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Should you run Etsy ads? Beginners Ad Strategy 2024 INCREASE SALES
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- Опубликовано: 11 апр 2022
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In this video I am covering......
1. Why Do I Run Etsy Ads?
2. Who should NOT run Etsy Ads?
3. A Beginners Ad Strategy
4. What to expect when you first start running ads for the first time?
Ok, so I just set my ad spend to the max allowed and I was really nervous BUT I've already tripled yesterdays sales and I'm making a 5x return plus converting at a 2.3% on the ads alone not to mention the extra from circulation. This is awesome! This is honestly the goal I had when I started the shop.
I should note, I've had my ads running a while and I skimmed it back to my best converters + a few extras I'd like to see moving, but still this is the best I've done. I could totally sustain the shop on just this progress. Thanks again!
Awesome any Etsy coach will tell you to try to get to Max budget allowance as fast as possible! Of course as long as your top line sales are profitable and you can handle the traffic. You’re competing against people that are spending the most they can so it’s in your best interest to be on the same level as the top people! In theory increasing your ad budget should proportionally scale your store and shouldn’t increase your monthly marketing cost percentage anyway
@@EcomHannah you’re super right about it. I was terrified I’d outspend my earnings but it looks like that’s not a very realistic fear. This is honestly the level I imagined my store at. Thanks so much for your advice in this video and your whole channel!
Awesome don’t be afraid to make more money! That’s the fun part you deserve it:)
Love your advice. Good stuff. Just discovered your channel and soaking it all in. Thank you
Great video!! So many of the How to Grow Your Etsy creators generate vague content. I love the practical business tips here. Subscribed immediately!!
Wow thank you so much for the love and watching!
I run a shop with my sister. We just opened 2 months ago. We started using Esty ads a few weeks ago, testing to see where it goes. Def got a ton more views and clicks. Not much as far as sales yet. But, it's still early.
Good stuff yes you really need months of running ads to make real decisions on your products
This is so helpful, thank you!
Thank you for watching
Thanks Hannah for your insight on this. Just started my Etsy ad campaign.
Thanks for the love and watching
Thank you so much for sharing and talking about what’s normal to see, it helps out a lot with our expectations.
Thank you for watching !
I advertise 2 - 3 listings at a time of my best sellers with the best thumbnail.
My most popular listing has 17k views, 2% click rate and 6.4 ROAS.
My other listing also has 5k views, 2% click rate, and 13.23 ROAS.
I generally spend between $2- $3 per day although I have gone up in the past and not seen a big change in sales.
I'm hesitant to be on the hook for a big monthly/yearly ad spend when my ads do well for such a low price.
I definitely plan on boosting up ads until December to prepare for the holidays.
Third comment, but first to smash the "Like" button! Thanks for this video! I only just started Etsy ads, but I only have about 50 products and my store is only a few weeks old. So these tips were just what I was looking for! Thanks!
Oh awesome that’s great let me know if you need any help
I literally was looking for vids on this today!! thanks ❤
Thank you so much for the comment and the love
Thanks for the insightful take on etsy ads. You mention ads not being particularly beneficial for sellers in niches with low item stocks, what strategies would you then suggest to grow stores like these?
It’s worth testing because even if it goes out of stock you can always put a new product in that listing after it sells out. Essentially the second you launch your listing etsy is judging you and giving your listings a score so if it makes consistent sales that is a really good listing and you can just replace the images with a new item in the same listing
Thank you, just starting out with it. Good to have some sense of what to expect and do:-) One question is that, as a starting shop I don't try to compete with the most popular search terms in my niche. But with ads this is perhaps quite fine to do, or not?
Oops, another question. If I spend lets say 5 dollar per day on Ads, and the ads expenses reach 5 dollar for that day, will etsy than stop displaying my listings from 100% to 0%? Or does Etsy try to distribute the display of your ads evenly throughout the day? In other words, will a 1 dollar per day budget reach displaying your ads 100 times happen as fast as when you spend 100 dollars p/d?
