Which is EXACTLY why I love my Jaguars! 3 XKRs with the 4.2L and 5L supercharged engines pumping out 510hp and 460+ lb/ft of torque, with a snarling, raspy deep V8 sound in a svelte and athletic design. Sad to see where they are going with this latest campaign.
now, a lot of people thaught that about the lotus eletre aswell. Only to see that the eletre is selling well and making lotus profitable for the first time probably
They already said they only expect to keep 15% of their current customers. I guess they decided that it's more lucrative to target gender-fluid, ethnically-ambiguous buyers who are in the market for a $150,000 EV.
The sad reality is if Jaguar doesn't go 180° back in the other direction, they WILL go bankrupt. Which is an absolute shame. But would hopefully set an example of what arrogance can do to any brand, even as historic and special as "Jaaaagggg"!
Blud they been near bankrupt for the past decade almost now. That's why they're doing the last ditch mud at the all strategy you're seeing here. Jaguar's biggest mistake was not seeing the CX-75 through to fruition, it may have broken the bank but it would have given the company something they're missing over the past few years now.
As a British petrolhead. I have a very bad feeling about this. The advert and the teaser images is just completely wrong and the logo. There are things that shouldn’t be changed. The new logo and lettering looks cheap. I am dreading this concept release
🤣More like amused by the arrogance of the brand and their inability to read the room. Makes no difference to me if they want to self sabotage. Plenty of nice old Jags out here and excellent third party support for those vehicles. I’m sure you’re all opening your vegan purses to get out your checkbooks. $120k base price for a toaster with the shelf life of warm milk is a bargain.
They have killed the most reliable products, the 4.2 v8 naturally aspirated, the 3.0 supercharged, the 5.0 supercharged... They have also killed the xk, f type and xj....leaving the ingenium and 204 dtd engines destroying the brand from within. ..
And that’s why the influencer generation fails so hard at marketing tangible goods. They believe any attention is good. Controversy and massive views that breed contempt don’t pay the bills when you’re in the business of making luxury cars.
everything isnt woke goofy...its just an avant-garde ad, live with it...or not. Some of you just wanna use woke for every damn thing when anyhinbg pops your brain-sponge lolololol.
@@LIL-MAN_theOG Some of us don't want to see gay trans or unisex advertising... And some of us can't stand the whole LGBTQ thing anymore... And some of us just want to see an actual CAR in a car advertisement!😜
jaguar sales have been shit for the who knows how long nobody was buying their cars so at least people are talking about jaguar again. like literally no one was talking about this brand for years
This is the new kind of marketing, make an add that makes people upset, then release the product that is not good and people don't buy it because it's not worth it, then blame the customer and call them bigots, all kinds of phobes and "-ism"s etc...
All they needed to do was bring back the design of the XJ you shown but with a modern sleek touch. In fact I have great ideas on how to reinterpret those classic Jag features while keeping the rich heritage of the brand intact. This is nuts, honestly. How in the hell a car company this great managed to torch down their incredibly rich heritage in one fell swoop with this amateur-hour slop?!
I have an ID.3 now, best car I eever owned. And the best thing isthat it has a short hood, wasting no length on the front ass there is no need to house a big engine in an ev. The long hood of jaguar was necessary to fit those very big 12V engines. If this is a BEV, what is insidethat really long hood beside useless air?
Lets be honest the average customers in past is like 55 year old man thats not sustainable in 2024. So they either have to take a risk or continue doing same thing and die regardless. Example: People said they wouldn't buy a cybertruck because it looked like 3 year old made it but look people have brought it
What you fail to understand (among many things) is Jaguar was losing money with every car sold apart from one and sales volumes were terrible. Jaguar is aiming to be a high end niche player and set itself apart from the competition. The ad wasn't an ad, it was just setting the mood, ushering in the promise of huge change. I should wait until you see a car before expressing opinions and prejudices...
