I'm helping a friend taking her store from $474 from January to $4000 a month. It all boils down to query research (keyword research). Thank for sharing.
He’s referring to the micro impressions that you don’t see, not views and visits. Things like did a person slow down as they passed your listing, did they stay a long time when they visited your listing, did they add to cart but then not checkout, did they scroll through all your photos etc. Things the algorithms document to grade your listing that we will never see
I cranked my Etsy budget up to $1000 selling digital downloads, trimming down irrelevant SEO terms and all it does is spend the ad budget and you make a LOT of sells with no profit. Maybe digital downloads isn't ideal for ETSY ads as it's currently configured. Etsy should lower the cost per click for digital downloads or for items that sell less for than $5.
I just started listing a pod product that is new to the market. It’s unique, only 1 pod is making it right now and has the potential to be huge. Could you make a video on how to take advantage of a being one if the first for selling a product like that?
We really don’t really know how a product how it’s going to perform truly until you post it live we can think it’s the best thing since sliced bread, but the algorithm does not lie. Once you validate that it’s getting the majority of clicks or sales or even making some organic sales. The best thing you can do for it is put fuel under the fire with Etsy ads and see if the ads make sense profit wise after you spend a good amount of budget I would suggest at least the sale price.
offff.... now I'm gonna try Etsy freaking ads again..... my organic sales will drop to zero.... i'm gonna spend WAYY more then I'm earning.... I'm gonna go "how the funk do I get 0 sales for 3 days now, when I had 3-4 sales a day before running ads?" and then after 14 days and almost no sales I will turn them off and swear to god that I'm not touching this broken platform again!!!! until the next youtube that will explain to me that it's not the Ads.... it's me......... grrrrrrr
Based on what Josh Silverman said in the last investor conference, Etsy ads have no impact on the algorithm and rest of the store performance organically. He also said that adding more listing does not help the algorithm show your listings. Just a FYI.
Hi Hannah, I have an Etsy question.. I am planning to open an apparel store for Dog lovers wherein I will be putting designs for Top 19 Top dog breeds in U.S.A and the 20th section would be dedicated to other dog breeds.. Now my question is that Should I only put 1 product that is t-shirts on my store OR Should I rather have 2-3 products (t-shirts, mugs, blankets) under each dog breed section to give the customer more buying options and thereby also increase my Average Order Value? I would appreciate your response, thanks!
Offering a variety of products like t-shirts, mugs, and blankets under each dog breed section can be a great way to increase your Average Order Value (AOV) and appeal to different customer preferences. It gives shoppers more options and can make them more likely to buy multiple items in one go. Additionally, diversifying your product offerings allows you to cater to different segments of your audience, like those who may prefer home decor (blankets) or everyday items (mugs) over apparel. The end goal is to definitely sell in different product categories but in the beginning in my opinion it is better to master 1 single product line before moving to another.
Great video! I would just like some advice. I am selling digital downloads and started two months ago, doing quite well organically. However, the problem is that my niche is seasonal, and my evergreen product lines are not gaining traction. I’d like to use ads, but I may need to turn some off when fall or Christmas ends, etc. Would that be okay? As far as I understand, it’s not the best approach and could affect momentum. I'm about to watch your free ad video, but I’d appreciate your thoughts!
Hanna!!! to listen some etsy guru here on you tube I turned on and off my ads many times and now my shop is totally dead in views!!! I whish I have found this video before the damage! do you know more or less how long will take to adjust itself? do I have any hope to go back to normal? thank you so muchhhh
I totally get how frustrating that can be. It does take a while for your shop to adjust after changing ad settings, but don’t worry..it’s not necessarily a bad thing! Etsy’s algorithm will recalibrate, and you should start seeing views pick back up.
I have a question I’ve never heard anyone discuss before. If you turn ads off on a listing that’s not performing, do you ever turn them back on? And if so, what triggers that?
I have my ads set to $1000 per day. I spend around $20-50/day. I have around 6x roas amd 10x when I factor organic sales. I generate around $12k per month selling wedding rings. How do I spend more?!
