Twitch's Ambition to Control Your Content

Поделиться
HTML-код
  • Опубликовано: 20 ноя 2024

Комментарии • 428

  • @devinnash
    @devinnash  Год назад +134

    UPDATE: Twitch has stated they are changing their brand guidelines and removed Section 2 that I covered in this video. HOWEVER, they have not walked back exclusivity or simulcasting exclusivity. I tweet about this here: twitter.com/DevinNash/status/1666563595897847810 . Thus nearly everything in this video is STILL relevant and we should not take Twitch at face value until they update their Terms of Service and walk back simulcasting changes for all streamers. I believe this video outlines the true intentions and executive thinking at Twitch so I'm going to keep it running. I've received a ton of support for this video and it means the world. I can't thank you enough for being here.

    • @bamesnyc
      @bamesnyc Год назад +1

    • @henrythebeyonder
      @henrythebeyonder Год назад

      They did quick because they just wanted to test the "level of inteligence" of actual streamers... they will keep doing it in the future, at the end of the day its their owon company, not ours, im glad people like you didnt stayed silence and fougth... although its more than sure people like you is already blacklisted for them, anyways, thank you bro.

    • @SasuPsycho
      @SasuPsycho Год назад

      Thanks to someone else I just noticed the "no simulcasting for y'all" update. What f*ckfaces. I'll just won't give a f*ck, don't let Louis Rossmann hear this.😂

    • @archvaldor
      @archvaldor Год назад

      Seriously fuck Twitch. Fuck Amazon. Don't trust corporations.

    • @zrnov1934
      @zrnov1934 Год назад

      20 minutes!

  • @Stanimus
    @Stanimus Год назад +42

    I listened to you years ago and voted with my feet. Best decision I ever made for my career as a content creator. Life changing for me even. And I'm just getting started.

  • @OzzyInSpace
    @OzzyInSpace Год назад +74

    This was the video I think we were all waiting to see.

  • @milspectoothpick4119
    @milspectoothpick4119 Год назад +43

    This setup Twitch wants to have reminds me of how Ticketmaster and LiveNation have basically monopolized concerts and other live events. Where they are the "one stop shop" for anything that happens on Twitch and if you want to stream they're get a cut. Only problem is that, unlike big events that have to book a stadium, it's internet streaming where content creators and agencies can just go somewhere else.

    • @2BTO
      @2BTO Год назад

      @@josephsong8911 U want a cookie? A medal perhaps?

  • @Mantrackaa
    @Mantrackaa Год назад +23

    20 minutes. You're a legend in this industry. As someone who used to work in the advertising industry I love how you solidify my view on what's happening but also expand my understanding as well!

  • @DjbossNA
    @DjbossNA Год назад +53

    We all knew this dramatic downfall would eventually happen but I did not think it would happen this soon, insane

  • @broderbunto2305
    @broderbunto2305 Год назад +12

    With the streaming exclusivity to only twitch, ad incentive contracts for hours and now the control over sponsoring. Twitch must be really careful to not become an actual employer for those streamers, especially in Europe they run the risk that streamers could be declared de-facto employees with all the protection that comes with that.

  • @Layanor
    @Layanor Год назад +3

    The plan is to not focus on streamers. The plan is to sign more TV. WWE was signed 24 hours before the new rules were made. Streaming is done on Twitch.

  • @oliveribanez
    @oliveribanez Год назад +2

    The ban on simulcasting is ridiculous, they will lose lots of people with that

  • @Ricecooka
    @Ricecooka Год назад +1

    This video was just shotgun blast after shotgun blast of truth. Even though this is a public video, it's stuff like this that makes me happy to be a patron

  • @TheLimeyBadger
    @TheLimeyBadger Год назад +1

    thank you, man. i walked from twitch about a year ago after seeing a couple of your videos and am now trying to start things up on youtube. i appreciate you and your work for saving me from bs that would have sapped any and all energy i had. i still have friends on twitch and i worry about them constantly. they're small creators who deserve better than what twitch could ever deign to put down for them. i can only hope my friends realise their worth sooner rather than later.

