Package Design - One Day Challenge
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- Опубликовано: 10 июн 2019
- Package design process and tutorial from start to end. How do you redesign a package? What is the packaging design process? Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?
In this episode, Matthew takes on the same challenge the #FuturYoungGuns did. Matthew decided to redesign the packaging for Marukan Rice Vinegar. If you want to see what the Young Guns did for the same challenge, you can watch those episodes here
Part 1: • Package Design Critiqu...
Part 2: • Package Design Critiqu...
The Young Guns had 2 weeks to do it. Matthew tries his best to complete the same task in one day. Can he do it? What do you think about his results?
Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package
The criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness
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"because I had the time....I started exploring 2 or 3 other options" FLEX ON EM
HAHAHAH this made me laugh out loud -- I was thinking the same thing! :'D
@@mmazz414 I think we all did! :D
The key takeaway for is “having a clear defined process” 👌🏾
Wow William how did you come up with that insight. It's almost as if he said that exactly at the end of the video 😂
Aaron - this was a typo, I forgot the word “me”, lol, but thanks though.
Aaron D Haha! Yeah I read what I wrote and I thought to myself, “Damn, he’s right lol”. Iron sharpens iron lol.
You should get Chris to review it as he did with the young guns
"Chris Reacts to Expert Designer's Packaging Challenge"
Hahaha that would be great 😂
James Mortimer definitely!! And be brutally honest.
I'd like to see Chris design it and have Matt and Ben critique it
Definitely!
I think Matthew clearly shows his experience when it comes to narrowing down the research and understanding the context of the product and have a vision of where he wants to take it. I think the process is key and with experience, people can speed up their process also.
Having a clear process means you can have repeatable success.
Agreed, one reason I think I take a lot of time still is definitely cause I'm still exploring what works and what doesn't work in my process.
young guns : it wasn't enough time
matthew : hold my rice vinegar...
LOOOOL
😂
A brilliant take on a traditional brand asset. My only critique is I think the white typographical element may struggle on the shelf with regards to legibility. I would have gone for the darker treatment of the same concept for better contrast like you pointed out. 👏🏿
Yeah I agree 100%
I was thinking the same thing. Had this product gone through a client I imagine that would be the first thing to be pulled on. I preferred his second idea.
Like the design, but I much prefer the black type versions, the white type I feel would get lost on shelf. I always like mocking the product up in a store environment to see if it still works.
And also lost when the bottle got emptied
What do you think of the results and Matthew's process? How closely does it map to your own? Let us know what you think.
Awesome results in a day time, but is Matthew. He's great :D
Whoever said 2 weeks wasn't enough time needs to be fired. The laziness is appalling to me. I can understand taking a day or two or three to get a project done. 2 weeks is more than enough time for a professional. I really think those creatives will need to reconsider their profession if they think 2 weeks is too short.
Mentioned below that I love it. Now I'm curious though. If someone did this proactively, how would you go about proposing this to the cold client? Any nuggets for us Sensai Do?
Awesome job Matthew! Thanks for sharing your process.
All three options were really well researched and executed, but I really liked the secondary options more.
The first reason, which you mentioned is contrast of the product name. Also, the chosen option is a bit too 'slick' and makes me think about a luxurious shower gel, or some cosmetic product.
Anyway, great process and amazing results. Thanks for sharing Matthew!
I find it really smart that you started to design on the mockup right away. Great designs, good job Matthew!
@@MatthewEncina I never tought of working that way, but it makes so much sense. So thanks again!
Haha, "two weeks is a lot of time" - few hours later - "because I had the time I started exploring 2 or 3 other options"...well played
I will say one of the things you should of researched is packaging regulation. As someone who has done a lot of packaging there are regulations that limit what you can do. Some descriptive type needs to be a certain size. Quantity declaration needs to be on front. A lot of designers overlook regulations when designing packaging. Design is also always about brand which tends to take more time than just designing something pretty. I would of also photographed a store shelf to see how the new design stands out from competitors products. You only have a few seconds to engage your audience.
Thank you Matthew, I can’t explain how much it helps to see a professional process. It just proves how having a sound design process will lead to a more efficient workflow. More videos like this!! Amazing!
WOW! Love the work and the process, lots to learn and what great timing of the video to come up for me since I am going to be taking on some packaging design work.
Thanks for sharing your process, Matthew! I really love the second option.
