Designing A Beautiful Beer Can - Building A Brand, Ep. 9

Поделиться
HTML-код
  • Опубликовано: 26 дек 2024

Комментарии • 415

  • @thefutur
    @thefutur  5 лет назад +84

    Need mockups for your next presentation? We teamed up with Design Cuts to create the ultimate mockup pack for you, our audience. 👉🖥 bit.ly/Futur-Design-Cuts
    It’s only available for a week, at this discounted rate. Purchase using our affiliate link above to help support us, and give yourself something nice 😁

    • @calebmatheson777
      @calebmatheson777 5 лет назад +2

      H O L Y ! This is the best deal I have ever seen!

    • @ReuvenFrank
      @ReuvenFrank 5 лет назад

      I can't emphasize enough how thankful i am for this! You guys are AMAZING!!!!

    • @RJ_Prevendido
      @RJ_Prevendido 5 лет назад +1

      YAAAASS
      DEFINITELY BUYING IT NOW!!
      was literally scrolling through mockup templates yesterday and was about to buy one
      now I can have it SUPER CHEAP!
      Thank you so much!

    • @ShaudaySmith
      @ShaudaySmith 5 лет назад

      I do not do much packaging design, but i love it when i get the opportunity. Soooo buying this

    • @simonhazell2279
      @simonhazell2279 5 лет назад

      Thankyou!!

  • @johndonovan5121
    @johndonovan5121 5 лет назад +5

    Impressed by clients knowledge in the printing process

  • @NalisaTalks
    @NalisaTalks 5 лет назад +108

    Wow what a great design intern! She killed it! Beautiful can.

    • @perc-ai
      @perc-ai 5 лет назад +10

      she is wayyy too good ... need to be full time

  • @BoGaines
    @BoGaines 5 лет назад +227

    I love these episodes. Can’t believe how much you’re giving away for free!

    • @lonethseneviratne5758
      @lonethseneviratne5758 5 лет назад +5

      I don't think free, just discounted.

    • @BoGaines
      @BoGaines 5 лет назад +28

      Loneth Seneviratne Free to us, not to Hamilton lol

    • @loganhunt8029
      @loganhunt8029 5 лет назад +17

      Loneth Seneviratne he means free content to us the viewers

    • @diseniodulay
      @diseniodulay 5 лет назад +4

      Well there’s RUclips monetisation, not much but, so 😄

    • @lonethseneviratne5758
      @lonethseneviratne5758 5 лет назад

      Oh lmao I thought u meant they were giving HFB a few service 😂

  • @skuiff7578
    @skuiff7578 5 лет назад +102

    the final came out waaaay better than I thought! Well done

  • @SlakBeatBox
    @SlakBeatBox 5 лет назад +103

    "What's your worst nightmare ?"
    Ben : "Barcodes. Wrong Barcodes."

  • @MrMarcarteer
    @MrMarcarteer 5 лет назад +167

    This packaging definitely would make me want to try the beer!

  • @AM-qk7ox
    @AM-qk7ox 5 лет назад +184

    Bloody beautiful can. Spectacular work. I'll be heading all the way from Melbourne to LA at the end of this month, hope to make it over to Rancho to pay the Hamiltons a visit! 🍻🍻

    • @AM-qk7ox
      @AM-qk7ox 5 лет назад +3

      @@MatthewEncina my mouth is watering already! 😄

    • @mrbenburns
      @mrbenburns 5 лет назад +6

      DO IT

    • @emilvonschwartzenberg4339
      @emilvonschwartzenberg4339 5 лет назад +1

      @@MatthewEncina Next client is gonna pay more for the brand exposure you guys get them with this amazing series.