  • @IGI_Media
    @IGI_Media Год назад +1

    Admission: My frustration surrounding Twitch was removed, then replaced by an even bigger frustration :)
    I'm only at the 20 minute mark, and feel like punchiong a monitor, as most of the things mentioned in this video directly pertain to me.
    I'm not just a streamer, but a professional content and marketing creator. Have multiple irons in the fire for creating custom built-in burnt-in ads Sheesh
    Tri-fecta of things going bad.
    [40:00] I've now replaced the 20 minute mark frustration with the 40 minute mark frustration.
    Here's a summary as to why:
    A) Affiliate streamer just coming back after a few years away due to pandemic.
    B) Professional Multimedia content creator built in ads etc are my thing :)
    C) Twitch has always been the worst site to build brand recognition, but only reason for being there is the recent Diablo Launch.
    D) . . . .too many to list here

  • @RebeccaLoran
    @RebeccaLoran Год назад +3

    37:18 I'd love to see you do more interviews with people. The Amouranth livestream here was really good. Discussions about these topics are exciting and adding new voices into the conversation helps us maintain a clearer picture of the trash heap in front of us.

  • @SasuPsycho
    @SasuPsycho Год назад +4

    Question: Does this concern, like the multistreaming topic, only affiliates and partners?
    And: I want to thank you for all your advice in the past. Helped me growing a lot, especially: 1. Don't sell out for pocket money (being affiliate/partner) and 2. do multistreaming/rech out for different platforms. Helped me grow a lot! And also corresponds with my personal annoyance to advertising and don't want to people bother with it.
    Concerning Twitch and the ads: Despite that I despise ads, I think if you use a service it's the providers right to demand a share of the revenue you make. Simply because: They have cost, they make your success on their platform possible. Without their ecosystem you'd make less or even nothing at all.
    I always wondered why a platform tolerates burned in ads, because it's just a way to cut out the service provider. And spam viewers with ads they could not consent to.
    My personal opinion about the crying creators: Like before the majority of them will complain - and continue. Like so many times before. Because, like you described, they always wait for it to come, but never prepare to make the move. Therefore not making the move and just giving in.

    • @Raletia
      @Raletia Год назад

      My understanding is now streaming exclusively is applied to everyone, not just affiliate or partner.

    • @SasuPsycho
      @SasuPsycho Год назад +1

      @@Raletia I just wanted to ask: "Why?", but googled myself that Twitch indeed slipped below the radar since 5-31-2023 into its ToS that it forbids multistreaming (or how Twitch likes to call it: simulcasting) on Twitch-like platforms. Just lol.

  • @LewisGerschwitz
    @LewisGerschwitz Год назад +4

    Devin, I think it has to be said that you're an incredible beacon for the industry.
    Talking about change is one thing, but your actions line up and far excede the message. It's great to see.

  • @KismetBP
    @KismetBP Год назад +1

    20 Min - OG & also a Small streamer that has already been struggling to survive for 9 years just to keep my stream going. Even tougher when your partially disabled like I am. Thanks for clearing this up, its like every other day its making it a tougher mountain to climb just to break even. ❤🤘

  • @HKSFMinerva
    @HKSFMinerva Год назад +3

    Became a RUclips Partner 2 weeks ago after leaving Twitch in September 2022.
    Glad to have listened your advice to migrate to a more "stable" platform for the long-haul.

  • @Maned_X
    @Maned_X Год назад +1

    Ayo 20 min mark! Real talk it hurts when you see that twitch still has a really strong community focus in smaller circles compared to other platforms. But I think it would be rad to see someone like yourself take over the platform. It would be a monumental task and mountain of money, but to have a creator who’s passionate about the content and platform would be amazing!

  • @Roxas_Munchkin
    @Roxas_Munchkin Год назад +2

    As a small ex-Twitch Streamer now moving to YT, I'm glad I've made my decision to quit Twitch and move over to YT. This just helps to explain what's going on beyond just "TOS is screwed for everyone sans Twitch staff". Thanks for making this!

  • @GearandGaming
    @GearandGaming Год назад +3

    I'm going to pull the plug on Twitch. Was multi-streaming on there and other platforms. Thinking always was, well if I build a good community then I can go exclusive on Twitch. But now, even if I ended up drawing an audience, I don't know if I would want to bank on Twitch. Could I go full time with confidence on Twitch? No. So any way you slice it, it's a waste of my time to continue to try on that platform.
    Thank you as always for your insight and clarity!

