One example of how this idea worked for me. I used to consider myself a night owl. I would tell everyone "I am just not a morning person" and i had SUCH a hard time waking up in the morning. When i learned this concept I decided to become a morning person! "I am a morning person" became what I would tell people. And now 6 months later I wake up at 7am every morning and have a killer routine and feel so energized.
Love that! Out of curiosity would you mind sharing your killer morning routine? Mine sucks and I believe getting the day off on a positive note is so important!
@@JessyBassemmy two cents on it. You gotta say it even doe it hasnt happened yet. U gotta pretend like its happening in the present moment. Like " i am good enough" "i am a morning person " using " I AM " statements. Its sort of like being delulu. Eventually your body's behaviour starts to change to fit the statement. this is concept affirmations/ manifestation. To manifest something is not to wish really hard for something, it's to believe thats its already happening in the present moment.
I’m just gonna add a little bit of nuance to this for anybody who wants to read. I put on 15 pounds during lockdown. I was so unhappy with my overall health and how limited I was by my new range of motion or lack thereof. I felt unappealing to myself and I projected that onto my husband. So finally I had enough. It happened when I was trying to time a shoe and it was difficult to breathe while I was tying my shoe. The next day I said to myself no more eating before 9 AM and no more eating after 9 PM. I felt that was a very simple routine to get into and after a couple months it wasn’t even something I thought about anymore so when it ceased to be a mental block for me, I started to add in workouts. What I’m trying to say is if you’re the kind of person that is concerned about the motivation and it’s something you can’t get around, try looking at each step of the way as a thing to overcome and as those routines become habits that you no longer have to think about, it will slowly but surely make the progress towards your goal.
you missed the point entirely. Though as a fat dude I could use your will power. But the Ice Queen (my nickname for Margarita)O: has pointed to a no brainer short cut. Self concept or the way one see's oneself is like putting on a different track, a new song to dance to...I read all this stuff in psychocybernetics
Just wanted to drop a quick message to remind you that your self-concept has a significant impact on your life. How you perceive yourself affects your thoughts, feelings, and behaviors, which in turn influences the outcomes you experience. So, remember to prioritize building a positive and empowering self-concept. You are capable of achieving amazing things, and your self-concept changes everything!
You are such a quality queen - thank you for being the big sister / bestie / mom that most of us do not have the luxury of talking to about real life scenarios. 💖
Totally agree, this is a game changer. Once you change your self concept and align with your best version, making changes becomes so easy. I also read The Power of Self Concept by Freya Green that I highly recommend.
I thought I could be depressed and still do well in life I’ve realized that I cannot prosper if I hate myself Time to break out of that mindset, it’s not attractive it’s not healthy.
Finally there is someone who actually explains what is self concept and how it works and how you make it work!! Thank you very much Margarita, your tiktok and youtube account is what keeps me going ❤
Her clarity is so helpful. This is my second video I have watched. She popped up in my feed today. I am so picking up what is being put down! Can't wait to watch more!!!
I 100% agree. I used to be the biggest foodie in my entire family, and I loved meat dairy and eggs. Then one day I saw a health documentary and decided to go vegan that instant. I thought of myself as vegan, I watched what vegan athletes ate, what they do etc. even though I had slip ups but I still told everyone I was vegan. Sometimes I felt stupid because I had occasional slip ups but then now I have 0 slip ups and can resist the temptations like crazy. I am OBSESSED with plant based eating it’s crazy, and it’s rubbing off on my fam. Just decide what you are and the rest will follow.
Cool, calm and collected! She is confident and comfortable in most situations, not much phases her. Strong and dependable.She is also comfortable in her own skin, not hung up on looks or how others perceive her. Won't take no shit from no one, unbreakable but still empathetic. She makes other people feel proud of themselves and capable, she gives them the incentive to grow and thrive. She is Healthy Happy and content with a feeling of oneness with the universe. She feels like a Queen! I wrote this down the other day and when I watched this video this morning I thought, aha that's my self concept , I strive for this daily now 🙂
@@sonnenschein553 😒 *Nah thaT's too abRaSiVe.! SoMeThinG moRe aLonG the lines oF "I can easiLy handLe whaTeVeR obsTacLe oR speed buMp comes upon my paTh thRoughOuT my eaRThLy jouRneY."!* ✌ 🙏
I found you at such a low in my life and I just need you to know that you’ve changed the way I feel about myself in such a significant way. I’m reading your book and it’s also so so helpful. Thank you for everything you do!
you are an absolute genius. i love how you explain things. there are so many vids that are selling a course so they try to give you bits and pieces that dont help. im so thankful that you made this video to help everyone. i appreciate your willingness to share this info. thank you so much!!!