Hannah how long is the initial phase of negative impact I doubled my budget from 50 to 100 3 days ago but now my store is losing money and all organic sales
It depends on the sotre, niche, and other things. It's different for everybody. It can last anywhere from a week to a month. If the change sucked then it can be indefinite. No pressure!
It’s totally okay; don’t stress too much about it. Three days really isn’t enough time to gather sufficient data for any big conclusions. The algorithm takes a bit of time to update based on your ad settings and changes. However, if you're feeling worried, you can tweak your budget slightly based on what you're seeing. Just remember, it often gets better as the algorithm adjusts. You've got this!
Hi I adjust my budget to when I wake up so I can get Uk sales rather than sales in the night from USA, as Uk sales are more profitable for me, should I be stopping this then?
If adjusting your budget for UK sales is working well for you, that’s great! For us, US sales have worked really well, so it depends on what’s best for your business. Every shop is different, and it’s all about finding the strategy that aligns with your goals.
I’ve been stuck with a max ad budget of $1000/day for the last 45 days, and every day between 4pm-6pm, one listing alone eats up around $950, leaving me out of budget for the rest of the day. Any tips on how to optimize this or maybe spread the spend more evenly? Thanks in advance!”
If that single listing is actually yielding you a profit unfortunately there’s nothing you can do, but if you have other listings that are making you more profit, you could consider turning that listing off and letting that money go to other listings
So spending more on Etsy ads, does that give you higher rankings on the search , more visibility or does it just give you more potential clicks per day?
I’m at a point where I just want to give up I know I’m new to This but I don’t want to feel like I’m forced to do this just to make money If that makes sense ?
Has any one else been put on a Etsy ads budget limit? I’ve not been able to top 100$ limit for months. I do around 15k a month all my customer service metrics are above the standard yet I’m stuck at 100$ after having 1000$ limit for years.
What about when you are AB testing your main listing photo? In that case, if you keep the same exact SEO, does the duplicate hurt the original listing that’s making some sales? Thanks!
@@OrangeVilla Never keep the same exact title and tags. Even if you did, there are so many outside factors. It will literally never be a true AB test. BUt to answer the question no, in most cases!
Etsy ads don’t make sense for every single item. If you don’t mind me asking what was your ad cost percentage on your best selling listing compared to top line sales what was the percentage?
Learning the Etsy Ads strategy from Dave was the best decision I could have ever made for my new shop. My monthly revenue has 10X since 5 months ago when I coached with Dave.
I don't recognize your YT name, but I am super happy to hear that!!! Thank you for sharing that.
Amazing!
I monitor daily my ads to remove unrelated keywords (Broad keywords), I'm helping a friend taking her store from $474 from January to $4000 a month. It all boils down to query research (keyword research). Thank for sharing.
Thanks for the comment and awesome for helping people!
Thanks for watching!
Valuable video. Dave mentioned that you can't see your impressions, but you can. On the dashboard it's called views and visits are the listing clicks.
He’s referring to the micro impressions that you don’t see, not views and visits. Things like did a person slow down as they passed your listing, did they stay a long time when they visited your listing, did they add to cart but then not checkout, did they scroll through all your photos etc. Things the algorithms document to grade your listing that we will never see
Great insight
@@EcomHannah Bot behavior
I cranked my Etsy budget up to $1000 selling digital downloads, trimming down irrelevant SEO terms and all it does is spend the ad budget and you make a LOT of sells with no profit. Maybe digital downloads isn't ideal for ETSY ads as it's currently configured. Etsy should lower the cost per click for digital downloads or for items that sell less for than $5.
True, cpc is high on etsy ads. But if you turn off the ones that dont profit, you make money. Dont just set and forget!
Definitely , getting rid of the broad keywords is the way to go.
See my ads training on this one, there are many variables you are talking about here
Congratulations, Dave! This is a fantastic achievement and a great case study. I'm keen to learn more about your approach to Etsy advertising.
Thanks or commenting
Thanks!
Wow! He’s mind blowing. I’m a new shop. Going to hurry and get 50 listings up then do the coaching call with him! This is fantastic Hannah. Thank you!
