Designing A Beautiful Beer Can - Building A Brand, Ep. 9

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  • Опубликовано: 28 сен 2024

Комментарии • 414

  • @thefutur
    @thefutur  5 лет назад +84

    Need mockups for your next presentation? We teamed up with Design Cuts to create the ultimate mockup pack for you, our audience. 👉🖥 bit.ly/Futur-Design-Cuts
    It’s only available for a week, at this discounted rate. Purchase using our affiliate link above to help support us, and give yourself something nice 😁

    • @calebmatheson777
      @calebmatheson777 5 лет назад +2

      H O L Y ! This is the best deal I have ever seen!

    • @ReuvenFrank
      @ReuvenFrank 5 лет назад

      I can't emphasize enough how thankful i am for this! You guys are AMAZING!!!!

    • @RJ_Prevendido
      @RJ_Prevendido 5 лет назад +1

      YAAAASS
      DEFINITELY BUYING IT NOW!!
      was literally scrolling through mockup templates yesterday and was about to buy one
      now I can have it SUPER CHEAP!
      Thank you so much!

    • @ShaudaySmith
      @ShaudaySmith 5 лет назад

      I do not do much packaging design, but i love it when i get the opportunity. Soooo buying this

    • @simonhazell2279
      @simonhazell2279 5 лет назад

      Thankyou!!

  • @NalisaTalks
    @NalisaTalks 5 лет назад +105

    Wow what a great design intern! She killed it! Beautiful can.

    • @perc-ai
      @perc-ai 5 лет назад +8

      she is wayyy too good ... need to be full time

  • @MrMarcarteer
    @MrMarcarteer 5 лет назад +165

    This packaging definitely would make me want to try the beer!

  • @MaxDiamond
    @MaxDiamond 5 лет назад +84

    I don't think this series can get any better...
    .
    .
    .
    Ben Burns: Hold my beer

  • @AM-qk7ox
    @AM-qk7ox 5 лет назад +182

    Bloody beautiful can. Spectacular work. I'll be heading all the way from Melbourne to LA at the end of this month, hope to make it over to Rancho to pay the Hamiltons a visit! 🍻🍻

    • @AM-qk7ox
      @AM-qk7ox 5 лет назад +3

      @@MatthewEncina my mouth is watering already! 😄

    • @mrbenburns
      @mrbenburns 5 лет назад +6

      DO IT

    • @emilvonschwartzenberg4339
      @emilvonschwartzenberg4339 5 лет назад +1

      @@MatthewEncina Next client is gonna pay more for the brand exposure you guys get them with this amazing series.

    • @philsanders9625
      @philsanders9625 5 лет назад +1

      Reply to this when you've been my friend. I'd love to see your thoughts or photos

  • @CREDOMALT
    @CREDOMALT 5 лет назад +6

    Knocked it out of the park with the packaging. So nice when the brand really comes to life and you see it out in ‘the wild’ working as it was intended 👌

  • @username-ek1kd
    @username-ek1kd 5 лет назад +17

    This show is the best thing ever, that's what we need, i prefer watching one episode of this show more than 1000 videos of a guru just talking and bullshiting.

  • @razarnold
    @razarnold 5 месяцев назад

    This series the team documented is something I come back to a few times a year. Seeing this process was really valuable and helpful to me as a designer. I know its something you guys did in the past but would be really cool to see more of these in the future again.

  • @MyVidMix
    @MyVidMix 5 лет назад +19

    It turned out amazing. Perfect for client while still being designy.
    But I secretly love Option 1. I’m a sucker for diagonal stripes. (90’s experimental websites, Designers Republic, Off White).

  • @johndonovan5121
    @johndonovan5121 5 лет назад

    Impressed by clients knowledge in the printing process

  • @brandonchester7235
    @brandonchester7235 3 года назад

    So amazing how they showcased their ideas back and forth. The exchange of comprises, struggles and execution is paramount. The involvement from the client is key.

