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Should You Run Etsy Ads? 🤑 My $12,000 2021 Ad Budget Revealed! (Etsy + Print On Demand)
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- Опубликовано: 12 авг 2024
- I'll answer if I think running Etsy ads in your store today is worth it or not! I'll also reveal what spending $12,000 on Etsy ads last year got me in additional revenue, and if I think it was worth it.
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SCAM ALERT: There are scammers messaging people in my comments to connect on WhatsApp, this is not me! Please do not message them or give them your information. I will never ask you to message me on WhatsApp or anything like it.
Thanks for your support of my channel
ah good to know - I got that message
I’ve been watching tons of videos about e-commerce and how to start an online store. The load of the information out there Is really overwhelming. You have no idea what a relief I felt when I started following your channel, thanks to you I could finally choose what kind of stores I want to start. and now your channel is my first to go reference for me. I’m really great full and thank you
Wonderful! I am so glad my channel has helped you on your journey!! Thanks so much for watching!
I so appreciate your videos - they have really inspired me to move forward with a store. However, it would be helpful to know what your continued ad spending yielded in the way of profit. In no universe is a net profit of $2,000 based on your sales and costs a viable business. I am not criticizing - I just think it would be helpful to know what your profits look like now versus 2021 and how much of that you attribute to that early decision to spend $12K. Thanks - and thanks for all of the effort you put in to these videos!
Thanks for another great informational video, Cassiy! I’m really excited for your customer service guide and calendar! ♥️
Thanks so much for watching, Lisa!! Hope this was super helpful for you! ❤️
Thanks for this video! It makes so much more sense now, and I am definitely going to change the way I use ads. I've barely been making a profit after the cost of ads, so I'm hoping by being more strategic about it I will be able to boost my successful sellers and keywords and bring more attention to my shop as a whole.
Great SEO is even more important when running ads on Etsy because you could be wasting ad spend on the wrong keywords. You'll be getting clicks but no sales, and that hurts.
Thanks, Cassiy for another great video.
This is the video I've been waiting for!! Thank you! So excited for our call later this month!
You’re welcome!! I am looking forward to our call as well!! ❤️
Can't wait for the tutorial next week! I've tried to run Etsy ads in the past and I never felt like they were particularly profitable even though I have a high volume of sales.
It would actually be great, if you could do a walk through video, showing exactly how to set up Etsy ads and what items to avoid using Etsy ads on, like low profit items, that could possibly make you go in the red. Thanks again, another great video!😊😊
Wow, this is so helpful thank you!! Literally just changed my whole perspective on ads!
Would you please please do a video on being prepared as an Etsy print on demand seller for the big "sale" days coming up? Black Friday, Cyber Monday, and Small business Saturday? Thank you!!
I found your video while searching for 'selling on Etsy' and then subscribed because your videos are incredibly easy to understand! Thank you so much for the clear explanations and amazing content.
Welcome to my channel
Another fabulous video! Thank you Cassiy.
So glad you liked it! Thanks for watching, Mary!! ❤️
Hadn’t realized there would be an increase in organic sales for unadvertised listings. Interesting! Excited to try ❤
It is interesting! I hope this video had a lot of valuable information for you! 😊
Cassiy, first of all -- your channel is a goldmine of information and both the quality of information and its delivery are unmatched compared to any competing channel. One question -- did your advertisements include "offside" ads? It is my impression that your budget was solely dedicated to ads that are run within Etsy. If my understanding is correct, is there currently a video on the impact of the offside ads? Thanks in advance.
Thank you for another great video and I’m not sure if you’re still taking any requests for videos… I would love to watch a video how you figured out your Seos , descriptions and tags. Because I remember you mentioning in one of your videos that you did not use any of the Seo and keyword apps like Erank and sales samurai ect.
I think that would be awesome if you would be able do that . Thank you again for your awesome video.
Excellent excellent. Thank you for the information regarding ads and ads strategy.
I hope this video was super helpful!! Thanks for watching! ❤️
Thanks for this @cassiy Johnson! Just wondering at what point you’d suggest starting ads eg after how many sales etc? Thanks ❤
Damn only 10 months in and you’re already about to hit 40k subscribers. Congrats!! That’s insane!!!
Thanks so much, I can't believe it!! It's been such a full wild ride starting RUclips!
Great video! Thanks for sharing❤
Anytime! Thanks so much for watching!! ❤️
Thank u for creating your videos! It is very helpful! You are so generous! I'm so happy i discovered ur channel!
