I'm not against the redesign but seeing the 1950s era logo-that would have made for an absolutely beautiful juxtaposition to the type 00 and a funky middle finger to the formality every car company seems to try to embody.
The beauty is that everyone is entitled to their own opinion and style choices and if you like it, love it, hate it are on the fence or are completely indifferent that's all fine. But at the end of the day for the company it comes down to will there be enough love for the actual car to sell enough of them to stay afloat.
McGovern did not throw out the original Jag design language. The side view is pure Jaguar: low, dynamic and feline with a modern (Jag derived) take on the (muscular) rear three quarters. Branding wise, I'm not keen on the new font or strike through. However, I suspect this will evolve. Equally, surrealism and perfume iconography are seductive to men and women. Not all "men" spend their weekends dredging up mud in 4X4's. Defender is a huge success - because it appeals to a broader market. Finally, I HOPE the final car/brand/positioning is more masculine (more Rutger Hauer: Blade Runner). Ultimately, the Jaguar cat is a beautiful, smart, ultra powerful unpredictable killer. I suspect the production version will be this + a splash of Park Avenue. Sounds about right.
TBH, If we put aside all that woke stuff in the promotion, design itself looks really good...Just forget all those things and look at the car, It's like created from the solid marble, great proportions tho. Main question is how close to the original concept final production car will be
In the video I speak about the mule spy shot that may be the production model but almost two years out, who knows. At 13:54 I highlight the differences already seen.
Those renders that were teased before we saw the actual concept car did it no favours. That flat ‘air conditioner’ panel at the rear in the renders is actually subtly curved and far more cohesive in the metal and the way the light bars are integrated looks great! The overall shape is of a grown up EType, chunkier and more low res, but light years more modern than even the f-type. As for the anti woke crowd upset about androgynous people in flamboyant costumes and pastel colours, Bowie did it 50 years ago, and the movies Brazil and the fifth element. They’re just upset because they associate Jaguar with tweed wearing old men and don’t want the brand to change, even though they’re not customers themselves
No, sorry. The BMW logo you can at least see that it is a BMW logo, it is close to the old one, recognizable. This new Jag drag is just garbage. Not even the car fits the vision for the logo/brand - it has a HUGE HOOD for a w16 or V12, not electric. This is an aircon for nobody, not even Jag owners.
Such a good video, how does it only have 500 views?
Great video, Mike!
I'm not against the redesign but seeing the 1950s era logo-that would have made for an absolutely beautiful juxtaposition to the type 00 and a funky middle finger to the formality every car company seems to try to embody.
The beauty is that everyone is entitled to their own opinion and style choices and if you like it, love it, hate it are on the fence or are completely indifferent that's all fine.
But at the end of the day for the company it comes down to will there be enough love for the actual car to sell enough of them to stay afloat.
Side view and rear three quarters are beautiful. Ignore the pink, ignore the front and rear, the production version will be stunning ..
Bro it literally looks like a RR with a rear end AC unit 😭🙏
at 15:32 i mention all the cars it looks like including the way forgotten Chrysler / Mercedes team up - Crossfire
McGovern did not throw out the original Jag design language. The side view is pure Jaguar: low, dynamic and feline with a modern (Jag derived) take on the (muscular) rear three quarters. Branding wise, I'm not keen on the new font or strike through. However, I suspect this will evolve. Equally, surrealism and perfume iconography are seductive to men and women. Not all "men" spend their weekends dredging up mud in 4X4's. Defender is a huge success - because it appeals to a broader market. Finally, I HOPE the final car/brand/positioning is more masculine (more Rutger Hauer: Blade Runner). Ultimately, the Jaguar cat is a beautiful, smart, ultra powerful unpredictable killer. I suspect the production version will be this + a splash of Park Avenue. Sounds about right.
TBH, If we put aside all that woke stuff in the promotion, design itself looks really good...Just forget all those things and look at the car, It's like created from the solid marble, great proportions tho. Main question is how close to the original concept final production car will be
In the video I speak about the mule spy shot that may be the production model but almost two years out, who knows. At 13:54 I highlight the differences already seen.
Those renders that were teased before we saw the actual concept car did it no favours. That flat ‘air conditioner’ panel at the rear in the renders is actually subtly curved and far more cohesive in the metal and the way the light bars are integrated looks great! The overall shape is of a grown up EType, chunkier and more low res, but light years more modern than even the f-type. As for the anti woke crowd upset about androgynous people in flamboyant costumes and pastel colours, Bowie did it 50 years ago, and the movies Brazil and the fifth element. They’re just upset because they associate Jaguar with tweed wearing old men and don’t want the brand to change, even though they’re not customers themselves
Yeah, I think once we actually see it, it might change some minds. It's definitely different.
No, sorry. The BMW logo you can at least see that it is a BMW logo, it is close to the old one, recognizable. This new Jag drag is just garbage. Not even the car fits the vision for the logo/brand - it has a HUGE HOOD for a w16 or V12, not electric. This is an aircon for nobody, not even Jag owners.
Its a Chrysler Crossfire wrapped in a rainbow flag.