Beer Brewery Makeover - Building A Brand, Ep. 11
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- Опубликовано: 30 июл 2019
- Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?
Want more? www.buildingabrandshow.com/
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In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to launch the re-branded Hamilton Family Brewery to the public.
With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete - the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him.
After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind's rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change?
🎬 Episode breakdown:
00:38 - Previously on Building a Brand
02:37 - What is a Brand Style Guide?
03:11 - Why is a Brand Style Guide important?
04:14 - Launching the new branding
04:48 - The challenge of switching over the Tasting Room
06:00 - Josh gives Matthew and Ben a tour of the new Hamilton
08:49 - Josh and Crysten reveal the new logo
12:12 - Josh talks about flipping the switch on the brand
13:48 - Josh reminisces on how the reveal was received
14:27 - Going into retail
17:48 - A special message from Ben and Matthew about Building A Brand
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“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
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Learn more about Hamilton Family Brewery:
hamiltonfamilybrewery.com/
#BuildingABrandShow #Beer #Brewery #GraphicDesign #BrandStrategy #Stylescapes #TheFutur
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Host- Chris Do
Content Director- Matthew Encina
Cinematography- Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor- Stewart Schuster, Kevin Ramlal
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Subscribe to our newsletter for updates on building a brand 👉 www.buildingabrandshow.com/
We plan big things with this: bonus content, breakdowns, and ways to connect with us in person.
Did you love this series? Do you want more? We can't do it without your help. Here are a few ways you can support us:
1. Share this channel with a friend.
2. Become a sustaining member
3. Take a course with us: bit.ly/Futur-Academy-Shop
Thank you for your support and for helping us with our mission to bring high-quality creative business education to the masses.
Don't forget to follow and tag us, we'd love to be friends:
@thefuturishere
@matthewencina
@mrbenburns
@hamiltonfamilybrewery
Hey please respond to my question -- I WANA ASK THAT IS THERE A GOOD CHANCE OF CARRIER IN GRAPHIC DESIGNING AND WEB DEVELOPING ( PLEASE RESPOND )
you guys are amazing i just love this process and learned a lot about building a brand.
The Futur thank you so much to make this document, I have been waiting to watch this kind of work for so long. You guys nailed it❤️
This series is amazing! I can relate a lot to it as I am the brand designer of a company and the show also made me think more about the process with tips that help me to improve my design work. I am the only designer so I needed this to get my creative juices flowing. Please create a 2nd season.
So when is season 2 coming? 😅
THE HATS! Awww what an amazing adventure - thanks so much for tuning in and making this such an incredible experience. I can't wait for what's next - and would love some ideas on how to fund the next season. THANK YOU!
I think Patreon for this specific series could really allow for more community interaction and more investment from viewers (even tho there is alot already)
MrBenBurns, this was first class content. Loved it. Very accurate as to what it's like trying to create brand (although this seemed like a dream client compared to a lot ;))...that fear of handing over an identity is real! Fantastic, fantastic work...👊
IDEA: How about a collaboration with Hamilton Brewery, pulling some fresh designs for their merch and portion of sales go to the funding of the next project. I love the merch and would love to get my hands on some of the tees. WHY: Before this, I didn't know what the Hamilton Brand was, but after going through the series I felt a sensation or same reaction, I daresay, to the people who were at the new logo presentation. As if I was part of the process, and thus an emotional connection has now been built. And we can leverage this. This is the POWER of STORYTELLING. Now, I want Josh and his team to succeed. Great job, you guys! FUNNY COMMENT: Hire me, guys, I have tons of more ideas!
Honestly would love to see the whole process reiterated with another (female-owned maybe??) business!! Maybe Patreon?? Maybe a partnership with Webflow??
An Idea for the next season, probably a client that needs a logo + brand from scratch. Hamiltons have an existing one, so it's interesting to see you guys how you handle a client without one, just thinking out loud :)
Wow. Finished the series in one sitting. You guys deserve a Netflix series.
I got tears in my eyes when the guy was telling so proudly how they came to this logo. You can see his passion and joy. Also great show, i watched the entire season in 1 day and can't wait for a second season.
Lol me too and I instantly thought what if someone saw me watching this and said why are you getting emotional over a logo you weirdo!