As a newer designer this was super helpful to see the process in real time from a master level designer. I feel like a lot of us newer designers struggle with over thinking and over refining our work and that is where we lose the most of our time. For me I could have easily lost 6-8 hours just refining and changing my design (and would have ended up using one of the first few options). I love that Matthew told us he was stopping because his changes stopped making large differences. Am I the only one that wrote down the process steps?? Haha going to tattoo them on my forehead so I dont forget. Awesome work you guys!!
Although I liked that you decided to make things more high quality I would have really liked to see you stay within the constraints of a cheap bottle since that was your inspiration. Don't get me wrong, i think you did a great job on the designs. That being said it's oftentimes easy to make something look really pretty and high end when you have close to no restrictions. In reality Marukan could never do this and that's why they have their cheap branding. But it would be cool to see an actual viable cheap design that is compelling and visually superior to what Maruchan has now.
Wow Matthew! That was amazing and inspiring!
Thank you for taking the time!
Smashing display of a masterful designer at work! Thank you for the tips!
Thank you so much for sharing this. Love your work Matt !!
I have the same exact process! It works like a charm! I had to present a design within a few days and was able to finish the design in a day and think my outcome was pretty good!
One of the best videos ...no empty talks...pure work 👌
I love how to began researching and made your way up from one item to another!
Love you for this
Thank you Matthew for taking the time to gives us a peak into your design process. It was really great and informative to see you in action!!!
I will never be cheap, saving money for something like mockups and illustration anymore. Really see the impact on how to excute an idea without worrying too much about the lack of certain technical skills like illustrating or creating convincing mockups.
Really wish there was more content in this channel. Loved the tutorials and challenges that you guys used to post
Thank you brothers. I’ve been working with clients a bit more and I’m seeing how important it is to just get to execution. Like you’ve said before, clients don’t really care much for original as much as they care for quality and reliability of the work itself. Oh and lastly TIME. My clients do love when quality work is delivered FAST.
Can you please make a video of How you were able to edit you design and it appear on your mock up automatically
Diego Alva smart object from the mockup!
Love to watch the process and his idea is pretty brilliant. Thank you !
I love the rawness of your design Matthew. I especially love it when brands don't hide their product behind the labels. Actually, the less visible product, the more suspicious I get about the quality inside. Great improvement in that part :)
Hey Matthew. Thanks for sharing a valuable experience! I really enjoyed it and paying more attention to your process than the end result.
Thanks again. This wad a calming and motivational video. Nice to watch after a day's work and get me pumped to do my own designs.
Awesome as always.!!
Thank you for sharing
The 2nd design was my favorite of all the concepts. Props for getting out so many fleshed out concepts in such a short amount of time. I struggle with coming up with multiple concepts that look that different from each other.
Definitely understand the challenge of differentiating your concepts. Seeking inspiration in other areas often helps. Or walking away for a while from your design to get some fresh perspective.
OMG! great workflow, Matthew! I use a very similar workflow when designing in general. I'm in the process of designing packaging for my own products and I now realize how important it is to design on a mockup. I was trying to design the label as a rectangle trying to imagine what it will look like on the bottle and that is definitely a challenge. Also, (wow), I love your technique of splitting the PS windows into two views working on the smart object in one window while seeing what it looks like in the other! - Great job Matthew!
Thank you so much Matthew! Really instructive 🙏🏻
Lovely! I really liked when you were steering towards the black brushstroked rice stems; reminded me of a lot of the Suntory whiskeys! Yum!
Loved the final design, great work. First vid of yours and I've subbed! :) However, was sketching those bottle designs a bit of a waste of time if you just got a mokcup from the internet in the end? Can''t wait to binge watch your other vids.
I learned a lot in this video! Here are some of the differences I saw in this one compared to the young guns (generalizing)
1. Matthew spent far more time researching, he looked into almost every element of research, not only the obvious ones, he looked at similar categories and picked his favorite thing about each one.
2. He wrote things down clearly, and drew out rough sketches for the packaging, making a clear decision of what he did want and what he didn't. Many people say that this is very difficult to do without lots of experience, but I disagree. If you write things down or draw things as Matthew did, you just need to pick the one that works best and don't second guess it!
3. He focused far more on the package design as a whole than the just the label design. In the young guns, the most successful design was the feta cheese because he focused on the package as well. Matthew was able to use transparency very well here.
4. He worked on the label design while simultaneously displaying it on the mockup. This helped him make clear decisions because he could immediately see if it was working.