You mean this isn’t grandma’s jaguar, which by the way wasn’t cutting it. New generations are ready for a reinvention, something that doesn’t feel like a car headed to the senior center.
@b1r2y3n speak for yourself. You dont speak for the entirety of the 'new generations' and clearly you are too deep into your echo chamber to effectively read the room
I can guarantee you that this brand will not be around in 2 years. I'm glad they change the name and the logo because the new looser company is nothing like the praiseworthy original
Only explanation possible : we're living in an alternative reality. It would explain so much things : Jaguar, Lotus, Trump, Crocs, Birkenstock, Twitter/X, Russia, 900 $ PS5... the list goes on. Please wake me up
That narcissist chief designer at BMW Domegoj Ducek attempted a rebrand with bold but ugly designs and after five years his whole team was fired. Just takes one man to nearly destroy a brand legacy.
To be fair I dont think jaguar ever begun in the first place. If you look at the people who even drive jaguars it sums up everything already for you. They had an entire world of cars to choose from, and they chose a jaguar. Rare case but does happen apparently
This campaign reminds me of how London put on the funky Olympics opening ceremony to contrast against the Beijing Olympic opening ceremony. London couldn’t compete with sheer numbers so the heightened the “individuality” angle
The most beautiful car in the world for me is the Eagle Speedster which is based on the Jaguar E-Type. I'm still gonna wait for the real car, don't care even a bit with the ad and the new logo, just make beautiful cars!
I absolutely love how polarizing and how triggered everyone is over this ad. I love it just for that. Personal I’m looking forward to the rebrand although I’m pessimistic about sales. I do believe they should move upmarket but 130k for an EV from Jaguar sounds like a recipe for disaster. Regardless Jaguar has had no sales over the last few years it’s time for a revolution. Everyone had their chance to buy Jag over this last generation and we all chose not too.
What Jaguar is doing and what I see from them, I have no hope for them tbh, their losing their identity, Jaguar meant to be a luxury car brand for the middle class who earned where they want and buy Jaguar as a jumping point into the top luxury brand, for those who can't afford the likes of Rolls Royce and Bentley but want that British luxury pedigree, Jaguar is if you want a sporty or a luxury car from them, make you feel like a villain and such, but what Jag is doing is far from what they are doing, cashing in on a dying trend that everyone's jumping off now, they are too late to the punch and gonna be even late and career ending because no one's gonna buy EV's anymore, especially if its a Jag, Elon and Tesla hit the home run with their EV cars, the other car companies are trying to copy or not being innovative enough to do their own thing, just bland, ironic Jag said that their "Copy nothing" yet there copying what everyone else were copying off, and that is doing EV cars, there's nothing original with EV cars, you cannot be innovative with EV other then the style and performance, but EV's are good at acceleration but not top speed to top speed and acceleration over time, so yeah Sorry for long wall of text, but I love Jag since their F1 days, so yeah
I think you’re absolutely wrong if you look at most concept cars and futuristic vehicle even down to a cyber cab this is the design language. I think we’re going to see in the next 10/15 years. It’s gonna be somewhat revolved to super smooth electric vehicles. It’s the next phase.
Here are some many great jaguar concept designs online, pay those designers and build the most beautiful and elegant with a hint of brutal, cars in the world
I hate the new logo. They just didn't need to butcher it that much. They had a strong brand to begin with. The only thing I can think is maybe it will make sense when we see the car?
I have had 2 jaguars and own an i-pace at the moment. I like the new logo, and it was supposed to be rebranding. That means it will not be like anything it was before. And that is EXACTLY what they did. What about it is so hard for people to understand? And we have known about this rebranding for 4 years now....
Very well said! 👌 The ad has absolutely nothing to do with automotive. I mean you spend a lot of money to get your product advertised and convince people to buy it. Here I don't see absolutely anything like that. They should really focus on delivering innovative designs and reliable cars.
