I'd love to see an episode about how you tackle these different venues, situations, so that they all comply with your style. As you said, what if the groom is getting ready in a dark hotel room? What if the venue is extremely dark, like a old Victorian house or castle? Full of rich dark wood paneling, and not much light paint for reflection…❤❤
you hit the nail on the head. Light and airy is great for daylight outdoors. When you are indoors daytime already you need to worry about fill . If you shoot in contrasty indoor areas light and airy is way more work than dramatic.
I totally respect those like you who have the way they like to photograph and edit to a particular style. For me tho, I like the creativity of being flexible enough to venture the direction my clients want. I also enjoy the differences just as I enjoy the differences of every wedding or portrait session. Sure I list my “go too’s” but love the flexibility from client to client. Which is more of a how you see it clean and pure editorial vibe for weddings and for portrait sessions it’s the same or a bit warmer tones. That said I have several clients who love the moody look so that’s pretty popular as well. While I think sticking with a style that is consistent is great for branding etc I do feel it’s a creative choice to be flexible to an extent, noting that I know how I’m going to edit even be fore I take my fist frame. That’s said, I came across your feed and dig it :).
I’ve always felt that light airy in general with the incredibly blown out skies things like that it’s just people who don’t really take the time or effort to learn to use strobes and flashes that certainly lighten area is fine if you’re inside or wall locations and use natural light and windows things like that but it’s basically missing about 50% of the craft of photography. And surprisingly people pay for it go figure.
I'm not a weddiing photograper but I edit how the photo feels. I don't have a style of editing, except dark and moody. I know I need to grow out of that. I like your light and airy style. This is helpful to hear your thoughts about how you put together the new style.
If "True Colors" (True To Life) + Light/Airy + Cinematic/Editorial had a baby, that's my wedding/event style. Heavy emphasis on TRUE COLORS -- my biggest pet peeve is when a clearly WHITE wedding dress is tinted yellow/orange/green/blue bc of whatever the preset was that got slapped on OR bc of the environmental color cast. Same with Bridesmaid dresses or Tuxedos. If the dresses were ruby red, but in editing its now rusty red, thats a problem. If the tux was navy blue, it shouldn't be dusty blue bc photog toned down the blues for the SKY, not paying attention to what it did to clothing 🙃 I have to imagine the bride/groom picked specific colors for a reason. Its such a shame/disservice to shift the colors just bc the photog has a "style" -- but in saying that, you absolutely have to communicate with the clients abt that, if only to avoid "Sepia gate" type situations.
Light and airy can also be known as not caring about proper lighting and exposure or if the dress is blown out and if there is light in subjects eyes kinda lazy photography that people justify because of the times we live in.
Ill bet you money thats how light and airy was born. no lights no fuss. expose for the subject. there is no other option. its fast and easy. unless you shoot a night project.
@@diahsuter hey! if you're having any issues with the preset, feel free to send an email to hellolukecleland@gmail.com and share some examples of what is not working and I'm happy to help you fix it.
What is the main camera gear that you use? I've noticed that people that use the Sony system honestly tend to go for the light and airy look, and I don't know if this is because Sony's color profile already leans in that direction.
I shoot Nikon. And honestly it can be a little tricky at first with Nikon because the highlights can be easily blown out. But once I figured out that balance it’s worked really well for me.
@@linusfotograf Some people may say that, but I tend to find it comes from people that I have not extensively used every camera brand. Some color profiles with some companies do lend themselves more easily to one style or another. While obviously anything can be bullied into compliance by Photoshop, it is far easier to start with a company whose profile matches your style.
I have several friends who are wedding photographers, and sadly, I feel like they both hate weddings. When I started getting into photography, I would go to them for advice, and then I quickly realized that I don’t even think they like PHOTOGRAPHY anymore haha. Shame
Cause I feel wedding photography is the hardest of them all. High stakes and high expectations. It takes the fun out of photography when it feels just like a normal job.