  •  5 лет назад +1

    Gosh! This series is such a blast! I have found it right in the middle of re-branding my small personal brand. Is my iPad listening to me or what?
    Without this and Blind/futur knowlegde my creative brief would be so half assed!
    Now im at second week of writing a creative brief that i’ll be sending to designers, but man... so much work, but seeing how the initial talk and defining brand attirbutes translates into design and how consistent it looks... i feel that this hard work I am doing now is not for nothing!
    Just wish I had such good designers in Poland.

  • @SlakBeatBox
    @SlakBeatBox 5 лет назад +99

    "What's your worst nightmare ?"
    Ben : "Barcodes. Wrong Barcodes."

  • @skb875
    @skb875 5 лет назад +10

    That is one of the sharpest cans I have ever seen.
    I can't wait to get my hands on one of these!

  • @worldbygeorge8069
    @worldbygeorge8069 5 лет назад +2

    When that third can came up I lost it. That Mango tag popping on the blue with the vertical LPLB tag , Absolutely Beautiful!

  • @anibalmurillolopez119
    @anibalmurillolopez119 5 лет назад +4

    Congratulations, you have been working so hard. I love you all.

  • @Everything4Some1
    @Everything4Some1 4 года назад

    i just realized that a lot of the cut scenes of them in their brewery with their customers, the logo and packaging and glasses and all the design has already been implemented! how awesome!

  • @erbe_guy
    @erbe_guy 5 лет назад +15

    You guys have made Wednesday's something to look forward to. And, that can is so tasty. Well done.

    • @thefutur
      @thefutur  5 лет назад

      thanks Eric. getting over the hump.

  • @killerwill
    @killerwill Год назад +1

    the faded packaging looks so good

  • @CraffordProductions
    @CraffordProductions 4 года назад +1

    I discovered you guys this morning at 03;00. I have now spent hours here. Incredible stuff. You are my best discovery for the year. Make that two.

    • @thefutur
      @thefutur  4 года назад

      Welcome to the Futur

  • @halokosovo1
    @halokosovo1 5 лет назад +20

    Glad: New B.A.B ep to watch. Sad: Soon this delighted series will end.

  • @zita9976
    @zita9976 5 лет назад +1

    WOW I'm in love with the packaging and how the print went!! Stunning!

  • @andyroberts4718
    @andyroberts4718 5 лет назад +6

    Absolutely amazing work! Can't wait to go back and watch this series from the start. I saw the thumbnail and couldn't resist watching. Huge inspiration, thanks, guys!

  • @insightdesignsolutionsinc.
    @insightdesignsolutionsinc. 5 лет назад +1

    In 18 years only once did a printer change our designs without proper communication...never happened again. Even if clients must use their own printers, in order to be sure the intended design prints, clear communication is paramount.
    Beautiful final. I’m surprised to see the logo on the bottom but glad it’s larger than the mock up. 👍🏼

  • @iron_tyson
    @iron_tyson 5 лет назад +1

    Oh mannnn the tag line looks so good in the metallic!

    • @iron_tyson
      @iron_tyson 5 лет назад

      @@MatthewEncina Was that Josh's idea? Maybe he is in the wrong profession. haha!

  • @ShaudaySmith
    @ShaudaySmith 3 года назад +1

    checking in with this company in 2021, you really see how they have blossomed under this brand. They have pushed the colors and illustrations in some fun directions for their flavors and fan base.

  • @evanbutteris6504
    @evanbutteris6504 4 года назад +1

    Thank you guys for including the convo with the printer, I feel crazy ever time I'm trying to build metallic knockouts. Glad I'm not the only one.

  • @lesedimahlangu1199
    @lesedimahlangu1199 4 года назад

    Mooorrrrreeeee Please!!! This show is worth the watch and watch again

  • @SimonDroog
    @SimonDroog 5 лет назад +2

    Amazing to see how everything comes together with the packaging! The detail on that print... 😍

  • @AvivReady
    @AvivReady 5 лет назад +1

    YOU WIN! Blind, You Win

  • @quisutdeus4793
    @quisutdeus4793 3 года назад

    I absolutely loved watching the process from design to print. Awesome! 👍🇦🇺😊

  • @daubefong3252
    @daubefong3252 5 лет назад

    I was amazed by the awesome feedback from the client!