The car Jaguar will show on December 2 is a concept car that they will never produce. The XJ you critiqued was designed when Ford owned Jaguar and the interior shows that it.
People keep saying,"is it jaguar?" Or "it doesn't look like jaguar" it's not supposed to 😒the whole point is for them to change up what they are doing in their car design
I am 30 and have worked on my cars since I could drive when I became 18. What I want in new cars is reliability and simplicity. They would sell to me if the showed how easy it is to change brakes, or oil. This comercial here is just smooth brained.
If they now droped a new fire breathing super charged V8 coupé while every man and his dog is talking about how sh*t the new ad is, it would be THE most BRILLIANT marketing stunt of the century! I don't have high hopes though..
Car guys are totally, yesterdays-romantics. But this era will be completly gone in the 10 years... cars will be like computers or mobil-phones. You will have an apple iphone on wheels. No more individual signs left... but spending big money for gimmicks and a cool, trendy image. Will jaguar be something like this - a trendsetter? Future is comming.
The police are gone “love” pulling over one of these new no rear window cars. They won’t have any idea what kind of moves someone could be making before they walk up. I fear a lot of tense moments in the future
My favorite Jaguar were XJS, XJ220 and the C-X75.. The ad was successful, it capture the attention of everyone, but looking at the suppose initial design, it will flop. Jaguar stand for elegant curves and classy beauty.😔
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I have a theory that Tata is doing India's revenge on the imperials.
Must be :D
Well, Tata only funds JLR, They don't entirely control them. JLR is still indipendent.
Well, whomever is in charge,is undoubtedly woke
I love them for that!😂
@@DvlNarsist😂😂
A jaguar should be like a jaguar, quick, fast, agile, strong, and roar like a jaguar
nah it's lame and gae now😂
It SHOULD be...but don't you know there's a new jaguar in the jungle that's the child of a shiny refrigerator, and an air conditioning unit?
its a cat that identifies as a jaguar now
Not anymore
Which is EXACTLY why I love my Jaguars! 3 XKRs with the 4.2L and 5L supercharged engines pumping out 510hp and 460+ lb/ft of torque, with a snarling, raspy deep V8 sound in a svelte and athletic design. Sad to see where they are going with this latest campaign.
This jaGuar saga will be studied in marketing circles and business schools for many years.
JaGUar according to one of the designers lol
As a case in what not to do
@@GratefulNPC yes correct, but most people now see it as ‘jaGuar’
@ unless they pull off the biggest marketing coup in history and come out with a straight-six hybrid E-Type that weighs under 1600kg.
now, a lot of people thaught that about the lotus eletre aswell. Only to see that the eletre is selling well and making lotus profitable for the first time probably
Being different is not always a good thing
I bet that ad will cause nightmares to some children
@docmccoy9813 I bet it will cause transitions lol
The average Jaguar customers a 55-year-old man, I’m sure they will really love this lol
They already said they only expect to keep 15% of their current customers. I guess they decided that it's more lucrative to target gender-fluid, ethnically-ambiguous buyers who are in the market for a $150,000 EV.
@ bold biz strategy Cotton…
@@cjmhall "gender-fluid, ethnically-ambiguous" live with their parents and only buy a scooter. let's be serious.
15%??? More likely 1% or 0.1%
@@cjmhall That market can't afford a broken down sab for 1000$, jag is committing suicide right now
The sad reality is if Jaguar doesn't go 180° back in the other direction, they WILL go bankrupt. Which is an absolute shame. But would hopefully set an example of what arrogance can do to any brand, even as historic and special as "Jaaaagggg"!
its too late when even the execs are doubling down on this nonsense, its over
I think you're showing your arrogance
Blud they been near bankrupt for the past decade almost now. That's why they're doing the last ditch mud at the all strategy you're seeing here.
Jaguar's biggest mistake was not seeing the CX-75 through to fruition, it may have broken the bank but it would have given the company something they're missing over the past few years now.
