Food Theory: The Candy Commercials That HAUNT Your Brain!

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  • Опубликовано: 6 сен 2024
  • Special thanks to HelloFresh for sponsoring this video!
    Use code FOODTHEORY14 for up to 14 free meals across your first 5 boxes + free shipping! ► bit.ly/3vwz3Xs
    Do you ever find yourself thinking of a commercial from your childhood that you haven't seen in YEARS but somehow remember every weird, disturbing moment? That is what we are talking about today, Theorists! Weird commercial marketing and why it sticks with you! From the current TikTok fad of Little Lad's berries and cream, to Burger King's stalker mascot, or Quiznos creepy Spongemonkeys - there are a lot of commercials that haunt our dreams. Why do they stick in your memory? Watch to find out!
    Special thanks to Little Lad for being in our video!
    Check out more from them here! ► / @thereallittlelad
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    Credits:
    Writers: Matthew Patrick and Luke Barats
    Editors: Danial "BanditRants" Keristoufi and Dan "Cybert" Seibert
    Assistant Editor: AlyssaBeCrazy
    Sound Editor: Yosi Berman
    #BerriesAndCream #BurgerKing #LittleLad #WeirdCommercials #TikTok #ScaryCommercials #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

Комментарии • 7 тыс.

  • @You
    @You 3 года назад +3475

    Listen... watching willy wonka was weird alone, this just takes it to a new level

    • @slevinchannel7589
      @slevinchannel7589 3 года назад +16

      12:02: Wow,
      thanks Matt for fighting for LESS Grammar in the world. Thanks.

    • @spidgly
      @spidgly 3 года назад +13

      hello you

    • @gamemasteranthony2756
      @gamemasteranthony2756 3 года назад +15

      Please, dear God, tell me you watch Guru Larry's vids. Him saying "BUT...hello, you!" would be fun for you...You.

    • @neB282
      @neB282 3 года назад +10

      Me? You?

    • @FinneyFinneas
      @FinneyFinneas 3 года назад +7

      HOW DID YOU GET VERIFIED AS YOU. HAHAHA

  • @Izz.mp4
    @Izz.mp4 3 года назад +1058

    He should do an entire theory on what happened to little Lads mom, because as he says "mommy made me do the little lad dance, now mommy's gone."

    • @roxypoxy3742
      @roxypoxy3742 3 года назад +52

      Well The mother could’ve died in a tragic accident like. Cancer, Ran over by a truck, shooting, car crash..or maybe odd ways like, Get abducted by a flying pig, Flying to heaven, Vanished depends really^^

    • @MadeInFailure
      @MadeInFailure 3 года назад +82

      @@roxypoxy3742 or maybe little lad killed his mom because she denied his request of berries and creme

    • @roxypoxy3742
      @roxypoxy3742 3 года назад +14

      @@MadeInFailure Omg. yes yes please

    • @pierrdemon2707
      @pierrdemon2707 3 года назад +6

      Bojack Horseman irl

    • @adoor7124
      @adoor7124 3 года назад +6

      Berry's and cream berry's and cream im a little lad who loves berry's and cream up the optic go for it BERRYS AND CREAM BERRYS AND CREAM IM A LITTLE LAD WHO LOVES BERRYS AND CREAM

  • @ivydaphne7483
    @ivydaphne7483 3 года назад +3378

    Speaking of Oddvertising...Japan has definitely perfected that art for years haha

    • @plushiesaurp2068
      @plushiesaurp2068 3 года назад +107

      Agreed, I'm sill trying to repress some of the most bizarre ones I've seen years ago XD

    • @sheridanwolf
      @sheridanwolf 2 года назад +14

      Yes

    • @dillonhussey7221
      @dillonhussey7221 2 года назад +77

      @@plushiesaurp2068 long, loooong, maaaaan!!!!!!!

    • @communist_oranges
      @communist_oranges 2 года назад +20

      @@dillonhussey7221 EYYYY I LOVE THAT ONE!!

    • @izuizu7313
      @izuizu7313 2 года назад +13

      Nothing is Japanese if it doesn't take years to master

  • @brezone3666
    @brezone3666 2 года назад +298

    Starburst needs to bring berries and creams back, they would make a lot of money off of it.

  • @TheRealGuywithoutaMustache
    @TheRealGuywithoutaMustache 3 года назад +5681

    When the commercials are so haunting, that these are the perfect candies to be giving out on Halloween.

    • @chickennuggieplaysgames5938
      @chickennuggieplaysgames5938 3 года назад +4

      first time being early

    • @hontie
      @hontie 3 года назад +2

      TRUE

    • @milktea6676
      @milktea6676 3 года назад +2

      Did u say candy?

    • @TheKingOfThunder99
      @TheKingOfThunder99 3 года назад +2

      early and bro stop commenting everywhere please find a hobby

    • @brvndi
      @brvndi 3 года назад

      if I got a starburst and they gave it to me in a little lad costume I would bow down

  • @hedgehogsonic11
    @hedgehogsonic11 3 года назад +741

    You got the lad himself for this. As a older zoomer, seeing people who were born AFTER Berries and Cream happened discover it for the first time makes me feel so old

    • @trippyhare
      @trippyhare 3 года назад +2

      Ach, wee lamb.

    • @Memecious
      @Memecious 3 года назад

      ruclips.net/video/fL0NySP4amo/видео.html

    • @xenos_n.
      @xenos_n. 3 года назад +3

      Now imagine people rediscovering an old ad from when you were 23 years old.

    • @PowerGaming_28
      @PowerGaming_28 3 года назад

      Same

    • @larkin_Pussy
      @larkin_Pussy 3 года назад

      Who is the little lad?

  • @mckenzeeburnett3035
    @mckenzeeburnett3035 3 года назад +962

    Let’s not forget: “If you’re playing to win here’s a brand new soap for you. Nope, I was wrong, this is a commercial for fruit. Nope, I was right, it’s a really weird commercial for soap!”