Btw i have a question, i'm listing shirt, sweatshirt and hoodie in 3 different listings. If for example the shirt became a best seller, is it ok to add the sweatshirt and hoodie to the variations? Will it affect the current seo and that listing's standing in the search results? Is it ideal to add the variations when the listing/product is already a best seller? I was thinking if boosting the sweatshirt and hoodie too if the shirt becomes best seller. Sorry if my question is really long. I hope u answer it, i'm really curious if editing a listing (even photos or stock) will affect the seo
Printify and Etsy say you THANK YOU
Great video. I’m curious if you would recommend that we advertise new holiday listings for holidays coming up that are getting views but not sales yet. I understand the concept of advertising well performing products but am wondering if worth it to try to boost my Halloween listings that have been up a few weeks and have decent views but no sales. Thanks cassiy 😊
Etsy Ads are like gasoline! Love it!! :)
Thanks so much for watching!! 😊
Hi Cassiy, where do I get the graphics for the t-shirts POD? And how many designs would you recommend I upload a week?
Thanks for all the info 👍
Hope this video was super helpful for you!!
Hi Cassiy.. This is very interesting.. I have heard lots of negative feedback about Etsy ads.. will wait for next week video..
And also one more thing As a new etsy seller.. it’s difficult to utilise more than 20 character in tags as compared to old sellers.. they have more than 20 characters in tags.... is there a way we can utilise more than 20 characters ? Apart from title
There are many naysayers on Etsy Ads, but we are huge proponents. It has multiplied our traffic. We limit our marketing budget to 25% of profits each month, gradually increase $ spent each month as sales increase, and this has worked very well for us. Thanks for your video, Cassiy!
So glad you liked it!! Your pricing strategy sounds like it has worked great! Congrats!
Thank you for this good information. I've had my ad spend set to $20 a day but the most I've spent in a day is $5. I don't know if that's a good thing or if I need to reevaluate. Any suggestions are much appreciated.
Hey Cassiy! Question for you. I just ran into my first issue with Printify where the colors weren’t what they were supposed to be. I filled out a request reprint and am now waiting. Can you do a video about this? Or a segment about this? I just want to make sure I’m taking care of my customers properly!
Did the reprint happen and did the color issue get fixed? I had one print that had a purple line that came out almost red from SwiftPOD. I convinced them to reprint (they didn't want to) and it just came out the same way the second time! They claim it is my color choice but I have no idea what that is supposed to mean as my color "choice" is clearly purple not red :(
$2k increase is a terrible return on $12k advertising spend. As with Google ads they are just an overpriced mechanism to give huge profits to Etsy and Google - as with nearly all advertising due to FOMO.
The returns indicated demonstrate Etsy ads are 80% over-priced. If they dropped 80% they would be a good ROI.
I’ve only got one item so far that has a high number of views/clicks-is it worth it to run adds for just one item? My budget is only set for $1.50/day
Thank you Cassiy!!! ❤️🙏🏻❤️
My problem with etsy adds- is even though my budget is now $100 per day... I haven't reached $100 pcm with nearly 200 listings. It's like Etsy doesn't want to advertise 95% of my products. My products follow current trends- my new stuff is all Christmas orientated and my SEO is fairly well optimized with relevant long tail keywords,,
Hi cassiy..I discovered your channel as I would like to start a POD business using Shopify. I was considering Etsy as well but after this video I was wondering why I would want to run ads on a platform like Etsy since they already have customers ready to buy products on their platform. I might as well create my own Shopify store and run ads where I am in control of how much I make and marketing strategy. Don't you think that makes more sense? Also, I heard Etsy can shut down your account for no reason. I have watched videos of Etsy sellers on RUclips complaining about that. So, it is safer having your own website that way you have more control. I suggest you too should not only rely on Etsy and create your own platform or website to drive traffic there too.🙂 It just an advice from random person on RUclips so you can ignore my comment of you like. The rule is multiple streams of income.
Hi, first thank you for all your great content! One question, if you read this...I remember some automated message appearing when I was listing my by products on Etsy, saying that some words might impact my SEO performance. As I beginner I ignored it at the time, I am now checking my past listings but the message doesn't seem to appear anymore...It there a way to know which of my listings might have contained the problematic terms?
I could see doing the ads if you were already selling a large volume. I'm not sure I would try it this early in the game (3 months in).
How do I upload my "All Sales Are Final" to Etsy, Where do I put it?
I probably saw this in a video - too much info! LOL
I know this is off topic, not sure where to post it.
Obsessed with your videos! Thank you so much! I did have a non-ad-related question... For your POD services, do you always purchase samples from Printify to see the quality of your listing or not? This is my first time doing this and I'm getting a couple samples to see how they look before I list, however, I'm not sure at what point I should just "trust the process."
Looking forward to your response! =)
Hi Heather! No I don’t get a sample of everything. I think getting a couple samples is beneficial to get a feel for what your products will look and feel like. If there’s a design in particular you’re worried about not fitting or not printing right then that could be worth getting a sample.