    • @philsanders9625
      @philsanders9625 5 лет назад +1

      Reply to this when you've been my friend. I'd love to see your thoughts or photos

  • @MaxDiamond
    @MaxDiamond 5 лет назад +85

    I don't think this series can get any better...
    .
    .
    .
    Ben Burns: Hold my beer

  • @veom21
    @veom21 4 года назад +9

    👍🏼 if you found this in quarantine and it's the best you've seen.
    I was looking for material to be inspired by building user experiences (UX) and i found your videos!
    Thank you very much for sharing it, I love your work. Greetings from Argentina

  • @ForesterGaming
    @ForesterGaming 5 лет назад +359

    "You gotta show them something _bad_ so they know what's good for them." - Matthew Encina

    • @johnmartinpareja448
      @johnmartinpareja448 5 лет назад

      LOL

    • @sultanjum2041
      @sultanjum2041 5 лет назад +3

      You can definitely tell they are having a lot fun haha

    • @ForesterGaming
      @ForesterGaming 5 лет назад

      @@MatthewEncina Haha, well either way, the packaging came out amazing 👌

    • @Renegade0811
      @Renegade0811 5 лет назад +1

      Favourite quote ever! xD

    • @itsnei6711
      @itsnei6711 4 года назад +9

      I did this but then they chose the _bad_ one 😑🙁

  • @username-ek1kd
    @username-ek1kd 5 лет назад +17

    This show is the best thing ever, that's what we need, i prefer watching one episode of this show more than 1000 videos of a guru just talking and bullshiting.

  • @factumDiabolus
    @factumDiabolus 5 лет назад +21

    That packaging is money. I love how this all came together. Awesome work.

  • @nieszkako
    @nieszkako 5 лет назад +10

    Absolutely brilliant! This series is so great. I loved learning about the real world issues of taking a digital design to print and dealing with other vendors like printers. Y'all hit it out of the park with this series! I'm hooked.

  • @CREDOMALT
    @CREDOMALT 5 лет назад +7

    Knocked it out of the park with the packaging. So nice when the brand really comes to life and you see it out in ‘the wild’ working as it was intended 👌

  • @dbreardon
    @dbreardon 5 лет назад +1

    Want to add that you guys knocked it out of the park with that beer can packaging! And the printer did a fantastic job too. Great interaction between you guys and the printer to get everything right!

  • @zinhleNgubane
    @zinhleNgubane 5 лет назад +2

    I love how they know what they want. Josh knows how to explain what he wants. With this project you hardly had to make like a dozen mock ups only to find that the client doesn't like it at all. So, that's really cool

  • @brandonchester7235
    @brandonchester7235 3 года назад

    So amazing how they showcased their ideas back and forth. The exchange of comprises, struggles and execution is paramount. The involvement from the client is key.

  •  5 лет назад +1

    Gosh! This series is such a blast! I have found it right in the middle of re-branding my small personal brand. Is my iPad listening to me or what?
    Without this and Blind/futur knowlegde my creative brief would be so half assed!
    Now im at second week of writing a creative brief that i’ll be sending to designers, but man... so much work, but seeing how the initial talk and defining brand attirbutes translates into design and how consistent it looks... i feel that this hard work I am doing now is not for nothing!
    Just wish I had such good designers in Poland.

  • @anammorar
    @anammorar 5 лет назад +2

    Love Matthew's and Bern's smiles after working so hard with their team. The finale is coming

  • @iron_tyson
    @iron_tyson 5 лет назад +1

    Oh mannnn the tag line looks so good in the metallic!

    • @iron_tyson
      @iron_tyson 5 лет назад

      @@MatthewEncina Was that Josh's idea? Maybe he is in the wrong profession. haha!

  • @RexGalilae
    @RexGalilae 5 лет назад

    Seeing these guys being nervous and second guessing each step of the process up until this point deceived me.
    By god, when you look at the can at 24:05, it symbolises absolute perfection. I feel like drinking their beer too!
    Phenomenal work, really!

  • @fikryahmadg4865
    @fikryahmadg4865 5 лет назад +10

    " You got to show em something bad, so they now what something good for them " - what a quote // * nice one

  • @erldraws1542
    @erldraws1542 4 года назад +7

    "You gotta show them something bad so they know what's good for them." - Matthew Encina this is a good quote! haha

  • @MyVidMix
    @MyVidMix 5 лет назад +19

    It turned out amazing. Perfect for client while still being designy.
    But I secretly love Option 1. I’m a sucker for diagonal stripes. (90’s experimental websites, Designers Republic, Off White).

  • @rafayetnewaz
    @rafayetnewaz 5 лет назад +1

    Love this series guys. Plz don't stop and make more like this......

