This was such a great representation of what Etsy ads can do for your shop! I am a firm believer in Etsy ads and they often get a bad rep because the results they give aren’t the easiest to measure. Loved this video! 😊
You're extremely informative and I appreciate all the knowledge you're sharing. Do you let etsy run ads on all your products or do you select specific items to run etsy ads on?
This video was so good!!!! I was doubtful a brand new seller like me should pay for ads however I'm confident it will build my momentum unlike my original plan of stagnating for a year with excellent niche designs. Thank you so much!!!
I think it depends on the niche that you’re in and how much your products are for those in the budgeting world like myself it’s not worth the Etsy ads because when I have a printable tracker that’s only costing $1.60 and I’m doing even a dollar a day for ads not only is it not reaching a lot and I know that because it’s such a low Amount for Etsy ad selling, but it also needs to be noted that my products are not high in when it comes to cost
Can you clarify something, I'm a bit confused. I always hear about today daily ad spent, but I have no idea if that covers one listing or 50 listings or all listings for those KWs in a store. I think for a newbie is important to know and understand how many individual listings are falling under the ad that the daily spent is covering. And in your example, how many listings were covered? Thanks.
Interesting point about monitoring your ad spend. In June of this year, my shop was really gaining traction so I tried to fuel the fire with $250 in ad spend a day, but unfortunately, Etsy was burning through that money daily, usually before 2pm even. It was bringing in a lot of visitors and sales, but unfortunately, the ROAS was just too low (0.6 or so) for me to keep it up since I was worried about not recouping any of that. Setting $5 a day has been much safer with my ROAS being about 4.5 now. Definitely will try monitoring with a high budget for Q4
You may want to micromanage the times which you turn on your ads. During the weekdays, I've turned on my ads on after 5pm and turned it off after 10pm, when I expect more of my potential customers will be off work and likely online. I'll however, keep it on all day on the weekends, when my potential customers might have more time online. When my budget was low, it helped so I didn't burn through my daily budget too quickly.
If they all have demand on the platform no reason not to get them all up! Ideally you would start by listing the ones with the highest demand and then go from there
During last 30 days I have 68 order in total ($ 7,140) out of which 6 orders are from ads ($604). Last 30d ROAS= 1.25 Store conversion rate= 0.9% Currently I'm running ads on $25 per day and my $500 limit is open. What should I do as mostly my sales are organic I'm confused.
@BrandCreators So Scott at this stage of your shop are you running ads on all of your listings to see what gets traction then cutting the things that don't? Or are you running ads on select winners you know you already have?
We run ads on things that sell well and on new listings. A good chunk of this spend is actually on seasonal stuff we are just launching that isn't even really IN SEASON yet.
How do you get Etsy to spend on the new listings you add? My biggest frustration is that they don't offer an option to have separate campaigns where I can set the budget. Everything is in one campaign so I find Etsy spending most of my budget on one or two listings and when I add a new listing there's no way for me to "force" spending on that listing to see how it performs@@brandcreators
Hey thanks for the video. My only question is how competitive is your niche? And how many people offer roughly the same exact item as you? Im preparing to hop on Etsy as a print shop producing my own items and avoiding dealing with POD companies which gives me a little more profit room, better quality and faster turn arounds.
I've never run Etsy ads, so I have a technical question. If I want to spend, let's say 100$ per day and run ads for the whole month, I have to freeze 3000$ upfront, or will they charge me after the campaign and give me a receipt or What does this look like? BTW. I watch all your videos, thanks for what are you doing ;)
I have 42 products in my store. I pressed go on Etsy ads but won't let me spend more than $1. This is a great explanation however do you think how many products is stopping Etsy from letting me spend more? I have had 11 sales.
It sounds like either there isn't much demand for what you're selling (the fewer people looking for something the fewer ads Etsy has the opportunity to sell) or that your listings are not optimized to reach all of the keywords they could
And do you have any suggestions on how to learn about how to even do ads? Because I don't know anything other than putting money out there and saying here you go, Etsy and I don't know what to advertise what not to advertise. God needs suggestions who's teaching that? Thank you.
At what point do you turn off an ad? I have had things sell 1 time and it has a good roas but hasn’t sold again and has gotten a decent amount of views and clicks.
One sale doesn’t really mean much, I have listings with 16-20 sales and they come in waves, it seems like at times Etsy decides to advertise different listings from my shop and one item starts selling about every day and then stops but in a while it starts selling again. I don’t know why it happens because I advertise my entire shop but Etsy changes the preferences and pushes some items more than others.