Welcome! Thanks for commenting and all the best :]
Thank you for watching!
Thank you so much!! That was truly valuable!
Thanks for commenting!
Thank you!
Thanks!
Great advice! Taking these tips to heart to improve my stats.
Thanks for watching!
Thanks for watching!
Glad that this helps!
Thanks for watching!
I just started listing a pod product that is new to the market. It’s unique, only 1 pod is making it right now and has the potential to be huge. Could you make a video on how to take advantage of a being one if the first for selling a product like that?
We really don’t really know how a product how it’s going to perform truly until you post it live we can think it’s the best thing since sliced bread, but the algorithm does not lie. Once you validate that it’s getting the majority of clicks or sales or even making some organic sales. The best thing you can do for it is put fuel under the fire with Etsy ads and see if the ads make sense profit wise after you spend a good amount of budget I would suggest at least the sale price.
offff.... now I'm gonna try Etsy freaking ads again..... my organic sales will drop to zero.... i'm gonna spend WAYY more then I'm earning.... I'm gonna go "how the funk do I get 0 sales for 3 days now, when I had 3-4 sales a day before running ads?" and then after 14 days and almost no sales I will turn them off and swear to god that I'm not touching this broken platform again!!!! until the next youtube that will explain to me that it's not the Ads.... it's me......... grrrrrrr
This is me 😆
Sounds like an attitude issue lol.
Ya, every time I turn on ads, my organic goes down to nearly zero.
It doesn’t equate. Ads costs are now cutting into my sales. Had to turn them all off
Love this! ❤
Thank you so much! :]
Thank you!
Based on what Josh Silverman said in the last investor conference, Etsy ads have no impact on the algorithm and rest of the store performance organically. He also said that adding more listing does not help the algorithm show your listings. Just a FYI.
Yeah, Josh Silverman is full of it. Everything he has ever said, has never been true. I've seen the exact opposite in many instances.
:]
Hi Hannah, I have an Etsy question.. I am planning to open an apparel store for Dog lovers wherein I will be putting designs for Top 19 Top dog breeds in U.S.A and the 20th section would be dedicated to other dog breeds.. Now my question is that Should I only put 1 product that is t-shirts on my store OR Should I rather have 2-3 products (t-shirts, mugs, blankets) under each dog breed section to give the customer more buying options and thereby also increase my Average Order Value? I would appreciate your response, thanks!
Offering a variety of products like t-shirts, mugs, and blankets under each dog breed section can be a great way to increase your Average Order Value (AOV) and appeal to different customer preferences. It gives shoppers more options and can make them more likely to buy multiple items in one go. Additionally, diversifying your product offerings allows you to cater to different segments of your audience, like those who may prefer home decor (blankets) or everyday items (mugs) over apparel. The end goal is to definitely sell in different product categories but in the beginning in my opinion it is better to master 1 single product line before moving to another.
Great video! I would just like some advice. I am selling digital downloads and started two months ago, doing quite well organically. However, the problem is that my niche is seasonal, and my evergreen product lines are not gaining traction. I’d like to use ads, but I may need to turn some off when fall or Christmas ends, etc. Would that be okay? As far as I understand, it’s not the best approach and could affect momentum. I'm about to watch your free ad video, but I’d appreciate your thoughts!
Yes thats okay
Hanna!!! to listen some etsy guru here on you tube I turned on and off my ads many times and now my shop is totally dead in views!!! I whish I have found this video before the damage! do you know more or less how long will take to adjust itself? do I have any hope to go back to normal? thank you so muchhhh
I totally get how frustrating that can be. It does take a while for your shop to adjust after changing ad settings, but don’t worry..it’s not necessarily a bad thing! Etsy’s algorithm will recalibrate, and you should start seeing views pick back up.
I have a question I’ve never heard anyone discuss before. If you turn ads off on a listing that’s not performing, do you ever turn them back on? And if so, what triggers that?
No. In most cases.
Tried that several times and I didn't see any changes. It seems that Etsy stores the data but I could be wrong.