  • @DKTGAMING
    @DKTGAMING Год назад +27

    This is probably my most anticipated video from you bro. I'm so happy you had something to say. Let's go!

  • @MultimediaJay
    @MultimediaJay Год назад +1

    The termination fee used to be for inactive accounts that were booted from the Affiliate program for inactivity, but the new language allows it to be applied when either party terminates the agreement, which would mean they take the money if you get banned or demonetized.
    All they need now is a right to monetize ala RUclips and slap uncontrollable prerolls and midrolls on non-Affiliate streams and they now have a reason to demonetize smaller creators.
    I interpret all of these changes as setting the stage for a shakeout. Twitch will be up against shakeout forces in the market so crap rolls downhill. They'll take it out on smaller streamers with less ROI in the hopes that smaller streamers quit and their resources can support the remaining big streamers.
    By the way, all these negative changes are pointed at creators. Twitch doesn't have a problem at all from a viewer perspective. C'est La Vie with this online media crap. 🙂

  • @heathaltom8601
    @heathaltom8601 Год назад

    20 minutes on my pc at work. I love your deep indepth content. I got an ad for Tiktok and remember how much I hate short form content and Basketball was right. Peoples attention span has shrunk to below a gnat... off topic sorry.
    Thanks for the video!

  • @bralexrivera
    @bralexrivera Год назад +2

    20 minute mark: I love this type of content. Any opportunity I get to learn more about the content creation industry will always be a plus to me and the people I help out and wouldn't be able to do it as efficiently as I do without this channel/Devin Nash. So Thank you for making videos like this, I really appreciate your effort and videos.

  • @Narnacle
    @Narnacle Год назад +4

    I was literally sitting at the computer WAITING for Devin to publish a video about this topic. Couldn't wait to hear his take on all this!

  • @joey_j86
    @joey_j86 Год назад +2

    20 mins and still here my man. Love your content and your style of teaching. Love learning about this industry.

  • @dtsatanfu8673
    @dtsatanfu8673 Год назад

    20 min mark (and after) youre amazing for all you do. I dont know how many times i have to literally resub to you, but i always find my way back to you. keep up the amazing work!

  • @goddess_bree
    @goddess_bree Год назад +2

    20:25 and still here like always. Always appreciate your knowledge base on topics like online marketing, behind the scene info on twitch, etc.

  • @fr4me.01
    @fr4me.01 Год назад +2

    Speedrunning destroy your streaming platform any%
    EDIT: @29:40 when you talk about these people who complain but dont vote with their feet, I haven't used twitch in years now and I absolutely will not go back. I won't even make an account to view twitch streams. I go ANYWHERE else to watch streams when I want. Kick, youtube, dlive, trovo. There are PLENTY of options that aren't as completely ridiculous as twitch is. And going forward imo Twitch will only get worse as they bleed content creators and have to squeeze harder.

  • @HeftyGoof
    @HeftyGoof Год назад

    20 minutes. Listening. 30:47. Going to reach out to ask some questions about our specific situation. Thanks for the breakdown.

  • @DarkRa
    @DarkRa Год назад

    The first video to actually bring it up
    11. Simulcasting
    When you are streaming live on the Twitch Services you may not simultaneously live stream or broadcast (“Simulcast”) on any other “Twitch-like Service,” meaning any web-based network, platform, or service that supports live streaming of user generated content, without advance written permission from Twitch. For clarity, you may Simulcast on mobile-first services that support live streaming. This Section does not apply to non-profit or government entities that are live streaming for non-commercial purposes.
    so happy

  • @ThexCatmanx
    @ThexCatmanx Год назад +1

    Thanks for stopping your time on Diablo 4 to make this video.

  • @Uselesswizard
    @Uselesswizard Год назад

    20 minute club! Love your insights Devin., Thank you for taking the time away from D4 to do this video. Loving the patreon too!

  • @raquetdude
    @raquetdude Год назад +3

    Shame that the only way to make content is to act as a digital advertising board, content has to be tied to a product or service or it’s not gonna occur longterm or to a high standard.