Same here! It felt like either we also were the ones behind it or like it's also our logo that he is talking abt!
@@mereSwamp Lol im having same reaction like drops in my eyes and saw ur comment made me laugh xd
This has been an unbelievably valuable series. Whether you’re a designer, a business, or just a curious person, there is so much great information in this and you compiled it in a very entertaining way. 👍 Here’s to Season 2!!!
This series has been mind-blowing keen to hear the impact it had on the hamiltons business, not surprised if they've doubled their business.
U guys have been such an inspiration... keep them comming this has make things more clear.
best. show. ever!
so sad it's over. hoping for season 2.
@@MatthewEncina how do we help
This is the best program on design ever made! Normally shows like this only show the ego of the designer, but here you guys explained everything! It really showed how important and strategic design can be! Congratulations Blind and The Futur. Amazing amazing! Cheers from Brazil.
I almost teared up watching the brand reveal to their community, you could tell he was happy with the new look and excited to bring his community in. As an aspiring brand designer, I could only hope to make people this happy and excited.
Agreed, was awesome to see that :)
This has been hands down my favorite series, being a designer myself. Learned a ton! Thanks for this.
This needs to be a t.v show. Come on Netflix get your crap together here! Will be purchasing courses soon, keep it up guys!
No keep it free on RUclips 💙
@@krystalTiger It could be both like Patriot act.
Matthew and Ben, I don't know that I've ever left a comment on RUclips before, but I felt like I had to say how much I have enjoyed this series. This is by far my favorite show about design. You are both incredibly forward-thinking to go through the whole process from start to finish as well show the designers who were involved. There definitely is no other show like this out there and I have learned a ton; even as a motion designer/animator who has been in the industry for 10+ years. As a designer, it's easy to find an abundance of reference of solid designs, but it's harder to find how to interact with clients, co-workers, and make smart decisions under tight deadlines, and theFutur does a great job of pulling back the curtain while making you feel like you're part of the team. I can only imagine how much this is helping young, aspiring designers. Thanks again! I really hope there is a season 2.
As an independent designer looking to go pro, I just wanna say you guys are immensely helpful on this journey. This series has not only taught me a lot, but also gave me a lot to look for in a team, so thank you!
The value this series brings to the table is extraordinary, as a 18 year old upcoming designer seeing the process without having any experience in it brings me a lot of clarity. BIG Thank you !
Agreed💯
Right! I'm 18 too and thinking about going into graphic design/video editing so this series has been suuuper fascinating and helpful. VERY well done
As a designer for 10+ years i loved seeing this process, its text book perfection of how it should be. I wish all my clients would he as the HFB
I can't believe this was free for to me watch. I learned so much and I loved seeing every single step in the process. The pain points and the successes. Thank you for taking this chance and giving us all this amazing journey. I bought the product mock up asset mega bundle advertised in a previous video, and it's awesome!! I was shown Webflow and it looks for user friendly for a web novice like me to dip my toes into web dev for the first time. Thank you so much for this!
Quarantine Day 21: ending up order HAMILTON BEER
👍
Ok, I finally got around to watching this... my first though: How the hell are there not a gazillion episodes of this? I watched this entire series in one sitting. As someone that's been working in different design-related mediums for the past 3 years, this series is gold. Most other RUclipsrs don't let their ideas play out in a real world setting. Man, I know it's been 4 years but would love to see this happen again. Like I said, this is gold.
One day
Thank you we really appreciate that, that series took a lot of time and money for us to produce and after the pandemic our team moved.
@@thefutur Heartbreaking.
We are still hoping for a season 2.
Subscribe to our newsletter for updates on building a brand 👉 www.buildingabrandshow.com/
We plan big things with this: bonus content, breakdowns, and ways to connect with us in person.
Did you love this series? Do you want more? We can't do it without your help. Here are a few ways you can support us:
1. Share this channel with a friend.
2. Become a sustaining member
3. Take a course with us: bit.ly/Futur-Academy-Shop
Thank you for your support and for helping us with our mission to bring high-quality creative business education to the masses.