5452 views are not really views but impressions, your 28 clicks are actual views and they say you will need about 100 clicks per sale, not always works for me this way, I usually get more sales, but that’s what 1% conversion rate is one sale per 100 clicks.
If you are creating the product (and managing all aspects of getting it to the customer) and paying Etsy for ads to drive traffic to those products, what do you need Esty for? That's basically what you do when you have your own website. The whole point of Etsy is for traffic because anyone can throw up a Wordpress shop on a cheap hosting account that's easy to manage. So if you also have to pay Etsy beyond the listing fee for traffic then you don't need them. It blows my mind that people don't see this.
What you seem to be missing is how the ads are different. Etsy ads are very straightforward and are targeted at people who are already ready to buy. Additionally they drive lift on the organic side, which can't be said for ads outside the platform. Sure, you can put products on Etsy and sell without ads, but if you want to sell more (and sell more faster) you'd give ads a look
I wish I could afford 500 a day! They have me to be avaliable mines $1000 They take every dime wether I make 5 or 50 sales a day.-April..The annoying one emailing you last month LOL
@@brandcreators well on 180€ in sales, i got 20€ listing fees, 12€ transaction fees, 26€ processing fees and 105€ VAT on seller fees. Total of 163€ in fees...
Honestly, I think the ads are like a scam because those of you. That can pay for ads more than a couple dollars a day. Cause that's where I'm at right now. There's only one page that is possible to show up on 1 page. There's only so many slots and tons of you are paying hundreds a day for your ads. So how in the world would a little person like me? Get my stuff shown even by paying up to $2 a day with ads. I've had a store since October only 16 sales. I think it's all a joke at this point I work 810 hours a day on this. It's my full-time job. Yes, I'm learning from the start, but I really believe especially watching this video of yours. As little ones, we are not even being shown. At sea wants to make the money, so they're gonna get it from those that will pay that much, and that have the ability to pay that much.
You are being shown but for different keywords, probably less competitive keywords. I started with $4 a day and I was shown but I didn’t start making any sales or profit until I increased my budget.
Ads are 100% not a scam. First, You would only get charged if somebody clicks on your ad so if your ass never showed you would never be charged anything. Additionally, most people are only spending a few dollars a day on ads (We typically spend between 5 and 10) but wanted to see what would happen if we ran an experiment to allow Etsy to spend as much as possible.
@@brandcreators I didn't mean literally a scam..just what is my 2$ a day gonna do against a 500/1000 a day or more ad spend. There is one front page, like time we all have 24 hrs. There are 24 hours in a day to show on page one but millions of sellers and probably 100 of thousands of those have an AD budget.
@@heavenonthehorizon777 sorry, but the ads are displayed on the search results pages and not on the front page. And for every search you can have tens or even hundreds of pages with results with tens of ads in every page. So, you don't share one single page with everyone, just with sellers who target the same keywords as you.
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This was such a great representation of what Etsy ads can do for your shop! I am a firm believer in Etsy ads and they often get a bad rep because the results they give aren’t the easiest to measure. Loved this video! 😊
Glad to hear it!
You're extremely informative and I appreciate all the knowledge you're sharing. Do you let etsy run ads on all your products or do you select specific items to run etsy ads on?
Usually we run Etsy Ads on select ones that have most demand
This video was so good!!!! I was doubtful a brand new seller like me should pay for ads however I'm confident it will build my momentum unlike my original plan of stagnating for a year with excellent niche designs. Thank you so much!!!
Glad it was helpful! Keep us posted :-)
How did it work out?
The best explanation abt etsy ads so far! 💯💯
Great info, I do have a question, how many of your listings did you have ads turned on for and how many total listings do you have?
I was going to ask the same question.
I think it depends on the niche that you’re in and how much your products are for those in the budgeting world like myself it’s not worth the Etsy ads because when I have a printable tracker that’s only costing $1.60 and I’m doing even a dollar a day for ads not only is it not reaching a lot and I know that because it’s such a low Amount for Etsy ad selling, but it also needs to be noted that my products are not high in when it comes to cost
Can you clarify something, I'm a bit confused. I always hear about today daily ad spent, but I have no idea if that covers one listing or 50 listings or all listings for those KWs in a store. I think for a newbie is important to know and understand how many individual listings are falling under the ad that the daily spent is covering. And in your example, how many listings were covered? Thanks.
typically when people talk about ad spend it would be across all of the ads
This is true. My listing actually ranks first on google because of Etsy ads.