    • @topcat5563
      @topcat5563 3 года назад +8

      ruclips.net/video/ypsioCBjOwM/видео.html
      What about this

    • @LemoneVR
      @LemoneVR 3 года назад +4

      @@topcat5563 I approve of this link

    • @vicool217
      @vicool217 3 года назад +3

      @@LemoneVR I also approve

    • @hannyb.1364
      @hannyb.1364 3 года назад +3

      @@Himanboy same here

    • @reggo6253
      @reggo6253 2 года назад +3

      @@hannyb.1364 I too grant this link my approval

  • @llamasugar5478
    @llamasugar5478 2 года назад +593

    The “herding cats” commercial was funny because it took a saying, “like herding cats,” to its literal conclusion. And because anyone who’s spent time around a cat knows the idea is absurd.
    It wasn’t just weird for the sake of weirdness.

    • @fireswarm
      @fireswarm 2 года назад +10

      They also did the Japanese girl hacking car manufacturing, running of the squirrels, and building airplanes in the sky.

    • @sunnyscott4876
      @sunnyscott4876 2 года назад +1

      Exactly right.

    • @forwhomthebelltrolz
      @forwhomthebelltrolz 2 года назад +5

      All three of my cats float around me and my lady consantly lol. Herding cats is easy

    • @AlastorFan5900
      @AlastorFan5900 2 года назад +2

      reminds me of a similar (not ad) thing i saw as a documentary about milking almonds. it waqs also a joke and weird just to be weird

  • @Star-hr6mh
    @Star-hr6mh 3 года назад +3471

    Is willy wonka's candy forest room actually possible to create, a question that will forever haunt me

    • @videoscanbegames3487
      @videoscanbegames3487 3 года назад +33

      Genius

    • @King_of_Curses_Ryomen_Sukuna1
      @King_of_Curses_Ryomen_Sukuna1 3 года назад +108

      It is but it would go bad in like 3 day

    • @riverhusky7621
      @riverhusky7621 3 года назад +84

      Technically yes. But it would be extremely expensive and hard, and probably not entirely accurate especially in what it’s made of. Not only would it be extremely hard and expense a lot of it would go bad before the rest could be finished. It would also be made but not editable, again expense but plausible. But if you really want to know look into the chocolate river scene from the Willy wonka movie!

    • @lilbill7385
      @lilbill7385 3 года назад +8

      I’m pretty they made that a real thing Houston

    • @videoscanbegames3487
      @videoscanbegames3487 3 года назад +12

      Chocolate would be a problem because it would have to be warm for the river but cold for every thing else

  • @NegativeLegend
    @NegativeLegend 3 года назад +2448

    Now this is my kind of content

  • @indigomoonfly2114
    @indigomoonfly2114 2 года назад +1481

    jack fervor is such an icon, returning to a role that they did like 14 years ago, truly an inspiration

    • @Micheal-yn8cb
      @Micheal-yn8cb 2 года назад +2

      @salve30 Fist?

    • @iwinrar5207
      @iwinrar5207 2 года назад +4

      @@Micheal-yn8cb let's fist

    • @justinlin7829
      @justinlin7829 2 года назад

      PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY PUPPY MONKEY BABY

    • @piercedsiren
      @piercedsiren 2 года назад +2

      He seized the moment

  • @killerkram1337
    @killerkram1337 2 года назад +201

    The entire earth: man ads are so strange
    Japan: AMATUERS!

  • @un1xify
    @un1xify 3 года назад +2539

    With the amount of people who like “retro” stuff, how much attention you think a company would get if they aired an old commercial?

    • @PaintedCanvasLPS
      @PaintedCanvasLPS 2 года назад +136

      A lot of money I'd say nostalgia sells

    • @TikoVerhelst
      @TikoVerhelst 2 года назад +63

      In the Netherlands. An insurance company made very popular commercials with the slogan "Even Apeldoorn bellen". They haven't done so in a long time, but now I got one of their ads out of nowwhere with the same formule. Like the picked it up again after 10 years.
      For a lot of Dutch people on RUclips, it will be nostalgia when they get this new ad.

    • @TiBunCosplay
      @TiBunCosplay 2 года назад +51

      There are companies that still run their old commercials from the 90's around the winter holidays, and they seem to do real well off the nostalgia of it all. Puffs tissues and Campbell's soup are two examples off the top of my head. M&Ms kinda does it sometimes as well.

    • @un1xify
      @un1xify 2 года назад +3

      @@TiBunCosplay oh thank you for informing me of that. Had no clue. Again tyvm 😄

    • @droesner
      @droesner 2 года назад +19

      Cadbury does this every year around Easter, and Hershey's kisses have the same "We Wish You a Merry Christmas" commercial every year around that time of year.

  • @skeeplebop
    @skeeplebop 3 года назад +333

    Matt: "14 years after the characters debut.."
    Me: *mid-age existential dread sets in*

  • @dummybelles9651
    @dummybelles9651 3 года назад +361

    I remember my aunt singing berries and cream all the time. She would dance, and sing it, and she taught me when it first came out as a commercial

    • @goob7341
      @goob7341 2 года назад +2

      Wow that’s really cool lmao

    • @sndalmri
      @sndalmri 2 года назад +2

      That’s so cool

    • @gikgik4254
      @gikgik4254 2 года назад +2

      You’re so rad dude

  • @danielanthony1054
    @danielanthony1054 Год назад +26

    i always thought the puppy baby monkey thing was just a figment of my messed up imagination, i'm both happy and terrified that it's real

  • @ThatDudeWithBoobs
    @ThatDudeWithBoobs 3 года назад +6568

    The fact you actually got Little Lad in this is some fourth wall breaking insanity...
    Edit: How did this become the second most liked comment on this video guys please what is happening I'm between OwO and Just Some Guy without a Mustache and I'm scared of this power 😨

    • @rinpaisys
      @rinpaisys 3 года назад +452

      The fact he looks younger than he did a decade ago is messing with me.

    • @robotgalaxy4168
      @robotgalaxy4168 3 года назад +76

      @@rinpaisys It was the warm lighting

    • @th3_r0ckst4r
      @th3_r0ckst4r 3 года назад +16

      @@robotgalaxy4168 e

    • @th3_r0ckst4r
      @th3_r0ckst4r 3 года назад +17

      @@robotgalaxy4168 I clicked off for a second

    • @hubertnnn
      @hubertnnn 3 года назад +127

      @@rinpaisys This was recorded 20 years ago, MatPat was just waiting for the subject to explode on tiktok before publishing.