I already watch this video like 25 times in 2 days and keep watching until it really embedded in my brain. It is so true. Please more content of this type! Like your tiktok videos. 👌❤️
This is a great video! I was able to lose almost 20 lbs in couple months I thought it was motivation but hearing you talk of self concept actually fits what went through my mind during those hard few months! And bc I really wanted it badly 😅
This video is everything. Its exactly what i was trying to figure out. I was trying to carry out new behaviours with my old identity. Now i see i need to shift my identity to get the life i want.
I started exercising a little more than a month ago because I sat around for 6 years saying I was "going to"....Something happened....I got sick of being sick of my lack of action & I moved. I'm grateful....it's led me to explore doing other things by myself...something that is hard for a co-dependent...anxious person.....This video was great...made me believe I am turning a corner.
I embody a woman who feels comfortable in her body and listens to it,and sometimes it wants healthy food only but sometimes it wants some chocolate, and that's okay. I trust my body to regulate itself and stop when it's full without me imposing limits on it, but that came through a lot of hard work after ab eating disorder. When you get in touch with your body on a deeper level, that adds another layer to the self concept in the mind
I’ve heard this message before, but never so well articulated. I am saving this to watch until it’s firmly ingrained. Thank you for sharing your thoughts with the world! ☺️
For me, over a year ago I went through a breakup of a 10+ year relationship, my self concept was almost forced to be changed. I took that opportunity to rebuild myself to my highest level. It gave me a fresh start and push from the hurt to change and be better. Self concept was truly the thing that made every change I made stick and truly become part of me to my core. It was the most growth I've ever gone through in the fastest time
If someone is going to cheat in a relationship, it says everything about them, and far less about the person they are in a relationship with (it may be part and parcel of who THEY are). The off-set to these insecurities is Spiritual Alignment. Spiritual alignment is being true to oneself (true to their values, their beliefs) and being true to those values and beliefs when interacting with others. It is also following one's instinct on what they should be doing and looking to achieve in the present, and when we consult our instinct by asking oneself what should/do we need to be doing right now, or doing to change our current life situation the answers will be the present point of focus/direction, and take us onto our next stepping stone in life. If we also focus on doing the right thing for the right reasons we also shouldn't go far wrong. When we start to listen and follow our intuition and instinct we start to trust and believe in ourselves. Believing in ourselves is to stop seeking validation from others. Also very important, when we invest in relationships, it's important to see a return on that investment, and if patterns start to develop it may very well be time to draw stock and re-evaluate. Hope this has been of some help/inspiration. 🙂
0:35 Tiene que ver con tu concepto de ti misma; como te ves a ti misma al principio 2:15 la motivacion no dura meses y si pasa algun evento o situacion que influya en tus sentimientos se cae. En cambio el AUTOCONCEPTO ES DECIDIR QUE A PESAR DE QUE no estes sano en estos momentos O que no estes comiendo saludable ahora mismo.. 2:30 " el cambio es : como si saltaras al cuerpo de otra persona y decidieras ser EL AUTOCONCEPTO DE QUIEN ES - ES UNA chica sana, que ama la comida sana y sabe lo bien que la hace sentir 3:48 ¿como se logra ese autoconcepto? 4:06 respuesta es SIMPLE -se la PERSONA que no hace eso, empieza desde ahi -puedes visualizarte como ese tipo de persona, puedes encarnar ese tipo de persona antes de convertirte en en eso 4:48 crea tu identidad; ej sino quiere ser la chica que persigue hombres, que conoce su autoestima
I came across your channel yesterday and I can't get enough of you ❤ you've been the spark to a long forgotten power inside of me and I thank you for it. I am that girl
I love watching your videos... you're so articulate in your dialogue, yet make it very easy for people to understand. Not only that, it's very inspiring and encouraging. Thank you for seeing many of your subscribers through difficult times, breakups, painful transitions and low self-esteem. Truly grateful. x
Margarita thank you for doing this mental and emotional labor. This reminds me of a podcast I heard that said something similar: how to do what you want: Intention isn’t enough, your belief/belief system is necessary. Your self concept doesn’t only have to be about your self image but about the values you hold dear like being healthy etc. which directly relates to the self concept of course