Don't forget to follow and tag us, we'd love to be friends:
@thefuturishere
@matthewencina
@mrbenburns
@hamiltonfamilybrewery
This show has definitely shown me more of what actually "building a real brand" actually means. I thank you all for allowing me to follow along with your process and seeing what I as a designer/developer can offer my own clients. Also, it was great to see you guys using Webflow for the website design/layout, as I have been a part of that community for about 18 months now! Can't wait to see what you guys present next around this series.
This story is so magical and has reminded me why I became a designer and why I decided to specialize in branding. This is everything. Thank you ♡
Honestly, I have been following your page for more than a year now but I have never settled down to watch your contents. However during this lockdown I decided to go on RUclips to watch some of the videos and I have been glued to this channel every single day. And now this beautiful content on building a brand? There is nothing like it anywhere. I love it.
Full blown content documented step by step, very informative, very inspiring, very revealing. I have gotten more than enough. I hope there will be a season 2.
This video series showed me Futur, my future. Got an architecture degree but little did I knew I was a graphic designer all along ✏️🎭
Priceless comment!!
I also got my degree in Architecture, only to discover I was a cake designer all along. Amazingly, the skills transferred over quite well :-). Here's to your new adventure!
This episode was literally shivering. I was so happy to see the reactions of the brewery community as it was my own work!! Guys, this was awesome and I can't wait for season 2. As for the sponsorship on the next series maybe Adobe, Apple, Wacom, Trello, Slack, Asana (things we use everyday as designers but a lot people don't know of) or a sponsor per episode basis. You can co-fund with crowdfunding for half of it - I am not aware of the amounts that are on the table but even for the total.. love you guys!
Yes to season 2! Fingers crossed someone can make this happen. What an incredibly valuable resource this has been to me as a young designer, and well done to the Blind team!
Just wow!! This show should be on Netflix!! I’m serious!!
This was the greatest series I have ever watched on RUclips. The final product turned out so well. I can't wait to find it in a store near me!
This series is gold. Like the entire TheFutur RUclips channel. So good,
4 years later I still really love this series! I've come to a point were designing became more of a task rather than a passion. This series really kickstarted my passion for design again. So thank you guys for that! Still really hoping for a season 2 :)
Speaking of season 2, in terms of funding that:
I really don't mind having (preferably relevant) sponsors each episode to help fund this. Like Webflow and Epidemic Sounds were in some episodes. And/or more plugs/ads for your own academy courses.
Secondly, I think if you can find a client that is a bit bigger and actually sells nation wide and/or internationally, you could argue that this series is also an amazing advertisement for their company and product. Meaning they could at least pay your normal fee or maybe even more for the exposure. Also I think a bigger client would benefit this series for the added perspective of how that process might be different.
And lastly, and this is quite a long shot, It could maybe become a topic on Netflix's 'explained' series.
P.S. the building a brand website isn't working anymore (for me at least). All files seem to be missing, besides the episode thumbnails
This whole series is like experiencing the journey in real like I was there. really enjoyed it, and learned a lot of things. It's like months of experience in just a few videos. Love this series!
THIS IS THE BEST PRODUCTIVE THING I'VE EVER WATCHED ON RUclips. I LOVE YOU GUYS. BLIND IS SOMETHING LIKE A DREAM PROJECT FOR ME. I WANT IT TO WORK HERE IN MY COUNTRY. AS THERE'S LOT OF POTENTIAL IN HERE. I HAD THIS IDEA FOR LONG WHILE BUT FAILED AT ITS EXECUTION. BUT NOW, I FEEL A SENSE OF CONFIDENCE BY SEEING YOU GUYS. KEEP INSPIRING KEEP CREATING.
Matthew and Ben, your charisma and chemistry have been the key to this whole success. This whole series inspires me to create! God bless youuu
I know I have been a year late... But this was something that helped me realise what I wanted to do. Few years back I would have never thought that I would end up being diverted towards designing industry. I am always fluctuating between graphic design, website design and product design. This made it definite. It showed me how brand designing mixes all three stuff and it was the moment like 'ya this is meant for me and I don't have to fluctuate anymore'. I don't think another field has such revealing tutorial... In and out. ... And I hope to see more seasons cause its just very adventurous and feels like we are part of the journey! Always waiting and if fate gives me a chance I would love to be one to fund and produce seasons in the coming future...