  • @anibalmurillolopez119
    @anibalmurillolopez119 5 лет назад +4

    Congratulations, you have been working so hard. I love you all.

  • @Everything4Some1
    @Everything4Some1 5 лет назад

    i just realized that a lot of the cut scenes of them in their brewery with their customers, the logo and packaging and glasses and all the design has already been implemented! how awesome!

  • @chakhmanmohamed9436
    @chakhmanmohamed9436 4 года назад +5

    Futur should get a prize for the huge amount of content they provided to the world

    • @thefutur
      @thefutur  4 года назад +1

      We will accept it.

  • @skb875
    @skb875 5 лет назад +10

    That is one of the sharpest cans I have ever seen.
    I can't wait to get my hands on one of these!

  • @robertsteinberger
    @robertsteinberger 3 года назад

    I appreciate the designers' regard for the amount of required manual work to put the stickers on. Just so real. Guys, just have it printed!

  • @ninghua5312
    @ninghua5312 5 лет назад

    I think you guys did a great job helping the client find the best solution, instead of proving that " I'm right, you are wrong ".

  • @halokosovo1
    @halokosovo1 5 лет назад +20

    Glad: New B.A.B ep to watch. Sad: Soon this delighted series will end.

  • @itumelengstimela3461
    @itumelengstimela3461 5 лет назад +1

    12:40 Option 3 is so friken beautiful 😍

  • @zita9976
    @zita9976 5 лет назад +1

    WOW I'm in love with the packaging and how the print went!! Stunning!

  • @monoxinecreative3853
    @monoxinecreative3853 5 лет назад +5

    I really love 3rd option for packaging. Super cool, look very modern, young, attractive. Great job.

  • @angelpulido179
    @angelpulido179 5 лет назад +4

    This series just keeps getting better and better! Are you guys planning on creating a package design course? I think a lot of us would benefit from it.

  • @razarnold
    @razarnold 8 месяцев назад

    This series the team documented is something I come back to a few times a year. Seeing this process was really valuable and helpful to me as a designer. I know its something you guys did in the past but would be really cool to see more of these in the future again.

  • @worldbygeorge8069
    @worldbygeorge8069 5 лет назад +2

    When that third can came up I lost it. That Mango tag popping on the blue with the vertical LPLB tag , Absolutely Beautiful!

  • @erbe_guy
    @erbe_guy 5 лет назад +15

    You guys have made Wednesday's something to look forward to. And, that can is so tasty. Well done.

    • @thefutur
      @thefutur  5 лет назад

      thanks Eric. getting over the hump.

  • @ImamullQhaeer
    @ImamullQhaeer 4 года назад +1

    I legit thought this was 10 mins!! I was so engrossed in it i didn’t realize this was almost 30 mins. Loved this one!

  • @wasiuraji5550
    @wasiuraji5550 5 лет назад +5

    I don't drink beer but I can drink from that CAN, aesthetically pleasing. Good Work

  • @thefutur
    @thefutur  5 лет назад +4

    🖥 Catch up and watch the entire Building A Brand series playlist: bit.ly/BuildingABrandShow

  • @ShaudaySmith
    @ShaudaySmith 3 года назад +1

    checking in with this company in 2021, you really see how they have blossomed under this brand. They have pushed the colors and illustrations in some fun directions for their flavors and fan base.

  • @loktionovandrey
    @loktionovandrey 5 лет назад +3

    Ugh! I'm in love with this matt-metallic blue! Came out so well! Awesome job guys!

  • @Peepeekachu
    @Peepeekachu 4 года назад +1

    cant stop watching this series

  • @evanbutteris6504
    @evanbutteris6504 4 года назад +1

    Thank you guys for including the convo with the printer, I feel crazy ever time I'm trying to build metallic knockouts. Glad I'm not the only one.

  • @kevind2409
    @kevind2409 5 лет назад +1

    Crack a brew with Ben at the end! The only way to finish the episode!

  • @AMRE_24
    @AMRE_24 5 лет назад +7

    Ahhhh love the can. Especially the large love people love beer print. Its really bold and vivid.. good job!

