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Wow, what a great video! Thanks a lot, I learned a ton 🙌🏻 A fun sidenote: my 11 month old son saw me watching this and started waving back at your hand movements 😂

Love this video describing some of the differences. Can you please go into some of the details in the photograph you think make some photos from more expensive photographers cost more? I’ve seen some of the portfolios from some high end photographers, and I can distinctly see the story telling, the quality of the composition over “regular” wedding photographers. But I would love hear your take analyzing perhaps others or even your own portfolio over the years. Thanks!

I think people like you who's brain hurt when trying to figure a fairly straight forward trigger that children can figure out, should buy prophoto. We don't want your brain to hurt.

it's pronounced zhee-clay it's French

Thanks for the great advice! Will have to try out a video light instead of flash in certain scenarios!

It would only work if you're already pretty well known. I don't think anyone can just justify even just a 5k for a wedding shoot.

I've used both imagen and aftershoot and I've always seen it as a way to do the bulk "boring" part of editing. I'm on aftershoot now and happier with my profile (and it's cheaper too). I would rather focus on the creative bit of fine tuning the colours / crops etc.

Thanks for the light review. As someone who shoots both photos and videos - this is brilliant. Appreciate your insight and advice.

Love your Videos Luke, always super informative!

Good ol' Gary Fong. It did me well when I shot club photography - except it was so bulky and intrusive. And would fall off. Eventually it broke apart and i never used it again.

for once someone explains their reasoning in suggesting using manual is to learn rather than it being 'just what you should to be a real photographer'

Thank you ❤😊

Even if I am single, I would love to have you as my wedding photographer 😍 And even if you don’t know me, I feel like watching a friend talking which is the best feeling when watching videos 👌 I also love your photos and also the light in your videos, it’s just white and bright, simple and the background is so stylish, I love it 👌 May I ask you what light you are using for your videos and maybe make a video on your video setup, I would be very much interested 😍 And also keep enjoying yourself in your videos, watching you being happy makes me feel so happy 😊 And it’s weirdly really hard to find nowadays, I don’t know why!

Obviously region dependent but there’s no universe where I’d charge under $3000 for a wedding. And I have no experience in that specific field. It’s pretty much a week of work and nobody is charging under $100 the hour.

Thanks Luke ! Explained well !!

Loved your tips on staying calm and being ok repeating a shot if it wasn't the best.

Create a large demand for your limited supply and control the volume with price. Charles Lewis. 1/2 the weddings at twice the price gets you the same income with fewer clients.

Everyone loves the 1.8 S when they try it first It presents a good value. It’s an S. It’s going to give nice results. Then you try the 1.2 S. . .

This was extremely helpful! I love your energy and the way you explain things. Thank you!!

Examples or it's not true.

Nice! I'm sure your couples are both delighted and surprised when they receive this unexpected gift! Definitely a classy "finishing touch". Not sure all of us can swing the investment in setting up in house printing. But... hummm? )))

The key is to find the client who’s got disposable income. I’m conflicted in this video because if the price is too high, real people won’t book you. That said we are rapidly approaching cell phones killing the photography industry so make a few bucks while you can, I guess. Find yourself an off-ramp though.

Great explanation 👏👏👏👏

Such an amazing video! I absolutely loved what you said about not seeing yourself as just a photographer-I feel the same way. I mainly shoot elopements, so it’s easier to embrace that mindset, but I’m watching this video because I’m photographing a wedding tomorrow. Thanks for the inspiration!

Perfect life lesson. I work in a vet clinic where we look after people on many levels that don't make `business sense.' Never under estimate PR. The clinic has gone from 2 person to 23 person vet clinic

Great video Luke. As you said, there's a special feeling when you hold your photo in your hands! I was looking at the reviews from the that Epson P900 printer and it has a 3.9 stars. Have you had any type of issues with it?

Congratulations on the opening! Resonates so much with your feelings and approach to getting the photos tangible. Viewing a solid print in hand is truly a one-of-a-kind experience! I got myself a Canon A3+ printer with pigment ink, and experiment with painting papers. LOVE the process, but god the inks are expensive and run out fast!

looking forward to the 2024 installment in this series!

where to point flash, bounce or direct

Are you shooting by yourself the whole wedding?, editing by yourself ? And what are you delivering in your package?

They paused all student loan payments during covid, for at least 2 years... So you would have been ok!

I think you have misunderstood the concept of the Gary Fong accessory. It is an excellent piece of kit. It does actually give a softer more pleasing effect - and also opens up the background too. It is not the same as bouncing off the wall behind you. I left mine at a wedding last week and I'll be getting another one.