  • @TheoStarlight
    @TheoStarlight 3 года назад +475

    Berries and Cream has made its way to RUclips now, I CAN NEVER ESCAPE

    • @wierdanimepeep9815
      @wierdanimepeep9815 3 года назад +7

      WE CAN NEVER ESCAPE IT

    • @februaryschneck
      @februaryschneck 3 года назад +1

      This man went to my high school (Interlochen Arts Academy)

    • @sincerecinnamon
      @sincerecinnamon 3 года назад +1

      It started on there, for me it made its way onto tiktok after I forgot it and now all the people on my school bus are yelling it

    • @fastestthingalive92
      @fastestthingalive92 3 года назад +1

      @MMI▶️ stop

    • @tempesttossed6029
      @tempesttossed6029 3 года назад +1

      @@fastestthingalive92 just report it as spam bruh

  • @samshaw5014
    @samshaw5014 3 года назад +456

    When you mentioned "for better or worse" the Quiznos dead rats instantly came to mind. It was the main reason I've never ever tried eating at a Quiznos. There is such a thing as bad publicity.

    • @abonynge
      @abonynge 3 года назад +32

      They really should have used the dead rats to represent their competitors. Would have at least damaged the whole market sector instead of just their own.

    • @annablyth9816
      @annablyth9816 3 года назад +9

      I couldn't have tried it anyway because I don't live anywhere near one

    • @YamiSatoshi
      @YamiSatoshi 2 года назад

      Wait until you hear about their "raised by wolves" commercial where they show a human being suckling off a wolf.

  • @maddog672
    @maddog672 2 года назад +200

    When he said "hoops Mcelroy" I nearly died. Justin was right. This is what he will be famous for.

    • @whatcanidooo
      @whatcanidooo 2 года назад +1

      @Alt Account Wait are you asking when did MattPat say that it when did Justin say that?

    • @leeblock9573
      @leeblock9573 2 года назад

      mcElroy ;-;

    • @LornaDoom.
      @LornaDoom. 2 года назад +2

      Same lmao. Hoops mcELroy

  • @minapolina6661
    @minapolina6661 3 года назад +431

    "NO ONE EVER PAYS ME IN GUM." Except when me and my sister quote it we say Trident Layers instead of gum, so the marketing worked. That said I have never purchased that gum in my life because Mentos Gum not only tastes better but has one of the first ridiculous commercials I remember ever seeing right next to the Yahoo commercial with the big afro guy and MAKE 7 UP YOURS.

  • @feralprince5687
    @feralprince5687 3 года назад +417

    You know what this finally explains to me, a European, why US commercials are so bizarre. We just have really boring regular ads over here where they tell you how amazing their product is so seeing US ads always made me think that everyone in marketing team was just high all the time.

    • @eryuu4016
      @eryuu4016 3 года назад +57

      Sometimes it seems like it, right?? But, the US isn't Japanese level weird yet.

    • @anonaxolotl
      @anonaxolotl 3 года назад +8

      Coming from germany and has lived in america for moth my life this is accurate

    • @olddiggy4800
      @olddiggy4800 3 года назад +24

      Have you seen Japanese commercials? American commercials have nothing on them

    • @GelloWello
      @GelloWello 3 года назад +6

      The US market is also much more susceptible to ads. The USA even has their pledge of allegiance officially starting as an ad Champaign from a flag vendor

    • @tonyfoxxbuilds1920
      @tonyfoxxbuilds1920 3 года назад +2

      I mean you're mostly likely not wrong.

  • @ThatOneLadyOverHere
    @ThatOneLadyOverHere 3 года назад +479

    My mom would always say "move over bacon" whenever she needed us to scooch over a bit. I never really thought much of it, also bacon kinda sounded like a pet name in the context. But it turns out that's a quote from an add for a product that didn't last very long. And the idea that the quote far outlived a product that I'm sure my parents never bought is crazy to think about! 😄

    • @slevinchannel7589
      @slevinchannel7589 3 года назад +1

      12:02: Wow,
      thanks Matt for fighting for LESS Grammar in the world. Thanks.

    • @gamemasteranthony2756
      @gamemasteranthony2756 3 года назад +7

      Oh, good Gaia...the Sizzlean (Sizzle-Lean?) commercial! Now I feel old remembering that!

    • @ThatOneLadyOverHere
      @ThatOneLadyOverHere 3 года назад +3

      @@gamemasteranthony2756 Yes! That was it!

    • @myloriv
      @myloriv 2 года назад +3

      The Geicoween Attic commercial has completely permeated my family's subconscious

    • @ThatOneLadyOverHere
      @ThatOneLadyOverHere 2 года назад +2

      @@myloriv Geico has always had some memorable commercials! 😆

  • @ch.ii.s
    @ch.ii.s 2 года назад +17

    I can't believe Justin "Hoops" McElroy will forever be known as the necromancer that brought back the Little Lad. Incredible.

  • @vvkittycat
    @vvkittycat 3 года назад +144

    Old spice be like: I'm on a horse. Now buy our product.

  • @sinfulmourning2780
    @sinfulmourning2780 3 года назад +100

    I love how the answer to people avoiding having to see ads is to shove ads in their faces in a different way. Totally not annoying and definitely not borderline invasive with how they completely ignore the lack of consent.

  • @ecstasycheese7390
    @ecstasycheese7390 2 года назад +1542

    MatPat: *shows the wacky RC Cola commercial*
    Filipinos: Allow us to introduce ourselves

  • @GeminiWolfstarGaming
    @GeminiWolfstarGaming 2 года назад +11

    That RC Cola commercial was definitely bizarre, but I also thought it was really cool and super creative!

  • @lilicrozma
    @lilicrozma 3 года назад +71

    Here's a weird one: Guy - "I've got Skittles-pox" - Girl - *eats one of the many Skittles dotting his face* "Is it contagious?" *immediately now has Skittles-pox* - Guy - "No I don't think so"

  • @nicecook5536
    @nicecook5536 3 года назад +641

    Can we just talk about how little lad looks like they haven't aged a day? I guess they are, and forever will be, a little lad.

    • @JohnSmith-en8xf
      @JohnSmith-en8xf 3 года назад +19

      Haven’t aged since the 16 hundreds apparently

    • @Nathan_p68
      @Nathan_p68 3 года назад +12

      @@JohnSmith-en8xf You mean the 6th century, not the 16th

    • @urban1337
      @urban1337 3 года назад +5

      Get your eyes checked

    • @WildRabiea
      @WildRabiea 3 года назад +11

      I'm wondering if anyone else thought little lad looks a bit like MattPatt?
      I mean, at the beginning I thought that's actually MattPatt doing a little lad skit.