Only holiday listings I would do that for old listings that got turned off we never circle back
I have my ads set to $1000 per day. I spend around $20-50/day. I have around 6x roas amd 10x when I factor organic sales. I generate around $12k per month selling wedding rings. How do I spend more?!
Keep it at its max and keep testing out new listings and give it time. That’s really all you can do.
@@EcomHannahwill do. Thanks so much!
Yeah just add more fuel to the fire. More listings.
Hannah how long is the initial phase of negative impact
I doubled my budget from 50 to 100 3 days ago but now my store is losing money and all organic sales
It depends on the sotre, niche, and other things. It's different for everybody. It can last anywhere from a week to a month. If the change sucked then it can be indefinite. No pressure!
It’s totally okay; don’t stress too much about it. Three days really isn’t enough time to gather sufficient data for any big conclusions. The algorithm takes a bit of time to update based on your ad settings and changes.
However, if you're feeling worried, you can tweak your budget slightly based on what you're seeing. Just remember, it often gets better as the algorithm adjusts. You've got this!
@@EcomHannah thanks!!
So if we put more fuel to the ads I believe the 7 factors have to been set up also to get good results, right?
@@odalytejada5578 Huh?
Yes!
Hi I adjust my budget to when I wake up so I can get Uk sales rather than sales in the night from USA, as Uk sales are more profitable for me, should I be stopping this then?
@@MrBob-v5m yeah thats a terrible strategy.
If adjusting your budget for UK sales is working well for you, that’s great! For us, US sales have worked really well, so it depends on what’s best for your business. Every shop is different, and it’s all about finding the strategy that aligns with your goals.
I’ve been stuck with a max ad budget of $1000/day for the last 45 days, and every day between 4pm-6pm, one listing alone eats up around $950, leaving me out of budget for the rest of the day. Any tips on how to optimize this or maybe spread the spend more evenly? Thanks in advance!”
If that single listing is actually yielding you a profit unfortunately there’s nothing you can do, but if you have other listings that are making you more profit, you could consider turning that listing off and letting that money go to other listings
So spending more on Etsy ads, does that give you higher rankings on the search , more visibility or does it just give you more potential clicks per day?
You get all of the things you mentioned above
I’m at a point where I just want to give up I know I’m new to
This but I don’t want to feel like I’m forced to do this just to make money If that makes sense ?
Yes, it totally makes sense! :]
You’re so gay
Has any one else been put on a Etsy ads budget limit? I’ve not been able to top 100$ limit for months. I do around 15k a month all my customer service metrics are above the standard yet I’m stuck at 100$ after having 1000$ limit for years.
Keep it at its max and Etsy will grant it back to you again eventually I had to happen to me. The most important thing is that you keep it at the max
good info
Glad it was helpful!
Thanks for watching!
I think it depends on what you are selling. Advertising helps but not everyone has the money to drop on that. Especially handmade goods
Hi,
You can always start with an amount that is comfortable for you.
What the point in advertising his services in this video today and he’s not accepting members for the rest of year?🤷♀️
@@StarAlchemy Who said Im not accepting any students?
I see..
I am accepting students! I never said I'm not.
Duplicates seem to slow down the original listing that was selling, like your competing with yourself
When you duplicate you should change the tags and seo so it hits a different set of search terms
It's possible but it doesn't always happen.
Great insight!
What about when you are AB testing your main listing photo? In that case, if you keep the same exact SEO, does the duplicate hurt the original listing that’s making some sales? Thanks!
@@OrangeVilla Never keep the same exact title and tags. Even if you did, there are so many outside factors. It will literally never be a true AB test. BUt to answer the question no, in most cases!
I will not do Etsy ads again. It is just another money grab. I have never seen an up tick in my business with ads. Even on my best selling item.
Etsy ads don’t make sense for every single item. If you don’t mind me asking what was your ad cost percentage on your best selling listing compared to top line sales what was the percentage?
Year to date, my best selling item has 6 sales from ads. Revenue $192 and I spent $92.14
@@GrouperNJ revenue from ads or or topline revenue?
@@EcomHannah I gave you revenue from ads. My topline revenue this year is $557