Such great advice. People pay thousands of dollars to get the advice you just gave away for free. That rebrand transition is very tough to say the least.
Thanks for your thoughts Luke. I might just look at that Light and Airy preset. I really like the look it creates. I just need to book a few more weddings to justify it :)
Nailed it there Luke. In year three of my business I shot 104 weddings and that was on film:) and a way simpler work flow btw. Needless to say I doubled my prices for year 4 and ended up around 70 weddings which was cool. As my skill level increased so did my prices and the most interesting thing is my venues changed to the more exclusive hotels and that was an eye opener. If you are shooting in the top venues clients also expect to pay top dollar for their photography. As a friend once said to me "I'm reassuringly expensive" :) Also worth noting no matter the price point clients want lovely wedding photos and sometimes the ones looking for deals can be the most demanding. I've spoken to photographers and videographers that are scared about raising prices understandably but in a crowded market place that could be the smart move.
Interesting video, but also somehow frustrating. In Spain, where I live, I shoot weddings for around 700 $ and I would be super happy to be able to charge 1500 $, and still get clients. And no, life is not that much cheaper in Spain, so obviously it´s basically imposible to make a living out of it. Of course there are some very established photographers who charge between 1500 and 3000 $, but hardly anyone is willing to pay that here.
None basically. Both still ruin the images in post production. Mediocre post work and misleading the clients saying they are “high end”Industry needs to change. You are a premium photographer not a high end photographer. This is what people need to realize and we need to teach the consumer the difference between good work and poor work.
Thank you so much for this video Luke. I just followed you a couple days ago and ive been bing watching your video. Keep posting man, I'm so glad I found you
Very good video, rarely do people talk on this issue so candidly! 1. Your intentional improvement was the takeaway from this video. 2. This replication (consistent look) is what a professional distinguishes from others. It is also true in personal life. I had heard this from Rafal Weigel on portrait photography. He had learned this from another photographer.
Not much. Hype. I know 30+ potential $10k photographers who make crap money. We work 40-50 weddings a year not like these lazy $10k ones who do 5-6 and don’t have the experience… there you go $10k photographers have less annual experience year over year so are actually not as great. There’s your answer.
I'm sorry I don't think any photographer is worth $10k. Sorry 🤷🏼♀️ I can't justify or rationalise how a trade that doesn't require a University degree can charge $10k for a days work. A dentist who studies for 6yrs doesn't charge one client $10k. A doctors who studies for 8yrs + should be charging $10k but yet they don't. Sorry Luke I love your stuff but this one I just can't agree. If it works for you cudos to you but I just can't justify paying that. I just married 4 kids in 3yrs and I'm a photographer and I was never going to pay $10k for a wedding photographer. We paid on average between $3.5k and $4.5k and we got great photographers.
Interesting perspective! A few things. It's actually not a day's work. It's more like a week of work in total. So let's call it 40 hours for each wedding. So that's $250/hour. Which yes is a lot, but in most places around the world you can only shoot weddings for half the year. So in reality, if you trying to equal that to a trades person like an electrician who can work all year round, it's more like $125/hour which I know trades that do that no problem. So in my opinion it's actually not that crazy at all. Also Bill Gates, and Mark Zuckerberg don't have university degrees. It's not about qualifications, it's about creating a service that is demand so much that some people will be willing to pay a lot for it. And yes my dentist has definitely charged me way more than 10k. That's because they have repeat clients, and wedding photography is hopefully a 1 time deal. :) And yes, actually I said that in the middle of the video, I said there are amazing photographers in the 3-5k range.
@@lukewtcleland I personally don't believe that photographers should just rely on the 6 months a year they can do weddings and then charge accordingly to make up for the other 6months. That's not the way employment/self employment works. The majority of the world works 5 days a week for 48 weeks a year to make a living. That's where diversifying our photography comes into play for the quiet months/off season. Many many people don't make $125/hr so I'm still inclined to believe Photography and wedding photography in particular is a very over charging industry. That's my opinion. I respect your views Luke and I mean no disrespect..I do enjoy watching your videos and you're an awesome photographer!!
To each their own, nobody is forcing anybody to pay 10k and above for a wedding photographer, is there a huge market for it? Yes there is, so why not charge for it if you’re valued at that or above, at the end of the day it’s the people’s decision wether to pay for it or not, you say you’re comfortable paying 3.5k for a wedding photographer and that’s justifiable for your budget, that’s fine, but there’s a lot more people with bigger budgets out there.