I do have a few videos reviewing Printify’s products! 😉
@@CassiyJohnson You're the best! Thank you!
Thank you for this video! I just started new and have one question I can't find the answer to in advance. If I have 100 listings and advertise 5USD/day, does this amount spread on all listings or will it be 5USD PER listing (500USD per day)? Thank you :)
I’ve been searching for concrete information regarding the use of TV show(Schitt’s Creek, Friends, True Crime) characters’ likeness or pun show quotes on Etsy. What I’m finding is sellers comments instead of Etsy rules/ Trademarks. What is your view on using TV shows? Thank you!😊
if your etsy ads is performing much better on specific search terms, do you change your listing's title to those search terms or no?
thanks cassiy...
I hope this video was so helpful for you!!
hi cassiy , awesome video as always. my question to you is what editing software / screen recording software do you use for your videos??
I just use the free software on my Mac computer, so iMovie for editing and just screen recording for recording my screen. However, this particular video and the last 2-3 have been edited by an editor that I am paying and I am not sure what he uses!
@@CassiyJohnson thank you !!
Cassiy - why do people use the hide in store feature on Printify - and then recopy every sku?
So, from what I have read, there is no up front costs to use Etsy Ads correct? You are only charged a fee (which is 15%) IF you make a sale? But when I go to set up Etsy ads and set a daily budget, it says "Your budget is only spent when buyers click an ad, and you can change it any time." So, you are actually charged each time they click on an ad, whether or not they actually purchase the item?
that's crazy. Spending 12,000 to make 2000 is nuts
As a new store I HAVE been running ads because I feel I need the boost to get seen in a saturated market. Now that may not be correct, but I have seed money to get started and just see this as cost of business.
That said I feel like my ads are just not performing well and maybe the problem is with my listings. I've been trying to follow everything you and others has taught me about good images, titles, SEO, etc. My current ad budget is $100 a day but Etsy isn't spending nearly that much. Yesterday shows $1.69 in ad spend, 1,164 views 5 clicks, and no sales. For the last 30 days, $28.89 in spend, 14,100 views, 97 clicks, and 1 sale.
I feel like I have multiple issues. I'm not getting nearly as many views as I would expect with my ad budget, and of the views I am getting my CTR seems really low :(
I know this can be really discouraging in the beginning but I would just keep finding new niches that are selling right now, creating new designs that bring value to the search results and getting a little better everyday! Some people are better at this right out of the gate but most of us need practice. If your adds aren't getting clicked then it may be something missing with your listing. So again make sure to be adding value in some way to the design, not just copying, have good mockups, and make sure that it is easy to read from the tiny thumbnail. Just keep at it!
I opened my etsy shop 6 months ago I made 664 sales, How can I make more sales, my rings in the first page but I can't grow my business fast, my etsy ad budget ıs 60 dollors, What should I do for grow my businnes fast
Once again, helpful video, you hit a sore spot of mine because I want to do what you suggested however, Etsy won't allow me to raise my budget. It is stuck at $1 any suggestions?
You just have to keep your budget at $1/day and the more often that budget gets used, then the more often you use the full budget, they will eventually raise your budget!
Wow. Most of us small businesses cannot afford $40 per day per ad. In addition, sales also depend on what whether or not what you're selling is trending.
Hey Cassiy, I wanna focus on Christmas right now but I’m not quite sure how because of trademarks. Is Santa trademarked?? It feels like every phrase and person related to Christmas is trademarked unless I am overthinking it
Follow, I have the sane question
Thanks for all your wisdom Cassiy! Been helping a lot! Unfortunately I just got my account temporarily suspended and I'm not entirely sure why as there is no explanation or email. I emailed them to inquire as to why. I just opened an account and was very excited and ready to start listing, so this is extremely frustrating. Should I just keep designing while I wait for their response and have things ready for listing when the suspension lifts? This is definitely a kick in the pants :(
Don't despair! Keep designing and especially keep learning. My shop was shut down for over 21 days the day after I put up my second listing. I did have to reach out to them a couple of times to get it resolved and in the end the answer I received was that I just got caught up in the Etsy security software. It took about another 3 weeks for me to be able to access the community forums after that. Again I had to reach out to Etsy to get that resolved.
@@kimyoung8164 yeah I figured it could take a while as the only way to contact them is by email and everyone says it takes them weeks. Oh well, I'll just keep plugging away at designs and email them again after a bit if no response. Thanks!
Sorry this happened to you! It happened to me when I started as well but they will give it back quick! Someone last week I talked to got it back in like two days. But they don’t usually message you back to let you know, so just try to login everyday!
And definitely keep designing in the meantime and even uploading to Printify so it’s easier to keep going once you get it back!