I was in a horrible state of clinical depression and injuries from a MVA and lost myself … I hated myself and was just surviving then I find our my H of 35 yrs is having a 2 yr love affair and something inside me woke the hell up and I am doing amazing … I have spent the last 6 months working on myself and now I feel so good about myself I may not want my H back 🤪🤪 … I just feel so free and this journey of self discovery was much needed … I have lost 55lbs and eat healthy and dance and do Pilates 👍👍👍 I have become the woman I should have always been 🥰🥰🥰🥰🥰 thank you for your videos 🥰🥰🥰
This was the Bestest video I've ever watched on self concept, this is so simple yet some people are complicating their teachings. Thank you so much, please do one for relationship like being that incredible woman who has high self concept and Men are just dying to be with her.. 😁😍 ❤️❤️❤️😊
Hey love, You and your channel is literally priceless! I am falling in love with it more and more! Your energy is so damn like goddess who knows what she wants in life, and you have set myself up and become my inspiration in my lowest phase right now! Thanks a million! Love you! Keep doing what you are doing!😍😍😍😍
love this. gonna watch this every time I start to doubt myself and I know one day it'll be so engrained in me that I won't need this video to remind myself. thank you
One example of how this idea worked for me. I used to consider myself a night owl. I would tell everyone "I am just not a morning person" and i had SUCH a hard time waking up in the morning. When i learned this concept I decided to become a morning person! "I am a morning person" became what I would tell people. And now 6 months later I wake up at 7am every morning and have a killer routine and feel so energized.
Love that! Out of curiosity would you mind sharing your killer morning routine? Mine sucks and I believe getting the day off on a positive note is so important!
Its true. We create our own reality. It starts in your mind
I have a question did you say this even when you didn't get up early
Thank you for this.
@@JessyBassemmy two cents on it. You gotta say it even doe it hasnt happened yet. U gotta pretend like its happening in the present moment. Like " i am good enough" "i am a morning person " using " I AM " statements. Its sort of like being delulu. Eventually your body's behaviour starts to change to fit the statement. this is concept affirmations/ manifestation. To manifest something is not to wish really hard for something, it's to believe thats its already happening in the present moment.
Notice how she explained manifestation,without even mentioning it the whole time. This is genius. You are great at articulation of concepts.👏
I’m just gonna add a little bit of nuance to this for anybody who wants to read. I put on 15 pounds during lockdown. I was so unhappy with my overall health and how limited I was by my new range of motion or lack thereof. I felt unappealing to myself and I projected that onto my husband. So finally I had enough. It happened when I was trying to time a shoe and it was difficult to breathe while I was tying my shoe. The next day I said to myself no more eating before 9 AM and no more eating after 9 PM. I felt that was a very simple routine to get into and after a couple months it wasn’t even something I thought about anymore so when it ceased to be a mental block for me, I started to add in workouts. What I’m trying to say is if you’re the kind of person that is concerned about the motivation and it’s something you can’t get around, try looking at each step of the way as a thing to overcome and as those routines become habits that you no longer have to think about, it will slowly but surely make the progress towards your goal.
I loved this 👏🏽
you missed the point entirely. Though as a fat dude I could use your will power. But the Ice Queen (my nickname for Margarita)O: has pointed to a no brainer short cut. Self concept or the way one see's oneself is like putting on a different track, a new song to dance to...I read all this stuff in psychocybernetics
Just wanted to drop a quick message to remind you that your self-concept has a significant impact on your life. How you perceive yourself affects your thoughts, feelings, and behaviors, which in turn influences the outcomes you experience. So, remember to prioritize building a positive and empowering self-concept. You are capable of achieving amazing things, and your self-concept changes everything!
🎯 👍 🔑 ✔ 💎 👏 💯 *eXacTLy.!!!!*
How to change my self concept ?
@@PetarTomić-o2mjust decide who you want to be now and identify with this new version, whether it's affirming or whatever you want to do
Decide who you are - and BE IT! 🎯
This was extremely well explained. I'm going to start this and re watch this video every day until I can repeat it.