The content you people produce, the information you give us is just priceless, I learned so much from this series, Chris, Ben and Mathew are not only great designers but great teachers and I would definitely love to get your courses to hone my designing skills, once again thank you so much guys, lots of love and please keep making such videos, waiting patiently for season 2.
Alright, here we go in a couple mins or hrs lol. Will be watching this in front of my desk at work. Hoping the boss comes and catches me lol!!!!!!!
Man this has been a phenomenon to mind blowing series
A person can write a book from this series
And personaly It has made me take a step of faith to step into the business and knowing that even the pro componies also get some speed bumps
But its all part of the process
I am just 18 but I think you guys have given me an acces to experience worth a billion of hours
Guys may God keep on blessing you in all you steps
Such an amazing series!! Let's tweet at Netflix & Hulu about this!!!
You guys freakin' NAILED this series!
I just spent the last 24 hours binge watching it, and I cannot wait until you do another one!
Please, please, PLEASE do another one!
I just finished the whole season, and I loved every episode. I wish I lived close enough to grab some HFB beer!
Crowfund to get Ben a new chair!. Best series eva, thank TheFutur team.
I know I'm two years late but as a self taught graphic designer and budding digital marketer and brand strategist I truly appreciate you sharing this process. I learned so much more and it was absolutely amazing. Thank you again.
Josh seems like a very intelligent guy - this entire process is amazing!
Binge watched the entire series. This is phenomenal. Thank you for showing a behind the curtain look at how you guys make the magic happen. Really enjoyed it, a second season would be awesome.
I’ve always wanted to see how the pros do it. This design company Blind are simply incredible. Thank you for the great series.
Wow. Best feeling when u see ur clients business is doing great coz of your work. Secondly, Client really respected the final product. And thanks to blind for sharing whole process of branding. No one has ever done it before. Awesome work.
I'm a designer, I like this show so much, it's so cool, I look forward to the next design story,
My face: How many emotions do i express watching this series?
My heart: Yes
Great job, beautiful work! I feel very happy for you guys and Hamilton. ❤️
I've been watching this show in my free time for 1 month, conclusion... Amazing, all the process of building a brand.😲
I'm watching this 2yrs later and wow, this series was awesome!! You guys did such a great job, and you are correct, I've never seen anything like this. Love it!
Never ever binge watched a documentary on RUclips before, this was awesome in so many ways !!!
Thanks
This is such a wholesome ending to this amazing series.
Thank you Matthew, Ben, Chris and the whole team of Futur, this is the best series I have ever seen. You guys made us feel like we are a part of the whole journey. I don't know why Amazon and Netflix aren't fighting for the rights of BUILDING A BRAND. Awesome!!
The journey has been entertaining and informative. Probably one of the best pieces of content I’ve ever seen on RUclips. There needs to be more seasons of this.
So, when is season 2?! Please bring this stupendous series back. I'm a learning designer, and this series has given me invaluable insight into how this work is done. Thank you sincerely for your work. More please!
Oh my god! I can't believe that I've waited this long to watch this show. In a moment like this where we're facing so many challenges, specially in small business. Right now, we're making some changes in our process and this series made us even more inspired. I literally finished every video smiling, but the last one I ended up with tears also.
I can't even express how thankfull I am. The existence of The Futur and a series like this can't be measured.
Thanks
Amazing job. And series. Thank you so much for the inspiration over the years!
as a designer, 9:20 gave me a goosebumps & tears of joy.. really happy when Josh explain it..
Well done. You went in as partners and had faith in your abilities. A great result.
This is my favourite series on RUclips. Really loved to get a look behind process and of course learns a lot. Thanks THEFUTUR !
You outdid yourselves guys! Really, such a wonderful series... I was squeaking happily when I saw the cans (oh gosh the cans!) and the brand reveal (the store!) and how they were all excited about it. I lack formal design education and am only at the beginning of my journey, but seeing your enthusiasm and expertise and community approach makes me keep going and learning. Huge inspiration, huge motivation and huge thanks to you for what you do. Will buy courses for sure! Sending love from Slovakia ^^
Wow! You guys killed it! I went from never hearing of Hamilton nor futur to blind to falling in love with all of you. My passion is beer and design and you all nailed it. I can’t wait for season two.