Sir William Lyons *_DID NOT_* die for this shit 😭
Just age
Who thought “wow this is a great idea! We’re going to make so much money!”??
Exactly. Sometimes designers go off with their ideas, but how come that NOBODY in the entire management team spoke up??
Someone on crack I suppose
Jaguar: "Copy nothing "
Also Jaguar: Copy Tesla strategy, cyber truck, JC Penny font, L'Oréal advert, Richard Ayoade hairstyle...
The irony of hyper individualist modernism is they are all copies, much like hipsters thinking they are unique.
China: "We love CTRL+C"
the font reminds me of dyson
I think the Ad is working. EVERYONE is talking about it. Now drop the new Jaguar while we're still talking about it.😂
😂😂
Good one😂
yeah, we talking shit and we aint buying that. so its a flop nontheless
They are dropping something in the first few weeks of December.
They said it themselves 2 days ago
If the car is actually good, the marketing department will be regarded as geniuses. If the car looks bad, it's RIP JAGUAR.
Man this is such a shame honestly
The XJ220 will stay one of my favourite cars ever, and no terrible rebrands can change that.
The xj220 is one of the LEAST jaguar like cars they ever did.
The xj220 is more jaguar then what ever ev garbage they are making now lol
They should never have abandoned the CX-75, as good as the F-Type was, Jaguar was never the same after that.
As a British petrolhead. I have a very bad feeling about this. The advert and the teaser images is just completely wrong and the logo. There are things that shouldn’t be changed. The new logo and lettering looks cheap. I am dreading this concept release
Imagine the next ad be like: a huge roaring jaguar comes to the scene with all these guys and tears all of them to pieces.
There's an online support group forming for those poor souls who are traumatized by this change.
it's the same group who profess to be Christians yet never attend a church service.
Not traumatized, concerned about the future of a brand we love going bankrupt.
🤣More like amused by the arrogance of the brand and their inability to read the room. Makes no difference to me if they want to self sabotage. Plenty of nice old Jags out here and excellent third party support for those vehicles. I’m sure you’re all opening your vegan purses to get out your checkbooks. $120k base price for a toaster with the shelf life of warm milk is a bargain.
Earning brand reputation is by 10yrs warranty not ugly logo.
I guess rear visibility was too "ordinary" so they deleted it
Noone at Jaguar: or we could take the money and fix our reliability issues
Right, the issue they need to fix is reliability problems and depreciation because of it. Just focus on that.
They have killed the most reliable products, the 4.2 v8 naturally aspirated, the 3.0 supercharged, the 5.0 supercharged... They have also killed the xk, f type and xj....leaving the ingenium and 204 dtd engines destroying the brand from within. ..
loved the Villians ad campaign
Positive: Everyone is finally talking about Jaguars that aren’t E-Types or F-Types.
Negative: This will not sell cars.
And that’s why the influencer generation fails so hard at marketing tangible goods. They believe any attention is good. Controversy and massive views that breed contempt don’t pay the bills when you’re in the business of making luxury cars.
New logo looks like Pepsi’s old logo mixed with the Dyson logo.
Dyson, Smart (car), Nectar mattresses, Saatva mattresses...the Bauhaus font logo has been done to death.
@@CharlesBojangles”CoPy NoThiNg” “BreAk mOLdS”
Proceeds to copy everything and break the brand.
This looks like Megatron if he decided against being a tank.
Ditches the engines that they were famous for, makes a woke ad, and reveals EV concepts. How classic.
The way to go broke...
everything isnt woke goofy...its just an avant-garde ad, live with it...or not. Some of you just wanna use woke for every damn thing when anyhinbg pops your brain-sponge lolololol.
@@einautofan6685 they were already broke
What does woke mean?