You are such a quality queen - thank you for being the big sister / bestie / mom that most of us do not have the luxury of talking to about real life scenarios. 💖
Totally agree, this is a game changer. Once you change your self concept and align with your best version, making changes becomes so easy. I also read The Power of Self Concept by Freya Green that I highly recommend.
I thought I could be depressed and still do well in life
I’ve realized that I cannot prosper if I hate myself
Time to break out of that mindset, it’s not attractive it’s not healthy.
Same here 🤍
Finally there is someone who actually explains what is self concept and how it works and how you make it work!! Thank you very much Margarita, your tiktok and youtube account is what keeps me going ❤
Her clarity is so helpful. This is my second video I have watched. She popped up in my feed today. I am so picking up what is being put down! Can't wait to watch more!!!
I 100% agree. I used to be the biggest foodie in my entire family, and I loved meat dairy and eggs. Then one day I saw a health documentary and decided to go vegan that instant. I thought of myself as vegan, I watched what vegan athletes ate, what they do etc. even though I had slip ups but I still told everyone I was vegan. Sometimes I felt stupid because I had occasional slip ups but then now I have 0 slip ups and can resist the temptations like crazy. I am OBSESSED with plant based eating it’s crazy, and it’s rubbing off on my fam. Just decide what you are and the rest will follow.
As a vegan for the past 29 years, let me assure you that you’ve made, quite possibly, the best decision/identity shift of your life. Good for you 👍🏻
Why is this video not having millions of views yet ? It's a eye opener for me ...Thank you !
Cool, calm and collected! She is confident and comfortable in most situations, not much phases her. Strong and dependable.She is also comfortable in her own skin, not hung up on looks or how others perceive her. Won't take no shit from no one, unbreakable but still empathetic. She makes other people feel proud of themselves and capable, she gives them the incentive to grow and thrive. She is Healthy Happy and content with a feeling of oneness with the universe. She feels like a Queen!
I wrote this down the other day and when I watched this video this morning I thought, aha that's my self concept , I strive for this daily now 🙂
Amazing thank you😊
Beautiful. I would add: She accepts to be broken sometimes because she knows how to heal.
@@sonnenschein553 😒 *Nah thaT's too abRaSiVe.! SoMeThinG moRe aLonG the lines oF "I can easiLy handLe whaTeVeR obsTacLe oR speed buMp comes upon my paTh thRoughOuT my eaRThLy jouRneY."!* ✌ 🙏
My new self-concept: I am a healthy slim pretty girl in a happy relationship with bright future 💕
Such a good video. Self concept is everything!
I found you at such a low in my life and I just need you to know that you’ve changed the way I feel about myself in such a significant way. I’m reading your book and it’s also so so helpful. Thank you for everything you do!
This has become one of my favourite videos ever. 12 minutes of absolute GOLD. Thank you for this video, honestly
You are changing my life. I start my day with one of your videos every single day.
you are an absolute genius. i love how you explain things. there are so many vids that are selling a course so they try to give you bits and pieces that dont help. im so thankful that you made this video to help everyone. i appreciate your willingness to share this info. thank you so much!!!
I played this 3 times back to back to imprint the message in to my brain. Thank you!!
I already watch this video like 25 times in 2 days and keep watching until it really embedded in my brain. It is so true. Please more content of this type! Like your tiktok videos. 👌❤️
You can do it!
This is a great video! I was able to lose almost 20 lbs in couple months I thought it was motivation but hearing you talk of self concept actually fits what went through my mind during those hard few months! And bc I really wanted it badly 😅
Fake it till you make it! I needed this right now 🙌
Technically you’re faking nothing! You’re becoming that person at that very moment.
This video is everything. Its exactly what i was trying to figure out. I was trying to carry out new behaviours with my old identity. Now i see i need to shift my identity to get the life i want.
I started exercising a little more than a month ago because I sat around for 6 years saying I was "going to"....Something happened....I got sick of being sick of my lack of action & I moved. I'm grateful....it's led me to explore doing other things by myself...something that is hard for a co-dependent...anxious person.....This video was great...made me believe I am turning a corner.