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Such great advice. People pay thousands of dollars to get the advice you just gave away for free. That rebrand transition is very tough to say the least.
out of nowhere- found out you have a dead pixel in the camera you, while trying to wipe my monitor thinking there is a dust lol
Great content. Much appreciated - thanks for sharing your insights 🙏
Thanks for your thoughts Luke. I might just look at that Light and Airy preset. I really like the look it creates. I just need to book a few more weddings to justify it :)
Awesome thanks! Totally! Book those weddings! :)
Nailed it there Luke. In year three of my business I shot 104 weddings and that was on film:) and a way simpler work flow btw. Needless to say I doubled my prices for year 4 and ended up around 70 weddings which was cool. As my skill level increased so did my prices and the most interesting thing is my venues changed to the more exclusive hotels and that was an eye opener. If you are shooting in the top venues clients also expect to pay top dollar for their photography. As a friend once said to me "I'm reassuringly expensive" :) Also worth noting no matter the price point clients want lovely wedding photos and sometimes the ones looking for deals can be the most demanding. I've spoken to photographers and videographers that are scared about raising prices understandably but in a crowded market place that could be the smart move.
Interesting video, but also somehow frustrating. In Spain, where I live, I shoot weddings for around 700 $ and I would be super happy to be able to charge 1500 $, and still get clients. And no, life is not that much cheaper in Spain, so obviously it´s basically imposible to make a living out of it. Of course there are some very established photographers who charge between 1500 and 3000 $, but hardly anyone is willing to pay that here.
None basically. Both still ruin the images in post production. Mediocre post work and misleading the clients saying they are “high end”Industry needs to change. You are a premium photographer not a high end photographer. This is what people need to realize and we need to teach the consumer the difference between good work and poor work.
Does $10k+ include videography?
are you planning to do some bus videos? that would be great
Thank you so much for this video Luke. I just followed you a couple days ago and ive been bing watching your video. Keep posting man, I'm so glad I found you
You're welcome! I love it! I'm so glad you've found them helpful!
Very good video, rarely do people talk on this issue so candidly!
1. Your intentional improvement was the takeaway from this video.
2. This replication (consistent look) is what a professional distinguishes from others. It is also true in personal life.
I had heard this from Rafal Weigel on portrait photography. He had learned this from another photographer.
Thanks! Glad you liked it. YES the video is actually less about 10k photographers and more about how to get better! So I'm glad you got that. :)
Not much. Hype. I know 30+ potential $10k photographers who make crap money. We work 40-50 weddings a year not like these lazy $10k ones who do 5-6 and don’t have the experience… there you go $10k photographers have less annual experience year over year so are actually not as great. There’s your answer.
That's great you can work 40-50 weddings a year and not burn out!
Interesting! I don't know any 10k photographers who only do 5-6 weddings.
You charge more so you can work less. I’d rather spend more time with my family than working on weekends I can’t get back.
@ jolly for you. The rest of us peons work for a living. Enjoy your ivory tower.
I'm sorry I don't think any photographer is worth $10k. Sorry 🤷🏼♀️ I can't justify or rationalise how a trade that doesn't require a University degree can charge $10k for a days work. A dentist who studies for 6yrs doesn't charge one client $10k. A doctors who studies for 8yrs + should be charging $10k but yet they don't. Sorry Luke I love your stuff but this one I just can't agree. If it works for you cudos to you but I just can't justify paying that. I just married 4 kids in 3yrs and I'm a photographer and I was never going to pay $10k for a wedding photographer. We paid on average between $3.5k and $4.5k and we got great photographers.
I agree. Wedding photography (not all) is one of the most overpaid jobs going. I'm more than happy to work for £1000 for a wedding, including editing.
Interesting perspective! A few things. It's actually not a day's work. It's more like a week of work in total. So let's call it 40 hours for each wedding. So that's $250/hour. Which yes is a lot, but in most places around the world you can only shoot weddings for half the year. So in reality, if you trying to equal that to a trades person like an electrician who can work all year round, it's more like $125/hour which I know trades that do that no problem. So in my opinion it's actually not that crazy at all.
Also Bill Gates, and Mark Zuckerberg don't have university degrees. It's not about qualifications, it's about creating a service that is demand so much that some people will be willing to pay a lot for it.
And yes my dentist has definitely charged me way more than 10k. That's because they have repeat clients, and wedding photography is hopefully a 1 time deal. :)
And yes, actually I said that in the middle of the video, I said there are amazing photographers in the 3-5k range.
@@lukewtcleland I personally don't believe that photographers should just rely on the 6 months a year they can do weddings and then charge accordingly to make up for the other 6months. That's not the way employment/self employment works. The majority of the world works 5 days a week for 48 weeks a year to make a living. That's where diversifying our photography comes into play for the quiet months/off season. Many many people don't make $125/hr so I'm still inclined to believe Photography and wedding photography in particular is a very over charging industry. That's my opinion. I respect your views Luke and I mean no disrespect..I do enjoy watching your videos and you're an awesome photographer!!
To each their own, nobody is forcing anybody to pay 10k and above for a wedding photographer, is there a huge market for it? Yes there is, so why not charge for it if you’re valued at that or above, at the end of the day it’s the people’s decision wether to pay for it or not, you say you’re comfortable paying 3.5k for a wedding photographer and that’s justifiable for your budget, that’s fine, but there’s a lot more people with bigger budgets out there.
Just because you can't afford and justify paying it, doesn't mean it isn't worth it.