Are you sure it's Not biased!? Try doing the Same Search on Someone else's compter!
My listings show up on MY FB All the time!
Interesting point about monitoring your ad spend. In June of this year, my shop was really gaining traction so I tried to fuel the fire with $250 in ad spend a day, but unfortunately, Etsy was burning through that money daily, usually before 2pm even. It was bringing in a lot of visitors and sales, but unfortunately, the ROAS was just too low (0.6 or so) for me to keep it up since I was worried about not recouping any of that. Setting $5 a day has been much safer with my ROAS being about 4.5 now.
Definitely will try monitoring with a high budget for Q4
You'll often find a lot of keywords to trim out that will help you keep your spend in check and focused on the words that drive SALES
You may want to micromanage the times which you turn on your ads. During the weekdays, I've turned on my ads on after 5pm and turned it off after 10pm, when I expect more of my potential customers will be off work and likely online. I'll however, keep it on all day on the weekends, when my potential customers might have more time online. When my budget was low, it helped so I didn't burn through my daily budget too quickly.
If Etsy ads let you pick keywords and CPC they would be great.
thanks for this video ! did you test etsy goals for ads ? that would be great video
At this point the goal you select doesn't really seem to make a difference
Very valuable video. Thank you!!
Glad it was helpful!
Ive been looking for advice on whether i should list all of my items (500ish) or just select ones. Scott, whats your opinion on this? Thanks!
If they all have demand on the platform no reason not to get them all up!
Ideally you would start by listing the ones with the highest demand and then go from there
During last 30 days I have 68 order in total ($ 7,140) out of which 6 orders are from ads ($604).
Last 30d ROAS= 1.25
Store conversion rate= 0.9%
Currently I'm running ads on $25 per day and my $500 limit is open. What should I do as mostly my sales are organic I'm confused.
When looking at stats, is organic traffic the same as direct traffic?
@BrandCreators
So Scott at this stage of your shop are you running ads on all of your listings to see what gets traction then cutting the things that don't? Or are you running ads on select winners you know you already have?
We run ads on things that sell well and on new listings. A good chunk of this spend is actually on seasonal stuff we are just launching that isn't even really IN SEASON yet.
How do you get Etsy to spend on the new listings you add? My biggest frustration is that they don't offer an option to have separate campaigns where I can set the budget. Everything is in one campaign so I find Etsy spending most of my budget on one or two listings and when I add a new listing there's no way for me to "force" spending on that listing to see how it performs@@brandcreators
Can you please make a video about the objectives section when running ads? " Ads Goals"
We've talked about it a few times, the different goals don't really seem to change much of anything
Great video🎉Can you tell somehow if a purchased listing was influenced and followed to from a previous viewed item ideally promoted with ads?
If the ad leads directly to a sale, yes :)
I just upped my Etsy ads to $1,000 with you!! Let’s do this!!! 🙌🏽
Booom
And how is that max budget going for you?
@@hundredlines so far so good. Ads have brought in 37 orders with a revenue of $2,131 and I’ve spent $685 in ads. Let’s see how we end the month 🤞🏽
@@v-ronupdate?
Hey thanks for the video. My only question is how competitive is your niche? And how many people offer roughly the same exact item as you? Im preparing to hop on Etsy as a print shop producing my own items and avoiding dealing with POD companies which gives me a little more profit room, better quality and faster turn arounds.
Since we advocate for creating original designs, we don't sell the same exact thing as anyone else, but there are quite a few shops in our space
How many products did you run ads on?
Thank you for this great representation
I've been binge watching ur videos lately!
Glad you like them!
I've never run Etsy ads, so I have a technical question. If I want to spend, let's say 100$ per day and run ads for the whole month, I have to freeze 3000$ upfront, or will they charge me after the campaign and give me a receipt or What does this look like?
BTW. I watch all your videos, thanks for what are you doing ;)
You are only charged after the ads are run and only for the portion of the budget that was actually used.
How many listing were you advertising?
I have 42 products in my store. I pressed go on Etsy ads but won't let me spend more than $1. This is a great explanation however do you think how many products is stopping Etsy from letting me spend more? I have had 11 sales.
It sounds like either there isn't much demand for what you're selling (the fewer people looking for something the fewer ads Etsy has the opportunity to sell) or that your listings are not optimized to reach all of the keywords they could
Did you do the video with the result of doing £1k adds per day? I’d love to know if it worked
Great video, thanks.