    • @MrDannyDetail
      @MrDannyDetail 3 года назад +2

      @@WildRabiea Yes I thought it was MattPatt at the beginning too (I'm in the UK and to the best of my knowledge and memory have never seen Little Lad before watching this video).

  • @marvelboi6258
    @marvelboi6258 3 года назад +280

    Theory: matpat is actually getting sponsored by all these people

  • @Caelurean
    @Caelurean Год назад +6

    0:05 legitimately surprised me. I like caught my breath and flinched back and everything 😂 bro is haunting

  • @FireFarmer123
    @FireFarmer123 3 года назад +154

    Puppy Monkey Baby: * exists *
    My Brain: "Wow, a new core memory!"

    • @Chigger
      @Chigger 3 года назад +8

      One created by Anger, Fear, and Disgust, I presume.

  • @KlueLuke
    @KlueLuke 3 года назад +113

    “Oh hey that’s the thing from Tik-Tok”
    The rest of us: You know- it’s not worth it, it really isn’t

  • @blaquejaxx
    @blaquejaxx 3 года назад +116

    i'm so shook about seeing little lad in the year 2021. THEN that pronunciation of McElroy. THEN my fave commercial with the spongmonkeys. THEN being reminded of my sleep paralysis monster puppybabymonkey. This video is too much.

  • @JoshieBoyz
    @JoshieBoyz 2 года назад +23

    The fact that they added a Philippine AD made me excited, happy, anxious and weirded out

  • @Nhoxus
    @Nhoxus 3 года назад +446

    There's going to be an entire generation of zoomer who know Justin McElroy of My Brother, My Brother, and Me and The Adventure Zone fame as the "guy who released Berries and Cream to Tiktok"

  • @ComicalRealm
    @ComicalRealm 3 года назад +715

    The little lad dude could easily play Lord Farquaad in a live action Shrek movie

    • @Jarvy54
      @Jarvy54 3 года назад +10

      This deserves a lot more likes bro.

    • @SnickersEatsCookies
      @SnickersEatsCookies 3 года назад +10

      Now I wanna see that

    • @coolnerdlll6053
      @coolnerdlll6053 3 года назад +11

      I don't want to see that guy sitting in bed watching footage of a beautiful princess.

    • @Osmium78
      @Osmium78 3 года назад +1

      Totally dude

    • @FeilimD
      @FeilimD 3 года назад +1

      Ok

  • @shawnco2006
    @shawnco2006 3 года назад +38

    "There are international spots that go way more bizarre than the state side. "
    Coming from the Philippines, I was already expecting the RC Cola commercial. Hahahahhaha nailed it

  • @im_bored_hi_
    @im_bored_hi_ 2 года назад +10

    People can say what they want about weird ads, but Old Spice commercials are masterpieces

  • @JohnDlugosz
    @JohnDlugosz 3 года назад +365

    You mentioned that the increase in total commercial exposure drives advertisers to be more creative, but there's also the fact (as you mentioned at the end) that more people _skip_ ads, avoid them, or don't watch them. This even more so would drive advertisers to become meme-worthy, so it gets back around to the people who don't watch them _and_ gets those people to watch them _as the entertainment_ rather than a distraction.

    • @lunayen
      @lunayen 2 года назад +17

      Ad companies are already attempting to jump in the meme market. So far, none of it seems to work because it is inorganic. Most people in general are tired of ads anyway, so making it a meme won't send sales skyrocketing.

    • @jupitersparx4101
      @jupitersparx4101 2 года назад

      True the only ads I’ve watched all the way through are ones I’ve found funny

    • @ECL28E
      @ECL28E 2 года назад

      Gotta get attention, even if people don't want to give you their time

    • @the4thsteve27
      @the4thsteve27 2 года назад

      @@jupitersparx4101 i cut this boat in half!

  • @CaitlinLyaneLeman
    @CaitlinLyaneLeman 3 года назад +509

    Almost didn't click on this because of the Little Lad in the thumbnail.
    I was a sophomore in high school when those ads came out. My AP English teacher was obsessed with it. We had his class first thing in the morning and he would make us watch the commercials DAILY. Even when the Little Lad put out a video teaching you how to do the Little Lad Dance. We saw every version of the Berries and Cream Starburst commercials.
    I have not let that man live it down. Over the years, every high schooler (or their parents) I've run across that had his class I've told them to ask him about the Little Lad. To the point that he knows where I work, who I know, and who to avoid.
    You tortured us for 6 months, Mr. Stoner. As revenge, I will make sure the Little Lad dances at your funeral.

    • @kilajuy
      @kilajuy 3 года назад +73

      this read like an r/pettyrevenge story lmao

    • @eryuu4016
      @eryuu4016 3 года назад +29

      Maybe you should forward him this video then??

    • @tuel7664
      @tuel7664 3 года назад +10

      Mr.Stoner?

    • @RGC_animation
      @RGC_animation 3 года назад +7

      that is a intense story

    • @lavernasilver6999
      @lavernasilver6999 3 года назад +5

      @@eryuu4016 lol yes

  • @IgnatiusBlaze4
    @IgnatiusBlaze4 3 года назад +332

    Props to him, he's committed and loving this even if he isn't getting paid... that or he's sad and got so into the role he's become that person, and the moment memes stuff got trendy again it was a breath of life.

    • @charlesevanshughes3638
      @charlesevanshughes3638 3 года назад

      @Brianna 🍑🍒 2 Timothy 3:1-7

    • @r.j.penfold
      @r.j.penfold 3 года назад

      Hopefully it's not the latter

    • @WillTw12
      @WillTw12 3 года назад +8

      *they

    • @IgnatiusBlaze4
      @IgnatiusBlaze4 3 года назад

      @@r.j.penfold
      I'd hope not too, but you never know and felt it needed mentioning. Regardless good for him, even if his tale is sad, as long as he's happy in the end.