Do you have a video on how to fully optimize your Etsy store so we are ready to start running ads. Keywords and descriptions are things I struggle with .
Yes check out how I did 945k video
Excellent tips, great to the point video!!
Thank you so much for watching
One metric not discussed here that is high value is "Expected Ad spend per sale" if my conversion rate is 1% and my cost per click is $0.125 then I can expect 1 sale per 100 clicks, meaning that sale will cost me $12.50 in ad spend. If I take my product, subtract my production costs, etsy's fees, and other costs and then subtract another $12.50 how much do I have left. That's the incremental value of that sale. In my shop where my annual revenue is low 5 figures, my average order is $8, my conversion rate is 1.3%, and my cost per click ranges from $0.08 to $0.30 ads do not make sense for me, every sale from ads will be a loss.
That is great to point out, couple of things, with such low order value i recommend to allow a listing to spend until it’s in the thousands of impressions before turning it off, IF the roas are not profitable turn off for that listing, however it is still in your best interest if you are thinking in the long term game of Etsy and paying more attention to your top line sales.
Also note that as you rank your ads in theory should get cheaper but if you are not willing to invest the money you will never know how high that listing will be able to rank and you will be left depending on organic sales. So yes that means going negative before positive. If you do not invest, trust me there are going to be competitors who will and they will out bid and out rank someone who is not spending
Very valuable info, Hannah! Thanks!
Glad it was helpful!
Great video as always Hannah!
Thank you so much for watching and sharing the love
Great video and info !
Thank you so much for the comment and watching!
How are you keeping track of when you started running an ad to know when you should turn it off?
ads are always launched in my shop the day the listing goes live which you can see but also gauge it based on spend as well
I find if I dont run ad I get no views at all. How many items per dollar would you do for daily’s budget. And if you get clicks and no sells at what point do you turn off the Ads?
Extremely valuable video! So you kept referring to breaking even/being profitable in the beginning to collect data and using that to better optimize the shop. But my question is…how long do we play that game until our ads are finally making 2X + ROAS consistently? Or does it ever hit a consistent positive ROAS on Etsy? For me it always seems to go back to losing profit. Do you see that with your shop as well?
Regardless of the roas on the product overall I am profitable which is what I’m looking for to scale. Every niche is different and if you have not done the steps to fully optimize your listings and do the proper research beforehand you could be negative or if you just are new and I do not have a lot of reviews that could be another factor
Another great video from Hannah Banana. Thank you.
Thanks for watching!
I’ve been running Etsy ads($15 a day) and a 15 % off sale on my new listing for two weeks now and when I go to someones profile who favorited the listing and then press my shop name, it shows you how many people have it in their cart even though I’m running a sale. So I see that everyday people put it in their cart and now it says over 20 people have it in their cart(I’ve only gotten 3 sales so far from ads on the listing and 55 clicks)
but I was wondering, how many people have to put it in their cart before Etsy realizes that buyers like the listing and that they should show it to more people?
That is a super good conversion rate on only 55 clicks! patience is key with this, let etsy do its thing! having 20 in carts is also awesome!
@@EcomHannah thank you so much for your reply!!!
Also, since I’ve been running ads, I noticed that some of the search phrases say high click rate, should I make sure that I have those exact word phrases in my tags?
And if I do take out underperforming tag phrases and replace them with the high click rate ones, will that set my momentum from the Etsy ads back or will it make it better?
If you are getting a high click rate for certain search terms you should definitely add that until your listing somewhere :)
But be careful with a high click rate search terms if you’re getting a high click rate but not a lot of purchases make sure that keyword is an actual keyword Product Fit and you can check this by Typing
In the search term and seeing what comes up and if you see similar products to yours showing up then that could indicate it is a good keyword product fit. Sometimes you can use a keyword that gets a lot of clicks but not a lot of sales and that means that when people click on the actual product it’s not what they thought it was for whatever reason.
But if it is blatantly a keyword product fit do not take it out
Thank you for the great video, Hannah! :)
Thank you so much for the love and watching
3 minutes into the video and I'm already, wow, true! thanks!