  • @ninghua5312
    @ninghua5312 5 лет назад

    I think you guys did a great job helping the client find the best solution, instead of proving that " I'm right, you are wrong ".

  • @davemorgang
    @davemorgang 5 лет назад +4

    Packaging issa beautiful thing! Great team work!
    Thanks The Future for another high value content video! ⭐️⭐️⭐️⭐️⭐️

  • @mau3020
    @mau3020 5 лет назад +2

    Can you guys make a follow up after some months, comparing or making a business case on how are they doing with the new branding vs the old branding? With numbers to determine how much value is design bringing to businesses.

    • @thefutur
      @thefutur  5 лет назад +2

      we have been discussing this very thing.

  • @Swiss7599
    @Swiss7599 5 лет назад +1

    Greatest show out right now

  • @AnthonyMcNeil
    @AnthonyMcNeil 5 лет назад

    Holy moly. That was great. Awesome, awesome, awesome. 👏👏👏

  • @junxstar
    @junxstar 5 лет назад

    Beautiful execution on the packaging.

  • @neekodavid5981
    @neekodavid5981 5 лет назад

    My favorite RUclips series!

  • @krisssuarez9047
    @krisssuarez9047 5 лет назад +3

    Love these video series of the process walkthrough. It's like a Netflix show but better and exclusive. Thanks for this kind of content and keep them coming.

  • @RexGalilae
    @RexGalilae 5 лет назад

    Seeing these guys being nervous and second guessing each step of the process up until this point deceived me.
    By god, when you look at the can at 24:05, it symbolises absolute perfection. I feel like drinking their beer too!
    Phenomenal work, really!

  • @linmonPIE
    @linmonPIE 5 лет назад +1

    Loved this episode! You guys are killing it!! Branching off this, could you guys please do an in depth video about how to prepare designs for packaging?? I get so nervous about this.

  • @marizaa9317
    @marizaa9317 5 лет назад

    That vertical text is soooo sick!

  • @clarissarotzel3152
    @clarissarotzel3152 2 года назад

    These episodes are so great! Thank you! Would love to see another project

  • @SandraSaysStuff
    @SandraSaysStuff 5 лет назад +2

    Y'all did a great job! I would buy this beer based on the packaging alone in a _heartbeat_

  • @AdolfoHernandez-gt8yj
    @AdolfoHernandez-gt8yj 5 лет назад +2

    Ben is my spirit animal

  • @yuchenliu5417
    @yuchenliu5417 5 лет назад +4

    You guys did a such good job on mocking up the design, but the actual can looks even better. Job well done!

  •  5 лет назад +1

    I’m amazed that this kind of content it’s free. Thanks The Futur !

  • @TheJukeboxhero77
    @TheJukeboxhero77 5 лет назад

    This packaging is really great. The blue color is stunning.

  • @benjaminleavitt3666
    @benjaminleavitt3666 5 лет назад +3

    Dang, you’ve got some nice cans! Love the final product!

  • @loaf9672
    @loaf9672 3 года назад

    Guys I'm following this whole series and I wanted to say that with the first 2 ep. I was already interested in getting to know the brand. But now after this blue can, I JUST WANT TO DRINK IT!!!
    So AMAZING job you guys have done and I hope they inclueded the cans on the website!

  • @mattc3510
    @mattc3510 4 года назад +1

    That packaging is gorgeous!!!

  • @jonlevymusic
    @jonlevymusic 5 лет назад +2

    Such a great series!! Seriously hooked with following this whole process. Loving it! Thank You!