    • @lordmeow
      @lordmeow 3 года назад

      @@IgnatiusBlaze4 woah 21 minutes ago

  • @blepinator7847
    @blepinator7847 2 года назад +3

    That learning + weird = better learning is the exact reason I love oversimplified so much and remember so much more about the topics on his channel than I do with the topics I learned in school.

  • @Sweetlyy111
    @Sweetlyy111 3 года назад +501

    I’m surprised Starburst hasn’t seized this moment… it’s peak is here (could have been a week of ago). Take it.
    Update 10/2: starburst has made a promotional TikTok incorporating berries and cream but it’s a little late and the trend is basically over

    • @SpecialProjectY
      @SpecialProjectY 3 года назад +3

      Technically, it's probably the same if you take into account how many people used the internet for recreational purposes back then.
      Also, need to remove x100 views for people that actually were interested back then and people "interested" in this now because it's popular and they're riding on the hype train.

    • @Sweetlyy111
      @Sweetlyy111 3 года назад +1

      @@SpecialProjectY yeah sure but one single tiktok last week by starburst would've been pretty cool.
      Plus have you seen the sour patch kids tiktok. they know what's up.

    • @SpecialProjectY
      @SpecialProjectY 3 года назад +2

      .@@Sweetlyy111 Tried TikTok out some time ago on dummy account, if FB is a poser gold mine, TikTok is a printer ink factory.
      The amount of people blatantly stealing people creative content or refrying decades old memes while pretending it's their own is a common habit.
      It's like copyright protection doesn't exist there...

    • @Sweetlyy111
      @Sweetlyy111 3 года назад +2

      @@SpecialProjectY that doesn’t disprove the marketability Starburst could find with this trend.
      What I was talking about sour patch kids was that the social media manager interacts with the audience and is actually pretty funny. Most social media managers (for TikTok, Twitter, etc.) for big companies can be funny and cool.

  • @YIsMacNCheeseTaken
    @YIsMacNCheeseTaken 3 года назад +93

    8:32 After listening to this, I just made a realization as to why Gen Z people love and remember the memes like the weird distorted cats and distorted through editing Pixar movies. It's something familiar to us but has a twist. Pretty cool stuff.

  • @andrewg6598
    @andrewg6598 3 года назад +746

    Justin, if you’re seeing this, you’ll be remembered for way more.

  • @jacksonparker9022
    @jacksonparker9022 2 года назад +4

    13:36 Yellow is my favorite

  • @gracesands3189
    @gracesands3189 3 года назад +114

    Y’all, this came out at the perfect time…. That berries and cream song had been stuck in my head since like forever…

  • @abroadhorizon2566
    @abroadhorizon2566 2 года назад +166

    One commercial I'll never forget is a Skittles commercial where everyone and their dog(literally) had massively ripped left arms because they all arm wrestled to win the last skittle

    • @rhyliemasons7957
      @rhyliemasons7957 2 года назад +8

      The one that still haunts me is the Skittles Pox commercial

    • @midniteoyl8913
      @midniteoyl8913 2 года назад +2

      @@rhyliemasons7957 - First thing I thought of (shudders) when I saw Polka-Dot Man in The Suicide Squad.
      And now you will too.

    • @puppetshow669
      @puppetshow669 2 года назад

      @@rhyliemasons7957 that reminds me of the gumdrop angel

  • @clarclaire
    @clarclaire 3 года назад +216

    i’d love an episode looking into the maple syrup industry in canada, its actually pretty insane and reminds me a lot of the oreo episode!

    • @joshblack4291
      @joshblack4291 3 года назад +2

      There's a documentary about the heist from a few years ago.

    • @bethany5882
      @bethany5882 3 года назад +2

      You could even integrate Markiplier's maple syrup review

    • @bellaknightR597
      @bellaknightR597 3 года назад

      @@bethany5882 it was awesome

    • @Kiwi-Bird.
      @Kiwi-Bird. 3 года назад +3

      any one ever herd of a little u.s. state caled Vermont?

    • @bondservant4jesus
      @bondservant4jesus 3 года назад

      It reminds me of the virgin olive oil thing. Are you getting real olive oil?

  • @VoiceOfPerseus
    @VoiceOfPerseus 2 года назад +3

    Hoops "Mick-Elroy"
    Justin really is going to be famous for uploading the sound to TikTok, he was right
    I know there's at least one person on the team who is a McElroy fan though, I remember in one video there was a "Shrimp! Heaven! Now!" reference, just can't remember which.

  • @matthewortman1477
    @matthewortman1477 3 года назад +520

    Theories and cream, theories and cream, I’m a little lad who loves theories and cream!

  • @exynth1a215
    @exynth1a215 3 года назад +53

    RC has forever ingrained itself into my mind.
    here's a translation of what the kid says:
    "Ma, please explain why I have 4 glasses on my back!"

    • @fyreborneblu6706
      @fyreborneblu6706 3 года назад +3

      It's a substitute from a Filipino Tiger Mama's usual punishment.....Sitting on Salt for hours with your bare knees (I personally know it first hand) or in this case RC mama

  • @rowlands_
    @rowlands_ 3 года назад +195

    Me: Where ever I go- I see his face;
    **Looks at my FYP full of Berries and Cream memes**

    • @rowlands_
      @rowlands_ 3 года назад

      @MMI▶️ I’m a minor lmao

    • @stephanieverbeek3989
      @stephanieverbeek3989 3 года назад +1

      *their! they use they/them pronouns 😊

    • @rowlands_
      @rowlands_ 3 года назад +2

      @@stephanieverbeek3989 pronouns are important :))

    • @runed0s86
      @runed0s86 3 года назад

      Spammers are not important though.

  • @bocanthandlethis
    @bocanthandlethis Год назад +2

    Another great add that's been renowned as a meme, "Hotel? Trivago"

  • @pikame_32
    @pikame_32 3 года назад +237

    "How weird, is too weird?" - Ask Japanese Commercials about that one.

    • @shawnheatherly
      @shawnheatherly 3 года назад +17

      The series of commercials on LONG LONG LOOOONG MAN are forever in my mind.

    • @christinalittleton3771
      @christinalittleton3771 3 года назад

      I am so sorry...
      ruclips.net/video/erh2ngRZxs0/видео.html

    • @lampylightbulb
      @lampylightbulb 3 года назад +3

      Well, not for them, I imagine it's been normalized by now in Japan

    • @Theyarefulloffear
      @Theyarefulloffear 3 года назад

      they've been doing this for a LONG time

    • @Aeoxander
      @Aeoxander 3 года назад

      Orangina.