This series is top notch
I LOVED this series! It was amazing from start to finish. Thank you guys soooo much! ❤ can't wait for season 2
This series was awesome - Thank you guys. At a time in my life when I needed it most as I just started my own creative business. Thanks again.
I just watched this entire series all the way through, as someone who lose smaller breweries I would love to see this in Georgia. 10/10 on the redesign!
10:03 Josh speech was so emotional, It seems clear that he liked it a lot. Good JOB!
These series have topnotch content. Never seen anything like this before. Looking forward to S2. Great job guys!
YES BEN . no one has done anything similar and you have created a diamond .
Thank you from the bottom of my heart for providing us all with this sooo valuable material.
Thank you Futur for documenting and sharing this all. I've watched this series twice. I learned so much. I hope and pray for a second season. Your guys' team is amazing!
One of the best on RUclips so far! Not expecting these quality to be on RUclips, this deserve to be on Netflix. But Im thankful that this kind of content is accessible on RUclips. Im excited for next Season. Keep it up!
I want more!!! This series made a huge change in my mind. Loved it. Loved it. Loved it. Thanks guys!!
I love how he has such a strong connection with the logo, not only have you recreated the brand you've infused even more passion.
This series is CRIMINALLY underwatched
The Best show for creatives! This will definitely inspire a lot of creatives.. Season 2 please! Office furniture company.. Thanks guys!
So good. The interior design is killer. What a series woooffff!!!
@@MatthewEncina Yeah he definitely has a designer spirit. You did an amazing gamble, Ben's intuition was great on this one (Maybe the beard lol).
The show was really breathtaking, you really bridge a huge gap in the creative process and show what it really takes to do that type of job.
I have nothing to say but CONGRATS. The futur is definitely here ;).
That reveal of the logo and the tasting room alone was just. Frikkn. Awesome.
Just watched the entire series in less than one day. You guys are inspiring me to go after what I want and showing me how to do it. It is absolutely incredible. Thanks for the amazing content. Can't wait for another season of Building a Brand!
Loved this :). And you asked for feedback on funding this, so hope my 2cents helps.
My first instinct, is don't try to. You could just take all the data of the viewership of this series and email that along with a pitch to Netflix, Amazon Video, Hulu etc, sure someone would pick it up. Then, of course, you have sponsorship and affiliate links etc that you're doing now.
But I think you don't need to.
The average person, and even most entrepreneurs that are product creators can't name a single design agency, and no-one in the space is doing this. I would recommend you do this at scale off your own back, as the brand increase will drive so much new business that it'll be a net positive. The same way Gary Vee does for his Social Media / Ad Agency. The thing I would challenge is bringing down the cost of production, to make it more feasible, which I know is hard to do as creatives (perfectionism and all haha), but D-Rock's one-man-band shooting and postproduction goes to show you can create great work with not a lot. The other thing is, you said you charged less than your normal fee and in exchange to film it. I would suggest the other way. This gives so much brand awareness to whoever is being featured, you could easily charge the client more. I just looked up HFM and if they sold beer in my country I would definitely go and buy it... And doing both, cutting production cost, and getting the client to pay more for the exposure, is where the delta will be met to make this happen. In my option.
In hope this helps, and that in any case, you are able to make another season. :).
This show is educational as well as heartwarming. Kudos to all that's been part of this amazing show. Looking forward for season 2.
Great job, team!!! For students or potential students of this field, watching this was like the value of having an internship way beyond just informational interviews. Hoping for a season 2!! Josh loved the triple-special personal meanings wrapped up in the logo! This rebrand breathed so much new life and confidence into the brewery. Bet they're so proud seeing their cans in stores. Inspires me on multiple levels.
Why am I crying? This is so beautiful.
Fantastic stuff guys!
Would love to see a branding for eco brands. I wrote to Chris with this question/idea.
How to you stand out, if you want to go really lean. I understand you do media..but the media is transferred to physical objects also. And that kind of creates a problem. Labels should be bio degradable not plastic, with minimum ink or nature friendly ink..no shiny stuff. Packaging the same. Without a great design and knowledge of such domain - it can get pretty blank and boring. Could be cool to see what you pros could come up with.
Anyhow, keep up and dont forget the motivation why you are doing this!