I embody a woman who feels comfortable in her body and listens to it,and sometimes it wants healthy food only but sometimes it wants some chocolate, and that's okay. I trust my body to regulate itself and stop when it's full without me imposing limits on it, but that came through a lot of hard work after ab eating disorder. When you get in touch with your body on a deeper level, that adds another layer to the self concept in the mind
deffo
I’ve heard this message before, but never so well articulated. I am saving this to watch until it’s firmly ingrained. Thank you for sharing your thoughts with the world! ☺️
Glad it was helpful!
Excellent video. Conception of self is absolutely the key to everything.
This is it. It’s so simple we just need to remind ourselves who we are ALREADY
This video was so good. “You will be ok, life will go on” words that have gotten me through the past few months. Thank you so much ❤️
Thanks for sharing🙏 we appreciated you
You are an absolute blessing to the internet. Thank you
I'm more encouraged after listening to you! Thank you. God bless you.
This is exactly what I’m feeling currently in my weight loss journey! Just never actually heard it articulated.
Wed. 2/15/23
I love this….. thank you
I love this! Such powerful teaching and words…. Michelengolo example is gold ❤
I had to change because it was not serving me . Got sick of It.
For me, over a year ago I went through a breakup of a 10+ year relationship, my self concept was almost forced to be changed. I took that opportunity to rebuild myself to my highest level. It gave me a fresh start and push from the hurt to change and be better.
Self concept was truly the thing that made every change I made stick and truly become part of me to my core.
It was the most growth I've ever gone through in the fastest time
the statue example was everything i needed. thank you for this video.
damn you're right! Thank you for what you do.
Who do you want to be?
Embody them. Act like they act.
❤
If someone is going to cheat in a relationship, it says everything about them, and far less about the person they are in a relationship with (it may be part and parcel of who THEY are). The off-set to these insecurities is Spiritual Alignment.
Spiritual alignment is being true to oneself (true to their values, their beliefs) and being true to those values and beliefs when interacting with others. It is also following one's instinct on what they should be doing and looking to achieve in the present, and when we consult our instinct by asking oneself what should/do we need to be doing right now, or doing to change our current life situation the answers will be the present point of focus/direction, and take us onto our next stepping stone in life. If we also focus on doing the right thing for the right reasons we also shouldn't go far wrong. When we start to listen and follow our intuition and instinct we start to trust and believe in ourselves. Believing in ourselves is to stop seeking validation from others.
Also very important, when we invest in relationships, it's important to see a return on that investment, and if patterns start to develop it may very well be time to draw stock and re-evaluate. Hope this has been of some help/inspiration. 🙂
I resonate with this so much! Very powerful information!
0:35
Tiene que ver con tu concepto de ti misma; como te ves a ti misma al principio
2:15 la motivacion no dura meses y si pasa algun evento o situacion que influya en tus sentimientos se cae.
En cambio el AUTOCONCEPTO ES DECIDIR QUE A PESAR DE QUE no estes sano en estos momentos
O que no estes comiendo saludable ahora mismo..
2:30 " el cambio es : como si saltaras al cuerpo de otra persona y decidieras ser EL AUTOCONCEPTO DE QUIEN ES
- ES UNA chica sana, que ama la comida sana y sabe lo bien que la hace sentir
3:48 ¿como se logra ese autoconcepto?
4:06 respuesta es SIMPLE
-se la PERSONA que no hace eso, empieza desde ahi
-puedes visualizarte como ese tipo de persona, puedes encarnar ese tipo de persona antes de convertirte en en eso
4:48 crea tu identidad; ej sino quiere ser la chica que persigue hombres, que conoce su autoestima
I came across your channel yesterday and I can't get enough of you ❤ you've been the spark to a long forgotten power inside of me and I thank you for it.
I am that girl
I love watching your videos... you're so articulate in your dialogue, yet make it very easy for people to understand. Not only that, it's very inspiring and encouraging. Thank you for seeing many of your subscribers through difficult times, breakups, painful transitions and low self-esteem. Truly grateful. x
Margarita thank you for doing this mental and emotional labor. This reminds me of a podcast I heard that said something similar: how to do what you want:
Intention isn’t enough, your belief/belief system is necessary. Your self concept doesn’t only have to be about your self image but about the values you hold dear like being healthy etc. which directly relates to the self concept of course
I already know all of this; I just needed to hear it. Thank you! ❤
Perfect!