  • @FeelEhx
    @FeelEhx 3 года назад +175

    “You have to build a memory on the scaffolding of what you already know but violate the expectations somewhat. It has to be a little weird.”
    That quote instantly confirms what Ive always been saying when I was younger.
    That japanese commercials were smart because it sets itself apart from other commercials.
    They a laughed at me, they said I was crazy -___- smh

    • @felsachat7931
      @felsachat7931 3 года назад +4

      They called me a madman...

    • @slevinchannel7589
      @slevinchannel7589 3 года назад +3

      12:02: Wow,
      thanks Matt for fighting for LESS Grammar in the world. Thanks.

  • @MeowMimiCat
    @MeowMimiCat 3 года назад +346

    As an older gen Z who is preparing to get my own place eventually, I have phased out watching tv almost entirely. There are only a few shows I watch and I definitely won’t be getting cable when I do move out. So all the adds I see are on the internet. I definitely prefer the adds like Tacobell’s where they put effort into them and make a production out of it.

    • @liyahyt2054
      @liyahyt2054 3 года назад +3

      So am I a gen Z if I'm born in 06'

    • @FurretNation
      @FurretNation 3 года назад +1

      @@liyahyt2054 yes

    • @TigerAceSullivan
      @TigerAceSullivan 3 года назад +1

      Even my parents don't have cable TV anymore; the few shows they each care about are available in some form online now, and even if you had a subscription to all the streaming services available now it'd still be cheaper than cable.

    • @depressantdrug
      @depressantdrug 3 года назад

      This! I stopped watching cable about 10 years ago and told my parents to stop paying for it since no one in the house watches it either. It's just a waste of money at this point and I'll just pay for the internet and that's it.

    • @katiemh1202
      @katiemh1202 3 года назад +1

      Gen z and moved out and only use streaming and RUclips. My dad is gen x and he only uses Hulu and Netflix for like basically everything, my mom is the only one who watches cable

  • @jjmcuurc6670
    @jjmcuurc6670 Год назад +1

    3:05
    What?! RC has an ad like that?!
    And here I thought the dentures one is pretty horrifying 😂😂😂😂😂😂

    • @diggbick
      @diggbick Год назад +1

      yeah it did! though i don't remember if i saw it on tv or if it was only here on youtube

  • @sapphiregemi._
    @sapphiregemi._ 3 года назад +40

    "When the RC commercial played"
    Filipinos: So you've chosen to summon us!

  • @vissenekku
    @vissenekku 3 года назад +66

    As a person who hasn't watched commercials for a very long time, this is all news to me. And terrifying.

  • @jacknapoli6366
    @jacknapoli6366 3 года назад +122

    Food theory: are skittles all the same flavor (or taste, whichever word technically excludes smell). I think smell should be a crucial part, but some people say that it shouldn’t be included if the chemical makeup of the skittle is the same and the only difference is the smell

    • @krcmaine
      @krcmaine 3 года назад +7

      I also commented about Skittles only smelling different, not tasting different 👍

    • @glasscardproductions4736
      @glasscardproductions4736 3 года назад +2

      It appears the only thing that tastes different is the outside bit and it just mixes together with the inside when you chew it.

    • @pupstarco
      @pupstarco 3 года назад

      what i think they taste different im eating some rn!

    • @krcmaine
      @krcmaine 3 года назад +1

      @@pupstarco Hold your nose and try one at a time all the way as you chew and swallow.

    • @allanolley4874
      @allanolley4874 3 года назад

      I think smell is an integral part of what we call taste in ordinary language, like if someone loses there sense of smell (hopefully temporarily) they will complain that food tastes different or even has lost flavour. The only way that taste only means what your taste buds on your tongue detect is if we are being technical and trying to define exact sensory pathways, rather than experience.
      Note visual presentation probably changes our taste experience, I would not be surprised if skittles deliver a different experience depending on whether you are tasting them while looking at them versus wearing a blindfold etc.

  • @bittgrundy
    @bittgrundy 2 года назад +6

    I’m surprised that you didn’t mention Japanese commercials 🙃
    You get commercials that actually make a storyline

  • @PaleGhost69
    @PaleGhost69 3 года назад +403

    Please consider doing a food theory on permaculture and edible food forests.

    • @AcornRiot
      @AcornRiot 3 года назад +1

      What would the theory be

    • @smallman_dan9713
      @smallman_dan9713 3 года назад +9

      The reading replies to this comment is like a dumpster its all bots holy moly

    • @clouddd8053
      @clouddd8053 3 года назад +2

      @Kiaran Reddy thought it was gonna be a rock roll, i really got jebaited huh

    • @Memecious
      @Memecious 3 года назад

      ruclips.net/video/fL0NySP4amo/видео.html

    • @happybunnyntx
      @happybunnyntx 3 года назад +2

      @@AcornRiot Maybe something similar to the grocery store episode? "Is it possible to live off a food forest?" I'd be interested in that after seeing so many obviously fake videos claiming they have one, but a real one would be cool to figure out the logistics on.

  • @alexanderdeberg5363
    @alexanderdeberg5363 3 года назад +61

    So somehow Mat Pat managed to accidentally stumble into two of Justin McElroy's biggest brands: Much Squad ft. the Chicken Sandwich Wars; and now Berries and Cream, and somehow clearly doesn't know who he is. Case in point: "Hoops Mickelroy."

    • @justanothergraham8702
      @justanothergraham8702 3 года назад +6

      He’s even reference polygon, Justin and griffin’s company on game theory.

    • @kristalgic1534
      @kristalgic1534 3 года назад +2

      I didn't even realize it was Justin McElroy until I read your comment because he said so weirdly, but to be fair, you wouldn't expect it to be pronounced like Mackleroy anyway

    • @alexanderdeberg5363
      @alexanderdeberg5363 3 года назад

      @@justanothergraham8702 oh yeah! In the garena freefire episode, right?

  • @freahtacang3850
    @freahtacang3850 3 года назад +270

    Mat: "there are international bizarre commercials as well"
    Me: peacefully doing my homework
    Me: hears my language
    Me: turns
    Me:.....what the actual heck??