@@LIL-MAN_theOG Some of us don't want to see gay trans or unisex advertising... And some of us can't stand the whole LGBTQ thing anymore... And some of us just want to see an actual CAR in a car advertisement!😜
If anyone running Jaguar was smart, they'd see all the backlash and cut their losses and do a full 180
lol probably too late
All Jaguar had to do was engineer their cars to be reliable and be a compelling competitor to German Cars. This rebrand is likely to kill the company.
They have generally been reliable since 1989 when Ford fixed their build quality issues
I own a beautiful XK metallic black with all black interior that turns heads everywhere… I’m not changing a thing!!!
Jaguar just created the gta version of what they already had
RIP jag. You will be sorely missed
Jaguar is soon to be dead with cars like this.
Man that was the longest in-video ad I've ever seen
If what Jaguar was doing up until now was so great, they wouldn't need a rebrand now would they? And yet they were barely selling cars.
I’m stoked to see your new car!!
jaguar sales have been shit for the who knows how long nobody was buying their cars so at least people are talking about jaguar again. like literally no one was talking about this brand for years
This is the new kind of marketing, make an add that makes people upset, then release the product that is not good and people don't buy it because it's not worth it, then blame the customer and call them bigots, all kinds of phobes and "-ism"s etc...
Those folks don’t make enough to buy a Jaguar to begin with. That was true before the rebrand.
I wish they’d go back to making long, sleek, nice riding fast sports saloon cars. That’s what they were good at. Since the 50s at least!
Thank you Jag, comic sans is no longer the most hated font
Copy nothing
Create nothing
Sell nothing
JaGUar.
All they needed to do was bring back the design of the XJ you shown but with a modern sleek touch. In fact I have great ideas on how to reinterpret those classic Jag features while keeping the rich heritage of the brand intact.
This is nuts, honestly. How in the hell a car company this great managed to torch down their incredibly rich heritage in one fell swoop with this amateur-hour slop?!
New logo looks like it's for a smart juice machine company.
Aw come on..... it's a great ad.....for Aston Martin. 😁
Tell me that white Camo image doesnt look like a Dodge Magnum with a custom wrap...🥴
Y'all weren't buying them anyway...
Why are you mad?
Exactly, 0 people in these comments cared about Jaguar before.
@@ryanfraley7113 Jaguar's problem is that aside from the F-type they make bland GTA cars.
Their I-pace EV is great but nobody knows about it.
@@anthonyrowland9072EV's are bland gta cars...
The masked jaguar looked out La like every other car in their class….. they copied everything
I have an ID.3 now, best car I eever owned. And the best thing isthat it has a short hood, wasting no length on the front ass there is no need to house a big engine in an ev.
The long hood of jaguar was necessary to fit those very big 12V engines. If this is a BEV, what is insidethat really long hood beside useless air?
Lets be honest the average customers in past is like 55 year old man thats not sustainable in 2024. So they either have to take a risk or continue doing same thing and die regardless.
Example: People said they wouldn't buy a cybertruck because it looked like 3 year old made it but look people have brought it
Can we get Jaguar to make the clothing in their ad campaign their official company uniform? I want to know how far we can push this.
We are witnessing an evolution of a wild jungle beast to a sassy house cat
So you haven't seen the car, but you have a camera to sell?
What you fail to understand (among many things) is Jaguar was losing money with every car sold apart from one and sales volumes were terrible. Jaguar is aiming to be a high end niche player and set itself apart from the competition. The ad wasn't an ad, it was just setting the mood, ushering in the promise of huge change. I should wait until you see a car before expressing opinions and prejudices...
This isn’t Jaguar
You mean this isn’t grandma’s jaguar, which by the way wasn’t cutting it. New generations are ready for a reinvention, something that doesn’t feel like a car headed to the senior center.
Chill princess
@@b1r2y3nYeah, it really seems like most people were looking forward to this kind of change 😐
@b1r2y3n speak for yourself. You dont speak for the entirety of the 'new generations' and clearly you are too deep into your echo chamber to effectively read the room
The new logo, especially with the badge w the J + upside down J look like they belong on a women’s fashion brand. They’ve destroyed the image of Jag
Sure thing, drama queen.