@@CassiyJohnson thanks so much! 🙏🙏🙏
YAY my account is back up! Only took a day :)
Like Cassiy said. They don't notify it's working again. You just have to check your account often.
Hi Cassiy i'm going to start my etsy shop somewhere in November so I was wondering where do you go on etsy to turn adds on and off because I don't think running ads for the first few weeks or months for me would be best.
You’ll find ads under the “Marketing” tab. But you don’t need to worry about that just yet. They don’t turn on automatically or anything so you have plenty of time to get it all figured out, but don’t stress the small things. Pay attention to the suggestions Etsy gives on your dashboard. Not all will apply for you but some are great and will help you along the way. ☺️
@@heartofearthcrystals they actually are on automatic I got an email that I was auto enrolled into Etsy ads at 15% and could select to turn it off....shop owners that make over 10k a month are required to be enrolled
This is very random for this video but are you able to write off printify expenses on ur taxes
Yes you can!
I noticed that Etsy had me auto enrolled into off-site ads and said if someone makes a purchase off that ad they will charge ad fees. I turned that feature off... thoughts on leaving off or turning back on...I've had one sale so far but not from off-site ads and said could be 15% that Etsy takes
I recommend leaving offsite ads on. This is Etsy advertising your products on other websites like Facebook or google, so it's a sale you wouldn't have gotten otherwise. So when you do get those sales, which aren't very often, now your listing gets a boost because it sold and hopefully you also get a good review! Also after you sell 10k in revenue in a year, you don't have the option of turning these off anyways.
@@CassiyJohnson I turned it back on. I noticed my traffic was lower.... hopefully once get hand of everything be able to get designs up faster
HI Cassiy. Just got hit with my first off-site ad sale. How long does an off site ad run? Im trying to decided if I should increase the price by another 15% on the two listings Etsy is running ads on in case the ad runs for another week or tower longer.. The cost of that ad severely cut into my profit. I can't find the info on length of run per ad/ per listing anywhere.
Also if I know they are running an off site should I also drop the free shipping since that also effects the overall amount etsy gets from my sale.
@@kimyoung8164 Try a split test and create a duplicate listing with a shipping fee to see which one does better.
Hi Kim, off-site ad sales are very rare, at least for me. I would say 1 in 100 ads shown for off-site ads. I would leave everything as it is and focus mainly on the customers you're getting on Etsy, a 15% increase sounds a lot when most of your customers are already on Etsy. Also, you're getting some profit and it's not a complete loss. I see it as a boost to a regular listing that happens every other couple of months. If you've sold less than $10.000 total you can opt-out of off-site ads.
I turned mine off until I have large volume of sales
Hello!! Thank you so much for all of your help!!! Question… my friend and I have an LLC and an Etsy shop together. Can I purchase something from that account from our Etsy store or would that be frowned upon by Etsy??
When you try to order something from your own shop Etsy will say something like ”oops! You can’t order from your own store” but you can order samples of your products through Printify if you want to do that. Wishing you the best!
Saw you grow 5k subs in 2 weeks, don’t forget about us !
I try to get to the comments as often as I can but I definitely won't be able to keep answering all for hem anymore with how many comments I'm getting but I appreciate the support and really hope my videos are helping make running your business easier!
Interesting but calculations do not cover all the additional fees? such as vat on the ad fee plus the actual sales fees that etsy charges, so that 2000 is possibly even less. I agree they give organic growth a boost.
This is why i liked facebook ads so much more. Seo didnt matter. U can make money immediately. Etsy is so much harder because you are limited to what people are searching for but fb u can show it to your ideal customer and they would buy. Etsy is s store and fb was easier to make sales on 🤦♀️ 😩
But what about all those hours you spend filling all those orders for only 2k
That was my problem
I do print on demand so I do not fulfill any of the items, that is why my margins are smaller. If I was making the items, my margins would be much larger than 30%.
@@CassiyJohnson I do print on demand also, my margin is only 25% because I have to keep up with my competition....( which is huge btw) but handling all those orders and customer service and personalization and changes are alot of work!!! Do you not personalize? also did you account for paying your taxes at the end of the year in your profit? sorry just trying to make sense of Ads my self. Thank you for sharing your views.
What is vat id nummer and how do i get that. Need help!
Do not run Etsy Ads. It's garbage. You will lose money.
That's not true... Thanks to ads, when I started my store i sold 104 products my first month and using small niches. I always promote new products and i combined with different strategies
Are you able to sell T-shirts in Twitter comments
Are you able to sell T-shirts through at Etsy with a link and a picture in Twitter comments
@@charlesking3384 no i use SEO.. I have an expert helping me with SEO and also I am expert so we focus in evergreen niches nothing Christmas Halloween
@@charlesking3384 i never use social media... Becareful to share your store, if I see you have an interesting niche believe me I will be a strong competitor