It’s a free market. People will think 10k is cheap.. people will think 1k is too expensive. You charge what you want 😊

Boho preset or sunset preset used at noon. Maybe it is a good idea is to "give away"( fee) the raw too. Styles change from time to time and from person to person (with age). I have done that too. ( im 60 so i learned to shoot with film for news paper and magazines ( in my 20`s). Our job is to do the service for the couple and not our ego guys.

I often hear the word Cheap, inexpensive and affordable used interchangeably. Cheap refers to quality. Inexpensive refers to cost relative to alternatives, Affordable is a specific case based on personal or business finances.

Okay I’ve been shooting weddings for almost 7 years and I’ve struggled so much with my pricing and I’ve heard alllll the things, but this video literally made it all come together and make sense. Like I’ve seen dozens of these videos and this one is by far the most helpful! Thank you!!

I left it on by mistake and not it is not charging. I hear from godox users that you cannot leave the flash unused for even couple of months

Thank you for the video, but this is too expensive. There are other AI apps that can edit photos much cheaper and just as well, if not better. The price for this product is a bit overrated!

Second tip, buy a loupedeck + the og version. Makes editing so much easier

The problem with imagen ai or any ai editing software? You have to double check the work and correct it. So for me it's no go. Whatever the AI does I do 98% with a simple preset and then fix it while going through the images.

Are they still in a raw format after you download them off imagen? If not do you find you lose any quality from further editing?

I tried so hard to love Imagen for the past two years. Their improvements from two years ago are awesome, but I cannot get over paying for edits I didn't like. I decided to try Aftershoot a few months ago, and thank goodness I did. Annual payment with as many edits as you want. The trial is worth a shot if you're still not fully happy with Imagen down the line!

I wonder if this program allows the photographer room for change and further improvement or growth?

I purchased a ZF and I already owned the 1.8 so I purchased the Voigtlander 50mm F/1.0 instead that goes mates much better aesthetically and the manual focus is fun. I am going to grab the 85mm 1.2 S line at some point though.

It is extremely insane to me that if editing photos costs 2 thousand dollars why the hell dont photographers hire Mexican editors to edit for a fraction of that! Im a wedding photographer living in Mexico with 15 years of experience, worked in Europe and all Mexico, won several nation wide photography awards and i would even avoid going to weddings just to edit for a fraction of 2 thousand dollars because to me editing is a breeze and even therapeutic. Also due to age many photographers would prefer to sit down and edit insead of cover a wedding. I bet there are thousands of great talented photographers in Mexico or other countries where cost of living is way lower that would love to work on that. Everyone trashes AI for taking the jobs or for replacing humans but there are plenty if cases where hiring humans is way better in many aspects.

This is more of an adjacent conversation to AI editing/outsourcing Professional editing -- & perhaps a hot take of mine -- but as someone who LOVES the artistry of editing (all the OCD nuances, as you say), Im annoyed by Photogs who say "if you're taking 3-6 months to deliver a final (wedding) gallery, that's absurd! Your turnaround time needs to be in weeks" ...meanwhile, they also say they NEVER retouch/edit their own images, they outsource their editing 🙃 Well, yeah, if you're not the one doing the tedious/time consuming post processing, it's easy enough to deliver a wedding gallery in a couple of weeks. Many Photogs are SOLO-PRENEURS...& we have personal + professional lives of our own. & as you mentioned, the minute of editing = tedious & it DOES require giving your brain/eyes a rest/reset. &/or we dont want to outsource or can't afford to (yet or dont want to). It's such a shame that there's this mentality of "fast food" service in a (luxury) highly specialized field. Like you, it's the culling & initial editing that's the most sucky lol so I have been thinking about AI editing for the culling process -- but keep the final edits for me to maintain my artistry/creative control. I've seen ImagenAI around, might give it a whirl once I update my laptop early next year.

This software is sooo worth the money

The only real downside of the Sigma Art lenses on a moderne Nikon Z is the noisy AF. It is too load for video. But for photos they are still great. No AF calibration needed - except for the 14mm, which should be adjusted to not hit perfectly in the middle, because of the curation.

Used Imagen for a few weddings last year but after reviewing my expenses and trying to cut costs where I could, I decided to get rid of it. I felt like I was still spending so much time going back and editing anyways. However, this 2024 season has been insaaanely busy for me and I am thinking about going back and really trying to fine tune my profile though and giving it another go. Thanks for the video Luke.

I do a fair amount of shoots where the final results are required at that session. This software speeds things up immensely and takes the stress away