Yeah and it doesn’t have to be like that!! Yes there’s lots of people that don’t like wedding photography, and I think so much is just their mindset. It’s like anything, there are people that complain all the time and there’s people that are positive and excited about life and work even through difficulty.
I prefer lighter styles like yours. A lot of wedding photos are going too far with the dark moody trend to the point it looks more fitting for a funeral. But everyone has their personal preferences.
The answer is simple. 99% of photogs don’t know proper color theory and don’t have a team dedicated to proper theory. Light and airy is the way you shoot the subject and then work on in post. In a world of bad retouching ai(not there yet) and bad post production retouchers it is incredibly hard to find high end retouchers that actually know what they are doing. Those who do are making bank.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
FREE Worksheet Download: www.lukecleland.ca/finding-your-style
Luke puts so much quality advice and production into every one of his videos. I hope this channel continues to grow. He deserves way more views.
Thanks Man I appreciate it! Thanks for watching and your comments!
Maestro: 1) Can you show us how to do L&A in moody days with rain? 2) Can you tell us about the developing process of the fuji 400 to get it right?
I'd love to see an episode about how you tackle these different venues, situations, so that they all comply with your style. As you said, what if the groom is getting ready in a dark hotel room? What if the venue is extremely dark, like a old Victorian house or castle? Full of rich dark wood paneling, and not much light paint for reflection…❤❤
you hit the nail on the head. Light and airy is great for daylight outdoors. When you are indoors daytime already you need to worry about fill . If you shoot in contrasty indoor areas light and airy is way more work than dramatic.
I totally respect those like you who have the way they like to photograph and edit to a particular style. For me tho, I like the creativity of being flexible enough to venture the direction my clients want. I also enjoy the differences just as I enjoy the differences of every wedding or portrait session. Sure I list my “go too’s” but love the flexibility from client to client. Which is more of a how you see it clean and pure editorial vibe for weddings and for portrait sessions it’s the same or a bit warmer tones. That said I have several clients who love the moody look so that’s pretty popular as well. While I think sticking with a style that is consistent is great for branding etc I do feel it’s a creative choice to be flexible to an extent, noting that I know how I’m going to edit even be fore I take my fist frame. That’s said, I came across your feed and dig it :).
I’ve always felt that light airy in general with the incredibly blown out skies things like that it’s just people who don’t really take the time or effort to learn to use strobes and flashes that certainly lighten area is fine if you’re inside or wall locations and use natural light and windows things like that but it’s basically missing about 50% of the craft of photography. And surprisingly people pay for it go figure.
I'm not a weddiing photograper but I edit how the photo feels. I don't have a style of editing, except dark and moody. I know I need to grow out of that. I like your light and airy style. This is helpful to hear your thoughts about how you put together the new style.
Glad to hear it was helpful! Thanks for watching!
Light & Airy !!!!!!!❤❤❤
L&A is the best and the big master is Jose Villa. (Contax 645, fuji 400 H)
Saw one video and instantly subscribed!
Glad you enjoyed it! Welcome!! 🤗
I have no idea, how I stumbled across your video. But great ideas - a lot of truths👍🏻
Also lovely photographs!
Thanks!! Glad you’re here! And thanks for watching!
Thank you so much for your videos.. You helped me open up my mind so much..
You’re welcome! So great to hear that they’ve been helpful!
Yes please. Will definitely subscribe to your light and airy workshop!
Awesome I’ll keep you updated!!
I adore your work so much!!!
Thank you!! 🙏🏻
Could you talk more about the others styles too?
Light and airy 🎉
If "True Colors" (True To Life) + Light/Airy + Cinematic/Editorial had a baby, that's my wedding/event style.
Heavy emphasis on TRUE COLORS -- my biggest pet peeve is when a clearly WHITE wedding dress is tinted yellow/orange/green/blue bc of whatever the preset was that got slapped on OR bc of the environmental color cast.