    • @csrjjsmp
      @csrjjsmp Год назад

      Not true, some people are happy to just put out stuff and get paid by fans directly, maybe with one or two middlemen like patreon or a merch store, but money is too tempting

  • @mal_in_tents
    @mal_in_tents Год назад

    20:00 You continue to have the best videos breaking down these things with Twitch, eSports, etc. Always nice to get great insight from someone who knows the business.

  • @brutstorm3309
    @brutstorm3309 Год назад +1

    20 minutes mark. I watch your videos to know what there terms are on Twitch. I did try reading them bud I get confused and have no clue.
    So you are educating me.

  • @HoneydrewMT
    @HoneydrewMT Год назад +1

    Scary to be informed, but it’s good to be aware. Thanks Devin.

  • @oggamer0
    @oggamer0 Год назад

    Since you used the word "predatory" in regard to how twitch is handling things lately, have you had a chance to look at the Minimum Content Requirement for Partners/Affiliates. That will be determined by Twitch themselves. This is totally connected to the changes that are going on in regard to ads (which are happening right now even though they "walked it back"). Thanks for the video. Between your video & reading up on the Minimum Content Requirements Clause. The writing is on the wall for everyone to see. Glad I have been putting my content on other platforms. Keep up the good work. 👍

  • @legacyandrew
    @legacyandrew Год назад +9

    TO RUclips WE GO BOYS

    • @paraSocialParadox
      @paraSocialParadox Год назад

      From countryside to mega City… good luck cowboys 🫡

  • @KhoenFhorn
    @KhoenFhorn Год назад

    20 min in: Been at the x min mark many times now and thank you for teaching us this kind of stuff!
    Even though I´m probably never really going to use this info I find stuff like this really interesting and I can only imagine how much you have helped people that actually use/need this kind of tutoring/information. Thank you for taking your time and doing what you do :)

  • @DoEverythingVicious
    @DoEverythingVicious Год назад

    20 mins in and I am 100% watching the whole thing. Great insight and perspective from someone who knows this industry and all the effects that something like this has on not only companies but small streamers alike.

  • @rentheory
    @rentheory Год назад

    Been watching your content for a long time while choosing to 'live' on Twitch knowing the missed opportunities that came with, but THIS was the last straw. It really shows how out of touch this company is with the people that keep it alive, and why we should all put our focus onto a better platform. Thanks for the video Devin and always giving transparent advice on where a creator's time is better spent😊

  • @TheUnf0rgiv3n
    @TheUnf0rgiv3n Год назад

    20 min. and I was there till the very end of the video. As a small streamer, this was important for me to know so I was genuinely interested in hearing everything about this topic! Good job covering it all, Devin!

  • @Slayheim
    @Slayheim Год назад

    I was waiting for this! I recently made the decision to start multi streaming and did my first one across RUclips / Twitch / Kick / Facebook. Devin’s “hot dog stand” analogy in an earlier video inspired me. Thank you as always for your insight Devin. Glad someone like you exists in the space. Btw 20 mins

  • @Bottlecap
    @Bottlecap Год назад

    “Hey what’s your opinion on the recent Twitch changes?”
    “Oh I’m just waiting on Devin Nash to do a video on it so I can be well informed without having to research it myself, ask me again tomorrow.”

  • @hiver285
    @hiver285 Год назад

    20 min mark check in. Thanks as always Devin for getting into the nitty gritty of it all. Appreciate you!

  • @HazopGaze
    @HazopGaze Год назад

    20 minutes! Love seeing your content man, it always makes my day and helps me to better wrap my head around the things that are going on!

  • @catmasterOP
    @catmasterOP Год назад

    EZ 20 min thanks to wireless headphones. Could listen to you for literal hours, thanks for all the quality presentations!

  • @MightySquirrel
    @MightySquirrel Год назад

    20:00 Thank you for covering this!

  • @s1xpool
    @s1xpool Год назад

    20 min. And 40 min. Loved the bonus rounds. Keeping doing your thing.

  • @SteTechGaming
    @SteTechGaming Год назад

    20 min mark reaches. Thanks for this, makes a lot of sense. I found myself wondering what the big deal was, but i don't tend to watch streamers who have these kind of sponsorships. I also wondered what Twitch's end goal is, and it seems so obvious now that they just want advertisers to go to them, and not the streamers.
    EDIT: The termination fee used to be $40. So yeah, nothing new.