5. He made far more variants than any of the young guns, he brought 4 or so up to a final level, but in the process, he tried dozens of ideas. Some worked and some didn't, but he was able to get many good results at the end of the day.
6. He picked a more subtle approach in the final version where the label isn't as contrasted. I think it does look more expensive, it was a risk but a good risk to take.
I really appreciated having this to contrast with the young guns, I learned a lot here. I have had a personal struggle between the "go with your gut" kind of feel I get from the young guns, and Matthew's steady, reliable, controlled way of getting to his results. He is patient and does everything in a very orderly way. I think the results are clear, this way of working is very efficient. He didn't just jump into the design right away, and it really paid off.
Thanks so much for the video!
I think this comes from us all being in one show because a lot of us did more research than was edited in due to the fact that there were many designs to show and critique.
Good observations Jeff.
One day I will do amazing work in 6 hours...one day...😅
@@MatthewEncina I think my biggest stump when designing is what happens when I get stuck.
Hey Annie, reply to this and get in touch if you still are designing, I need an artist for a project!
This was really useful to watch! I've got a bachelor's degree in industrial design engineering (aka product design), but I was never good at actually designing. I missed the process and did not do much iteration and sketches or trying stuff out. Your video showed your process really well and it's really nice to see some of the processes that have been taught to me at university in such a clear manner (really practical, university is just too much theory). Thank you for such a great video!
I really enjoy seeing other designers processes & perception.
Thank you for creating this video, it clearly shows what you guys have been talking about again and again, in regards to having a process. Which can tide to not only design, but other creative fields too.
"Pretty decent." What? Those are amazing...holy moly. Good shit.
thank you for this video, I love the result of this challange
Man, super inspiring to see how you went at this and the final outcome looks great! Been trying to brainstorm self-initiated projects to build out my portfolio. As a junior designer not having constraints, I just spin my wheels on where to even start. Seeing project parameters like this and your process, gave me so much clarity. Thank you! 🙂🙏
Great video! It's really nice to see the process. I would definitely like more content like this!
Matthew is just so good! He's process is super fast.. When researching usually it takes me several days to get to something decent. It has to be Blind team.
Process is King and Queen. Lol
Thanks Matthew for your incredible work.
Thank you for this. A lot of valuable info here and what focus and organisation can do. All about the processe
Awesome content. I feel like I learned more from this video than from 2 weeks of class. Please post more on these!
Matthew, I think this is a great example of using available resources. When designers think of designing, they are usually thinking of creating all of the assets from scratch, hence the not enough time comment. You downloaded a nice mockup & some stock illustration and then everything else was just composition. The end result was favourable. Great Job and you even had enough time to document it all. I would be interested in seeing the process you use to document your process and bring it to us in this nice presentation.
Whaaat I had less than two weeks for most of my assignments when I was in school, so you’d think they’d be well used to that stretch of time! Great display of how confidence (often gained through experience) speeds up your process.
It is a problem of knowing how to be productive. That's why they are young guns and need some help in guidance. Not only the design technique wise but also in the direction of being more productive, self-aware and goal oriented. There is sth to learn.
Thank you for the video! it perfectly described the needed workflow for designing packaging, will try to recreate the steps in my work.
After hearing you talk about mock ups I am glad I learned how to make 3D models so I can make my own original mock ups.
If you don't mind me asking, how'd you learn it? Any recommended sources?
Thank you for showing the whole process! I haven't worked on packaging design, but the definition of the process is applicable to any design process...where I have been struggling to establish my own. Great lesson and inspiration for me. Thank you!
Fantastic video. Thank you so much.
God damn it Matthew you making it look very easy lol. Thank you for sharing your process
You are a MASTER, love how you teach every single aspect of the design, thank you
Brilliantly done...process is the key!
Love it!!
Thanks for sharing
Awesome vid from start to finish, really like the process. I'll use this method in my own work
Loooooooove this video. Exactly the content I want to watch. And cool you put your ego aside and just jump straight into design work you said you aren't an expert at. Hearing you thoughts and process is very useful.
I think nobody had a doubt that this will be great!
It was a beautiful example and the process and resource was very clear. Thank you Matthew!
Well organized and great designs in such a short time! It looks so easy to make by just watching hah! :)
Cool to see how you tackled that project in 1 day! I like the design with the bolder black lettering!
More videos like these please! This was soooo good!