  • @jgoody13
    @jgoody13 5 лет назад +2

    I've watched the branding for H.F.B. from start to finish. Incredible job guys. You really hit the mark on this one. I don't think anyone could have done a better job.

  • @cweb1988
    @cweb1988 4 года назад +1

    Please do season 2.....or 10.......I would binge watch this......all day.....ery day.

  • @tmold16
    @tmold16 5 лет назад

    The amount of joy I get from this is immeasurable. Seeing that IM NOT THE ONLY ONE who goes through all these same issues

  • @Swiss7599
    @Swiss7599 5 лет назад +1

    Greatest show out right now

  • @neekodavid5981
    @neekodavid5981 5 лет назад

    My favorite RUclips series!

  • @madebyhaych5925
    @madebyhaych5925 5 лет назад +2

    The beer crack at the end is golden! Another great episode. Hats off to the entire team!

  • @daubefong3252
    @daubefong3252 5 лет назад

    I was amazed by the awesome feedback from the client!

  • @latenightcanvas147
    @latenightcanvas147 5 лет назад +1

    This series has been so great. It's a huge motivator for me. I'm pretty new in the process of learning graphic design and everything I have learned so far has been via RUclips. This series has been the biggest highlight so far for me. I really hope that one day I can reach the level that Matt and Ben are on. Way to set the bar high! You guys are really incredible

  • @helloimflo1
    @helloimflo1 5 лет назад

    It is very interesting to see that there can always be important information not being transmitted across the different interlocutors.
    And very interesting to see how you have solved the problem by re-establishing communication and how you got things back on track before continuing the process.

  • @andyroberts4718
    @andyroberts4718 5 лет назад +6

    Absolutely amazing work! Can't wait to go back and watch this series from the start. I saw the thumbnail and couldn't resist watching. Huge inspiration, thanks, guys!

  • @SimonDroog
    @SimonDroog 5 лет назад +2

    Amazing to see how everything comes together with the packaging! The detail on that print... 😍

  • @EPHONIC
    @EPHONIC 5 лет назад +1

    Love direction 2 most of all. The silver contrasted with the color fields draw the eye in. It has more of a heritage feel and almost feels like the old airplanes and zeppelin airships of the 1930s and 1940s. This would definitely stand out on the shelves, the way that Sapporo beer cans do and their shape. Love the approach overall. Great job.

  • @dungnguyen3458
    @dungnguyen3458 5 лет назад +5

    wow that looks so sick! What an insane design intern!

  • @ONHYPECO
    @ONHYPECO 5 лет назад +1

    Great work guys!

  • @albaraaabdelrhman3328
    @albaraaabdelrhman3328 3 года назад +1

    This series is the most valuable, yet amazing, I've watched in a while!!

  • @sirsober1718
    @sirsober1718 4 года назад

    You really nailed it on the packaging. Those cans looked like something that can be collected

  • @NewAgeStudio
    @NewAgeStudio 5 лет назад

    The selectif varnish is so cool

  • @garyvoigt321
    @garyvoigt321 5 лет назад +2

    Really loving this series. It is insightful to see you develop the brand and especially the relationship and trust with the client and vendors. Great work!

  • @MaxWeir
    @MaxWeir 5 лет назад +1

    Love that big type, so nice how it blends with the colours and textures

  • @lesedimahlangu1199
    @lesedimahlangu1199 4 года назад

    Mooorrrrreeeee Please!!! This show is worth the watch and watch again

  • @mattc3510
    @mattc3510 4 года назад +1

    That packaging is gorgeous!!!

  • @bengordon1929
    @bengordon1929 5 лет назад +2

    It's really amazing comparing client interactions and how well you guys nailed every part of the design process. Impressive work Team Blind. Look forward to the next episode :)

  • @pjbongares
    @pjbongares 5 лет назад

    damn 20:42 the output is amazing!!!

  • @corbinstack
    @corbinstack 5 лет назад +1

    I'm thirsty..... for more of this series. Well done fellas.

  • @grec.
    @grec. 4 года назад +1

    The packaging is amazing!
    Great job!

  • @d00sd00sZRO
    @d00sd00sZRO 5 лет назад +1

    I love how you guys helped enhance and brand the enagament of "drinking Beer" with Hamilton!!!!