  • @DoEverythingVicious
    @DoEverythingVicious Год назад

    Came here after hearing about the changes, this is always the first channel I go to for anything like this. Thank you and keep doing what you do

  • @Covargo
    @Covargo Год назад +1

    Twitch's track record for shady changes for the last few years is the main thing that is making Twitch unviable as a place to do buisniss. RUclips has it's downsides but it has been improving the streaming scene and the burn in ads thing google allows you to use them if the video is of your own making not given to you by a sponsor.
    (If Twitch wants to be competitive they should copy that and not ban outright)

  • @Dolores_Madil
    @Dolores_Madil Год назад

    I feel this is so dumb at first my whole reason for not being an affiliate was because I dual steam writing sprints. I'm so glad I'm not monetarily tied to them at all and going to work even more on my streaming channel here.

  • @KingYanoFPS
    @KingYanoFPS Год назад

    20 minutes, super important video.. You were ahead of this curve telling major creators to move to RUclips because stuff like this were coming

  • @gr5462
    @gr5462 Год назад

    20 minutes in and I never get bored of watching and listening to you talk. Keep it up man

  • @TheCoachis_BA
    @TheCoachis_BA Год назад

    20 minutes! I love the breakdowns. I always like to compare what I know, and what I thought I knew, but was wrong about.

  • @joshuaackehurst7242
    @joshuaackehurst7242 Год назад

    Thanks Devon, Waa apart of 20 gang and got to the end granted 2x speed was my friend.
    I've been trying to grow my brand elsewhere since I first started watching you years ago and been struggling and in the interim the twitch stream continues to get better. Maybe I'm doing something wrong?

  • @Infernoman64
    @Infernoman64 Год назад

    20 min shoutout! Always appreciate your insight and explenations!

  • @Mysdia
    @Mysdia Год назад +1

    I thought the Simulcast thing deserves Antitrust/competition law regulator attention maybe from the EU over the Digital Markets Act; as much as I don't like government getting involved. They did when Apple tried to say that app businesses can't link up with customers off platform..
    Now you have Twitch as an app developer trying to say businesses can't distribute through other platforms to list on their site.
    Even Amazon's 3rd party sellers program is not able to pass that kind of thing legally

  • @cascus4life451
    @cascus4life451 Год назад

    20 mins in. Great job keeping us all informed!! Legend!

  • @bigbadferg1649
    @bigbadferg1649 Год назад

    I don't always watch Devin Nash videos, but when I do, they're extremely informative. Thank you once again, Devin.

  • @syzygyxv3359
    @syzygyxv3359 Год назад

    i love to see how passionate you are about how much twitch doesn't care abt the creators. people cant get it thru their heads

  • @williamholman967
    @williamholman967 Год назад

    Watched every second of this video including the 20 min mark. Devin the GOAT

  • @Hotpipes
    @Hotpipes Год назад

    20 min mark - thank you for breaking down all this very helpful.

  • @EagleGarrett
    @EagleGarrett Год назад

    20 minute mark Andy for me! Great video man!

  • @kashudesu270
    @kashudesu270 Год назад

    20:14 still here on the second playthrough!! Thank you for giving a breakdown of events :)

  • @AMarvelousLife
    @AMarvelousLife Год назад

    we need another "Future of Livestreaming" video! Seems like the landscape is shifting constantly (or at least trying to shift)

  • @Parasiteve
    @Parasiteve Год назад

    not just twitch either, its everywhere. youtube,facebook,twitter, just all social media right now is doing their best to control us and make us watch what THEY want us to watch.

  • @yamahsghost
    @yamahsghost Год назад

    really appreciate these videos, glad I found you Mr. Masaru. Even if Twitch goes down because they can't make a profit you still make great informational content on other stuff.

  • @longtran927
    @longtran927 Год назад

    Bro, my first time seeing your vids and I’m glad I watched past the 20 minutes. Thanks for breaking it down as well as I was hoping. Thanks again for looking out.

  • @deanlucero64
    @deanlucero64 Год назад

    20 minutes still here. I saw this come up on Twitch yesterday. I though I am not reading this, will just wait for the Devin video on it. Thanks!