  • @lykos..
    @lykos.. Год назад

    I remember the berries and crème coming back. Everyone was dancing and learning the song in my school. Some of the advertisements are hilarious

  • @jluve82
    @jluve82 3 года назад +87

    Should I be more concerned that MatPat doesn’t know Hoopsmcelroy is Justin McElroy from MBMBAM? Mat! Join us!!

    • @How-Do-I-Nezzy
      @How-Do-I-Nezzy 3 года назад +2

      @@joshroehl6098 dude, stop spamming

    • @friendlyneighborhoodnoob
      @friendlyneighborhoodnoob 3 года назад

      @@How-Do-I-Nezzy he is a bot

    • @protalghulnist4126
      @protalghulnist4126 3 года назад

      Wtf is hoopsmcelroy

    • @connersweet7086
      @connersweet7086 3 года назад +1

      Yes I’m so shocked he doesn’t at least know who the brothers are. I feel like they’re at least popular enough for him to have heard of them on some platform

  • @jhenylynecarreon812
    @jhenylynecarreon812 3 года назад +47

    As a marketing student, I learned more about ads than from my lectures

    • @macstokow
      @macstokow 3 года назад +1

      If you like marketing might I suggest a series called marketing Monday by Atrioc. It's not always super on topic but it's usually educational and definitely interesting.

  • @TomSketchit
    @TomSketchit 3 года назад +183

    Two things this video made me think of:
    One was the most memorable commercial I've ever seen, a Burger King super bowl ad for breakfast meals, set to an incredibly catchy tune that I still remember almost word for word to this day.
    Two, based on the ending segment, is an ad deal taken by RUclips content creator Karl Smallwood for his Fact Fiend channel. Karl is notoriously picky about accepting sponsors, having high standards for who he works with as he finds the deals given by most companies to be too untrustworthy and too insulting to his audience. So most of the people he has ended up taking advertisements from have been smaller businesses, who he offers a fair price. One such deal was with a guy who sells wool for making into yarn I believe. It was an attempt to drum up business by making a deal with a creator he liked, and it actually paid off for him incredibly well, to the point he paid for a second video advertisement, which is just really touching I think. When Karl Smallwood advertises something, you know it's a genuine thing.

    • @theaveragecomment1014
      @theaveragecomment1014 3 года назад +3

      Oh hey that's awesome!

    • @clownv4091
      @clownv4091 3 года назад +2

      I love fact fiend ahah

    • @dolphinsrkool1
      @dolphinsrkool1 3 года назад +2

      oh, dude, I bought wool because of that sponsor, I'm so happy with it.
      mind you, I haven't used it, but I *have* it now

    • @VivekYadav-ds8oz
      @VivekYadav-ds8oz 3 года назад +3

      ... is this an advertisement for Karl Smallwood? Influencer Advertising for an Influencer?!

  • @Arkhaismos
    @Arkhaismos 2 года назад +1

    In the UK we have so many advertisements featuring cats, remember that cat milkshake advert - it stayed in my memory because of how weird it was

  • @brookerose1312
    @brookerose1312 3 года назад +187

    the way you said “hoops mcelroy” gave me pain as a mcelroy fan

    • @krisgunther
      @krisgunther 2 года назад +6

      Especially since his name was literally next to that username

    • @thatlycantomboy
      @thatlycantomboy 2 года назад +2

      to be fair, I’m not sure how it’s pronounced either. “Mickle-roy?”

    • @manyagaver1946
      @manyagaver1946 2 года назад +2

      @@thatlycantomboy it’s more like macel-roy

    • @whatcanidooo
      @whatcanidooo 2 года назад +1

      @@thatlycantomboy it's essentially Mac - El - Roy, but when you actually say it it sounds like Mackle - roy

  • @AdleisioCefnforDolphin
    @AdleisioCefnforDolphin 3 года назад +38

    The Old Spice commercials are still some of the best gag type commercials around.

  • @picturebreakdown
    @picturebreakdown 3 года назад +272

    Mad respect for the truly loyal Theorists who got here early enough to see this

  • @LittleRose2001
    @LittleRose2001 2 года назад +1

    I’m surprised he didn’t mention the little babies ice cream commercial. That’s literally the creepiest commercial of all time

  • @kaizoaudio1798
    @kaizoaudio1798 3 года назад +43

    You know Justin McElroy; the guy who uploaded the Berries and Cream sound clip?
    I think that’s the only thing of note that he’s done. He’s one to watch out for.

    • @Feeple
      @Feeple 3 года назад +9

      Yeah. I don't think he helped found Polygon, or part of a family medi endeavor.
      Just some rando...

    • @bluerose489
      @bluerose489 3 года назад +12

      Seems like he has the potential for comedy podcasts but that's just me and my brothers

    • @ghost_type_dan
      @ghost_type_dan 3 года назад +2

      Nah

  • @LilSk1tty
    @LilSk1tty 3 года назад +665

    Your videos help me keep my brain working!

  • @tomatofish5336
    @tomatofish5336 3 года назад +157

    It would be cool if he made a theory about Popeye and his spinach eating habits.

    • @kvahn
      @kvahn 3 года назад +2

      YES

    • @jandoggo1433
      @jandoggo1433 2 года назад +1

      YES SIR YOUR THE BIGGEST OF BRAIN

  • @justsomeferalminor
    @justsomeferalminor 2 года назад +1

    That intro was scarier than any intro you've done for fnaf. I'm gonna have nightmares.
    Cool.

  • @syntroniccyndi6358
    @syntroniccyndi6358 3 года назад +111

    Thanks Mat Pat, my son is now running around saying, "Creamy theory."

  • @NunDePlume
    @NunDePlume 3 года назад +155

    Hoops McElroy is Justin McElroy, one of the McElroy brothers (podcast OG’s). One of the hosts of the #6 podcast in fiction, another podcast at #46 in comedy, and a third podcast that’s #42 in Leisure on Spotify. He explains the pain and strife uploading the berries and cream song has caused in his life on episode 575 of My Brother, My Brother, and Me.

    • @daviscoen2000
      @daviscoen2000 3 года назад +13

      I love how during that episode he said people will only know him as the dude who uploaded the sound bite and it’s already happening

    • @frommywindhoe5186
      @frommywindhoe5186 3 года назад +14

      Justin McElroy? Party member in Dimension 20's Tiny Heist as Rick Diggins, man about town? Rick Diggins, The Supreme Man? Officer Rick Diggins? Lieutenant Rick Diggins? Diggins-saurus Rick?