And do you have any suggestions on how to learn about how to even do ads? Because I don't know anything other than putting money out there and saying here you go, Etsy and I don't know what to advertise what not to advertise. God needs suggestions who's teaching that? Thank you.
Amazing Video! You just earned a sub!
At what point do you turn off an ad? I have had things sell 1 time and it has a good roas but hasn’t sold again and has gotten a decent amount of views and clicks.
What are you calling a "decent" amount of views and clicks?
5452 views and 28 clicks and it had 2 sales then just stopped
That’s just 1 of them . Some of the others had sales and then the views and clicks just stayed the same or went down.
One sale doesn’t really mean much, I have listings with 16-20 sales and they come in waves, it seems like at times Etsy decides to advertise different listings from my shop and one item starts selling about every day and then stops but in a while it starts selling again. I don’t know why it happens because I advertise my entire shop but Etsy changes the preferences and pushes some items more than others.
5452 views are not really views but impressions, your 28 clicks are actual views and they say you will need about 100 clicks per sale, not always works for me this way, I usually get more sales, but that’s what 1% conversion rate is one sale per 100 clicks.
If you are creating the product (and managing all aspects of getting it to the customer) and paying Etsy for ads to drive traffic to those products, what do you need Esty for? That's basically what you do when you have your own website. The whole point of Etsy is for traffic because anyone can throw up a Wordpress shop on a cheap hosting account that's easy to manage. So if you also have to pay Etsy beyond the listing fee for traffic then you don't need them. It blows my mind that people don't see this.
What you seem to be missing is how the ads are different.
Etsy ads are very straightforward and are targeted at people who are already ready to buy.
Additionally they drive lift on the organic side, which can't be said for ads outside the platform.
Sure, you can put products on Etsy and sell without ads, but if you want to sell more (and sell more faster) you'd give ads a look
This seems too much like Amz algorithm of old . Scott I know you remember those days.
absolutely.
I wish I could afford 500 a day! They have me to be avaliable mines $1000 They take every dime wether I make 5 or 50 sales a day.-April..The annoying one emailing you last month LOL
What was not said that from that revenue, the tax that Etsy is taking is around 70%
With all fees accounted for, Etsy takes about 9.5% +25 cents , not 70%
@@brandcreators well on 180€ in sales, i got 20€ listing fees, 12€ transaction fees, 26€ processing fees and 105€ VAT on seller fees. Total of 163€ in fees...
really great content. however... you GOTTA upgrade your youtube profile picture
You spent $10,000 on ads? Geez man what did you do for a living lol
💯
WHERE IS THE $1000 PER DAY VIDEO?
You’re overselling it. Etsy ads are lame 😂
Only if you don't run them correctly 🤭
Honestly, I think the ads are like a scam because those of you. That can pay for ads more than a couple dollars a day. Cause that's where I'm at right now. There's only one page that is possible to show up on 1 page. There's only so many slots and tons of you are paying hundreds a day for your ads. So how in the world would a little person like me? Get my stuff shown even by paying up to $2 a day with ads. I've had a store since October only 16 sales. I think it's all a joke at this point I work 810 hours a day on this. It's my full-time job. Yes, I'm learning from the start, but I really believe especially watching this video of yours. As little ones, we are not even being shown. At sea wants to make the money, so they're gonna get it from those that will pay that much, and that have the ability to pay that much.
You are being shown but for different keywords, probably less competitive keywords. I started with $4 a day and I was shown but I didn’t start making any sales or profit until I increased my budget.
Ads are 100% not a scam.
First, You would only get charged if somebody clicks on your ad so if your ass never showed you would never be charged anything.
Additionally, most people are only spending a few dollars a day on ads (We typically spend between 5 and 10) but wanted to see what would happen if we ran an experiment to allow Etsy to spend as much as possible.
@@brandcreators I didn't mean literally a scam..just what is my 2$ a day gonna do against a 500/1000 a day or more ad spend. There is one front page, like time we all have 24 hrs. There are 24 hours in a day to show on page one but millions of sellers and probably 100 of thousands of those have an AD budget.
@@heavenonthehorizon777 sorry, but the ads are displayed on the search results pages and not on the front page. And for every search you can have tens or even hundreds of pages with results with tens of ads in every page. So, you don't share one single page with everyone, just with sellers who target the same keywords as you.
@@LuvableAF made my day 😂
500 day for 19 days yeahhhhhh ok😅
What are you confused about?
@@brandcreators not confused your jus a joke
lol you can only spend a max of $100 per day in Etsy ads. Do you even know what you’re talking about?
I think you misunderstood 🤣