  • @DonnyDonnMendoza
    @DonnyDonnMendoza Год назад +1

    Vote with your feet and watching/listening to this video for the full 41:10 ! Thanks for sharing your knowledge as always!

  • @OmniFrost
    @OmniFrost Год назад

    Wow, there's a lot more to this than what most creators were talking about. Thanks for the insight!

  • @H3LLK4TTV
    @H3LLK4TTV Год назад

    20 minutes in and learning so much!! cheerz Dev my dude!!!

  • @kodidunham24
    @kodidunham24 Год назад

    Twitch needs to help all the small streamers that average 0 viewers which they haven’t done and all they been doing is just trying to make them money but they clearly don’t care about their streamers working there a** off for x amount of hours and Thank you for making this video and making all the changes they did more understanding . 20:14 still here

  • @onibakuman_
    @onibakuman_ Год назад

    20:00 I'm still here! Thanks for the dope video dude.

  • @BigE
    @BigE Год назад

    20: very insightful video boss

  • @TanisAtTheDisco
    @TanisAtTheDisco Год назад

    I'm so excited I've been waiting for your video on this

  • @Magnarmis
    @Magnarmis Год назад +1

    20 minutes, still here. I also swapped my streaming software to stream here this morning.

  • @T-West
    @T-West Год назад

    As soon as I saw Twitch's announcement, I thought, "wow, can't wait for minute 20:00 of the Devin Nash video."

  • @toon_oioi
    @toon_oioi Год назад

    20 mins. Thanks for the upload devin. 👏

  • @watchdeesi9547
    @watchdeesi9547 Год назад

    20:00 been refreshing RUclips all day to see if you published

  • @GTONeko
    @GTONeko Год назад

    20 minutes, still here and definitely glad to see the breakdown of what's happening even more

  • @kkplx
    @kkplx Год назад

    retracted already.
    Another case of massive overreach and immediate backtrack.
    i hate american e-corporations.
    " Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
    ...
    This is enshittification: surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then once they're locked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit. From mobile app stores to Steam, from Facebook to Twitter, this is the enshittification lifecycle."
    I've been forced to watch my favorite streamers on odysee for ages now thanks to post-2014 TDR and leftie censorship - i'm ready for twitch to die.
    Great video, even if it was longer than 20 minutes

  • @Elitespringwire
    @Elitespringwire Год назад

    20:10 still here baby, great work as always

  • @knight_____________
    @knight_____________ Год назад

    Another great video Devin, thanks.

  • @CombatNumbskull
    @CombatNumbskull Год назад

    20 minutes still here. Really helpful breakdown of the subject.

  • @Kodereacts
    @Kodereacts Год назад

    20min gang! :) LOVE the content man! Keep it up!

  • @GetMiked
    @GetMiked Год назад

    Still here at the 20 min mark and always appreciate your approach to these things

  • @kloudrebirth
    @kloudrebirth Год назад

    so if you watch a YT video with stream (like this one) and the quick ad before video shows. Tech that's a no no?

  • @ZiJaye
    @ZiJaye Год назад

    I think this just convinced me to vote with my feet. I am not a big or even good content creator yet, but having Witch's decisions put in this light made me realize it was foolish to stay to begin with.

  • @ToriksLV
    @ToriksLV Год назад

    20 min here. BTW Streamers can still put ads in their room ( in the background) that isn't added on your streaming software directly like pillow of Logitech etc. which is funny. Creativity ftw.

  • @DanBernard317
    @DanBernard317 Год назад

    20 mins, still here. Thank you.

  • @Redoake
    @Redoake Год назад

    20 min mark, Thank you for doing these videos!

  • @SolomunGames
    @SolomunGames Год назад

    20 mins, I'm still here ^^ " Thanks for the content, buddy. You're the best!

  • @PlatypusMuerte
    @PlatypusMuerte Год назад

    20 minute mark, as always love how clear you make all these things!

  • @desertedham37
    @desertedham37 Год назад

    my first thought when this news broke - the Devin Nash video on this is gonna go hard

  • @aireos2208
    @aireos2208 Год назад

    20 min love when you post wish there were videos from you more often

  • @LihimSidhe
    @LihimSidhe Год назад

    20:00 The moment I heard this happened, I was waiting for the Devin vid to drop!