    • @aff77141
      @aff77141 3 года назад +3

      All of these are words I recognize but can't process the meaning of

    • @SuperKawaiiCupcakes
      @SuperKawaiiCupcakes 3 года назад

      @@frommywindhoe5186 god I loved Rick diggins

  • @SydneyB
    @SydneyB 3 года назад +109

    That Quiznos commercial? When it first came out, I wrote a snail mail, honest to goodness ink and paper letter to the company, saying how much that commercial disturbed me, and that it certainly was not encouraging me to go and try Quiznos.
    I honestly thought that I'd either hear nothing back, or they'd send me some coupons encouraging me to give their business a try.
    Only about two weeks later I got an actual response!
    It was a nearly polite and pretty curt letter saying that I was not the Quiznos target audience anyway!
    (Awwww. No coupons) 😂

    • @wheal2825
      @wheal2825 3 года назад +4

      Yoo

    • @bananabell318
      @bananabell318 3 года назад +3

      This reminds me of when I wrote a letter to the Tootsie roll company because my dad told me that when he was a kid, if he found the Indian with the star on his sucker wrapper, then he'd take it to the gas station to get a free bag of suckers. I wrote to the company asking if they still did that. I got a response, but it was just the backstory of the Indian with the star.

    • @0rubirose0
      @0rubirose0 3 года назад

      I desperately want to know who their target audience was.

  • @awestruck5898
    @awestruck5898 2 года назад

    Matpat : "Heck you probably got served a add or two before this RUclips video. "
    Me : *Laughs in BRAVE*.

  • @SkylorBeck
    @SkylorBeck 3 года назад +147

    My dude didn't even realize that he was talking about Justin "Hoops" McElroy of My Brother My Brother And Me fame. Hoops was so right about how big of a mistake he made

  • @spagoolidude3379
    @spagoolidude3379 3 года назад +10

    To think Justin McElroy reignited the Berries and Cream craze.. it just sits so right in my mind.

  • @terrancepeters7073
    @terrancepeters7073 3 года назад +172

    Referring to Justin “oldest brother” McElroy as “HoopsMcLROY” is fucking hilarious

  • @CilesteAndSheyn
    @CilesteAndSheyn Год назад +1

    3:08 translation: "Sister, (please)explain to me why I have (cups)glasses on my back?!"

  • @jaysimpson1689
    @jaysimpson1689 3 года назад +191

    Matpat: You’ve done sodas, fries, chicken sandwiches. How about the amount of beef you get from each burger chain vs cost?

    • @Lily-fox
      @Lily-fox 3 года назад

      That’s a good one! Also for the burgers that advertise a specific weight, do you actually get that? Or are they saying it is that but giving you less

    • @jaysimpson1689
      @jaysimpson1689 3 года назад

      Thank you. Now if we can just get Matpat to agree.

  • @justanothergraham8702
    @justanothergraham8702 3 года назад +21

    There’s no way Matt didn’t know that hoopsMcElroy is Justin McElroy from polygon. Justin’s been doing munch squad for years

    • @PMOrly
      @PMOrly 3 года назад +2

      I was so shocked to hear him butcher Justin's name 😭😭😭

  • @decentlysmartforanidiot8284
    @decentlysmartforanidiot8284 3 года назад +59

    When I was a little lad, if we wanted food theories MatPat would make us do the little lad dance. Now MatPat's gone...

    • @erinsweeney3590
      @erinsweeney3590 3 года назад +9

      but we still like to do the little lad dance 🤪

  • @davidroddick91
    @davidroddick91 Год назад

    It took years for the puppy-monkey-baby nightmares to end.
    They'll be back now. Thanks, Food Theory.

  • @philpatrickson5917
    @philpatrickson5917 3 года назад +59

    The way he said “Mcelroy” made me hurt. Physically

    • @RemusHinata
      @RemusHinata 3 года назад +7

      I literally just paused the video to deal with the 4hp of psychic damage I just took for that.

    • @eveybadwolf
      @eveybadwolf 3 года назад +8

      I thought for sure Matt would be a listener of the boys.

    • @connersweet7086
      @connersweet7086 3 года назад +4

      @@eveybadwolf yeah I love mbmbam I’m kinda surprised he doesn’t at least know who they are

  • @contagiousid9717
    @contagiousid9717 3 года назад +56

    Hoops really wasn't lying when he said he brought back Berries and Cream 😂

  • @sapphinese
    @sapphinese 3 года назад +214

    Can’t believe Matpat didn’t recognize Justin McElroy or even pronounce his name yet

  • @MegaDK47
    @MegaDK47 2 года назад

    I think my favourite Oddvertisment is the Cadburys Gorilla, it's just a minute and a half of a Gorilla playing the drums to Phil Collins and then a Cadburys logo at the end, barely even an ad but it's been part of British pop culture ever since.

  • @puremulp
    @puremulp 3 года назад +255

    Literally never heard about this until listening to mbmbam where Justin McElroy tells the tale of how he's the one that posted the sound and how it's probably the thing he's known for the most now lol. Go check out MBMBAM btw, great show and great people

    • @jball8837
      @jball8837 3 года назад +26

      MatPat mispronouncing McElroy confirms what Justin said in that episode: he'll get no benefit from the exposure lol.

    • @Silverwind87
      @Silverwind87 3 года назад +4

      It became his brand.

    • @thenotfunnyvideos1035
      @thenotfunnyvideos1035 3 года назад +1

      69 likes dont ruin it

    • @CanteLizzie
      @CanteLizzie 3 года назад

      I know. I had NO IDEA that berries and cream was from a starburst commercial. I was SO confused when I saw the thumbnail

  • @kyzinga266
    @kyzinga266 3 года назад +52

    Everyone watching the intro:
    I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror

  • @yehoshuajosh6322
    @yehoshuajosh6322 3 года назад +18

    Director: So how weird do you want your ad?
    RC Cola: Yes. 3:07

  • @chloecca
    @chloecca 2 года назад +1

    2 ads engraved in my mind, that cow one with the walmart yodeling kid + the yes milk ad.