You're so welcome!
Thank you for providing such informative content, it really helps me and keeps me motivated. Recently I started an Etsy shop selling digital business templates and have already achieved 83 sales within my first 45 days. I'm looking to increase my sales even further and am considering using Etsy Ads. However, I'm unsure which option to choose. Can you explain the differences between the advertising options that Etsy offers, and which option would be best for a new shop like mine that's focused on increasing its sales?
Etsy only has their own marketing on etsy to bring in more traffic so it’s your only option :) thanks for watching
Oooh I am sorry, by this I mean in “Ads goals” which option is better.
Option n2: Drive orders short-term?
Or
Option n4: Take my sales up a notch.
Sorry for not making it clear. And thank you so much for your fast response
Hi Hannah! Thank you so much for everything! I started my Etsy shop in October after a call with you. I started running ads at $10 a day and it spent through that in a few hours. I upped it to $25 and it's still spending through that before the evening. The budget is mostly spent on the one keyword that directly reflects my product. I am getting sales but my etsy shop is still only 2 months old so I'm not positive my listings are perfectly optimized. Question: Is it normal to spend through the whole ad budget before the day is over? / Should I keep upping my budget?
It is different for every niche. Some niches won’t spend, but if you’re in a very high search, niche, then it could very well spend the money. I’m a big proponent of spending just so you can rip off the Band-Aid and see what’s working but if you personally don’t think your listings are optimized it’s not really the best bang for your buck.
Thank you Hannah, that was helpful
So glad thanks for the comment :]
How much time is the "beginning" you are referring to? 1 month?2months? How long should we wait until things start to work?
Do you think $3 stickers are worth Etsy Ads? Ive turn them on but don’t still through with it for more than two weeks because I lose money. So idk if I should just keep them turned on to see if I end up being profitable by the end of the month. I’m also kinda new. I have 200 sales 74 reviews, idk if that plays a factor.
No one talks about this, but when I put in say $20, I'll check an hour later and that amount has already been spent! So does that mean etsy won't be showing any more of my ads the rest of the day because the budget limit was met within an hour? I've started putting in a smaller amount early in the day and upping it as the day goes on to try to get ads in front of people at different times of day. I have no idea if this helps--any ideas, Hannah?
Could other sellers be clicking the ads to drain my ad budget? Or bots maybe?
Are you selling in the POD space? in these niches because the nature of the business is having many many listings etsy will spend your budget where in other less competitive niches if you have your budget at say $500 it may only spend $50. If this is the case for you I would say only spend on listings that are organically getting the most clicks or sales and start there so your budget is just not all getting eaten. $20 a day is not a lot to really collect true data, that is why a lot of POD coaches say to only spend on already organic selling listings first.
@@EcomHannah Thank you so much for answering! Maybe you could do another, even more in-depth video at some point on ads. I have a million questions about them now that I've been diving into them more the last number of months. As for advertising only those listings that are already doing well organically, would I even turn on ads for bestsellers that are already on page 1 of search? And which keywords for each listing do you turn off? If you're getting tons of clicks under one listing for the keyword "mug," do you leave that one on even though it's so broad and generic? Or is that eating up ad budget since it's not very specific? I really appreciate how thorough you are with most of your videos compared to other etsy coaches.
Do you put all your money into one listing? Or multiple listings?
you set a budget and etsy disburses it for you based on what gets clicks
Do you offer one on one calls for Etsy and/or Facebook ads? Can I email you?
Yes please do hannahthemark8er@gmail.com
can we get a hands-on PPC tutorial?
For sure ! I have one but I’ll do a new one
I really love your videos Hannah but please do fewer cuts in the video editing as they are just tiring eyesight :(
Sorry about that all those little cuts are when I’m saying like or ummm haha
@@EcomHannah it's okay to have some ummm in the video :( feels more natural ;)
If I have approximately 1200 items at my shop, how much should I spend to get a profit from ad? Etsy ads stopped working for me like a year ago or more (Etsy had a big changes in SEO and general works, and it broke everything).