I can guarantee you that this brand will not be around in 2 years. I'm glad they change the name and the logo because the new looser company is nothing like the praiseworthy original
Only explanation possible : we're living in an alternative reality. It would explain so much things : Jaguar, Lotus, Trump, Crocs, Birkenstock, Twitter/X, Russia, 900 $ PS5... the list goes on. Please wake me up
That narcissist chief designer at BMW Domegoj Ducek attempted a rebrand with bold but ugly designs and after five years his whole team was fired. Just takes one man to nearly destroy a brand legacy.
The Brits have some of the best styling from the Lotus Emira exterior to the Bentley Flying Spur interior… What’s going on Jaguar?
Cool. I mean, inside the fridge, that is, this new Jaguar must keep you cool in summer
Jaguar drawing too much inspiration from Jaquar!...their next product might be a bathroom tap!
This is huge F for Jaguar... sadly that brand is gonna die.
No matter how you slice it, that avant-garde jag add isn't going to sell their automobiles.
To be fair I dont think jaguar ever begun in the first place. If you look at the people who even drive jaguars it sums up everything already for you. They had an entire world of cars to choose from, and they chose a jaguar. Rare case but does happen apparently
Cars are, inherently, masculine
This is plainly an attempt to re-define masculinity
And to revise all things that once passed as beautiful
18:41 Font looks fine, as good as a Toys'r'us font in a death metal band logo
Why would someone not just buy a Polestar then and save $60k
+$100k luxury EVs. Totally not an oversaturated market.
Jaguar is something else now…
This campaign reminds me of how London put on the funky Olympics opening ceremony to contrast against the Beijing Olympic opening ceremony. London couldn’t compete with sheer numbers so the heightened the “individuality” angle
It has literally never been more over for Jaguar..
"sentient AI humanoid robots are the closest thing we will ever create to something that is ALIVE" - Drew McGillicuddy, Subway Sandwich Artist
The most beautiful car in the world for me is the Eagle Speedster which is based on the Jaguar E-Type.
I'm still gonna wait for the real car, don't care even a bit with the ad and the new logo, just make beautiful cars!
I absolutely love how polarizing and how triggered everyone is over this ad. I love it just for that.
Personal I’m looking forward to the rebrand although I’m pessimistic about sales. I do believe they should move upmarket but 130k for an EV from Jaguar sounds like a recipe for disaster. Regardless Jaguar has had no sales over the last few years it’s time for a revolution. Everyone had their chance to buy Jag over this last generation and we all chose not too.
Goodbye Jaguar. RIP.
All I want for Christmas is a BMW, Audi, Mercedes-Benz, Maserati any one, except JaGuar.
What Jaguar is doing and what I see from them, I have no hope for them tbh, their losing their identity, Jaguar meant to be a luxury car brand for the middle class who earned where they want and buy Jaguar as a jumping point into the top luxury brand, for those who can't afford the likes of Rolls Royce and Bentley but want that British luxury pedigree, Jaguar is if you want a sporty or a luxury car from them, make you feel like a villain and such, but what Jag is doing is far from what they are doing, cashing in on a dying trend that everyone's jumping off now, they are too late to the punch and gonna be even late and career ending because no one's gonna buy EV's anymore, especially if its a Jag, Elon and Tesla hit the home run with their EV cars, the other car companies are trying to copy or not being innovative enough to do their own thing, just bland, ironic Jag said that their "Copy nothing" yet there copying what everyone else were copying off, and that is doing EV cars, there's nothing original with EV cars, you cannot be innovative with EV other then the style and performance, but EV's are good at acceleration but not top speed to top speed and acceleration over time, so yeah
Sorry for long wall of text, but I love Jag since their F1 days, so yeah
The older Jags were just classy…
I think Jaguar knows what they're doing. They did say copy nothing so we'll see what they didn't copy on 12.2 😄
Red Rocks amphitheater is just around the corner
They're not ditching the 'leaper'. It's literally on the new car from the teasers they've released!