  • @danielhedu
    @danielhedu 5 лет назад +7

    My favorite so far because of the technical difficulties, that's my stuff haha

  • @paperspecs
    @paperspecs 4 года назад +1

    Loved seeing this process from start to finish. Nice work you guys!

  • @WDChristFollower
    @WDChristFollower 5 лет назад

    30 seconds in - I appreciate the ice cube-like instrumental. The soundtrack to all of this series has been on point (at least for me). Okay, finishing the video now.

  • @ONHYPECO
    @ONHYPECO 5 лет назад +1

    Great work guys!

  • @just.japh101
    @just.japh101 5 лет назад +1

    Great designs and a great episode... so far my favourite :)

  • @dumuniz
    @dumuniz 5 лет назад

    Love the metalic detail

  • @s1amvwbug
    @s1amvwbug 5 лет назад +1

    Killer job, guys!

  • @wr5023
    @wr5023 5 лет назад

    Those cans are beautiful!!!!!

  • @tonytaker
    @tonytaker 5 лет назад +1

    Loving these series, I'm learning so munch from you guys!

  • @greenapple6
    @greenapple6 4 года назад

    16:10 this reminds me of my training years (89-93) of the manual craft of pre-press. I'm old school, I've made packages, brochures, ads, etc. all on a light table, each printing color was a transparent film and the printing areas where black. So you had to create the print in your head based on the printing areas on the film. We were trained to look at printing sections, cumulate them in our head and show the printed color on a pantone fan... Color correction on images where made with either chemical etching or over-lighting when copying from positive to negatives and vice-versa. Not to mention how I've manually removed dust particles from each film because the particle was ON the reversal film (en.wikipedia.org/wiki/Reversal_film) - you needed some very sharp tools to etch... this profession was called "The Fotolithographer" - pre-photoshop and pre-internet era...
    @thefutur A comparison manual vs digital would make a nice clip!

  • @dinovdesignco
    @dinovdesignco 5 лет назад +1

    Wow that's a dope packaging design! Great job team!

  • @afaella3
    @afaella3 3 года назад +1

    That was an excellent video, glad I stumbled upon your channel!

  • @raniagharaibeh1559
    @raniagharaibeh1559 5 лет назад

    Thank you for the great series!

  • @tashakevan6906
    @tashakevan6906 5 лет назад +2

    Love it! Thank you for sharing this with us.
    Everyone who has been enjoying this series and the Futur channel, please click their affiliate link if you are planning on trying out webflow or purchase the mockup pack through designcuts.
    Also, I'm very excited to learn Mr. Burns collects playing cards! 😍 I'll have to send you a pack.

  • @markpersaud4918
    @markpersaud4918 5 лет назад +1

    Nice that Can Rock love the colours and that slogan on the can brilliant idea!!! It's really good to work with a client who also knows what they're looking for. Thanks again Guys awesome stufff!!!
    Oh, I once used the wrong template for the front cover of a newspaper. And with the wrong price, it was cheaper because it was a Sunday edition.

  • @DevonFlair
    @DevonFlair 5 лет назад +1

    This series is so good! Can’t wait for the next episode.

  • @uxgamersha
    @uxgamersha 5 лет назад

    Brilliant Output 😍

  • @drawwithclawsarturoa.6772
    @drawwithclawsarturoa.6772 5 лет назад +1

    I would love some crucial points to ask to printing package,clothing and printing companies when u send them the final design u work so hard on. What would u ask.? Color system? Values?

  • @haze86
    @haze86 4 года назад

    That's a perfect can design.

  • @aveighty90
    @aveighty90 5 лет назад

    Final product is dope guys! nice work!

  • @facteur-m362
    @facteur-m362 5 лет назад

    @ 24:13 Quick tip if you want to make the barcode more subtle. Replace the black with the metallic!

  • @ambercornett4085
    @ambercornett4085 5 лет назад +5

    Did anyone else think "double mango all the waaaaaay" hahah. Great job again, guys! Thank you!

  • @digital-motor
    @digital-motor 3 года назад +1

    Loved this so thank you! I would like to know how you approach breweries to become clients (or how they approach you).