Iv Been running ads for a few months and slowly upping the budget too. From 1$ to now on 6$
But out of 442 clicks Iv had 19 sales in last 30 days
Also last months Iv been profitable a bit but before that was breaking even. Am I on the right track? Any advice?
100% on the right track 19 sales out of 400 clicks in most industries is really really high that’s like a 4% conversion rate. If you’re just starting out breaking even is really winning in the beginning and you want to get to your max budget allowance as fast as possible to get reviews and social proof on your listings. As long as you’re breaking even on your top line sales not on what Etsy is telling you you’re ad spend is making you, if your top line sales are either breaking even or profitable scale up as soon as possible
Thanks for your reply Hannah! What do you mean by top line sales? Just for clarification The figures I gave was just from the Etsy ads clicks and sales, not total month. X
Top line meaning total sales what it shows on your main dashboard
@@EcomHannah okay thanks for your advice! X
If I have more than 100 products, should I advertise all of them?
In the beginning yes to collect data but I would say if you have not done proper research or product optimization first to focus on that first
Can you do a training on tiktok ads, Fb ads, Google ads?😊
I definitely can make some updated videos about the stuff :)
@@EcomHannah you’re amazing. Thank you!!
Love your videos Hannah, thanks so much for the awesome tips and insight in all your videos. So I've started a business on Etsy selling all POD products. My question is (correct me if I missed this in any of your videos), how many product listings/SKU's do you recommend I have in my shop before paying for Etsy ads? How many new product listings do you suggest be added on a weekly basis? Thanks heaps in advance!
I would do as many as you can, If you do not have many products to sell duplicate the listing and test keywords and main images. especially with POD the top people have hundreds of listings but shoot for 100
@@EcomHannah thanks Hannah 😊
I’m new to Etsy and have been running ads and nothing is happening. No converting listings so I’m unsure what’s happening. I’m my opinion, my store is optimized. Frustration station
What is your store name or shoot me and email hannahthemark8er@gmail.com
Hi Hannah! love your videos. I started my store about a month ago and did the best I could but still didn't make my first sale... I don't know what I should do more :(
Its hard to tell what is going on with out more context you could book a call with me on my website if you would like a consult! www.ecomhannah.com
what I didn't quite understand is: you said to turn off an ad, after 20-30bucks spent and no sales right? do you mean after around one week? that would be my launch in my case wtih 5 bucks a day. Or what did you mean? how long is it advisable to run the ad to know it is or not working?
I would say if your a new store and you have no reviews you may need to spend more and go negative first, let the ads run for at least 2-4 weeks if your a new seller to see which listing make sales and which don't, turn off the ones that are not making sales. Depending on your price point turn it off at 50, 60 , 70 what ever you are comfortable loosing with the listing having no sales. BUT i would say do not even touch ads if you did not do the proper research & development and listing optimization first.
@@EcomHannah okay, great! I really appreciate you taking the time to answer, I'll follow your tips :)
We don't know what we don't know
100%
Top Class tutorial
Thank you so much for the love and watching!
Hi Hannah! Thanks for the video.
I filtered my ads to show their performance over the past 30 days. I have 21 listings out of 142 advertised with a budget of $10/day.
a couple of questions -
1. there are about 8 listings at the bottom that have taken up my ad budget (not much), but no conversions. should I turn the ad off for them so it goes towards the listings that have a few conversions?
2. I have sold a few of each of these listings within the past month, but it seems that none of the sales came from the advertisements. If I turn the ads off for them, do you think this will have any effect on their performance outside of the ads?
Thank you!
Couple of noes 1. $10 a day is a very low budget, if you keep it that low you really need to let it run for a month or so before collecting enough data to change anything 2. always look at top line sales after vs marketing spend not "how much your ads made you" 20%-40% is normal amount to spend on total sales when you are first starting out and trying to grow. 3. if a listing is just eating your ad spend with 0 Roas and 0 ATC and 0 organic sales only then turn it off in the beginning but really needs to spend and uncomfortable amount before you kill it . (its hard to tell without understanding your business model)
There is so much more its just hard in a comments section I would really need to see the inside of an account to diagnose what I would do in your situation, every business margins are different and require different expectations. I can give broad over views in these videos but as far as when or when its sufficient to kill an ad depends on what your selling
I have my presets etsy store at $20 per day. I’m wondering how fast I can increase my Ad spend?