  • @BradK02
    @BradK02 6 месяцев назад +1

    I really enjoyed watching this series some years ago. Which there was more.

  • @CraffordProductions
    @CraffordProductions 4 года назад +1

    I discovered you guys this morning at 03;00. I have now spent hours here. Incredible stuff. You are my best discovery for the year. Make that two.

    • @thefutur
      @thefutur  4 года назад

      Welcome to the Futur

  • @InFiiLtRaTor
    @InFiiLtRaTor 4 года назад

    I am definitely a Curt when it comes to beer and this packaging would definitely make me buy a 6 pack to try. Impeccable design.

  • @jeffreynimpadu
    @jeffreynimpadu 4 года назад +1

    What a beautiful can! I'm lucky I'm watching these episodes now as I don't have to wait for the next episode :)
    Thanks for uploading!

  • @jonlevymusic
    @jonlevymusic 5 лет назад +2

    Such a great series!! Seriously hooked with following this whole process. Loving it! Thank You!

  • @laffintyeu
    @laffintyeu 5 лет назад +3

    Omg i Love the final product, honestly this whole series really gave me so much appetite to try this beer! Awesome work :)

  • @AdolfoHernandez-gt8yj
    @AdolfoHernandez-gt8yj 5 лет назад +2

    Ben is my spirit animal

  • @kamilbetowski8930
    @kamilbetowski8930 5 лет назад +1

    The Futur, please never stop uploading such content

  • @TheJukeboxhero77
    @TheJukeboxhero77 5 лет назад

    This packaging is really great. The blue color is stunning.

  • @arnoc.2107
    @arnoc.2107 5 лет назад +1

    Man, you guys nailed it

  • @insightdesignsolutionsinc.
    @insightdesignsolutionsinc. 5 лет назад +1

    In 18 years only once did a printer change our designs without proper communication...never happened again. Even if clients must use their own printers, in order to be sure the intended design prints, clear communication is paramount.
    Beautiful final. I’m surprised to see the logo on the bottom but glad it’s larger than the mock up. 👍🏼

  • @davemorgang
    @davemorgang 5 лет назад +4

    Packaging issa beautiful thing! Great team work!
    Thanks The Future for another high value content video! ⭐️⭐️⭐️⭐️⭐️

  • @oshuaenson
    @oshuaenson 4 года назад

    thank you for this series. I do freelance and it made me reevaluate my entire creative process

  • @TrevorBeaty
    @TrevorBeaty 5 лет назад +1

    Loving the designs, and really really enjoying this series, thanks for sharing!

  • @ibrahimmanhal8770
    @ibrahimmanhal8770 Год назад +1

    iLove your work guys ❤

    • @thefutur
      @thefutur  Год назад

      Thank you so much 😀

  • @d00sd00sZRO
    @d00sd00sZRO 5 лет назад

    The cans came out DOPE. Good Job guys!!!

  • @s1amvwbug
    @s1amvwbug 5 лет назад +1

    Killer job, guys!

  • @quisutdeus4793
    @quisutdeus4793 3 года назад

    I absolutely loved watching the process from design to print. Awesome! 👍🇦🇺😊

  • @linmonPIE
    @linmonPIE 5 лет назад +1

    Loved this episode! You guys are killing it!! Branching off this, could you guys please do an in depth video about how to prepare designs for packaging?? I get so nervous about this.

  • @baybay1234
    @baybay1234 5 лет назад +1

    I love it! you guys knocked this project out the park. Not only does the design tell the story well but it also stands out on the shelve along with other established brands. I'd definitely try their beers if I see one in our local store.

  • @paperspecs
    @paperspecs 4 года назад +1

    Loved seeing this process from start to finish. Nice work you guys!

  • @sharonho754
    @sharonho754 5 лет назад +3

    Genius content with 90% off the bundle of design goodies? I am all in.

  • @just.japh101
    @just.japh101 5 лет назад +1

    Great designs and a great episode... so far my favourite :)

  • @micahswife
    @micahswife 5 лет назад

    This was really fun to watch.

  • @adbelouahabbenhocine915
    @adbelouahabbenhocine915 5 лет назад +1

    The best series i've ever seen!!! thanks a lot thefutur.