Best show I've ever watched so far, thanks!
Would LOVE to see V2.
Please please do another season of this! I came across this when trying to find out how to brand my new business and I was instantly hooked. I binge watched this whole series and loved every second of it. This is a great idea. I hope to see another season soon!
Boom! The best-ever design series I've ever watched. This is the 3rd time I've gone through the series again. Hats off!
You can’t find anything like this in RUclips or Netflix. Excellent initiative guys, this is not only a fun serie, it’s also a good school. I hope the release of the second season!
Best thing Ive ever watched on RUclips. Thanks for the amazing content!
Chris Do was like a side-character in this series; almost funny. I loved watching the interactions with your client and at the end, I felt their emotion too. Amazing stuff.
The Futur should really get an Emmy for whatever category it deserves.
Thank you guys for the series! Now I want to try Hamilton's beer... Just have to fly from Europe!
Netflix who? This show is so amazing. Top level content . I loved it and felt I grew just watching the creative process. Will keep up, great work!
I can't believe it took me so long to see this show! It's been amazing to watch your process from a close view to get me to where I want as a designer. As a mexican designer feeling there's so much the industry is lacking here, I feel you got it so amazing and it's so helpful and inspiring for a young desinger like me!
I watched all of the episodes in one sitting. This is seriously the best! Actually learned so much. And is it weird that I almost cried at the end? hahahaha. Must say HFB seems like the dream client too.
Willing to wait for Season 2 no matter how long I have to wait and I sure it's worth it. ☺️🙌💖
YEAAA IS THIS COMING!?!?!?
@@landonmatthew maybe?! I don't know. But it would be nice
This just makes me want to work in this industry even more!
Watched this series in October 2023 and finished in 1 go. LOVED THE WHOLE PROCESS and I am just glad I watched it when all the episodes were out. Thank you for such an insightful series!
Thanks guys. Shows like shark tank, undercover billionaire and this one are more valuable than any business text book or course. Appreciate it!
Been watching since episode 1, the reason is to learn about designing. But hey, I don't drink beer but I wish we Hamilton's beer here in the Philippines so I can drink. LOL
The entire serie is great! thanks a lot for sharing the whole process of branding, it is so impressive and so interesting, you're doing an amazing work!
I have only few questions: the creative concept was to make a branding for the Hamilton Family including: logo creation, packaging (with all the asides elements), website and video clip (i'm just summarizing the all process). But how much did it cost to the Hamilton family ? what was the initial budget ? Did you (blind company) earn money on that project?
I think that in the episode five you're talking about 250,000 dollars. Is it correct? was it enough ? I mean you own a very big company, with many great workers and huge office in California, you have a lot of computers, licences etc... I know how sounds a quarter million dollar, but still, you are providing a huge work in a large timeline... Would love to get an answer please!
@TheFutur yes please answer his questions, I'd love to know as well
I think it was made clear that they got a bit of a deal by agreeing to be the subjects of this great series. That’s how Blind justified the expense as the Hamilton’s clearly said that they didn’t have the budget for the whole project as was proposed.
@@jayemarsh6231 True. Blind & The Hamiltons agreed to do this project for a reduced rate for the sake of the series. Ben Burns mentioned it in a previous episode.
The 250,000 you are remembering is a story that Ben was telling about a previous client, not the Hamiltons. And at the end of that story, he said that the client eventually scraped the project so the company that hired Blind, spent $250,000 and decided not to move forward. Which is nuts!!
But as Jaye Marsh said in the previous comment, the Hamiltons received a discounted price to participate in this documentary. Throughout the series you can even see Ben stressing about the timeline on this project, which directly corresponds to the cost of this rebrand. Which made me think that there were times when this project's feasibility for Blind was in question. They really had to push forward and couldn't really pussy foot around with a lot of revision rounds.
@@jayemarsh6231 I got it! Thank you for your answer. So i guess we will never know about real numbers. I'm still wondering how much they would charge for a similar project, in which times?
AMAZING!!!
Really enjoyed this series, being able to see a brand from beginning to end really shows the hard work that tends to be overlooked. Great design, Great story, Great series!
This entire series was amazing, congrats with the final results and everyone involved. Can't wait for the next one!