@@MatthewEncina I love seeing the process more than I love seeing the result. You provide a lot of good information on how you start a project and how you end it. The way you do heavy research about the company is really nice. Even when choosing the bottle, you think about which bottle looks high end and how the goal is to make the product seem more expensive. You talk about hierarchy and which elements you want to stand out which is really nice. Everything about this is gold. You're just a trustworthy designer and I know that whatever you come up with there is a good reason behind everything. This is why I really enjoy the show "Building a Brand". Would really love some feedback on my work 👏👏👏
Amazing! Thank you so much for the insight 👍🏽👍🏽👍🏽
Really amazing, thanks alot for sharing this process.
Dude great job and that's a great way to handle the hassles.
Documenting the whole design process and also your day was really awesome. I like these kinds of video, I hope you will make more videos like this, designing more and documenting your challenge and your days. Thank you very much and have a nice day.
Awesome work process man. Love it. I feel the third option is better, bcoz it has a background for the text, you can read all the info even the bottle is empty.
Incredible content on this channel! Great job!
Great work Matt! loved the result.
P.S I really like your workspace, so cool
That Photoshop layout setup is so awesome, never thought of splitting up the windows like that whilst working on a mockup! Thanks for the great vid man!
Also never thought of it, will be using it in the future :)
I love the second option most! it got the "elegant japanese culture" feel when i saw that and definitely feel more expensive.
And, this 13 minutes video just show me a lot of how a master approaching their design. Awesome!
Great work Matthew. I really dig how he was laying everything out on the smart object for that mockup. I usually move back and forth between illustrator and photo shop but then i don't see how my changes look in real time like that. That's gonna help me cut way back on time wasted. Thanks :D
I love this video of the process.
Man, in a perfect world, I would quit my job and fly out to LA to come and work with and learn from you! So glad I have these videos and this channel.
Was looking for something like this, all your designs were amazing. Please do more on packaging design. :)
Like the process and result!
Great video. I love the idea as well as the fact, that we got to see not just the final design, but also the process.
P.S.: Can't wait for Chris to critique this one. ;)
He did a great job!
Agree - love the process and thinking behind this!
God Matthew! Thank you for taking the time to do this. I feel inspired. Watching you really shines a light on my process. When you don't have any other designers around you, it's easy to doubt and question your own process. Am I doing it right? How do other people go about this? How long do other people take? I was about to start working on a tea label for a client when I saw your new video. Thank you for sharing.
Great video and thoughts. Appreciate
Although I like the vibe of the final redesign, I prefer the third alternative option you showed. The black type just makes it easier to read and the fact that the text is centered calls for my attention. Either way, very nicely done! Time efficiency is key.
Awesome video. Best in this young gun season. Thanks!
Except Matthew is an Old Gun
🤣🤣🤣 I would say very Pro-gun. The thing is that process beats inspiration. I think that if we as designers don’t value time and process how can we value our work?
@@TheFuturAcademy lmao
amazing video.. learned a lot from this specially in the design process.
Great content ! Love how the way packaging make some product into be high level one ..
What a great project! A great idea to pump up your portfolio too. I'm gonna do this for sure!!! Thanks
Nice job man!
That's more like the time frame most of us work in.
Thanks for sharing.... This content helped me figure out a whole lot
That's awesome!
Helped me a lot! Thanks! I always get confuse when starting a new project
The end part was golden and I think the design was beautiful but in packaging price also plays an important role you can't just choose which ever bottle you want(increases cost) also the legibility and purpose of the design as a whole was little confusing. Overall it was kind of impossible challenge so it was great that you even finished it(because of your process and experience) and a good exercise in that regard but not a good example to share. Craigslist is hideous beauty wise but design wise it works and is efficient. Sometimes our preferences, perception of beauty and thinking can be a hurdle for us, real life experience is the only antidote to that.
Love the process
Awesome !
this was great to see! :)
i often get lost in creating variations and iterations, i could just go on and on forever and i dont really know when to stop 😅
i havent thought about looking for mock ups first and designing directly on them ... which should be painfully obvious 💦
but well im still pretty new to "doing" this.
i'll try this out, thanks a lot 😁
This was great!! Really inspiring 👍
Great job!! Now i want to see Chris critic :D
pleasee
Really enjoyed this video. Made me want to go out and improve my own package design ability as it's something I don't do much of, and am really interested in. So I decided to re design a vinegar bottle I found in my cupboard. I enjoyed seeing Matthew's process and approach to the project, and so I took a similar one and am really happy with the result!
Can we see? Can you post a like IG or Behance link please?
Great video and thanks for sharing your process.