If you keep putting it to the max it will get increased by etsy faster
@@EcomHannah oh really? So my max is $200 a day rn. Should I go from $20 to my max immediately instead of going slow?
I have over 200 listings and Barely get 50 views a day. I proven seo and tags, pics are good what in the world I am doing wrong. Im following everything I am working so hard why I dont see result? Any tips? Pleaseee
Is your model print on demand?
@@EcomHannah Yes I am currently using Printful and Printify.
Hi Hannah, I run google shopping ads for my Shopify store and they do really well for me. I’ve been reluctant to turn on Etsy ads for my Etsy store because I feel like it might divert sales and traffic from my Shopify store. Any thoughts on this? Thank you so much 😊
Nooo it will not, etsy ppc will hone in on traffic from etsy, google traffic is much much different source! If you are profitable on etsy as Is I encourage you to start test ppc
It’s 2 completely different sources of traffic it is veryyy rare that the 2 would cross paths unless your product is super super specific
@@EcomHannah thank you so much Hannah. You’re the best. I’ll give Etsy ads a test run.
@@kperez83 :]
Hi Hannah, would you recommend spending the max budget ($25) on £5 digital items?
When you are first starting out you will go more negative than most because your price point is so low. But as you gain rank things will change. I would say spend what ever you are comfortable with put max budget and as sales start to come in begin to up it as much as you can as fast as you can (Obviously making sure you did the listing optimization and product research before you run any ads)
@@EcomHannah Thank you so much!
Normally the video audio is fine for this one I barely could get through it 😅
Sorry :/
@Hannah Gardner it's okay!! I shouldn't of said anything I was having a frustrating day and somehow the audio of the banging and tapping was just adding to my already down mood. I'm sorry I even brought it up honestly it wasn't meant to intentionally bring you down. I really enjoy your videos and honestly had a break down like 2 days ago and ur pep talk for new sellers really helped ! So I shouldn't of even said anything and nobody else seemed bothered so Maybe it's just something on my end. Either way I woke up on the wrong side of the bed today clearly and shouldn't of commented. IM SORRY!! I appreciate you're videos I should've just found another one and moved on with it 🤣
@Hannah Gardner it wasn't your voice or anything it was just the music behind it or something was banging and tapping and like scratching at some points. I'm really sorry ! I hope u see this apology and then ill delete my comment. I shouldn't of even brought it up it's your video do what you please right!
I'm sorry hannaah!!!!!!! ❤️❤️❤️❤️
@@alexism2144 awww no worries! your allowed to have bad days especially in biz its all apart of it, yea I have been trying to tell my editors to cool it on the sounds its too much
Love you ❤️😘😘❤️😘😘❤️😘😘😘❤️
haha love you too thank you for watching!
Second person to comment. Beat all the suckers 🙄😂
Ha ha nice! Thanks for the love
I really don't mean to sound like I'm hating but as per the type of content you make and your target audience your language is a little overwhelming I mean you're using kpi's, conversion rates, high ticket sales like man, just make it simply specially since you're trying to reach people that are on the learning curve or not even there yet, you probably have a solid digital marketing or e-commerce foundation but people need to be briefed in really the simplest way possible in order to understand a concept better and I feel like that makes your videos really hard to follow cus at some point u just go. Ugh, what is she even saying and I say this because i did understand most of what you said but I know for a fact the majority of your target audience won't.
Hey, no worries at all. I like this feedback I will definitely keep it in mind I never got a comment like this before so it’s good to know! I normally will define the jargon if I say things like that. Probably did a poor job in this video. I have to say most of the people that reach out to me are more advanced and serious sellers, which I don’t mind I don’t really consider myself speaking to people people looking for get rich quick or side hustles.
Marry me 😊
I DO haha