I think you’re absolutely wrong if you look at most concept cars and futuristic vehicle even down to a cyber cab this is the design language. I think we’re going to see in the next 10/15 years. It’s gonna be somewhat revolved to super smooth electric vehicles. It’s the next phase.
Here are some many great jaguar concept designs online, pay those designers and build the most beautiful and elegant with a hint of brutal, cars in the world
RIP JAGUAR
Not a Jag fan, however, objectively, the F Type was beautiful … what a shame
I hate the new logo. They just didn't need to butcher it that much. They had a strong brand to begin with. The only thing I can think is maybe it will make sense when we see the car?
It reminds me of Škoda logo with the spaced out letters but with a worse font.. J a G U a r
I have had 2 jaguars and own an i-pace at the moment. I like the new logo, and it was supposed to be rebranding. That means it will not be like anything it was before. And that is EXACTLY what they did. What about it is so hard for people to understand? And we have known about this rebranding for 4 years now....
it's more or so the general public being upset about the new direction, yes it's a rebrand
Very well said! 👌 The ad has absolutely nothing to do with automotive. I mean you spend a lot of money to get your product advertised and convince people to buy it. Here I don't see absolutely anything like that. They should really focus on delivering innovative designs and reliable cars.
Glad to see the outrage crew has something to cry about again.
Lets keep it 💯, Jag has been dead for almost 20 years.
The car Jaguar will show on December 2 is a concept car that they will never produce. The XJ you critiqued was designed when Ford owned Jaguar and the interior shows that it.
People keep saying,"is it jaguar?" Or "it doesn't look like jaguar" it's not supposed to 😒the whole point is for them to change up what they are doing in their car design
Elon Musk and john Radcliff are interested in taking over jaguar, as the present CEO has no idea for the brand at all.
I am 30 and have worked on my cars since I could drive when I became 18. What I want in new cars is reliability and simplicity. They would sell to me if the showed how easy it is to change brakes, or oil. This comercial here is just smooth brained.
13:34 thats my favorite 4dr jaguar of all time. Now for that coupe i like the 2002-2007 range
If they now droped a new fire breathing super charged V8 coupé while every man and his dog is talking about how sh*t the new ad is, it would be THE most BRILLIANT marketing stunt of the century! I don't have high hopes though..
"should be illegal" is a hilarious but true statement about ev caymans 🤣
Jaguar pulled a Bud Light with that commercial
Car guys are totally, yesterdays-romantics.
But this era will be completly gone in the 10 years...
cars will be like computers or mobil-phones.
You will have an apple iphone on wheels.
No more individual signs left... but spending big money for gimmicks and a cool, trendy image.
Will jaguar be something like this - a trendsetter?
Future is comming.
Trend-follower, not setter. Trends are fickle, and jaguar is sacrificing their image in favor of capitalizing on an already dying trend. Not smart
You skipped the part about Jaguar sales being very low despite having "typical british sports car identity"
I want a box! But make it ugly. My Grandfather made me love Jaguars I hope they will be able to make the leap into the new era of EV.
The irony of installing it in a Tesla which already has at least 8 cameras with recording. I figure it was just to show the camera and installation.
The police are gone “love” pulling over one of these new no rear window cars. They won’t have any idea what kind of moves someone could be making before they walk up. I fear a lot of tense moments in the future
My favorite Jaguar were XJS, XJ220 and the C-X75.. The ad was successful, it capture the attention of everyone, but looking at the suppose initial design, it will flop. Jaguar stand for elegant curves and classy beauty.😔
The xjr-15 also! Otherwise i agree :)
Thank you for the XF. 19:22 I have one just for Sundays.