  • @beunlimited5997
    @beunlimited5997 5 лет назад

    Oh man. That came out beautifully!

  • @jaykingman641
    @jaykingman641 5 лет назад +1

    As a former prepress artworker I loved this episode. I did wonder how they would achieve a metallic overall finish when it was printed on a layer of white. Ben, don’t worry about wrong barcodes, your not the only one lol

    • @mrbenburns
      @mrbenburns 5 лет назад +1

      THE STUFF OF NIGHTMARES

    • @jaykingman641
      @jaykingman641 5 лет назад +1

      MrBenBurns that’s why you have insurance lol we did ours on a well known brand of cornflakes, they mass produced hundreds of thousands of boxes until they found out 🤦🏻‍♂️

    • @mrbenburns
      @mrbenburns 5 лет назад +1

      @@jaykingman641 The wonderful world of print.

    • @jaykingman641
      @jaykingman641 5 лет назад

      MrBenBurns 😫😫😂😂

  • @dravos3189
    @dravos3189 5 лет назад

    Beautiful can! I’ve turned a little bit into a PNW craft beer snob and I would definitely want to try this beer! The packaging looks beautiful and will stand out on the shelves for sure!

  • @siendocristina
    @siendocristina 5 лет назад +3

    Los amo, I enjoy the content and learn so much!

  • @berkaytas01
    @berkaytas01 5 лет назад +1

    Visited the we site , yep. It is so beautiful to know the whole process. Good job guys.

  • @iestynwalters7681
    @iestynwalters7681 5 лет назад

    Stunning work 👌

  • @brittsade3713
    @brittsade3713 4 года назад

    This series is so dope

  • @novirahmatika
    @novirahmatika 5 лет назад

    nice finishing!

  • @kaoutherakid4433
    @kaoutherakid4433 5 лет назад

    I love the whole series but this is definitely my favorite episode! ❤️😃You should work on producing and selling a packaging design course that covers the whole process including printing techniques. I will be the first one to buy it! 😊

  • @CrystalRicotta
    @CrystalRicotta 5 лет назад

    Great quality control on the can prints.

  • @nathong3229
    @nathong3229 5 лет назад +1

    So, so, so good

  • @ukajose7552
    @ukajose7552 5 лет назад +2

    love it, you guys just made my day. Thanks for sharing

  • @markem4996
    @markem4996 5 лет назад

    You guys did awesome!!

  • @vtv4373
    @vtv4373 5 лет назад +1

    10/10 work

  • @nictegki
    @nictegki 3 года назад

    Wooowww what a beautiful can!

  • @bouncingseal9651
    @bouncingseal9651 4 года назад +1

    I'm already a senior designer, and I feel your intern does a better job than me D:

  • @jaredmotopnw
    @jaredmotopnw 5 лет назад +1

    Wow. You guys... so well done!

  • @CreativeFabien
    @CreativeFabien 5 лет назад +1

    Well done guys :) love the serie ! Next step walk on a wine brand! 😀

  • @roxanakruger
    @roxanakruger 5 лет назад

    Love the episode! Love the packaging! Beautiful design! Can´t wait for the next episode!

  • @BaronCorve
    @BaronCorve 5 лет назад

    The can looks amazing! Great work.

  • @ZaidanMhmood
    @ZaidanMhmood 3 года назад

    5:27 that's why final design to be sent and approved with total responsibility on the client side before production. Content is a client responsibility, not the designer's.

  • @MdRoni-tp3pb
    @MdRoni-tp3pb 2 года назад +2

    thank you

  • @Design.by.Hameed
    @Design.by.Hameed 5 лет назад

    wow in last what a sound he make he must sales this eeeeeeeehhhhhh love it really love it.

  • @socheekypirate
    @socheekypirate 4 года назад

    Beautiful work, identity, cool ideas, identifiable. These series are Insipiring. Love seeing professionals at work. Thank you!