i’m blessed to know you Margarita. what a gift, what a blessing
I was in a horrible state of clinical depression and injuries from a MVA and lost myself … I hated myself and was just surviving then I find our my H of 35 yrs is having a 2 yr love affair and something inside me woke the hell up and I am doing amazing … I have spent the last 6 months working on myself and now I feel so good about myself I may not want my H back 🤪🤪 … I just feel so free and this journey of self discovery was much needed … I have lost 55lbs and eat healthy and dance and do Pilates 👍👍👍 I have become the woman I should have always been 🥰🥰🥰🥰🥰 thank you for your videos 🥰🥰🥰
7:50
It's a great reminder to myself since I have anxious attachment style too
Thank you so much ❤️
I'm so glad the universe made me find you and your channel. Love the timing. Thank you. ❣️
This is an amazing video, the word 'empowering' is so overused but I feel I can be whoever I want to be after listening to you speak! Thank you
this was timed perfectly, thank you
This is one of the most important videos I have ever seen. Watching again today. It really made me understand self concept
Personality is definitely part of self concept
This is gold. Thank you. ❤
Glad you enjoyed it!
😮🎉🎉🎉A PROFOUND TRUTH, 🎉thank thank you
👏👏👏 Never delete this video. Will keep it on repeat, needed this & will use it as a daily reminder
So glad!
Fantastic 🥳🥳🥳 Thank you so much! This just what I needed! God Bless you!!! 🙏👍☺️🌞🤗🥰🙌😉
Amazing! Thank you so much!
This video is very concise and true, I love it.
I LOVE YOU THANK YOU FOR POSTING YOU HAVE CHANGED MY LIFE I AM FOREVER GRATEFUL
BEST Self Concept video ever!!!
Thank you for the very needed pep talk !
Be amazing! Don’t let anyone bring you down.
Tysm you’re an angel 😭🩷
This was the Bestest video I've ever watched on self concept, this is so simple yet some people are complicating their teachings.
Thank you so much, please do one for relationship like being that incredible woman who has high self concept and Men are just dying to be with her.. 😁😍
❤️❤️❤️😊
So perfect! Thank you ❤
Recommend the book "atomic habits" which talks alot about the blue print we have about ourselve and the identity that is tied to those habits.
I visited your RUclips the first time today, for insecure attachment 🥴 and want to tell you what an incredible sharp speaker you are.
"The next 500 men that line up" I love this concept, time to embody it.
Thank you for your qork you put in your channel. Self concept - didn't know it before. I will work on that now.
All the best!
Amazing!! Thank You!
Hey love, You and your channel is literally priceless! I am falling in love with it more and more! Your energy is so damn like goddess who knows what she wants in life, and you have set myself up and become my inspiration in my lowest phase right now! Thanks a million! Love you! Keep doing what you are doing!😍😍😍😍
Please talk about self concept in love … the way you explain things is amazing ❤❤
My new frame of reference is “What would Margarita do?”
Thank you for helping me find myself and my value again. I’m back, baby!
I have revently stumbled upon your videos at the perfect time in my self evolution. Loving them. So so helpful. Thank you x
I love the video and your calmness
I love your videos - my fave RUclipsr as you explain things so clearly. Please don't stop making these types of videos, they're so helpful
Your videos have changed my life and helped me change the lives of others and much more to come. Thank you margarita
My image is my successful and happy future self. And I have embodied it.
Brilliant content!
The Best Self Help Video I've Ever Seen!!!!!
You're SO right. I needed this, thank you!
Mind blown 🤯 👏🏼🔥
Broooo I swear I was doing my hair listening to this and my husband came in just to give me a kiss lol. It works!
It does ❤️
You are amazing!!! So spot on. I needed to hear this
I thank u for what u are giving out. Your honesty hurts yes, but I love what it teaches
I love all of your content.🙏🏻 I will be listening to this one again & again. Thank you ❤
Wisdom 🙌 It’s about time that we lift each other up - thank you for this video ❤
I need to watch this on repeat. Thank you xx
OMGoodness this is so good! Thank you!
Your content is great! Thank you Margarita!😊
How much you have helped me is incredible.. I thank you so much.
love this. gonna watch this every time I start to doubt myself and I know one day it'll be so engrained in me that I won't need this video to remind myself. thank you
Oh my God, this is such a game changer. Thank you ❤
🩵🥳 thank you for being you!!
ooohhh this is a powerful one!