Same with Bridesmaid dresses or Tuxedos. If the dresses were ruby red, but in editing its now rusty red, thats a problem. If the tux was navy blue, it shouldn't be dusty blue bc photog toned down the blues for the SKY, not paying attention to what it did to clothing 🙃
I have to imagine the bride/groom picked specific colors for a reason. Its such a shame/disservice to shift the colors just bc the photog has a "style" -- but in saying that, you absolutely have to communicate with the clients abt that, if only to avoid "Sepia gate" type situations.
most client love light and airy photos,,
Thats true! Im 61 and I asked to my youngest colleges at my work (teacher). Every one boys and girls liked the light & airy best.
Light and airy can also be known as not caring about proper lighting and exposure or if the dress is blown out and if there is light in subjects eyes kinda lazy photography that people justify because of the times we live in.
Light and airy is one thing. Blown out backgrounds cause people don’t understand exposure is another. 😂
That’s true! There’s definitely a line you want to be careful about not to blow out highlights as well!
Ill bet you money thats how light and airy was born. no lights no fuss. expose for the subject. there is no other option. its fast and easy. unless you shoot a night project.
most times blown out skies are an artistic/purposeful choice. Exposing for highlights and lifting shadows in post looks too HDR most of the time.
Am sorry is there any setting to shot light and airy before applying your preset. Sometimes the presets do not work because of some conditions.
@@diahsuter hey! if you're having any issues with the preset, feel free to send an email to hellolukecleland@gmail.com and share some examples of what is not working and I'm happy to help you fix it.
What lenses did you use on the wedding?
ruclips.net/video/HYxM5mGCDX4/видео.htmlsi=i1K5A_nUTIUS0O5M
What it means airy photography?
What is the main camera gear that you use? I've noticed that people that use the Sony system honestly tend to go for the light and airy look, and I don't know if this is because Sony's color profile already leans in that direction.
Any brand can be used to shoot any style you’d want
I shoot Nikon. And honestly it can be a little tricky at first with Nikon because the highlights can be easily blown out. But once I figured out that balance it’s worked really well for me.
That’s true!
@@linusfotograf Some people may say that, but I tend to find it comes from people that I have not extensively used every camera brand. Some color profiles with some companies do lend themselves more easily to one style or another. While obviously anything can be bullied into compliance by Photoshop, it is far easier to start with a company whose profile matches your style.
@@lukewtcleland I find that very interesting, as i find say Nikon tends to be a more vibrant and starkly contrasted color profile.
Light & Airy
I'm all dark and moody, but that's because I got my start practicing portraits in cemeteries (no joke).
I feel like almost all clients like light and airy. Dark and moody works for rest of them 😂
Haha that’s how I feel but there are lots of people that like darker photos!
I have several friends who are wedding photographers, and sadly, I feel like they both hate weddings.
When I started getting into photography, I would go to them for advice, and then I quickly realized that I don’t even think they like PHOTOGRAPHY anymore haha. Shame
Cause I feel wedding photography is the hardest of them all. High stakes and high expectations. It takes the fun out of photography when it feels just like a normal job.
Yeah and it doesn’t have to be like that!! Yes there’s lots of people that don’t like wedding photography, and I think so much is just their mindset. It’s like anything, there are people that complain all the time and there’s people that are positive and excited about life and work even through difficulty.
I prefer lighter styles like yours. A lot of wedding photos are going too far with the dark moody trend to the point it looks more fitting for a funeral. But everyone has their personal preferences.
Totally! And some people like that darker look too. Its interesting to see the variety there is out there
The answer is simple. 99% of photogs don’t know proper color theory and don’t have a team dedicated to proper theory. Light and airy is the way you shoot the subject and then work on in post. In a world of bad retouching ai(not there yet) and bad post production retouchers it is incredibly hard to find high end retouchers that actually know what they are doing. Those who do are making bank.
I have been doing what you did since the last 5 years. It really does push you forward. Glad to know someone is doing too haha.
That’s awesome! And cool to hear!
Light & Airy
Light & Airy